From the Sector

Avery Dennison, a leader in materials science and digital identifications solutions, has completed a project with NRVLD, a community-based agency comprising artists, technologists and media personalities who are passionate about disruptive innovation.

Avery Dennison created limited edition augmented reality T-shirts worn by the NRVLD Executive Team during ‘NRVLD’, an immersive event held during Art Basel Miami Beach in December 2023.

The 30 T-shirts were digitally connected via heat transfers featuring a QR code and image recognition. Visitors were transported to an immersive artwork metaverse, built by ARkivist. In addition to the AR experience, each garment was personalized with the wearer's contact details embedded in the NFC woven patch on the chest, providing a connection point for guests throughout the event. Both connected garment experiences were powered by Avery Dennison’s atma.io connected product cloud.

Avery Dennison will be showcasing this project at NRF 2024: Retail’s Big Show, from January 14-16 at the Javits Convention Center in New York. The connected T-shirts will feature alongside a host of apparel digital solutions for supply chain visibility, product tracking, and consumer engagement.

Michael Colarossi, vice president, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison comments: “The trajectory of consumer experiences unmistakably leans towards digital, and brands are actively seeking innovative methods to engage consumers by merging traditional craftsmanship with digital creativity. In this scenario, AR acted as the conduit, and Avery Dennison's connected garment technology and on-garment Embelex branding turned that vision into tangible reality."

Pavan Bahl, founder of Bellwether Culture and co-founder NRVLD, comments: "In the Web3 sphere, blockchain technology enables ownership of digital goods and identity. Our collaboration with Avery Dennison showcases the potential of bridging this gap, illustrating the exciting possibilities in this space."

BTMA member Vickers Oils has marked an important milestone in its partnership with knitting machinery leader Lonati by earning Original Equipment Manufacturer (OEM) approval for its VICKERLUBE SOCK 46 needle oil.

VICKERLUBE SOCK 46 is a mineral-based needle lubricant designed to meet the criteria for modern knitting machine technology. It provides a high standard of lubrication as well as holding very good stability properties and having a high resistance to oxidation. The product is readily scourable and holds a well-balanced additive system meaning that it is fully compatible with all machine components. It can also be used with machines producing any yarn type – including tricky elastanes – to produce the highest quality end product.

Lonati, headquartered in Brescia, Italy, has been a prominent name in knitting machines for over 70 years, designing and manufacturing an impressive average of 8,000 annually. It places a strong emphasis on delivering the highest quality textile machinery, underpinned by a commitment to research and development that ensures the use of cutting-edge products, technologies and processes in its machines.

Vickers Oils, based in Leeds, West Yorkshire, shares these values, leading the industry in quality and assurance through its continuous focus on research and development, technological leadership, quality control and customer service. As it has done for almost two centuries – the company will mark its 200th anniversary in 2028.

Lonati is now officially recommending VICKERLUBE SOCK 46 for use in its single-cylinder GOAL series of knitting machines, marking a successful collaboration that required dedicated efforts from the teams of Lonati, Vickers Oils and its Italian representative Lubrogamma. Vickers Oils is committed to sustainable product development and VICKERLUBE SOCK 46 meets the clearly defined criteria set out by the Global Organic Textile Standard (GOTS) and conforms to ZDHC MRSL Level 1 certification.

A collaboration between Deakin University researchers and Australia’s largest commercial linen supplier Simba Global is tackling a critical global issue, the spread of harmful microplastics through our laundry.

Clothing and textiles are estimated to generate up to 35 per cent of the microplastics found in the world’s oceans, making them one of the biggest contributors. But there is still a lot to be learnt about the characteristics of these microplastics and exactly how and why they are generated.

Researchers at the ARC Research Hub for Future Fibres in Deakin’s Institute for Frontier Materials (IFM) have teamed up with Simba Global, a global textile manufacturing and supply company, to better understand the extent and type of microplastics shed when their products are laundered. Simba Global wants to lead the charge to reduce the environmental impact of textiles.

Lead scientist IFM Associate Professor Maryam Naebe said working with an industry partner on the scale of Simba Global meant the research could have a huge real-world impact.

Simba Global is the major linen supplier to Australia’s hospitals, hotels and mining camps, resulting in 950,000 tonnes of textile products – including bedsheets, bath towels, scrubs and much more – going through the commercial laundering process each year. It also supplies international markets in New Zealand, Singapore and the US.

“As part of our research, we will investigate potential solutions including the pre-treatment of textiles to reduce the shedding of microplastics, or even increasing the size of the plastics that break down so they can be better captured and removed by filtration during the laundering process,” Associate Professor Naebe said.

“Microplastics are now ubiquitous in the environment, they’re in the air we breathe, the food we eat and the earth we walk on. The magnitude of the problem is bigger than previously thought.

