From the Sector

Harnessing the synergy of the Texpertise Network of Messe Frankfurt and its global apparel flagship, the co-organisers of the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) recently held a joint press conference on 28 August 2023, the first day of Intertextile Shanghai Apparel Fabrics – Autumn Edition. Discussing the inaugural fair’s comprehensive, business-friendly nature, representatives of both Messe Frankfurt  and VIETRADE spoke in glowing terms about the potential of ASEAN’s new platform for the entire textile industry. Set to launch the spring sourcing season, the fair will take place from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

For its first edition, the fair is expected to attract over 500 exhibitors and around 35,000 visitors to an 18,000 sqm exhibition space. Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, considered the show’s importance on a worldwide scale: “Serving as a supplementary trade fair to our existing events in China, VIATT will effectively extend our market reach into South East Asia. We’ve designed it to reinforce our global Texpertise Network, spanning the entire textile value chain. The network, which links over half a million textile professionals globally and organises more than 50 international textile trade fairs across 11 different countries, will lend its full support to the fair.”
 
She continued: “In line with this commitment, we will harness our more than 30 years of experience organising Intertextile in China, and extend to the fast-growing textile sector in Vietnam. Intertexile has grown to be by far the most influential series within our Texpertise Network, covering a broad range of resources in apparel fabrics, home and contract textiles."
 
With Vietnam’s largest international airport and seaport, and its proximity to other textile producing countries and regions, Ho Chi Minh City is strategically located to hold an event of this nature. The city attracts 35%^[1] of Vietnam’s foreign direct investment projects, and is the venue of choice for a significant portion of the country’s trade fairs.
 
Discussing the event’s potential, Mr Vu Ba Phu, Director General of Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam has emerged as one of the leading textiles exporting countries worldwide, with particularly high growth in the past 10 years, ranging from 15% to 20% yearly. As companies seek to diversify supply chains, and Vietnam introduces lucrative trade agreements, the market is predicted to attract even more investments. A big importer of textile machinery, fabrics, and yarns and fibres, green production and durable goods have become increasingly important. VIATT 2024 will be an important hub helping suppliers and buyers in all categories to meet, source and unleash the full potential of this market.”
 
A comprehensive Vietnam-based textile fair is an attractive proposition for manufacturers and sourcing professionals alike. Exhibitors from around the world will showcase a full spectrum of apparel fabrics, yarns and fibres, and garments; the latest innovations in technical textiles and nonwovens, textile processing, and printing technology; as well as a wide range of home and contract textiles.
 
Apparel fabrics, yarns and fibres, and garments
This sector will contain quality exhibitors from Vietnam, ASEAN, and beyond, providing buyers with numerous, diverse sourcing options in apparel textile sub-categories such as accessories, casualwear, denim, lace and embroidery, ladieswear, pattern designs, shirting, sportswear, suiting, and many more.
 
Technical textiles and nonwovens, textile processing, and printing technology
With application areas that include everything from automotive, aerospace and shipping, to construction, healthcare and safety, products on display will include innovative machinery, as well as some of the latest developments in smart textiles, such as wearable technology, sensors, and advanced materials.
 
Home textiles
Exhibitors will feature high-quality bed linens, towels, curtains, and much more, suitable for visitors sourcing for both residential and commercial applications. The diverse collections of home textiles will be enhanced by globally on-trend interior designs and in-demand, organic materials.
 
The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

^[1] ‘Investing in Ho Chi Minh City’, October 2022, Vietnam Briefing, retrieved August 2023, https://www.vietnam-briefing.com/news/investing-in-ho-chi-minh-city-why-the-megacitys-industry-economy-and-policy-are-key-to-developmen.html/

From 16 – 18 August 2023, 1,022 exhibitors from 13 countries and regions will occupy four halls and 100,000 sqm gross at the National Exhibition and Convention Center (Shanghai). This Autumn Edition of Intertextile Shanghai Home Textiles will return to its regular format, as a comprehensive platform held separately from Messe Frankfurt’s other autumn textile fairs. Complementing the strong lineup of exhibitors over all three days, a varied selection of fringe events will communicate key insights, offer industry specific inspiration, and facilitate cross-sector exchanges for fairgoers.

