From the Sector

The Lenzing Group learned that Lenzing's main shareholder B&C Group and the Brazilian pulp producer Suzano S/A have signed a long-term partnership in connection with the majority stake in Lenzing. As part of this agreement, Suzano S/A will take over a 15 percent stake in Lenzing AG from B&C Group. Suzano is the world's largest pulp producer based in Sao Paolo and recently achieved annual sales of more than EUR 7 billion.

Lenzing's management welcomes the proposed transaction and looks forward working with another core shareholder.

drupa 2024 in Düsseldorf drew to a successful close on 7 June after eleven days. 1,643 exhibitors from 52 nations presented a showcase of innovations in the Düsseldorf exhibition halls and thrilled the trade visitors with performances. The international share of the visitors was 80%, with attendees coming from 174 countries. After Europe, Asia was the most strongly represented region with 22%, followed by America with 12%.  Asia as well as Latin America and the MENA region are markets with great growth potential, which was reflected in the significant increase in exhibitors' presence and order books.

Exhibitors praised the high level of decision-making competence of visitors. They, in turn, gave top marks to the range of products and services on offer in the 18 exhibition halls. Around 96% of all visitors confirmed that they had fully achieved the objectives associated with their visit. At over 50%, most of them came from the printing industry, followed by the packaging industry, whose share has increased significantly and which was the focus of many exhibitors as a growth driver. In total, 170,000 trade visitors attended drupa 2024.

Digitalisation
Automation took centre stage at this year’s drupa, with a strong focus on AI and smart workflows, including software solutions. It became clear that digital and analogue technologies ideally complement and benefit from each other. Traditional industry leaders presented a wide range of digital solutions, while digital pioneers integrated conventional components into their offerings. Robotics played an important role in the exhibition halls and illustrated the path towards the smart factory.

Transformation and growth
drupa made it clear that the industry has great potential for the future, even against the backdrop of many challenges, and that the prospects are promising. In the last financial year, the global printing industry achieved a turnover of around EUR 840 billion (source: Smithers) and continues to develop at varying pace worldwide.
Many new strategic alliances concluded at the trade fair reflected the opportunities that are only possible in such a concentrated form at drupa.

Sustainable technologies
Technology is the key to achieving sustainability goals - exhibitors at drupa illustrated this with numerous practice-orientated developments and concrete solutions. Top priority is given to resource efficiency and the path to a functioning circular economy. In addition, Touchpoint Sustainability from the VDMA, the German Machinery and Equipment Manufacturers’ Association, showcased current state of the art innovations, presented best-practice use cases and gave a far-reaching outlook into the future of a sustainable printing industry.

Knowledge transfer
The supporting programme with its five special forums drupa cube, drupa next age (dna) and the Touchpoints Packaging, Textile and Sustainability was well received. In times of constant change and the resulting new business models, they ensured an intensive transfer of knowledge and provided important guidance. Guided tours on various key topics rounded off the trade fair experience.

The next drupa will be held in 2028.

At DRUPA in Düsseldorf, BW Converting – formerly BW Converting Solutions – has launched an updated branding identity on the heels of incorporating print and industrial technology company Baldwin into its roster – a portfolio that already includes heavyweights Paper Converting Machine Company (PCMC) and Winkler+Dünnebier (W+D), as well as Hudson-Sharp, STAX Technologies and Northern Engraving and Machine Company.

With a potent mission, BW Converting pledges to do more than just describe the quality of its converting technologies, but also signify a commitment to betterment that reaches outside the factories and extends into the lives of consumers and society.

The rebranding effort positions BW Converting and its brands in a visually strong and structured architecture so customers and markets can quickly grasp the breadth of the capabilities the company can offer, over just individual brands’ strengths.  

“Our mission is to inform our markets about topics which help them bridge the gap between what they know and what they need to know. This starts with the clarity of our mission,” said Simon Blake, VP of Marketing, BW Converting. “Because we change and transform many raw materials from one purpose to a better one, we are supporting all our customers’ and markets’ goals to ‘Change for the better.’”  ¬¬

“The rebrand is a culmination of a focused plan to support customers’ growth through the integration of our knowledge, scale and global footprint over six strong product brands,” said Stan Blakney, Group President, BW Converting. “Customers are looking for a recognizable company that can support them either in one or many technologies. This rebranding will enable them to do that and have a better understanding of why we come and work for BW Converting.”

