From the Sector

Der vierte THE DORF • THE MARKET wird eine besondere Edition, denn sie steht unter dem Motto „A Day in the Park“! Am Samstag, den 27. Juli 2024 findet der vom Düsseldorfer Magazin THE DORF initiierte und kuratierte Markt zum ersten Mal unter freiem Himmel und den schattigen Bäumen des Hofgartens statt. Im Rahmen der Düsseldorfer Fashion Days 2024 erhalten knapp 25 Protagonist:innen der Düsseldorfer Design-, Food- und Kreativszene einen ganzen Tag lang auf der Jägerhofallee ihre Bühne. Neben altbekannten und neuen Teilnehmer:innen wird bei der vierten Edition ein besonderes Augenmerk auf japanische Designer:innen und Labels gelegt.

Als Bewunder:innen der japanischen Kultur in Düsseldorf freuen sich die Gründer:innen Tina Husemann & David Holtkamp über die Einbindung & Teilnahme japanischer Designer:innen wie Hiroyuki Murase mit seinem Label Suzusan, sowie dem deutsch-japanischen Schmucklabel MITTSU., Schmuckdesignerin Beru Inou (Atelier DREI), Keramikkünstler Jimu Kobayashi, Künstler Takumi Ogata, dem Street Casual Brand Amesankoh und Yoshi Nama Gin.

Weitere Teilnehmende sind Atelier Hinter Indien (Schmuck), Marisa Oeker (Illustration/Papeterie), Monolar (Accessories, Conscious Artisan Luxury Store Concept), Orion Qubo (Interior), related by objects (Schmuck), Gourmie Goods (Food-Spezialitäten aus ganz Europa), FLØR (Supplements), Kiyo (Interior), rikiki (Design Concept Store), Studio Rosa (Upcycled Accessories), The Clay Company (Keramik), Two Brothers Vintage (Premium Vintage Clothing), Wax Made Design (Kerzen) und mehr.

The start to the premiere of the CHINA WAVE pavilion at Pitti Uomo 106: the first stop of the "2024 China National Garment Association Overseas Programme" was a complete success for the participating designer labels from China. The Chinese brands impressed the international fashion world with their exclusive and extraordinary collections at the Costruzioni Lorenesi in the Fortezza da Basso in Florence. The famous fashion journalist, Suzy Menkes, was also impressed by the creations.

The styles and current looks from from VALLEYOUTH, KB HONG BY K-BOXING, RAXXY, JDV, FENGGY, BLACKHEAD, KEYONE BY HATTERSHUB, TYPETAIL impressed buyers, fashionistas and media representatives alike with their design expertise, creativity and product quality. The combination of contemporary styles with traditional Chinese elements, as seen in the collections of KB HONG by BY K-BOXING, JDV and VALLEYOUTH, among others, attracted international audience from Italy, Germany, France, Great Britain, Spain, Saudi Arabia, the United Arab Emirates, the USA, Mexico, Canada, Australia and many more.

Among those welcomed to the pavilion was Suzy Menkes, who emphasised the combination of tradition and modernity in collections such as those from KB HONG by BY K-BOXING and VALLEYOUTH in the CHINA WAVE pavilion. VALLEYOUTH's new collection was presented by fashion photographer Acielle from style du monde at Vogue World, while fashion blogger Augusto Ferretti commented on the brands' designs as "artistic sculptures". The appearance of the famous Chinese actor and singer AYUNGA as a testimonial for the new KB HONG by BY K-BOXING collection at Pitti Uomo attracted particular attention.

Further stops of the "2024 China National Garment Association Overseas Programme" are Who's Next in Paris and TheOne Milano in Milan in September.

The next CHINA WAVE presentation at Pitti Uomo is planned for January 2025.

A navy blue nylon dress, providing elegance and comfort to the wearer while simultaneously highlighting the entire Made in Italy production chain: this is the new project RadiciGroup is presenting at Milano Unica, from July 9th to 11th at the Innovation Forum promoted by the TexClubTec section of Sistema Moda Italia.

The dress is the result of a traceability project led by RadiciGroup, involving different players in the textile sector: from the yarn producer to the fabric manufacturer to the final consumer.

A "tracer" has been inserted into the yarn, which is detectable through a scanner and allows to map the entire garment creation process - both physically and digitally - from the origin of the fibre to the item end of life. Through a QR code printed on the label, all the "stages" defining the outfit's journey can be seen, including the production of the fabric made by another company from Bergamo, Sitip. In this way, the final consumers can learn more about the production sites of what they wear, making more conscious purchasing choices.

