From the Sector

• Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
• Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
• Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

Protecting the interest of Lenzing’s partners and consumers
Red Points provides the ideal technology solution to help Lenzing monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using Artificial Intelligence (AI) to automatically detect intellectual property infringements of Lenzing’ trademarks with high accuracy and efficiency.

Brand protection is just one of Lenzing’s ongoing proactive measures aimed at enhancing transparency in the supply chain and protecting the interest of Lenzing’s partners by ensuring they are purchasing genuine Lenzing fibers which meet their high standards.

In 2018, Lenzing launched the Lenzing E-Branding Service which allows Lenzing’s customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwoven sectors by facilitating the traceability of Lenzing’s fibers and enabling customers to promote them effectively.

RUDOLF, a global provider of specialty chemicals, sustainable solutions and services for the global textile industry celebrates the beginning of a whole new chapter with a new corporate brand identity.

RUDOLF’s products have always been rooted in science and experience, whereas RUDOLF’s brand has always been a celebration of trust, reliability and inclusiveness. The new brand identity is directly extracted from the historical and cherished company’s heritage mark and it is a very modern interpretation of the same. A very contemporary brand identity for a very contemporary organization that proudly steps into its second centenary of operations – with a global mindset.

Since 1922 RUDOLF has been fueling the textile, construction and other industries with very same innovative energy so necessary to ensure continuous progress and to solve some of our civilization's current and future issues. An agent of positive change for a more sustainable living.

“Turning 100 years old is a very important milestone” says Dr. Wolfgang Anton Schumann, current MD at RUDOLF “However, it isn’t a finish line at all but, rather, the beginning of a whole new chapter. As we change pace, we send out a very important signal and transform what is most precious, intimate and meaningful to us. We change the essence of who we are: our corporate branding. We took inspiration from our heritage mark with the idea of using it as launch pad to the future. Because the future isn’t going to be what it used to be”.

International technology group ANDRITZ will be presenting its nonwovens production solutions at CINTE 2022 in Shanghai, China – one of the main trade fairs for technical textile and nonwoven products in Asia. ANDRITZ will show its product portfolio covering state-of-the-art nonwovens and textile production technologies such as air-through bonding, airlay, needlepunch, spunlace, spunbond, wetlaid/WetlaceTM, converting, textile finishing, recycling, and natural fiber processing.

ANDRITZ supports nonwovens producers in the move to sustainability with the aim of reducing or eliminating plastic components while maintaining the high quality of the desired product properties. This applies to all types of sustainable wipes, such as flushable, biodegradable, bio-sourced, carded pulp or standard carded wipes. The latest development in this field is the ANDRITZ neXline wetlace CP line, which integrates the carded-pulp (CP) process. This is a fully engineered production line combining the benefits of drylaid and wetlaid technologies to produce a new generation of biodegradable wipes.

The neXline wetlaid aXcess targets smaller and medium production volumes and has been devised for new and existing lines. The line is easy and fast to ship due to the compact design, which also fits perfectly into containers. An operator-friendly configuration and versatile design ensure efficient production at affordable investment costs.

The aXcess range was specially developed at ANDRITZ (China) Ltd. Wuxi Branch to handle medium capacities. The facility in Wuxi has an experienced platform for production and service specially geared to serve the Asian nonwovens industry. With the aXcess range, ANDRITZ has developed a hybrid line combining European and Chinese machines, which is the ideal combination to obtain the best added value from each component in the line and be very flexible to accommodate different business cases.

David Herberg, Vice President Engi-neering EMEA at automotive supplier Adient, has been named Rising Star 2022 in the Engineering category by Automotive News Europe magazine.

Every year since 2010, Automotive News Europe has recognized talents in the European automotive industry for their outstanding careers and special achievements in the service of their company and the industry as a whole. To be eligible, candidates must have a minimum of ten years’ experience in the industry, speak at least two languages and be aged 45 years or younger at the time of the nomination.

"The 19 people we are honoring this year are special," said Luca Ciferri, Associate Publisher & Editor of Automotive News Europe. "They’ve made it to the top from a pool of more than 130 candidates, making this year's selection process the most competitive in the history of the award."

Herberg, graduate industrial engineer and aged 45, looks back at a career spanning more than ten years at Adient, a leading supplier of seating systems for the automotive industry. After several years at the management consultancy McKinsey and various management positions at Adient as well as its predecessor Johnson Controls, Herberg has been responsible for around 1,200 employees in the development of seat structures, trim and complete seating systems since May 2020.

