From the Sector

Polartec, a Milliken & Company brand and premium creator of innovative and more sustainable textile solutions announced the launch of its newly revamped website. Designed to deliver a seamless and engaging browsing experience for all, the site now caters more effectively to the company’s brand partners and its growing base of direct consumers. It also makes it easier for users to discover the Polartec performance guarantee.

The new website features a fresh new look and feel, along with significant enhancements to improve the user experience. With a strong emphasis on accessibility and user engagement, the revised site ensures that visitors can quickly find the information they need, whenever and wherever they want it. Key features include:

• Modern Design and Structure: The site’s intuitive navigation and streamlined design allow our users to access vital information quickly and easily from any entry point.
• Dynamic Animation: Integrated modern animation enhances engagement and facilitates the interactive and highly enjoyable browsing experience.
• Optimized Content: Overhauled and strategically optimized for SEO, the new content reflects our refreshed positioning while ensuring high visibility in search engine results.

Just as Polartec is dedicated to pushing the boundaries of textile innovation while prioritizing the planet, the new navigation menu reflects this commitment by ensuring fast, easy access to primary sections and important information. And, by highlighting sustainable practices, groundbreaking fabrics and exclusive textile technologies, the new website meets the needs of renowned sportswear apparel companies, top-tier athletes and everyday users alike.

• Fabrics: Explore Polartec’s extensive range of high-performance fabrics.
• Sustainability: Learn about Polartec’s commitment to sustainability and eco-friendly practices.
• Brands: The newly named Products section features our partner brands and their products
• News: Stay up to date with the latest information and company news.
• About Us: Gain insights into Polartec’s company values and mission.

The Circular Valley Convention is a new trade fair format organised by Messe Düsseldorf in cooperation with the non-profit Circular Valley Foundation and with scientific support from the renowned Fraunhofer Institute for Environmental, Safety, and Energy Technology called UMSICHT.

The convention looks at the circular economy from a holistic perspective: across industries and materials – and all phases of the circular economy, from smart circular design to the reuse and further utilisation of products.

As a central global platform for the circular economy, it brings together decision-makers and experts from business, academia, politics, and society in one place. Under the motto "Uniting Industries for a Circular Tomorrow", it promotes their networking in order to present and jointly develop circular solutions and processes and drive forward the transformation towards a circular economy.

Messe Düsseldorf is contributing its many years of expertise to the Circular Valley Convention stemming from a wide range of trade fairs such as K, interpack and drupa, which are closely related to the circular economy. The non-profit Circular Valley Foundation, the cooperation partner of the convention, has a comprehensive understanding of the circular economy and a large network. The scientific support provided by the Fraunhofer Institute for Environmental, Safety, and Energy Technology UMSICHT and the associated expertise round off the extensive professional support.

The Circular Valley Convention covers all phases of the circular economy: from the use of renewable raw materials to product design, manufacturing, logistics, and operations all the way through to collection, sorting, and recycling, featuring solutions for different material classes and value chains. The convention combines applied research and practice and is a content hub for top decision-makers and experts. With the guiding theme "Enabling Circular Economy", the focus is on three central topics that enable the transformation towards a circular economy:

• Enabling Value Chains: the implementation of efficient, sustainable, and cross-industry circular solution strategies to maximise the use of resources and make business models fit for the future.
• Enabling Technologies: the transfer of circular competencies such as redesign, refurbish, remanufacture & recycle. The goal is to optimise products and processes using technologies that comply with the principles of the circular economy.
• Enabling Materials: the promotion of the efficient use and recycling of various materials, aiming for the extension of product lifespans and the integration of cross-material circular strategies for the sustainable use of resources.

the Circular Valley Convention offers a three-part event format consisting of a conference, an expo, and a networking event on the evening of 12 March 2024. Over 100 high-calibre speakers are scheduled to attend the conference. More than 130 exhibitors and partners are expected to attend the expo, the marketplace for future-oriented circular solutions, which offers insights into new trends, innovations, and best practice examples.

