From the Sector

• Schleswig-Holstein Minister President visits Neumünster, Germany

Since the outbreak of the coronavirus pandemic, the worldwide demand for protective masks and apparel has resulted in a record number of new orders in the high double-digit millions of euros at the Oerlikon Nonwoven business unit of the Swiss Oerlikon Group. From the manufacturing site in Neumünster, Germany, the high-tech meltblown systems – with their patented ecuTE+ nonwovens electro-charging technology – are meanwhile be exported all over the world. For the very first time, a contract has now been signed with a business in Australia. Today, Schleswig-Holstein’s Minister President Daniel Günther was won over on site by the technology of a ‘global player’. Rainer Straub, Head of Oerlikon Nonwoven, was thrilled, stating: “The machines and systems for manufacturing manmade fiber and nonwovens solutions from Neumünster enjoy an outstanding reputation throughout the world. It is especially in this crisis that the technology from Schleswig-Holstein has proven itself to be absolutely world-class.”

In addition to a tour of the meltblown system and its assembly and production facilities, the visit by Minister President Daniel Günther had one purpose above all: the dialog between politicians and business. Rainer Straub, Head of Oerlikon Nonwoven, and Matthias Pilz, Head of Oerlikon Neumag, jointly expressed their thanks for the support that Oerlikon has repeatedly had the fortune to experience over the past months and years in Schleswig-Holstein and looked to the future full of hope. “As a result of our additional investment at the site here in Neumünster – be this in our new technology center that will be completed by the end of this year or in our new logistics center that is already operating – we, as one of the region’s largest employers, are continuing to move forward, supported by a State Government that is also focusing on both promoting industry and business and on advancing an efficient training and educational system, as innovation is only possible with outstanding engineers”, stated Matthias Pilz. And Rainer Straub directed his appeal specifically at the Minister President: “Treat education and training as a priority. Ultimately, they will secure the future of Schleswig-Holstein as a center of excellence and manufacturing!”

Five-million-euro digitalization program

Daniel Günther, the incumbent Minister President of Schleswig-Holstein since 2017, immediately responded, making reference to one of the Federal State’s current training initiatives: “The State Government is supporting higher education institutions and students in the present coronavirus crisis. With a five-million-euro digitalization program, we are investing on the long-term digitalization of our higher education institutions. With this, we are overall creating a future for young people, particularly also for those who could very well go on to invent the next generation of manmade fiber systems.” And the Minister President was just as impressed by the willingness and readiness with which Oerlikon has been providing high-level support since the beginning of the COVID-19 pandemic to master the present challenges as he was with the company’s meltblown technology itself. Rainer Straub explained: “When, at the beginning of the pandemic in February, demand for protective face masks increased rapidly, we at Oerlikon Nonwoven responded immediately. We ramped up all the available production capacities here in Neumünster in order to quickly manufacture nonwovens for producing face masks using our laboratory systems. As a result, we have been able to make a small, regional contribution to covering demand. In parallel, we have pulled out all the stops in order to systematically further expand our skills as machine and system builders so as to cater to the initially expected, and now also continuing, global demand for meltblown systems as quickly as possible.”

Leading meltblown technology

The Oerlikon Nonwoven meltblown technology – with which nonwovens for protective masks can also be manufactured, among other things – is recognized by the market as being the technically most efficient method for producing highly-separating filter media made from plastic fibers. The capacities for respiratory masks available in Europe to date are predominantly manufactured on Oerlikon Nonwoven systems. “Ever more manufacturers in the most diverse countries are hoping to become independent of imports. Therefore, what we are experiencing in Germany is also happening in both industrialized and emerging countries throughout the world”, commented Rainer Straub. In addition to China, Turkey, the United Kingdom, South Korea, Austria and numerous countries in both North and South America, Australia and not least Germany will for the first time also be among the countries to which Oerlikon Nonwoven will be delivering machines and equipment before the end of 2021.

• Diana, Giusy, Simona and Marina. The call to action of the fashion world was born from four women engaged in the field of sustainability. On the occasion of Fashion Revolution Week, we tell you their story and the results achieved

A task force of Italian textile companies active in our area supported the first call to action launched at the fashion world by four women who have always been involved in the field of sustainability. The appeal launched on March 19th by the green journalist Diana de Marsanich, Giusy Bettoni, founder and CEO of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy)the eco multi-platform hub specialized in integrating a new generation of eco values into fashion, products and companies, Simona Roveda, Editorial Director and Director of Institutional Communication of LifeGate and Marina Spadafora, Italian Country Coordinator of Fashion Revolution and currently collaborating with Luxury Fashion Brands to implement responsible strategies in their companies have luaunched a call-to-action project which has brought together textile companies to manufacture PPE garments for the medical staff working in San Gerardo Hospital in Monza, near Milan.

