From the Sector

Disney unveiled the HoloTile floor, created by Disney Research Fellow and longtime member of Walt Disney Imagineering Research & Development Lanny Smoot.

The HoloTile floor is a multi-person, omni-directional, modular, expandable, treadmill floor. It allows any number of people to have a shared virtual reality (VR) experience, walk an unlimited distance in any direction, and never collide or walk off its surface.

The HoloTile floor can also be an insert in a theatrical stage, allowing performers to move and dance in new ways, or stage props and structures to move around or appear to set themselves up.

The new technology was revealed (see here), as Lanny Smoot is being inducted into the National Inventors Hall of Fame. He is the first Disney Imagineer to receive this recognition.

Smoot is also credited with giving Madame Leota her ability to “float” in the Séance Room at the Haunted Mansion at Disneyland Park; crafting the state-of-the-art extendable lightsaber used by Disney Live Entertainment; inventing the Magic Playfloor interactive game experience on the Disney Cruise Line; producing the immersive Fortress Explorations adventure at Tokyo DisneySea; and designing the virtual and interactive koi ponds at the Crystal Lotus Restaurant at Hong Kong Disneyland Hotel.

Kornit Digital Ltd. announced that France-based Brodelec has recently complemented its existing Kornit Avalanche direct-to-garment (DTG) and Kornit Presto S direct-to-fabric print systems with Kornit Atlas MAX technology. The print services provider, which produces personalized markings on textiles, luggage, and promotional pieces, has used Kornit Digital production technologies for more than 15 years.

Tourism accounts for 30% of Brodelec’s business, and clients include zoos, museums, and tourist attractions, as well as communication agencies. They established an on-demand web platform enabling small brands and YouTube users to order and receive custom gear quickly. By investing in a broad cross-section of Kornit’s technologies for single-step, eco-friendly, just-in-time production, Brodelec creates new opportunities and sales channels, which proved fortuitous when the pandemic economy suddenly impacted consumer behaviors.

Using Kornit’s Oeko-Passport and GOTS-certified inks, these systems produce consistent, high-quality impressions within minutes, giving Brodelec the flexibility to produce a variety of applications, in multiple materials, with a single ink set. The business complemented Kornit’s quick, efficient production capabilities with a laser cutting system and several sewing machines, empowering them to offer finished pieces such as imprinted cushions, tote bags, aprons, and towels.