From the Sector

The Fashion for Good Museum publishes its legacy document. The report was prompted by the museum’s closure on June 5th, 2024. It represents the museum’s mission, summarising invaluable insights gathered over six years and key results such as reaching 115.000 visitors and creating a dedicated community of more than 250.000 followers online. Committed to transparency and collaboration, Fashion for Good shares its reflections, tools, and transferable learnings, as well as the future of its collections and next steps, continuing to inspire positive change within the fashion ecosystem. All information can be accessed on the Fashion for Good website for continued use and benefit of educators, the cultural sector, and the wider public.

Looking back on its journey, the Fashion for Good Museum celebrates achievements such as hosting 115.000 visitors, including 8.000 students from 200 schools, curating 13 exhibitions, offering over 75 events, launching 4 educational programmes, reaching both current and future generations, and inspiring many to drive change in the fashion industry. With an earned media value of over 46 million Euros through press coverage since 2017, Fashion for Good's influence has been significant, evident in its 250.000 social media followers and 15.000 newsletter subscribers.

The report fulfils the promise Fashion for Good made in 2017 – to share their journey, learnings, and most impactful activities with the world. Within these pages, readers will discover reflections on their messaging, insights about creative partnerships with entities such as Lowlands Festival, Dutch Design Week, and Museumnacht to case studies of pioneering exhibitions. Their programming was created around themes and topics, such as the untold stories around cotton, circularity, and the future of biomaterials to educate and inspire visitors, ultimately empowering them to take action themselves.

Reflecting on the output of the museum during its short existence, as well as its footprint and wide reach, while acknowledging the challenges encountered during its establishment and development, Fashion for Good distilled six key lessons from Fashion for Good's sustainable museum practices:

• Recognition of Broader Shift: There is a wider movement towards sustainability in the museum sector, exemplified by Fashion for Good and the new ICOM definition.
• Storytelling for Societal Change: Cultural institutions are crucial in driving societal change in fashion consumption through storytelling.
• Innovation through Limitations: Embracing organisational limitations can stimulate innovation in museum collection management and education.
• Audience Engagement: Understanding and expanding the core audience is essential for effective engagement in sustainability initiatives.
• Measuring Impact: It's challenging to measure impact for organisations with social missions, requiring clear success criteria.
• Establishing a Sustainability Framework: Defining sustainability within context is fundamental for organisational sustainability efforts.

Multiple global regulations set to take effect in the coming years have made traceability an imperative for retailers and brands. These include the Digital Product Passport, the Corporate Sustainability Due Diligence Directive, and the New York Fashion Sustainability and Social Accountability Act, to name a few.

While companies are aware of the importance of traceability, research indicates that they are not prepared to comply with upcoming legislation. A recent KPMG survey highlighted that 43% of executives at major enterprises had no visibility or were “largely unclear” about the performance of their Tier 1 suppliers. At the same time, only 28% of companies had clear visibility into Tier 2 suppliers.

TradeBeyond’s recently published Supply Chain Traceability Guide, the latest installment of its Retail Sourcing Report series, highlights the myriad challenges that companies face in implementing effective traceability programs. This report is relevant for all industries, and is especially topical for the apparel and footwear sectors, which are under increasing scrutiny to enhance traceability to ensure sustainability.

The report highlights retail’s slow progress in achieving transparency, as evidenced by the Fashion Transparency Index, which found that the average transparency score across 250 of the world’s largest brands and retailers was just 23%. That suggests that progress on transparent disclosure of social and environmental data is still lagging.
 
The report shows that brands fall short on most key measures of sustainability and traceability, including publishing a responsible code of conduct and providing visibility into their Scope 3 carbon footprint. The United Nations Economics Commission found that only a third of the top one hundred global clothing companies track their own supply chains. One of the obstacles is complexity. More than two-thirds (69%) of fashion companies report that complexity of their global business networks is an obstacle to visibility.

In addition to a lack of visibility, false sustainability claims are also rampant. Greenpeace found that in the apparel and footwear sector, 39% of sustainability claims are false or deceptive. Lack of third-party verification of ESG measures is also rampant.

The highest scoring brands in the 2023 Fashion Transparency Index included luxury brands such as Gucci and retailers such Target Australia, Kmart Australia, OVS, and Benetton. These companies back up their commitment with solid action on multiple measures of traceability.

Along with legislative requirements, consumers are a key driving force pushing companies to improve their traceability initiatives. McKinsey research found that 66% of consumers consider transparency to be a key factor when making a purchase decision and 73% of consumers would pay more for products with transparency into production and sourcing.

The report also highlights key challenges to overcome in the journey to traceability, including effective communication between stakeholders, compliance with new regulations, technology barriers, and data complexity.

On the positive side, the industry is responding with sophisticated technology, including software systems that incorporate artificial intelligence and blockchain-enabled traceability, which provide the required visibility and compliance.

Traceable fiber technology, which allows for traceability from the material origin of a product until its end-life, provides the option of a “fiber-forward” rather than a “product backward” approach to achieving traceability.

Aside from the regulatory and consumer drivers, there is a strong business case for implementing traceability, which includes cost savings, operational efficiency, brand protection and reducing supply chain risk. As such, TradeBeyond expects a rapid evolution in traceability programs across industries, especially in those that lag in best-practices.

While there has been considerable progress in recent years toward accurately tracing the complete origins of products, much more needs to be done. Brands and retailers must intensify their efforts to stay compliant with escalating regulations and align with evolving consumer preferences.

In-store Asia, a trade fair for retail resources and investments in store design, visual merchandising and in-store marketing on the Indian subcontinent will again be held in Mumbai from 13 to 15 June 2024. Over the course of the 15 years of its existence it has become established as the biggest get-together of retail decision-makers in India. Here, over 4,500 players from retail, consulting and services, manufacturers as well as retail solution providers come together.

Visitors to In-store Asia have the opportunity to discover a wide variety of exhibitors showcasing their products and solutions for the retail sectors including:

• Point-of-Purchase (POP) displays and interactive flatscreens
• Visual Merchandising (VM) and store fittings
• Signage and graphic design solutions
• Retail technologies for improving customer retention
• Tailor-made store design services
• Start-up initiatives for the retail sector

The 2-day conference at In-store Asia provides a platform for discussions about current retail trends in India and the world over. More than 40 key speakers from India and abroad will share their forecasts, latest trends and use cases on the topics of retail markets, retail experience design, sustainability, visual merchandising, retail technology and store fitting under the inspiring motto “Connected, Collaborative, Conscious”.

Highlights at the trade fair amongst others include the VM&RD Retail Design Awards and the VM Challenge, two events that honour special achievements and innovations in visual merchandising and store fitting. The VM&RD Retail Design Awards acknowledge outstanding store fitting projects in a total of 24 categories. The VM Challenge is a unique live window display contest for the visual merchandising community where six teams compete to dress a window on a given theme.

London Marathon Events (LME) partnered with the Salvation Army Trading Company (SATCoL), the trading arm of The Salvation Army, to collect discarded participant clothing at its event in London. On 21st April The Salvation Army collected a record 18.9 tonnes of clothing from the mass participation event.

Salvation Army volunteers and helpers supported to collect clothing discarded by participants prior to the Start line. The clothing was transported to The Salvation Army’s processing centre in the East Midlands for sorting and distribution to be resold, reused or recycled.

The profits that the Salvation Army Trading Company raise, is donated to The Salvation Army to continue to support the work they do across the UK.

The scheme is one of LME’s new sustainability initiatives for 2024 aimed at reducing the environmental impact of its events, with a particular focus on lowering carbon emissions, cutting waste and improving circularity.

The Salvation Army team will continue with the clothing collections at the following events this year:

• Ford RideLondon on Sunday 26 May
• The Big Half on 1 September
• The Vitality London 10,000 on 22 September
• The Royal Parks Half on 13 October

Cascale, a non-profit alliance for driving impact in consumer goods (formerly the Sustainable Apparel Coalition), announces Colin Browne as its new Chief Executive Officer, effective May 1, 2024.

Browne previously served as Interim CEO and Chief Operating Officer of Under Armour, a Cascale member. During his tenure at Under Armour, Browne oversaw sustainability efforts and, in addition, led significant transformations across supply chain, go-to-market and technology. In 2023, the company shared achievements related to its environmental footprint, product circularity, and renewable energy goals – some accomplished with Cascale’s Higg Index suite of tools.

Prior to joining Under Armour, Browne was managing director of Asia Sourcing for VF Corporation, a Cascale member that includes The North Face, Timberland, Vans, and Smartwool brands. In addition to his experience leading brands, Browne also spent four years running manufacturing plants in Thailand and began his career at Bally Shoe factories in the UK. He has lived and worked in the UK, South Korea, mainland China, the Philippines, Thailand, Hong Kong SAR, and the USA; his international experience and localized approach underscore his commitment to Diversity, Equity, and Inclusion (DEI) both in and outside of the workplace. Browne also served as the Chairman of the American Apparel and Footwear Association and was on the board of the World Federation of Sporting Goods Industries. As a member of the Worldly Board, the leader in environmental and social impact data for the apparel and footwear industry and the exclusive platform for Cascale’s Higg Index tools, Browne will ensure a unified approach to advancing sustainability initiatives across both organizations.

During his first 100 days with Cascale, Browne will connect with the organization’s 300+ members across the value chain, emphasizing manufacturer engagement and relationship building. He will also engage Cascale’s broader ecosystem of stakeholders including NGOs, governments, and academia. Browne is personally committed to Cascale’s vision to lead the consumer goods industry to combat climate change, foster decent work for all, and build a nature-positive future.

Major developments:

• Currency-neutral sales up 8% driven by growth in all regions except North America
• Double-digit DTC growth reflects strong adidas sell-through
• Gross margin improves 6.4pp to 51.2%, reflecting healthier inventory levels, reduced discounting, lower sourcing costs and a more favorable business mix
• Operating profit of € 336 million compared to € 60 million in the prior-year period
• Inventories down more than € 1.2 billion versus the prior year to € 4.4 billion
• Top- and bottom-line guidance upgraded on April 16 due to successful start to the year

Full-year outlook
adidas expects revenues to increase at a mid- to high-single-digit rate in 2024
On April 16, adidas upgraded its full-year financial guidance as a result of the better-than-expected performance in the first quarter. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024 (previously: increase at a mid-single-digit rate). Within this guidance, it is assumed that the remaining Yeezy inventory will be sold on average at cost, resulting in sales of around € 200 million throughout the remainder of the year. This corresponds to a projected total amount of Yeezy-related sales of around € 350 million in FY 2024 (previously: around € 250 million), of which around € 150 million were generated in the first quarter. For its underlying business, adidas remains focused on scaling its successful franchises, introducing new ones, and leveraging its significantly better, broader, and deeper product range. Improved retailer relationships, more impactful marketing initiatives, and the company’s activities around major sports events are also expected to contribute to sales increases throughout 2024.

Outlook impacted by significant currency headwinds
Unfavorable currency effects are projected to weigh significantly on the company’s profitability in 2024. They are expected to continue to adversely impact both reported revenues and the gross margin development in the remainder of the year.

Operating profit of around € 700 million projected
Following the better-than-expected performance in the first quarter, the company also increased its full-year profit guidance on April 16. The company’s operating profit is now expected to reach a level of around € 700 million (previously: to reach a level of around € 500 million). The improved bottom-line guidance includes a contribution of around € 50 million from Yeezy (previously: no Yeezy contribution) related to the drop in Q1. The sale of the remaining Yeezy inventory is assumed to result in no further profit contribution during the remainder of the year.

As the 2024 edition of Techtextil, the leading international trade fair for technical textiles and nonwovens, gets underway in Frankfurt, Beaulieu Fibres International is introducing its Sustainable Fibres Program to help reshape fibres for sustainable solutions.

Through the initiative the company is looking to gain deeper insights into the challenges encountered by customers across the value chain to identify opportunities to leverage its expertise to deliver impactful products and services.

Beaulieu has identified several conversation triggers for Techtextil 2024, including recyclable, high performance, renewable, bio-circular, co-developed and made in Europe fibres, to find out what matters most to customers in terms of targets, green initiatives and sustainability expectations.
The Sustainable Fibres Program serves as a charter to help Beaulieu Fibres International accelerate its ‘fibres that build futures’ campaign, by educating on existing solutions, reshaping products and creating partnerships to facilitate market cooperation on shared challenges.

In addition to leading the market within the framework of the European Green Deal, and alignment with the objectives of the proposed Ecodesign for Sustainable Products Regulation, Beaulieu Fibres International is committed to achieving its own sustainability targets outlined in its roadmap known as ROUTE 2030.

Stratasys Ltd. published its second Mindful Manufacturing™ ESG and Sustainability Report in accordance with the Global Reporting Initiative (GRI) standards, fulfilling its commitment to transparency. The report includes an extensive overview of activities and advancements in Stratasys’ environmental, social and governance (ESG) programs.

Some highlights of the Mindful Manufacturing ESG and Sustainability report, by category, include:

Environmental

• Stratasys reduced water intensity by 32.5 percent across global operations, leading to an overall reduction in water usage by the company.
• Solar panels installed at Israeli facilities generated 441,339 kWh of renewable energy, which contributed to 207 metric tons of reduced CO2 emissions, or the equivalent of planting 3,423 trees
• Double digit (11.3 percent) increases in the number of spools, cartridges and canisters recycled through a new recycling program.

Social

• More than 38,000 hours of employee training were provided, equaling 18 hours of training per employee.
• Approaching world-class status with employee engagement, with a 78 percent participation rate in the last all-employee survey, with an all-time high engagement score of 73.
• 81 percent of managers participated in management training.
• 4 diversity KPIs were set in 2022, focusing on hiring practices. Targets were:
• 100 percent of candidate slates for manager and above will have a diverse slate
• 35 percent of management hires will be women
• 25 percent of tech hires will be women
• 40 percent of intern/student hires to reflect a range of ethnicity and gender diversity.

Governance

• 100 percent of new suppliers in 2021 and 2022 signed the Supplier Code of Conduct, which includes environmental, social and ethical standards.
• More than 97% of all employees completed compliance training.
• No product-related health and safety incidents of non-compliance occurred in 2021 or 2022.

As part of a broader initiative to reduce environmental impacts and keep ahead of evolving global chemical regulations, Active Apparel Group (AAG), manufacturer of performance apparel for the leisure/lifestyle and active market, is embracing water-based OEKO-TEX 100 Class 1 Standard Printing Inks in their manufacturing process.

Common and inexpensive inks used in the global manufacture of apparel contain a wide range of toxic chemicals, including phthalates, petroleum-based co-solvents, PVC, and other volatile organic compounds. AAG’s initiative to use OEKO-TEX approved, water-based inks creates benefits for factory workers, people living local to these factories, consumers, and everyone downstream.

AAG offers a range of printing methods to address a variety of customer needs, including:  digital printing, screen printing, and heat transfers for on-garment logos and care instructions. OEKO-TEX certified water-based inks are used for all of its digital printing and for the majority of its screen printing. These non-toxic water-based inks offer a socially and environmentally better alternative to the more commonly used Plastisol inks.

Making a sizable environmental impact, the printing service of AAG’s business is significant. Digital printing averages 25,000 meters per month with screen printing averaging 60,000 garments per month.

The use of water-based inks requires a skilled production team and training of employees is ongoing. AAG currently employs 30 people at its printing operations in Ningbo, China.

Glen Raven hosted United States Trade Representative (USTR) Ambassador Katherine Tai in an important visit to the company’s yarn spinning manufacturing facility and headquarters for its Sunbrella® flagship brand in Burlington, N.C. followed by an industry supply chain roundtable.

Ambassador Tai’s visit coincides with USTR’s Federal Register notice for public input to inform the administration’s development of trade and investment policy initiatives related to a domestic supply chain resilience plan.

USTR has highlighted domestic textiles as a critical part of the supply chain. The textile sector, which includes yarns, fabrics, apparel and other finished goods, will be part of its fact-finding investigation into shaping policy tools that could be deployed to enhance supply chain resilience. The office is requesting input on policies that are currently working well for these sectors, and those that are not working well, in advancing domestic supply chains.

The Ambassador’s visit to Glen Raven included a tour of the Sunbrella facilities, a design and innovation center, and a roundtable discussion with several other textile executives based in North Carolina who highlighted the significant impact of the sector to the U.S. economy.

Glen Raven, a family-owned company founded in 1880, operates five manufacturing facilities in North and South Carolina employing 2,500 people, including their joint venture with Shawmut Corporation. The company is currently in the process of scaling a $250 million multi-phase U.S. capacity expansion plan of its facilities and infrastructure to meet customer demand.