The companies that answered the call-to-action are: Filo d’Oro, Mantero, ROICA™ by Asahi Kasei, C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) e Zerobarracento, Iluna Group, Lg Electronics, Jimmy Lion, Personal Genomics, Isamar Holyday Village, Marcolin Eyewear, Maglificio Ripa.

During the last weeks the 4 women collected about 1,800 non-drip cotton and non-woven TNT gowns for sanitary use, about 400 protective masks for multipurpose washable, bacteriostatic, breathable and water-repellent prevention, 1,000 washable cotton surgical caps, 150 complete protective googles eye masks, two microwave ovens for hospital departments to offer support to medical and healthcare personnel by helping them in the few breaks during the grueling shifts of this period, a supply of samples of cotton socks, 300 cotton masks + polyester outer layer, water-repellent and antibacterial, and free weekly stays made available to doctors, nurses, civil protection personnel and families with related children involved in the Covid-19 pandemic.

Brown Wrote to President Outlining Critical Steps White House can Take Now to Address Shortage of Personal Protective Equipment

 U.S. Sen. Sherrod Brown (D-OH) hosted a news conference call to discuss his plan for addressing the shortage of personal protective equipment (PPE) needed by healthcare workers on the frontline of keeping Americans healthy and safe during the coronavirus pandemic.

This weekend, Brown wrote to President Trump outlining several steps the Administration should take immediately to address the shortage and ramp up manufacturing of these critical medical supplies.

In his plan and in his letter to the President, Brown lists nine steps the Administration could take immediately, including:

1. Designate a government official who can serve as a point person responsible for coordination the acquisition and development of PPE, medical devices, and other supplies necessary to fight the coronavirus pandemic. 
2. Establish a PPE and medical device assessment and database to monitor the supply and anticipated needs for PPE, ventilators, diagnostic test kits, and other needed medical supplies to respond to the coronavirus pandemic. 
3. Publish a list of PPE, medical device, and general medical supply needs to respond to the coronavirus pandemic. 
4. Establish a hotline capable of handling significant call capacity that will provide U.S. producers centralized information about the results of the national assessment and the current need for PPE, devices, and other health care supplies. 
5. Provide immediate funding to manufacturers to purchase equipment, retool machinery, hire additional workers, and cover any other expenses needed to increase production of PPE and necessary medical devices and supplies.
6. Streamline contract and certification procedures to ensure production and delivery of materials are not delayed due to paperwork constraints.
7. Provide critical protections for workers who are making PPE, medical devices, and necessary supplies to receive a waiver from any shelter-in-place requirements to allow workers to volunteer to go to work in these critical industries. 
8. Provide purchase guarantees and delivery assistance of product to the communities and health care facilities that need the products most. 
9. Support companies that have the capacity to sterilize reusable equipment to alleviate the existing PPE shortage. 

In his plan, Brown also pointed out important legislative actions that will help ramp up production of these critical supplies, including expanding the strategic national stockpile authority, substantially increasing Defense Production Act funding and strengthening domestic preferences.

Beverly Knits Inc. is proud to be involved in the effort led by Hanes and Parkdale to help support the fight against COVID-19. Working with a coalition of textile companies, we are ramping up production in the USA to provide face masks for health care workers on the frontlines. With the combined efforts of many small and medium-size companies, we are retooling our production lines to begin manufacturing immediately.

Beverly Knits is coordinating the production of up to 1.5 million masks produced domestically per week. Ron Sytz, CEO of Beverly Knits, said “It is an honor to be working with great American companies, united to supply critical resources to healthcare workers and first responders”.

Companies on the Beverly Knits team

• Clover Knits
• Contempora Knits
• Carolina Cotton Works
• Southfork Finishing
• National Safety Apparel
• A Lava & Sons
• Wells Hosiery
• Jomel Industries
• LA Corp
• Greenwood Mills

Sateri has scored ‘A-‘ in CDP (formerly Carbon Disclosure Project) for Climate Change in 2019, placing it at Leadership band and the top 27% of companies in its sector, for implementing current best practices. And making Sateri World’s First Viscose Producer to Reach Leadership Band

This is the first time Sateri has participated in this annual voluntary reporting. It is also the first time that a viscose producer has reached Leadership band. Sateri attained an ‘A’ for more than half of the 11 categories that it was assessed for, including value chain engagement, Scope 1,2,3 emissions, and governance. Its ‘A-‘ overall score is higher than the ‘C’ average globally, in Asia, and in the Textiles and Fabric Goods sector; no companies in the same sector scored ‘A’.