As part of the European Erasmus+ project AddTex, the partner organisations organised several hackathons at the universities of Boras (Sweden), UPC (Spain), PIN (Italy) and TUS (Ireland) in May. The aim is to connect students with real challenges in the industry and promote innovation in the areas of ecology, sustainability, digitalisation and design. The participants had received basic information in advance through the 45 training videos and training sessions of the free and public Smart, Digital and Green Skills Academy at https://addtex.eu.

The hackathon at the Italian university PIN (Polo Universitario Città di Prato) was organised and held together with the technical textiles department of the Industrieverband Veredlung - Garne - Gewebe - Technische Textilien e.V. (IVGT). Eight teams competed to develop innovative, sustainable ideas in just a few hours for the German family business Schmitz Textiles GmbH & Co. KG, Emsdetten. Schmitz Textiles, an expert in complete textile solutions for indoor and outdoor use for over 100 years, plans to offer exclusively sustainable products in the medium term and is looking for solutions to continuously increase the existing recycled share of yarns to 100 per cent.

Stefan Schmidt from IVGT presented the challenge via Teams Conference: "We are looking for a new business model for textile recycling at awning manufacturer Schmitz-Textiles in order to increase the existing proportion of recycled yarns and go beyond the exclusive use of recycled PET bottles. Schmitz Textiles has had an awning fabric made from 100% recycled polyester in its range since the end of 2023. The medium-term goal is to switch the entire range of awning fabrics to 100% recycled yarns. The company is looking for suitable solutions to achieve this.

In small teams, the 30 students specialising in eco-design, textiles/sales and textiles/technology developed proposals and presented them in five-minute online pitches. Ralf Bosse for Schmitz Textiles and Iris Schlomski for the IVGT acted as the jury and assessed the individual presentations in the categories of degree of innovation, presentation, industrial application potential and potential for commercial success. Each idea presented and each presentation scored more or less points in the individual categories. In the end, the points scored were added up to determine the winning team, which can further develop its idea together with the company. For Schmitz Textiles, these are Eleonora Boccherini, Ilaria Ioja, Giorgio Gacci and Marianna Butera.

The Fashion for Good Museum publishes its legacy document. The report was prompted by the museum’s closure on June 5th, 2024. It represents the museum’s mission, summarising invaluable insights gathered over six years and key results such as reaching 115.000 visitors and creating a dedicated community of more than 250.000 followers online. Committed to transparency and collaboration, Fashion for Good shares its reflections, tools, and transferable learnings, as well as the future of its collections and next steps, continuing to inspire positive change within the fashion ecosystem. All information can be accessed on the Fashion for Good website for continued use and benefit of educators, the cultural sector, and the wider public.

Looking back on its journey, the Fashion for Good Museum celebrates achievements such as hosting 115.000 visitors, including 8.000 students from 200 schools, curating 13 exhibitions, offering over 75 events, launching 4 educational programmes, reaching both current and future generations, and inspiring many to drive change in the fashion industry. With an earned media value of over 46 million Euros through press coverage since 2017, Fashion for Good's influence has been significant, evident in its 250.000 social media followers and 15.000 newsletter subscribers.

The report fulfils the promise Fashion for Good made in 2017 – to share their journey, learnings, and most impactful activities with the world. Within these pages, readers will discover reflections on their messaging, insights about creative partnerships with entities such as Lowlands Festival, Dutch Design Week, and Museumnacht to case studies of pioneering exhibitions. Their programming was created around themes and topics, such as the untold stories around cotton, circularity, and the future of biomaterials to educate and inspire visitors, ultimately empowering them to take action themselves.

Reflecting on the output of the museum during its short existence, as well as its footprint and wide reach, while acknowledging the challenges encountered during its establishment and development, Fashion for Good distilled six key lessons from Fashion for Good's sustainable museum practices:

• Recognition of Broader Shift: There is a wider movement towards sustainability in the museum sector, exemplified by Fashion for Good and the new ICOM definition.
• Storytelling for Societal Change: Cultural institutions are crucial in driving societal change in fashion consumption through storytelling.
• Innovation through Limitations: Embracing organisational limitations can stimulate innovation in museum collection management and education.
• Audience Engagement: Understanding and expanding the core audience is essential for effective engagement in sustainability initiatives.
• Measuring Impact: It's challenging to measure impact for organisations with social missions, requiring clear success criteria.
• Establishing a Sustainability Framework: Defining sustainability within context is fundamental for organisational sustainability efforts.

