From the Sector

Haelixa, a provider of physical traceability solutions, announceed the appointment of a new CEO, Patrick Strumpf, and the addition of Stefan Karlen to the Board of Directors. These positions shall mark a significant step in Haelixa’s mission to advance the growth of supply chain transparency solutions and drive positive change in the industry.

Patrick Strumpf joins Haelixa as its new CEO; he has over 20 years of experience building and scaling up businesses. Thanks to his strong entrepreneurial background, he has excelled in various manufacturing, distribution, and retail roles. Strumpf’s proven leadership, commercial acumen and strong customer focus will ensure the company keeps pushing its boundaries and attains even greater heights of success. “I am excited about the Haelixa traceability solution. It sets the highest standards and delivers outstanding advantages to brands and manufacturers who position themselves as innovation leaders, especially regarding compliance and credibility issues.”

Stefan Karlen joins Haelixa’s Board of Directors; he brings over 30 years of experience in the supply chain industry, having served as the Group CEO of Panalpina, one of the world’s leading freight forwarding and logistics companies. With his deep understanding of global supply chains and expertise in building solid teams, Karlen will provide valuable insights to Haelixa’s Board of Directors. His track record of driving innovation is instrumental in shaping the company’s strategic direction. “I am passionate about environmental responsibility and bringing positive change”, said Karlen. He added, “I identify with Haelixa’s values and am excited to leverage my skills to a company that prioritises sustainability and integrity.”

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

A collaboration between Deakin University researchers and Australia’s largest commercial linen supplier Simba Global is tackling a critical global issue, the spread of harmful microplastics through our laundry.

Clothing and textiles are estimated to generate up to 35 per cent of the microplastics found in the world’s oceans, making them one of the biggest contributors. But there is still a lot to be learnt about the characteristics of these microplastics and exactly how and why they are generated.

Researchers at the ARC Research Hub for Future Fibres in Deakin’s Institute for Frontier Materials (IFM) have teamed up with Simba Global, a global textile manufacturing and supply company, to better understand the extent and type of microplastics shed when their products are laundered. Simba Global wants to lead the charge to reduce the environmental impact of textiles.

Lead scientist IFM Associate Professor Maryam Naebe said working with an industry partner on the scale of Simba Global meant the research could have a huge real-world impact.

Simba Global is the major linen supplier to Australia’s hospitals, hotels and mining camps, resulting in 950,000 tonnes of textile products – including bedsheets, bath towels, scrubs and much more – going through the commercial laundering process each year. It also supplies international markets in New Zealand, Singapore and the US.

“As part of our research, we will investigate potential solutions including the pre-treatment of textiles to reduce the shedding of microplastics, or even increasing the size of the plastics that break down so they can be better captured and removed by filtration during the laundering process,” Associate Professor Naebe said.

“Microplastics are now ubiquitous in the environment, they’re in the air we breathe, the food we eat and the earth we walk on. The magnitude of the problem is bigger than previously thought.

“Of serious concern is the mounting evidence that microplastics are having a negative impact on human and animal health. There are not just physical, but chemical and biological impacts.”

Associate Professor Naebe’s team have taken the first steps in the project, analysing wastewater samples from commercial laundries with high-powered electron microscopes in their Geelong laboratory, part of the largest fibres and textiles research facility in Australia.

The team recently presented a new scientific paper at the Association of Universities for Textiles (AUTEX) Conference 2023, which started the important process of formally categorising these types of microplastics, as well as developing standard terminology and testing methods.

“Because our understanding of microplastics is still in its infancy, we needed to start right at the beginning,” Associate Professor Naebe said.

“We need to have a standard definition of what is a microplastic. Up to this point that has been lacking, which makes it difficult to compare and incorporate other studies in this area.

“We are now developing a systematic method for sampling and identifying microplastics in laundry wastewater. It has been tricky to measure the different sizes, but this is important information to have. For example, there are studies that suggest some sizes of microplastics are causing more issues in certain animals.

“The next step will be establishing an essential method to prevent the release of microplastics from textile laundering. This may involve a coating on the surface of the textile or better ways to collect the waste during the washing process.”

Simba Global Executive Chair Hiten Somaia said the company had a strong focus on sustainability, driven by the business’ purpose statement.

“We are proud to partner with Deakin University in what is the first significant research into textile microplastic pollution in Australia. What we are most excited about is sharing the results of this research with all other textile markets in Australia – including clothing – and putting an end to microplastic pollution from textiles.”