Allen Zhang, President of Sateri, said, “We are very pleased to achieve such a commendable score on our first attempt at CDP reporting. It is a validation of our efforts and actions to combat climate change and our contribution towards decarbonising the textile industry. The CDP platform not only helps us measure and benchmark our sustainability performance against more than 8,400 companies globally, but also serves as a management tool for continuous improvement.”

Sateri has made great strides in the last year on emission reduction work. In June 2019, Sateri and the China National Textile and Apparel Council (CNTAC) jointly launched the EcoCosy® Climate Leadership Programme. The programme invites Sateri’s value chain partners to participate in the Climate Stewardship 2030 Initiative to set a decarbonisation pathway for the fashion industry to reduce the industry’s GHG emissions by 30% by 2030. Results of the first phase of the programme were published in the EcoCosy® Climate Leadership Whitepaper 2020, which was shared at COP25 in Madrid last year.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Mr. Robert Bélanger, President of the Board of Directors of the CTT Group and President of Belt-Tech Products inc., is pleased to announce the appointment of Mr. Olivier Vermeersch as President/Chief Executive Officer of the CTT Group, one of the Collegial Center for Technology Transfer (CCTT) of the Cégep of Saint-Hyacinthe. Mr. Vermeersch succeeds Mr. Jacek Mlynarek from today. Mr. Mlynarek will remain associated to the CTT Group as an Ambassador and Strategic Advisor and - Research and Development, Partnership and Innovation.

The CTT Group Board of Directors and the entire team would like to thank Mr. Mlynarek for the energy and dedication he has devoted over the last 26 years to the development of the CTT Group, which is now recognized as one of the most important Collegial Center for Technology Transfer in Quebec and Canada. In 2009, Mr. Mlynarek received the Innovation System Builder Award from the Quebec Association for the Development of Research and Innovation.

Mr. Vermeersch is in a familiar territory, since he has been working for the CTT Group from the beginning of his career in 1991. In 2014, he was promoted Vice President - Research and Development and more recently, he was appointed as Executive Vice-President. In 2014, he was awarded the prestigious Excellence Award from the “Fonds de recherche du Québec – Nature et technologies”. Mr. Vermeersch will continue to be Chairholder of the NEXTEX Industrial Chair of St-Hyacinthe College, a Canadian NSERC Level 2 Chair in Innovative Technical Textiles, which brings together many of CTT Group's customers.

Nach knapp 100 Tagen bei Better Rich zieht Wolfgang Lohe mit einer Umsatzsteigerung von 25 Prozent erfolgreich Bilanz.

Der Lifestyle-Anbieter konnte während der Orderphase für die Saison Frühjahr/Sommer 2020 knapp 50 neue Herrenkunden und 30 neue Damenkunden für sich gewinnen und stellt als logische Konsequenz nun ein hauseigenes Vertriebsteam auf. Ab dem 1.10.2019 setzt Better Rich auf neue Vertriebsstrukturen, die eine individuellere, partnerschaftlichere Zusammenarbeit mit dem Handel ermöglichen. Zusätzlich zu Roland Gomolla (44), der bereits seit 10 Jahren die Mitte Deutschlands betreut, werden insgesamt drei neue Mitarbeiter das Vertriebsteam bei Better Rich verstärken.

Niki Wiedmann (31) und Tamara Sadjedi (29) übernehmen Süddeutschland, während Ricarda Rabe (23) den Norden verantwortet.
Die Agentur Kamm & Kamm aus Zürich ist weiterhin Ansprechpartner für die Schweiz. In Österreich wird die Agentur Kranz Fashion Agency aus Salzburg neuer Ansprechpartner. Sowohl bei den Neukunden – von denen ein nicht unerheblicher Teil als namhafte Multiplikatoren der Branche gelten – als auch bei den bestehenden Kunden aus dem gehobenen Einzelhandel, setzt Lohe auf enge Partnerschaftsmodelle und individuelle Handelslösungen.

Artisan craft, experience and high eco-technological specialization: the great tradition of fabrics for shirts which styles the future.

Search for quality, the ability to interpret elegance and a product inspired by tradition, though always trendy: these are the distinctive traits which define the vocation of Canclini 1925, a point of reference worldwide for shirt fabric manufacturing. This expertise is implemented through dynamic creativity and 100% Made in Italy artisan  craft. These are the foundations which make the history and capability of Canclini 1925 unique, as standard bearer for everlasting style.