The Fashion for Good Museum publishes its legacy document. The report was prompted by the museum’s closure on June 5th, 2024. It represents the museum’s mission, summarising invaluable insights gathered over six years and key results such as reaching 115.000 visitors and creating a dedicated community of more than 250.000 followers online. Committed to transparency and collaboration, Fashion for Good shares its reflections, tools, and transferable learnings, as well as the future of its collections and next steps, continuing to inspire positive change within the fashion ecosystem. All information can be accessed on the Fashion for Good website for continued use and benefit of educators, the cultural sector, and the wider public.

Looking back on its journey, the Fashion for Good Museum celebrates achievements such as hosting 115.000 visitors, including 8.000 students from 200 schools, curating 13 exhibitions, offering over 75 events, launching 4 educational programmes, reaching both current and future generations, and inspiring many to drive change in the fashion industry. With an earned media value of over 46 million Euros through press coverage since 2017, Fashion for Good's influence has been significant, evident in its 250.000 social media followers and 15.000 newsletter subscribers.

The report fulfils the promise Fashion for Good made in 2017 – to share their journey, learnings, and most impactful activities with the world. Within these pages, readers will discover reflections on their messaging, insights about creative partnerships with entities such as Lowlands Festival, Dutch Design Week, and Museumnacht to case studies of pioneering exhibitions. Their programming was created around themes and topics, such as the untold stories around cotton, circularity, and the future of biomaterials to educate and inspire visitors, ultimately empowering them to take action themselves.

Reflecting on the output of the museum during its short existence, as well as its footprint and wide reach, while acknowledging the challenges encountered during its establishment and development, Fashion for Good distilled six key lessons from Fashion for Good's sustainable museum practices:

• Recognition of Broader Shift: There is a wider movement towards sustainability in the museum sector, exemplified by Fashion for Good and the new ICOM definition.
• Storytelling for Societal Change: Cultural institutions are crucial in driving societal change in fashion consumption through storytelling.
• Innovation through Limitations: Embracing organisational limitations can stimulate innovation in museum collection management and education.
• Audience Engagement: Understanding and expanding the core audience is essential for effective engagement in sustainability initiatives.
• Measuring Impact: It's challenging to measure impact for organisations with social missions, requiring clear success criteria.
• Establishing a Sustainability Framework: Defining sustainability within context is fundamental for organisational sustainability efforts.

Messe Düsseldorf Group and PRINTING United Alliance, two important printing technology event organizers, announce a closer working relationship.

Starting in 2024, the partnership of the trade fairs drupa and PRINTING United Expo located in Europe and North America, respectively, will bolster the reach of each brand throughout the industry. Both organizations, with their customer-centric focus, will look to make all their events even more relevant and beneficial to both attendees and exhibitors in the ever-changing printing technology landscape.

PRINTING United Expo 2024 will be held in Las Vegas from September 10-12 at the Las Vegas Convention Center.

Archroma is bringing its new SUPER SYSTEMS+ concept and key denim innovations to Denim Première Vision Milan on June 5 and 6 and Denimsandjeans Vietnam on June 26 and 27.

From classic blue jeans to fashion-forward designs with fresh cuts, colors and finishes, denim remains one of the most popular fabrics worldwide. At the same time, the industry is beginning to question traditional production methods that use considerable water and energy and also have limitations in terms of the selection of chemicals and dyes that are clean and safe.

Archroma will demonstrate its solutions at Denim Première Vision Milan and Denimsandjeans Vietnam, including SUPER SYSTEMS+ for Denim. SUPER SYSTEMS+ are end-to-end systems developed by Archroma to allow brands and mills to make an impact by saving resources, delivering more durable apparel or adopting cleaner chemistries, or by choosing enhanced outcomes in all three areas at once. The suite encompasses wet processing solutions from sizing to finishing; durable colors and functional effects that add value; and cleaner chemistries that go beyond compliance to anticipate future restrictions.

Trade show visitors will also be able to explore Archroma’s new DENIM HALO, a laser-friendly and easy washable denim, as well as a range of other product innovations, such as DIRESUL® EVOLUTION BLACK, DENISOL® PURE INDIGO 30 and EarthColors®.

DIRESUL® EVOLUTION BLACK is Archroma’s cleanest sulfur black dyestuff. Manufactured using fewer resources, it has an overall impact reduction to 57% during dye synthesis compared to standard Sulfur Black 1 liquid.* Importantly, it also offers mills the opportunity to deliver unique shade and wash-down effects that stand out in the market.

