From the Sector

• Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
• Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

Its heritage and approach define a valuable and renowned legacy that is now taking stage at Denim PV on December 3rd and 4th. For the occasion, Elleti Group joined forces and knowledge with MYR, start-up program conceived to digitalize the creative process and connect users, suppliers and final consumers through a digital platform. Both companies will be in the Garments and Finishings area - booth C3,  howcasing an exclusive project to highlight their creativity and competences.

Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti Group worked to recreate their look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment.

The result turned out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

Opened on June 19th, M.O.D.E. – Museum of Denim Elleti Group – is a precious resource located within the company’s Headquarters in San Bonifacio (Italy). Here are 106 pieces dating between the second half of the XIX century and the 70s, resulting in an invaluable testimony of how denim evolved through the centuries. For the first-ever collaboration of the Museum with a trade show, a selection of 20 historical garments is exploring three research areas. These are meant to focus on:

• The brand identity of jeans through the main evolutions at Lee;
• The influence of WWII on the design, the creation and the wearing of clothing;
• The history of overall.

• Undergarments, pajamas and bed linens tested for months
• Moisture management of fibers reduce sweating and hence itching
• Soft and smooth fibers lead to fewer skin injuries

The Lenzing Group has been providing both financial support and textiles made of its fibers to DEBRA Austria, the patient organization for “butterfly children”. The TENCEL™ branded lyocell and modal fibers which are being used are particularly soft and smooth and therefore very skin-friendly. In turn, they help to improve the quality of life for the “butterfly children”.

In recent months, several patients with the skin disorder Epidermolysis Bullosa (EB) have tested leggings, undergarments, pajamas, leggings, quilts and bed linens made of TENCEL™ fibers and have found them to be comfortable and skin-friendly. The skin of EB patients is fragile like the wings of a butterfly. For this reason, coarse fibers, scratching seams, buttons, zippers and fibers which hardly or do not at all absorb sweat frequently lead to additional blisters and sores and increased itching. In contrast, TENCEL™ fibers feature particularly good moisture management and thus support the nature temperature-regulating properties of the body.

The 2021 Schoeller Summer line makes a light-hearted impression that is inspired by PLAY. PLAY represents dynamic enjoyment and being part of a whole. Schoeller experiments with new innovative ideas and sustainable technologies, bringing lightness to the fabric and displaying huge respect for Mother Nature. The long-lasting, super-comfortable high-tech fabrics play around with the natural look but offer the functionality of synthetic materials, delight with fresh colouring and always stand for responsibly-produced textiles from Switzerland.

NATURAL TRAIL
Natural looks, warm sand, cactus or denim shades and bio-based technologies whet the appetite for an active summer. Totally uncomplicated, versatile and functional all describe the elastic, matt, light schoeller®-dynamic polyester quality in a linen look in shades of gold, green or blue. The comfortable, somewhat more compact schoeller®-dryskin double fabric in iceberg blue or sandy beige is reminiscent of linen but, thanks to its functional fibres on the inner side, surprises with outstanding moisture transport. Both are finished with the sustainable ecorepel® Bio technology, making them waterproof and feel equally comfortable worn during outdoor activities or in the city.

The brand has been invited to present the SS2019 @ Budapest Fashion Week on November 14th, 2018

For the third consecutive year, the Italian brand Zerobarracento was selected to embody the excellence of our country at the Budapest Fashion Week. On November 14th, Zerobarracento will show on runway S/S 2019. The concept of connection to a fashion garment, and the idea of creating pieces to last is fundamental to this brand. 0 means: zero waste, reduced pollution, and reduced emissions. 100 means: 100% quality, Made in Italy, sustainability and transparency of the production. Patterns are developed with zero-waste techniques, that eliminates textile waste at the design stage, adopting a zero-waste design approach reduces textile waste and the demand on natural resources. The pieces are 100% made in Italy, created with premium sustainable and traceable materials.

Camilla Carrara, CEO and designer di Zerobarracento, describes the collection as follows: "garments are created with the GOTS certified Bacx™ by Centro Seta organic silks sourced from C.L.A.S.S. e.commerce and the Newlife™ transformed polyester. Shapes and colours were inspired by a Malaysian trip: simplicity and nature are blended giving life to saturated colours".