Buyers from 66 countries and regions have already pre-registered for the show, while a range of international brands are preparing to showcase their latest innovations. Multiple exhibitors will gather according to origin, with three country and region pavilions a must-see for fairgoers seeking exotic home textiles:

• Belgium Pavilion: products on show include bedding fabrics and sets, curtains and curtain fabrics, sofa covers, upholstery, and much more. With the pavilion set to feature a number of Belgian brands, its highlighted exhibitors are Libeco and Love Home Fabrics.
• Taiwan (China) Pavilion: multiple Taiwanese exhibitors, including JWL Fabrics Co Ltd, Maxland Home Textile Industrial Co Ltd, and Vanttex International Co Ltd, will demonstrate specific examples of the varied applications of their home textiles.
• Türkiye Pavilion: organised by Uludag Textile Exporters’ Association (UTIB), the pavilion will showcase a range of curtains, upholstery fabrics, and other home textiles, from suppliers such as Aleran Tekstil Inşaat Gida Sanayi Ve Ticaret Ltd Şti, Küçükçalik Tekstil San Ve Tic A Ş and Weavers Tekstil San Ve Tic A Ş.

Beyond the pavilions, buyers can easily locate their desired home and contract textiles via conveniently placed product zones, covering categories such as curtain and curtain fabrics; sun protection and window shades; upholstery and sofa fabrics; furniture leather; bedding and editors; loungewear and bath; and rugs. Wide-ranging suppliers from China and beyond will showcase their various products, featuring international exhibitors such as Elastron – Leather & Fabrics, Morgan and PT Sinar Continental; and well-known domestic manufacturers including Hangzhou Aico Home Textile Co Ltd, Huatex International (Hangzhou) Co Ltd and Zhe Jiang Maya Fabric Co Ltd.

Fringe programme: keeping fairgoers up-to-date with range of industry developments
Business exchange at Intertextile Shanghai Home Textiles will once again be supplemented by multiple concurrent events, for home textile players to learn more about the latest industry innovations, as well as upcoming design trends. These include:

• International Intertextile Trend Forum 2023–2024: held in the afternoon of day one, the event will be hosted by a prominent member of the ‘2023 – 2024 Intertextile International Lifestyle Trend’ trend committee, Mr Shen Lei, joined on the panel by multiple designers. They will discuss various impacts on designs, such as sustainability’s effect, the influence of emerging technologies, and international integration and localised expression.
• IKASAS Japanese Home Design Gallery and themed seminar: the leading Japanese furniture brand IKASAS will utilise a display area to illustrate its unique design philosophy, by showcasing innovative furniture products that predominantly align with contemporary trends. The company’s founder, Mr Akiyuki Sasaki, will delve deeper into his design views in a seminar held on the morning of day one.
• The New Power of Healthy Home Decoration Environment: a first-time collaboration with CRECC Full Decoration Council, the cross-sector conference in Hall 5.1 on day two will welcome keynote speakers from the real estate industry, to discuss topical insights at the intersection of realty and home textiles. The audience will come away with a widened scope of the different applications and demands of home textiles, and an ability to more accurately identify business opportunities within the property market.

Following a strong start at the Spring Edition of Intertextile Shanghai Home Textiles early this year, global industry players have turned their sights to the next international event in August. As the first Autumn Edition to be held in the wake of China lifting many of its pandemic-related border restrictions, the three-day fair will gather around 1,000 international and domestic exhibitors. Traders looking to meet market demand will be able to source from an extensive range of trending and specialised home and contract textile products from 16 – 18 August 2023.

According to a recent market report, the global home textile market is expected to show a CAGR of 5.6% from 2023 – 2028 to reach USD 174.1 billion by the end of the forecast period. Asia-Pacific has dominated the global market in recent years, with China one of its most significant contributors.^[1]

As a manufacturing hub for home textiles, China is gradually recovering from social and business disruptions caused by the pandemic. Speaking at the recent Spring Edition, Ms Rosemary Li, Domestic Sales Manager of Zhangjiagang Coolist Life Technology Co Ltd, a long-time exhibitor specialised in bio-based and functional bedding products, said: “Since China relaxed its pandemic-related control and prevention measures, after Chinese New Year we have been flooded with orders. With both domestic and export orders increasing, it has been almost impossible for the production line to fulfil the order demand.”