Lectra, whose connected industrial equipment and software facilitate the digital transformation and Industry 4.0 transition of fashion, automotive and furniture companies, announces that it has been named one of the 11 French companies selected for the 2022 edition of Deloitte France’s Best Managed Companies program.
 
Established 30 years ago by Deloitte Canada and launched in France at the end of 2021, this program recognizes excellence in companies that stand out for the quality of their management and their performance, through a rigorous and independent selection process. Companies are assessed on their long-term strategy, talent management, innovation capacity and CSR policy, as well as their governance and financial management. On one hand, these criteria assess the company's distinguishing features and, on the other hand, its capacity to address current and future challenges.
 
Lectra is one of 11 French companies recognized as the Best Managed Companies for 2022. “For this first edition, I am delighted to announce that Lectra is one of the companies to have obtained our Best Managed Companies mark of excellence,” says Eric Forest, Deloitte Private Associate and Head of the Best Managed Companies program. “Throughout the selection process, Lectra shone through with its extensive strategic vision, solid financial and innovative culture, and its ability to decrypt trends in order to adapt its solutions to changes and the needs of its different markets. This enables Lectra to be a strategic partner to guide its customers in their digital transformation.” Thanks to its capacity to develop innovations, be that with equipment, software or services, and its mastery of technologies such as IoT, the cloud, artificial intelligence and big data, Lectra plays a key role in helping fashion, automotive and furniture industry players evolve towards Industry 4.0.
 
“Obtaining the Best Managed Companies mark of excellence is great recognition for all of our teams at Lectra. I would like to thank all Lectra employees for this collective achievement,” says Daniel Harari, Lectra’s Chairman and CEO. “The work we have carried out together has enabled Lectra to become a global technological leader. This recognition inspires us to continue with our commitment to the Industry 4.0 revolution and to the success of our customers.”

• Printing Expo Online is expanding again by doubling the size of Zone 2 with new exhibitors and feature zones making it one of the largest virtual trade shows in the world.

Visitors will be able to visit the new Zaikio underground catacombs that are accessible from several portals around the show. Click on a New York taxi, a London Phone Box or a funky Hot Dog Van and you will be transported into the Zaikio cavern environment where visitors will be able to watch application videos, arrange demos and sign up to this amazing new cloud-based platform.

Another addition to Zone 2 is the new Software Technology Centre (STC). This feature area will grow over time to show a wide range of software solutions that are available on the market.

Joining Printing Expo Online in the STC for the launch is EFI Fiery, who are showing their full portfolio of software solutions.

Design’N’Buy are also a new exhibitor in the STC with their all-In-One Web2Print software solution that helps users leverage technology, people and processes for the multi-fold growth of your printing business.

Also moving into the STC will be PrintIQ who offer the modern print shop a solution for businesses that need to be able to grow and scale as needed without slowing down or sacrificing quality.

Another new addition to the show is the introduction of the Global Print Trade Club. This initiate is free to all Print Service providers around the world and offers the opportunity to network on a global scale.

New to the exhibition is Kornit Digital with their multi storey showroom which will shortly be opening its doors where visitors will be able to view Direct to Garment and Direct to Fabric printing equipment, technical data, case studies, clothing designs and applications as well as visit the Kornit dedicated auditorium where live streaming content will be shown of Kornit Digital’s Fashion weeks as they happen throughout the year.

Another addition is the new application journey added to the Xeikon Innovation Centre at Printing Expo Online. Visitors will now be able to experience a virtual tour of a living room, kitchen, bathroom, and garage where Xeikon will show applications for commercial, label and Wall Deco products that can be produced on their digital print engines.

Printing Expo Online is open 24/7 365 days a year and has now welcomed over 60,000 visitors from all over the world and continues to grow not only its footprint and total visitor numbers, but also its relevance as an important resource tool for Print Service Providers from around the world that, for whatever reason, are unable to attend live events.

• The Borvida™ portfolio introduces sustainable base chemicals to Borealis’ range of product offering
• The range will initially be based on non-food waste biomass, and chemically-recycled waste; in the future it will also draw from atmospheric carbon capture
• The traceability of the content will be based on Mass Balance, which is ISCC PLUS certified
• This is the next step in an ambitious sustainability journey, which will see Borealis move away from traditional fossil-based feed

Borealis is strengthening its EverMinds™ circular product offering with Borvida™, a range of sustainable base chemicals.

