From the Sector

From 7 – 9 December 2022, Cinte Techtextil China will welcome visitors sourcing solutions for 12 application areas of technical textiles and nonwovens at the National Exhibition and Convention Center in Shanghai.

A number of countries and regions are represented at the fair’s International Zone, with companies from Austria, Belgium, France, Germany, Hong Kong, Italy, the Netherlands, Spain, Sweden, Switzerland, Taiwan, and the US. Standout international exhibitors include:

• TESTEX, an international, independent Swiss institute which specialises in the testing and certification of textile and leather products. The organisation is a founding member and official representative of the OEKO-TEX® Association, and will present their certification services at the fairground.
• Cotton Council International (CCI) is a non-profit trade association that promotes US cotton fibre and manufactured cotton products, with their COTTON USA™ Mark. At this year’s fair they will showcase cotton spunlace fabric, wipes, kitchen tissues, facial masks, cosmetic removers, and more, with their products particularly applicable to Agrotech, Clothtech, Medtech, and Sporttech.
• Graf + Cie AG is a subsidiary of the Rieter Group, and a leading supplier of clothing for carding and combs for combing machines in the short- and long-staple spinning industry. This year, the Swiss company will showcase stationary flats, and metallic card clothing for roller cards.
• At the returning German Pavilion, buyers can source sought-after technical textiles and nonwovens that are renowned for their quality. The companies and expertise on display at this pavilion are endorsed by the Federal Republic of Germany, with several exhibitors highlighted below:
• Brückner Textile Technologies GmbH & Co KG has developed machinery for the textile industry since 1949. Today, the company offers complete line systems for the dry finishing of both woven and knitted fabric, as well as for technical textiles, glass fibres, and floor coverings.
• Perlon (Zhejiang) Co Ltd is part of a global group of companies that specialises in the manufacture of synthetic filaments, with factories in China, Germany, Poland, and the US. Their products have a diverse range of potential uses, largely categorised in the Agrotech and Indutech application areas.
• IBENA Textilwerke GmbH produces various functional fabrics for Protech. At the fair, the company will be showcasing insulative, flame retardant (FR) textiles for firefighting and search & rescue services. Developed with DuPont™ aramid material, their FR properties will not diminish after washing or repeated use.

This year’s fair also sees the return of the Taiwan Zone. With support from the Taiwan Nonwoven Fabrics Industry Association, the area will showcase a range of industry leading nonwoven products and services, by brands such as KNH Enterprise, Nan Liu Enterprise, Unique Pretty Ind, and Web-Pro Corporation.

As a world’s largest manufacturer of technical textiles, China is home to a vast array of companies responsible for innovative products. Some domestic exhibitors to look out for are:

• CTA Hi-Textiles Co Ltd, a high-tech enterprise controlled by China Textile Science Research Institute. In recent years, the company has developed several new textile composite materials, and their products are widely used in sectors such as national defence, policing and public security, medical protection, and engineering and manufacturing.
• Sateri is one of the world’s largest producers of viscose fibre, with an annual capacity of 1.8 million metric tonnes. At their mills, they make yarn and fibre products applicable to sectors such as beauty, hygiene and personal care, medical, wipes, and protective wear.

To help international buyers stay connected with the Chinese market, Match Plus, the fair’s online business matching platform, will support foreign buyers achieve their sourcing goals despite travel limitations. Further information on Match Plus will be available at a later stage.

The fair’s product categories cover 12 application areas, which comprehensively span a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw materials providers to finished fabrics, chemicals and other solutions.

Turkish company, Makroser Tekstil specialises in manufacturing digitally printed carpets and over the years has become one of the leading suppliers in the sector. Utilising Mimaki’s high-performance TS300P-1800 sublimation transfer printer since 2020, the company has optimised their production potential to meet increasing customer expectations in this growing digital textile carpet market.

Alongside carpets, the company also offers other solutions to the carpet industry by producing backing and other materials

Acting as both a seller and a supplier, Makroser Tekstil has an approximate monthly output of 150,000 square meters of final product and sells about 70-80,000 square meters of intermediate goods per month. “Our market has four main pillars, including chain market groups, export, e-commerce and our own retail network. We have gained serious momentum in the sales of our final products in recent years, and we attach great importance to our sales and marketing processes, in addition to production, so to increase our profitability. We are currently exporting 35-40% of our production, and our branding and e-commerce activities show that we are making significant improvements”, says Makroser Tekstil’s co-founder, Talha Güldest.