At the booth of another Italian textile company, Tessitura Vignetta, visitors will be able to touch several types of fabric made with the "traced" nylon produced by RadiciGroup.

This is another example of how important it is to work transparently and collaboratively in the textile supply chain. Through the traceability of textile products, the goal is to fight counterfeiting and enhance products made in Europe, in line with the principles of the Digital Product Passport under development at the European Union.

Freudenberg Performance Materials Apparel launches the complete RCY 99xx series recycled polyester (rPET) shirt interlinings. This product line serves as a sustainable counterpart to Freudenberg's renowned 95xx series, which has been a staple in the industry for over twenty years.

The 95xx series, celebrated for its unique bi-elastic properties, has earned its place as one of Freudenberg Apparel's most sought-after shirt interlining ranges.

Now, taking a leap towards sustainability, Freudenberg Apparel introduces the complete RCY 99xx series. Crafted from rPET, these bi-elastic interlinings are designed to complement an array of contemporary fabrics, including pure cotton, T/C, flannel, oxford, cotton & linen blends, seersucker, jersey, and all types of stretch knits. The RCY 99xx series not only preserves the natural hand-feel, texture, and shape of these fabrics but also infuses a fresh creative dimension into shirt design.

The RCY 99xx series boasts an weight range of 30-150 g/m2, offering versatility for a diverse spectrum of shirt styles, from men’s casual shirts and women's blouses to polo shirts, sports shirts, and denim shirts. This adaptability ensures that designers and manufacturers have the flexibility to meet the evolving demands of the market while upholding sustainability principles.

20 Studierende des Studiengangs Textil- und Bekleidungstechnologie an der Hochschule Albstadt-Sigmaringen haben im zu Ende gehenden Sommersemester eine innovative Workwear-Kollektion für das Jahr 2035 entwickelt. Ideengeber und Kooperationspartner für das Industrieprojekt war die Firma HAIX, die sich derzeit mit einer neu erschienenen Workwear-Kollektion am Markt präsentiert.

Die Studierenden bekamen die Aufgabe, einen Wettbewerbsvergleich zu machen, das Alleinstellungsmerkmal der neuen Kollektion herauszuarbeiten sowie Workwear der Zukunft zu entwerfen und Prototypen anzufertigen. Auch Normen, Patentfragen und eine Kostenkalkulation standen auf der Liste. Betreut wurden die Studierenden bei alledem von Prof. Manuela Bräuning und Prof. Sven Gerhards; vergangene Woche fand die Präsentation der Ergebnisse in Anwesenheit mehrerer Unternehmensvertreter am Campus in Albstadt statt.

Zunächst hatten die Studierenden für ihr Projekt eine umfassende Marktrecherche durchgeführt und die Leitmesse für technische Textilien - Techtextil - in Frankfurt besucht, um innovative Materialen und Zukunftstrends zu entdecken. Darauf aufbauend entwarfen sie eine neue Kollektion, die eine Latzhose, eine 2-in-1-Jacke, eine 2-in-1-Hose, eine Fleece- und eine Regenjacke sowie einen Sonnenhut umfasste. Von mehreren Teilen fertigten sie außerdem Prototypen an. Insgesamt berücksichtigten die Studierenden nicht nur ästhetische, sondern auch eine Vielzahl praktischer Aspekte – von Knieschonern über Handytaschen und Platz für Werkzeug bis zur Mehrfachnutzung: So kann die Latzhose auch als kurze Hose und die Jacke auch als Weste genutzt werden.

After navigating the challenges of 2023, Vietnam's textile and garment exports have been gradually recovering. Additionally, foreign direct investment (FDI) into Vietnam during the first five months of this year reached USD 11 billion, a 2% year-on-year increase, according to the Foreign Investment Agency under the Ministry of Planning and Investment (MPI). To cater to Vietnam’s renewed business opportunities, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will return from 26 – 28 February 2025 at the Saigon Exhibition and Convention Center (SECC).

The fair’s inaugural edition attracted 409 exhibitors and 17,262 visits from 17 and 55 countries and regions respectively. Building on this solid foundation, VIATT 2025 will continue to showcase the latest industry trends, and expand its focus on various pertinent areas. This will include the fair’s new Econogy Hub, a dedicated zone to advance the topic of sustainability in the textile industry, and to relate it closely to the demands of economic and social change. Together with the evolving environmental landscape, the fair will also help industry players adapt to the rapid adoption of new technology in the business world with the debut of the Innovation & Digital Solutions Zone. This zone will allow exhibitors to unveil the latest technology and solutions such as AI design, digital manufacturing, big data analytics, and more.

Concurrently, VIATT 2025 will continue to present a diverse range of exhibitors across the apparel, home textile and technical textile sectors, with positive feedback received from many quarters at the fair’s inaugural edition.