As the global textile industry’s most comprehensive sourcing summit for the spring / summer season, Intertextile Shanghai Apparel Fabrics is naturally the ideal place to find the latest developments in product innovation and sustainability. This is especially true in the fair’s Beyond Denim zone, which this edition will feature over 110 exhibitors from China, Japan, Pakistan, Turkey and elsewhere. Adding to a total of some 3,300 exhibitors from around 22 countries and regions, they provide sourcing options for the entire industry, from fabrics for ladieswear, menswear, suiting, shirting, lingerie and swimwear to high-end wool fabrics, original pattern designs, functional & performance fabrics, sustainability products & services, digital printing technologies, garment & fashion accessories and more.

Denim enriched with volcanic ash: the latest innovation from Orta Anadolu
Volcanic ash is not uncommon in beauty products – it is known as Mother Nature’s skin purifier after all, and used as an exfoliator for example – but it is far less common in the textile industry. Orta Anadolu are set to change that with their BIOWARE denim which is enriched with mineralised volcanic ash to create an odour absorbing effect. This technology captures and absorbs odour compounds that would normally pass through the fabric, neutralising bad bacteria while retaining the helpful bacteria that common deodorisers, which contain harsh substances, normally eliminate. This leads to a more environmentally friendly product that is better for the user’s skin.

Orta will also be presenting BIOCHARGE at Intertextile, which, according to the company, is the world’s first denim fabric for muscle wellness. Infused with minerals, Orta state that BIOCHARGE is medically proven to refresh muscles, relieve muscle tension and optimise body balance. They will also present their BOUNCE stretch range, with high elasticity and a ‘street’ style, while CHRONICLE, another in their S/S 19 range, is a blend of heritage and future styles.

US Denim Mills blend tomorrow’s technology with yesterday’s style
Another innovative denim firm exhibiting at Intertextile Shanghai, and another blending old and new, is US Denim Mills. According to the company, their collection at the fair will “harness tomorrow’s textile advances to revitalise the great style visions of the past by adding fashion, comfort, performance and sustainability advantages to authentic denim looks.” This collection includes:

• Selvedge: using the company’s legacy selvedge looms to produce bi-stretch ‘SelvedgeX’ while experimenting with blends of natural yarns and high-tech fibre blends in its ‘HeritEdge+’ range
• Stretch: including ‘Flex 360’ bi-stretch denim with a slight cross-bias freedom, and ‘Modern Stretches’ with a higher stretch range for intense comfort
• SoftWear: advanced finishing treatments for superior soft touch from natural fibre blended yarns and softness-selected weaves
• Sustainable: new additions to the range of recycled and natural ‘GreenEgo’ denims

Kipas Denim step up their sustainability efforts
Well aware of the effect denim production has on the environment, Kipas Denim’s multi-faceted programme to address this is one of the most comprehensive in the denim sector. Their recycled yarn initiative includes recycling waste yarn from the production process, while it also takes waste cotton yarn and blends it with REPREVE® fibres to create an eco-friendly denim fabric. Kipas also uses BCI cotton and organic cotton, and targets each to be 15% and 5% of total consumption, respectively. Furthermore, their Conservablue technology aims to reduce the environmental impact of the dyeing process by eliminating the use of rinsing overflow boxes before and after the indigo dye boxes, as well as ensuring 100% of applied dyestuff remains on the yarn in the rinsing bath.

As well as the overseas offerings, a wide range of domestic denim exhibitors covering all price and quality points will also feature in Beyond Denim. Some of the more notable brands participating include Advance Denim, Black Peony, Guangzhou Foison and Prosperity Textile.

Denim’s ‘next move’ to be debated in INVISTA panel discussion
The market is changing and so must apparel and textile manufacturers. Low prices and discounts are no longer driving sales the way they used to. Today’s consumer wants better quality, appreciates new technology and is evolving their casualwear style. This is the premise behind the INVISTA-sponsored panel discussion which will take place on day 1 of the fair. Titled ‘Denim’s Next Move – New Opportunities to Keep Growing Sales of Jeans and Casualwear at Retail’, participants will learn what consumers really want in jeans and casualwear, the return of chinos and new fabric technologies that are energising casualwear.

The panel will be moderated by Jane Singer, Director and Head of Market Development at Inside Fashion. Panellists will include representatives from Advance Denim, Guangzhou Conshing Clothing Group, Prosperity Textile and Texhong who will share their latest innovations that will help brands and retailers drive sales and profits.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

TINTEX is pleased to present its latest fabric innovations at the above salons with a new range of more than 80 qualities and styles designed for the Sportswear, Athleisure, Fashion and Underwear market sectors. The collection focusses on three jersey fabric concepts: TIMELESS, FASHIONABLE & INNOVATIVE.

