From the Sector

• Inspired by the health megatrend, the keynote theme for DOMOTEX puts wellbeing, naturalness and sustainability at the top of the agenda  
• Stronger focus on contract business
• Manufacturers invited to creatively frame their products as expressions of the keynote theme

Preparations are already ramping up for the 2020 edition of the world’s leading trade show for carpets and floor coverings DOMOTEX. The upcoming show, to be held from 10 to 13 January 2020, has ATMYSPHERE as its keynote theme, symbolizing its central focus on all those qualities of floors and floor coverings that contribute to wellbeing, naturalness and sustainability.
 
Examples of products from the floor coverings industry that possess these qualities include floors with acoustic properties or sound-insulation components; carpets that bind fine dust particles or have thermal insulation properties; resilient floor coverings that are hypo-allergenic; and natural-wood floorboards that improve the interior climate by capturing excess humidity and releasing it again when the air in the room is dry. Other qualities that enhance positive indoor atmospherics include softness and pleasantness to the touch, sustainability, and aesthetic details that help transform rooms into oases of personal wellbeing.
 
“This year, as indeed in previous years, the lead theme is inspired by a current megatrend,” explains Sonia Wedell-Castellano, Deutsche Messe’s Global Director DOMOTEX. “And that trend is society’s heightened focus on health. Health is synonymous with quality of life and living well – and therefore translates into high expectations of the spaces around us. Alongside this, considerations of sustainability and recycling – and hence natural materials – continue to play a major role in our society. In terms of floor coverings, these are considerations and themes that are currently very much to the fore with our exhibitors and their work, especially given the great importance of floors as elements of creative interior design. With the right materials and design, carpets and floor coverings can be important factors in personal wellbeing and in the design of homes and workplaces that promote it. That is why ATMYSPHERE is of such definitive importance for all our exhibitors and visitor target groups.”

The “Framing Trends” showcase at DOMOTEX 2020 is a unique opportunity for manufacturers, artists and students to stage interior designs inspired by the ATMYSPHERE keynote theme and hence position themselves as trend leaders in innovative products and solutions for today’s modern floors and their positive, lifeaffirming qualities. Applications for participation at the “Framing Trends” showcase  are now open. Interested exhibitors and flooring-industry companies are invited to submit their ideas for displays of indoor oases of wellbeing that are built from the floor up.

• Latex-free: UltraBond allows 100% recyclable thermal bonded nonwovens
• Sustainability & cost-efficiency: significant reductions in CO2 emissions and energy and water consumption for manufacturers of needlepunched exhibition & contract flooring
• UltraBond debuts at Domotex 2019 Stand B56 Hall 11

Beaulieu Fibres International (BFI) unveils a unique opportunity for carpet manufacturers to create fully recyclable needlepunch carpets, and benefit from production and resource savings, without influencing performance.

Launched at Domotex 2019, new UltraBond is a patented polyolefin bonding staple fibre that eliminates the need for latex or other chemical binders to bind nonwovens. It opens up a new path for creating 100% polypropylene (PP) needlepunch carpets which meet the same performance requirements as traditional latex-bonded carpets while reducing the end-of-life environmental impact. Functional properties such as pilling resistance, resistance to wear and abrasion, and also UV resistance are guaranteed.

Using UltraBond manufacturers finally gain the potential to cost-efficiently produce 100% recyclable carpets. In addition to the general benefits of making recycled PP available for the plastics production chain and reduced waste generation, environmental advantages and financial savings arise from a total lack of water and less energy use. As a 100% dry process, thermal bonding uses no water and results in a total absence of waste water. There is also a reduction in the VOC level of the carpet. This all leads to a significant reduction in a needlepunch carpet’s ecological footprint.

The sustainability benefits are quantified through lifecycle analysis (LCA) of an exhibition carpet application – among the primary applications for needlepunch carpets. Evaluations show that the absence of water consumption directly translates into a large energy saving of 93% when using UltraBond compared to a latex bonding solution, and also a potential annual water saving of over 20 million litres for 100 million m2 of exhibition applications in the EU. Without the addition of any other bonding agent, CO2 emissions are reduced by 35% over the full production process.