Apparel Fabrics & Fashion
In the first four months of 2024, textile and garment exports grew 6.3% year-on-year to over USD 10 billion. The US remains Vietnam’s top export market, followed by the EU, South Korea, China, and Japan. To meet this demand, Vietnam's textile industry continues to import a significant amount of raw materials. At VIATT 2024, yarns, fibres and fabrics for casualwear, sportswear and uniforms, as well as garment accessories, were in high demand.

Home & Contract Textiles
Vietnam’s home textile market is projected to undergo a steady CAGR of 2.4% from 2024 – 2032, driven by the rising need for modern and stylish home textiles, e-commerce expansion, and favourable government initiatives. At the fair’s previous edition, product groups included bedding, loungewear and bathroom textiles, curtains and curtain fabrics, upholstery and sofa fabrics, and home textile accessories.

At VIATT 2025, exhibitors can additionally present their latest offerings in the Home Textiles Display Zone or at dedicated product presentations, to maximise their visibility to potential buyers.

Technical Textiles & Technologies
Across the textile industry, investors are now focusing on optimising production capacity, streamlining supply chains, and enhancing product quality to maintain competitiveness in both domestic and international markets. With the new Innovation & Digital Solutions Zone to supplement the textile technology category, VIATT 2025 is set to play host to providers of textile and nonwoven machinery, CAD/CAM, CMT, and technology for embroidery, knitting, sewing, printing, and more. Exhibitors can draw more attention to their latest solutions by participating in the fair's new innovation showcase area.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), covering the entire textile industry value chain. The second edition will be held from 26 – 28 February 2025.

TrusTrace, a SaaS company with a platform for product traceability and supply chain compliance in fashion and retail, announced the launch of its upgraded AI-powered Forced Labor Prevention (FLP) Solution, which will help brands proactively map out supply chains, screen it for risk, and efficiently gather evidence for regulatory compliance.

The Forced Labor Prevention solution combines the power of AI to manage large quantities of data from complex supply chains with scalable collection of primary data per purchase order, which is screened and validated for risk, ensuring brands have validated evidence at a product and shipment level.

The solution collects primary data directly from suppliers to ensure detailed and reliable information about facilities, products, and materials. The primary data collected through the TrusTrace solution is specific to the context of the traced products, contrary to solutions leveraging third party data, which can introduce large quantities of irrelevant information from various sources, creating ‘noise’ that can obscure critical insights and quickly become unmanageable. TrusTrace has traced more than two million purchase orders to date and has more than 55,000 suppliers and facilities mapped globally, demonstrating the capacity to automate the collection of primary data at very large scale.

The data is proactively screened for risk against the U.S. Customs and Border Protection (CBP) entity list, and the solution can integrate with any relevant risk screening database.

AI-Powered Chain of Custody Creation and Document Collection drives speed, accuracy and cost savings, making it quick and easy to gain supply chain visibility and stay on top of documentation for compliance. The FLP solution can classify, extract, and translate large volumes of documents in over 100 languages, facilitating the creation of a digital chain of custody, and transforming traditionally time-consuming manual processes, increasing efficiency, and reducing the likelihood of human error.

15 brands worldwide are already using TrusTrace for forced labor prevention, including Vera Bradley, who see proactive supply chain traceability and data management as key in achieving their ESG commitments.

Am 5. November 2024 findet zum 8. Mal der BTE-Kongress „Fashion-Emotion 4.0: Zukunftsorientierte Erfolgskonzepte des Modehandels – lokal und digital“ im Kölner Mediapark statt. Dabei dreht sich alles um die Frage, wie sich Mode und Schuhhandelsunternehmen unter den aktuellen Rahmenbedingungen und im aktuellen Wettbewerbsumfeld erfolgreich behaupten können.
 
Die Praxisvorträge behandeln dabei u.a. digitale Innovationen in der Fashionbranche, Standort- und Nachhaltigkeitsthemen sowie Erfahrungen rund um den Personalbereich. Nach einer Keynote von BTE-KompetenzPartner hachmeister + partner referieren:

• Martin Heinzmann über die Zukunftsstrategie bei Hagemeyer (Minden),
• Holger Wellner (Modehaus Wellner, Hameln) über Maßnahmen zur Erhöhung der Kundenfrequenz und zur Stärkung des Standorts,
• Barbara Koch (Staff Solutions) und Dascha Ustinova über Nachwuchsförderung bei Ramelow (Elmshorn),
• Daniel Samy El Menshawi (SPRS.Studio und Dozent Texoversum LDT) über Retailtainment im Fashionhandel,
• Thimo Schwenzfeier über die Erfahrungen von P&C Düsseldorf mit dem Conscious Store, Berlin
• Carl Tillessen (DMI) über die Zukunft des Fashionhandels,
• Christoph Berger (Ebbers, Warendorf) über seine Erfahrungen mit neuen digitalen Tools.

