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30.03.2022

ISKO™ signs Dutch Denim Deal

ISKO has signed the Dutch Denim Deal for circular denim. The Denim Deal, a public-private initiative, was launched by the Dutch government following the EU Green Deal and the Circular Action Plan and includes agreements to make the denim textile chain more circular. In the deal, more than 40 parties, such as Scotch & Soda, PVH and Soorty, are working together to improve post-consumer textiles in the denim industry and make fiber recycling the new norm. The signatories cover a wide range of manufacturing companies, brands and stores, collectors, sorters, cutters, and weavers.

The main objective is to collectively produce a total of 3 million jeans with (a minimum of 20%) post-consumer recycled cotton (PCR) by the end of 2023. In addition, all parties have agreed that they will work together towards the standard of at least 5% recycled textiles in all denim garments as quickly as possible. The Denim Deal is also an opportunity to set up a 'reverse supply chain' for recycled cotton and create a systemic change to close the denim cycle.

ISKO has signed the Dutch Denim Deal for circular denim. The Denim Deal, a public-private initiative, was launched by the Dutch government following the EU Green Deal and the Circular Action Plan and includes agreements to make the denim textile chain more circular. In the deal, more than 40 parties, such as Scotch & Soda, PVH and Soorty, are working together to improve post-consumer textiles in the denim industry and make fiber recycling the new norm. The signatories cover a wide range of manufacturing companies, brands and stores, collectors, sorters, cutters, and weavers.

The main objective is to collectively produce a total of 3 million jeans with (a minimum of 20%) post-consumer recycled cotton (PCR) by the end of 2023. In addition, all parties have agreed that they will work together towards the standard of at least 5% recycled textiles in all denim garments as quickly as possible. The Denim Deal is also an opportunity to set up a 'reverse supply chain' for recycled cotton and create a systemic change to close the denim cycle.

Although the denim industry still has a negative image due to its high carbon footprint, in recent years many good steps have been taken in the field of recycling. But these steps are on a small scale, limiting the overall impact.
"The Dutch Denim Deal fits perfectly into ISKO's circular strategy," says Marc Lensen, ISKO Head of Global Communication. "Our scale and knowledge of sustainable technological solutions will increase the overall impact and accelerate circularity in the denim chain.”

Source:

ISKO / Menabò Group

C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa (c) DUARTE
Duarte outfits for FW 22/23 collection - Cream Teddy Coat
14.03.2022

C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption). 

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

Talking about materials, the collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high quality materials from leading brands and textile manufacturers, and the first company at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub SSI, RCS, OEKOTEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too. 

(c) Fidlock
14.03.2022

FIDLOCK entwickelt Concept Sneaker mit magnetischem WINCH Verschluss

Die Anforderungen an Schuhe sind vielfältig – je nach Einsatzzweck und Stil müssen sie robust, zuverlässig und intuitiv bedienbar sein. Im Zweifel müssen sie auch einfach nur cool aussehen. Das gleiche gilt für Komponenten. Sie sollten zudem funktional sein und Designer*innen wie Produktentwickler*innen Flexibilität in Sachen Konstruktion und Design bieten. Um die Herausforderungen bei der Konstruktion von Schuhen noch besser zu verstehen und um die Vorteile von Magnetverschlüssen am Schuh zu verdeutlichen, wagt das Footwear Team von FIDLOCK einen Perspektivwechsel: Die Produktentwickler treten in die Fußstapfen der Kund*innen und entwickelten einen eigenen FIDLOCK Concept Sneaker.

Entwickelt und produziert wurde der FIDLOCK Sneaker ausschließlich zu Demonstrationszwecken. Er soll potenziellen Kunden als Inspiration für die Nutzung von Magnetverschlüssen an Schuhen dienen und wird sowohl im Showroom von FIDLOCK als auch auf Messen zu sehen sein. Auch die jeweiligen Distributionspartner der Marke werden mit ausreichend Exemplaren für Kundengespräche versorgt.

Die Anforderungen an Schuhe sind vielfältig – je nach Einsatzzweck und Stil müssen sie robust, zuverlässig und intuitiv bedienbar sein. Im Zweifel müssen sie auch einfach nur cool aussehen. Das gleiche gilt für Komponenten. Sie sollten zudem funktional sein und Designer*innen wie Produktentwickler*innen Flexibilität in Sachen Konstruktion und Design bieten. Um die Herausforderungen bei der Konstruktion von Schuhen noch besser zu verstehen und um die Vorteile von Magnetverschlüssen am Schuh zu verdeutlichen, wagt das Footwear Team von FIDLOCK einen Perspektivwechsel: Die Produktentwickler treten in die Fußstapfen der Kund*innen und entwickelten einen eigenen FIDLOCK Concept Sneaker.

Entwickelt und produziert wurde der FIDLOCK Sneaker ausschließlich zu Demonstrationszwecken. Er soll potenziellen Kunden als Inspiration für die Nutzung von Magnetverschlüssen an Schuhen dienen und wird sowohl im Showroom von FIDLOCK als auch auf Messen zu sehen sein. Auch die jeweiligen Distributionspartner der Marke werden mit ausreichend Exemplaren für Kundengespräche versorgt.

Vorteile für Konument*innen:
Keine Schnürsenkel
Selbstschließend
Einhändige Bedienung

Vorteile für Designer*innen und Produktion:
Sichtbare Integration als Designelement
Innovative Zungenkonstruktion
Leichtgewicht

More information:
Fidlock Verschlüsse
Source:

Crystal Communications

C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event (c) DUARTE
DUARTE SEASON 2 “Eco-Street Dance”
09.03.2022

DUARTE returns to Milan Fashion Week

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub-SSI, RCS, OEKO-TEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too.

