From the Sector

Intertextile Shanghai Home Textiles 2018 cooperates with the international trendsetter NellyRodiTM Agency again in offering the latest trend forecast to the home textile industry. Integrating different knowledge, inspirations and visions of trend evolution among the experts in the trend committee, three themes namely Caring Future, Crazy Future and Emo Future are established.
As the leading home textile trade fair in Asia, participants can always expect to see the latest items and discover the forthcoming market direction. To fulfil this, more than 1,000 suppliers from China and across the world will showcase a wide variety of products covering the whole spectrum of home furnishing, while the trend forecast, which is introduced during the show, provides both exhibitors and buyers with insight and guidance to stay ahead of the market.

This year, the show works together with the experienced international forecasting firm the NellyRodiTM Agency to form a trend committee consisting of different fields of expertise in order to gain the latest comprehension of international lifestyle forecasts. They have picked ‘FUTURE’ as the keyword of the season and three themes have been developed to illustrate this keyword.

• Caring Future: Now greener, more moral and socially oriented, creation draws from alternative imaginations to protect natural and cultural resources. It pulls inspiration from new eco-gestures and good altruist sense with a new credo – take care of nature and man
• Crazy Future: It plays on whimsical surrealism and petulance, the master of light-hearted insouciance. It plants a seed of madness in creation. Gaiety and fantasy amuse rational souls and titillate a taste for risk
• Emo Future: The need to console our cherished earth revives the emotion its immemorial beauty inspires. New nostalgia for the origin of things reconnects us to the essential. Neo-mysticism consecrates the elements and celebrates spiritual, benevolent nature. It inspires the perpetuation of the Traditions and rituals our ancestors practiced, in all their wisdom and humanism, to glorify nature 

These three themes will be demonstrated and discussed throughout the four-day fair in a series of events, while exhibitors’ products that resonate with the themes will be displayed in the Trend Area. Trend Forum tours will also take place, allowing show attendants to learn and discuss with designers and trend experts about the lifestyle trends.

Committee members with distinct specialties
The committee has contributed their expertise on retail experience, contract markets and new technologies, together with the sociological insights from an international consumer study in developing the themes. The following is an overview of the committee members.

• Mr Vincent Grégoire (France): Creative Director of NellyRodiTM Agency. Studied both interior and industrial design at the École Camondo in Paris, has been the artistic director and designer of exclusive products for the decorator Agnès Comar
• Mr Sun Yun (China): Partner and Design Director of Hangzhou Interior Architecture Design, founder of fashion brand HYSSOP Cornerstone
• Mrs Béatrice Brandt (France): Graduated from the Aix-en-Provence Graduate School of Management in Management Sciences with a major in marketing, 20 years of experience in marketing and innovation, now works as the CEO at Le Jacquard Français
• Mrs Hélène Pasteur (France): Purchasing Manager of Homeware/Leisure, Les Galeries Lafayette/BHV. Graduated from business school, entered Galeries Lafayette’s buying office in 1986 for the beauty, children’s wear, menswear, and accessory markets, managed the project that transformed BHV into BHV MARAIS from 2011 to 2014, now returns to the homeware department

More details of the trend programme will be released closer to the fair. The show will be held from 27 – 30 August at the National Exhibition and Convention Center in Shanghai

Es heißt: Wer schläft, sündigt nicht. Aber wer fragt: Wie muss eine Bettdecke gestaltet sein, damit der Schlaf sündhaft gut ist? In einem neuen Forschungsprojekt geht die Hohenstein Group diesem Ansatz wissenschaftlich nach. Mit ersten Ergebnissen des Projektes ist im Frühjahr 2019 zu rechnen.

Rund ein Drittel seines Lebens verbringt der Mensch im Bett. Der Schlaf dient der Regeneration und dem Erhalt unserer Leistungsfähigkeit. Während des Schlafes kommt der Körper mit verschiedenen textile Materialien wie Matratze, Bettdecke, Bett- und Schlafwäsche in Kontakt. Physiologisch betrachtet nimmt die Bettdecke den größten Einfluss auf den Wärme- und Feuchtigkeitsausgleich während des Schlafens. Schließlich soll sie die notwendige Wärmeisolation bieten, damit während des Schlafens keine Auskühlung des Körpers erfolgt. Andererseits soll die Bettdecke, die vom Mensch produzierte Feuchtigkeit ableiten, um ein trockenes Bettklima zu gewährleisten.

Um den thermophysiologischen Komfort von Bettdecken zu bestimmen, greift man bislang auf ein Messsystem zurück, das auf den Ergebnissen von Schlafversuchen basiert. Das Wärme- und Feuchtemanagement wird mit Hilfe des Hautmodells sowie der thermischen Gliederpuppe „Charlie“ gemessen. Dabei werden Wärme– und Feuchtetransporteigenschaften der Bettdecken getrennt untersucht. Mit dem thermischen und schwitzenden Manikin „Sherlock“ erhofft man sich zukünftig beide Messungen in einer Methode zu vereinen.

