From the Sector

INDA, the Association of the Nonwoven Fabrics Industry, connected absorbent hygiene and personal care professionals throughout the supply chain at the ninth edition of Hygienix™, the event for absorbent hygiene & personal care markets, held in New Orleans, Louisiana, Nov. 13-16.

Senior-level leaders enjoyed presentations in these key topics affecting the future of absorbent hygiene:

• AHP Trends, Innovation & Market Statistics
• Redefining Absorbent Hygiene: Navigating Consumer Voice, Sustainable Innovations and the Circular Economy
• The Proof Is in the Pudding – Demonstrating What’s Possible in AHP
• Sustainability Inside & Out – Inputs & Packaging
• Words Matter! Shaping Consumer and Industry Thoughts
• Neither Fish nor Fowl: Designing Hybrid AHP Products
• There Be Dragons: Tales of Innovation

The winner of the Hygienix Innovation Award™ was the Sequel Spiral™ Tampon by Sequel. The Sequel Spiral™ Tampon features a proprietary spiral design that is engineered to be more fluid mechanically efficient, meaning it is designed to absorb more evenly and not leak before it’s full. In August 2023, the Sequel Spiral™ Tampon received clearance from the United States Food and Drug Administration (FDA) as a medical device and the company will now begin a series of consumer trials, with broad availability expected in Q1 of 2024.

New this year to Hygienix was Lightning Talks and pre-conference webinars. Lightning Talks are short presentations covering new trends, products and ideas in absorbent hygiene. The pre-conference webinar topics featured the new Quality Audit Program from INDA and EDANA, an in-depth look at the period care product category, and North American trends and insights in baby diapers.

Back was a hands-on workshop providing attendees with information on the various absorption systems used in disposable hygiene products. This workshop focused on the components and interaction of the absorption system in common commercial hygiene products. The workshop was led by Jim Robinson, Principal, Absorbent Hygiene Insights, LLC.

Jim Robinson received the honor of being named the 2023 INDA Lifetime Technical Achievement Award winner for his decades of technical advancements that have grown the nonwovens industry. Robinson has 33 years in the absorbent hygiene industry, including 28 years as a Technical Service Manager at BASF. Robinson has extensive knowledge of SAP applications, absorbent core formation, and hygiene article design, performance and testing.

Hygienix 2024 will be held Nov. 18-21, in Nashville, Tennessee.

INDA, the Association of the Nonwoven Fabrics Industry, announced the conference program for Hygienix™ 2023, November 13-16 to be held at The Roosevelt New Orleans Hotel, New Orleans, LA.

The program details can be found on the Hygienix website.

The keynote speaker is Courtney Scharf, Chief Client Officer, Trend Hunter. Trend Hunter leverages big data, human researchers, and AI to identify consumer insights, and deep dive opportunities for the world’s most innovative companies, such as Unilever, Colgate-Palmolive, Georgia-Pacific, Kroger, Johnson & Johnson, Reckitt Benckiser, Samsung, and Bacardi. Trend Hunter utilizes Artificial Intelligence and research to identify and curate top insights and trends to advise brands and businesses in their pursuit of innovation.

The Hygienix program will feature thought leaders in consumer-centric innovations, the circular economy, raw material advancements in sustainability, opportunities for advanced recycling in absorbent hygiene, optimizing the packaging footprint, new approaches for odor control, and market trends and drivers.

Experts presenting at Hygienix include:

• Aquapak Polymers Ltd. – “Creating Sustainable Nonwovens for Hygiene Applications with Thermally Processable Polyvinyl Alcohol; A Water Soluble, Environmentally Friendly and High-Performance Polymer”
• Asahi Kasei Advance Corporation – “Continuous-Filament Cellulose Nonwovens”
• Confitex Technology – “Reusables Production: It’s Not All Green”
• Egal Pads, Inc. – “Closing the Circularity Gap One Used Pad at a Time”
• Essity – “Diaper Collection & Recycling in Australia”
• ExxonMobil Chemical Company – “Innovate New Levels of Strong Comfort with Hygiene Solutions”
• Henkel Corporation – “Reducing the Packaging Waste from Personal Hygiene Products”
• INNOVATEGRN – “Accelerating Innovation / Embracing a Consumer-Centric Approach”
• Kuraray Europe GmbH – “Safe and Eco-friendly Elastics for Absorbent Hygiene Products”
• Nexus Circular – “Increasing Plastics Circularity for the Hygiene Segment Through Advanced Recycling”
• W. Pelz GmbH –“Disposable Pads Meet Reusable Underwear”
• Price Hanna Consultants – “Squaring the Circle: Why Demonstration Projects = Good Sustainability Strategy” and “Wellness and Natural Materials”
• Rem Brands, Inc. – “Effective Reduction of Material Odors, In-use Odors, and Post-use Odors”
• Sequel – “Spiraling into Business: How a Dramatic Innovation to the Tampon Met the World’s Largest Manufacturer of Feminine Hygiene”
• Sparkle Innovations Inc. – Sustainability and Circularity in the Absorbent Hygiene Products Industry”

The Hygienix program will offer a hands-on workshop as well as two pre-conference webinars. Jim Robinson, Principal, Absorbent Hygiene Insights, LLC, will lead the in-person workshop on AHP Absorbent Hygiene Systems, Monday afternoon, November 13th. This workshop evaluates SAP absorption for different SAPs and participants have the opportunity to deconstruct and examine several hygiene products including infant, adult, and period care products to increase the understanding of these systems.

