From the Sector

The fully booked international denim trade show BLUEZONE will celebrate its anniversary. More than 100 denim and sportswear specialists will transform Munich's Zenith area into a blue hotspot on this summer's early July date, which has been repositioned for the first time. Parallel to MUNICH FABRIC START and THE SOURCE and with a supporting program that is as full to the brim as it is relevant, the area on Munich's Lilienthalallee will become the hub of the international fashion community.

2023 is not only BLUEZONE's anniversary year: this summer marks the 150th anniversary of the patenting of jeans, Orta celebrates its 70th birthday in 2023 and denim icon Ruedi Karrer celebrates the 50th of his "The Jeans Museum" in Zurich. Vicunha is celebrating its 55th birthday. BLUEZONE therefore pays tribute to denim in all its facets. CONNEXXION is the appropriate leitmotif of the upcoming event.

"We have a line-up that will almost break the two days: in addition to internationally relevant and well-known exhibitors such as Calik, Denim Authority, Isko, Kurabo, Naveena Denim, NDL, Orta, Royo, Saitex and Sharabati among many others, we will have a 360° degree denim experience park in the completely booked Zenith Area", says Frank Junker, Creative Director & Partner, Munich Fabric Start Exhibitions GmbH. What visitors can expect here, among other things: two seminar sessions by the Transformers Foundation as well as panels and talks with Women in Denim, Mohsin Sajid and The 5 Denim Senses by AMD Düsseldorf, plus installations such as the photo exhibition "The World's best Denim Fades" by Bryan Szabo, founder of the Indigo Invitational, the exhibition by designer Ksenia Schnaider and a special presentation by "The Jeans Museum" Zurich, through which Ruedi Karrer himself will give guided tours.

For the first time, BLUEZONE will take place this summer on the new, earlier dates of July 18 and 19 and not at the end of August / beginning of September as in the past. With this step forward in terms of dates, MUNICH FABRIC START and BLUEZONE are reacting to changed order and collection rhythms and will position themselves in the future at the beginning of the purchasing and sourcing phase.

To this end, the exclusive VIEW Premium Selection, also organized by Munich Fabric Start Exhibitions GmbH, will move to the previous MFS date and on September 13 and 14 - then for the first time also on the Zenith grounds - will offer the market an additional, later ordering opportunity as RE:VIEW.

adidas TERREX announces a multi-season collaboration with National Geographic, consisting of high-performance outdoor wear. The inaugural collection is built to celebrate the role of photography in the culture of outdoor sport - as well-equipped hikers turn their ability to explore more places, and spirit of adventure, into stunning content.

To celebrate this relationship, designers at adidas TERREX combed the National Geographic photography archives for stunning stills of some of the most remote yet moving locations on earth, integrated in unique all over prints in a bold new hiking collection. All pieces are unified by National Geographic’s iconic yellow icon.

Places celebrated in the collection include a snow-covered sandstone monocline in Comb Ridge, Utah, a 120-mile-long, north to south stretch that defines the State’s red rock landscape, as well as textured portraits of shale, - captured on the coast of Norway’s northernmost county - highlighting the sedimentary rock’s distinctive formations.

The 51-piece collection includes women’s, men’s, and gender-neutral offerings – all built to equip the wearer in multi-terrain environments:

• A part of the collection is the RAIN.RDY Jacket; a 2.5L waterproof and seam-sealed outer garment built to facilitate epic adventures. The men’s jacket features a bold print of the shell formations in the Porsanger Peninsula, Norway, while the women’s is inspired by stills of White Sands National Park in New Mexico.
• A long sleeve shirt is finished with the bold National Geographic yellow icon and reflective details.
• The TERREX Swift R3 GORE-TEX Hiking shoes offer the peak combination of a lightweight construction and cushioning as seen in trail running shoes with the stability of a hiking boot. Finished in a print inspired by a stunning aerial shot of Earth, the hiking shoes come with a GORE-TEX lining and membrane seal so water is kept out, and a Continental™ Rubber outsole for optimal grip in wet or dry conditions.
• The WIND.RDY: GET SHELTERED Jacket, with wind-resistant technology and a water repellent ripstop fabric, allows explorers to feel protected and confident in many weather conditions. The men’s and women’s versions come with bold prints inspired by photography including that of sandstone and snow at Comb Ridge, Utah. Smart design features including a bungee-cord enabled adjustable hem, a lightweight fabric and reflective details. Additionally, it features a bold new lenticular logo design that alternates between Terrex and National Geographic from different perspectives – and is made in part with recycled materials.

