From the Sector

Denim manufacturers employing Monforts technologies showcased their latest activities, including sustainable fabric manufacturing, new advances in fibres, dyes and chemicals, as well as process and supply improvements and recycling options, at Première Vision’s Digital Denim Week, held from July 5-9.

The users of Monforts equipment included AGI Denim (Pakistan), Azgard 9 (Pakistan), Berto (Italy), Bossa (Turkey), DNM (Turkey), Kilim (Turkey) and Orta (Turkey).

The new Naveena Denim Mills (Pakistan) Holistic collection, for example, employs a suite of sustainable materials such as organic cotton and post-consumer and post-industrial waste cotton that has been shredded and recycled at its in-house unit in Pakistan.

Supply chain transparency is also becoming increasingly important, and Turkey’s Bossa is now sharing information on its dyes, energy sources and recycled content use with its customers. For organic cotton in particular, Bossa provides QR codes with which brands can identify the names of individual farms and their locations, as well as details such as the origins of specific seeds and the use of irrigation by growers.

Turkey’s Orta’s new Denim Route – inspired by the historical Silk Road for trade between the East and West – is an interactive supplier map detailing the regions from which it sources cotton, dyestuff, chemicals and various fibres to complement its other transparency initiatives.

Meanwhile, a living and breathing piece of clothing that absorbs carbon dioxide while simultaneously producing oxygen was introduced at Digital Denim Week 2021 by Azgard 9 (Pakistan) .

100% sustainability lives in the smallest detail, starting with the label, the only element that can tell the story of responsibility. This is exactly why, to be a truly credible 'ambassador', the label or tag must itself be responsible. This is why Nastrificio di Cassano has created NDC Green, the premium, Made in Italy and fully traceable range that guarantees the highest quality standards while respecting the planet.

NDC Green comprises 4 categories, all with influential international certifications that attest to Nastrificio di Cassano's responsible imprinting. Many new sustainability values are woven into the collection. Particular attention is given to end-of-life, but also to the choice of natural and high-tech materials with a low environmental impact.

A wide choice that speaks of responsible innovation, beauty and functionality: characteristics that have led C.L.A.S.S. (www.classecohub.org) to integrate NDC Green into its Material Hub which "contains a selection of fibres, materials and fabrics that share a DNA linked to research that since 2007 has been raising the bar of standards in order to offer innovations in step with the demands of the contemporary consumer" says Giusy Bettoni CEO of C.L.A.S.S.
NDC Green includes:

• LABìO ECO-SOFT®: made using compostable and biodegradable ingredients (as attested by TUV Austria), this product boasts performances and is resistant up to 10 domestic washings at 30°. The reference is produced with fifteen times less water consumption than cotton production and the resins used are GOTS certified.
• LABìO HANGreen is the smart solution for the creation of hard tags, hangtags, shopping bags and garment covers and, as LABIO ECO-SOFT® range, it made with  compostable and biodegradable ingredients as certified by TUV Austria and the resin is compostable, too. These peculiarities make this product unique.
• ACETATE NAIA™, the 'smart satin' that respects forests and oceans, is the NAIA™ single-ingredient solution produced by Eastman: the 100% traceable, compostable and biodegradable cellulose yarn in both soil and sea respects the natural growth rate of forests.
• RECYCLED POLYESTER: is made from post-consumer yarn recycled from GRS-certified PET bottles. Available in both satin and resinated taffeta versions, it guarantees excellent printability for an elegant and sophisticated look.

• Organic cotton project with thriving prospects

Dibella is participating in a joint project to promote organic cotton cultivation in India. The project aims to protect organic cultivation through targeted training measures and by paying premiums to small farmers, to support the conversion from conventional to organic cotton, to increase crop yields and at the same time to achieve better fibre quality.

The demand for organically grown organic cotton is growing rapidly, but crop yields are lagging well behind global demand. The Alliance for Sustainable Textiles (Berlin), initiated by Development Minister Dr. Gerd Müller, therefore wants to increase organic cotton volumes for its member companies with practical solutions. In cooperation with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), it is now promoting a forward-looking project for which Dibella provided the impetus.

"In India, it is mainly micro-farms and village cooperatives that are active in organic cotton cultivation. Conversion of additional land and sustainable management could increase yields and fibre quality of organic cotton. The Chetna Organic initiative, with which we have been working successfully for many years, advises the farmers in these processes. It supports the farmers and village communities with targeted education, training and practical assistance in organic farming, thus preparing the ground for better income and living conditions for the families," says Ralf Hellmann, Managing Director of Dibella.