Karena Cancilleri, Vice President Beaulieu Engineered Products, Beaulieu International Group, commented, “Recyclability and achieving a greener, more cost-effective production process without compromising on current performance levels are significant unsolved topics within today’s carpet industry. By eliminating the need for latex and chemical binders through UltraBond, we offer needlepunch manufacturers a breakthrough they have been looking for that boosts environmental and economic sustainability. We see textile flooring as just the beginning. Together with our customers, we look forward to exploring the potential of this unique thermal bonding fibre in other applications such as laminated nonwovens or as an alternative to dry powders.”

Discover more about UltraBond from the Beaulieu Fibres International team at Stand B56 Hall 11, Domotex 2019 in Hannover, Germany from January 11-14, 2019.

• Performance Days - November 28 and 29, 2018 – Hall C1 Booth B18
• Two of TINTEX’s fabrics have made it into the PERFORMANCE FORUM Jury’s Pick Category that represents fabrics which are a valuable contribution to this season Performance Days Focus Topic “WATER – OUR RESPONSIBILITY”

See, touch and experience the latest collection from TINTEX as they reveal a wonderful range of innovative fabrics that redefine fashion, inspire creativity, spark emotion and optimize responsible solutions. TINTEX, being an ingenious leader in textile and research innovation for over twenty years, transforms a new generation of cotton and other natural based materials. Established in the Porto region as authorities in superior dyeing and finishing techniques making TINTEX Textiles the perfect choice for fashion.

All the recent awards bestowed, demonstrate TINTEX continue research and commitment. They have been awarded for the Best product of the Base Layer Category by ISPO jury, moreover they have just received the prestigious German Design Awards 2019 and last but not least, they are selected as finalists for the Future Textile Awards in the category Best Innovation for Sustainable Textiles.
TINTEX continues to lead the way, as they proudly take part in the Make Fashion Circular initiative, by the Ellen MacArthur Foundation and activate change industry wide. This initiative aims to collaborate and innovate towards a new textile economy based on the principles of a Circular Economy.

In addition, since this November, TINTEX is a bluesign® system partner, thus means that they are responsibly acting parties of the textile value chain committed to applying the bluesign® system, continuously improving their environmental performance and always been focused on a sustainable future.

A milestone for TINTEX and fashion, as they launch Naturally Clean - an exceptional smart finishing process that is uniquely responsible. Naturally Clean enhances the natural beauty of cotton, takes a cost effective modern approach to eliminate aggressive treatments and optimizes clean surfaces, vivid colors, providing an exquisitely smooth handfeel. Naturally Clean achieves this by using Novozymes technology, a company that is indeed the world leader in biological solutions. Second, using textile chemicals with the lowest possible environmental impact, without compromising performance, from Beyond Surface Technologies AG. Naturally Clean maintains the original characteristics for an extended period of time. All materials are Oeko-Tex and soon bluesign® certified, thus eliminating harmful substances.
TINTEX’ Autumn/Winter 2019/2020 collection includes vibrant tones, refreshing turquoise and electric green, light and warm copper with chocolate browns that connect the natural and spiritual in an extra-sensorial universe. Infused with a stunning palette of nostalgic and multicultural colors - warm yellow with darkened reds, dynamic purple with urban greys - that express globalization and human connection.
Key smart ingredients of the season are:

• A New Generation of Cotton: GOTS certified organic cotton, Supima® cotton, and ECOTEC® by Marchi & Fildi the smart cotton that saves up to 77.9% water consumption and introduces the concept of a circular economy.
• SeaCell™ and Smartcel™: produced using the Lyocell process in a closed loop with no chemicals released as waste. The patented process of SeaCell™ allows that the positive properties of the seaweed are permanently preserved within the fiber, even after multiple washing cycles. Smartcel™ includes the essential trace element zinc providing anti-inflammatory capabilities.
• REFIBRA™ by Lenzing technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new TENCEL™ Lyocell fiber to make fabrics and garments.
• Bemberg™ by Asahi Kasei: A new generation GRS Certified material, made from cotton linters, with a biodegradability certification by Innovhub. A matchless, high tech natural material, with a special handfeel and aesthetics.
• ROICA™ by Asahi Kasei
  - ROICA™ EF has a percentage of pre-consumer recycled content that is more than 50%, and thanks to this it has been GRS (Global Recycled Standard) certified.
  - ROICA™ V550 a premium stretch innovative yarn boasting the Cradle to Cradle Certified™ Gold Level for Material Health product and ingredients as it was evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.

