From the Sector

• adidas’ first new label in five decades, adidas Sportswear, built for everyday movements and occasions, will launch worldwide from 9 February 2023
• Following Jenna Ortega joining its global family, the brand also announces her as the face of the new label and its ‘All That You Are’ campaign
• The new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday

Complementing the brand’s Performance and Originals labels, the new line adidas Sportswear aims to level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes for decades.

Actress Jenna Ortega makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for.

Jenna Ortega shared: “The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.”

The adidas Sportswear collection offers specific performance technologies through simple cutlines, colorways and stripped back design details, with comfort running through its every fiber. The collections includes the Tiro Suit,  adidas’ iconic tracksuit silhouette with a deep heritage in football, and AVRYN, a shoe made in part with recycled materials.

Alongside Jenna Ortega, the campaign will also see a wider collective of adidas partners coming together to celebrate a comfort-first mindset and the power of self-expression, including Premier League current golden boot holder and music lover Son Heung-min, professional basketballer, off-court sketching enthusiast and self-care advocate Trae Young, Women’s Super League forward and nature lover Mary Fowler and renowned gamer and thrill-seeker Carolina Voltan.

For the third time, nova-Institute awards the “Cellulose Fibre Innovation of the Year” award in the frame of the “Cellulose Fibres Conference 2023” (8-9 March 2023). The conference advisory board nominated six remarkable products, including cellulose fibres from textile waste, banana production waste and bacterial pulp, a novel technology for producing lyocell yarns and a hygiene product. The innovations will be put to the vote of the conference audience on the first day of the event, with the awards ceremony taking place in the evening. The innovation award “Cellulose Fibre Innovation of the Year 2023” is sponsored by GIG Karasek (AT).

Here are the six nominees
Vybrana – The new generation banana fibre – GenCrest Bioproducts (India)
Vybrana is a Gencrest’s Sustainable Cellulosic Fibre upcycled from agrowaste. Raw fibres are extracted from the Banana Pseudo stem at the end of the plant lifecycle. The biomass waste is then treated by the Gencrest patented Fiberzyme technology. Here, cocktail enzyme formulations remove the high lignin content and other impurities and help fibre fibrillation. The company's proprietary cottonisation process provides fine, spinnable cellulose staple fibres suitable for blending with other staple fibres and can be spun on any conventional spinning systems giving yarns sustainable apparel. Vybrana is produced without the use of heavy chemicals and minimized water consumption and in a waste-free process where balance biomass is converted to bio stimulants Agrosatva and Bio Fertilizers & organic manure.

HeiQ AeoniQ™ – technology for more sustainability of textiles – HeiQ (Austria)
HeiQ AeoniQ™ is the disruptive technology and key initiative from HeiQ with the potential to change the sustainability of textiles. It is the first climate-positive continuous cellulose filament yarn, made in a proprietary manufacturing process and the first to reproduce the properties of polyester and nylon yarns in a cellulosic, biodegradable, and endlessly recyclable fibre.
HeiQ AeoniQ™ can be manufactured from different cellulosic raw materials such as pre- and post-consumer textile waste, biotech cellulose, and non-valorized agricultural waste, such as ground coffee waste or banana peels. It naturally degrades after only 12 weeks in the soil. Each ton of HeiQ AeoniQ™ saves 5 tons of CO2 emissions. The first garments made with this innovative cellulosic filament fiber were commercially launched in January 2023.

TENCEL™ LUXE – lyocell filament yarn – Lenzing (Austria)
TENCEL™ LUXE is LENZING’s new versatile lyocell yarn that offers an urgently needed sustainable filament solution for the textile and fashion industry. A possible botanical alternative for silk, long-staple cotton, and petrol-based synthetic filaments, is derived from wood grown in renewable, sustainably managed forests, and produced in an environmentally sound, closed-loop process that recycles water and reuses more than 99 % of organic solvent. Certified by The Vegan Society, it is suitable for a wide range of applications and fabric developments, from finer high fashion propositions to denim constructions, seamless and activewear innovations, and even agricultural and technical solutions.