Das Abschlussreferat über „Wachstumsstrategien in schwierigen Zeiten“ hält der Wachstumsexperte und Transformationsvordenker Professor Dr. Guido Quelle (Mandat Managementberatung/ SRH Hochschule). Moderiert wird der BTE-Kongress von Michael Werner, Chefredakteur der TextilWirtschaft.
 
Der BTE-Kongress wird wieder von einer Fachausstellung begleitet, auf der interessante und innovative Dienstleistungen für die Modebranche präsentiert werden.
 
Programmüberblick
Anmeldung zum Frühbucherpreis.

Das Modeunternehmen Ernsting’s family präsentierte seine kommende Herbst-/Winterkollektion 2024 unter dem Motto „FAMILY MOMENTS“ in Form einer bunten Modenschau mit rund 200 Gäste am Dienstag, 11. Juni 2024 im Hotel Atlantic an der Alster.

Als Gäste begrüßte das Unternehmen die britische Schauspielerin Elizabeth Hurley mit ihrem Sohn Damian und Model & Schauspielerin Brigitte Nielsen. Auf dem roten Teppich zeigten sich zudem weitere prominente Gesichter wie u.a. die Schauspieler*innen Elisabeth Röhm, Jörn Schlönvoigt und Lukas Sauer sowie die Moderatorinnen Frauke Ludowig mit ihrer Tochter Nele, Nina Moghaddam und Vanessa Meisinger. Darüber hinaus waren die Sängerinnen Patricia Kelly und Alina Wichmann, der ehemalige Leichtathlet Mathias Mester, Tänzer*innen Christian Polanc und Isabel Edvardsson, Stylistin Miyabi Kawai, Luxus-Makler Marcel Remus mit seiner Mutter Silke, die Reality-TV-Stars Hanna Sökeland und Evanthia Benetatou sowie die Models Ben Melzer, Marie Amiére und Nadine Mirada auf dem Red Carpet der Ernsting´s family Fashion Show zu Gast.

Die Fashion-Highlights für die ganze Familie wurden von bekannten Modellen, wie Moderatorin Tanja Bülter, Handwerkerin & Model Sandra Hunke, der ehemaligen GNTM-Teilnehmerin und Model Sayana Ranjan und dem Curvy-Model & Influencerin Saskia Grimm auf dem Laufsteg präsentiert. Immer im Fokus: das Thema Familie.

Ernsting’s family Kommunikationschef Marcello Concilio erklärt warum das Thema Familie so wichtig ist: „Wir sind eine Marke, die in jeder Facette Familie feiert, überzeugt davon, dass starke Werte das Gewebe einer starken Gemeinschaft sind. "Wir sind Familie." Dieser Ausdruck geht über das traditionelle Kernfamilienmodell hinaus; er umfasst alle Formen der Familie. In der heutigen Welt ist Familie nicht nur durch Blutsverwandtschaft definiert. Sie umfasst diejenigen, die wir zu den unseren zählen, diejenigen, mit denen wir uns über gemeinsame Werte, Erfahrungen oder Träume verbunden fühlen. Mit unserer Show möchten wir die Schönheit der Familie, die Wärme des Zusammenseins und die kostbaren FAMILY MOMENTS feiern.“

Jeanologia has been honored with the title of 'Best Business Project' in the inaugural edition of the Spanish Fashion Academy Awards, aimed at recognizing and highlighting the key players in the Spanish fashion industry.

At a gala celebrating Spanish talent, Jeanologia emerged as a leading authority in sustainability and technology applied to fashion. The accolade from the Spanish Fashion Academy acknowledges Jeanologia's global vision and leadership, as well as its ability to catalyze positive change in the global fashion industry. Chosen from over 400 contenders and endorsed by the votes of 129 distinguished founding academics, the award reflects the recognition of Jeanologia's influence in the sector.

The award ceremony, held on Thursday, June 13, at Madrid's Teatro Fernán Gómez Centro Cultural de la Villa, attracted prominent figures from the Spanish fashion scene and marked a significant moment in Spanish fashion, paying homage to the legacy of Cristóbal Balenciaga, a pivotal figure who would have turned 129 in 2024.

Enrique Silla, CEO and founder of Jeanologia, accepted the award statuette, a design by Helena Rohner inspired by Balenciaga's iconic headdress.