Several alliance partners - Dibella, Fairtrade Germany, GIZ, Organic Cotton Accelerator (OCA) and Tchibo - have taken the exemplary initiative as an opportunity to promote the cultivation and expansion of organic cotton in India. In cooperation with Chetna Organic, they focus on supporting Indian women's cooperatives, women farmers and families in the production of organic cotton as part of the "Organic Cotton Pilot Project". Tchibo and Fairtrade subsidise micro-farms during the conversion phase of the fields (the fibres are only recognised as organic cotton four years after conversion) and contribute to the provision of GMO-free seeds, which have become a scarce commodity in India. Together with Dibella, they finance training courses that teach the optimal use of natural rainfall as well as efficient, ecological cultivation methods, which subsequently lead to improved fibre quality. In addition, they commit to purchasing Fairtrade organic cotton for many years.

Ralf Hellmann: "The pilot project enables us to expand our Dibella Good Textiles collection because it guarantees us long-term access to fair-trade organic cotton. At the same time, it improves the living conditions of the small-scale farmers and their families. We therefore hope that "Organic Cotton" will also set a precedent in other cotton growing regions and bring organic farming forward in India."

Combining expertise for more sustainable fashion
Ever wonder how much water was used to make your favorite cotton T-shirt? About 2,700 liters, or roughly three years of drinking water. What first comes to mind is probably the water that was essential to growing the cotton crop. Surprisingly, cotton is a drought-tolerant plant, and often less recognized is the strain that can be put on water resources to dye cotton textiles.

Progress is being made across the industry to lessen the strain on our precious water resources. Over the past several years, Dow collaborated with Cotton Incorporated to research and validate their product, ECOFAST™ Pure Sustainable Textile Treatment, that can help drastically reduce water and chemical use during the dyeing process. Major fashion brands are integrating it into their supply chain to dye more sustainably, without sacrificing color or quality.

Problem
Cotton dyeing is very resource-intensive and puts strain on local waterways. A large amount of water is used in the dyeing process – up to 5 trillion liters a year, or nearly enough to supply all of humanity with drinking water. Significant amounts of chemicals and dye are needed to get the desired colors consumers expect too. This is part of the reason textile mills account for 20% of industrial water pollution globally. Wastewater from the dyeing process can be polluting and require costly treatment and these challenges are found in regions that already face water scarcity.

Solution
Reforming processes in an industry as established as textiles is no easy feat. Collaboration across the sector is needed to bring about sustainable change. With that in mind, Cotton Incorporated approached Dow. They wanted help scaling a cotton technology to support more sustainable textile dyeing.Leveraging Cotton Incorporated’s industry expertise and Dow’s material science knowledge, they worked together to understand and validate the benefits of our patented ECOFAST™ Pure Sustainable Textile Treatment.

How can colors be more responsible?  
ECOFAST™ Pure is a pretreatment applied before the dyeing process to produce cationic cotton. This means the charge of cotton is permanently changed from negative to positive, so it acts like a magnet to attract negatively charged dye to the material. How does that benefit the textile mill? It significantly decreases the amount of water, chemicals, dye and energy needed to color cotton. A third party reviewed and validated life cycle assessment, available by request, helped further prove the benefits.

• EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

After starting the first "Dibella up" circular-flow concept in August 2020, thousands of high-quality bags have already been made from used hotel textiles. Now the company is presenting another upcycling project: As part of a feasibility study, organic Fairtrade napkins that could no longer be rented out by the company were turned into jeans.

The second "Dibella up" project promises successful recycling of used object textiles. Within the framework of a feasibility study, almost 5,000 discarded napkins were used for jeans production in Pakistan. The special feature of the process is the traceability of the raw materials through all processing stages.

The napkins made of pure organic Fairtrade cotton originated in India. There, the fibres were grown and harvested by micro-farmers of the Chetna cooperative and then processed into durable textiles by a certified company. From Dibella, the napkins went to Lamme Textile Management, where they went through the use process in laundry and catering for many years. All stages were traceable by means of a "Respect Code" with which each piece was marked.