Nullarbor™ – Nanollose & Birla Cellulose (Australia/India)
In 2020, Nanollose & Birla Cellulose started a journey to develop and commercialize tree-free lyocell from bacterial cellulose, called Nullarbor™. The name derives from the Latin “nulla arbor” which means “no trees”. Initial lab research at both ends led to a joint patent application with the patent “production of high-tenacity lyocell fibres made from bacterial cellulose”.
Nullarbor is significantly stronger than lyocell made from wood-based pulp; even adding small amounts of bacterial cellulose to wood pulp increases the fibre toughness. In 2022, the first pilot batch of 260kg was produced with 20 % bacterial pulp share. Several high-quality fabrics and garments were produced with this fibre. The collaboration between Nanollose & Birla Cellulose now focuses on increasing the production scale and amount of bacterial pulp in the fibre.

Circulose® – makes fashion circular – Renewcell (Sweden)
Circulose® made by Renewcell is a branded dissolving pulp made from 100 % textile waste, like worn-out clothes and production scraps. It provides a unique material for fashion that is 100 % recycled, recyclable, biodegradable, and of virgin-equivalent quality. It is used by fibre producers to make staple fibre or filaments like viscose, lyocell, modal, acetate or other types of man-made cellulosic fibres. In 2022, Renewcell, opened the world’s first textile-to-textile chemical recycling plant in Sundsvall, Sweden – Renewcell 1. The plant will eventually reach 120,000 tons of annual capacity.

Sparkle sustainable sanitary pads – Sparkle Innovations (United States)
Globally, around 300 billion period products are discarded every year, resulting in millions of tons of non-biodegradable waste. Since most conventional sanitary pads contain up to 90 % plastics, they do not biodegrade for around 600 years. Sparkle has designed sustainable, plastic-free, biodegradable and compostable Sparkle sanitary pads. From product to packaging, they are made up of around 90 % cellulose-based materials with top sheet, absorbent core, release paper, wrapping paper and packaging made of cellulose-based fibres. Whether Sparkle pads end up in a compost pit, are incinerated or end up in a landfill, they are a more sustainable alternative compared to conventional pads that contain large amounts of plastics, complex petro-chemical based ingredients and artificial fragrances. When tested according to ISO 14855-1 by a leading independent lab in Europe, Sparkle pads reached over 90 % absolute biodegradation within 90 days in commercial composting conditions.

AkzoNobel has been rated as a European Top Employer by the Top Employers Institute for the second consecutive year.

In the latest benchmark review, the company has been recognized in eight countries – Brazil, China, France, Germany, the Netherlands, Sweden, the UK and the US – all of them repeat certifications. AkzoNobel qualifies as a European Top Employer because five of the certified countries are in Europe.

Each year, the Top Employers Institute certifies organizations who are focused on putting people first through their HR policies. The survey covers six HR domains consisting of 20 topics, including people strategy, work environment, talent acquisition, learning, diversity and inclusion, and well-being.

The latest 2023 rating marks the second certification in a row for AkzoNobel in France, Germany and Sweden, the fourth for the Netherlands and the US, the seventh for Brazil, the tenth for China and the 11th for the UK.

For the first time in two years, global automotive production recorded a significant increase in full-year 2022 with 82.0 million vehicles produced (2021: 77.2 million vehicles) and growth of 6.2%, driven by the regions Asia and North America, but remained below 2019 levels.
Autoneum's revenue in local currencies increased significantly by 8.5%, largely due to inflation-related compensation. In the regions Europe and Asia, Autoneum's production volumes developed below market. Compared to the July 2022 estimate, revenue was around CHF 90 million lower than assumed due to volume factors. The strong fluctuations in production volumes due to vehicle manufacturer supply chain issues continued in 2022 and were exacerbated by the war in Ukraine in Europe and by COVID-related lockdowns in Autoneum's Asian main market China. Consolidated revenue in Swiss francs increased by 6.1% year-on-year to CHF 1 804.5 million (2021: CHF 1 700.4 million) due to the strong Swiss franc.

