From the Sector

With the growing demand among brands and consumers for plastic-free materials and ingredient transparency, VEOCEL™, the flagship specialty nonwovens brand of Lenzing Group, showcased LENZING™ Lyocell Dry fiber at Hygienix 2023. LENZING™ Lyocell Dry fiber which is not classified as “plastic” according to EU SUPD, meets the growing interest for plastic-free nonwoven products across the industry and among consumers. Additionally, along with being an environment-friendly solution, the fiber delivers high-performance dryness and comfort which makes it the optimum fiber choice for absorbent hygiene applications.

Comprised of mostly fossil-based materials, absorbent hygiene products are an essential part of many consumers’ daily lives. With heightened concerns towards environmental impact, the product segment has been undergoing a change caused by shifting consumer preferences, increased consciousness and concerns towards plastic waste, and technology advancement. LENZING™ Lyocell Dry fiber has embraced these changes without compromising on quality or performance.

LENZING™ Lyocell Dry is a cellulosic environment-friendly wood-based alternative to fossil-based fibers. Besides offering great performance features such as liquid management, dryness, gentle-on-the-skin comfort, softness, and quality, LENZING™ Lyocell Dry helps to meet the needs of customers who are aiming to produce plastic-free applications or end products that do not harm the planet without compromising on performance or comfort.

Featuring Lenzing’s unique Dry technology, LENZING™ Lyocell Dry’s hydrophobic characteristics and liquid-controlling properties make it the ideal fiber for absorbent hygiene products. Its high-performing hydrophobicity makes it the optimal choice for a wide range of applications, including baby diapers, feminine care and personal hygiene products as well as adult incontinence products.

The fiber has consistently been tested by Lenzing as the softest* fiber among cellulosic fibers in both dry and wet stages. LENZING™ Lyocell Dry will enable brands and manufacturers to deliver quality hygiene products that provide a high level of comfort, softness, and dryness.

*Lenzing AG softness panel test

Kelheim Fibres and SUMO are presenting their high-performance absorbent pads for the reusable Sumo diaper at this year's Cellulose Fibres Conference. The Sumo diaper is a sustainable and washable cloth diaper made entirely from biobased materials, offering high performance and innovative design.

The Sumo diaper offers a reusable alternative, consisting of a waterproof shell and absorbent pads. To enhance the performance of the pads, Sumo collaborated with Kelheim Fibres, a leading viscose specialty fibre manufacturer with decades of experience in the hygiene sector.

Together with the Saxon Textile Research Institute STFI, Sumo and Kelheim Fibres have developed a high-performance absorbent pad that is free of fossil-based materials and has already been awarded the Techtextil Innovation Award. The basis for the innovative construction are Kelheim's functionalized specialty viscose fibres with modified cross-sections, which ensure particularly high absorbency and extremely low rewet values.

To ensure the washability of the product, needle-punched/thermally bonded nonwovens were chosen, consisting of a mixture of specialty viscose and PLA bicomponent fibres. By combining nonwovens, typically used in single-use applications, with reusable products, the partners have chosen a new approach.

Natalie Wunder, project manager at Kelheim Fibres, and Luisa Kahlfeldt, founder and designer of SUMO, explain in their joint presentation at the Cellulose Fibre Conference how open innovation has led to successful development collaboration, how this response to current consumer needs has emerged, and what steps are planned for the future.

• INDA Announces Full Program and Opens Registration for Premier Event in New Orleans

With reusable and recyclable products and new inputs offering growth opportunities in absorbent hygiene and personal care products, Hygienix™ will provide an insightful view into the market’s future this November in New Orleans.

Industry participants from around the world and throughout the supply chain will convene and connect for the eighth edition of the premier event for the fast-growing segment on November 14-17, at The Roosevelt New Orleans Hotel.

The in-person conference will highlight the segment’s continued growth and new opportunities with presentations by more than 20 industry experts on sustainable inputs, natural fibers, product transparency, reusable menstrual products, recyclable diapers and more as well as the latest market forecasts and insights into consumer buying trends.

Hygienix also will offer two specialized workshops, and a myriad of business connection opportunities including a welcome reception on Nov. 14 and a first-time attendee mentorship program.
Participants will discover innovative products in absorbent hygiene and personal care at tabletop exhibits with evening receptions on Nov. 15-16, providing opportunities for 60 companies to showcase their unique offerings.

Three finalists will each present their innovative and technically sophisticated disposable absorbent hygiene products as they vie for the prestigious Hygienix Innovation Award™. Nominations are open until August 29. Demonstrating the interest in sustainability, last year’s award recipient was Kudos Diaper Subscription featuring its 100% cotton disposable diaper.

Hygienix Highlights
Absorbent hygiene – the single largest nonwoven end‐use category (by square meters) – is expected to continue its strong growth over the next four years, creating market opportunities in this thriving area driven by growing consumer interest for environmentally-friendly options in material inputs and end-of-life options.

Participants will hear the latest data and forecasts from analysts during presentations by Robert Fry, Jr., Ph.D., Principal of Robert Fry Economics LLC on the Global Economy – What we Can Expect in 2023; Pricie Hanna, Managing Partner, and Colin Hanna, Director of Market Research, Price Hanna Consultants on Disposables versus Reusables; and Simon Preisler, Vice President of Logistics, Central National Gottesman delivering a Logistic Market Update.

