From the Sector

On June 26, 2023, the Alexander Zverev Foundation and WorldChanger founder Robert Laner hosted an exclusive charity tennis tournament at the Bio and Wellness Resort Stanglwirt in Tyrol, Austria.

Based on the motto "helping by playing", 24 top-class athletes and celebrities came together to play tennis doubles for a good cause. Participants in this special event included Olympic champion and two-time ATP world champion Alexander Zverev, actress and presenter Palina Rojinski, influencer & entrepreneur Pamela Reif, soccer world referee Dr. Felix Brych, ski legend Maria Höfl-Riesch, actor Herbert Knaup, rapper Kool Savas, ski jumper Gregor Schlierenzauer, actor Hans Sigl, tennis legends Barbara Schett and Charly Steeb, soccer world champion Roman Weidenfeller, influencer Younes Zarou, and many more.

BOGNER took part in this event and equipped the participants with suitable sports and tennis wear. The collected proceeds of more than 100,000 euros will benefit the Alexander Zverev Foundation, which supports children and young people affected by diabetes. The Alexander Zverev Foundation is helping to raise awareness and acceptance of diabetes within the public discourse, as Alexander Zverev himself is affected by the disease. To wrap up this unforgettable experience, the tennis tournament then evolved into an exclusive Red Carpet evening event. The invited guests met for the award ceremony and a closing speech by Alexander Zverev and Robert Laner on the topic of "Diabetes, the right mindset on the way to the world's best and positive change" at the mountain chalet Hüttlingmoos, directly below the Wilder Kaiser. The grand finale of the day in the mountains was then the outdoor party, again in Hüttlingmoos, with live music from the Fast Boys and star DJ Topic.

The grand finale of the anniversary year: 90 years of athluxury sports fashion. 2022 was marked by spectacular celebrations around 90 years of BOGNER. This special year came to an end last weekend with an exclusive event in the top ski resort of Kitzbühel/Austria.

Together with the Kitzbühel tourism region, invited guests, consisting of influencers, loyal customers, and local heroes were able to experience Kitzbühel and the surrounding area up close on Thursday, December 8th and Friday, December 9th. Activities such as Skidoo and horse carriage rides, the Advent market, haute cuisine and a visit to probably the oldest ski hut in the world Sonnbühel brought the guests closer to the exclusive tourist region – all under the motto „Frozen Riviera“, BOGNER‘s unique anniversary capsule collection.

After the exciting day‘s activities, an exclusive event in the newly renovated BOGNER store in Kitzbühel marked the end on Friday afternoon. Matching the first snowfall of the season, the latest BOGNER styles were discovered in a cozy atmosphere with special drink creations.

Sustainable fashion brands YesAnd & Kornit Digital are teaming up with the global platform fostering innovation in the fashion industry, Fashinnovation. This month, the three like-minded companies will be unveiling a direct-to-garment printing collaboration.
 
YesAnd & Kornit Digital are (e)co-creating digital, on-demand printed certified organic blank merchandise, with graphic designs by artists, celebrities, influencers, musicians, fashion VIPs, NGO’s and more. Sharing core values of fashion & innovation & non-toxic, zero-waste production, and the fusion of technology to accelerate impact, this launch represents a cutting-edge and sustainable solution that’s accessible, traceable, customizable, and scalable. By joining forces, this collaboration will educate, engage, and activate both consumers and industry alike.
 
"We at Fashinnovation have a strong belief that the fashion industry must walk side-by-side with innovation, in order to ensure a sustainable future. We are thrilled for this collaboration with YesAnd and Kornit, as we hope to set an example when it comes to the power of unity. In our minds, it's not about a person's wins, but rather it's about our collective progress," said Jordana & Marcelo Guimaraes, Founders of Fashinnovation.
 
Debuting the first of their brand collaborations with farm-to-print organic merchandise, this collaboration will together minimize waste, water, chemical use, and energy, while celebrating climate action, manufacturing efficiencies, and sustainable innovation—representing a true and timely fashion statement. The brands will be debuting their select blank styles of digitally-printed designs from the initial capsule collection—including the YesAnd Frida Hoodie, Gloria Hoodie Tee, Dominique Tee, and the Samata Dress, with a graphic option aligning the missions of YesAnd, Fashinnovation and Kornit Digital, “Don’t Wear Clothes, Wear Change.”

Wolford is recognized for high quality Skin wear and is a favorite among fashion influencers. Wolford realizes that when it comes to luxury, consumers expect brands to be responsible. In response, Wolford understands sustainable luxury is a new brand ingredient and are dedicated to expanding their collections each season and infusing responsible materials.

This July at Interfiliere, gain a sneak peek into the launch of Wolford’s Aurora collection of leggings and pullovers that are Cradle to Cradle gold certified, first one in the world! The new styles created use premium stretch yarn belonging to the ROICA™ Eco-Smart family, the world’s first yarn awarded Cradle2Cradle Material Health Gold Level Certificate and Hohenstein Environment compatibility certification, which provides evidence of compliance and offers confidence as a responsible choice. In addition to premium stretch yarn from ROICA™ Eco-Smart family, the Aurora pieces are made using two other responsible fibers, Lenzing Modal® a cellulosic fiber derived from sustainable forestry, and infinito® by Lauffenmühle, a specially modified oil based biodegradable polymer.’

Instead of using new materials, Wolford’s new collection is developed to return the ingredients back to the cycle, they simply borrow them for the lifetime of the product, which supports responsible product ingredient sourcing. At the end of the Aurora collection product lifecycle, Wolford will return them to an industrial composting station to naturally breakdown without releasing harmful environmental substances. Wolford is committed to becoming part of the solution and activating change as they continue to explore responsible material innovations.

Be sure to attend Première Vision NY Smart Talk on July 17th, 2018 at 2:00p to meet to Wolford’s own Andreas Roehrich, Director, Product Develoment & Innovation to discuss technology and Wolford’s quest to become a responsible luxury brand.