“Of serious concern is the mounting evidence that microplastics are having a negative impact on human and animal health. There are not just physical, but chemical and biological impacts.”

Associate Professor Naebe’s team have taken the first steps in the project, analysing wastewater samples from commercial laundries with high-powered electron microscopes in their Geelong laboratory, part of the largest fibres and textiles research facility in Australia.

The team recently presented a new scientific paper at the Association of Universities for Textiles (AUTEX) Conference 2023, which started the important process of formally categorising these types of microplastics, as well as developing standard terminology and testing methods.

“Because our understanding of microplastics is still in its infancy, we needed to start right at the beginning,” Associate Professor Naebe said.

“We need to have a standard definition of what is a microplastic. Up to this point that has been lacking, which makes it difficult to compare and incorporate other studies in this area.

“We are now developing a systematic method for sampling and identifying microplastics in laundry wastewater. It has been tricky to measure the different sizes, but this is important information to have. For example, there are studies that suggest some sizes of microplastics are causing more issues in certain animals.

“The next step will be establishing an essential method to prevent the release of microplastics from textile laundering. This may involve a coating on the surface of the textile or better ways to collect the waste during the washing process.”

Simba Global Executive Chair Hiten Somaia said the company had a strong focus on sustainability, driven by the business’ purpose statement.

“We are proud to partner with Deakin University in what is the first significant research into textile microplastic pollution in Australia. What we are most excited about is sharing the results of this research with all other textile markets in Australia – including clothing – and putting an end to microplastic pollution from textiles.”

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.

Rieter has opened its first Repair Services station in Tashkent, Uzbekistan, on December 1, 2023. It will enable both faster repair turnaround and minimum production downtime.

The station’s capabilities cover both mechanical and electronic repairs for all types of Rieter machines, including spinning and winding. In addition, the repair station has a warehouse where critical parts, such as control units, sensors and drives are stocked to ensure quick turnaround times for repairs. The new service station will operate in collaboration with Textile Service Solutions.

Rieter’s global Repair Services network comprises 25 repair stations in 19 countries. Each repair station is fully equipped with the testing and calibration equipment required to provide the highest quality repairs. Certified Rieter repair services engineers perform both on-site and in-workshop repairs, using original Rieter repair components and spare parts. The new Repair Services station in Tashkent complements Rieter’s presence in Uzbekistan, providing state-of-the-art repairs and sustainable solutions combined with dedicated support to local customers.

Carbios and L’Oréal have won the “Pioneer Awards” in the Industry category, presented by the Solar Impulse Foundation at the first World Alliance Summit. This prize was awarded to Carbios for its enzymatic PET recycling solution, labeled “Efficient Solution” by the Solar Impulse Foundation since 2019, and to L’Oréal for using this technology for the first time in a cosmetics bottle prototype. Carbios’ solution offers brands an alternative to petro-sourced plastic that helps them meet their sustainability commitments. This advancement paves the way for future applications in other sectors such as packaging, food and beverage, and textiles.

Carbios and L’Oréal: a long-term collaboration
Since 2017, Carbios and L’Oréal have been working together with a shared vision of accelerating the transition to a circular economy for plastic. In 2017, both companies created a Consortium to improve the recyclability and circularity of PET packaging.  Nestlé Waters, PepsiCo and Suntory Beverage & Food Europe joined this Consortium in 2019 to scale up Carbios’ innovation. The world’s first enzymatically recycled PET packaging was made in 2021 using Carbios’ biorecycling process. The world’s first PET biorecycling plant is scheduled to be commissioned in 2025. In parallel, Carbios is rolling out its technology internationally through licensing agreements.

The environmental benefits of biorecycling developed by Carbios
Recent life-cycle analyses^[1] show a 57% reduction in CO₂ emissions compared with the production of virgin plastic^[2], and for every tonne of recycled PET produced, 1.3 tonnes of petrol are avoided. Compared with conventional recycling, enzymatic recycling is 4 times more circular (calculated according to the Ellen MacArthur Foundation’s Material Circularity Indicator). Thanks to its highly selective enzyme, optimized for efficient PET degradation, Carbios’ depolymerization process can process all types of PET waste, including colored, multilayer or textile waste that cannot be recycled using current technologies. Furthermore, the two monomers produced (PTA and MEG) make it possible to recreate recycled PET products of identical quality to virgin ones, and suitable for food contact.
 
 
^[1] Database ecoinvent 3.8
^[2] French scenario, taking into account the detour of 50% of PET waste from conventional end-of-life. Virgin PET: 2.53 kg CO₂/kg (cradle to gate)

Kelheim Fibres GmbH and the Italian textile machinery manufacturer, Santoni Spa, were honoured with the ITMF International Cooperation Award 2023 during the ITMF Annual Conference in Keqiao, China. This recognition by the International Textile Manufacturers Federation (ITMF) acknowledges outstanding achievements in international collaboration within the textile industry in alignment with the values of the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development.