• GOTS Version 7.0 released
• GOTS certified entities grow by 8% and expand to 89 countries
• GOTS releases Due Diligence Handbook for certified entities
• Farm-Gin Registry implemented in India, creating a direct link and better evaluation of incoming data
• GOTS collaborates with European Space Agency and Marple for AI organic cotton project
• #Behindtheseams campaign reaches 21 million+ unique individuals

The Global Organic Textile Standard (GOTS), managed by non-profit Global Standard, recognises 2023 as a year of significant milestones. From expansion of GOTS-certified facilities to the release of a new standard version, GOTS remained a beacon for businesses navigating changing legislation, social and environmental demands.

Coming out of one of the strongest years for GOTS, 2023 culminated with 25 GOTS-approved certification bodies reporting a noteworthy 14,676 certified facilities (an 8% growth from 2022) in 89 countries.

Ushering in GOTS Version 7.0
As of 1 March, facilities that become GOTS-certified will operate under the new GOTS Version 7.0, released in March 2023 with a one-year transition period. GOTS Version 7.0 and its accompanying Implementation Manual provides a comprehensive solution for companies who want to produce organic textiles and be supported to ensure compliance with environmental and human rights due diligence along the entire value chain, from field to finished product.

GOTS Version 7.0 also introduced a six-step due diligence process and handbook that equips GOTS-certified operations to proactively identify, assess and mitigate adverse impacts throughout their value chains.

Looking to the future
GOTS initiated in 2023 two major projects in India, the globe’s largest producer of organic cotton. The Farm-Gin Registry was introduced for the 2022-2023 harvest season, which acts as a link between farm and gin and is a tool to strengthen integrity by collecting organic raw seed cotton data producing farm or farm group.

GOTS, the European Space Agency (ESA) and software company Marple launched a new project that aims to show the potential for remote satellite monitoring of organic cotton cultivation systems. The project trained artificial intelligence (AI) to use ESA satellite data to detect cotton fields across India and automatically classify them according to their cultivation standard. By integrating standardised yield metrics, this innovative approach will enable GOTS to generate realistic estimates of organic cotton yields in specific areas. In addition, the project is expected to empower GOTS to recognise cotton fields that have not yet obtained organic certification but possess the potential for a transition to organic cultivation. The first results of the project will be announced in June.

Educating the consumer
GOTS, in its ongoing commitment to stakeholder education, orchestrated in November an immersive 360-degree awareness and educational campaign. Successfully engaging both consumers and industry professionals, the initiative shined a spotlight on GOTS-certified companies and their products, which empowered consumers to make more conscientious choices while shopping. With an impressive turnout of over 250 certified entities, the campaign made a significant global impact, reaching more than 21 million unique individuals worldwide.

Since inventing the first fleece crafted from recycled plastic water bottles more than three decades ago, Polartec®, a Milliken & Company brand, and the creator of innovative and more sustainable textile solutions, has upheld its pledge to protect the environment.

With its new Beyond Begins Today initiative, Polartec aims to raise awareness around the important global themes of sustainability, diversity and positive change.

Polartec is engaged to make the goal of zero waste a reality – from using 100% recycled and plant-based materials, to delivering certified waste reductions and innovative technologies that reduce the impact of its activities.

Beyond Begins Today is a multifaceted campaign featuring static and multimedia content, including short films released throughout the year via multiple touchpoints and channels – the first of which will be released on Earth Day 2024 to underscore the underlying premise that the future is what we make it. Polartec’s commitment to sustainable solutions go beyond the integration of increasingly advanced manufacturing methods or the ongoing exploration of novel fibers, and continued investments in sustainable materials development.