The collection will mark the return of Duarte’s cool and responsible style to Milan Fashion week and White Sustainable Milano. “We are proud to support Duarte as her style, her creations, visual communication and message are so beautiful, innovative and responsible. On top of that, her message to the consumer is so clear and easy for everybody to understand. With Duarte it is very easy to make a “conscious choice” without any sacrifice, and completely in line with the C.L.A.S.S. manifesto” says Giusy Bettoni, C.L.A.S.S. CEO & founder.

(c) Garmont
03.03.2022

Garmont präsentiert neue Website

Garmont International Srl, eine italienische Schuhmarke für Bergsteiger, Wanderer und Outdoor-Sportler, präsentiert ab März 2022 eine neue Website mit zahlreichen neuen Features und Funktionen. Sie ist in fünf Sprachen, darunter Italienisch, Englisch, Französisch, Deutsch und Spanisch verfügbar und passt sich den Bedürfnissen des Marktes an.

Auf der Website stehen Markenbereiche wie der Blog und die Social Wall neben Produktbereichen, die detaillierte technische Informationen und geprüfte Bewertungen enthalten, um den Kunden auf dem Weg zum Kauf auf transparente Weise zu begleiten und ihm einen umfassenden Einblick in die Welt von Garmont zu geben.
Wie vom Unternehmen erwartet, steht der Verbraucher im Mittelpunkt der Plattform, die dank des neuen Omnichannel-Ansatzes ein deutlich verbessertes Kundenerlebnis bietet. So entscheidet der Verbraucher, wo er seinen Einkauf tätigen möchte, ob online oder bei einem Händler in seiner Nähe, der das gewünschte Produkt auf Lager hat.

Garmont International Srl, eine italienische Schuhmarke für Bergsteiger, Wanderer und Outdoor-Sportler, präsentiert ab März 2022 eine neue Website mit zahlreichen neuen Features und Funktionen. Sie ist in fünf Sprachen, darunter Italienisch, Englisch, Französisch, Deutsch und Spanisch verfügbar und passt sich den Bedürfnissen des Marktes an.

Auf der Website stehen Markenbereiche wie der Blog und die Social Wall neben Produktbereichen, die detaillierte technische Informationen und geprüfte Bewertungen enthalten, um den Kunden auf dem Weg zum Kauf auf transparente Weise zu begleiten und ihm einen umfassenden Einblick in die Welt von Garmont zu geben.
Wie vom Unternehmen erwartet, steht der Verbraucher im Mittelpunkt der Plattform, die dank des neuen Omnichannel-Ansatzes ein deutlich verbessertes Kundenerlebnis bietet. So entscheidet der Verbraucher, wo er seinen Einkauf tätigen möchte, ob online oder bei einem Händler in seiner Nähe, der das gewünschte Produkt auf Lager hat.

Das Ziel der neuen Website besteht zweifellos darin, die Präsenz der Marke auf dem europäischen Markt zu festigen und sie zu einer wichtigen Informationsquelle für Endverbraucher zu entwickeln.

Source:

Garmont / crystal communications

(c) DUARTE / C.L.A.S.S.
22.02.2022

C.L.A.S.S.: DUARTE returns to Milan Fashion Week with its “Eco-Street Dance” collection

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style named “Eco-Street Dance”.

The collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high-quality materials from leading brands and textile manufacturers, and one of the first companies at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process.

Soul Comfort by RIRI (c) Riri Group
09.02.2022

Riri Group presents its new collection SS 2023 at Première Vision Paris

For over 80 years Riri Group has established itself as a leading point of reference for the creation of details of style providing high-end fashion brands with top quality accessories – which now include zippers, buttons, metal components and fashion jewels.

All things style and sustainability: This year Première Vision Paris (08 – 10 February) will be once more the stage to show off the results. The new Spring/Summer 2023 line is inspired by three distinct eras and paths, but at the same time it conveys a total synergy and integration between the various divisions of the Group, coordinated and harmonised as well as united by their common interest in nature and sustainability.

For over 80 years Riri Group has established itself as a leading point of reference for the creation of details of style providing high-end fashion brands with top quality accessories – which now include zippers, buttons, metal components and fashion jewels.

All things style and sustainability: This year Première Vision Paris (08 – 10 February) will be once more the stage to show off the results. The new Spring/Summer 2023 line is inspired by three distinct eras and paths, but at the same time it conveys a total synergy and integration between the various divisions of the Group, coordinated and harmonised as well as united by their common interest in nature and sustainability.

SOUL COMFORT
Off-the-grid essentials between relaxation and style
Sparked from the contemporary need to balance happiness and security, while enriched by an aesthetic and provocative approach, this line embodies all the value and potential of a sustainabilityoriented communication for each and every product, as pieces feature the relevant information on the zip tape and on the button application support. This line presents softer colours that encompass a wide range of styles, including floral, summer satin and semi-transparency, accompanied by innovative yarns and sustainable materials, such as hemp, linen, silk, certified organic cotton, recycled nylon and bio-based polyester. The line also features stainless steel products, including mono-material buttons and zipper chains or the use of aluminium chains that stand out for their particular lightness.