With a current booking level of almost 90% for the international fabric trade show MUNICH FABRIC START, KEYHOUSE, THE SOURCE and BLUEZONE, Munich Fabric Start Exhibitions GmbH is starting the new season for Autumn.Winter 24/25 on a strong footing. From the organisers' point of view, the main reason for the high level of acceptance is the rebalancing of the July dates.

The international fabric trade show MUNICH FABRIC START (18 to 20 July), the innovation hub KEYHOUSE, theb one-stop sourcing platform THE SOURCE and the international denim trade show BLUEZONE (18 and 19 July) will move ahead and at the same time increase their relevance in the international trade show scene. For a large part of the visitors, the earlier date is closer to the collection rhythms and offers more time for further developments.

What's new?
Due to the early date of MUNICH FABRIC START and BLUEZONE, the Munich trade show duo with KEYHOUSE and THE SOURCE formats will function even more strongly as an impulse generator and leading international event. The Munich location will also be strengthened by the relocation of the DMI Fashion Day from Düsseldorf to the Bavarian capital. The first DMI FASHION DAY LIVE will take place the day before the next MUNICH FABRIC START at the MOC.

The course will also be set anew in September: The date, which remains important for the industry, will in future be occupied by reVIEW - the new format of the VIEW PREMIUM SELECTION for follow-ups and trends as well as new market developments. On an area of around 2,500 square metres, the first reVIEW Autumn.Winter 24/25 will be held on 13 and 14 September 2023 on the Zenith grounds in Motorworld.

The Premium Group have announced a repositioning of its flagship trade shows PREMIUM and SEEK.
     
The first change is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past.
The event will also be shortened to two days instead of three days, with new opening hours from 10 am - 10 pm including networking events and parties. This is a reflection of the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, maximizing their time and investment.

PREMIUM and SEEK will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections. The CONSCIOUS CLUB remains one of Europe's biggest platforms for sustainability in fashion showcasing promosing brands and developments. Brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept will be limited to a maximum size of 100 sqm, with a new sustainable booth system.

The summer editions of PREMIUM, SEEK, and the CONSCIOUS CLUB will take place on the 11th & 12th of July 2023 in Berlin.

Textile performance inspired by nature - Swiss textile manufacturer Schoeller Textil AG launches the sustainable textile collection RE-SOURCE as part of its brand sustainability strategy. All textile innovations in the collection are made from bio-based, post- as well as pre-consumer materials such as recycled polyester and spandex. These are further enhanced with Schoeller textile technologies to provide the wearer with breathability, thermal regulation and wind and water repellency.

Two textile innovations in the collection have been lined on the inside with natural NATIVA Merino wool, produced under the highest sustainability standards. The manufacturing process of NATIVA Merino wool is 100% transparent and traceable for consumers through blockchain technology. NATIVA farms worldwide meet strict social and environmental requirements for animal welfare (ban on mulesing), land management and ethical labour guidelines.

Schoeller is committed to the CODE OF CONDUCT, which guarantees transparent production chains, environmental protection and fair working conditions. All RE-SOURCE textile innovations are bluesign approved - the international standard for responsible and sustainable textile manufacturing.

"The special Q-cycle process was used for RE-SOURCE. The resistant and durable Q-cycle polyamide is obtained by pyrolysis of used tyres and thus saves Co2 emissions compared to the combustion process. In this way, we are helping to protect the climate with Q-cycle," says Hans Kohn, COO, Schoeller Technologies AG.

The new recycled textile collection will be presented at the PERFORMANCE DAYS textile trade fair in Munich from 15-16 March 2023.