While the spring show’s promising visitor flow was a positive start to the Chinese home textile industry’s post-pandemic era, a higher participation of overseas exhibitors and buyers is expected at the upcoming Autumn Edition

The return of special zones and international pavilions
Later this year in Shanghai, exhibitors will showcase their most up-to-date home and contract textile products, ranging from bedding & towelling, rugs, table & kitchen linen, upholstery & curtain fabrics, editors, home textile technologies and textile design. With a wealth of choices for buyers, several show highlights are listed below:

• Editor & Designer Zone: located in hall 5.1, the zone will feature international, high-end editor and designer brands brought by leading exhibitors J&C, Julai, Qianbaihui, Prestigious, Shanghai Lotus, SohoCut, Yada, and more.
• Country and region pavilions: premium suppliers from Belgium, Türkiye and Taiwan (China) will exhibit quality products in their designated pavilions in hall 6.1.
• Textile Designs: textile design studios from Japan, Portugal and Taiwan (China), namely Amilia Design Studio, Fine Art Inc and Tela's Design Lda, will also showcase their seasonal designs in hall 6.1.

Adding to buyers’ sourcing options, a multitude of domestic players from different categories will also showcase their respective products. Highlighted exhibitors include top curtain and curtain fabric suppliers Fu-Tex, Hangzhou Aico, Hexin and Xiaoxuanchuang; bedding suppliers Coolist, Huizhou Wah Shing and Yantai North Home; as well as Hightex, Huatex, Maya and Suzhou Roufang from the upholstery and sofa fabric sector.

Fairgoers can also learn more about the upcoming global trends and designs by visiting the ‘2023 – 2024 Intertextile International Lifestyle Trend’ area. In aid of this, Intertextile Shanghai Home Textiles has joined forces with NellyRodi™, the renowned French forecasting agency, to present the design theme for 2023 – 2024: ‘ALIVE’. HUMAN CAPITAL, ROUSING COMMITMENT and UNREAL REALITIES are the theme’s three main trends.

^[1] Globe Newswire: Global Home Textile Market Report 2023-2028: Increase in Consumer Spending on Home Renovation and Decoration Bodes Well for the Sector. https://www.globenewswire.com/en/news-release/2023/03/08/2622718/28124/en/Global-Home-Textile-Market-Report-2023-2028-Increase-in-Consumer-Spending-on-Home-Renovation-and-Decoration-Bodes-Well-for-the-Sector.html

HeiQ announces that its HeiQ Allergen* Tech has powered the award-winning product, Purotex+ from BekaertDeslee. The innovative solution for mattress ticking won the Interzum Award in the category "High Product Quality", being one of the six prizes given to BekaertDeslee.

Purotex+ powered by HeiQ Allergen* Tech is a solution for reducing exposure to allergens in bedding. The technology uses active probiotics to reduce exposure to allergens, including house dust mite matter, and pet allergens. HeiQ Allergen* Tech has received the Seal of Approval by Allergy UK, and independent testing has shown that it reduces exposure to inanimate allergens by up to 96.6%, making it a highly effective solution for allergy sufferers.

The Interzum Award recognizes exceptional design and innovation in the furniture production industry. Purotex+ was selected for the award from a field of 280 submissions from 25 countries. The jury praised the product's design, innovative features, and its contribution to improving the quality of life for people with allergies.

*Inanimate allergens such as house dust mite matter & pet allergens.

Intertextile Shanghai Home Textiles – Spring Edition is set for a renewal. After last year’s brief pause, 283 exhibitors from 5 countries and regions will showcase their latest innovations at the National Exhibition and Convention Center (Shanghai) during this traditional peak sourcing period. The fair will be held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value from 28 – 30 March 2023.

Comprehensive range of products zoned for easy sourcing
The 27,000 sqm gross exhibition space in hall 5.2 will host suppliers in multiple product categories, such as bedding, towelling, table and kitchen linen, home textile technologies, and textile designs. Several product pavilions and zones will be formed to encourage efficient sourcing, with areas designated for quality bedding, towelling, feather and down duvet fillings, quilt fillings, intelligent equipment and upholstery fabric products. Buyers looking for sustainable fibres, yarns and fabrics may be interested in sourcing at the Lenzing Group’s brand new centralised Lenzing Home Textile Satellite Pavilion. With Lenzing joined by eight of its Chinese downstream manufacturers, the pavilion will showcase the various home textile applications for the Austrian company’s wood-based TENCEL™ fibres.