OUTDOOR EXPRESSION
To always stand out
Inspired by nature and outdoor activities, in this section the focus is on attire codes that become the means through which everyone can express and enhance their look in every context, even when immersed in the surrounding environment. Coloured stripes and rubberized soft touch materials are the two essential concepts, combined with bright and flashy colours. The Storm Evo zip, reversed coated nylon zips (among which the one with the reflector catches the eye), and the recycled nylon buttons are back.

WISE EXCLUSIVITY
Smart and sustainable luxury
Each creation in this line is studied down to the smallest detail, to achieve luxury products that increase their value over time thanks to their sustainable process and long life cycle, achieved through multiple possibilities for use in different ways and areas. We find here the use of diamond, recreated in the laboratory with more sustainable techniques, but also zips with elegant and refined lines, the use of stainless steel and PVD and finally, the use of precious galvanic finishes on buttons, but also on chains and pullers. This path shows the important role collaboration plays between the divisions of the Riri Group, making it possible to create something unique and valuable.

Source:

Menabò Group srl

06.12.2021

Premium Group sets a strong example for the fashion industry

The Premium Group events will take place in Frankfurt am Main in the third week of January 2022, taking into account the 2G+ regulation (all participants have to be vaccinated, recovered and additionally daily tested).
 
On the basis of the current regulations of the federal government and the Hessian state government, which did not announce any further restrictions for vaccinated people last week, the fashion fairs PREMIUM and SEEK, the FASHIONTECH talks and the showcase of the new format THE GROUND will comply with the official health and hygiene regulations from 18th to January 20, 2022 in Frankfurt am Main.
 
This decision is based on the representative feedback from many protagonists of the industry, expert opinions and a close observation of the situation as well as an assessment of all measures that can be taken in Europe to ensure a safe event.

The Premium Group events will take place in Frankfurt am Main in the third week of January 2022, taking into account the 2G+ regulation (all participants have to be vaccinated, recovered and additionally daily tested).
 
On the basis of the current regulations of the federal government and the Hessian state government, which did not announce any further restrictions for vaccinated people last week, the fashion fairs PREMIUM and SEEK, the FASHIONTECH talks and the showcase of the new format THE GROUND will comply with the official health and hygiene regulations from 18th to January 20, 2022 in Frankfurt am Main.
 
This decision is based on the representative feedback from many protagonists of the industry, expert opinions and a close observation of the situation as well as an assessment of all measures that can be taken in Europe to ensure a safe event.

Four formats - one large exhibition hall
The conceptual novelty is that the PREMIUM, SEEK, THE GROUND and FASHIONTECH events will - for the first time and once - take place all together in a spacious hall, which roughly corresponds to the entire area of Station Berlin, on a total area of approx. 20,000 square meters. The resulting simplified admission management serves the safety of everyone. In this way, visitors can quickly and comfortably experience all the inspiration and concentrated brand power at once.

In addition to the security aspect, the merger of the two flagship events PREMIUM and SEEK in one large exhibition hall will bring new features, above all, in terms of content and atmosphere. Apart from an unprecedentedly strong brand portfolio, completely new synergies and energies will arise, which will make the meeting in January a unique momentum in the history of the industry.

Numerous brands have already signed-up and despite some decisions for smaller pop-up presentations, instead of large stands, the willingness to start again together and to want to send positive signals prevails! In addition to established players, many new brands also want to show their collections now.

THE GROUND - new generation, new platform
THE GROUND will give an outlook on what can be expected in summer with an exclusive press and influencer event. The Fashion Festival ‘for a young and purpose driven generation’ is an innovative platform for brands to get in direct contact with Gen Z with interactive installations, campaigns and storytelling.

At the preview event in January, 15 curated brands and key partners will present their value-based projects and products. In keynotes and panel talks, THE GROUND is dedicated to the topics most relevant to GEN Z: diversity, inclusion & sustainability.

FASHIONTECH - innovation, inspiration, content
FASHIONTECH is the content platform for fashion, technology and lifestyle. This is where decision-makers, industry insiders, communication experts and innovative minds meet to exchange experiences, discuss potential and developments, generate new leads and promote exchange between the various industries.

In addition to the core events, the Premium Group will also organize its popular evening events - due to the conditions, of course, to a slightly different extent than usual.

Source:

PREMIUM Exhibitions GmbH

08.11.2021

ROICA™ by Asahi Kasei turns 50 and showed latest smart stretch fabric range at MarediModa

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

At MarediModa – the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors - ROICA ™ partners such as Eusebio, Iluna Group, Interjersey Milano, Maglificio Ripa, Penn Textile Solutions GmbH, Piave Maitex and Sofileta shared their latest fabric innovations where sustainability cutting-edge performance and design realized with ROICA™ premium stretch ingredient, were on stage.

With the "SmartTex" shirt, astronauts can wear the necessary sensors comfortably on their bodies. © DLR
SmartTex Shirt
27.10.2021

Research for cosmic missions: SmartTex provides data on vital functions

It looks like a normal shirt, but it has it all: The new SmartTex shirt uses integrated sensors to transfer physiological data from astronauts to Earth via a wireless communication network. In this way, the effects of the space environment on the human cardiovascular system will be evaluated and documented, especially with regard to long-term manned space missions. Developed by the German Aerospace Center (DLR) in cooperation with DSI Aerospace Technology, the Medical Faculty of Bielefeld University and textile research partner Hohenstein, SmartTex will be tested for the first time as part of the Wireless Compose-2 (WICO2) project by German ESA astronaut Dr. Matthias Maurer, who will leave for his ‘Cosmic Kiss’ mission on the International Space Station (ISS) for six months on October 30, 2021.