Revenue development in the regions
In local currencies, revenue of Business Group Europe increased by 2.7%, while production volumes of vehicle manufacturers decreased by 1.3%. The growth in revenue resulted from inflation compensation, while Autoneum's production volumes were significantly lower compared to the previous year. Business Group North America increased its revenue in local currencies by 11.0%. The number of vehicles produced increased by 9.7% year-on-year. Volume development at Autoneum’s North American plants clearly improved compared with 2021 due to the allocation of semiconductors to the vehicle models supplied by Autoneum. Revenue of Business Group Asia declined by 2.7% in local currencies, and thus was significantly below the market (+7.7%). Autoneum's production facilities in its main market China are located in regions that were hit particularly hard by the COVID-related lockdowns. Growth in China was also driven by Chinese vehicle manufacturers, with whom Autoneum generated only little revenue last year.
Business Group SAMEA (South America, Middle East and Africa) achieved hyperinflation-adjusted revenue growth in local currencies of 65.2% year-on-year. This increase was mainly due to inflation compensation and in terms of volume slightly outperformed the market, which grew by 7.5%.

Due to significantly lower production volumes in Autoneum's regions Europe and Asia of around CHF 90 million compared to the half-year estimate and further increases in energy costs in the second half of the year, Autoneum expects the full-year 2022 result to be at the lower end of the guidance published on June 15, 2022.

The full year-end financial statements and the Annual Report 2022 will be presented at the Media Conference on March 1, 2023.

Freudenberg Performance Materials announces the launch of Filtura, its new product brand for filter media solutions. Filtura is a comprehensive portfolio of innovative high-performance filter media products and customized solutions for air and liquid filtration. The company is debuting Filtura at Filtech, the international trade fair for the filtration technology industry, in Cologne in February 2023.

Freudenberg Performance Materials’ established Colback®, Enka®solutions, Evolon®, Karbofil and Lutradur® brands are being brought together under the Filtura brand. With the new brand, the specialist for technical textiles is pooling its know-how more effectively across products lines and giving innovations for the filter media market a further boost. Filtura will enable Freudenberg Performance Materials to extend its position in this market.

By using a high share of recycled content in its Evolon® materials, Freudenberg Performance Materials (Freudenberg) offers technical packaging textiles with a carbon footprint decreased by 35%. An independent LCA study showed additional benefits such as energy resource savings and lower water use. Furthermore, Evolon® fabrics provide sustainability benefits over the packaging entire life cycle thanks to high end performance and durability.

By replacing virgin PET with recycled PET, the cradle-to-gate carbon footprint of Evolon® packaging textile materials decreased by 35%. This is the result of a study by an independent LCA and eco-design consultancy firm, which made a Cradle-to-Gate assessment of several Evolon® products using virgin PET or recycled PET. The study was finalized in 2022 and conducted according to the principles of ISO 14040/ ISO 14044 standards, following the recommendations of the Product Environmental Footprint and the Circular Footprint Formula.

Evolon® microfilament textiles have a small carbon footprint because their manufacturing process uses low CO2 energy sources. The fabrics are lightweight and can be reused throughout entire production programs, e.g. of a car model when it is about the automotive industry. Furthermore, the new Evolon® RE fabrics contain up to 85% of recycled PET which is produced in-house out of post-consumer PET bottles.

Evolon® textiles are suitable for reusable technical packaging, which eliminate the use of thousands of disposable packaging materials. Evolon® fabrics offer scratch-free, lint-free, high-end surface protection for molded plastic parts, painted parts and other sensitive industrial and automotive parts during transport. This contributes to lower the scrap rate of parts and provide both financial and ecological benefits. By using Evolon® reusable packaging to transport highly-sensitive parts, customers can increase their efficiency and save resources.

Many people across the world are bedridden – be it due to illness, an accident or old age. Because those affected often cannot move or turn over by themselves, they often end up with very painful bedsores. In the future, it should be possible to avoid bedsores with the help of materials that can be programmed to entirely adapt their form and mechanical properties. For example, the body support of mattresses made from programmable materials can be adjusted in any given area at the push of a button. Furthermore, the support layer is formed in such a way that strong pressure on one point can be distributed across a wider area. Areas of the bed where pressure is placed are automatically made softer and more elastic. Caregivers can also adjust the ergonomic lying position to best fit their patient.