In the recycling project, the original supply chain was reversed: Dibella transported the organic Fairtrade napkins discarded by Lamme Textile Management to Pakistan. There, the goods were shredded and the organic Fairtrade cotton fibres recovered in a full-scale textile plant specialising in sustainability. In the next step, they were mixed with "fresh fibres", spun into yarns for denim production, woven, finished with sustainable processes, subjected to quality tests and then made up into jeans.

Archroma, a global leader in specialty chemicals towards sustainable solutions, and Jeanologia, a world leader in sustainable and efficient technology development, today announced the launch of ‘Pad-Ox G2 Cold’, a water-saving dyeing process at room temperature for casual looks.

Archroma initially introduced its eco-advanced Pad-Ox dyeing process for woven fabrics, and then used it as part of its ADVANCED DENIM concept. By combining the oxidation and fixation steps, it is possible to shorten the dyeing process and thus realize substantial resource savings in water, wastewater, cotton waste, and energy.

Over the years the company has worked with its textile manufacturers and partners to improve the Pad-Ox process, in particular woven applications such as chinos and casual wear. To achieve maximum positive impact, Archroma is using its Diresul® range of low sulfide sulfur dyes and, more recently, its innovative plant-based range of EarthColors®. A wide selection of dyes from these two ranges have received the Cradle-to-Cradle Product Innovation Institute’s Platinum Level Material Health Certification.

Meanwhile, Jeanologia has been working on the technology side, with laser and eco-finishing solutions for more than 25 years, accompanying the textile industry on their way to producing with zero discharge. In 2008, the company introduced its G2 Dynamic the first ozone treatment for continuous fabric that dramatically reduces the amount of water and chemicals used, while at the same time saving costs at the mill and eventually at the garment finishing facilities. This technology makes fabric more stable and consistent and prepares the fabric better for the use of other technologies like laser. This machinery can be used along with Pad-Ox technology to help cleaning fabric thus improve fastness results. While it allows process to work at room temperature.

Project focus on water saving
Archroma and Jeanologia therefore understandably decided to team up and combine their expertise in sustainable dyeing and finishing technologies. The objective of the project was to improve the Pad-Ox dyeing process even further, in particular in one area that still offered room for positive impact: temperature and fastnesses.

The new ‘Pad-Ox G2 Cold’ dyeing process works thanks to the insertion of very small machinery into the existing finishing range process, using cold processing and thus operating with much less water, carbon footprint and energy than traditional benchmark fabric finishing processes, whilst retaining the water and other resource savings offered by the Pad-Ox technology.

Maximum savings can be achieved by mills and garment manufacturers who wish to switch from a conventional dyeing process straight to ‘Pad -Ox G2 Cold’ to obtain high quality fabrics for comfortable and casual wear.

• Passion for Cotton!
• Topthema: Verantwortung. Auch bei der Rohstoffproduktion

Verantwortungsvolle Faserproduktion, technischer Fortschritt, Biobaumwolle vor Ort, nachhaltige Wollproduktion und noch mehr Baumwolle als Plastikersatz

Die Bremer Baumwollbörse und das Faserinstitut Bremen laden am 17. und 18. März unter dem Motto ‚Passion for Cotton!‘ zur Hybridausgabe der Internationalen Baumwolltagung Bremen ein. Mit hochkarätigen, informativen Vorträgen, abwechslungsreichen Diskussionsrunden sowie seinen Interaktionsmöglichkeiten wird das Treffen der Weltbaumwoll- und Textilwertschöpfungskette seinem hohen Ansehen in der Branche auch diesmal wieder gerecht.

Dabei scheut man sich nicht auch Themen aufzugreifen, die in der Öffentlichkeit häufig im Fokus der Kritik stehen. Ein Beispiel dafür ist die zweistündige Paneldiskussion am Mittwoch, dem 17. März, bei der es um die Beantwortung wesentlicher Fragen zu Prozessen und Verfahren verantwortungsbewusster Faserproduktion geht. Hier sollen aktuelle und zukünftige Standards gegenübergestellt und verglichen werden.
Mark Messura, Senior Vice President der Global Supply Chain Marketing Division bei Cotton Incorporated, Cary, USA, leitet die Paneldiskussion. Er blickt in seiner Laufbahn auf eine 27-jährige Erfahrung bei Produktionsverfahren und der Vermarktung von Baumwolle zurück.

Seine Diskussionspartner sind fünf Teilnehmerinnen, die in Bereichen der Agrarforschung und der Naturfaserproduktion sowie bei Nichtregierungs-organisationen tätig sind.