Of special interest this season, the two TINTEX’s fabrics that made it into the PERFORMANCE FORUM Jury’s Pick Category for their contribution to this season Topic “WATER – OUR RESPONSIBILITY”.

A smart rib developed to reduce the water usage as most as possible, from cultivation of raw materials until fabric finishing. A blend of TENCEL™ Modal, cellulosic & biodegradable material treated with no hazardous chemicals, pesticides nor fertilizers, and European hemp, a fast-growing plant that requires very little water and no herbicides, pesticides, synthetic fertilizers or GMO seeds. Both fibres are biodegradable.

The second selected article is a 100% Merino Wool jersey made unique thanks to Colorau® by TINTEX, a patented natural dyeing process technique that uses vegetable herbs and extracts. A great amount of water was saved by avoiding subsequent washing steps. Also, lower water pollution is achieved by avoiding synthetic dyestuffs.

• Textile Exchange’s Sustainability Conference - Milan, October 22-24, 2018
• The theme of the 2018 conference is United by Action: Accelerating Sustainability in Textiles and Fashion.

The conference offers an opportunity to connect with industry pioneers and learn about cutting edge solutions and innovations in textile and apparel sustainability. As a result, C.L.A.S.S., headquartered in Milan, the global resource for smart material innovation, education, marketing and communication, will be on hand to support this year’s theme.

Many of the materials the C.L.A.S.S. team will showcase speak to circular economy such as Re.VerSo™, Bemberg™ and ROICA™ by Asahi Kasei, Iluna Group and TINTEX Textiles and many others that use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

During Textile Exchange’s Sustainability Conference, Giusy Bettoni, C.L.A.S.S. CEO and Founder and her team will have a dedicated space to engage attendees in an open discussion regarding the importance of fashion business strategies. The experience in the space, that will reflect an New York event created for C.L.A.S.S. by Ginger Design, will start with the vision of a film by Cristina Picchi that represents harmony between the various phases of the textile process and the cycles of natural elements. Visitors will walk through a three-dimensional installation designed by Cécile Feilchenfeldt to inspire creativity and explore the limitless possibilities using innovative smart materials.

“We are always proud to have a presence at international events including this year’s Textile Exchange’s Sustainability Conference. It is a great way for us to share our expertise regarding responsible innovation and new business model strategies. As C.L.A.S.S. is headquartered in Milan, we are proud that they selected our city for this year’s conference. Being held in Milan provides a chance for us to support Textile Exchange regarding smart material innovation, many of them produced in Italy.” said Bettoni.

Just off their return from Première Vision in Paris, Bettoni who is also the Sustainability Consultant for Smart Creation, recognizes the importance for her company to have a strong international presence to spread C.L.A.S.S.’ message to a global audience regarding responsible creation. 

As C.L.A.S.S. enters their second decade of business, they have expanded their business activities to include e-commerce that provides an opportunity for fashion start-up to purchase up to a maximum of 50, an initiative launched to support fashion start-ups. And a new division, C.L.A.S.S. Education, an initiative Bettoni co-founded with James Mendolia, also a Professor, Fashion Institute of Technology. Mendolia has been visiting universities to speak to fashion design, business, textiles and production students in Europe, Asia and North America to encourage attendees to infuse a new way of design thinking and move from a linear to a circular business model.   

The Autumn Edition of Intertextile Shanghai Home Textiles will open today, returning as a major event for big-name players in the domestic and international home textile industry. Covering six halls, it will accommodate around 1,040 suppliers from around 30 countries & regions. With 40,000 visitors expected to attend, including import & export corporations, wholesalers, distributors, chain stores and home product manufacturers, the fair is anticipated to be an ideal platform for suppliers to introduce new products to the market.

Suppliers set to seize market shares in China’s revitalised home textile market
China’s home textile market has been growing steadily, with both domestic and overseas suppliers determined to take advantage of Intertextile Shanghai as a platform to gain market share. This year, premium editors from China, including Beijing Xinyada, Beijing Euroart, Jasonite, SATI and Hangzhou Antex, will be showcasing their high-end collections while international contract business suppliers, such as JAB Anstoetz and Morphrow, are also present to cater to the growing demand for their quality products.
In addition to a majority of local brands and four domestic pavilions from Shaoxing, Tongxiang, Haining and Yuhang regions, there will also be international country & region pavilions from Belgium, India, Pakistan, Taiwan and Turkey, showcasing their specialised products.