Polartec’s promises that every product launches in 2024 will either reduce the impact on the planet, endure the test of time, or contribute to circularity processes. Beyond Begins Today looks at how Polartec fabrics are made to last, and made to be used and enjoyed from one generation to the next and beyond. It explores the innovative monomaterials, repurposed plastic and plant-based nylon membranes and fabrics that Polartec uses to set new standards for high performance materials and the ambitious climate-related objectives across the entire value chain that exceed existing mandates. This holistic strategy shall allow Polartec to stay at the forefront of its industry by producing top-notch textiles that champion environmental stewardship and pave the way for a more sustainable tomorrow.

Eastman announces a partnership with Patagonia to address textile waste.

The outdoor apparel company teamed up with Eastman to recycle 8,000 pounds of pre- and post-consumer clothing waste, which Eastman processed through its molecular recycling technology. The process involves breaking down Patagonia’s unusable apparel into molecular building blocks that Eastman can use to make new fibers.

"We know apparel waste is a major problem, and consumers increasingly want better, more sustainable solutions when their most loved clothing reaches the end of its life," said Natalie Banakis, materials innovation engineer for Patagonia.

"Our collaborations show the world what’s possible when it comes to sustainability,” said Carolina Sister Cohn, global marketing lead for Eastman textiles. “We have the technology to make the textiles industry circular, and we know it requires collaboration with innovative brands to make circular fashion possible. This is only the beginning, and we look forward to more collaborations throughout 2024."

Green Theme Technologies (GTT), creators of the PFAS-free and water-free EMPEL® textile finishing platform, delivers advanced performance and a long term sustainability solution to the Japanese market. Green Theme Technologies, Inc. (GTT) is a US-based textile innovation company with a global vision to increase performance and eliminate pollution.

EMPEL® is a solution for textile mills looking to provide clean, high-performance finishes, and GTT actively promotes this innovative technology to all relevant Japanese companies, including mills, manufacturers, and brands. YKK, the Japanese global leader in zipper manufacturing, has already adopted the EMPEL® technology into their manufacturing process and promotes the technology globally in their new DynaPel™ collection.

GTT’s activities in Japan are supported by the Japan External Trade Organization (JETRO), a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. GTT has been approved for JETRO’s Invest Japan Support Program, which allows GTT to leverage its resources to set up an office in Japan in the future and for J-Bridge Program to forge relationships with prospective Japanese partners.

A lot of waste is generated in the trade fair and event industry. It makes sense to have furniture that can quickly be dismantled and stored to save space - or simply disposed of and recycled. Paper is the ideal raw material here: locally available and renewable. It also has an established recycling process. The German Institutes of Textile and Fiber Research (DITF) and their project partners have jointly developed a recycling-friendly modular system for trade fair furniture. The "PapierEvents" project was funded by the German Federal Environmental Foundation (DBU).

Once the paper has been brought into yarn form, it can be processed into a wide variety of basic elements using the structure winding process, creating a completely new design language.

The unusual look is created in the structure winding process. In this technology developed at the DITF, the yarn is deposited precisely on a rotating mandrel. This enables high process speeds and a high degree of automation. After the winding process, the individual yarns are fixed, creating a self-supporting component. A starch-based adhesive, which is also made from renewable and degradable raw materials, was used in the project for the fixation.

The recyclability of all the basic elements developed in the project was investigated and confirmed. For this purpose the research colleagues at the project partner from the Department of Paper Production and Mechanical Process Engineering at TU Darmstadt (PMV) used the CEPI method, a new standard test procedure from the Confederation of European Paper Industries.

Sensor and lighting functions were also implemented in a recycling-friendly manner. The paper sensor yarns are integrated into the components and detect contact.

Also, a modular system for trade fair and event furniture was developed. The furniture is lightweight and modular. For example, the total weight of the counter shown is well under ten kilograms and individual parts can easily be shipped in standard packages. All parts can be used several times, making them suitable for campaigns lasting several weeks.

A counter, a customer stopper in DIN A1 format and a pyramid-shaped stand were used as demonstrators. The research work of the DITF (textile technology) and PMV (paper processing) was supplemented by other partners: GarnTec GmbH developed the paper yarns used, the industrial designers from quintessence design provided important suggestions for the visual and functional design of the elements and connectors and the event agency Rödig GmbH evaluated the ideas and concepts in terms of usability in practical use.

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.