Textile waste is a problem in Europe. Out of 7-7.5 million tonnes of textiles discarded every year, 30-35 % are collected separately – and of that quantity, 15-20 % are sorted by medium and larger sorting facilities within the EU. After sorting, 60 % still qualify as wearable clothes, however after a second or third collection-loop, all of the textiles become non-wearable sooner or later. Therefore, fibre-to-fibre recycling is becoming increasingly important to preserve the valuable resources.
 
The textile recycling value chain is not yet mature, but we are on the verge of a turning point, as different fibre-recycling technologies are deployed on a large scale. If successful, the textile recycling industry could reach a recycling rate of 18 to 26 percent of gross textile waste in 2030. This would create economic, social and environmental value that could total 3.5 to 4.5 billion euros in 2030.

Today, there is a sorting gap to achieve a circular economy for textiles in Europe. To feed this new circular value chain, a significant sorting-capacity increase is needed with 150 to 250 sorting and recycling facilities nearby, as the McKinsey-study “turning waste into value” assessed.

There is also a technology and capacity gap in sorting for reuse and recycling to ensure that high quality raw materials from non-wearable textile waste can be made available on a large scale. This is why the “Transform Textile Waste into Feedstock” project was initiated by TEXAID, within the ReHubs initiative together with well-known stakeholders of the textile value chain.

The major outcome of this project will be a sorting-factory blueprint fulfilling the requirements to the future needs of fibre-to-fibre recycling, enabling the future of more sustainable textiles by using recycled fibres. TEXAID, who is leading the project, is committed to build and operate scalable sorting facilities across Europe, the first with a capacity of 50,000 tonnes by the end of 2024.

Companies like Concordia, CuRe Technology, Decathlon, Inditex, Indorama Ventures, L’Atelier des Matières, Lenzing, Marchi & Fildi, PurFi, Södra, Worn Again and others are taking part in the project to jointly evaluate technologies and the business case for scaled sorting for reuse and recycling. ITA Academy GmbH (in cooperation with RWTH Aachen) together with CETIA has been commissioned for the assessment of technologies. The outcome will be an innovative sorting system 4.0, building on cross-functional technologies with digitalization and automation are at the heart.

• Iconic 200 Series fleece to be the first fabric made from this new process.

Polartec®, a Milliken & Company brand, announces Polartec® Shed Less Fleece, a new milestone in its industry-leading efforts to reduce textile fiber fragment shedding. Shed Less is a process that combines yarn construction, knitting, chemistry, and manufacturing to reduce home laundry fiber fragment shedding by an average of 85%. The first fabric to receive this new technology is the brand’s iconic Polartec® 200 Series Fleece, the modern version of the original PolarFleece® launched in 1981, and in 1993, the first performance fleece knit from yarn made from recycled plastic bottles.

The Shed Less process works by engineering the lofted fibers that give fleece its soft hand the ability to resist breaking and rubbing off during home laundering, cited as one contributing factor to the spread of fibers fragments (commonly referred to as microfibers). Polartec® Shed Less Fleece achieves this while maintaining all of the attributes that continue to make Polartec fleece a staple of midlayer collections - lightweight, breathable and warm.

The brand used the AATCC (American Association of Textile Chemists and Colorists) TM212-2021 test method for fiber fragment release during home laundering. This test was conducted with large sample sizes to account for variability. The testing concluded that Shed Less Fleece reduced fiber fragment shedding by an average of 85% compared to the baseline fabric.

“In 2016 we began looking into how we might test for fiber loss because there wasn’t a lot of research on the issue.” said Aimee LaValley, Polartec Textile Development, Dye and Chemistry Manager. “This led to new products like Polartec Power Air™, new manufacturing processes, as well as our participation in the TextileMission workgroup to study the issue on an interdisciplinary basis.”

TextileMission was a three year collaborative initiative of academia and industry to reduce the impact of textile microplastics funded by the German Federal Ministry of Education and Research. Founding partners include The Association of the German Sporting Goods Industry, Hochschule Niederrhein - University of Applied Science; TU Dresden - Institute of Water Chemistry; Vaude Sport; WWF Germany; Adidas AG; Henkel AG; Miele & CIE; and Polartec, LLC.