It looks like a normal shirt, but it has it all: The new SmartTex shirt uses integrated sensors to transfer physiological data from astronauts to Earth via a wireless communication network. In this way, the effects of the space environment on the human cardiovascular system will be evaluated and documented, especially with regard to long-term manned space missions. Developed by the German Aerospace Center (DLR) in cooperation with DSI Aerospace Technology, the Medical Faculty of Bielefeld University and textile research partner Hohenstein, SmartTex will be tested for the first time as part of the Wireless Compose-2 (WICO2) project by German ESA astronaut Dr. Matthias Maurer, who will leave for his ‘Cosmic Kiss’ mission on the International Space Station (ISS) for six months on October 30, 2021.

"We were already able to gain valuable insights into the interaction of the body, clothing and climate under microgravity conditions during the previous projects Spacetex (2014) and Spacetex2 (2018)," explains Hohenstein Senior Scientific Expert Dr. Jan Beringer. The insights provided at the time by the mission of ESA astronaut Dr. Alexander Gerst have now been directly incorporated into the development of the new SmartTex shirt at Hohenstein. "Matthias Maurer can wear his tailor-made shirt comfortably on his body during his everyday work on the International Space Station. For this, we used his body measurements as the basis for our cut development and the production of the shirt. We integrated the necessary sensors as well as data processing and communication modules into the shirt's cut in such a way that they interfere as little as possible and are always positioned in the right place, regardless of the wearing situation. This is the prerequisite for reliably measuring the relevant physiological data." The SmartTex shirt is intended to provide a continuous picture of the vital functions of astronauts. This will be particularly relevant for future long-term manned space missions to the Moon and Mars.

For example, during the BEAT experiment (Ballistocardiography for Extraterrestrial Applications and long-Term missions), Matthias Maurer will be the first astronaut to wear a T-shirt equipped with sensors that measure his ballistocardiographic data such as pulse and relative blood pressure. For this purpose, the sensors were calibrated in the :envihab research facility at the DLR Institute of Aerospace Medicine in Cologne. Details on the contraction rate and opening and closing times of the heart valves, which are normally only accessible via sonography or computer tomography, can also be read from the data material. The goal is to study the effects of the space environment on the human cardiovascular system. To be able to analyse these effects realistically, Matthias Maurer's ballistocardiographic data will be recorded before, during and after his stay on the ISS. For the future, a technology transfer of the SmartTex shirt for application in the field of fitness or even in telemedicine is conceivable.

Wireless Compose-2 (WICO2)
The project was planned and prepared by the German Aerospace Center (DLR) and its cooperation partners DSI Aerospace Technology, Hohenstein and the University of Bielefeld. The wireless communication network reads sensor data and can determine the position of people and objects in space by propagation times of radio pulses. It is also available as a platform for several experiments on the ISS. The determined data is temporarily stored within the network and read out at regular intervals by the astronauts. These data packets are then transferred to Earth via the ISS link and analysed by the research teams. It can generate its own energy from artificial light sources via solar cells.

 

 

ESA astronaut Dr. Matthias Maurer in summer 2021 during preliminary talks on the Cosmic Kiss mission in DLR's :envihab in Cologne. © DLR


Sensors measure physiological data during a test run on Earth. © DLR


With the "SmartTex" shirt, astronauts can wear the necessary sensors comfortably on their bodies. © DLR

Dr. Jan Beringer, Hohenstein Senior Scientific Expert. © Hohenstein

THE GROUND debuts at Frankfurt Fashion Week
The Ground Logo
20.10.2021

THE GROUND debuts at Frankfurt Fashion Week

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

“A  large  number  of  customers  are  interested  in  more  sustainable  options  -  there  is  a  desire  for  a  more conscious lifestyle, but this trend is currently not yet reflected in their actual shopping behavior. In between lies the so-called attitude-behavior gap, which THE GROUND wants to close further as a platform for brands with transparency and cool communication. We cannot expect that every brand, every consumer is currently doing everything 100% right, but it is the responsibility of all of us to take one small step in the right direction every day. We have to talk openly about how to do this in order to learn from each other so that we can take as many people as possible with us on this journey to a more sustainable future.“

The 3-day experiential marketing playground offers brands the opportunity to interactively exhibit purpose-driven stories and products and connect with consumers. In addition to the focus on fashion, brands from the areas of well-being, beauty, mobility and technology will present innovative products and solutions.

Source:

PREMIUM Exhibitions GmbH

Cilander: R-Vital Multivitamin-Unterwäsche gegen Stressbewältigung (c) Cilander / crystal communications GmbH
15.10.2021

Cilander: R-Vital Multivitamin-Unterwäsche zur Stressbewältigung

Mit der Lancierung der neuen R-Vital Multivitamin-Unterwäsche-Shirts schreibt der Schweizer Spezialist für Textilveredlung ein neues Kapitel in der Unternehmensgeschichte: Das Wissen und die langjährige Erfahrung in der Veredelung von Geweben kommen erstmalig bei der Herstellung eigener Produkte zum Einsatz. Mit Hilfe innovativer Technologien und unter Einhaltung strenger ökologischer und sozialer Standards ist es Cilander gelungen, Vitamin C, E und Ingweröl in verkapselter Flüssigform auf textile Stoffe zu appretieren und diese im Anschluss über einen speziell definierten Trocknungsprozess zu härten. Nach mehreren Prozessschritten entsteht aus dem Rohmaterial ein hochwertiges und funktionales Textil, das 100 Milligramm Vitamin C, 200 Milligramm Vitamin E und 50 Milligramm Ingweröl pro Quadratmeter Stoff enthält. Nach 20 Waschgängen (bei 40°C) sind noch rund zehn Prozent der R-Vital Multivitamin Kapseln im Textil verfügbar. Sind diese aufgebraucht, bleibt der angenehm weiche Tragekomfort und das gute Gefühl, ein langlebiges Produkt gekauft zu haben.