TINTEX is a modern industrial company based in the Porto region since 1998, producing market savvy fabrics for global designers and brands. TINTEX makes a truly sustainable range of precision, modern hybrid jersey fabrics that offer a better, Naturally Advanced choices to all its customers.

The new ‘Naturally Advanced’ position means “advancing beautiful, organic and natural materials to the next level combined with unique, hybrid ‘nature-tech’ smarts, with advanced, added value and creativity, thanks to dedicated investments that serve and secure our customer demands both now and in the seasons to come” says CEO Mario Jorge. New innovations, which include the ISPO Best Product Award i (SOFT EQUIPMENT category) in TexTrends for fall winter 19/20, maintain and upgrade the honest but hi-tech sustainable organics that is at the heart of the TINTEX DNA to create better, smarter eco-materials, always with new levels of performance and hi-tech smarts, thanks to its expertise in specialist dyeing and finishing techniques, coatings and applications. These are all researched, designed and made using the latest equipment and processes. This season the new TINTEX collection plays with new colour balance techniques that deploy the benefits of chromotherapy for welbeing alongside skin safe materials and finishings.

The collection uses up to 90% of new smart and sustainable materials and include: Tencel, Modal & Micromodal, Organic Cottons, Supima cottons, Seacell fibres, Natural organic linens and the new, full colour ECOTEC® yarns by Marchi & Fildi, a smarter cotton made from pre-consumer clippings that in manufacture save up to 79% water. This season TINTEX is also introducing the new ECOTEC® yarn Phoenix (50% ECOTEC®, 50% recycled polyester, NM1/50 GRS-certified) for open, light and dry textures. Wellbeing credentials are guaranteed with Tessile e Salute certifications, TINTEX also presents new developments using the ROICA™ Eco Smart family of ecosustainable stretch yarns with certificated credentials. This family of yarns claim the world-first GRS certified ROICA™ premium stretch yarn that comes at least 50% from recycled pre-consumer waste.

The newest introduction for second skin qualities and for products to the athleisure market within TINTEX collection is ROICA™ Feel Good family that promises a new level of performance with ‘feelgood comfort’ and freshness.

For colouration effects, we can use the ROICA™ Colour Perfect family of yarns to create a flawless and responsible finish to dyed performance stretch assortments. Colours to Tranquilize, to Activate the Senses, to Recharge, to Energize.

Key highlights include: changeant effects (yarn and dyeing solutions), thermosensitive (reds/ blues) coatings, UV sensitive coatings and colourful coated patterns, extra fine and semi-transparent jerseys, but also, compact and fluid qualities.

As a combined effort of the CSI color team and DyStar’s technical experts, DyStar and CSI are launching the first 2 issues of the Sustainable Color and Trend magazine with Cadira® color palettes.

This new magazine inspires Designers and Color Managers by offering palettes and color combinations that are Eco-friendly and Inspired by Nature. Not only does the magazine include a wide range of color palettes, but also color validation in CSI’s Relative Color Popularity (RCP) information as well as sustainable dye recipes that have been formulated based on the Cadira resource optimization process.

The Cadira Concept is a module in DyStar’s Resource Efficiency program. It helps to considerably shorten lead times and reduce water, waste and energy consumption. Cadira Concepts have been developed for different substrates and dyeing procedures. This launch focuses on both reactive dyeing of cotton as well as polyester & recycled polyester dyeing.

The reactive-issue – Inspired by Nature – offers color palettes with softer, muted tones, levels of neutrals and earthy shades of green. The recipes are based on DyStar Levafix® and Remazol® combined with Sera® chemicals for an optimized dyeing and wash-off process.

The Polyester issue offers more vibrant color options with saturated colors and brights for active wear and outdoor clothing and accessories. The recipes are based on Dianix® dyes and the dyeing process can be optimized by use of the Optidye® PES program.

“We are conscious about our environment so we wanted to create a magazine with an ecological color and optimized processes so that our customers can pick the right color that will help them reduce their environmental impact in the design process.” Says Ron Pedemonte, VP of Sales and Marketing Americas.

CSI will fcus more on color palettes with ecological dyes and low impact processes when offering color and trend information to customers in the future. More eco-friendly color palettes will be available very soon.

More information about CSI color trends and the Cadira process is available in the DyStar Website and CSI Website. www.dystar.com / www.csicolors.com