From the Sector

With the wipes sector adapting to demands for products that protect consumers from COVID-related risks, industry experts will present the latest insights for moving forward post-pandemic at the World of Wipes® (WOW) International Conference.   

The shift from “clean” to “safe” in the world of wipes will be among the key topics thought-leading speakers will address at the in-person event, June 27-30, at the Marriott Marquis in Chicago.

The information-packed program will tackle timely topics to support decision making on the following key themes: Circular and Sustainable Wipes, Supply Chain Challenges in Wipes, Nonwoven Substrates for More Sustainable Wipes, Trends in the Wipes Market and Among Consumers, Disinfection Concerns and New Technologies, Sustainable Wipe Packaging Trends and Developments in Flushability Issues.

World of Wipes Session Highlights

• Lifestyle Shifts and the World of Wipes: Meeting the Changing Consumer Demand to Secure Growth – Liying Quian, Research Analyst, Euromonitor International will explore personal and beauty care trends based on consumer surveys that could shape wipes’ long-term performance
• The Supply Chain – Import Pressures Versus Domestic Manufacturing – Jacob Smith, Director, Supply Chain and Customer Care, Health, Hygiene, and Specialties Division, North America, Berry Global will share his expertise and experience on how COVID-19 has impacted domestic production and international sourcing of wipes
• Packaging Sustainability:  A Global Perspective – David Clark, Vice President of Sustainability, Amcor will look at how consumer brands, retailers and others are responding to consumer demand for more sustainable packaging and discuss progress and risks in the U.S. and other countries
• How Sustainable are You Willing to Be? New Technology to Support Use of Recycled Fiber Sources – Richard Knowlson, Principal, RPK Consulting will tackle the question of how new manufacturing technology can help produce more sustainable nonwoven substrates in today’s price-sensitive environment
• Dead Turtle Logos – What We Know So Far in the EU – Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC will share the latest learnings on the European Union’s Single Use Plastic Directive and the impact of the plastic-free packaging logos on consumer attitudes
• Challenges and Pitfalls of Scaling Up a Waste Cleaning Wipes Collection and Recycle System – Sergio Barbarino, Research Fellow, Fabric and Home Care Open Innovation, Procter & Gamble Distribution Company Europe will look at cleaning wipes’ potential to be recycled and become a convenient pioneering experimental platform
• Case Study: Surface Disinfection Incompatibility with Medical Devices Creates Potential Patient Risks – Caroline Etland, Ph.D., RN. CNS, ACHPN, Associate Professor, Hahn School of Nursing, BINR, University of San Diego will share real examples of the issues healthcare facilities face with surface disinfection incompatibility that make cleaning and disinfection a major challenge

In addition to the conference program, WOW 2022 also features two nights of tabletop displays and receptions; the presentation of the World of Wipes Innovation Award® and the INDA Lifetime Technical Achievement Award; and 11 hours of face-to-face engagement during a welcome reception, first-time attendee mentorship program, and breakfast connections. The event kicks off with the WIPES Academy, a 1.5-day value-added training opportunity on June 27-28.

• Results of experiments conducted by the University of California’s prestigious Scripps Institution of Oceanography in San Diego provide further scientific proof that LENZING™ fibers offer an effective substitute to synthetic fibers that are part of the pressing problem of plastic pollution in our oceans.

Lenzing/San Diego – The Lenzing Group, a world-leading provider of wood-based specialty fibers, has received further scientific proof of the biodegradability of its fibers. In a study published in October 2021 , scientists from the prestigious academic research institute Scripps Institution of Oceanography (SIO) at the University of California, San Diego confirmed that wood-based cellulosic fibers biodegrade in the ocean within a short period of time at the end of their life cycle, making them a better alternative to fossil-based fibers. The research was the result of an independent project trying to understand the “end-of-life” scenarios for textiles and nonwovens discarded in the environment.

SIO has a global reputation for being one of the oldest, largest and most important marine research centers worldwide. In this study, SIO compared the degradation processes of nonwovens made from fossil-based synthetic materials such as polyester with those of cellulosic materials such as Lenzing’s wood-based lyocell, modal and viscose fibers in specific scenarios – under various real oceanic conditions and controlled aquaria conditions. The results of these experiments are striking: while wood-based cellulosic fibers fully biodegraded within 30 days, the fossil-based fibers tested were practically unchanged after more than 200 days.