A panel of entrepreneurs will discuss the challenges, biases and taboos to bringing innovations into the marketplace. Experts sharing their insights will be Mia Abbruzzese and Alexandra Fennell, co-founders of Grace; Amrita Saigal, founder and CEO, Kudos; and Cindy Santa Cruz, President of ParaPatch.

A session on Next-Generation Menstrual Products and their Users will feature Liying Qian, Research Analyst, Euromonitor International providing market data on disposable and reusable period products; Frantisek Riha-Scott, Founder, Confitex discussing reusable products; and Greta Meyer, Co-Founder and CEO, Sequel on Reengineering the Tampon.
Also focusing on period products will be a presentation by Danielle Keiser, Managing Director, Impact, Madami on Changing the Conversation with Consumersmoderated by Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC.

Other intriguing not-to-be-missed presentations centered on sustainability trends include:

• Assessing Sustainable Fiber Options in the Context of Disposable Hygienic Products – Richard Knowlson, Principal, RPK Consulting LLC
• Five Generations of Hygiene + Sustainability – Matt Schiering, Professor of Marketing, Dominican University
• Recycling Approaches for Disposable Diaper Waste – Jeannine Cardin, Quality and R&D, RecycPHP Inc.

Hygienix will provide additional focused learning opportunities with two essential short courses (with separation registration fees) on Nov. 14 focused on Absorption Systems for Absorbent Hygiene Products, from 1 to 3:30 p.m. and Global Diaper Trends from 3:45 to 6 p.m.

Up to the age of three, a baby uses around 5,000 diapers. Despite the convenient handling of common disposable diapers, parents are increasingly looking for a healthy and sustainable alternative to these products to avoid waste. In Germany alone, 10 million diapers are disposed of every day.

Ways to solve this dilemma, would be disposable products that are made from bio-based or biodegradable materials, or reusable products with a longer life span replace disposable products.

Founding team Luisa Kahlfeldt and Caspar Böhme combine both with their "Sumo Diapers." These cloth diapers are made entirely of sustainable materials while offering high performance and innovative design.

The Sumo Diaper is a fitted cloth diaper that consists of a waterproof cover and absorbent inserts. The cover is sewn in such a way that a pocket is formed: this is where the absorbent pad is inserted to prevent slipping.

To further enhance the performance of this absorbent pad, the Sumo team partners with the viscose special fibre manufacturer Kelheim Fibres, who brings decades of experience from the hygiene sector, especially for sensitive applications where high absorbency is required (such as tampons). Together, Sumo and Kelheim Fibres have developed a high-performance absorbent pad that uses no fossil materials.

The basis are functionalised specialty viscose fibres with adapted cross-sections. Needle-punched / thermobonded nonwovens with a blend of specialty viscose and PLA bicomponent fibres were chosen to ensure the product's washability. PLA stands for polylactic acid made from natural and renewable raw materials. By combining nonwovens, usually found mainly in the single-use sector, with reusable products, Sumo and Kelheim Fibres have chosen a completely new approach.

Inside the pad, the speciality fibres from Kelheim score with their special properties: In the distribution layer (ADL), the trilobal cross-section of the Galaxy® fibre forms capillary channels that enable efficient and optimized liquid distribution and thus optimum use of the capacity of the absorbent core, offering the lowest rewet values.

In the absorbent core, the segmented hollow fibre Bramante stores liquid not only between but also inside the fibre. The liquid remains there even when pressure is applied to the construction, providing excellent rewet values. Bramante can absorb up to 260% of its own weight in liquid. Cotton only achieves values of around 50% here.

The innovative nonwoven construction with the speciality fibres from Kelheim performs significantly better in tests in terms of air permeability, liquid absorption and rewetting than commercially available solutions made of synthetic fibres or cotton in knitted structures, and has earned Sumo diapers a place among the finalists for the IDEA® Long-Life Product Achievement Award.

The launch is scheduled for the first of May.

Beaulieu Fibres International is attending INDEX™20 in Geneva and is excited to accelerate its work helping customers to exceed in product performance and sustainability.

For nonwoven converters serving the hygiene segment, a feature at INDEX™20 will be the company’s optimized Meralux specialty fibre, with fit for use performance and sustainability properties. It offers opacity improvements (reduction of TiO2 for the same opacity levels), higher coverage, higher bulkiness, and improved liquid management.

In addition, Meralux fibres deliver substantial sustainability benefits including about 55% savings in raw materials, with equivalent carbon emission savings, thanks to weight reduction in nonwovens for the same coverage, and higher recyclability of PP/PE.

The latest additions to the hygiene fibres portfolio are Meraspring BICO PET fibres. Meraspring enables nonwovens to combine a softness and loftiness that provides a cushioned, even “well-being”, experience for end-users of applications such as diapers and fem-pads. The fibres are available in a range from 1.7-8.9 dtex with hydrophilic, hydrophobic and wellbeing finishes depending on the properties required in the final product.

In the industrial fibres segment, UltraBond thermal bonding fibre will finally be presented with its INDEX™20 Nonwovens Award in the category "sustainable raw material".

In addition, Beaulieu Fibres International’s new range of MONO low count and BICO fibres are setting new performance standards for the fast-growing air and liquid filtration markets.

At INDEX™20, Beaulieu Fibres International also presenets its Pilot Line to test the waters of co-development opportunities without risk. The Pilot Line offers the utmost flexibility to produce samples, without the typical constraints imposed by industrial production lines, replicating any type of staple fibre spinning technology using different types of polymers and additives and different types of cross sections.