DENISOL® PURE INDIGO 30 LIQ is an aniline-free** pre-reduced indigo that creates authentic denim look with the same performance and efficiency as conventional indigo dye, but in a way that can reduce the risk of pollution. Furthermore, it is produced in an aniline-free** process to help enable cleaner denim production.

EarthColors® is a patented Archroma technology that creates high-performance biowaste-based dyes from non-edible food and agricultural waste, leaving the edible part available for consumption. EarthColors® dyes are fully traceable and help reduce the industry’s overall impact on the water footprint. Since they upcycle waste from other industries, they also help contribute to a circular economy.

* Ecotarrae lifecycle analysis
** Below limits of detection according to industry standard test methods

Source Fashion, which takes place at Olympia London from 14th - 16th July 2024, continues to grow its presence of international exhibitors from new sourcing regions, including representation from southeast Asia and Africa.

The first Malaysian manufacturer to be represented at the trade fair is Kualesa Apparel. Kualesa started as a small seed of an idea, with a big ambition and an even bigger purpose. The brand has evolved from a simple set of values to a producer of great-looking and comfortable bamboo apparel that’s challenging fast fashion. Kualesa offer flexible MOQ’s ranging from 250 pieces to high production capacity of 50,000 pieces a month.

Fairs and More Inc from the Philippines returns to the show for a third time, bringing a pavilion of Filipino manufacturers and makers.

The show also welcomes its first ever Nigerian manufacturer, Beyond Clothing. Beyond Clothing is a garment factory, that specialises in crafting premium custom clothing, branded uniforms, corporate uniforms, and sublimated t-shirts. The range also includes promotional apparel, workwear, and PPE personal protective apparel for hospitals.

Returning to Source Fashion, Texpro Corp (a branch of Kassab Group) from Tunisia has grown rapidly to become a fully integrated apparel manufacturer certified with GOTS, BSCI, BCI, and OCS covering the complete production cycle focusing on sustainability through the process from fabrics to manufacturing, washing and dying. The company specialises in denim and flat garment manufacturing and the product portfolio includes casual dresses, shirts, jackets, pants and coats for men, women and kids. Texpro Corp are increasingly partnering with customers to ensure high consistent quality on the products and invest in innovation to help improve the environmental impact by consistently delivering responsibly produced products.

Visitors will also discover International Trade Center (ITC), who is returning with a pavilion that includes a debut area for Ghanian producers. With manufacturing in Ethiopia, Shints Co Ltd. is a global producer of high-performance outdoor clothing and camping equipment.

A strong contingency from Europe includes over 25 UK exhibitors, representation from France, Italy and Spain, and a selection of Portuguese exhibitors including Ttantos Textiles, FLM Textil, SMSenra and Lagofra.

Nearly 30 countries, including Peru, Cambodia, Pakistan, Hong Kong, Italy, and Greece will be represented. Large pavilions from China, India and Turkey have also been confirmed, as well as Tanzania, Madagascar and Nepal.

adidas and Arsenal reveal the new home kit for the 2024/25 season, that celebrates the rich heritage of The Gunners.

The club’s traditional colours of red and white with a slick navy addition, combine to create a modern looking design, that sees the cannon feature outside the crest on the home kit for the first time since the 1989/90 season. Previously seen on Arsenal away and third kits, the cannon represents an enduring symbol of Arsenal’s history which has been synonymous with the club since its inception.  

The new kit will be worn on pitch for the first time by Arsenal Women when they take on Brighton in the final match of the WSL season on Saturday May 18.

• Revenue up 5.7 percent year-on-year to EUR 658.4 million
• EBITDA more than doubles year-on-year to EUR 71.4 million
• Free cash flow of EUR 87.3 million (compared with minus EUR 132.3 million in the first quarter of 2023) and thereby positive for the third consecutive quarter
• Performance program shows positive effect on revenue, EDITDA, and free cash flow
• Lenzing confirms EBITDA guidance for 2024

The Lenzing Group, a leading supplier of regenerated cellulose for the textile and nonwovens industries, recorded a further improvement in fiber sales volumes in the first quarter of 2024. An expected recovery in markets relevant for Lenzing has to date failed to materialize. Fiber prices remained at a low level. Although the costs of raw materials and energy continued to decrease, they remained higher than in the pre-crisis 2019 year.