Mit der Lancierung der neuen R-Vital Multivitamin-Unterwäsche-Shirts schreibt der Schweizer Spezialist für Textilveredlung ein neues Kapitel in der Unternehmensgeschichte: Das Wissen und die langjährige Erfahrung in der Veredelung von Geweben kommen erstmalig bei der Herstellung eigener Produkte zum Einsatz. Mit Hilfe innovativer Technologien und unter Einhaltung strenger ökologischer und sozialer Standards ist es Cilander gelungen, Vitamin C, E und Ingweröl in verkapselter Flüssigform auf textile Stoffe zu appretieren und diese im Anschluss über einen speziell definierten Trocknungsprozess zu härten. Nach mehreren Prozessschritten entsteht aus dem Rohmaterial ein hochwertiges und funktionales Textil, das 100 Milligramm Vitamin C, 200 Milligramm Vitamin E und 50 Milligramm Ingweröl pro Quadratmeter Stoff enthält. Nach 20 Waschgängen (bei 40°C) sind noch rund zehn Prozent der R-Vital Multivitamin Kapseln im Textil verfügbar. Sind diese aufgebraucht, bleibt der angenehm weiche Tragekomfort und das gute Gefühl, ein langlebiges Produkt gekauft zu haben. Die Veredelung mindert dabei nicht den Tragekomfort: Dank des hohen Baumwollanteils sind die Unterwäsche-Shirts besonders weich und hautverträglich. Sie sind ISO und OEKO-TEX® STANDARD 100 zertifiziert und mit dem Dermatest-Siegel ausgezeichnet.

Durch Reibung der Textilien am Körper werden die Wirkstoffe aus den Microkapseln freigesetzt und können über die Haut im Körper aufgenommen werden. Das hat mehrere Vorteile:

  • Die Haut ist das größte Organ des menschlichen Körpers und damit prädestiniert für die Aufnahme und Weitergabe revitalisierender Stoffe. 2000 Milligramm Vitamin C kann der menschliche Körper täglich aufnehmen – 20 bis 40 Milligramm davon über die Haut.
  • Die Kombination aus Vitamin C, Vitamin E und Ingwer unterstützt ein ausgeglichenes Immunsystem und hilft, den Feuchtigkeitshaushalt der Haut auf natürliche Weise wiederherzustellen.
  • Vitamin C stärkt das Immunsystem. Vitamin E schützt die Haut vor oxidativem Stress. Ingweröl wirkt regenerativ und enthält ebenfalls antioxidative Eigenschaften.
Source:

Cilander / crystal communications GmbH

13.10.2021

Ralph Lauren and Dow release manual for dyeing processes

Dow and Ralph Lauren Corporation released a detailed manual on how to dye cotton more sustainably and more effectively than ever before using ECOFAST™ Pure Sustainable Textile Treatment. With this manual, Ralph Lauren and Dow are open-sourcing this improved dyeing process to encourage adoption in the textile industry and help standardize a more sustainable and efficient cotton dyeing system for positive environmental impact.  

The co-developed, step-by-step manual details how to use ECOFAST™ Pure, a cationic cotton treatment developed by Dow, with existing dyeing equipment. Ralph Lauren, the first brand to use ECOFAST™ Pure, partnered with Dow to optimize and implement the technology in its cotton dyeing operations as part of its new Color on Demand platform.

Dow and Ralph Lauren Corporation released a detailed manual on how to dye cotton more sustainably and more effectively than ever before using ECOFAST™ Pure Sustainable Textile Treatment. With this manual, Ralph Lauren and Dow are open-sourcing this improved dyeing process to encourage adoption in the textile industry and help standardize a more sustainable and efficient cotton dyeing system for positive environmental impact.  

The co-developed, step-by-step manual details how to use ECOFAST™ Pure, a cationic cotton treatment developed by Dow, with existing dyeing equipment. Ralph Lauren, the first brand to use ECOFAST™ Pure, partnered with Dow to optimize and implement the technology in its cotton dyeing operations as part of its new Color on Demand platform.

Conventional fabric dyeing processes require trillions of liters of water each year, generating roughly 20% of the world’s wastewater.1, 2 Pretreating fabric with ECOFAST™ Pure helps significantly reduce the amount of water, chemicals and energy needed to color cotton, by enabling up to 90% less process chemicals, 50% less water, 50% less dyes and 40% less energy without sacrificing color or quality.3

Ralph Lauren began integrating Color on Demand into its supply chain earlier this year and first launched product utilizing ECOFAST™ Pure as part of the Company’s Team USA collection for the Olympic & Paralympic Games Tokyo 2020. Designed to help address water scarcity and pollution caused by cotton dyeing, Color on Demand is a multi-phased system with a clear ambition to deliver over time the world’s first scalable zero wastewater cotton dyeing system. By 2025, the brand aims to use the Color on Demand platform to dye more than 80% of its solid cotton products.