Around 1,040 exhibitors covering every home textile sourcing need
Growing middle and upper classes in China have seen consumers’ buying trends expand to buying combinations of items with particular design trends. Matching this trend, a number of whole home exhibitors that provide one-stop services, from selecting home textile products to giving home decoration ideas, have been reaping the benefits in recent editions of Intertextile Shanghai Home Textiles – and 2018 is set to continue reflecting this trend.

Around 1,040 exhibitors at Intertextile Shanghai Home Textiles will showcase a wide variety of home textile products, including bedding, bath, table & kitchen, curtains & upholstery, textile designs & technology, whole home, sun protection, wall coverings and carpets & rugs. This diverse range of offerings establishes the reason why Intertextile Shanghai attracts genuine, high-quality buyers – across the spectrum, there’s something for every buyer at this fair.  

Fringe programme events to provide insight and inspiration
Intertextile Shanghai Home Textiles aims to provide inspiration for the next season at the same time as providing a platform for business interactions. At this edition’s fringe programme, key events include the InterDesign – Trend Area, displaying three key trend themes for A/W19 in collaboration with the international trendsetter NellyRodiTM Agency. Trend tours and forums will also take place, giving visitors the opportunity to learn and discuss lifestyle trends with designers and trend experts.

At Contract Business 360o, the fair will feature a showcase area at hall 5.1 displaying quality contract upholstery from leading exhibitors, and seminars on current design and market insights of the contract business sector. Catering to popular demand is the return of the Digital Printing Micro Factory, demonstrating a complete production process onsite, alongside forums on the benefits of digital printing & latest production technics. The Andrew Martin International Interior Design Summit will see a forum of experts share their design insights in the new information era, whilst the 2018 Home Furnishing Crossover Exhibition will demonstrate design talent and creativity of interior designers, and present new home living styles.

The show will be held from 27 – 30 August in the National Exhibition and Convention Center in Shanghai. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Intertextile Shanghai Home Textiles 2018 cooperates with the international trendsetter NellyRodiTM Agency again in offering the latest trend forecast to the home textile industry. Integrating different knowledge, inspirations and visions of trend evolution among the experts in the trend committee, three themes namely Caring Future, Crazy Future and Emo Future are established.
As the leading home textile trade fair in Asia, participants can always expect to see the latest items and discover the forthcoming market direction. To fulfil this, more than 1,000 suppliers from China and across the world will showcase a wide variety of products covering the whole spectrum of home furnishing, while the trend forecast, which is introduced during the show, provides both exhibitors and buyers with insight and guidance to stay ahead of the market.

This year, the show works together with the experienced international forecasting firm the NellyRodiTM Agency to form a trend committee consisting of different fields of expertise in order to gain the latest comprehension of international lifestyle forecasts. They have picked ‘FUTURE’ as the keyword of the season and three themes have been developed to illustrate this keyword.

• Caring Future: Now greener, more moral and socially oriented, creation draws from alternative imaginations to protect natural and cultural resources. It pulls inspiration from new eco-gestures and good altruist sense with a new credo – take care of nature and man
• Crazy Future: It plays on whimsical surrealism and petulance, the master of light-hearted insouciance. It plants a seed of madness in creation. Gaiety and fantasy amuse rational souls and titillate a taste for risk
• Emo Future: The need to console our cherished earth revives the emotion its immemorial beauty inspires. New nostalgia for the origin of things reconnects us to the essential. Neo-mysticism consecrates the elements and celebrates spiritual, benevolent nature. It inspires the perpetuation of the Traditions and rituals our ancestors practiced, in all their wisdom and humanism, to glorify nature 

These three themes will be demonstrated and discussed throughout the four-day fair in a series of events, while exhibitors’ products that resonate with the themes will be displayed in the Trend Area. Trend Forum tours will also take place, allowing show attendants to learn and discuss with designers and trend experts about the lifestyle trends.

Committee members with distinct specialties
The committee has contributed their expertise on retail experience, contract markets and new technologies, together with the sociological insights from an international consumer study in developing the themes. The following is an overview of the committee members.