The theme for the 13th edition of RISE® (Research, Innovation & Science for Engineered Fabrics) is “A New Era in Manufacturing for Sustainability.” Technology scouts, product managers, senior scientists, development engineers, and business developers will convene September 26-27 at North Carolina State University and The Nonwovens Institute in Raleigh, NC to discover the latest nonwoven innovations.

The RISE conference program features industry leaders from these companies: American Truetzschler, Berry Global, Dilo Incorporated, Evonik Corporation, Indorama Ventures USA, MANN+HUMMEL, the National Renewable Energy Laboratory, NatureWorks, The Nonwovens Institute, Owens Corning, PCI Wood Mackenzie, PolyQuest, Reifenhäuser REICOFIL GmbH, and Simplifyber. These industry experts will discuss the future of nonwoven manufacturing, advances in filter media, rPolymer developments, and sustainable applications.

Innovations that advance the nonwovens industry will be recognized with the 2023 RISE® Innovation Award. Three finalists will present their innovative products or technologies to RISE participants, Tuesday, September 26th. The 2022 award winner was DiaperRecycle, cat litter made from recycled diapers.

RISE participants have the option of touring The Nonwovens Institute’s $65 million-plus, 60,000 square-foot facilities featuring state-of-the-art equipment, pilot lines, and analytical laboratories, as well as attending an evening reception at the Lonnie Pool Golf Course Clubhouse. During the evening reception, graduate students and faculty from North Carolina State University will feature their research and technical advances with poster presentations. The tour and reception will take place Tuesday, September 26th and the tour is limited to 40 attendees.

• DiaperRecycle Wins RISE® Innovation Award for Technology that Transforms Used Diapers into Cat Litter

Product development and innovators in nonwovens & engineered materials gained expert insights on material science innovation and sustainability at the 12^th edition of RISE® — Research, Innovation & Science for Engineered Fabrics conference, organized by INDA, the Association of the Nonwoven Fabrics Industry, and The Nonwovens Institute, North Carolina State University, Sept. 27-28 at North Carolina State University in Raleigh, NC.

More than 20 industry, academic, and government experts from across the globe presented technical developments in sessions focused on circularity and sustainable inputs from such sources as Polylactic Acid Polymers (PLA), natural fibers, biofibers, and waste products.

Highlights included presentations on Achieving Supply Chain Circularity, by Kat Knauer, Ph.D., Program Manager – V Research, National Renewable Energy Laboratory, NREL; The Global Plastic Crisis: Winners/Losers in the Marketplace, by Bryan Haynes, Ph.D., Senior Technical Director, Global Nonwovens, Kimberly-Clark Corporation; Sustainable Fibers – Development and the Future by Jason Locklin, Ph.D. Director, University of Georgia – New Materials Institute; PLA & PLA Blends: Practical Aspects of Extrusion by Behnam Pourdeyhimi, Ph.D., William A. Klopman Distinguished Professor, and Executive Director, The Nonwovens Institute, North Carolina State University; and Mitigation of Quat Incompatibility with Cotton and other Cellulosic-based Substrates, by Doug Hinchliffe, Ph.D., Research Molecular Biologist, USDA-ARS.

RISE® Innovation Award Winner
DiaperRecycle was awarded the RISE® Innovation Award for its innovative technology to recycle used diapers into absorbent and flushable cat litter. The annual award recognizes innovation in areas within and on the periphery of the nonwovens industry that use advanced science and engineering principles to develop unique or intricate solutions to problems and advance  nonwovens usage.

By diverting used diapers from households and institutions, and separating the plastic and fiber, DiaperRecycle strives to decrease the climate-changing emissions of diapers from landfills.  “I am thrilled and grateful to win this award — as it proves we are on the right track,” said Cynthia Wallis Barnicoat, CEO of DiaperRecycle.

Other award finalists included Binder BioHook® by Gottlieb Binder GmbH & Co. KG and Sero® hemp fibers from Bast Fibre Technologies, Inc. (BFT).

The 13^th edition of RISE® — Research, Innovation & Science for Engineered Fabrics conference will be held Sept. 12-13, 2023 at North Carolina State University in Raleigh, NC.

• INDA Announces Full Program and Opens Registration for Premier Event in New Orleans

With reusable and recyclable products and new inputs offering growth opportunities in absorbent hygiene and personal care products, Hygienix™ will provide an insightful view into the market’s future this November in New Orleans.

Industry participants from around the world and throughout the supply chain will convene and connect for the eighth edition of the premier event for the fast-growing segment on November 14-17, at The Roosevelt New Orleans Hotel.