Other well-known international and domestic exhibitors include Cotton Council International (CCI), Zhangjiagang Coolist Life Technology, Guangdong Kulida Down, Wujiang City Yunjie Textiles, Yantai Pacific Home Fashion, Sunvim Group, and Jiangsu Goostars Hometextiles. These suppliers, and many more, will present their up-to-date products to meet the sourcing demands of buyers from different channels.

Programme
At every edition, Intertextile Shanghai Home Textile’s fringe events keep fairgoers informed on a variety of topics, allowing exhibitors and visitors alike to stay up to date with the latest market trends and make informed business decisions.

Aligning with the fair’s general direction on promoting sustainability, and to satisfy the industry’s needs, representatives from Lenzing will be holding an exclusive seminar about the e-commerce opportunities surrounding eco-friendly TENCEL™ products’ sleep enhancing qualities. Other presentations and discussions that touch on sustainability will also be available under the fair’s Textile & Technology event theme.

With consumers globally paying more attention to health issues and increasing their spending on health products, the home and contract textile industry is also a party to this rising trend. To this end, seminars discussing traditional Chinese medicine and how it relates to different health issues will be held on day one. Their crossover topics include how aromatherapy can encourage high-quality sleep, as well as an introduction on the innovation of traditional medicinal textiles.

Moreover, the well-known Chinese retailer JD.com will co-host an event that promotes home textile products made with Chinese cotton. Several talks will focus on different aspects, such as the products’ quality and the overall potential of this industry aided by government policies.

After China’s relaxation of border restrictions and other pandemic control measures, it is now easier for domestic and overseas buyers to visit their Chinese suppliers at the fairground, for the chance to touch and feel their desired products.

HeiQ Allergen* Tech will power a new and improved generation of Purotex, a BekaertDeslee product through its exclusive application to mattress ticking aiming to provide end-users with a good night’s sleep.

HeiQ Materials AG  has signed an Exclusive Supply Agreement with BekaertDeslee, a specialist in the development and manufacturing of mattress textiles, mattress covers, and on-trend sleep solutions, for the supply of HeiQ’s recently launched HeiQ Allergen* Tech.  

Under this agreement, BekaertDeslee will have exclusive worldwide rights to apply HeiQ Allergen* Tech to mattress ticking, which is used to cover mattresses. HeiQ Allergen* Tech, which was launched in October 2022, is a 100% biobased, naturally derived technology that reduces exposure to inanimate allergens such as house dust mite matter, and pet allergens with the help of active probiotics.

It has been granted the Allergy UK Seal of Approval by The British Allergy Foundation following a review and assessment of the technology. Additionally, an independent certification has shown that HeiQ Allergen* Tech successfully reduces 83,6% of cat (hair) allergen, 76,5% of dog (hair) allergen, and 96,6% of house dust mite matter allergen.

* Inanimate allergens such as house dust mite matter & pet allergens.

HeiQ will present a host of innovative technologies to battle those enemies of sleep represented by heat, odor, and inanimate allergens, thereby addressing one of the most underrated elements that hinder a healthy life: a good night’s sleep.

HeiQ has developed technologies that promote better sleep quality for all:

• HeiQ Cool - one of the first textile technologies to deliver both instant contact cooling and continuous evaporative cooling for optimal well-being during sleep.
• HeiQ Mint - a plant-based deodorizer that controls odor development on textiles, providing fabrics with a long-lasting odor control capability that keeps textiles smelling fresh for longer.
• HeiQ Allergen* Tech - a 100% biobased, proprietary technology that reduces exposure to allergens such as house dust mite matter, and pet allergens with the help of active probiotics. The technology is tested and certified by an accredited lab, BMA Labor in Bochum, Germany, and has been granted the Allergy UK Seal of Approval by The British Allergy Foundation.

These effective ingredients are already being applied to final products by HeiQ’s partners. Among them are Trendsetter/John Lewis pillows, duvets, and mattress protectors (with HeiQ Cool & HeiQ Allergen Tech), Trident Jiva Hypoallergenic bed linen (with HeiQ Allergen Tech), Belfama shower towels (with HeiQ Mint), and Lameirinho bed linen/bed sheets (with HeiQ Allergen Tech).

The above mentioned and HeiQ will showcase their new products at Heimtextil 2023 in Frankfurt, Germany, 10- 13 January 2023.