• Mr Vincent Grégoire (France): Creative Director of NellyRodiTM Agency. Studied both interior and industrial design at the École Camondo in Paris, has been the artistic director and designer of exclusive products for the decorator Agnès Comar
• Mr Sun Yun (China): Partner and Design Director of Hangzhou Interior Architecture Design, founder of fashion brand HYSSOP Cornerstone
• Mrs Béatrice Brandt (France): Graduated from the Aix-en-Provence Graduate School of Management in Management Sciences with a major in marketing, 20 years of experience in marketing and innovation, now works as the CEO at Le Jacquard Français
• Mrs Hélène Pasteur (France): Purchasing Manager of Homeware/Leisure, Les Galeries Lafayette/BHV. Graduated from business school, entered Galeries Lafayette’s buying office in 1986 for the beauty, children’s wear, menswear, and accessory markets, managed the project that transformed BHV into BHV MARAIS from 2011 to 2014, now returns to the homeware department

More details of the trend programme will be released closer to the fair. The show will be held from 27 – 30 August at the National Exhibition and Convention Center in Shanghai

• Special display arena will showcase exquisite signature collections from interior décor and home textile sectors

India’s premium fairs for home textiles, homeware and interior décor, Heimtextil India and Ambiente India have launched Bespoke Living, an exclusive product showcase space dedicated to companies dealing with signature collections at Pragati Maidan, New Delhi from 27th – 29th June 2018.

With four successful editions in a row, Heimtextil India and Ambiente India also slated on the same dates, have become the country’s leading business trade fairs to showcase the finest quality of dining, living, giving and home textiles. The launch of Bespoke Living aims to highlight one of a kind brands who deal with uniquely crafted designs that will range from plush statement pieces to extensive signature collections for home and retail furnishing.

The term luxury décor is not restricted to brand names anymore. With trends like fully furnished luxury houses, theme dominated homes and tastefully designed retail showrooms rapidly picking up in the country, consumers are open to different styles and unique designs.
Be it the very popular Scandinavian themed houses to colourful cultural artefacts creating a soothing aura, Indians now want their homes and businesses to reflect their personal style with statement interiors.

Halls dedicated to Bespoke Living will feature selected designer brands from India and around the world showcasing their premium collections. This product showcase arena will be beneficial for interior designers, architects, hotel buyers, buyers of luxury goods and luxury homes developers. Business visitors can gain knowledge about the upcoming trends, source timeless pieces, build new connections with people sharing the same interest and experience the quality of the products in person. Exposure to best in class products and latest trends presented here will help them create a better home design experience for their clients.

Excelling in statement leather pieces the brand Three Sixty will showcase their latest leather collection that comprises of rugged travel accessories and signature furniture pieces. Inspired by the world’s deserts and explorers who traversed them, the brand designs fully customisable handmade products which are available in beautiful shades of tan, sure to up the sophistication quotient of home and retail interiors.     
        
“Our latest collection at Bespoke Living will showcase our ever evolving tastes and designs. We believe luxury need not be synonymous with breaking open the bank. Traditional Indian craftsmen can craft the most beautiful signature pieces and provide quality beyond compare, shared Mr Vikash Gupta, CEO, Three Sixty. International exhibitors present at the show will showcase exquisite artefacts like decorative ceramics with glaze, handmade clay wreaths with metal leaves, ceramic vases and other decorative items to make every home unique.

Apart from this specially curated design platform, Heimtextil India and Ambiente India 2018 will host the Interior Lifestyle Awards that will bring creative masters from the interior decor and home textile sectors together by recognising their art and giving them an international platform to showcase their designs.
The trade fair will also organise the Hospitality Day, a hospitality and retail procurement programme that will bring top class purchase managers from the industry to build new contacts and source quality products. Together, Heimtextil India and Ambiente India together will host over 100 companies from countries like India, Indonesia, Switzerland and Thailand showcasing trendsetting designs in the interior décor and home textile industry.

At this year's Heimtextil, which took place from 9-12 January in Frankfurt, Trevira impressed visitors with a brand new fair concept. The company worked together with sixteen of its biggest customers to create a joint booth covering 1,305 square metres of Hall 4.2, drawing a large crowd.