Makroser Tekstil decided to invest in a Mimaki TS300P-1800 sublimation transfer printer back in August 2020, with the aim to strengthen their position in the digitally printed carpet market. “The investment in the TS300P-1800 has enabled us to have the capacity to respond quickly to e-commerce orders,” Güldeste commented. “Product quality is the main criterion in the supplies we provide to both online and retail outlets. We made this investment because we saw that we would increase our quality and customer satisfaction in the carpets we print. The Mimaki printer met our expectations, providing the results we wanted from the very first print after installation.” Considering the increased demand, Güldeste aims to further boost their printing capacity with investment in several more Mimaki printers.

• Collaboration with Red Points addresses consumers’ increasing expectations on transparency and highlights Lenzing’s commitment to trademark protection
• Protects interest of Lenzing customer and partners who are making real efforts to enhance the transparency of their value chains
• Builds upon Lenzing’s overall brand protection efforts that verify the authenticity of fibers up to the end products

Lenzing Group, a global producer of wood-based specialty fibers, has announced a partnership with Red Points, a company in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

Protecting the interest of Lenzing’s partners and consumers
Red Points provides the ideal technology solution to help Lenzing monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using Artificial Intelligence (AI) to automatically detect intellectual property infringements of Lenzing’ trademarks with high accuracy and efficiency.

Brand protection is just one of Lenzing’s ongoing proactive measures aimed at enhancing transparency in the supply chain and protecting the interest of Lenzing’s partners by ensuring they are purchasing genuine Lenzing fibers which meet their high standards.

In 2018, Lenzing launched the Lenzing E-Branding Service which allows Lenzing’s customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwoven sectors by facilitating the traceability of Lenzing’s fibers and enabling customers to promote them effectively.

INDA, the Association of the Nonwoven Fabrics Industry, announces online nominations are now open for the prestigious Hygienix Innovation Award™. The Award recognizes a new product or technology innovation in the absorbent hygiene and personal care sector that uses nonwoven fabrics in novel, technically sophisticated, uniquely creative and expansive ways. The Award will be presented at Hygienix™ 2022, Nov. 14-17 at The Roosevelt New Orleans Hotel, in New Orleans, LA.

Nominees will be selected from a broad range of new products or technologies that have been commercially available at most two years prior to Hygienix™ 2022. Nominees can include end product components, fabrication techniques, or products that use a nonwoven technology in manufacturing. Award categories include feminine care products, diapers, incontinence products, raw materials, equipment technology, reusable products or technologies, and composites or laminates that use nonwovens. Three finalists will present their innovations to over 450 participants at the eighth edition of Hygienix™, the premier event for the absorbent hygiene and personal care markets. The winner will be announced Thursday, Nov. 17.

Last year’s Hygienix Innovation Award™ was presented to Kudos for their Kudos Diaper Subscription Box, a disposable diaper featuring 100 percent breathable cotton touching baby’s skin.

C.L.A.S.S. will join forces with Milano Unica, 12-14 July, to push the change towards a new generation of fashion through its C.L.A.S.S. SMART SHOP: an online space offering eco-high-tech materials representing a range of categories able to create a new generation of fashion. It is dedicated to students, designers and new generation brands who want to explore and test premium materials mixing style, innovation and responsibility

The C.L.A.S.S. SMART SHOP partners exhibiting at Milano Unica are: ALBINI GROUP, ILUNA GROUP and ZIGNONE.

• Printing Expo Online is expanding again by doubling the size of Zone 2 with new exhibitors and feature zones making it one of the largest virtual trade shows in the world.

Visitors will be able to visit the new Zaikio underground catacombs that are accessible from several portals around the show. Click on a New York taxi, a London Phone Box or a funky Hot Dog Van and you will be transported into the Zaikio cavern environment where visitors will be able to watch application videos, arrange demos and sign up to this amazing new cloud-based platform.

Another addition to Zone 2 is the new Software Technology Centre (STC). This feature area will grow over time to show a wide range of software solutions that are available on the market.

Joining Printing Expo Online in the STC for the launch is EFI Fiery, who are showing their full portfolio of software solutions.

Design’N’Buy are also a new exhibitor in the STC with their all-In-One Web2Print software solution that helps users leverage technology, people and processes for the multi-fold growth of your printing business.

