From the Sector

Huntsman Textile Effects has released PHOBOTEX® R-ACE, a PFC-free durable water repellent (DWR) that makes it possible for mills and brands to deliver high-performance outdoor and extreme sports apparel and everyday wear while meeting stringent environmental standards and optimizing production flow.

PHOBOTEX® R-ACE delivers excellent water repellence on all types of fibers. In addition to its remarkable performance on synthetic fibers and blends, PHOBOTEX® R-ACE offers compatibility with resin finishing to ensure even application with unmatchable performance on cellulosic fibers. It offers rain and splash protection for garments that are water repellent and windproof, even under toughest conditions. Additionally, it repels everyday stains, such as mud, coffee, ketchup and juice, so that garments stay cleaner for longer. Textiles treated with PHOBOTEX® R-ACE are breathable, retain their soft handle and continue to look good and perform well through repeated laundering and drying.

PHOBOTEX® R-ACE meets current and upcoming industry standards. The new DWR is PFC-free and formaldehyde-free. It meets the bluesign® criteria (imminent approval pending) and will be published on the ZDHC Gateway with Conformance Level 3, and suitable for STANDARD 100 by OEKO-TEX® certified textile products. It also meets new bluesign® restrictions on 2-Butanone oxime in chemical products, which will come into effect in June 2022.

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

Using AVITERA® ROSE SE, brands can stand out with brilliant bluish-red textile products in a broader shade gamut. The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with AVITERA® ROSE SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s HIGH IQ® Lasting Color Eco color-retention program. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric.

AVITERA® ROSE SE is fully compliant with the most stringent industry and brand-specific restricted substance lists. It is bluesign® approved and is suitable for STANDARD 100 by OEKO-TEX® certified textile products.

Launched by Huntsman Textile Effects in 2010, the first-generation AVITERA® SE dyes set the benchmark for sustainability in the textile industry. The second generation expanded the range’s color palette from the palest to the deepest and darkest shades. The third generation further enhances the economic sustainability of the AVITERA® range while delivering unrivalled environmental benefits, outstanding operational performance, and attractive textiles with exceptional overall fastness.