The Borvida portfolio will offer base chemicals or cracker products (such as ethylene, propylene, butene and phenol) with ISCC Plus-certified sustainable content from Borealis sites in Finland, Sweden and Belgium. The move is part of Borealis’ broader commitment to a Future-Positive Revolution, in which the unrivalled benefits of base chemicals and polymers can be enjoyed at minimal impact to the planet.   

The portfolio will initially comprise Borvida B, from non-food waste biomass, and Borvida C, from chemically-recycled waste. In the future, the range will evolve to include Borvida A, sourced from atmospheric carbon capture. Borvida is complementary and is the building block to Bornewables™, a portfolio of polyolefins based on renewably-sourced second generation feedstocks, and Borcycle™, which offers circular polyolefins produced from mechanically- and chemically-recycled plastic waste.

Borealis produces a wide range of base chemicals for use in numerous industries based on various feedstock, such as naphtha, butane, propane and ethane. Through its olefin units (steam cracker and propane dehydrogenation), it converts these into the building blocks of the chemical industry: ethylene, propylene and C4 hydrocarbons (butylenes, ethyl tertiary-butyl ether (ETBE) and butadiene), and C5-6 hydrocarbons (pygas, phenol) among others.

The basis of the Borvida portfolio is Mass Balance, a Chain of Custody model that enables sustainable content to be tracked, traced, and verified through the entire value chain, offering sustainability-assured products from feedstock to end product. Using this model, circular alternatives can be offered in a cost-effective and environmentally-conscious way, which can be scaled up quickly without compromising on quality or efficiency.

Borvida can be used for a wide range of different polymer and chemical applications, also beyond polyolefins (PO). Non-PO polymers, such as polycarbonates, acrylonitrile butadiene styrene (ABS), super absorbant polymer (SAP) and other chemicals, are utilised for various end applications including coatings, plasticizers, adhesives, automotive, electronics, lubricants, detergents, appliances and sports equipment.

Together with key strategic partners, including Neste and Covestro, Borealis strives to provide a long-term solution in order to allow value-chain partners to meet their sustainability goals. Borvida will enable our customers to increase the sustainability of their products, keeping them ahead of forthcoming legislative changes, and meeting their customers’ demands for climate-conscious products.

Introduced on a smaller scale in early 2020, early renewable base chemicals customers include Covestro. “The use of alternative sustainable raw materials is one important pillar of our strategic ambition to become fully circular”, comments Frank Dörner, Managing Director Covestro Procurement Services GmbH & Co. KG. “The new product line is a good example for joint solutions, another strategic pillar, in order to establish new and reliable supply chains creating benefits for our customers.”

The automotive industry currently faces a complex set of market dynamics: rising material and transport costs, reduced budgets, changing consumer expectations, increasing challenges related to CSR, etc. In this context, improving efficiency across the whole value chain has become a strategic priority for vehicle and equipment manufacturers. Lectra supports its customers by designing and developing cutting-edge solutions that combine software, equipment, data and services to make its offer the gateway to Industry 4.0.
 
With Industry 4.0, a new range of possibilities is opening up to businesses. The concept and its technologies bring in new value creation and cost control models based on synchronized, flexible and fast processes.
 
The Automotive Cutting Room 4.0 offer is a set of solutions connected to one other: Vector, the fabric cutting equipment offering the best performance in the market; Empower, a new generation of digital services to leverage Vector's capabilities; Valia, the heart of the new offer, a software for preparing and scheduling production; and Algopex, an application for exploiting and capitalizing on all the data generated by the cutting room, so you can make the best decisions as quickly as possible.
 
Connecting up all the elements of the Automotive Cutting Room 4.0 offer delivers this unprecedented value and enables an unparalleled level of performance to be achieved. Nicolas Favreau, Lectra’s Automotive Marketing Strategy Director, explains: “When the whole cutting room process is digitalized, the data generated are centralized and accessible in real time, helping our customers to make the best decisions at every step of the production process. The benefits are huge. For example, the key performance indicators from the offer’s first users show productivity gains of around 5% and a reduction in material consumption of nearly 2%. That’s unheard of! These results, combined with the agility that the Automotive Cutting Room 4.0 brings and the complete process control, demonstrate the offer’s maximum relevance.”