As part of an ongoing investment programme ensuring it remains at the forefront of advanced technology for carpet production, West Yorkshire, UK-headquartered Phoenox Textiles has recently installed a new two-metre-wide shearing line supplied by BTMA member Sellers Textiles Engineers.

Phoenox, which has been family owned since its foundation in 1954, develops original creative flooring design concepts for retail brands. Its products are sold through high street outlets, department stores and volume retailers across Europe and North America, in addition to substantial online and catalogue-driven business. All told, the company’s 24-hour parcel service dispatches some 3.2 million orders every year.

Operating from two manufacturing sites, Phoenox manufactures an annual 1.7 million metres of flooring in the UK. Over a combined area of 1,700,000 square metres, the two plants are equipped for tufting, backcoating, cloth printing and finishing along with automated cutting, sewing and packing.

In addition to the Sellers shearing line, other recent investments for the UK operations have included three new advanced tufting machines and a high-speed Sellers backcoating line equipped to handle widths of up to two metres and coat at six metres per minute. Washable and dyeable foams and eco-friendly applications in different weights are applied for many product areas.

The company’s state-of-the-art Chromo jet printing process line is meanwhile the only one of its kind in the UK, with its 256 jets making possible designs in up eight colours per pattern. With sustainability very much at the forefront of the company’s approach, Phoenox recycles most of its paste and inks and uses organic options wherever possible, as well as recycled water.

“We operate a piece dye colour cloth programme and can dye nylon and cotton with weights of up to 500kg per load, working with direct, organic, vat and reactive dyes,” says Mosley. “We also offer computerised and weighed commission dyeing. Computerised automated cutting machines and photocell pattern recognition enable us to cut at high speed in most cloth densities. With finishing and sewing though, it’s all about the detail, and our team have years of experience and hand-finish our products on traditional high-speed machines.”

The new Sellers Hybrid Shearing Cylinder can provide a competitive edge for manufacturers which is currently being proven in the field, including at Phoenox. It’s one of a number of new innovations BTMA members are planning to showcase at next year’s ITMA exhibition in Milan.

Kornit Digital is collaborating with furniture start-up Cozmo and London design studio Raw-Edges to showcase the unlimited creativity made possible by digitally produced custom sofa jacket designs at the London Design Festival, September 17th -25th. Dubbed “Cheek Prints,” the collection was created sustainably, quickly, and on-demand with Kornit’s digital fashion and textile production solutions. Each unique cover features visually designs intended to transform plain, standard sofas into custom creations with an entirely fresh look and feel. The collection was designed by Raw-Edges at their London design studio.

The sofa collection was produced using Kornit’s Presto direct-to-fabric digital production system. With the on-demand technology, designers can easily and rapidly embrace new possibilities to transform mere concepts into custom fabrics. Digital production removes typical limitations of one fabric, one design at a time – whether it’s a single sofa or many sofas – and at the same cost. For industries ranging from fashion and home décor to other advanced textile applications, the Kornit solution consistently unlocks unlimited creativity – producing garments and fabrics with a high quality and a soft feel.

At Heimtextil Frankfurt 2022, Devan, will launch novel technologies to the Home Textiles market. The first innovation is a range of bio-based and biodegradable microcapsules. With increased sustainability and circularity requirements in Europe and beyond, Devan is pushing the limits further of its encapsulation methods, also in terms of wash durability. The capsules are biodegradable and hence no harm for risk of microplastics. The new R-Vital NTL range includes evergreen Aloe Vera, waste-material based avocado seed oil with very high hydration abilities! and Vitamine E.

Devan, as part of the Pulcra Chemicals Group, co-launches the new Pulcra TEC-SU, a new biobased C0 DWR. This hydrophobic agent has a bio-content above 60% and contains no APEO or formaldehyde. It keeps performing very good after multiple washings.

The Devan bio-based thermoregulation range, like Tones of Cool Bio which is already several years on the market, is having a positive effect on carbon footprint. Devan is now expanding its cooling range with a specific foam-solution. In the Home Textile industry new (bio)foam types are introduced the last 1,5 years to comply with the EU GreenDeal and circularity / recycling requirements. A good enough reason for Devan to develop a foam-specific cooling system. After all, research shows that our bedroom interiors get warmer every year, partly due to better insulation but also due to global warming. On top of that Devan thermoregulation solutions can save Energy and Water during application: low curing solutions are available next to cooling products to that can be applied, using less water.