La Rhea Pepper: Sie gehört der fünften Generation einer texanischen Baumwollfarmfamilie an. La Rhea Pepper ist Expertin für Biobaumwollanbau und Chief Executive Officer (CEO) von Textile Exchange. Als weltweit operierende Non-Profit-Organisation verfolgt Textile Exchange das Ziel, gemeinsam mit ihren Mitgliedern nachhaltige Produktionsstandards für unterschiedliche Faser- und Materialgruppen zu entwickeln.

Jessi Christiansen ist seit 2018 Global Manager Cotton, Sorghum & Alfalfa für Bayer Crop Science, St. Louis, USA. Zuvor war sie zehn Jahre in verschiedenen Führungspositionen für den Monsanto-Konzern tätig. Als führendes Unternehmen in der Agrarwirtschaft kann Bayer die Zukunft der Landwirtschaft für Landwirte, Verbraucher und unseren Planeten prägen - durch wegweisende Innovationen, neue Standards bei der Nachhaltigkeit und eine beschleunigte digitale Transformation. Bayer investiert weiterhin in erheblichem Umfang in die Baumwollindustrie. Insbesondere zeigt sich dieses Engagement in der robusten Entwicklungspipeline, die das stärkste Keimplasma und die erfolgreichsten biotechnologischen Merkmale der Branche hervorbringt.  Mit seinem gebündelten Know-how aus Saatgutzüchtung, Biotechnologie und digitaler Entwicklung steigert Bayer Crop Science sowohl die Erträge und Faserqualität als auch die Widerstandsfähigkeit von Baumwolle weltweit.

Dalena White ist General Secretary der International Wool Textile Organisation (IWTO) in Brüssel. Seit 1930 vertritt die IWTO die gemeinsamen Interessen des internationalen Wollhandels und sorgt durch Maßnahmen im Bereich Forschung, Beratung und Information für eine auf Nachhaltigkeit basierende Zukunft der Naturfaser Wolle und ihrer Verarbeitung zu Textilien.

Janet O’Regan ist Director Nonwovens Marketing for Cotton Incorporated, USA. In dieser Position evaluiert sie Einsatzmöglichkeiten für Baumwolle im Bereich von Vliesstoffen und weiteren nicht traditionellen Märkten. Gleichzeitig entwickelt sie Strategien zu deren Vermarktung. Sie stellt ein Verfahren zur Verarbeitung von Baumwolle zu einem plastikähnlichen Material vor. Das soll helfen, den Verbrauch erdölbasierter Einweg-Plastikprodukte zu verringern, wie es die Europäische Union mit ihren geplanten Verordnungen anstrebt.

In der Paneldiskussion wird auch ein Vertreter der Better Cotton Initiative mitwirken. BCI ist in ausgewählten Ländern seit Jahren darin engagiert, den Baumwollanbau von Farmern auf Basis regionaler Gegebenheiten kontinuierlich zu verbessern. Dabei können die Projekte unterschiedliche Schwerpunkte haben.

Doch damit nicht genug: Unter der Headline ‚Passion for Sustainability‘ findet am Donnerstag, dem 18. März nachmittags eine Session statt, in deren Mittelpunkt Projekte des nachhaltigen Baumwollanbaus stehen.

Vivek Kumar Rawal, CEO and Director, bioRe India Ltd. berichtet über Herausforderungen und Perspektiven beim Anbau von Biobaumwolle in Indien. Eine wesentliche Aufgabe sieht Vivek Kumar Rawal darin, den Biobaumwollsektor und die Entwicklung von GMO-freiem Saatgut voranzutreiben.

„Passion for Sustainability in Cotton“ lautet das Thema des Vortrags von Suzanne Barratt. Sie ist Manager Communication for Field Crops, Seeds & Traits in der Region Europa, Mittlerer Osten und Afrika bei der französischen BASF-Tochter in Lion. Sie berichtet über Ergebnisse beim Einsatz des ‚Certified Sustainable FiberMax®-Program‘ in Griechenland.

Unter dem Motto ‚Passion for Cotton!‘ findet am 17. und 18. März die 35. Internationale Baumwolltagung Bremen statt.
Die Bremer Baumwollbörse und das Faserinstitut Bremen e.V. (FIBRE) schaffen mit einer innovativen digitalen Hybrid-Edition eine Möglichkeit, durch die sich die internationale Baumwollwirtschaft auf einer virtuellen Tagungsplattform versammeln kann.