On December 7th and 8th, Bangladesh Apparel Exchange (BAE) in partnership with Fashion for Good, facilitated the “Chemical Recycling Technologies: Manufacturing Markets Gateway”, in Bangladesh. Fashion for Good, the Amsterdam based global platform for innovation, along with two disruptive technology start-ups focused on textile-to-textile chemical recycling, Circ and Infinited Fiber Company, were the key stakeholders in this initiative.

The two-day visit leveraged Bangladesh's status as a major garment production hub, exploring the potential of chemical recycling technologies to enhance environmental sustainability. Emphasizing the importance of circularity, the event aimed to spread awareness about current disruptive innovations that could transform the industry's approach to waste and resource management, setting an example for future sustainable practices. It focuses on integrating these technologies within the local manufacturing landscape, securing feedstock partnerships, and developing a value chain for recycled apparel materials.

Denim Asia Limited, Knit Asia Limited, Progress Apparels Limited, Ananta BD, Reverse Resources, and the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) played pivotal roles in this initiative. Knit Asia Ltd, notably acclaimed for their commitment to sustainable practices, along with Denim Asia, associated with the sustainable brand Noize Jeans, showcased their commitment to sustainable manufacturing processes.
Progress Apparels Limited, a ready-made garment producer and part of PDS Limited demonstrated its advanced sustainable production facilities. Reverse Resources and the BGMEA hosted an intimate “Meet and Greet Networking Session”, to boost awareness about the technologies in the industry.

Mr. Mostafiz Uddin, Founder and CEO of Bangladesh Apparel Exchange, emphasized the significance of this event for the wider Bangladeshi textile industry, " Bangladesh has the biggest manufacturing sector in South Asia and this tour marks a critical step towards a circular fashion ecosystem, also how can the fashion industry become more sustainable in Bangladesh. It's not just an event; it's part of a larger movement to incorporate innovative recycling, Sustainable Fashion technologies and establish global partnerships for a sustainable fashion industry."

Featuring interactive sessions, factory visits, and knowledge sharing, this initiative offered a platform for fostering collaborations between manufacturers and technology innovators.

Bangladesh Apparel Exchange and Fashion for Good are optimistic about a future where Bangladesh leads in sustainable and circular apparel manufacturing.

Recently, OETI awarded the OEKO-TEX® STeP certification to two companies in the sector of personal protective equipment (PPE) and workwear: Ötscher - Berufskleidung Götzl GmbH, Austrian producer and wholesaler and longstanding PPE and OEKO-TEX® STANDARD 100 customer, and ALSICO MOROCCO (Cindico), a Moroccan PPE and work wear producer and part of the global Alsico Group, which has already introduced the certification for production facilities in Belgium and Laos.

OEKO-TEX® STeP stands for Sustainable Textile and Leather Production and is a certification system for production facilities in the textile and leather industry. The STeP system analyses critical areas of businesses using six modules: Chemical Management, Environmental Performance, Environmental Management, Social Responsibility, Quality Management, and Health protection and Safety at work.

For ALSICO MOROCCO (Cindico), OEKO-TEX® STeP offers the benefit of "a unified certification system and standardised audits to monitor social and ecological responsibility processes at global production locations," says Managing Director Mary Meylaers.

For the Austrian company Ötscher – Berufskleidung (workwear), Managing Director Thiemo Götzl emphasises the strengths of the certification in transparent communication with customers and stakeholders and a comprehensive overview of all aspects of the supply chain. "The certification also supports compliance with the German Supply Chain Due Diligence Act requirements through transparency and risk mitigation," says Thiemo Götzl.

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

With a ribbon cutting ceremony on October 24, 2023 CHT USA celebrated the $ 25 million expansion at its US headquarters in Cassopolis, Michigan. More than 100 attendees came to the celebrations, among others officials from local, county and state governments, neighbors, and area business leaders, CHT employees, CTO Dr. Bernhard Hettich as representative of CHT’s Global management team, and members of the press.

In his speech, Dr. Bernhard Hettich, CTO of CHT Group, thanked the local authorities for their business-friendly policies and stated that a development towards sustainability in many areas would not be possible without CHT's silicone products: "With CHT's largest single investment outside Europe, CHT is taking a big step and doubling its silicone production capacity. We intend to use this expansion not only to support our customers in the Americas, but also to leverage the capacity for our global growth. In line with the motto "CHT first", further steps in this direction will follow."

For the Cass County site, the approximately 45,000 square feet new facility with 5 reactors and distillation units resulted in an increase in the total area of the company's site to 120,000 square feet. This will then allow sufficient space for additional reactors and downstream processes. The CHT USA site expansion has created approximately 30 highly skilled jobs in the community.

CHT USA’s Regional Sales and Marketing Director NORAM, Matthew Loman hosted the Ribbon Cutting ceremony.