Outlook
Even though the IMF has upgraded its growth forecast for 2024 from 3.1 percent to 3.2 percent, a number of risks remain for the global economy: potential geopolitical shocks, persistently higher inflation and key interest rates, as well as market risks emanating from the Chinese real estate market are currently considered to be the most relevant.

General inflation and falling incomes in real terms are continuing to exert a negative impact on consumer sentiment. A recovery in the consumer clothing market, which is important for Lenzing, will also depend on a further normalization of stock levels.

The currency environment is expected to remain volatile in regions relevant to Lenzing.

In the trend-setting market for cotton, a stable price trend is expected for the 2023/2024 harvest season.

Earnings visibility remains limited overall.

Revenue and earnings in the first quarter exceeded Lenzing’s expectations, despite the persistently difficult market. Lenzing is ahead of schedule with the implementation of its performance program. By appointing a separate Managing Board member, the projects identified to date are to be implemented even more rapidly, and new potentials are to be leveraged. Lenzing expects that these measures will increasingly contribute to further earnings improvement over the coming quarters compared to the first quarter of 2024.

Taking the aforementioned factors into consideration, the Lenzing Group confirms its guidance for the 2024 financial year of year-on-year higher EBITDA.

In structural terms, Lenzing continues to anticipate growth in demand for environmentally responsible fibers for the textile and clothing industry as well as the hygiene and medical sectors. As a consequence, Lenzing is well positioned with its “Better Growth” strategy and plans to continue driving growth with specialty fibers as well as its sustainability goals, including the transformation from a linear to a circular economy model.

• GOTS Version 7.0 released
• GOTS certified entities grow by 8% and expand to 89 countries
• GOTS releases Due Diligence Handbook for certified entities
• Farm-Gin Registry implemented in India, creating a direct link and better evaluation of incoming data
• GOTS collaborates with European Space Agency and Marple for AI organic cotton project
• #Behindtheseams campaign reaches 21 million+ unique individuals

The Global Organic Textile Standard (GOTS), managed by non-profit Global Standard, recognises 2023 as a year of significant milestones. From expansion of GOTS-certified facilities to the release of a new standard version, GOTS remained a beacon for businesses navigating changing legislation, social and environmental demands.

Coming out of one of the strongest years for GOTS, 2023 culminated with 25 GOTS-approved certification bodies reporting a noteworthy 14,676 certified facilities (an 8% growth from 2022) in 89 countries.

Ushering in GOTS Version 7.0
As of 1 March, facilities that become GOTS-certified will operate under the new GOTS Version 7.0, released in March 2023 with a one-year transition period. GOTS Version 7.0 and its accompanying Implementation Manual provides a comprehensive solution for companies who want to produce organic textiles and be supported to ensure compliance with environmental and human rights due diligence along the entire value chain, from field to finished product.

GOTS Version 7.0 also introduced a six-step due diligence process and handbook that equips GOTS-certified operations to proactively identify, assess and mitigate adverse impacts throughout their value chains.

Looking to the future
GOTS initiated in 2023 two major projects in India, the globe’s largest producer of organic cotton. The Farm-Gin Registry was introduced for the 2022-2023 harvest season, which acts as a link between farm and gin and is a tool to strengthen integrity by collecting organic raw seed cotton data producing farm or farm group.

GOTS, the European Space Agency (ESA) and software company Marple launched a new project that aims to show the potential for remote satellite monitoring of organic cotton cultivation systems. The project trained artificial intelligence (AI) to use ESA satellite data to detect cotton fields across India and automatically classify them according to their cultivation standard. By integrating standardised yield metrics, this innovative approach will enable GOTS to generate realistic estimates of organic cotton yields in specific areas. In addition, the project is expected to empower GOTS to recognise cotton fields that have not yet obtained organic certification but possess the potential for a transition to organic cultivation. The first results of the project will be announced in June.

Educating the consumer
GOTS, in its ongoing commitment to stakeholder education, orchestrated in November an immersive 360-degree awareness and educational campaign. Successfully engaging both consumers and industry professionals, the initiative shined a spotlight on GOTS-certified companies and their products, which empowered consumers to make more conscientious choices while shopping. With an impressive turnout of over 250 certified entities, the campaign made a significant global impact, reaching more than 21 million unique individuals worldwide.