All this results from an authentic family tradition which, for three generations, has been the driving force of the company, shaping each collection. This passion is at the service of tireless search in terms of style and technology which underlies the whole Canclini 1925 innovative approach. The goal is to offer, through its fabrics, an inimitable experience, “creating wellbeing” and emotion through touch alone, respecting the environment and humans.

Founded in 1925, Canclini has always been a company able to combine extraordinary creativity and product care, established as a silk factory in the Como region. This tradition was renewed in the 1960s with the shift to the cotton sector, aiming more and more at customer service, developing a partnership and trust relation. Working with Canclini 1925 means reaching into the tradition of a family which has always been passionate about its work, dynamic, creative and focused on continuous innovation.

These are distinctive and qualifying elements in the Canclini 1925 approach. An approach which, in line with the research and development pathway on which the company has always invested substantial resources, also involves considerable attention the topic of environmental and social accountability. This commitment is confirmed by numerous and prestigious certifications in the company portfolio, starting from the careful selection of raw materials to its social commitment. More specifically, Canclini 1925 has been awarded the GOTS (Global Organic Textile Standard), SUPIMA COTTON (the Pima “Gossypium Barbadense” cotton, classified as Extra-long Staple) certifications, following the Standard 100 by OECO-TEX®, BCI (Better Cotton Initiative) and GRS (Global Recycle Standard). A comprehensive range of tools which, combined with its in-house know-how and expertise capital, enhances the portfolio of Canclini 1925 branded innovations.

This accountability approach also encompasses the social area with the association “Un sorriso in più” (“One extra smile”). Founded and managed by the company, it is a non-profit organisation engaged in projects which include assistance in nursing homes to elderly persons without family ties, as well as in the support to children living difficult and disadvantaged family situations, focusing its activity on “human life quality”. The uniqueness generated by this meeting between tradition and innovation is the driving force behind corporate research, as well as the truly distinctive reason for its style and technology development. The high-performance looms and technologies used make the company strong and flexible enough for contemporary market requirements. The trademark passion of the Canclini family completes the picture within which the company operates, true to an approach which is at the same time artisan and high-tech, a point of reference in Italy and worldwide.

Thanks to its substantial manufacturing capacity, Canclini today is present on all of the most influential shirt markets worldwide, and – with its new Blue 1925 line - also in the denim world. In this way the company has succeeded in positioning itself among major players in textile manufacturing, authentically Italian because of its farsighted  business vision, care for details and production flexibility. It is the approach which – over the years - has allowed the group to take over important enterprises in the sector, for example Hausmann-Moos and Profilo Tessile, Maglificio Mida and Grandi & Rubinelli.
According to Simone Canclini, CEO of Canclini 1925: “What characterises the Canclini 1925 spirit is first and foremost genuine passion driven by our inspiring principles: quality, style and service. These elements have allowed us to become and remain a point of reference worldwide, to rediscover the everyday – basic and exciting – emotion of choosing a special shirt”.

Young, all-Italian dream-team will lead Pinko to a next level

Pinko looks ahead. Evolution & revolution are the keywords for the new management’s strategies. For the first time, President Pietro Negra will be supported by an all-Italian young team to build the success of the brand from now on. Research and innovation have always been part of the Pinko DNA: once again, they lead the path to cutting edge management.

The Pinko family grows with figures fully trained in the realms of fashion, luxury and retail, the actual Pinko R-evolution kickstart. “We pondered on Pinko’s future,” says Pietro Negra, President of Cris Conf in Fidenza (Parma), which he founded with his wife Cristina Negra and which controls Pinko. “This is just the beginning of a bigger project to be disclosed step by step in the next few months. The company turnover is a crucial point for any family business willing to preserve its independence. We believe in the power of younger generations. Therefore we created an all-Italian team to boost an already successful business model.”

Federico Bonelli, with experiences in Ernst & Young, The Boston Consulting Group and Bain & Company has been appointed General Manager. Emanuele Bianchi, previously in Diesel Coccinelle and Dolce & Gabbana, takes on as Marketing & Communication Director. Cecilia and Caterina Negra, the founders’ daughters and pivotal figures of Pinko’s success, confirm their roles leading respectively the Communication and the Creative department. Caterina Salvador becomes Director of Style and Product after working in Giorgio Armani, Hugo Boss, Calvin Klein, Dolce & Gabbana, Coin. More talents will be eventually hired.