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Archroma: Launch of AVITERA® SE GENERATION NEXT (c) Archroma
02.02.2024

Archroma: Launch of AVITERA® SE GENERATION NEXT

Archroma has made its AVITERA® SE technology accessible to more brands and mills with the launch of AVITERA® SE GENERATION NEXT for more cost-effective sustainable dyeing of cellulosic fibers and blends.

With an improved cost-to-performance ratio for new dark and extra-dark shades, the AVITERA® SE GENERATION NEXT range helps mills produce differentiated end articles that comply with the environmental requirements of leading brands and retailers while increasing yield, improving productivity and reducing processing costs.

With high-speed low-temperature wash-off, high process reliability and great reproducibility, AVITERA® SE Generation Next allows mills to achieve water and energy savings of up to 50% and to slash CO2 emissions and effluent discharge by up to 50% as well. It can also increase mill output by up to 25% or more. The dyes are free from arylamines, including PCA[1], and offer fastness properties, retaining their colors through repeated home laundering and exposure to light, perspiration and chlorine.

Three new dark colors have been added to the AVITERA® SE range:

Archroma has made its AVITERA® SE technology accessible to more brands and mills with the launch of AVITERA® SE GENERATION NEXT for more cost-effective sustainable dyeing of cellulosic fibers and blends.

With an improved cost-to-performance ratio for new dark and extra-dark shades, the AVITERA® SE GENERATION NEXT range helps mills produce differentiated end articles that comply with the environmental requirements of leading brands and retailers while increasing yield, improving productivity and reducing processing costs.

With high-speed low-temperature wash-off, high process reliability and great reproducibility, AVITERA® SE Generation Next allows mills to achieve water and energy savings of up to 50% and to slash CO2 emissions and effluent discharge by up to 50% as well. It can also increase mill output by up to 25% or more. The dyes are free from arylamines, including PCA[1], and offer fastness properties, retaining their colors through repeated home laundering and exposure to light, perspiration and chlorine.

Three new dark colors have been added to the AVITERA® SE range:

  • AVITERA® BLACK PEARL SE: A greenish-cast black dye with high color consistency that can be used to correct metamerism.
  • AVITERA® BLUE HORIZON SE: A deep blue element with good light fastness in medium to deep shades, as well as high oxidative fastness and high resistance to nitrogen oxides (NOx) in the atmosphere.
  • AVITERA® NIGHT STORM SE: A new navy shade with a greenish cast and strong build up. It is recommended for dyeing the deepest navy and combination shades.

[1] Non-detectable on the garment

Test kit for textile microfibre shedding Hohenstein
Test kit for textile microfibre shedding
19.12.2023

New test kit for textile microfibre shedding

In cooperation with testing provider Hohenstein, Under Armour is launching a new fiber-shed test kit. It will help textile companies along the supply chain to develop lower shed materials during product development. The companies carry out the test themselves in-house using the test kit or can commission Hohenstein as a testing service provider.

The kit is a one-off purchase, after which users can buy additional materials from project partner James Heal. By using the new kit, Under Armour can reliably assess the quality and shed rate of the materials from suppliers.

For Hohenstein customers, the test kit is a useful addition to their microplastics tests. It is a quick and relatively inexpensive preliminary test that ensures better early-stage results for the end product.

During the production, wear and laundering of synthetic and natural fabrics, fibre shedding occurs in varying degrees. Hohenstein and Under Armour expect that their test method will help the industry better understand and reduce its contribution to the microfibre problem.

In cooperation with testing provider Hohenstein, Under Armour is launching a new fiber-shed test kit. It will help textile companies along the supply chain to develop lower shed materials during product development. The companies carry out the test themselves in-house using the test kit or can commission Hohenstein as a testing service provider.

The kit is a one-off purchase, after which users can buy additional materials from project partner James Heal. By using the new kit, Under Armour can reliably assess the quality and shed rate of the materials from suppliers.

For Hohenstein customers, the test kit is a useful addition to their microplastics tests. It is a quick and relatively inexpensive preliminary test that ensures better early-stage results for the end product.

During the production, wear and laundering of synthetic and natural fabrics, fibre shedding occurs in varying degrees. Hohenstein and Under Armour expect that their test method will help the industry better understand and reduce its contribution to the microfibre problem.

“Until now, integrating fiber-shed testing into industry research and development activities has required a significant time and cost investment,” said Kyle Blakely, Senior Vice President of Innovation for Under Armour. “At Under Armour, we believe intervening early to mitigate shedding is critical, which is why our test method is designed to specifically address these time and cost barriers.”