The Global Organic Textile Standard (GOTS), in cooperation with the Hague-based UpRights Foundation, launches the GOTS Due Diligence Handbook for Certified Entities. This landmark publication is a crucial step forward in the promotion of sustainability, human rights and ethical business conduct in the textile sector.

Clear Guidance for GOTS Certified Entities Based on Recognised International Standards
The GOTS Due Diligence Handbook for Certified Entities is based on the recognised international frameworks, including the OECD Due Diligence Guidance for Responsible Supply Chains in the Garment and Footwear Sector (2018) and the UN Guiding Principles on Business and Human Rights (UNGPs). The Handbook offers GOTS Certified Entities clear guidance on integrating due diligence processes into their operations, thereby helping them to comply with domestic due diligence laws such as the German Supply Chain Law, French Vigilance Law, and upcoming EU legislation.

A Comprehensive Blueprint
The GOTS Due Diligence Handbook for Certified Entities was developed as a structured roadmap, leading Certified Entities through the process of establishing and refining their management systems. The emphasis of the Handbook is on a holistic due diligence approach, ensuring that GOTS-certified companies not only identify but also proactively prevent and effectively mitigate potential adverse impacts on human rights and the environment. The Handbook ensures that GOTS Certified Entities are equipped with the knowledge and tools to respond to potential challenges, transforming them into leaders in responsible business conduct within the textile sector. The GOTS 7.0 criteria, bolstered by this Handbook, paves the way for a more sustainable and socially conscious business approach in the textile sector.

OECD Standards Assessment
GOTS is currently undergoing the OECD Alignment Assessment, a three-stage process that will result in a reputable, independent evaluation of the GOTS Criteria's alignment with the OECD's due diligence guidance documents. The process includes a Standards Assessment, an Implementation Assessment and a Credibility Assessment. As GOTS enters the Standard Assessment phase, it effectively showcases its dedication to sustainable practices, in line with the comprehensive international framework for responsible garment and footwear supply chain laid out in the OECD Due Diligence Guidance. This process, supported by the German Federal Ministry for Economic Cooperation and Development, began in July 2023 and is expected to be completed in January 2024.

Deakin University has signed a partnership agreement with Geelong-based company Xefco as part of its Recycling and Clean Energy Commercialisation Hub (REACH) to conduct new research to transform how our clothing, including jeans, get their colour.

Jeans are one of the most worn garments in the world, but they are also one of the least environmentally friendly, taking around 75 litres of water to dye just one pair.

Deakin’s work with Xefco is helping to explore if a waterless manufacturing process can replace the water intensive processes the clothing industry has used for hundreds of years. The new technology in development is called ‘Ausora’.

Associate Professor Alessandra Sutti, from Deakin’s Institute for Frontier Materials, said it was exciting to be on the commercialisation journey with Xefco, working with the company to discover what is possible and hopefully reduce the world’s fashion footprint.

“If successful, the Ausora technology, which colours fabrics without the need for large quantities of water, will put us a step closer to more efficient and sustainable clothing manufacturing,” Associate Professor Sutti said.

Xefco CEO Tom Hussey said the company’s new pilot plant, housed at Deakin in Geelong, will test different materials, including specialised fabrics such as waterproof items like outdoor jackets and jeans.

“This is the first stage of Xefco’s vision for the technology, with the REACH project focused on demonstrating the commercial viability of the technology at pilot scale and developing processes so it can be scaled up for commercial production,” Mr Hussey said.

“Together, Deakin and Xefco will push the limits of innovation and see what is possible.”
Xefco’s pilot plant is co-located with Deakin researchers at ManuFutures, the state-of-the-art advanced manufacturing hub at Deakin’s Waurn Ponds campus.

Founded in 2018 Xefco now employs 17 people and its products are already making a difference across the world. Its XReflex technology, which reduces consumption of insulation materials, is being used by some of the world’s leading apparel and fashion brands including The North Face.

Backed by a $50 million grant from the Australian Government’s inaugural Trailblazer Universities Program, with industry and university support taking the total project value to $380 million, REACH is facilitating the development of greener supply chains and accelerating business success as markets move from a throughput economy to a circular economy.

SETEX Schermuly textile computer GmbH, a global leader in manufacturing process management software and textile machinery controls, is pleased to announce the transfer of a majority stake to Elvaston Capital Management GmbH.

Private equity partner Elvaston has established the overarching Textile Solutions Holding GmbH. This company will manage a portfolio of technology companies that ensure seamless integration along the textile process chain and introduce unique market functionalities.

The current company owners of SETEX, Christoph and Oliver Schermuly, will continue their roles as managing directors.

SETEX is convinced that this step will further expand SETEX's competitiveness and growth potential.