The in-person conference will highlight the segment’s continued growth and new opportunities with presentations by more than 20 industry experts on sustainable inputs, natural fibers, product transparency, reusable menstrual products, recyclable diapers and more as well as the latest market forecasts and insights into consumer buying trends.

Hygienix also will offer two specialized workshops, and a myriad of business connection opportunities including a welcome reception on Nov. 14 and a first-time attendee mentorship program.
Participants will discover innovative products in absorbent hygiene and personal care at tabletop exhibits with evening receptions on Nov. 15-16, providing opportunities for 60 companies to showcase their unique offerings.

Three finalists will each present their innovative and technically sophisticated disposable absorbent hygiene products as they vie for the prestigious Hygienix Innovation Award™. Nominations are open until August 29. Demonstrating the interest in sustainability, last year’s award recipient was Kudos Diaper Subscription featuring its 100% cotton disposable diaper.

Hygienix Highlights
Absorbent hygiene – the single largest nonwoven end‐use category (by square meters) – is expected to continue its strong growth over the next four years, creating market opportunities in this thriving area driven by growing consumer interest for environmentally-friendly options in material inputs and end-of-life options.

Participants will hear the latest data and forecasts from analysts during presentations by Robert Fry, Jr., Ph.D., Principal of Robert Fry Economics LLC on the Global Economy – What we Can Expect in 2023; Pricie Hanna, Managing Partner, and Colin Hanna, Director of Market Research, Price Hanna Consultants on Disposables versus Reusables; and Simon Preisler, Vice President of Logistics, Central National Gottesman delivering a Logistic Market Update.

A panel of entrepreneurs will discuss the challenges, biases and taboos to bringing innovations into the marketplace. Experts sharing their insights will be Mia Abbruzzese and Alexandra Fennell, co-founders of Grace; Amrita Saigal, founder and CEO, Kudos; and Cindy Santa Cruz, President of ParaPatch.

A session on Next-Generation Menstrual Products and their Users will feature Liying Qian, Research Analyst, Euromonitor International providing market data on disposable and reusable period products; Frantisek Riha-Scott, Founder, Confitex discussing reusable products; and Greta Meyer, Co-Founder and CEO, Sequel on Reengineering the Tampon.
Also focusing on period products will be a presentation by Danielle Keiser, Managing Director, Impact, Madami on Changing the Conversation with Consumersmoderated by Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC.

Other intriguing not-to-be-missed presentations centered on sustainability trends include:

• Assessing Sustainable Fiber Options in the Context of Disposable Hygienic Products – Richard Knowlson, Principal, RPK Consulting LLC
• Five Generations of Hygiene + Sustainability – Matt Schiering, Professor of Marketing, Dominican University
• Recycling Approaches for Disposable Diaper Waste – Jeannine Cardin, Quality and R&D, RecycPHP Inc.

Hygienix will provide additional focused learning opportunities with two essential short courses (with separation registration fees) on Nov. 14 focused on Absorption Systems for Absorbent Hygiene Products, from 1 to 3:30 p.m. and Global Diaper Trends from 3:45 to 6 p.m.

With enthusiastic participant registration and continued strong growth projected in absorbent hygiene & personal care markets, excitement is building for the seventh edition of Hygienix as it returns as an in-person event just weeks away, Nov. 15-18, in Scottsdale, Arizona.

INDA reports that more than 300 participants have signed up to attend the conference with participation expected to approach pre-pandemic levels in the 500 range.

The Hygienix conference program will focus on compelling topics including New Options for a Responsible End-of-Life; Product and Process Innovation in Absorbent Hygiene Products (AHPs); Haptics: Four Approaches to Assessing Feel, and E-Hygiene Advancements; Absorbent Hygiene Products Market Stats, Trends and Policy Insights; Feminine Care: Challenges to the Status Quo; and New Approaches and Unmet Needs in Baby and Incontinence AHPs.

The conference will also feature two nonwovens workshops, a welcome reception and opportunities for 60 tabletop displays with receptions.

Hygienix Innovation Award Finalists
Among the conference highlights will be the selection of the Hygienix Innovation Award™. The three finalists are all tapping into key trends that are driving growth in this segment – innovation and sustainability – with products that promote health and a healthy environment.

Award finalists making presentations include:

• Expandable Core Wrap from Curt G. Joa, Inc. – Chris Nelson, Business Development Manager, will provide an overview of this new patent-pending expandable core wrap design that allows the core to expand within the containment wrap as the product is insulted, regardless of the blended fluff and Superabsorbent Polymer (SAP) ratio.    
• GlatPure™ Back Sheet from Glatfelter – Vishal Bansal, Ph.D., Vice President, Innovation, will share how this product differs from most back sheets in today’s market that are made from plastic film and nonwovens such as Polyethylene (PE).
• Kudos Diapers from Kudos – According to Kudos Founder & CEO Amrita Saigal, a typical baby spends over 22,000 hours in diapers before potty training, making the material that touches their skin matter. Kudos is the first and only disposable diaper where baby’s bottom touches 100 percent doctor-recommended, carbon-negative, sensitive-skin-friendly cotton all day versus fossil-fuel-derived plastic