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Zyler
05.01.2023

Zyler: Virtual try-on in fashion stores

  • Digital display experience platform, Raydiant, partners with Zyler to offer virtual try-on to fashion retailers in-store.

Digital display experience platform, Raydiant, is now offering an exciting new virtual try-on solution to their fashion retail customers. Virtual try-on is brought to stores by Zyler, fashion technology that allows customers to see themselves in any outfit without having to physically try them on.

This means that retail spaces can be transformed, maximizing space and making use of the latest innovations in fashion. When customers see themselves in items before purchase, they are more excited about the products, their confidence is boosted, and the brand becomes more inclusive. Customers shop and buy more, and are less likely to return the products they purchase. Raydiant presents this new virtual try-on offering in combination with their digital signage solutions.

  • Digital display experience platform, Raydiant, partners with Zyler to offer virtual try-on to fashion retailers in-store.

Digital display experience platform, Raydiant, is now offering an exciting new virtual try-on solution to their fashion retail customers. Virtual try-on is brought to stores by Zyler, fashion technology that allows customers to see themselves in any outfit without having to physically try them on.

This means that retail spaces can be transformed, maximizing space and making use of the latest innovations in fashion. When customers see themselves in items before purchase, they are more excited about the products, their confidence is boosted, and the brand becomes more inclusive. Customers shop and buy more, and are less likely to return the products they purchase. Raydiant presents this new virtual try-on offering in combination with their digital signage solutions.

Source:

Anthropics Technology

Dirk Ladenberg Bild Dibella
05.01.2023

Dibella verstärkt Vertriebsteam mit Dirk Ladenberg

Mit Dirk Ladenberger hat sich die Dibella GmbH zum 1.1.2023 Verstärkung ins Vertriebsteam geholt. Der 54-jährige Textilkaufmann war zuvor als Geschäftsführer bei der Damino GmbH tätig und bringt langjährige Berufserfahrung im Objekttextiliengeschäft mit.

„Mit Dirk Ladenberger erweitern wir unser Team durch einen hochqualifizierten Mitarbeiter, der sowohl langjährige Branchenerfahrung besitzt als auch den Textilservice in allen Facetten gut kennt. Mit seinem profunden Fachwissen in Sortiments- und Vertriebsfragen ist er eine Bereicherung für unser Unternehmen“ so Klaus Baur, Vertriebsleiter.

Mit Dirk Ladenberger hat sich die Dibella GmbH zum 1.1.2023 Verstärkung ins Vertriebsteam geholt. Der 54-jährige Textilkaufmann war zuvor als Geschäftsführer bei der Damino GmbH tätig und bringt langjährige Berufserfahrung im Objekttextiliengeschäft mit.

„Mit Dirk Ladenberger erweitern wir unser Team durch einen hochqualifizierten Mitarbeiter, der sowohl langjährige Branchenerfahrung besitzt als auch den Textilservice in allen Facetten gut kennt. Mit seinem profunden Fachwissen in Sortiments- und Vertriebsfragen ist er eine Bereicherung für unser Unternehmen“ so Klaus Baur, Vertriebsleiter.

Source:

Dibella GmbH

(c) Haelixa
05.01.2023

Damteks and Haelixa collaborate: Tracing recycled acrylic fiber

Haelixa, the Swiss traceability company and Damteks Textiles have announced a collaboration to mark and trace recycled acrylic fiber. Damteks is offering their recycled yarn to customers whereby they are able to place an order with the unique Haelixa DNA already attached.

The Haelixa solution is DNA markers which are solved in liquid and applied to fibers as a fine spray. Spot checks are completed after spraying to determine the presence of DNA and identify the product. The test is based on PCR technology that is 100% reliable and has forensic validity.

Damteks saw an increase in demand for blended yarn in the last year. The request is most often a composition of 30% recycled fiber with 70% standard fiber. Brands are looking for options to be more sustainable and Damteks proactively sought out an answer. They are offering the yarn with Haelixa DNA to validate the recycled acrylic in the mix.

Haelixa, the Swiss traceability company and Damteks Textiles have announced a collaboration to mark and trace recycled acrylic fiber. Damteks is offering their recycled yarn to customers whereby they are able to place an order with the unique Haelixa DNA already attached.

The Haelixa solution is DNA markers which are solved in liquid and applied to fibers as a fine spray. Spot checks are completed after spraying to determine the presence of DNA and identify the product. The test is based on PCR technology that is 100% reliable and has forensic validity.

Damteks saw an increase in demand for blended yarn in the last year. The request is most often a composition of 30% recycled fiber with 70% standard fiber. Brands are looking for options to be more sustainable and Damteks proactively sought out an answer. They are offering the yarn with Haelixa DNA to validate the recycled acrylic in the mix.

The haelixa team visited the Damteks recycling facility in Istanbul to kick off the partnership that will continue throughout 2023. The traceability program has the DNA sprayed on the recycled fibers before spinning. The project also saw the use of a tailored Haelixa liquid sprayer designed by the team based in Switzerland. When manufacturers do not have built-in moisturizing systems, Haelixa provides them with a custom unit to shower the DNA liquid onto the fibers. This sprayer is engineered to match the mechanical processing of the customer.

Damteks is a family-owned business that pride itself in carefully selecting environmentally responsible options for its production processes. On top of the certifications they have obtained including - GRS, RCS, GOTS, OCS - Damteks decided to have their products "Marked and Traced by Haelixa" to add additional credibility and reliability. Damteks plans to offer marked and traced by Haelixa yarn in different dyes as their offering to brands.

More information:
DNA marker acrylic fiber
Source:

Haelixa

(c) International Textile Manufacturers Federation (ITMF)
04.01.2023

17th ITMF Global Textile Industry Survey

  • Business situation has worsened markedly but not expectations.

The 17th ITMF Global Textile Industry Survey (GTIS, formerly known as ITMF Corona-Survey) shows that on average the business situation in the global textile industry has deteriorated further in November 2022. At the same time, global business expectations in six months’ time remained in negative territory but did not get gloomier. The indicators for order intake, order backlog, and capacity utilisation rate dropped, globally.

  • Business situation has worsened markedly but not expectations.

The 17th ITMF Global Textile Industry Survey (GTIS, formerly known as ITMF Corona-Survey) shows that on average the business situation in the global textile industry has deteriorated further in November 2022. At the same time, global business expectations in six months’ time remained in negative territory but did not get gloomier. The indicators for order intake, order backlog, and capacity utilisation rate dropped, globally.

According to the survey, the business situation in the three Asian regions and Europe remained especially poor. In North & Central America the business situation has improved again markedly. Except for the textile machinery segment that still benefits on average from a long order backlog, all other segments found themselves in negative business situations, especially fibre producers and spinners. Global business expectations have remained negative but “stabilized” around -10 percentage points (pp) since July 2022. Expectations have improved significantly in South Asia to +10pp, and Europe to -30pp. Business expectations in all segments remain negative territory with four out of seven recording improvements.

Order intake nose-dived in November, in line with weaker business situation and weaker demand, currently the biggest concern for the global textile value chain. Only companies in North & Central America registered on average a good order intake, while all other regions were faced with an unsatisfactory order situation. Except for South-East Asia and North & Central America order backlog fell. The only segments where order backlog increased were the down-stream segments garments and home textiles. Capacity utilization rate dropped in all regions in November 2022. It only increased in the textile machinery segment but fell otherwise.

“Weakening demand” is by far the biggest concern in the global textile industry, followed by the root causes of demand reduction, namely high energy and raw material prices which lead to high inflation rates. Good news is that logistical costs are not much of a concern anymore. Concerns about geopolitics on the other hand have increased again in the past two months.

More information:
ITMF market survey
Source:

International Textile Manufacturers Federation (ITMF)

04.01.2023

Update of the ZDHC MMCF Guidelines 2.0

January, 3rd, ZDHC announced the release of the updated ZDHC Man-Made Cellulosic Fibres (MMCF) Guidelines Version 2.0, and its supporting document. By publishing these documents the industry shall be pushed forward increasingly innovative and sustainable fibre production.

The ZDHC MMCF Guidelines V2.0 now include the Responsible Fibre Production Guidelines, Wastewater Guidelines and Air Emissions Guidelines as three separate chapters in a single document.

Fibres are key components of production processes in the textile and fashion value chain and it is crucial to reduce the environmental impact of their manufacture. ZDHC guidelines give suppliers producing MMCF unified criteria for measuring output indicators like wastewater, sludge, air emissions and other process-related parameters.

January, 3rd, ZDHC announced the release of the updated ZDHC Man-Made Cellulosic Fibres (MMCF) Guidelines Version 2.0, and its supporting document. By publishing these documents the industry shall be pushed forward increasingly innovative and sustainable fibre production.

The ZDHC MMCF Guidelines V2.0 now include the Responsible Fibre Production Guidelines, Wastewater Guidelines and Air Emissions Guidelines as three separate chapters in a single document.

Fibres are key components of production processes in the textile and fashion value chain and it is crucial to reduce the environmental impact of their manufacture. ZDHC guidelines give suppliers producing MMCF unified criteria for measuring output indicators like wastewater, sludge, air emissions and other process-related parameters.

Among other changes, this update reflects the expansion of the scope to accommodate Viscose Filament Yarn, Lyocell, Cuprammonium Rayon (Cupro) and Cellulose Acetate (Acetate). The ZDHC Man-Made Cellulosic Fibres (MMCF) Guidelines V2.0 provide an aligned approach for included fibres, including defined chemical recovery, wastewater and sludge discharge, and air emission discharge.

ZDHC continues to advocate for the improvement of processes which minimise emissions while also working towards the recovery of input substances and by-products. These dual goals, reduction and recovery, directly address the negative impact of outputs arising from MMCF production.

ZDHC MMCF Guidelines Industry Standard Implementation Approach Version 2.0: Additional Industry Support for Implementation
Along with the ZDHC Man-Made Cellulosic Fibres (MMCF) Guidelines V2.0, ZDHC has also updated its ZDHC MMCF Guidelines Industry Standard Implementation Approach. This document aims to support the implementation process of the ZDHC MMCF Guidelines V2.0, and features new implementation timelines that assist suppliers in setting their goals to achieve Foundational, Progressive or Aspirational Level on the ZDHC Supplier Platform.

04.01.2023

BTE: Personalia zum neuen Jahr

Zum Jahreswechsel hat es beim BTE einige Veränderungen gegeben. So wurde in den Räumen des Handelsverband Deutschland (HDE) das neue Berliner Büro des BTE bezogen. Geführt wird es von Diplom-Kauffrau Eva Maria Schaffner, die je nach Bedarf und Anlass aus dem Kölner BTE-Büro unterstützt wird, um die politisch-fachliche Arbeit des BTE weiter zu intensivieren. Kontaktadresse: BTE c/o HDE, Am Weidendamm 1A, 10117 Berlin, Tel. 030/7262595, E-Mail: schaffner@bte.de.
 
Darüber hinaus hat der Ruhestand von Prof. Dr. Siegfried Jacobs zu einer Umorganisation des BTE geführt. So wurde Diplom-Ökonom Axel Augustin per 1. Januar 2023 zum BTE-Geschäftsführer bestellt. BTE-Hauptgeschäftsführer und Geschäftsführer der ITE GmbH bleibt Diplom-Geograph Rolf Pangels.

Zum Jahreswechsel hat es beim BTE einige Veränderungen gegeben. So wurde in den Räumen des Handelsverband Deutschland (HDE) das neue Berliner Büro des BTE bezogen. Geführt wird es von Diplom-Kauffrau Eva Maria Schaffner, die je nach Bedarf und Anlass aus dem Kölner BTE-Büro unterstützt wird, um die politisch-fachliche Arbeit des BTE weiter zu intensivieren. Kontaktadresse: BTE c/o HDE, Am Weidendamm 1A, 10117 Berlin, Tel. 030/7262595, E-Mail: schaffner@bte.de.
 
Darüber hinaus hat der Ruhestand von Prof. Dr. Siegfried Jacobs zu einer Umorganisation des BTE geführt. So wurde Diplom-Ökonom Axel Augustin per 1. Januar 2023 zum BTE-Geschäftsführer bestellt. BTE-Hauptgeschäftsführer und Geschäftsführer der ITE GmbH bleibt Diplom-Geograph Rolf Pangels.

More information:
BTE
Source:

BTE Handelsverband Textil Schuhe Lederwaren

Grafik BVMed
03.01.2023

Lieferketten-Sorgfaltspflichtengesetz: BVMed gibt MedTech-Unternehmen Orientierungshilfe

Am 1. Januar 2023 ist das Lieferketten-Sorgfaltspflichtengesetz (LkSG) in Kraft getreten. Die Unternehmen werden damit verpflichtet, Menschenrechte und Umweltbelange entlang ihrer globalen Lieferkette zu wahren. Der Bundesverband Medizintechnologie (BVMed) unterstützt die Medizintechnik-Branche bei der praktischen Umsetzung der neuen LkSG-Pflichten mit einer kostenlosen Handreichung. Die Orientierungshilfe besteht aus insgesamt sechs Modulen, von denen nun auch Modul 3 „Ausgestaltung des Beschwerdemechanismus“ und Modul 5 „Jährliche Berichterstattung“ online gegangen sind. Zuvor waren bereits Module zum Anwendungsbereich, zur Compliance-Dokumentation und zur Ausgestaltung der Governance vom BVMed veröffentlicht worden. Die Module können unter www.bvmed.de/lksg heruntergeladen werden.

Am 1. Januar 2023 ist das Lieferketten-Sorgfaltspflichtengesetz (LkSG) in Kraft getreten. Die Unternehmen werden damit verpflichtet, Menschenrechte und Umweltbelange entlang ihrer globalen Lieferkette zu wahren. Der Bundesverband Medizintechnologie (BVMed) unterstützt die Medizintechnik-Branche bei der praktischen Umsetzung der neuen LkSG-Pflichten mit einer kostenlosen Handreichung. Die Orientierungshilfe besteht aus insgesamt sechs Modulen, von denen nun auch Modul 3 „Ausgestaltung des Beschwerdemechanismus“ und Modul 5 „Jährliche Berichterstattung“ online gegangen sind. Zuvor waren bereits Module zum Anwendungsbereich, zur Compliance-Dokumentation und zur Ausgestaltung der Governance vom BVMed veröffentlicht worden. Die Module können unter www.bvmed.de/lksg heruntergeladen werden.

Das Gesetz gilt für alle Unternehmen, die in Deutschland mehr als 3.000 Mitarbeitende beschäftigen. Ab dem 1. Januar 2024 gilt es ab 1.000 Beschäftigte. Auch kleine und mittelständische Medizinprodukte-Hersteller und -Zulieferer können mittelbar betroffen sein. Dabei gilt das LkSG für sämtliche Wirtschaftsbereiche, also auch für das Gesundheitswesen einschließlich des Medizintechnik-Sektors.

„Unser Ziel ist es, mit den Publikationen zu einem einheitlichen Branchenstandard für die Implementierung des LkSG in Medizinprodukte-Unternehmen beizutragen. Damit erreichen wir Harmonisierung, Rechtssicherheit und Effizienz. Moderne Medizintechnologien dienen den Menschen und ihrer Gesundheitsversorgung. Hierbei müssen die Lebensgrundlagen der Menschen im Blick behalten werden. Menschenrechte müssen umfassend geachtet und sichergestellt werden. Dies muss ein zentrales Anliegen in einer globalisierten Welt mit komplexen Liefer- und Warenströmen sein“, kommentiert BVMed-Geschäftsführer und Vorstandsmitglied Dr. Marc-Pierre Möll. Die Module wurden vom BVMed gemeinsam mit der Kanzlei Clifford Chance und der Produktkanzlei entwickelt.

Beschwerdemechanismus und jährliche Berichtserstattung
Die neu veröffentlichten Module 3 und 5 beleuchten die Ausgestaltung des Beschwerdemechanismus und die jährliche Berichtserstattung.

  • Nach § 8 LkSG sind die Unternehmen verpflichtet, ein angemessenes und unternehmensinternes Beschwerdeverfahren einzurichten, welches es Personen ermöglicht, auf menschenrechtliche und umweltbezogene Risiken sowie auf Verletzungen menschenrechts- und umweltbezogener Pflichten hinzuweisen. Das dritte Modul enthält Vorschläge für die Ausgestaltung des Beschwerdemechanismus.
  • Das fünfte Modul gibt eine Übersicht über die Mindestangaben, welche die Unternehmen im Rahmen ihrer jährlichen öffentlichen Berichterstattung nach § 10 Abs. 2 LkSG sowohl gegenüber der zuständigen Behörde, d. h. dem Bundesamt für Wirtschaft und Ausfuhrkontrolle („BAFA“), als auch gegenüber der Öffentlichkeit offenlegen müssen.
  • Modul 4 zur Risikoanalyse, -priorisierung, -prävention und -abhilfe folgt bis Ende Januar 2023.

„Das LkSG begründet umfangreiche Sorgfaltspflichten zum Schutz von menschenrechtlichen und umweltbezogenen Belangen entlang der gesamtem Lieferkette“, erläutern BVMed-Nachhaltigkeitsexpertin Clara Allonge sowie BVMed-Rechtsexpertin Dr. Katja Marx. Die Pflichten umfassen unter anderem die Risikoermittlung, -vermeidung und -beseitigung, die Einrichtung einer Überwachungsfunktion – in der Regel durch eine:n Menschenrechtsbeauftragte:n – und eines Beschwerdemechanismus, das Erstellen oder Ergänzen von Compliance-Dokumenten sowie die regelmäßige Berichterstattung. Die BVMed-Handreichung enthält zur Unterstützung der MedTech-Unternehmen praktische Umsetzungshilfen in Form von Beispielen, Musterformulierungen und Checklisten.

In Workshops des BVMed und der BVMed-Akademie werden die Pflichten vertieft erläutert und die Möglichkeit für Rückfragen gegeben.

Die kostenlose BVMed-Handreichung für Medizintechnik-Unternehmen besteht insgesamt aus den folgenden sechs Modulen:

  • Modul 0: Anwendungsbereich
  • Modul 1: (Compliance-)Dokumentation
  • Modul 2: Ausgestaltung der Governance
  • Modul 3: Ausgestaltung des Beschwerdemechanismus
  • Modul 4: Risikoanalyse, -priorisierung, -prävention und -abhilfe
  • Modul 5: Jährliche Berichterstattung
Source:

BVMed | Bundesverband Medizintechnologie e.V.

Photo Pure Denim
03.01.2023

PureDenim & Bemberg ™: “Blue di Cupro” collection at Pitti Uomo

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

This has been made possible thanks to the partnership with PureDenim, a leading Italian company whose strategy since 10 years is based on an entire re-design of the production system, inspired by circular economy principles that combines technology and innovative materials in order to offer the highest levels of design, innovation and real responsible values derived from an holistic approach to sustainability.
The “Blue di Cupro” collection is made with seven fabrics made with Bemberg™, either 100% Bemberg™ or in blend with cotton, wool, and it applies the most advanced Pure Denim Technologies. The Blue di cupro fabrics made with Bemberg™ will also be dyed with “Smart Indigo” an indigo dye technology internally produced by PureDenim, through a chemical-free production. The only elements involved are: water, indigo pigments, and electricity. In terms of finishing, fabrics’ looks and performances are enhanced by the “Eco Sonic” ultrasounds finishing technology which brings significant reduction of water used, increased aesthetic features and controlled discoloration. And last but not least every yarn used at PureDenim is protected by NaturalReco® a 100% natural product that completely SUBSTITUTE the use of plastic films that are one of the key causes of microplastic emission for denim application.

“Blue” seems to be the new colour of Bemberg™, in fact, the company in early November 2022 announced, at the Blue Friday initiative by UNESCO's Intergovernmental Oceanographic Commission (IOC), the achievement of the OK biodegradable MARINE certification, which guarantees the biodegradability of its products even in the marine environment, as certified by TÜV AUSTRIA, meaning a lot in the context of microplastics in water issue solutions. This Bemberg™ certification’s achievement comes on top of other key ones such as the INNOVHUB report that confirms Bemberg™ biodegradability in soil without releasing hazardous substances, the RCS by Textile Exchange, and the Oeko-Tex Standard 100 and ISO 14001 corporate certifications.

Source:

C.L.A.S.S.

(c) Devan Chemicals NV
03.01.2023

Devan launches new allergen control technology at Heimtextil

Belgian textile innovator Devan Chemicals will launch Purissimo® NTL, a biobased and readily biodegradable allergen control technology, at the upcoming Heimtextil trade show in Frankfurt (January 10-13, 2023). It is based on probiotic encapsulation technology and can be applied to textiles during the finishing stage of the textile manufacturing process. Purissimo® NTL cleans up pet dander, pollen and house dust mite allergens in textiles throughout the home.

Purissimo® NTL is based on Devan’s already well-established probiotics, incorporated into a new microcapsule shell. The shell is based on a natural crosslinked biobased polymer, which results in microcapsules that are up to 97% biobased and readily biodegradable (OECD 301B).

Belgian textile innovator Devan Chemicals will launch Purissimo® NTL, a biobased and readily biodegradable allergen control technology, at the upcoming Heimtextil trade show in Frankfurt (January 10-13, 2023). It is based on probiotic encapsulation technology and can be applied to textiles during the finishing stage of the textile manufacturing process. Purissimo® NTL cleans up pet dander, pollen and house dust mite allergens in textiles throughout the home.

Purissimo® NTL is based on Devan’s already well-established probiotics, incorporated into a new microcapsule shell. The shell is based on a natural crosslinked biobased polymer, which results in microcapsules that are up to 97% biobased and readily biodegradable (OECD 301B).

Firstly, dormant probiotic bacteria (spores) are encapsulated. The microcapsule product is then integrated into textiles. Friction opens the capsules and releases the spores. The spores absorb humidity, self-activate and start to multiply. The probiotic bacteria start to consume the allergens that cause allergic reactions and asthma. Due to lower allergen concentration, individuals with respiratory allergies such as house dust mite matter, pet allergens and pollen allergens will have milder to no symptoms and hence a better well-being feeling.

Purissimo® NTL can be used on a wide range of textiles such as mattresses, pillows, bedcovers, blankets but also upholstered furniture, carpets, curtains and public transportation and pet items, such as bedding. It is Oeko-tex® compliant, has a long-lasting effect and a wash durability up to 30 washes is achievable.

Source:

Devan Chemicals NV

(c) TMAS
30.12.2022

Climate impact mapping of Swedish textile machinery

Over the past year, TMAS, the Swedish Textile Machinery Association, has been working with ClimatePartner on a corporate carbon footprint (CCF) mapping project with its member companies, as a natural step towards supporting a more sustainable textile industry.

Over half of the members of TMAS are participating in the project, which involves calculating each operation’s Scope 1, 2 and 3 emissions in order to identify the current climate impact and areas where reductions can be made.

“Integrating climate action into strategies is becoming increasingly important in Europe and we have decided to take a pro-active role,” says TMAS secretary general Therese Premler-Andersson. “There is growing pressure from customers to be more transparant in this area and forthcoming legislation will soon make it necessary for all to take climate actions. TMAS members, however, recognise the benefit of taking action now, not least in terms of taking responsibility and demonstrating credibility.”

The CCF project’s scope examines all aspects of a business split into five areas:

Over the past year, TMAS, the Swedish Textile Machinery Association, has been working with ClimatePartner on a corporate carbon footprint (CCF) mapping project with its member companies, as a natural step towards supporting a more sustainable textile industry.

Over half of the members of TMAS are participating in the project, which involves calculating each operation’s Scope 1, 2 and 3 emissions in order to identify the current climate impact and areas where reductions can be made.

“Integrating climate action into strategies is becoming increasingly important in Europe and we have decided to take a pro-active role,” says TMAS secretary general Therese Premler-Andersson. “There is growing pressure from customers to be more transparant in this area and forthcoming legislation will soon make it necessary for all to take climate actions. TMAS members, however, recognise the benefit of taking action now, not least in terms of taking responsibility and demonstrating credibility.”

The CCF project’s scope examines all aspects of a business split into five areas:

  • Facility Management (heating, electricity, water, cooling agents and waste disposal).
  • Employee Mobility (commuting and company cars).
  • Business Travel (flights travel by train, rental cars).
  • Procurement (production, packaging and office materials).
  • Logistics (inbound and outbound).

Primary data is being used wherever possible and emission factors originate from internationally recognised databases such as ecoinvent and GEMIS.

The ClimatePartner measurement programme is based on the guidelines of the Greenhouse Gas Protocol Corporate Accounting and Reporting Standard (GHG Protocol), and factors in all greenhouse gases covered by the Kyoto Protocol. These are carbon dioxide (CO2), methane (CH4), nitrous oxide (N2O), hydrofluorocarbons (HFC), perfluorocarbons (PFC), sulphur hexafluoride (SF6) and nitrogen trifluoride (NF3).

Each of these gases affect the atmosphere differently and remain in the atmosphere for different lengths of time. Rather than reporting on each gas separately, they are expressed as a CO2 equivalent (CO2e) for the sake of simplicity. A CO2e is essentially a conversion into a ‘global warming potential’ value that enables the influence of different gases on global warming to be compared.

30.12.2022

Renewcell starts deliveries of Circulose® pulp from Renewcell 1

December 29, Renewcell dispatched the first shipment of Circulose® dissolving pulp produced at its Renewcell 1 plant in Sundsvall to a customer. This sale is the latest step in the ramp-up of Renewcell 1 to its initial capacity of 60,000 tonnes per year.

Founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, Re:NewCell AB (publ) (‘Renewcell’) is a multi-award-winning sustaintech company based in Sweden. The company’s vision is to make fashion circular. Through its patented process, Renewcell is able to recycle cellulosic textile waste, such as worn-out cotton clothes and production scraps, transforming it into a pristine new material called Circulose®.

December 29, Renewcell dispatched the first shipment of Circulose® dissolving pulp produced at its Renewcell 1 plant in Sundsvall to a customer. This sale is the latest step in the ramp-up of Renewcell 1 to its initial capacity of 60,000 tonnes per year.

Founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, Re:NewCell AB (publ) (‘Renewcell’) is a multi-award-winning sustaintech company based in Sweden. The company’s vision is to make fashion circular. Through its patented process, Renewcell is able to recycle cellulosic textile waste, such as worn-out cotton clothes and production scraps, transforming it into a pristine new material called Circulose®.

Source:

Renewcell

(c) Recover™
30.12.2022

Tillys partners with Recover™

California born and bred, Tillys is one of fashion’s leading specialty casualwear retailers. And now, thanks to its collaboration with Recover™ , their premium denim brand RSQ, it is set to become a leader of sustainable fashion.

The three brands – Tillys, Recover™ and RSQ – have come together to create a sustainable capsule collection. The new collection includes classic-inspired denim, a tee, and an on-trend chore jacket, all of which contain a minimum of 20% of Recover’s low-impact recycled cotton fiber. To shop the exclusive Recover™ pieces in the RSQ collection, go to tillys.com or visit one of Tillys stores across 33 states.

To bring this collaboration to life, textile waste has been salvaged that would otherwise end up in a landfill to create high-quality recycled fiber that Tillys used to produce its premium-quality RSQ collection. Using recycled fiber significantly reduces the carbon and water footprint compared to apparel made with virgin fiber. This collaboration models how post-industrial textile waste can be integrated back into the system creating a more sustainable production model.

California born and bred, Tillys is one of fashion’s leading specialty casualwear retailers. And now, thanks to its collaboration with Recover™ , their premium denim brand RSQ, it is set to become a leader of sustainable fashion.

The three brands – Tillys, Recover™ and RSQ – have come together to create a sustainable capsule collection. The new collection includes classic-inspired denim, a tee, and an on-trend chore jacket, all of which contain a minimum of 20% of Recover’s low-impact recycled cotton fiber. To shop the exclusive Recover™ pieces in the RSQ collection, go to tillys.com or visit one of Tillys stores across 33 states.

To bring this collaboration to life, textile waste has been salvaged that would otherwise end up in a landfill to create high-quality recycled fiber that Tillys used to produce its premium-quality RSQ collection. Using recycled fiber significantly reduces the carbon and water footprint compared to apparel made with virgin fiber. This collaboration models how post-industrial textile waste can be integrated back into the system creating a more sustainable production model.

“We are delighted to celebrate this new partnership with Tillys, helping to reduce the environmental impacts created by the fashion industry and pave the way towards a more sustainable future.”
– Alfredo Ferre, CEO Recover™

Source:

Recover™

(c) Trützschler
30.12.2022

Trützschler and Valérius 360 start collaborative project for recycled yarn

Valérius 360 wanted to make a sustainable, circular approach possible in the fashion industry. Working together with Trützschler, a collaborative project has now achieved high-quality recycled yarn – opening up massive potential to drive measurable progress toward a circular and sustainable textile industry.

Testing at the Trützschler Technical Center
The team from Valérius 360 wanted to find ways of improving the processes for yarns made from 50 % recycled and 50 % virgin cotton (Ne30). In particular, it was seeking ways to reduce thick and thin spots, which disturb the appearance of the textile surface.

At the Trützschler Technical Center in Mönchengladbach, they conducted special trials that showed that using a direct spinning process for this application delivers much better results than a process with a draw frame passage for rotor yarns.

In direct spinning, the sliver from the card is directly drawn in the draw frame which is integrated in the can stock. This involves one less process step than using an autoleveller draw frame, while also saving space and giving staff more time for other operations.

Valérius 360 wanted to make a sustainable, circular approach possible in the fashion industry. Working together with Trützschler, a collaborative project has now achieved high-quality recycled yarn – opening up massive potential to drive measurable progress toward a circular and sustainable textile industry.

Testing at the Trützschler Technical Center
The team from Valérius 360 wanted to find ways of improving the processes for yarns made from 50 % recycled and 50 % virgin cotton (Ne30). In particular, it was seeking ways to reduce thick and thin spots, which disturb the appearance of the textile surface.

At the Trützschler Technical Center in Mönchengladbach, they conducted special trials that showed that using a direct spinning process for this application delivers much better results than a process with a draw frame passage for rotor yarns.

In direct spinning, the sliver from the card is directly drawn in the draw frame which is integrated in the can stock. This involves one less process step than using an autoleveller draw frame, while also saving space and giving staff more time for other operations.

On-site support from Trützschler Customer Service
The team from Valérius 360 also received in-house training from the Trützschler Customer Service department. Together, they analyzed and significantly improved the process at the Valérius 360 production site. This helped to bring yarns made from recycled raw materials up to the required level of the 50% Usterstatistics. This is the reference level for yarns made from virgin raw materials. Accordingly, 50 % of all yarn producers with raw cotton for rotor yarns and comparable yarn counts produce a poorer quality.

Source:

Trützschler Group SE

(c) Speidel
30.12.2022

Speidel: Neue Wäscheserie mit TENCEL™ Lyocellfasern

Die neue Serie „simply“ aus 93% CO2-neutraler TENCEL™ Lyocellfaser und 7% Elasthan LYCRA® ist für den Wäschehersteller Speidel eine weitere Produktinnovation ganz im Sinne der Speidel Firmenphilosophie mit klimaneutralem Headquarter.

Mit CO2-neutraler TENCEL™ Lyocellfaser ergänzt Speidel sein bereits bestehendes nachhaltiges Basic Sortiment. Denn die Fasern sind gemäß der Richtlinie des CP-Protokolls als klimaneutrale Produkte für die Textilindustrie zertifiziert. Und sie können noch mehr: Die Wasseraufnahmefähigkeit der Fasern ist 50 Prozent höher als die von Baumwolle. So wird Feuchtigkeit zuverlässig vom Körper weggeleitet, sodass Bakterien und unangenehme Gerüche keine Chance haben. Auf diese Weise verleihen die Wäschestücke der brandneuen Serie der Haut ein kühles und trockenes Gefühl.

Die neue Serie „simply“ aus 93% CO2-neutraler TENCEL™ Lyocellfaser und 7% Elasthan LYCRA® ist für den Wäschehersteller Speidel eine weitere Produktinnovation ganz im Sinne der Speidel Firmenphilosophie mit klimaneutralem Headquarter.

Mit CO2-neutraler TENCEL™ Lyocellfaser ergänzt Speidel sein bereits bestehendes nachhaltiges Basic Sortiment. Denn die Fasern sind gemäß der Richtlinie des CP-Protokolls als klimaneutrale Produkte für die Textilindustrie zertifiziert. Und sie können noch mehr: Die Wasseraufnahmefähigkeit der Fasern ist 50 Prozent höher als die von Baumwolle. So wird Feuchtigkeit zuverlässig vom Körper weggeleitet, sodass Bakterien und unangenehme Gerüche keine Chance haben. Auf diese Weise verleihen die Wäschestücke der brandneuen Serie der Haut ein kühles und trockenes Gefühl.

Zur neuen Serie „simply“ gehören drei moderne Slipformen: Minislip, Midislip und Pant. Sie werden ergänzt durch Soft BH und Schalen BH Triangle (verfügbar bis Cup D), sowie ein Achselhemd. Alle Teile bestehen aus 93% Lyocell TENCEL™ und 7% Elasthan LYCRA®. Slips und Hemdchen begleiten dank flacher Verarbeitung und ohne störende Seitennähte bequem durch den Tag. Die Serie erscheint sowohl in klassischem Schwarz und Weiß als auch in modernem Frappé und Lapis, und ab Juni 2023 erhältlich.

Source:

Speidel GmbH

30.12.2022

Avgol® announces new line investment at US facility

Avgol® has announced a significant investment in a new high-speed, high-capacity flexible multiple beam production line at its facility in Mocksville, USA.

Avgol, an Indorama Ventures Limited company, is a leader in the hygiene market with a comprehensive range of ultra-lightweight spun-melt nonwoven fabrics. This new, sixth line at the company’s facility in Mocksville will see Avgol investing in new Reicofil 5 (RF5) technology and underlines the company’s commitment to the region as a domestic supplier. The investment will deliver biocomponent and corresponding high-loft capabilities, with the line producing materials for applications that meet the needs of upper tier products for Hygiene customers.

As part of the investment, Avgol is also introducing extra capacity for meltblown production, ensuring a continuous supply of this critical material for both the region and customers worldwide.

Another aspect of the investment includes the addition of cutting-edge lamination capabilities, which enables Avgol to offer enhanced performance products into the existing markets the company serves, as well as to explore new opportunities in other markets.

Avgol® has announced a significant investment in a new high-speed, high-capacity flexible multiple beam production line at its facility in Mocksville, USA.

Avgol, an Indorama Ventures Limited company, is a leader in the hygiene market with a comprehensive range of ultra-lightweight spun-melt nonwoven fabrics. This new, sixth line at the company’s facility in Mocksville will see Avgol investing in new Reicofil 5 (RF5) technology and underlines the company’s commitment to the region as a domestic supplier. The investment will deliver biocomponent and corresponding high-loft capabilities, with the line producing materials for applications that meet the needs of upper tier products for Hygiene customers.

As part of the investment, Avgol is also introducing extra capacity for meltblown production, ensuring a continuous supply of this critical material for both the region and customers worldwide.

Another aspect of the investment includes the addition of cutting-edge lamination capabilities, which enables Avgol to offer enhanced performance products into the existing markets the company serves, as well as to explore new opportunities in other markets.

 

Source:

Avgol by Indorama Ventures Limited / PHD Marketing Ltd

30.12.2022

Composites United declares membership in Composites Germany

Society and the economy are facing existential challenges. In addition to the consequences of climate change, these include the realisation that energy and many resources are no longer available in the usual quantities, so that their efficiency must be significantly increased in the short term. Lightweight construction, especially with fibre composite materials, can and will make an important contribution here, e.g. in wind power plants or hydrogen storage systems. As an umbrella organisation, Composites Germany represents the capabilities and interests of the German fibre composite industry. With the re-entry of Composites United, Composites Germany will combine the forces of the two leading composites networks in Germany and its position will be significantly strengthened. Changed framework conditions make the re-entry possible and necessary.

Society and the economy are facing existential challenges. In addition to the consequences of climate change, these include the realisation that energy and many resources are no longer available in the usual quantities, so that their efficiency must be significantly increased in the short term. Lightweight construction, especially with fibre composite materials, can and will make an important contribution here, e.g. in wind power plants or hydrogen storage systems. As an umbrella organisation, Composites Germany represents the capabilities and interests of the German fibre composite industry. With the re-entry of Composites United, Composites Germany will combine the forces of the two leading composites networks in Germany and its position will be significantly strengthened. Changed framework conditions make the re-entry possible and necessary.

VDMA and Leichtbau BW will continue to support the work of Composites Germany as associate members and contribute the know-how of their members. Together, the organisations will promote sustainable lightweight construction as a key technology for Germany, focusing on composites materials, says Prof. Klaus Drechsler of Composites United, one of the two board members of Composites Germany. As a network and mouthpiece of the composites industry, Composites Germany bundles the interests of its members. The aim is to continuously expand activities, promote innovations and technologies, develop new markets and new value chains, and anchor training and further education, adds his board colleague Dr Michael Effing of AVK. The agreement was concluded on 29 November 2022 during the JEC Forum DACH in Augsburg, where both associations were cooperation partners of the event.

Source:

Composites Germany

(c) Dent Instrumentation
30.12.2022

BTMA: Sensor specialist becomes employee owned

BTMA member Dent Instrumentation – a specialist in contactless yarn sensors – has become an employee-owned business following the formation of a new Employee Ownership Trust (EOT).

The company, based in Colne, Lancashire, has been family owned since its founder Geoffrey Dent secured a patent for the very first contactless yarn sensor in the 1960s. It has been successfully run by his son Andrew and the family for many years.
“This deal ensures a smooth succession as well as the preservation of the company’s core family values and the Dent Instrumentation name,” said Managing Director Colin Hull. “The EOT structure will maintain the integrity of the business for years to come.”

The liability of Dent sensors makes them integral to the yarn spinning and winding processes and they have become a standard throughout the textile industry, recognised for their quality, performance and value. They are used by major manufacturers of textiles and textile machinery under either Dent or OEM machine builder brands.

BTMA member Dent Instrumentation – a specialist in contactless yarn sensors – has become an employee-owned business following the formation of a new Employee Ownership Trust (EOT).

The company, based in Colne, Lancashire, has been family owned since its founder Geoffrey Dent secured a patent for the very first contactless yarn sensor in the 1960s. It has been successfully run by his son Andrew and the family for many years.
“This deal ensures a smooth succession as well as the preservation of the company’s core family values and the Dent Instrumentation name,” said Managing Director Colin Hull. “The EOT structure will maintain the integrity of the business for years to come.”

The liability of Dent sensors makes them integral to the yarn spinning and winding processes and they have become a standard throughout the textile industry, recognised for their quality, performance and value. They are used by major manufacturers of textiles and textile machinery under either Dent or OEM machine builder brands.

30.12.2022

Toray creates Fiber that adsorbs Pathogenic Proteins in Blood

Toray Industries, Inc., announced that it has combined nanotechnology and fiber technology to create a cross-shaped polymethyl methacrylate (PMMA) nanopore fiber that efficiently adsorbs pathogenic proteins in the blood.

The company developed this fiber by employing its PMMA hollow fiber membrane spinning technology. Changing the nanopore size on the surface and inside the fiber makes it possible to control the types of protein that this material adsorbs. This could become a fundamental blood purification technology for a range of protein adsorption columns that cause diseases.

The fiber’s cross-shaped cross section has a larger surface area than fibers with round ones. This provides much better contact between the blood and fiber and significantly enhances protein adsorption efficiency.

Toray Industries, Inc., announced that it has combined nanotechnology and fiber technology to create a cross-shaped polymethyl methacrylate (PMMA) nanopore fiber that efficiently adsorbs pathogenic proteins in the blood.

The company developed this fiber by employing its PMMA hollow fiber membrane spinning technology. Changing the nanopore size on the surface and inside the fiber makes it possible to control the types of protein that this material adsorbs. This could become a fundamental blood purification technology for a range of protein adsorption columns that cause diseases.

The fiber’s cross-shaped cross section has a larger surface area than fibers with round ones. This provides much better contact between the blood and fiber and significantly enhances protein adsorption efficiency.

Toray is the only company to have commercialized a PMMA hollow-fiber membrane artificial kidney for dialysis treatment. Its new nanopore fiber benefits from PMMA’s good protein adsorption and biocompatibility. Using the structural formation of a stereocomplex from two PMMA types entangled spirally during the spinning process to form the fiber shape, Toray made it possible for the fiber itself to develop pores of several to dozens of nanometers. Depending on the pore size, large proteins cannot go inside the pores. If they are too small, they are not trapped. This enables selective adsorption of moderately sized proteins trapped in pores.

The fiber pore sizes are adjustable to the diameters of target proteins for a range of diseases. These include inflammatory proteins in sepsis, autoantibodies in autoimmune diseases, and causative proteins in chronic illnesses. Toray’s technology is thus fundamental to developing disease-causing protein adsorption columns to purify blood.

Toray’s cross-shaped cross section suppresses inter-fiber adhesion, increasing the surface area per volume and enabling highly efficient protein adsorption. For blood purification applications, higher capacity adsorption columns increase blood removal amounts from the body, which can be especially stressful for the elderly and children. The new fiber’s highly efficient protein adsorption should contribute to compact, high-performance protein adsorption columns.

Source:

Toray Industries, Inc.,

30.12.2022

VDI Zentrum: Materialdatenbank zu Sekundärrohstoffen erweitert

  • Neue Materialkategorien in der Datenbank des VDI ZRE zu Verwendungsmöglichkeiten von Wertstoffen

Es muss nicht immer aus erster Hand sein: Die Verwendung von Sekundärrohstoffen bzw. der Verkauf von nicht mehr benötigten Wertstoffen kann zu einer verbesserten Wettbewerbssituation beitragen, indem Kosten reduziert und zusätzliche Einnahmen generiert werden. In der Online-Materialdatenbank des VDI ZRE können Unternehmen nun in insgesamt sechs Kategorien gezielt nach Alternativen für Primärrohstoffe suchen.

Für Textilien, Kunststoff, Baustoffe, Metalle, Glas und Papier werden Sekundärrohstoffe mit möglichen Bezugsquellen aufgeführt. Zu jedem Eintrag gibt es eine kurze Beschreibung sowie Angaben zur Geometrie und den Einsatzmöglichkeiten des Wertstoffs. Im Bereich „Beispiele aus der Praxis“ wird aufgezeigt, wie andere Unternehmen bereits erfolgreich Nebenprodukte und Sekundärrohstoffe einsetzen.

  • Neue Materialkategorien in der Datenbank des VDI ZRE zu Verwendungsmöglichkeiten von Wertstoffen

Es muss nicht immer aus erster Hand sein: Die Verwendung von Sekundärrohstoffen bzw. der Verkauf von nicht mehr benötigten Wertstoffen kann zu einer verbesserten Wettbewerbssituation beitragen, indem Kosten reduziert und zusätzliche Einnahmen generiert werden. In der Online-Materialdatenbank des VDI ZRE können Unternehmen nun in insgesamt sechs Kategorien gezielt nach Alternativen für Primärrohstoffe suchen.

Für Textilien, Kunststoff, Baustoffe, Metalle, Glas und Papier werden Sekundärrohstoffe mit möglichen Bezugsquellen aufgeführt. Zu jedem Eintrag gibt es eine kurze Beschreibung sowie Angaben zur Geometrie und den Einsatzmöglichkeiten des Wertstoffs. Im Bereich „Beispiele aus der Praxis“ wird aufgezeigt, wie andere Unternehmen bereits erfolgreich Nebenprodukte und Sekundärrohstoffe einsetzen.

Die Materialdatenbank zu Nebenprodukten und Sekundärrohstoffen unterstützt insbesondere Unternehmen, die bisher wenig Erfahrung mit dem Einsatz von Sekundärrohstoffen als Alternative zu Primärrohstoffen oder mit der Verwertung bzw. Veräußerung von in der Produktion anfallenden Wertstoffen haben. Denn hier besteht großes Potenzial für Kosteneinsparungen und die Betriebe beweisen mit diesem Handeln ökologische Verantwortung.

Die vom Bundesumweltministerium beauftragte Datenbank wird auch weiterhin in regelmäßigen Abständen aktualisiert. Die Datenbank ist abrufbar unter https://www.ressource-deutschland.de/werkzeuge/ressourceneffizienz-in-der-praxis/materialdatenbank/.

Source:

VDI Zentrum Ressourceneffizienz GmbH

(c) Forschungsinstitut Marketmedia24 (Köln)
30.12.2022

Marketmedia24: Outdoor-Branche erwartet 2022 ein Umsatzminus von 1,2%

2020 und 2021 lief es auch Corona bedingt richtig gut für die Outdoor-Branche. Selbst die Nachfrageberuhigung im laufenden Jahr, die nach aktueller Einschätzung des Forschungsinstituts Marketmedia24 zu einem Minus von 1,2 Prozent führen könnte, stehen nicht für einen Absturz. Denn die Umsätze liegen dann immer noch um 11,4 Prozent über denen des Vor-Corona-Jahres 2019. Nicht allein diese Tatsache lässt aufhorchen: In den ersten zehn Monaten dieses Jahres stieg der Umsatz mit nachhaltigen Outdoor-Textilien und -Schuhen gegenüber Vorjahr allein auf den Portalen der Platform Group, Wiesbaden, um 24,4 Prozent. Während gleichzeitig die durchschnittlichen Ausgaben für Outdoor-Textilien und -Schuhe mit einem Rückgang von 2,1 Prozent in 2022 das sich abschwächende Kaufverhalten spiegeln. Die generelle Kaufzurückhaltung der Deutschen bekommen derzeit alle Outdoor-Händler zu spüren. Selbst der Online-Handel wird das laufende Jahr mit einem leichten Minus bilanzieren, so die aktuelle Vorausschau der Kölner Marktforscher.

2020 und 2021 lief es auch Corona bedingt richtig gut für die Outdoor-Branche. Selbst die Nachfrageberuhigung im laufenden Jahr, die nach aktueller Einschätzung des Forschungsinstituts Marketmedia24 zu einem Minus von 1,2 Prozent führen könnte, stehen nicht für einen Absturz. Denn die Umsätze liegen dann immer noch um 11,4 Prozent über denen des Vor-Corona-Jahres 2019. Nicht allein diese Tatsache lässt aufhorchen: In den ersten zehn Monaten dieses Jahres stieg der Umsatz mit nachhaltigen Outdoor-Textilien und -Schuhen gegenüber Vorjahr allein auf den Portalen der Platform Group, Wiesbaden, um 24,4 Prozent. Während gleichzeitig die durchschnittlichen Ausgaben für Outdoor-Textilien und -Schuhe mit einem Rückgang von 2,1 Prozent in 2022 das sich abschwächende Kaufverhalten spiegeln. Die generelle Kaufzurückhaltung der Deutschen bekommen derzeit alle Outdoor-Händler zu spüren. Selbst der Online-Handel wird das laufende Jahr mit einem leichten Minus bilanzieren, so die aktuelle Vorausschau der Kölner Marktforscher.

Sport unter freiem Himmel wie Trekking, Joggen, Walken und Biken erlebte in den beiden Corona-Jahren 2020 und 2021 großen Zulauf – insbesondere als Freizeit- und Reiseersatz für alles das, was die Pandemie unmöglich machte. Und man deckte sich passend mit Outdoor-Bekleidung, -Schuhen und Ausrüstungen ein und legte dabei immer mehr Wert auf nachhaltige Ware. Ein Trend, der die Industrie zunehmend veranlasst, den Anteil an recycelten Materialien auszubauen.
Carina Dietrich, verantwortlich bei Sympatex für Brand Communication Strategy und Business Development: „Besonders im Textilbereich sehen wir über alle Sportarten ein starkes und immer weiter steigendes Interesse hinsichtlich eines nachhaltigen Konsumverhaltens und das Erreichen einer Kreislaufwirtschaft.“
Gleichzeitig sorgen allerdings die unterschiedlichsten Informationen, der Label Dschungel sowie das tatsächlich existierende Greenwashing für Unsicherheit im Markt. Zudem tragen die aktuellen Krisen zur Verunsicherung der Kunden bei. Jürgen Hanke, Vertriebsleiter bei der Platform-Group, prognostiziert, dass sich unter dem Eindruck steigender Energiepreise erst zeigen muss, welchen Wert Kunden und Kundeninnen auf nachhaltige Produkte legen oder ob sie doch wieder mehr preisbewusstere Alternativen kaufen. Zumindest im Oktober 2022 sank der Umsatz mit nachhaltigen Outdoor-Textilien und -Schuhen auf den Portalen der Platform Group um 50 Prozent, während hier Outdoor insgesamt gleichzeitig „nur“ um 27,4 Prozent nachgab. Allerdings weist der Umsatztrend in den Monaten Januar, Juni und September klar daraufhin, dass Nachhaltigkeit ein Nachfragefaktor bleibt.

Auch weil die Preisfrage überholt ist (zumal es jetzt auch immer mehr Secondhand-Angebote im Handel gibt), ist Stefan Brunner, Director Sports beim iscm-institute und Experte im Sport-Team von Marketmedia24, überzeugt. Seiner Meinung nach kann es sich kein Stakeholder der Branche – sei es Industrie oder Handel – erlauben, die Nachhaltigkeit zu ignorieren. Vielmehr ist „die Sportartikelbranche gut beraten, ihre Führungsposition rund um dieses Thema auszubauen und damit auf den Trend nach mehr qualitativem Konsum einzuzahlen.“ Denn Nachhaltigkeit wird zweifelsohne zum neuen Statussymbol als Ausdruck einer Haltung. Schützenhilfe kommt da auch von der Anfang 2022 vorgestellten nachhaltigen Textilstrategie der Europäischen Kommission. Danach wird der Textilsektor die erste Branche sein, die vollständig zu einer Kreislaufwirtschaft übergeht: Bis 2030 sollen Textilprodukte, die in der EU in Verkehr gebracht werden, langlebiger, wiederverwendbarer, reparierbarer, recycelbar und energieeffizienter sein.

 

Source:

Forschungsinstitut Marketmedia24 (Köln)