Polartec® Shed Less Fleece will be initially launched in the United States and will be available to customers beginning March 1, 2023. The brand plans to apply the Shed Less process to many other industry-leading fabric platforms and manufacturing facilities around the world.

• adidas’ first new label in five decades, adidas Sportswear, built for everyday movements and occasions, will launch worldwide from 9 February 2023
• Following Jenna Ortega joining its global family, the brand also announces her as the face of the new label and its ‘All That You Are’ campaign
• The new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday

Complementing the brand’s Performance and Originals labels, the new line adidas Sportswear aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes for decades.

Actress Jenna Ortega makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for.

Jenna Ortega shared: “The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.”

The adidas Sportswear collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fiber. The collections includes the Tiro Suit,  adidas’ iconic tracksuit silhouette with a deep heritage in football, and AVRYN, a shoe made in part with recycled materials.

Alongside Jenna Ortega, the campaign will also see a wider collective of adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression, including Premier League current golden boot holder and music lover Son Heung-min, professional basketballer, off-court sketching enthusiast and self-care advocate Trae Young, Women’s Super League forward and nature lover Mary Fowler and renowned gamer and thrill-seeker Carolina Voltan.

Kornit Digital LTD. (NASDAQ: KRNT) ("Kornit" or the "Company"), a market leader in sustainable, on-demand digital fashion and textile production technologies, announced its partnership with VORN – The Berlin Fashion Hub, Zalando, and Unity – creating an "alliance of the willing" to transform the industry via "phygital" fashion with a circular approach.

Nine designers were challenged to create fashion capsules in eight weeks utilizing the latest technology innovations from the three alliance partners – combining digital product creation, web3-based design, digital printing, immersive circular design, 3D rendering and avatar development. All collections are on display exclusively at Berlin Fashion Week from Wednesday, January 18 to Friday, January 20 at Bikini Berlin.
 
The challenge follows standing room only Kornit Fashion Week events across the globe, displaying how on-demand, digital production creates a fashion world of nearly endless creativity. Hosted at the Impact Hub Berlin, the VORN Academy Program offered creators access to a holistic technology toolset - including the advanced Kornit Presto MAX single-step solution for direct-to-fabric sustainable printing. Some of the prominent designers taking part include costume and fashion designer Alexis Mersmann, Judith Bondy, AR and NFT artist Ann-Britt Dittmar, Berlin-based director Tanja Bombach, Nina Jurcic, Olga Boncheva, digital artist, and fashion designer Schirin Negahbani, Johann Erhardt, and Israeli designer Idan Yoav.
 
"This collaboration across four industry leaders is so unique because the result is a sum so much greater than each of its individual parts. It's a true 'alliance of the willing' that opens doors to 'phygital' collections built at the intersection of digital fashion, 3D design, and on-demand production," said Omer Kulka, Chief Innovation Officer at Kornit Digital. "We're honored to team with VORN – The Berlin Fashion Hub, Zalando, and Unity during Berlin Fashion Week to demonstrate what's possible as the physical and virtual fashion worlds come together."
 
"When we launched the Berlin Fashion Hub, our intent was to create a B2B environment to spark unmatched fashion and sustainability innovations. As Berlin is one of the world's most important fashion and textile centers, there is no better place to demonstrate economically succesful circularity in the fashion industry," said Professor Marte Hentschel, Co-Founder at VORN – The Berlin Fashion Hub. "Together, we're changing fashion to drive sustainability and harness the creative power of both the physical and virtual. We're proud of what's been accomplished in conjunction with an incredible group of designers, creators, and partners."

The German premium fashion company HUGO BOSS presents the first product made with HeiQ AeoniQ™ fiber - a seamless high-performance Polo Shirt.

The product is crafted with 87% HeiQ AeoniQ™, a cellulosic yarn created from certified wood pulp, one of the many renewable raw materials it can be made of, featuring the same performance attributes as polyester.
 
This new style is part of the BOSS Green collection line, designed for urban environments with BOSS’ renowned performance-driven qualities and worn by Italian tennis player Matteo Berrettini.