 

1 Drew, Deborah and Genevieve Yehounme. “The Apparel Industry’s Environmental Impact in 6 Graphics.” World Resources Institute, July 5, 2017. https://www.wri.org/blog/2017/07/apparel-industrys-environmental-impact-6-graphics
2 Rep. A New Textiles Economy: Redesigning Fashion’s Future. Ellen MacArthur Foundation, Circular Fibres Initiative, 2017. https://ellenmacarthurfoundation.org/a-new-textiles-economy
3 A full third-party reviewed and validated life cycle assessment is available by request at www.dow.com/ecofast.

 

Source:

Dow / G&S Business Communications

From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability (c) DUARTE
Duarte - SS22 collection
13.10.2021

Duarte - SS22 collection

  • From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

  • From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

The inspiration behind the collection is the superhero Tadao - Ana Duarte’s dog, an English Cocker Spaniel - which is the World Keeper fighting against the environmental issues mankind has generated. Like a protector of sustainability, it battles modern monsters as Smog Man, Fire Man, Deforestation Man and Wave man, who respectively represent the issues of air pollution, climate change, forest destruction and water overconsumption. A very simple, direct and engaging way of talking about hot topics and simple, direct solutions.

The collection is made of 20 outfits, mainly unisex apart from some of them typically feminine as the crop tops. Hints of bright red and mustard yellow are alternated with denim, grey and pale azure tones, blending in with the colorful prints. Accents of black - used in inserts or as piping - seem to emphasize the outline of the garments. The different textures of the materials create a sense of movement, further enhanced by the unique patterns. All the garments’ prints are exclusively designed by the designer, following each collection inspiration: this time, they recall urban landscapes and the appeal of big metropolis, with Tadao as protagonist in prints, patches and ankle socks.

Among the most representative Duarte outfits we find:

  • A matching sweater with trousers made of Newlife™, a yarn 100% made In Italy coming only from post- consumer, traceable plastic bottles.
  • A unisex oversized bomber is crafted from Newlife™, lined with precious 100% Bemberg™ by Asahi Kasei fabric by Gianni Crespi Foderami and matched with printed neoprene hoodie and shorts.
  • Long-panelled unisex coat and trousers made with ReLAST® denim by Candiani, a responsible textile featuring a premium recycled stretch yarn, ROICA™ by Asahi Kasei. The coat is lined with a fabric by Gianni Crespi Foderami in 100% Bemberg™ by Asahi Kasei, a new generation material made from the smart-tech transformation of cotton linter.
  • The same sustainable stretch yarn is implied in the responsible tulle by Iluna Group, and featured in a shorts and top women’s ensemble, paired with a neoprene printed bomber. The tulle is skillfully matched with 100% Tencel™ back in the loop fabric by Maeba International underneath it.

Ana Duarte is part of a new generation of designers with a new approach to sourcing and production: her research goes into different kind of business models to fit her responsible innovation and style needs at the same time. That’s why in her collection we can find amazing and unique combination of organic, recycled, Back in The Loop, innovative materials that are the right choice for the look&touch and the performance she’s looking for. The result is cool yet respecting people and the environment in full traceability thanks to certified and sometimes even circular solutions. Working with components from various sources and business models requires a certain expertise and a particular sensibility we find in Ana Duarte’s design solutions and in her responsible interpretation of streetwear.

(c) Berto
Japan Calling
23.09.2021

“The Empathy Collection” by BERTO

For the Fall-Winter 2022/2023 BERTO divided their PREMIUM DENIM FABRICS collection into 5 themes.

The first one is ICONIC, where clients can find the “mainstream” proposal, the authentic denim NO SEASON, timeless fabrics with high versatility. From the 100% cotton with salt and pepper look, to the comfort denim really slubby, to the light shirting fabric. Into this theme there are also the Berto NOS, always available for all clients’ needs.

The second theme is BLACK BLOOD. Into this theme clients find Double Black fabrics that have two souls: one made by overdyed sulfur denims, for a washed and aggressive look, and the other given by a reactive black weft, inspired by elegance and sophistication. In addition, we propose to clients also some overdyed reactive fabrics for an intense black look.

For the Fall-Winter 2022/2023 BERTO divided their PREMIUM DENIM FABRICS collection into 5 themes.

The first one is ICONIC, where clients can find the “mainstream” proposal, the authentic denim NO SEASON, timeless fabrics with high versatility. From the 100% cotton with salt and pepper look, to the comfort denim really slubby, to the light shirting fabric. Into this theme there are also the Berto NOS, always available for all clients’ needs.

The second theme is BLACK BLOOD. Into this theme clients find Double Black fabrics that have two souls: one made by overdyed sulfur denims, for a washed and aggressive look, and the other given by a reactive black weft, inspired by elegance and sophistication. In addition, we propose to clients also some overdyed reactive fabrics for an intense black look.

The third theme is EVERYDAY PLUSH. With “everyday plush” we want to imagine the desire to dress as if surrounded by a warm hug. In fact, this capsule includes Cashmere denim that ensure warm and soft feeling to the wearer; and “soapy-denim”, a fabric made with cotton and viscose that gives a soft and fluid hand. Moreover, cotton mixed with nylon gives the fabric a technical hand and an elegant image while maintaining stretch performance, lightness and softness.

The fourth theme is JAPAN CALLING. The rough touch-feel and the authentic aesthetic as the true Japanese denim are the main features of the fabrics belonging to this theme. The clients here can find high weight 100% cotton denim fabrics with authentic image and structured weave. To complete the capsule a special blend is available: fabrics with a Tencel slubby weft that gives soft and fluid touch together with a rough image.