Head of Marketing, Anke Vollenbröker, explained, "Thanks to our new approach and booth concept, we were able to present our brand Trevira CS in an open and welcoming manner plus highlight the good relationship we have with our customers."

Trevira CEO Klaus Holz added, "We are really pleased with the very positive feedback we have had from all sides in response to our grand Trevira CS joint booth. We would like to thank everyone who has contributed to the booth's success. The extremely positive market reaction has reassured us that this is a concept we can build on in the future."

A Trevira exhibition formed the centrepiece of the joint booth, showcasing the winning fabrics from the 2018 Trevira CS Creativity Competition, which this year featured "Colour" as its major theme. At the heart of the display, visitors could find out more about Trevira with the help of twelve tablets providing information in a variety of formats, including a staff presentation and a flyer about the new Trevira Sinfineco® brand.

Encircling this core and thereby completing the joint booth concept, sixteen major customers grouped their individual stands around this centrepiece to display their own new Trevira CS collections for residential and contract usage. The customers joining Trevira to create the booth were Baumann Dekor Ges.m.b.H., Engelbert E. Stieger AG, FIDIVI Tessitura Vergnano S.p.A., Georg + Otto Friedrich, Jenny Fabrics AG, Johan van den Acker Textielfabriek B.V., Mattes & Ammann GmbH & Co. KG, Pugi R.G. S.R.L., Spandauer Velours GmbH & Co. KG, SR Webatex GmbH / Getzner Textil AG, Swisstulle AG, Tessitura Mario Ghioldi & C. srl, Torcitura Fibre Sintetiche S.p.A., Torcitura Lei Tsu S.r.l. / Ilcat S.p.A., Vlnap a.s. / Wagenfelder Spinning Group and Wintex S.r.l..

Another major section of the Trevira booth was dedicated to the world of acoustics. Increasingly, customers are (re)discovering textiles as a way to significantly improve the quality of room acoustics, and this part of the booth also attracted numerous visitors.

A special highlight at the joint booth were the Trevira CS sports shoes, worn by Trevira staff as a key element of the brand's trade fair outfit. The shoes are an Adidas Originals Special Edition of the iconic Stan Smith Silhouette, which Adidas manufactured in cooperation with Kvadrat.

In keeping with annual tradition, the new Trevira CS Gold and Silver Club members were announced during the Heimtextil fair. The new members were presented with their awards at a formal ceremony on Tuesday evening (9 January).

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.

• Asia comes to Paris and is ready to buy

The next Business Beyond Borders matchmaking event will take place in Paris at Texworld, the leading textile, clothing and apparel trade fair, September 2017.

After two successful matchmaking sessions at Genera (Madrid) and African Utility Week (Cape Town), the next Business Beyond Borders (BBB) matchmaking event turns its attention to one of the most renowned European trade fairs – Texworld - the leading textile, clothing and apparel trade fair. Twice a year Texworld Paris welcomes exhibitors and professional buyers from all over the world a rich variety of products from basic textiles to creative high-end fabrics of excellent quality. Hosting thousands of visitors, Texworld Paris is famous as the must-attend market for textile companies, especially from the EU and Asian side.

Business Beyond Borders supports businesses, especially Small and Medium Enterprises (SMEs) and Clusters, to operate internationally. During the fair, BBB facilitates the participation and meetings between relevant potential trading partners from Europe and abroad with the aim of assisting them in the conclusion of business deals.

Welcoming Arnaldo Abruzzini, CEO of EUROCHAMBRES, says “with over 80% international exhibitors, Texworld is the perfect marketplace for EU textile SMEs keen to do business internationally”. Takin into account the Free Trade Agreements which have been concluded by the EU in the last five years and those that are currently under negotiation, the EU is making several progresses in facilitating international trade as well as on the simplification of the Rules of Origin. “The BBB matchmaking at Texworld present itself an opportunity to increase the export rate of textile and clothing products to non-EU markets, which currently stands at 20%.”

The event will also be supprted by Enterprise Europe Network (EEN), the world’s largest support network for small and medium-sized enterprises (SMEs) with international ambitions. “With over 15 EEN partners co-organising the event – says Federica Leonetti, Chair of the Textile & Fashion EEN Sector Group – the companies taking part in the BBB matching event at Texworld will receive personalised support to be successful in their goals.”  

Companies attending the BBB Matchmaking will be able to benefit from a unique package: