From the Sector

Laying the bases for a more sustainable world, adopting responsible strategies is no longer an option but an indispensable and compulsory structural revolution today and for the future to come. This topic is the subject of the Smart Voice "The Circular Stories of C.L.A.S.S.: the journey of Bemberg™ by Asahi Kasei towards a smart, responsible and contemporary luxury" organised by C.L.A.S.S. eco hub that has taken place on Thursday 27th May at 4 pm CET. 4 unique and complimentary design realities has been sharing  the  Bemberg ™ choice as unique and precious fibre ingredient that gives rise to a performing design incorporating new generation values, for their unique paths of style and fashion to offer to the contemporary consumer.

Specialist and expert of innovative fibres, during the session Ettore Pellegrini, Marketing & Sales Manager-Marketing & Sales Manager Asahi Kasei Fibers Italia, illustrated the history of Bemberg™ starting from its origins to nowadays, reporting its various applications that have been then illustrated in their uniqueness by the speakers of the session.

Paolo Verdoia, Lining research and development raw materials at Ermenegildo Zegna, who has been involved in the development of accessory raw materials for the Ermenegildo Zegna Group for 14 years. During the digital meeting he talked about priority collaborations with responsible and high quality materials such as Bemberg™, the brand's approach to sustainability and future projects.

The session has also been attended by new generation designer Gilberto Calzolari winner of C.L.A.S.S. ICON 2020, who used Bemberg™ in his latest AW 2021-22 collection entitled "At this stage".

Camilla Carrara, founder and zero-waste designer Zerobarracento says "We select Bemberg™ for our creations for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with our zero-waste commitment."

“By choosing to work with Bemberg™, we have made an exclusive and sustainable choice in order to offer tailors, designers, brands and garment manufacturers who believe in and are committed to responsible but at the same time premium and exclusive fashion a new business opportunity" says Alessandro Ivaldi Director Business Unit of Carnet, a division of Ratti Group that produces and distributes worldwide fabrics for the creation of made-to-measure garments for men and women.

As part of ISKO’s Responsible Innovation™ strategy, the company has a commitment to supporting the next generation of design students and up-and-coming designers and brands. This commitment was shown most recently when the leading denim innovator donated a selection of its denim fabrics to three students at the Savannah College of Art and Design, to support the design and development of their final year collections and help them shape their creative vision.

On 7 May, the students’ collections were presented to a panel of fashion industry experts, including ISKO’s Marketing and Business Development Manager, Sonny Puryear, who offered invaluable feedback and support for their future endeavours.

The university has taken part in several past editions of ISKO’s I-SKOOL™ denim design contest, so it was logical that three of this year’s graduates, Ifeade Adedokun, E'Naiyah Frazier, and Maryam Muhammad would turn to ISKO in light of its longstanding knowledge and expertise when it comes to denim. The company was proud to provide them with ISKO fabrics, developed according to advanced and responsible processes and in compliance with strict international standards.

Archroma announces a successful first year on the U.S. home care market with its whiteness solutions for laundry and detergents.

Archroma acquired in December 2019 the BASF's stilbene-based optical brightening agents (OBA) business for liquid and powder laundry detergent applications. The acquisition included the OBA technology, portfolio and manufacturing unit at Ankleshwar, India.

Since then, Archroma has mobilized its global experts, technologies and know-how, to design a holistic solutions portfolio for household, industrial & institutional cleaning (HI&I) aimed to support detergent manufacturers.

The portfolio now includes solutions for whiteness, coloration, stain removal, fabric softening, as well as sequestering agents and surfactants, which can be used in applications such as multipurpose cleaning powders, detergent powders, dish wash tablets and liquids, laundry liquids and fabric softeners, and hard surface cleaners.

Archroma used its experience working with manufacturers and brands in the textile industry to enter the US detergent markets for the very first time, and has been able to gain a significant position with most key laundry detergent manufacturers with its solutions for whiteness.

In particular, the company reports special interest from U.S. detergent brands and manufacturers for its Leucophor® 5BMGX, as this optical brightener allows them to achieve high levels of whiteness with a blueish undertone. The product is also highly soluble in water and stable in oxidative environment.

drapilux 117 comes in 120 colours. The piece dyer also improves the room acoustics thanks to the intelligent additional function drapilux akustik. Additionally it’s possible to equip the fabric with drapilux antimicrobial. This function acts against viruses, bacteria and fungi on  the  textile  surface,  thus  contributing  to  the  hygiene  chain.  With  its comprehensive colour palette, the acoustic fabric is versatile and can be used in hotels as well as in schools, offices and the healthcare sector.

International technology Group ANDRITZ has received an order from Pratrivero s.p.a. to supply a new eXcelle batt forming line for their production facilities in Valdilana, Italy. The line will be dedicated to the production of Maliwatt products, used in furnishing, automotive, naval, medical, geotextiles, advertising, clothing, and packaging applications. Installation and start-up are scheduled for the third quarter of 2021.

The ANDRITZ batt forming line includes an eXcelle card and eXcelle crosslapper, a ProDyn™ web profiling correction system as well as a scanning gauge with a closed loop. The ProDyn system combines actions from the card doffers with dynamic speed variation at the crosslapper. This will result in substantial fiber savings and reduction in CV%, providing improved weight evenness in the final product. The ProDyn closed loop will ensure the best possible self-regulation for the equipment and thus enable Pratrivero to produce one of the best product qualities on the market. Pratrivero will be the world’s first company to use the ProDyn technology in the Maliwatt stitchbonding process.

Stitchbond is a nonwoven process made by mechanically interlocking fiber webs with continuous filaments, thus imitating textiles. Stitchbonded products are used in many applications due to their lower production costs compared to woven textiles. Among all the different nonwoven processes in which it operates, ANDRITZ is also a market-leading supplier of batt forming equipment for the stitchbonding processes producing Maliwatt, Malivlies and quilting.

Pratrivero is an important player in the production of nonwoven fabrics using stitchbonding technology.

• Global online fashion retailer and UK supplier - Asos and Fashion-Enter Ltd. - teaming with Kornit for adoption of efficient, low-impact direct-to-fabric digital textile printing with zero water waste and accelerated production speeds

Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced that global online fashion retailer ASOS and its supplier Fashion-Enter Ltd. are implementing Kornit Presto to explore the future opportunities presented by on-demand manufacturing.

Kornit Presto is the most advanced single-step solution for direct-to-fabric printing, enabling Fashion-Enter Ltd. to rapidly deliver test-and-repeat small product runs on behalf of ASOS. These production capabilities will enable ASOS and Fashion-Enter Ltd. to imprint designs on multiple fabrics at the push of a button, through a lower-impact production process that has zero water waste and accelerates production speeds by cutting out typical dyeing processes.

In Kornit’s pigment-based digital textile production capabilities and efficient workflow solutions, Fashion-Enter Ltd. sees an answer for brands serving the needs of today’s consumers, while reducing inventory waste and improving supply chain management and garment quality.

International technology Group ANDRITZ has always been at the forefront in providing innovative and sustainable solutions for the global nonwovens industry. Optimization of resource management, especially reducing the consumption of raw materials and other substances used and also keeping resources in use for as long as possible, are decisive factors in enabling nonwovens producers to offer competitive and sustainable products.

As a world market leader for nonwovens production equipment and services, ANDRITZ offers a full range of products to meet these challenging demands.

Maximizing the evenness of the product across the entire production line is one of the key success factors. The weight profiling product range of ANDRITZ – consisting of ProDynTM and ProWidTM – has been extended by ProWinTM. This new development is the combination of the two existing systems ProDynTM and ProWidTM. It allows nonwovens producers to achieve optimum weight profiling at the crosslapper delivery and increase their process speed by up to 15% at the same time. ProWin combines the long-term process experience and in-depth knowledge ANDRITZ has on needlepunch lines with innovative software to synchronize action across the line. Guillaume Julien, Head of Needlepunch Sales at ANDRITZ Nonwoven, explains,

“We have developed a self-regulating, advanced technology to reduce fiber deposits at the edges of the web and eliminate the “smile” effect across its width. ProWin enables producers to optimize the CV ratio autonomously and precisely while also generating significant fiber savings of up to 10% and increasing production speed. Thus, it also provides a faster ROI.“

When it comes to the spunlace process, a better product quality can be obtained by ensuring that the different equipment units in the production line are consistent with one another. The TT card, the Jetlace hydroentanglement unit, and the neXdry through-air dryer are the perfect combination to obtain premium visual quality and characteristics in the web. For an equivalent amount of fibers, this set-up is designed to produce an even web with significant bulkiness and an excellent MD:CD ratio without impacting the production capacity.

Maximizing performance by minimizing the raw material input and the amount of waste produced is a real driver of cost optimization. This is why ANDRITZ has created and integrated a solution that allows nonwovens producers to retrieve the wasted edges of their spunlace fabric and re-use it as recycled fibers. As a result, roll-good producers can even obtain the same web characteristics as when using virgin fibers, and most importantly, the exact same quality.

ANDRITZ also offers – under the brand Metris – ANDRITZ digital solutions – a variety of several service apps for optimum customer benefit. The Metris Cost Management app is used to track raw material consumption. It is an advanced system aimed at monitoring fiber consumption and allowing in-depth diagnoses to investigate raw material losses and savings grouped by different process areas. Thanks to this Metris application, ANDRITZ customers are able to optimize their system’s consumption of raw materials.

All these innovations are available in ANDRITZ’s technical centers, where ANDRITZ process experts will be glad to welcome customers in order to discuss and define their product expectations.

US-made Acteev Protect™ masks have embedded zinc ion technology which deactivates many viruses and eliminates bacteria

Bunzl Distribution, a leading supplier of packaging, disposable supplies, and cleaning and safety products, has signed on as the distributor in Mexico for Acteev Protect™ masks, made in the United States by polyamide manufacturer Ascend Performance Materials. A global distributor, Bunzl provides supplies to supermarkets, food processing plants, retailers and convenience stores in Mexico.

Bunzl will distribute the Acteev Protect Nonwoven Mask, a reusable general purpose mask that features powerful antiviral and antibacterial properties. Acteev technology embeds active zinc ions in a polymer matrix which destroys microbes, deactivates many viruses and eliminates bacteria and fungi.

Recent testing on Acteev fabric completed at the University of Cambridge has demonstrated that Acteev technology deactivates the virus that causes COVID-19, SARS-CoV-2, with greater than 99.9% efficacy. Ascend has submitted several masks designs to the U.S. Environmental Protection Agency and the U.S. Food and Drug Administration to obtain the appropriate regulatory clearances to make specific claims regarding the technology’s antiviral properties in the United States.

Carlos Green, Director General of Bunzl de México, says the company is pleased to bring products featuring better safety and protection to the Mexico market. “Our customers are more focused than ever before on doing business safely, and Acteev masks offer an added level of protection in the workplace,” he said. “We’re excited to offer our customers this premium product that provides some of the best protection available.”

In addition to antiviral, antifungal and antibacterial protection, the washable, reusable masks are lightweight, breathable and odor-fighting, making them comfortable to wear during a long shift at work or for outdoor workout. “Workers in industrial settings, such as chemical and food processing plants, and convenience stores and other retail outlets deserve the right protection as they keep society and the economy moving in Mexico,” said Juan Toro, Ascend’s principal business development leader for Acteev in the Americas.

“We are proud to partner with Bunzl to help deliver a reusable mask that provides both antiviral properties as well as an opportunity reduce the number of masks consumed, saving the companies money.”
Acteev Protect shows promise for use beyond masks, according to Ascend. The technology was originally developed for workout wear, and now the company is working textile applications ranging from gloves to scrubs to high-end athleisure.