Last but not least, the fifth theme: MOTHER NATURE. The container of all the most sustainable Berto fabrics, from Organic cotton fabrics GOTS certified, to Recycled cotton fabrics GRS certified, made regenerating their own production waste.

Linked with this last theme the company will present during BLUEZONE by MUNICH FABRIC START a special capsule collection of garments made with our PIANETA FABRIC, GRS certified and made with recycled cotton coming from their own waste of production. The same waste has been used by CADICA GROUP, an Italian premium trims maker, to do the SPECIAL LABELS and HANGTAGS of this capsule.

More information:
Berto Denim
Source:

EFFE-BI SRL PR & COMMUNICATION for BERTO

Duarte will release its SS22 collection at WHITE Milano (c) C.L.A.S.S.
16.09.2021

Duarte will release its SS22 collection at WHITE Milano

After being rewarded with the 2021 C.L.A.S.S. Icon Award, Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed in collaboration with C.L.A.S.S. ecohub. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

The inspiration behind this collection is the superhero Tadao – Ana Duarte’s dog – which is the World Keeper fighting against the environmental issues mankind has generated.

After being rewarded with the 2021 C.L.A.S.S. Icon Award, Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed in collaboration with C.L.A.S.S. ecohub. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

The inspiration behind this collection is the superhero Tadao – Ana Duarte’s dog – which is the World Keeper fighting against the environmental issues mankind has generated.

With the support of WHITE and its WSM (WHITE Sustainable Milano), Duarte’s creations will be featured online on the digital space of WSM-WHITE website, as well as being shown in a dedicated physical booth on September during Milan Fashion Week. The collection will also be presented on its new brand page on Renoon, an online platform devoted to Responsible Shopping. In addition, Duarte will be supported by IDEE Brand Platform in the development of commercial activities for the SS22 collection.

(c) AYCANE
15.09.2021

AYCANE: Neue Marke für den Eishockeysport und innovative Sportbekleidung

Die neue Textilschmiede AYCANE aus der Schweiz hat sich auf funktionale Unterwäsche für Hockeyspielerin und Hockeyspieler fokussiert. Die Kollektion besteht aus Hockey-Baselayern und -Socken für Männer, Frauen und Kinder, einer Trainingskollektion für Männer, einer T-Shirt-Linie für Kinder, Recharge-Produkten für Männer sowie Accessoires. Im Frühjahr 2022 soll die Trainingskollektion für Frauen folgen.

AYCANE optimiert die Steuerung der Körpertemperatur sowie die Atmungsaktivität durch High-Tech-Stoffe, die exklusiv in Italien entwickelt wurden. Sie leiten Feuchtigkeit vom Körper weg, bieten dabei maximale Bewegungsfreiheit und beschleunigen die Regeneration. Schutz und Komfort gewährt ein schnittresistenter Stoff, der angenehm auf der Haut und zugleich sehr elastisch ist.

Die neue Textilschmiede AYCANE aus der Schweiz hat sich auf funktionale Unterwäsche für Hockeyspielerin und Hockeyspieler fokussiert. Die Kollektion besteht aus Hockey-Baselayern und -Socken für Männer, Frauen und Kinder, einer Trainingskollektion für Männer, einer T-Shirt-Linie für Kinder, Recharge-Produkten für Männer sowie Accessoires. Im Frühjahr 2022 soll die Trainingskollektion für Frauen folgen.

AYCANE optimiert die Steuerung der Körpertemperatur sowie die Atmungsaktivität durch High-Tech-Stoffe, die exklusiv in Italien entwickelt wurden. Sie leiten Feuchtigkeit vom Körper weg, bieten dabei maximale Bewegungsfreiheit und beschleunigen die Regeneration. Schutz und Komfort gewährt ein schnittresistenter Stoff, der angenehm auf der Haut und zugleich sehr elastisch ist.

More information:
Sportbekleidung AYCANE
Source:

crystal communications

(c) lululemon
18.08.2021

Genomatica partners with lululemon bring bio-nylon to apparel

  • Renewably Sourced Materials to Help Replace Petrochemicals in Apparel for a Healthier Planet

lululemon athletica inc. (NASDAQ:LULU) announced a multi-year collaboration with sustainable materials leader Genomatica to bring renewably-sourced, bio-based materials into lululemon’s products. This represents lululemon’s first-ever equity investment in a sustainable materials company and Genomatica’s largest partnership within the retail industry. Together, the two companies will create a lower-impact, plant-based nylon to replace conventional nylon, which is the largest volume of synthetic material currently used to make lululemon products.

Genomatica uses biotechnology and fermentation to convert plant-based ingredients into widely used chemical building blocks, like those used to make nylon. These building blocks are converted to pellets and yarns, and the companies will be working closely with lululemon’s fabric supply chain to incorporate this material into future products. Through this collaboration, the companies seek to create positive change within the $22B global nylon market by building more sustainable supply chains.  

  • Renewably Sourced Materials to Help Replace Petrochemicals in Apparel for a Healthier Planet

lululemon athletica inc. (NASDAQ:LULU) announced a multi-year collaboration with sustainable materials leader Genomatica to bring renewably-sourced, bio-based materials into lululemon’s products. This represents lululemon’s first-ever equity investment in a sustainable materials company and Genomatica’s largest partnership within the retail industry. Together, the two companies will create a lower-impact, plant-based nylon to replace conventional nylon, which is the largest volume of synthetic material currently used to make lululemon products.