Banknoten aus nachhaltiger Baumwolle
Bernadette O’Brian vom Directorat Banknoten bei der Europäischen Zentralbank in Frankfurt (EZB) ist verantwortlich für die umwelt- und gesundheitsgerechte sowie die fälschungssichere Produktion von Banknoten. In ihrem Vortrag ‚Der Einsatz von nachhaltigen Baumwollfasern in Euro-Banknoten‘ beleuchtet sie im Rahmen der globalen Nachhaltigkeitsstrategie der EZB die europaweiten Herstellungspraktiken von Banknotenpapier inklusive der Kontrolle der Fertigungsprozesse.

3-D Datenbank für Gewebe und Farben - Digitalisierung sorgt für mehr Baumwollverwendung
Mit einer verstärkt von Digitalisierung geprägten Beschaffungskette beschäftigt sich der Vortrag von Mark Messura, Senior Vice President, Global Supply Chain Marketing, Cotton Incorporated, Cary, USA. Cotton Incorporated hat ein einzigartiges Datenbanksystem errichtet, mit dem Designer auf der ganzen Welt Zugriff auf hunderte von Baumwollstoffen aus unterschiedlichsten Garnen, Webarten und Farbstellungen haben. Alle Stoffmuster stehen digitalisiert in 3-D-Darstellung zur Verfügung.*

Afrikas Textilwertschöpfungskette im Blick
Navdeep S. Sodhi, Partner beim weltweit operierenden Beratungsunternehmen Gherzi Textil Organisation AG, Zürich, Schweiz, beschreibt die bestehenden Strukturen der afrikanischen Baumwolltextilwertschöpfungskette und analysiert Chancen und Risiken einer wirtschaftlichen Weiterentwicklung. Die afrikanische Baumwolltextilindustrie ist hochgradig fragmentiert. Es fehlt an Verlinkungen zu vorgelagerten Stufen wie dem Baumwollanbau, der Entkörnung und der Vermarktung im Inland.*

*Weitere Informationen finden Sie im Anhang.

• "Dibella up" records its first big success

Aalten, "Dibella up" is bearing its first fruits. Since the launch of the recycling concept initiated in August 2020, six tons of sorted laundry items have already been returned to Dibella and converted into new ones by the company in farsighted reuse projects. The customer who has been involved in the project from the very beginning is Lamme Textielbeheer from Nederhorst den Berg. The Dutch textile service provider sees the initiative as an important measure for more appreciation of resources.

Dibella has taken the closed-loop approach of the textile service as a model and has taken a step towards a completely closed cycle with the "Dibella up" project. The system includes unlimited reuse and recycling of the fibre raw materials bound in the textiles. To this end, the company's own textile qualities, which are selected from laundries, are taken back and passed on to selected upcycling projects. Polyester-cotton blended fabrics are processed there into high-quality bags. Pure natural fibre textiles as well as blended fabrics with at least 50 percent cotton are chemically converted into an important raw material for cellulose fibre production, while the remaining polyester is still being thermally recycled for technical reasons.

Six tons of laundry from the Netherlands

Lamme Textielbeheer was immediately enthusiastic about the "Dibella up" initiative. The committed company has been involved in various Dibella sustainability projects for many years and recognises the future-oriented character of the new project. "Our will to cooperate was immediately clear after Dibella's managing director Ralf Hellmann presented the upcycling project, because we see it as an important measure for the prudent use of resources," reports Jan Lamme, managing director of the company of the same name. "Within a very short period of time, we therefore jointly started to take back our discarded, no longer usable old textiles. In this way, we have already been able to return six tonnes of laundry for a new product cycle. This corresponds exactly to our idea of upcycling!". "Dibella provides stable, reusable cartons for shipping," says a delighted Frank David, Lamme's Assistant Operations Manager. "This makes collection much easier for us and we don't have to take any means of transport out of our laundry".

Prepared for the mega-trend of recycling management

Dibella would like to build on the initial joint success and further expand the initiative for a closed textile cycle in the industry. "The awareness of sustainability is high in the textile rental service. But the next mega-trend is already emerging. The future lies in closed-loop recycling. With "Dibella up", we are offering our customers the opportunity to get involved now and make resources usable in the long term. We are happy about every new cooperation partner who appreciates the value of textiles as much as we do".