From the Sector

RUDOLF HUB1922 makes a move in response to the escalating demand for genuinely sustainable technologies, particularly from forward-thinking segments within the textile and apparel industry. In a showcase at Denim by Premiere Vision Milan, RUDOLF HUB1922 presents a pioneering range of textile chemistry that embodies true evolution.

This chemistry marks a milestone in addressing the pressing need for sustainable solutions. By harnessing raw materials derived from organic waste, plastic waste, and renewable feedstock, RUDOLF's latest textile innovations stand poised to transform the industry, promising a substantial reduction in its environmental footprint.

Alberto De Conti, Head of RUDOLF HUB1922, emphasizes the radical nature of evolutionary textile chemistry, stating, "RUDOLF's approach tackles the challenge of waste generation head-on by transforming waste materials into valuable resources". The diversion of waste and renewable feedstock away from landfills and incinerators to fuel textile chemical production is a game-changer, that diminishes the industry's reliance on non-renewable resources and endorses a circular economy model.

The successful integration of chemicals derived from organic and plastic waste, as well as renewable feedstocks, necessitates effective communication and education. Herein lies the significance of fostering collaborative efforts within the industry. De Conti underscores this point, stating, "Collaboration among scientists, fashion designers, and manufacturers is paramount. It propels a collective shift towards sustainable practices, making eco-friendly fashion the standard and minimizing the industry's environmental impact".

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create brick-and-mortar shopping experiences and analyze the influence that a technology like Coloreel’s has on in-store purchases.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.

The Fashion for Good Museum has opened its doors for the new pop-up exhibition News From The Future. As part of a new Educational Programme and Toolkit - developed by the Fashion for Good Museum team - a selection of up-and-coming talents composed of Dutch fashion students and emerging designers have been asked to respond to the question: “what could the future of fashion look like?” Their answers are revealed in the exhibition in the form of garments, videos, installations and more. This is a future-forward exhibition where you can explore different fashion perspectives beyond the climate crisis, giving hope and, perhaps, a reality check.

Post-consumer waste, overconsumption and the pollution of our waterways are just some of the industry issues we are currently facing. Mirrored against rising temperatures and increasingly unstable weather conditions, the global shift as a result of climate change is inevitable. What does this mean for our future generations? How do we move forward from here? This raises one central question: What does the future of fashion look like?

News From The Future, the new exhibition at the Fashion for Good Museum, invited Dutch students and new creative voices to reflect on these questions. The emphasis on emerging talent is a common thread throughout the exhibition’s and the look and feel is designed by upcoming graphic designer Sara Biatchinyi.

Participating artists and designers include students from art and fashion schools across the Netherlands from the University of the Arts Utrecht, Zadkine MBO, MBO Rijnland and Saxion College. The students’ work was chosen after they participated in the educational programme “Classroom of the Future: the Stories Behind Cotton”. This programme was developed by the Fashion for Good Museum’s Curator and Education Coordinator Alyxandra Westwood and Education and Fashion consultant in sustainability Yophi Ignacia founder of The Future Mode, in collaboration with the aforementioned schools.

To further enhance these narratives, and to facilitate and promote a space for connection between emerging talent, the Museum invited Current Obsession Magazine - an interdisciplinary jewellery platform and magazine - to co-curate an installation and reflect on the future of jewellery. Over the course of the exhibition the Fashion for Good Museum will come to life hosting an art auction, panel discussion and a weekly updated installation, showcasing emerging talent. All of these elements together will collectively address the sustainable and regenerative design practices in both the Fashion and Jewellery industries.

Designer Kevin Paraiso (Paris/Benin) showcases a creative workshop in the museum, featuring looks from his Cosmic Summer .Dolkrey collection, which was presented during Spring/Summer ‘23 of Paris Fashion Week. “Cosmic Summer reflects on our desire to bring vibrant colours and a sense of uplift to the fashion of today and tomorrow. A cosmic news from the future.” A hopeful collection, with future-forward elements seamlessly integrated from the use of deadstock, circular materials and an on-demand tailoring business model with inhouse printing - presents a positive outlook.

Launching “Classroom of the Future: The Stories Behind Cotton”
The educational programme “Classroom of the Future: the Stories Behind Cotton'' has been developed into an open source toolkit for MBO and HBO education. The toolkit is live and available to download from the Fashion for Good Museum website as of the 30th of November 2023.

It consists of a set of six lessons all exploring the various aspects of cotton with specific emphasis on people and planet. The toolkit brings together different forms of interactive tools for the classroom: videos, podcasts,  lesson plans and workshops. The content shows the perspective of local and international makers and innovators working to create a better and fairer fashion system.
The programme was part of and based on the previous museum exhibition Knowing Cotton Otherwise (2022-’23) and invited students to reflect on the  exhibition themes - water, transparency, agriculture, climate, processing, origin, labour/forced labour and end-of-use - through their own perspective. The educational methodology and goals within the programme were developed to level the field between MBO and HBO students, reflecting a more realistic image of what it's like working in the professional field. During the programme students worked together equally, challenging the segregated Dutch education system and aiming for new results.

News From The Future is open to the public at the Fashion for Good Museum at Rokin 102 in Amsterdam.

At a kick off meeting hosted by Mango, EURATEX and 20 incoming members presented ReHubs Europe, a new international non-profit organisation poised to give a boost to the textile recycling. The launch follows three years of intense preparation, and the publication of a Techno-Economic Study, which analysed the business case, cost and environmental benefits for upscaling textile waste recycling in Europe.

ReHubs Europe will gather key players from the textile value chain - textile manufacturers, fashion brands, collectors and recyclers, chemical industry, technology providers - who welcome the ReHubs joint ambition to recycle 2.5 million tons of textile waste by 2030. This requires up to 250 industrial projects across Europe, covering different types of fibre-to-fibre recycling.

ReHubs Europe is the industry’s response to the upcoming EU legislation, which sets compulsory collection and sorting of textile waste, by 2025. To manage this, an upscale of recycling capacity is needed as well as a collaboration of different players from the value chain.

Chris Deloof will lead ReHubs Europe as Executive Director. Chris has a long-standing experience in the textile sector and is a passionate advocate for cross-industry collaboration. Moreover, Chris is deeply committed to driving the transition towards a circular economy, which aligns seamlessly with ReHubs Europe's mission.

ReHubs Europe will operate from Brussels, in close partnership with EURATEX. Membership is open to any companies who wish to invest in textile waste recycling in Europe.

Die AZL Aachen GmbH, bekannter Innovationspartner für Industriekooperationen auf dem Gebiet der Leichtbautechnologieforschung, startet eines neuen Projekts mit dem Titel "Trends und Designfaktoren für Wasserstoffdruckbehälter". Das Projekt wird Fragestellungen der Industrie in Bezug auf die Wasserstoffspeicherung adressieren.

AZL Aachen GmbH, a recognized innovator in lightweight technologies research and industry collaboration, announces the initiation of a new project titled "Trends and Design Factors for Hydrogen Pressure Vessels". The project aims to address industry needs surrounding hydrogen storage.

Hydrogen has gained significant attention as a key technological solution for decarbonization, with high pressure storage and transportation emerging as vital components. Its applications extend from stationary storage solutions to mobile pressure vessels employed in sectors such as transportation and energy systems.

The AZL team, renowned for its high reputation in providing market and technology insights as well as developing component and production concepts in the format of Joint Partner Projects seeks for companies along the whole composite value chain interested in further developing their application know how in this economically highly relevant field.

The project will provide an in depth exploration of market insights, regulatory standards, and intellectual property landscapes. Beyond this, there is a dedicated focus on staying updated with state of the art and advancements in design, materials, and man ufacturing techniques.

An integral component of the project involves the creation of reference designs by AZL´s engineering team. The reference designs will encompass a variety of pressure vessel configurations and will consider a diverse range of materials and production concep ts.

With the scheduled project start in October 2023, and a project timeline of approximately nine months, AZL encourages companies active across the composite value chain to participate. Companies interested in participating or seeking further information should reach out directly to the AZL expert team.

Fashion for Good launches new pilot with brand partners adidas, Inditex, Target and Zalando, and footwear recycling innovator FastFeetGrinded to test and validate the innovative footwear recycling process to support the uptake of recycled content in footwear, driving the change towards a more circular footwear industry.

Globally, 24 billion shoes are added to the market each year*, and a staggering 90% of shoes are either landfilled or incinerated*. To tackle this challenge, Fashion for Good has launched a new pilot with partners adidas, Inditex, Target and Zalando, in collaboration with innovator FastFeetGrinded, aiming to test and validate the footwear recycling process and support the uptake of recycled materials in footwear. FastFeetGrinded possesses the unique capability to deconstruct any type of pre- and post-consumer shoe, breaking it down into its macro-components. These macro-components are then subsequently grinded down into smaller high purity granulates which FastFeetGrinded may use to create material streams for repurposed use.

Through this collaborative pilot, the partners will divert pre- and post-consumer footwear to FastFeetGrinded, who will transform them into various new material granulates. The next step involves FastFeetGrinded’s network of supply chain partners, who will produce output products, such as outsoles, midsoles, and flip flops. The brands will closely evaluate the products’ quality and purity, aiming to showcase the potential of FastFeetGrinded's footwear recycling technology and pave the way for scalable solutions.

*World Footwear Yearbook (2020). Footwear production with a new record of 24.3 billion pairs.
*Vivobarefoot. 22 billion pairs of shoes are dumped into landfill each year. It’s time for change.
*WRAP (2019) Valuing our Clothes.
*Material Innovation Initiative (2021). 2021 State of the Industry Report: Next-Gen Materials.

RadiciGroup took part in the Phygital Sustainability Expo, this year in its fourth edition, which was held in Rome on 5 and 6 July. This event is entirely dedicated to the ecological transition of fashion and design brands through technological innovation. The show is an important platform for discussion on sustainable transition issues, involving Italian and international brands, fashion tech start-ups, representatives from the institutional, business and educational fields, and consumers.

RadiciGroup's participation in the event was further evidence of the Group's commitment to making a contribution to sustainability and circularity in the fashion and textile industry, in collaboration with all the other players in the supply chain. During the narrated fashion show, held on the evening of Wednesday, 5 July, in the evocative archaeological complex of the Imperial Forum Museum, RadiciGroup presented a maxi dress made of Biofeel® eleven, a yarn of completely natural origin featuring high technical, aesthetic and environmental performance. This yarn is produced starting from a small bean cultivated in India on semi-arid land and thus does not compete with human food production. These beans yield a special oil ideal for obtaining biopolymers, such as the one produced by Arkema and spun into yarn at RadiciGroup in Italy.

The dress is not only made from a low environmental impact raw material, but is also an example of ecodesign: the garment was realized on a Shima Seiki WholeGarment knitting machine, where the entire item was knit directly from spools of Biofeel® eleven yarn, bypassing the traditional stages of weaving and tailoring. It is a zero-waste process, as only the quantity of yarn strictly needed for the garment is used.

Biofeel® eleven yarn endows the dress with unique characteristics, including low moisture absorption, greater lightness and high resistance and durability. Besides being 100% biobased, the yarn is also 100% recyclable because it is made of a mono-material polymer, which facilitates its end-of-life recycling and processing into new materials suitable for any application requiring high performance.

Increasing energy and resource efficiency in the construction sector will be key to the EU’s ambition of achieving climate neutrality by 2050. By enabling the manufacture of strong, durable and lightweight products, composite materials can help the construction sector improve its environmental sustainability, as well as reduce total lifecycle costs. The latest EPTA industry briefing, Pultruded composites contribute to a more sustainable future for construction, discusses how pultruded composites answer the need for materials offering high performance, faster installation, corrosion resistance and low maintenance.

The report is available to download from the EPTA website.

The future of construction
As one of the largest global users of energy and raw materials, the construction industry is under immense pressure to improve its sustainability. At the same time, it must respond to demands for improved performance and reduced total cost of ownership. New materials will be needed to minimise the use of natural resources, enable a reduction of carbon footprint and facilitate circular economy practices. Choosing the optimum materials required for durability throughout the lifecycle will be increasingly important. A shift to off-site production is also forecast, where factory-controlled environments and automated processes can improve quality control, lower waste, and reduce work on site.

Lightweight pultruded parts can be pre-assembled into modules or complete structures in the factory for faster installation on site. Lightweight profiles lower energy use during transportation and installation, and a longer service life combined with minimal maintenance can deliver a reduced through-life carbon footprint. Pultruded parts such as profiles, gratings, beams, tubes and planks are increasingly found in a range of building, construction and infrastructure applications. Examples include bridge decks, fencing, stairs and handrails, train platforms, cladding, utility poles, modular building concepts, and window frames.

One application offering large growth potential for composites is bridges. Composite bridges are being designed to provide a service life of 100 years and unlike steel bridges do not require regular repainting to protect them from corrosion. Over recent years, pultruded glass fibre composite has become a highly popular choice for pedestrian and cycle bridges. Pre-fabricated ‘easy fit’ bridge decking planks, pre-assembled bridge modules and complete bridge ‘kits’ are now available. Corrosion-resistant composite bridges are ideal for use near water or on the coast, and in remote locations where regular maintenance operations would be difficult. A composite bridge can deliver the same performance as a steel structure with a weight saving of up to 50% or more. This enables more streamlined bridge designs which require less substantial supporting structures and foundations, greatly reducing consumption of materials and energy. Lightweight also results in easier logistics and simplified installation. Pultruded are more easily transported to the construction site, with lower fuel consumption, and easier to move on site, often reducing labour requirements and the capacity of lifting equipment.

A lifecycle approach
As the construction industry looks to the future, the environmental and economic benefits of composite materials linked to easier logistics and installation, durability and low maintenance are becoming increasingly valued. More projects are demonstrating the benefits of composite materials and standards covering the design, fabrication and installation of pultruded profiles are making it easier for the construction industry to use them. With ongoing development and collaboration, pultrusion has the potential to contribute to a more sustainable future for construction and many other industries. EPTA will continue to promote the advancement of pultrusion technology and its applications and foster sustainable practices within the industry.

HeiQ announces the next launch of the previously ISPO-awarded BOSS x HeiQ AeoniQ™ polo shirt during the BOSS OPEN tennis tournament in Stuttgart.

The BOSS x HeiQ AeoniQ™ polo shirt is crafted from 87% HeiQ AeoniQ™, a cellulosic yarn derived from certified wood pulp with performance attributes rivaling polyester fabrics’. This seamless garment, manufactured in Europe and born from a collaboration between HUGO BOSS and Swiss innovator HeiQ, is as disruptive as its cellulosic fibers. The polo shirt is available for purchase in the BOSS OPEN pop-up store, as well as online.

The first BOSS x HeiQ AeoniQ™ polo shirt has just been acknowledged with the ISPO AWARD 2023, setting new standards in the field of more sustainable performance apparel.

• Project from the Global Organic Textile Standard, European Space Agency and Marple will use AI and satellite imagery to detect organic versus non-organic cotton fields
• Innovative demonstrator project explores the potential of remote monitoring to strengthen integrity and development of organic cotton cultivation
• Project will run across India with first results expected by the end of 2023

In a world first, the Global Organic Textile Standard (GOTS), European Space Agency (ESA) and AI company Marple have today launched a new demonstrator project that aims to show the potential for remote satellite monitoring of organic cotton cultivation systems.

The project, to be carried out under ESA’s Business Applications and Space Solutions (BASS) programme, will train artificial intelligence (AI) to use ESA satellite data to detect cotton fields across India and automatically classify them according to their cultivation standard. By integrating standardised yield metrics, this innovative approach will also enable GOTS to generate realistic estimates of organic cotton yields in specific areas.

Integrated with existing GOTS measures, this project will enable GOTS to further enhance the integrity of organic cotton by developing advanced risk assessment technology for organic certification and preventing fraud from the beginning of the supply chain. “It is an honour and very exciting to be a partner in this ESA Demonstration Project, and it is living up to our claim to be pioneers serving the sustainable textile sector to enable continuous improvement. Technologies like this will be a game changer regarding the integrity and promotion opportunities of organic cotton.” says Claudia Kersten, Managing Director of GOTS.

The project's anticipated impact extends beyond identifying certified organic cotton fields. It is expected to also empower GOTS to recognise cotton fields that have not yet obtained organic certification but possess the potential for a seamless transition to organic cultivation, thanks to their utilisation of traditional and ecologically friendly farming practices. This would enable GOTS to bring a greater number of farmers – particularly those of a smaller size – into the certified organic sector and supply chains, creating new economic opportunities for small-scale farmers and their communities while also helping the textile sector to meet growing consumer demand for organic cotton. Guillaume Prigent, Business Development and Partnerships Officer at the European Space Agency, adds: “This project highlights how space solutions can have a positive impact on the world and is the kind of innovation that ESA supports through its Business Applications and Space Solutions programme.”

The project will run across the distinct cotton growing regions in India, with first results expected by the end of 2023.

India project builds on successful Uzbekistan feasibility pilot
The project is co-financed by GOTS and ESA, in collaboration with Marple GmbH, a German software development firm that developed the CoCuRA (Cotton Cultivation Remote Assessment) software with ESA BASS and successfully piloted it in a feasibility project in 2021 in Uzbekistan.

That venture showed how the trained AI was able to accurately differentiate cotton fields from other crops using only satellite images and sensor data, as well as whether the cotton fields were cultivated organically.

This spurred considerable interest from GOTS, which has committed to the development of cutting-edge technologies that can improve the integrity of the organic textile sector, especially cotton. Dr David Scherf, co-founder of Marple, said: “All our projects strive to leverage advanced technology for a positive impact on the environment and society. We are therefore delighted that our CoCuRA technology, which emerged from a moonshot research project, is being applied in a practical and impactful way. We are excited about the opportunity to work with the exceptional team at GOTS and further strengthen our successful partnership with ESA.”