Genomatica uses biotechnology and fermentation to convert plant-based ingredients into widely used chemical building blocks, like those used to make nylon. These building blocks are converted to pellets and yarns, and the companies will be working closely with lululemon’s fabric supply chain to incorporate this material into future products. Through this collaboration, the companies seek to create positive change within the $22B global nylon market by building more sustainable supply chains.  

More information:
lululemon Genomatica bio-based nylon
Source:

Method Communications

21.07.2021

Kornit Digital Partners with design platform Canva

Kornit Digital announced a new partnership with online visual communications and design platform Canva.

As part of the partnership, KornitX, an operating system for on-demand sustainable fashion, will become one of Canva’s first certified integration partners, empowering Canva to help leading Print Service Providers (PSPs), brands, and organizations easily add the Canva design tool to their e-commerce websites, making it easier to create personalized products from design, to order, to product fulfillment, in minutes. KornitX will also manage and route all orders through Kornit’s extensive global fulfillment network. Canva’s online visual communications platform currently serves more than 55 million private and enterprise users globally.

Kornit Digital announced a new partnership with online visual communications and design platform Canva.

As part of the partnership, KornitX, an operating system for on-demand sustainable fashion, will become one of Canva’s first certified integration partners, empowering Canva to help leading Print Service Providers (PSPs), brands, and organizations easily add the Canva design tool to their e-commerce websites, making it easier to create personalized products from design, to order, to product fulfillment, in minutes. KornitX will also manage and route all orders through Kornit’s extensive global fulfillment network. Canva’s online visual communications platform currently serves more than 55 million private and enterprise users globally.

Source:

Kornit Digital / pr4u

Bulletproof, designer: Lia Fattal, photo: Omri Rosengart
16.07.2021

Design Museum Holon’s Largest Fashion Exhibition to Date: “The Ball”

Exploring the relationship between fashion, dreams and escapism
Curated by Ya'ara Keydar
July 13th, 2021 – December 11th, 2021

The Design Museum Holon unveils its newest and most ambitious fashion exhibition “The Ball” spanning the entire museum. Taking an innovative approach from Design Museum Holon’s previous fashion exhibitions, “The Ball” is a multi-sensory theatrical experience that combines fashion, sound, music, scenery, and lighting to showcase how dresses from the past resonate in today’s eveningwear design. The exhibition offers a dreamy experience full of fantasy, forging connections between the history of balls, Western fashion, and the current creations of Israel’s leading designers.

“The Ball” looks at past and present-day fashion, exploring the complexities woven into the longing for opulence and escapism. Throughout history, while balls were often reserved for the elite, fairytales provided a gateway into a world of imagination, overcoming social divides and barriers. Through a creative dialogue between the fantastic and the real, the exhibition invites visitors to explore the role of fashion and escapism in everyday life.

Exploring the relationship between fashion, dreams and escapism
Curated by Ya'ara Keydar
July 13th, 2021 – December 11th, 2021

The Design Museum Holon unveils its newest and most ambitious fashion exhibition “The Ball” spanning the entire museum. Taking an innovative approach from Design Museum Holon’s previous fashion exhibitions, “The Ball” is a multi-sensory theatrical experience that combines fashion, sound, music, scenery, and lighting to showcase how dresses from the past resonate in today’s eveningwear design. The exhibition offers a dreamy experience full of fantasy, forging connections between the history of balls, Western fashion, and the current creations of Israel’s leading designers.

“The Ball” looks at past and present-day fashion, exploring the complexities woven into the longing for opulence and escapism. Throughout history, while balls were often reserved for the elite, fairytales provided a gateway into a world of imagination, overcoming social divides and barriers. Through a creative dialogue between the fantastic and the real, the exhibition invites visitors to explore the role of fashion and escapism in everyday life.

The exhibition displays approximately 120 ball gowns representing both historical and contemporary designs, which feature luxurious materials alongside surprisingly recognizable ones. In addition to the gowns, the exhibition showcases approximately 50 accessories created especially for the exhibition by Israel’s leading designers, including a display of glass Cinderella slippers printed in 3D, and a collection of hats inspired by desserts.

Participating designers:
Shadi Abed, Chen Adar, Shlomi Anteby, Rivi Avivi, Shahar Avnet, Idit Barak, Victor Vivi Bellaish, Berta, BOOBA MACHO by Karin Vasiluk, Hila Cohen, Luci David, Tatiana Davidov (Studio Tiamanta), Gadi Elimelech, Lia Fattal, Aviram Fima, Aharon Genish, Nimrod Gilo, Lee Grebenau, Brurya, Haritan, Nofar Hatuka, Lihi Hod, Iota Studio, Adi Karni, Ohad Krief, Galia Lahav, Ronen Levin, Rotem Levitan - Retema, Noam Levy, Alon Livne, Shady Francis Majlaton, Chana Marelus, Tal Medina, Moni Mednik, Yaron Minkowsky, Evyatar Myor, Maya Naé, Eliran Nargassi, Nataf Hirshberg and Yanky Golian, Dylan Parienty, Yaniv Persy, Ruth Philosoph, Assaf Reeb, , Katya Romantsov, Eden Saadon, Alon Shabo, Shai Shalom, Orwa Shareef, Sharon Tal, Maskit ,Rotem Shaul, Gal Shenfeld, Nadir Shoshany, Liora Taragan, Ariel Toledano, Michal Yersanesh Mangisto, Maor Zabar, Mira Zwillinger Studio

Visit DMH

More information:
Design Design Museum Holon
Source:

NEGRI FIRMAN PR & COMMUNICATION for DMH