• The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

Laura Pianazza derives her professional experience from the editorial sector, where she was active for many years on a European level for a trade magazine specialized in the denim business. Thanks to this background, she was able to develop a strong network of contacts with entrepreneurs, top management and marketing agencies. Her constant interaction with customers shed light on the digital challenges present in most Italian companies: firstly, the fragmentation of services offered online and, secondly, the lack of integration between technology and marketing strategies. The latter is the one most often neglected by firms and Laura recognized many risked not being well prepared for this transformational shift in business by investing little time and at a slow pace.

The DENIMAZING project works side by side with denim fabric manufacturing companies (b2b), finished product brands and distribution companies (b2c), all with the same common denominator: denim. A unique service assisting raw materials manufacturers in finding market niches in companies that create product, who in their own right would like their brand to be seen and sold to a growing customer base. In the b2b landscape, companies can sell their own fabrics by the meter thanks to their own 3D presentation and customers can virtually visit their showrooms. Similarly, brands will have the same possibility to sell their creations as on a real e-commerce site, thanks to virtual tours in their showroom and specific areas for sales and/or chatting/videocalls with end-customers. Instead, for companies providing supply chain services (coloring, washing, etc.), individual virtual rooms will be made available inside the marketplace, in order to speak directly with sales managers from brands and the fabric companies.

The business side is just one aspect of this project. Thanks to its partnership with the marketing and online sales agency VELVET, DENIMAZING grows based upon a series of key tasks during different phases, namely: platform construction, marketing and advertising, both traditional and via web and social medias.

Not only has Laura has added a series of high-level technology/web master courses to her experience, but DENIMAZING also brings together a team of qualified professionals having a longtime experience in different fields of the denim business: sales, entrepreneurs, web design and marketing, while the end-customer will be in direct contact with the headquarters for assistance, customer care and updates.

• PrimaLoft and Origin Materials have launched a program to develop high-performance, carbon-negative insulating fibers for diverse apparel applications, including for leading outdoor, fashion, and lifestyle brands, as well as home goods applications such as hypoallergenic insulated bedding.
• PrimaLoft, an advanced material technology company and a world leader in the development of high-performance insulations and fabrics, will develop the fibers with Origin Materials to address demand for sustainable, high-performance materials from its over 900 global brand partners. PrimaLoft iconic brand partners include Patagonia, Stone Island, L.L. Bean, Lululemon, adidas and Nike.
• The program will focus on carbon-negative PET and next-generation polymers produced by the Origin Materials patented technology platform, which turns sustainable wood residue into cost-advantaged, carbon-negative materials that reduce the need for fossil resources.

Origin Materials, Inc. (“Origin Materials”), a leading carbon negative materials company, and PrimaLoft, an advanced material technology company and a leader in the development of high-performance insulations and fabrics, announced a new program to develop carbon-negative, insulating, high-performance fibers. The fibers will be used across a diverse array of end products, including insulating fiber for leading outdoor, fashion, and lifestyle brands, as well as home goods applications such as hypoallergenic insulated bedding.

The companies will work to rapidly develop and commercialize new products derived from Origin Materials’ platform. The collaboration will leverage the leadership position of PrimaLoft as a specialty producer of insulating fibers and filaments with over 900 global brand partners, as well as a large global network of manufacturers that employ a wide array of textile processes to make its products, including extrusion, carding, spinning, finishing, weaving, knitting, dyeing, airlaid, meltblown, and other technologies.

The collaboration builds on PrimaLoft’s “Relentlessly Responsible™” mission to elevate both performance and sustainability, through innovation. The platform includes PrimaLoft® Bio™, which was developed and launched into the market in late 2018 as an effort to battle microplastics in the ocean; PrimaLoft® P.U.R.E.™, which provides materials manufactured with greater than 50% CO2 savings; and PrimaLoft’s post-consumer recycling initiative. The next frontier for the company is non-petroleum based raw materials, including products that biodegrade and other circular economy solutions.