From the Sector

• CHOMARAT signs a new distribution agreement with VELOX for its range of carbon reinforcements

The international textile group CHOMARAT announced the signing of a distribution agreement with VELOX, a European distributor in the market for composite materials. The partnership agreement covers the distribution of CHOMARAT reinforcements for high-performance (carbon) composites, in France, Italy, and the United Kingdom, as well as the distribution of CHOMARAT’s complete range of carbon and glass reinforcements in Turkey.

Stepping up the distribution of CHOMARAT´s carbion ranges in Europe

This new partnership will enable CHOMARAT to extend its network in France, Italy and the United Kingdom for its carbon fabric and multiaxial ranges, by offering its customers optimum, locally based services in line with the Group’s development strategy for high-performance composites in Europe.

CHOMARAT’s compete glass and carbon range is now distributed in Turkey

One component of the agreement deals with the distribution of CHOMARAT’s complete range of glass and carbon reinforcements in Turkey, where the composite market is booming, in particular in the transportation sector. Relying on VELOX’s strong foothold in the Turkish market, CHOMARAT will build up its flagship ROVICORE™ line, the first glass-fibre-reinforced sandwich reinforcement, which was designed and developed by CHOMARAT for closed-mould processes. “The idea is to step up our glass activities and still offer our customers more flexibility over the entire range of our reinforcements,” explains Vincent CHOLVY, in charge of the Turkish market at CHOMARAT.

VELOX secures its position as an “innovation distributor”

By distributing CHOMARAT’s high-performance composites, Velox will develop its offering in the transportation, sports & leisure and boating sectors. According to Serge GRADYS, Manager of the VELOX Composites Business, “in Europe, the distribution of the CHOMARAT range of carbon multiaxial range with C-WeaveTM and C-PlyTM, gives us a real competitive advantage and enables us to maintain our position as an innovation distributor. The same is true for the carbon and glass ranges distributed in Turkey!”

Archroma, a global leader in color and specialty chemicals, has partnered with the popular color inspiration site Design Seeds, on a series of seasonal stories featuring colors found in the Color Atlas by Archroma®. Design Seeds founder Jessica Colaluca and the site have more than 1,250,000 followers combined across social media platforms, and Design Seeds itself gets around 300,000 viewers every month.

“Archroma Color Management and Design Seeds is a match made in heaven,” said Colaluca. “I had declined partnering with brands or incorporating sponsored content on the site for over seven years until I met the incredible folks at Archroma. Beyond our obvious shared passion for color, we share a dedication to empowering designers. And as a designer, I fell in love with the Color Atlas. It is a brilliant system overflowing with modern color.”

Through the site, Colaluca provides daily color stories, utilizing dynamic, thought-provoking images. In a new Design Seeds feature sponsored by Archroma she creates ‘seasonal atlas’ which offers storied vignettes of creative color and inspiration. Color Atlas by Archroma® codes are provided for all colors in the inspiration resource. The ‘seasonal atlas’ is catalogued on the Design Seeds site, distributed at trade shows and is available for download.

“It’s critical to designers working in today’s global fashion industry to select color that is achievable from the very start of a project,” says Chris Hipps, Global Director, Archroma Color Management. “Here at Archroma, our suite of color tools, from the Color Atlas to our online Color Search tool to our industry-renowned Engineered Color Standards, are all designed to help designers capture their inspiration, and ensure that their color choices remain consistent across global production processes.”

“We brainstormed on how to enhance what we can offer creatives through our partnership and that is when the concept of the ‘seasonal atlas’ was born. Through Archroma’s sponsorship, I am able to create the expanded inspiration resource on the site. And by featuring Color Atlas codes, folks are getting a gorgeous color match from concept to execution which I believe no other system can provide,” adds Colaluca.

When creating Design Seeds, Colaluca mixes each color swatch individually. She uses digital software much as she had gouache paint back in the early days of her career. For the seasonal atlas she then works with the Archroma team to translate her collection into selections from the 4,320 swatches in the six-volume Color Atlas. Fans of any color story can then refer to the Archroma color number which references swatches in the Color Atlas. Each color is readily available as an Engineered Color Standard and the digital reflectance data. All colors are also supported in Color Atlas Online (coloratlas.archroma.com) with dye formulas on multiple substrates, Hex, CMYK, sRGB values and a selection of surrounding similar Colors.

With digitalization transforming the way consumers shop, today’s fashion companies are playing a neverending game of catch-up, as they compete for the attention of a generation of connected, fickle-minded millennials who want it all: personalization, sustainability, quality and speed, accessible at all times, across multiple channels, and at the lowest price. Industry 4.0 is not only revolutionizing how manufacturers operate, but also how brands and retailers need to function, if they want to be fast and agile enough to meet the needs of this demanding new consumer. The stakes are high and how effectively companies harness technology to put the consumer at the heart of their process will be the deciding factor in who comes out ahead and who gets left behind.

Lectra Fashion PLM 4.0 has undergone a drastic reboot to give fashion and apparel companies the speed and agility they need to tackle the challenges of Industry 4.0 head on. Lectra Fashion PLM 4.0, with the widest functional scope on the market, acts as an intelligent nerve center to the digital supply chain, from planning through design to production. This ensures a consistent flow of error-free data between processes, technologies and people. The system connects CAD, industry-standard software such as Adobe Illustrator, company IT systems (such as ERP) and external suppliers, so that actors across the supply chain can work on, save and share information on the platform, ensuring data integrity.
The solution also draws on best practices, fashion-business intelligence and real-world scenarios to automate administrative and repetitive tasks, with templates, standard libraries and shortcuts that allows more time for value-added activities. The final result is a fast, connected digital supply chain that helps fashion companies jump on trends quickly and deliver products that fulfill their customer’s expectations.