Together, Kelheim Fibres and Santoni have developed a sustainable period panty, built upon advanced machine technology and high-performance viscose fibres.

Santoni's specialized machinery enables a reduction in fabric waste, or even the potential for entirely waste-free production. Simultaneously, it enhances production efficiency, leading to cost savings. Kelheim Fibres' wood-based specialty fibres, such as the trilobal Galaxy® and the hollow Bramante fibre, replace synthetic materials in the absorbent core of the menstrual underwear. They offer excellent performance and reliable protection for the wearer.

adidas Originals and Edison Chen announce their global partnership, adidas Originals by Edison Chen, as Chen makes his return to the brand to begin a new era of collaboration that will redefine creative innovation and build a cultural legacy for the future.

Chen is the Founder and Creative Director of global lifestyle brand CLOT, which is celebrating its 20th anniversary this year. After moving from Vancouver to Hong Kong in his youth, the clash of East meets West began for him as he adapted to the exposure to different cultures. His experiences and new perspectives opened his eyes to globalism and started to lay the foundation for what would eventually become CLOT.

For his partnership with adidas Originals, Chen will bring an innovative vision and creative prowess to introduce exclusive collaboration styles, leveraging adidas’ extensive archive and history in the process. With a focus on fostering cultural exchange between the East and West, adidas is partnering with Chen to introduce collections that push boundaries and defy the norms with his thought-provoking designs.

Celebrating the shared commitment to creative innovation between adidas Original and Edison Chen, the “Change The Generation” collection explores three distinctly different styles ranging from ultra-lifestyle to formal dress and active/streetwear bringing to life a collection that can be explored individually as well as a collision of the three lifestyles together.  

Pieces from the collection will start becoming available in January 2024.

adidas and IVY PARK unveil the final installment of their collaboration together, titled IVY PARK NOIR.
The new range represents a culmination of the two brands’ work together, combining adidas’ athletic and functional excellence, with IVY PARK’s signature emphasis on shape, and trend-defying creative vision. Using a singular, black color palette, IVY PARK NOIR intentionally draws focus to fabric, fit and texture, cultivating enduring elegance through sensual, material play.

Considering all chapters of an active way of life- from warm up, to cool down- the collection elevates one’s everyday pursuits through a mix of tight and loose fitting styles. Fabrications include luxurious embossed leather, exposed mesh and lacquered latex that combine to create a complex yet sophisticated capsule. Standout pieces include body-con cropped top and pant, relaxed 3-D molded knit sweatsuits, multifunctional jackets, and the IVY PARK signature jersey.

IVY PARK NOIR’s offering includes footwear that re-imagines a new era of style and function. Sleek molded and debossed elements add an architectural foundation to the collection’s sneakers, while a chunky, over the knee boot offers utilitarian fantasy.

•    First production supercar created with Hypetex coloured carbon fibre
•    Paint-replacement technology reduces weight to enhance performance

British car manufacturer Briggs Automotive Company (BAC) has created a unique Hypetex coloured carbon fibre version of its Mono R, reducing the weight by removing the need for paint.  

The original BAC Mono R was created to be lighter and more powerful than the standard model, with 343bhp and 555kg total weight, equating to a power-to-weight ratio of 618bhp-per-tonne. By removing the need for paint coatings in this version, the net weight of the exterior is reduced compared to a painted shell, resulting in a further improved overall performance.

The car’s body was created using Hypetex’s titanium carbon fibre twill, and finished with a crystalized lacquer, offering a unique aesthetic finish. The ultra-lightweight supercar can accelerate from zero to 60mph in less than 2.5 seconds.  

Hypetex’s paint-replacement technology retains the visible weave, allowing for a bold design and a choice of colours without technical compromises, perfectly aligning with BAC’s initiatives to maximise performance whilst creating bespoke supercars. Paint generally adds 138 grams per metre squared, whereas Hypetex adds just 17 grams for the same area, offering an 8x weight saving.
This bespoke version of BAC’s single-seater Mono R was subject to BAC’s renowned BAC Bespoke programme, which ensures that no two Monos are the same. The client, a US-based collector, worked with BAC’s design team to design the car to their personal taste.   

Born out of Formula 1 technology, Hypetex offers manufacturers sustainable aesthetic materials with technical and efficiency benefits. This collaboration is an all-British success story, with the Hypetex carbon fibre body built by Formaplex, a leading UK-based manufacturing company who manufacture lightweight engineered solutions for top tier customers in Automotive, Aerospace and Defence markets. BAC’s supply chain is 95% UK-based.  

Hypetex continues to expand its growing portfolio of the use of coloured carbon fibre to add personalisation to the automotive field, with its material recently featured on the 2024 Ford Mustang Dark Horse.