As of 30 May 2022, EREMA Group GmbH acquired 19.8 percent of plasticpreneur® gmbh. plasticpreneur® is an Austrian start-up company founded two years ago that manufactures at its production site in Klagenfurt recycling solutions for plastic waste that are mobile and can be operated without prior knowledge. The machine portfolio covers the recycling process and the production of new end-products. Due to it´s wide range of applications, it is in demand both in the Global South and in industrialised countries.

In the two years since the company was founded, plasticpreneur® has already sold 330 machines to customers in over 70 countries on all continents. In addition, they have made over 750 application-specific moulds, many of them custom-built to comply with individual customer specifications.

While plastics recycling has gained enormous momentum in the industrialised countries, more remote and poorer regions of the world have hardly benefited from high-tech solutions for industrial recycling processes so far. They are held back by a lack of infrastructure and know-how. That is why waste is often incinerated or disposed of in landfills, rivers and the surrounding environment. "Our mission - Another life for plastic, because we care - is also aimed at supporting these regions with solutions for plastic recycling, and with plasticpreneur® we have found the ideal partner for this," says Manfred Hackl, CEO EREMA Group.

The start-up company's machines can process HDPE, PP, PS, LDPE, PLA, AB and TPU separately. Their product range includes a shredder, injection moulding unit, extruder unit for the production of end products, air filters as well as custom-built moulds. "For our machines to be used in regions with little infrastructure, they must be easy to operate without prior knowledge. The fact that we also develop end-product solutions needed locally makes our range of services particularly attractive here," explains Sören Lex, CEO and co-founder of plasticpreneur®. As soon as recycling also becomes a source of income for the operators, they become entrepreneurs. That explains the name of the start-up, a word created from "plastic" and "entrepreneur". plasticpreneur® customers in these countries include e.g. social enterprises and operators of refugee camps, where everyday consumer goods - from clothes pegs and school supplies to toys and fence posts - are produced and sold using plastic waste. This means that the added value stays local.

The demand for plasticpreneur® machines is also increasing in industrialised countries. On the one hand by educational institutions and organisations that use them to raise awareness of the need for a circular economy in workshops and to give pupils as well as adults a better understanding of plastic recycling. On the other hand by customers who are developing new end-products for plastic waste together with plasticpreneur®. Because the machines are so easy to operate they enable a low-theshold use of recycled plastics in product development processes, starting from generating prototypes to launchin small series production. Small companies, product designers and developers therefore are another steadily growing customer segment.

The Reifenhäuser Group will be represented with four booths at the world's leading trade fair for plastics processing, K 2022, from October 19 to 26. Under this year's Reifenhäuser motto "The Time is Now", the extrusion specialists will show producers of films and nonwovens solutions for the three major topics of the industry: sustainability, digitalization and productivity.

The main booth showcases the Reifenhäuser Blown Film, Cast Sheet Coating and Reicofil business units. With the help of machine exhibits, visual presentations and concrete solutions for end products, visitors will learn, among other things, how they can manufacture fully recyclable products economically, process recyclates safely, increase their output and network the entire production without becoming dependent on systems, specialists or manufacturers. To ensure smooth production even after purchase, Reifenhäuser Service shows how customers can get the best out of their Reifenhäuser products and increase their productivity with rework solutions, modifications, training programs and digital services.

The component specialists of the Reifenhäuser Extrusion Systems business unit will additionally present their portfolio at two other exhibition booths. Here, everything revolves around screws, barrels and extruders - and why, especially for processing recycled material, high-performance wear protection is essential for reliability and high economic efficiency. Reifenhäuser Extrusion Systems will also showcase its innovations for flat dies and coextrusion blocks and their coordinated interaction for maximum productivity.

In addition to its own booths, Reifenhäuser will also be present as a partner of the R-Cycle initiative as part of a joint pavilion on the open-air site in the so-called Circular Economy Forum. R-Cycle is a cooperation project of various technology companies and organizations along the entire life cycle of plastic packaging.

Aanother highlight for visitors to the Reifenhäuser trade fair booths is the opportunity to additionally participate in the in-house exhibition on October 20, 21 and 24 at the Reifenhäuser Technology Center.