The biodegradability of LENZING™ fibers was also tested in the laboratory of Organic Waste Systems (OWS) in Belgium – one of the world's leading companies in biodegradability and compostability testing – which showed data confirmed by those found with the real-life measurements at Scripps. The OWS assessment was conducted in accordance with applicable international standards and reflects relevant natural and artificial conditions in which biodegradation can occur. Certificates from the certification organization TÜV Austria show that LENZING™ fibers rapidly biodegrade in all test environments (soil, industrial composting, home composting, fresh water and marine water) within the time frames set by the applicable standards.

Lenzing also welcomes the EU’s targeted measures to combat plastic waste in general, such as those relating to the single-use plastic directive (EU) 2019/9043. In its recently adopted guidelines for implementing the directive, the EU Commission stipulates the specific products that fall under this category, which is a well-needed effort to provide clarity to the EU member states for their joint campaign against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers can be part of a sustainable and innovative solution to this man-made problem that will continue to grow. As of July 2021, the single-use plastic directive sets out standardized labelling requirements for certain products, either on packaging or on the products themselves, which include plastic-based feminine hygiene products and wet wipes for body care or household use. This is a start to tackle the problem: educate the consumer and offer alternative materials with better circularity.

• Next-Gen Technologies for Nonwovens/Engineered Materials
• Canopy Respirator from Canopy Wins Innovation Award

145 professionals in product development, material science, and new technologies convened for the 11th conference edition of RISE®—Research, Innovation & Science for Engineered Fabrics, held virtually, Sept. 28-30. The event was co-organized by INDA, the Association of the Nonwoven Fabrics Industry, The Nonwovens Institute, and North Carolina State University.

The program focused on Nonwoven Material Science Developments, Sustainability, Increasing Circularity, Promising Innovations, Process Innovations, Material Innovations, Government/NGO Challenges to Single-Use Plastics, Machine-Assisted-Learning Development of Biopolymers, and Market Intelligence and Economic Insights.

Participants praised the high-quality program content, in-depth round table discussions, networking and Q&A’s where participants ask expert speakers questions pertaining to their focused presentations.

Highlights among the 26 presentations included

• Sustainable Solutions for our Plastic Planet Predicament, by Marc A. Hillmyer, Ph.D., McKnight Presidential Endowed Chair, University of Minnesota;
• Closed-Loop Recycling Pilot of Single-Use Face Masks by Peter Dziezok, Ph.D., Director of Open Innovation, Proctor & Gamble;
• Innovating a Sustainable Future for Nonwovens: A European Perspective, by Matt Tipper, Ph.D., CEO, Nonwovens Innovation & Research Institute (NIRI);
• Phantom Platform: The Polyolefin-cellulose Coformed Substrates Technology, by Fabio Zampollo, CEO and Founder of Teknoweb Materials; 
• Guiding Environmentally Sustainable Innovations – From Reactive to Proactive Life Cycle Management, by Valentina Prado, Ph.D., Senior Sustainability Analyst, EarthShift Global LLC;  
• High-Loft, Ultra-Soft Hygiene Solutions, Paul E. Rollin, Ph.D., Senior Principal Scientist – Global Hygiene, Propylene-Vistamaxx-Adhesion (PVA) Global Technology, ExxonMobil Chemical Company;
• Canadian Plastic Policy Update, by Karyn M. Schmidt, Senior Director, Regulatory & Technical Affairs, American Chemistry Council (ACC).

Other highlights included the announcement of Canopy Respirator as the winner of this year’s RISE® Innovation Award winner. The annual award recognizes innovation in areas within and on the periphery of the nonwovens industry which use advanced science and engineering principles to develop unique or intricate solutions to problems and advance the usage of nonwovens.

RISE® Innovation Award Winner
The RISE® Innovation Award was presented to Canopy for their Canopy Respirator. The productis an innovative respirator that is fully mechanical, non-electrostatic, with a filter designed for superior breathability while offering the wearer facial transparency. The breakthrough respirator features 5.5mm water column resistance at 85 liters (3 cubic feet) per minute, 2-way filtration, and a pleated filter that contains over 500 square centimeters of surface area. The patented Canopy respirator resists fluids, and eliminates fogging of eyeglasses.