Also moving into the STC will be PrintIQ who offer the modern print shop a solution for businesses that need to be able to grow and scale as needed without slowing down or sacrificing quality.

Another new addition to the show is the introduction of the Global Print Trade Club. This initiate is free to all Print Service providers around the world and offers the opportunity to network on a global scale.

New to the exhibition is Kornit Digital with their multi storey showroom which will shortly be opening its doors where visitors will be able to view Direct to Garment and Direct to Fabric printing equipment, technical data, case studies, clothing designs and applications as well as visit the Kornit dedicated auditorium where live streaming content will be shown of Kornit Digital’s Fashion weeks as they happen throughout the year.

Another addition is the new application journey added to the Xeikon Innovation Centre at Printing Expo Online. Visitors will now be able to experience a virtual tour of a living room, kitchen, bathroom, and garage where Xeikon will show applications for commercial, label and Wall Deco products that can be produced on their digital print engines.

Printing Expo Online is open 24/7 365 days a year and has now welcomed over 60,000 visitors from all over the world and continues to grow not only its footprint and total visitor numbers, but also its relevance as an important resource tool for Print Service Providers from around the world that, for whatever reason, are unable to attend live events.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

SHIMA SEIKI MFG., LTD. announces the release of its new "SHIMA Datamall™" digital content web service.

SHIMA Datamall™ is an online service that allows users to search, browse and purchase a variety of useful data for the planning, production and sales of fashion items. With SHIMA Datamall, users of the SDS®-ONE APEX series 3D design system, APEXFiz™ Design subscription software and SHIMA SEIKI flat knitting machines will be able to streamline their operations and further promote the digital transformation of textile manufacturing, thereby realizing a shift toward sustainable manufacturing.

Digital content available on SHIMA Datamall™, together with yarn data from the yarnbank™ digital yarn sourcing web service, are meant to support knit manufacturing from planning and design to production and sales, by arranging the data on SDS®-ONE APEX and APEXFiz™.

Membership is not limited to users of SHIMA SEIKI products. Anyone can search and browse from digital data comprising over 6,000 items, free of charge. Information gathered on SHIMA Datamall is useful for product planning and ideas for new collections. SHIMA SEIKI users can furthermore purchase and download data to facilitate communication with suppliers.

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.

Construction machinery rolls into action again. The ground-breaking ceremony at the EREMA site in Ansfelden on April, 6 signals the start of work on a new R&D centre. Two halls with a total area of 1,550 square metres and a new office building with 50 workplaces will be built. The R&D centre will offer cross-departmental and cross-company test machines and laboratory for research and development of plastics recycling technologies to further advance the circular economy. Completion is scheduled for February 2023.

Plastics recycling is currently evolving very rapidly from a niche to a trend. This is driven by the legislative targets for plastics recycling that the European Union and many countries around the world have enacted, as well as by the European Green Deal, which aims to make Europe the first climate-neutral continent and in which the circular economy plays a very central role.

However, there is not just one recycling solution for all types of plastic waste, but rather different solutions depending on the type of plastic, the product and the application intended for the recycled plastic. While some plastics processing loops, such as for PET bottles, have already been closed, many other plastic waste streams still require a great deal of R&D in cooperation with everyone involved in the value chain to produce recycled pellets that meet the very highest standards for the production of new products. More space will be available for this in the new centre.

R&D is decentralised at EREMA. In recent years, approximately 5 percent of turnover was reinvested annually in research and development. Employees from different departments handle process engineering challenges, innovations in mechanical engineering and automation technology, and special technologies with a view to further improving the quality of recycled pellets. They also focus on new recycling technologies for waste plastic materials for which there is currently no satisfactory circular economy solution. The decisive factor here is also to exploit the potential of digitalisation. By collecting and analysing machine data, not only can recycling processes and product quality be further improved, but we can also develop our digital service offering for our customers. Such offerings include customer-specific information tools that feature plant and process data, predictive maintenance and online support as well as commissioning via remote access.

For material tests, which are necessary for research and development work, an expanded machine park will be available following completion of the new R&D centre. Here, the recycling process can be evaluated end-to-end, including upstream and downstream processes such as shredding and further processing of the recycled pellets. The material tests are supported by detailed analysis in the professionally equipped laboratory, which will be relocated to the new premises and upgraded where necessary with the very latest lab equipment.