Sherlock ist der optimalen Bettdecke auf der Spur

Mit „Sherlock“ sollen vor allem innovative Füllmaterialien für Bettdecken untersucht werden. Dabei handelt es sich um neue Materialien, und Konstruktionen u. a. Bettdecken aus 3D-Maschenwaren oder mit Füllungen aus mikrofeine Faserstrukturen, etc. Diese neu entwickelten Bettdecken lassen sich mit den bisherigen Bewertungssystemen nicht ausreichend charakterisieren. Gerade die Betthöhle dieser Bettdecken kann sehr unterschiedlich gestaltet sein.

Mit Hilfe der 3D-Scanner Technologie soll jetzt der Einfluss der Drapierbarkeit der Bettdecke auf die Betthöhle und die Wärmeisolation sowie das Wärme- und Feuchtemanagement von Bettdecken systematisch untersucht werden. Im Fokus stehen dabei die Abhängigkeit der Drapierbarkeit der Decke von den Parametern Füllmaterialien, Füllmenge, Konfektionierung und Inlett.

Ziel des Projektes ist es, eine Datenbasis zu erstellen, die es Herstellern von Bettdecken ermöglichen soll, bekleidungsphysiologisch hochwertige Bettdecken unter Berücksichtigung verschiedenster Füllmaterialien produzieren zu können. Hersteller von Füllungen (Hersteller von Vliesen, Gewirken, Faserkügelchen etc.) können aufgrund der erhofften Daten optimale Füllmaterialien (bzgl. Material und Füllmenge) zur Verfügung stellen. Erwarteter Vorteil der Forschungsergebnisse wird sein, dass Materialprüfungen schneller, günstiger und auch für individuelle Anfragen – abgestimmt auf die Kundenbedürfnisse – umsetzbar sein werden. Darüber hinaus können die Ergebnisse auf die Outdoor-Industrie (Schlafsäcke) sowie auf Winterbekleidung und Bekleidung mit Isolationsschichten übertragen werden, da hier die feuchte Wärmeisolation auch eine zentrale Rolle spielen kann.

Archroma, a global leader in color and specialty chemicals, has partnered with the popular color inspiration site Design Seeds, on a series of seasonal stories featuring colors found in the Color Atlas by Archroma®. Design Seeds founder Jessica Colaluca and the site have more than 1,250,000 followers combined across social media platforms, and Design Seeds itself gets around 300,000 viewers every month.

“Archroma Color Management and Design Seeds is a match made in heaven,” said Colaluca. “I had declined partnering with brands or incorporating sponsored content on the site for over seven years until I met the incredible folks at Archroma. Beyond our obvious shared passion for color, we share a dedication to empowering designers. And as a designer, I fell in love with the Color Atlas. It is a brilliant system overflowing with modern color.”

Through the site, Colaluca provides daily color stories, utilizing dynamic, thought-provoking images. In a new Design Seeds feature sponsored by Archroma she creates ‘seasonal atlas’ which offers storied vignettes of creative color and inspiration. Color Atlas by Archroma® codes are provided for all colors in the inspiration resource. The ‘seasonal atlas’ is catalogued on the Design Seeds site, distributed at trade shows and is available for download.

“It’s critical to designers working in today’s global fashion industry to select color that is achievable from the very start of a project,” says Chris Hipps, Global Director, Archroma Color Management. “Here at Archroma, our suite of color tools, from the Color Atlas to our online Color Search tool to our industry-renowned Engineered Color Standards, are all designed to help designers capture their inspiration, and ensure that their color choices remain consistent across global production processes.”

“We brainstormed on how to enhance what we can offer creatives through our partnership and that is when the concept of the ‘seasonal atlas’ was born. Through Archroma’s sponsorship, I am able to create the expanded inspiration resource on the site. And by featuring Color Atlas codes, folks are getting a gorgeous color match from concept to execution which I believe no other system can provide,” adds Colaluca.

When creating Design Seeds, Colaluca mixes each color swatch individually. She uses digital software much as she had gouache paint back in the early days of her career. For the seasonal atlas she then works with the Archroma team to translate her collection into selections from the 4,320 swatches in the six-volume Color Atlas. Fans of any color story can then refer to the Archroma color number which references swatches in the Color Atlas. Each color is readily available as an Engineered Color Standard and the digital reflectance data. All colors are also supported in Color Atlas Online (coloratlas.archroma.com) with dye formulas on multiple substrates, Hex, CMYK, sRGB values and a selection of surrounding similar Colors.