Materials and microstructuring
Materials for applications requiring specific changes to stiffness or shape are being developed by researchers from Fraunhofer CPM, which is formed of six core institutes with the aim of designing and producing programmable materials. So, how can we program materials? “Essentially, there are two key areas where adjustments can be made: the base material – thermoplastic polymers in the case of mattresses and metallic alloys for other applications, including shape memory alloys – and, more specifically, the microstructure,” explains Dr. Heiko Andrä, spokesperson on the topic at the Fraunhofer Institute for Industrial Mathematics ITWM, one of the Fraunhofer CPM core institutes. “The microstructure of these metamaterials is made up of unit cells that consist of structural elements such as small beams and thin shells.” While the size of each unit cell and its structural elements in conventional cellular materials, like foams, vary randomly, the cells in the programmable materials are also variable – but can be precisely defined, i.e., programmed. This programming can be made, for example, in such a way that pressure on a particular position will result in specific changes at other regions of the mattress, i.e., increase the size of the contact surface and provide optimal support to certain areas of the body.

Materials can also react to temperature or humidity
The change in shape that the material should exhibit and the stimuli to which it reacts - mechanical stress, heat, moisture or even an electric or magnetic field - can be determined by the choice of material and its microstructure.

The journey to application
A single piece of material can take the place of entire systems of sensors, regulators and actuators. The goal of Fraunhofer CPM is to reduce the complexity of systems by integrating their functionalities into the material and reducing material diversity. We always have industrial products in mind when developing the programmable materials. As such, we take mass production processes and material fatigue into account, among other things,” says Franziska Wenz, deputy spokesperson on the topic at the Fraunhofer Institute for Mechanics of Materials IWM, another core institute of Fraunhofer CPM. The initial pilot projects with industry partners are also already underway. The research team expects that initially, programmable materials will act as replacements for components in existing systems or be used in special applications such as medical mattresses, comfortable chairs, variable damping shoe soles and protective clothing. “Gradually, the proportion of programmable materials used will increase,” says Andrä. Ultimately, they can be used everywhere – from medicine and sporting goods to soft robotics and even space research.

Textile companies could take full advantage of expanded print opportunities with EFI™ Reggiani textile solutions presented at the 8-13 December India ITME Exhibition in Greater Noida.

The EFI Reggiani TERRA Silver printer was shown at ITME 2022: a solution to enter the industrial printing segment with a short, smart and green process. The EFI Reggiani TERRA Solution eliminates the need for steaming or washing on direct-to-textile applications, using a greener, more efficient polymerisation process that takes place as the printed textile goes through the printer’s on-board dryer. As a result, users can achieve superior printing results while using less time, water, and energy.

The EFI Reggiani exhibit at ITME was also promoting:

•  EFI Reggiani HYPER printer, a scanning printer available in 1.8-metre, 2.4-metre or 3.4-metre widths that prints at up to 20 linear metres per minute peak speed, making it the fastest textile scanning printer on the market;
• Mezzera Concord, the continuous rope washing line from the specialist in washing solutions that transports fabric by overflow for tensionless running with an independent squeezing mangle for each channel;
• One of the industry’s broadest line-ups of high-end, superior-quality textile inks, including EFI Reggiani AQUA and EFI Reggiani Diamond reactive, IRIS dye-sublimation, ARIA direct disperse, FUOCO acid, and GEA and TERRA pigment inks; and
• Inèdit, recently acquired by EFI Reggiani, a developer of raster image processors (RIPs) and related software for digital industrial textile printing with their product portfolio that features proven, highly advanced workflow solutions for textile profiling, calibration, design integration and much more.

Matthias Holzammer is handing over the operational management of Autoneum for family reasons as of March 27, 2023. As his successor the Board of Directors has appointed Eelco Spoelder, who has over 25 years of experience in the automotive supply industry.

Eelco Spoelder has held global leadership positions in the automotive supply industry at Faurecia and previously Continental, where he ensured operational competence and strategic continuity even in a challenging market environment.
He has extensive experience in operations, manufacturing, purchasing, customer satisfaction, quality and IT and has proved successful in transforming businesses and delivering profitable growth. His core competencies include negotiating with an international network of customers and suppliers in the automotive supply industry. He is also deeply familiar with technology trends in the automotive industry.

“In view of the many challenges and opportunities in the automotive industry, we are proud to have found in Mr. Spoelder a very accomplished and experienced leader who will further develop and implement our proven strategy,” said Hans-Peter Schwald, Chairman of the Board of Directors of Autoneum Holding Ltd.

Matthias Holzammer is leaving Autoneum at his own request for family reasons and will hand over operational management of the Group to Mr. Spoelder on March 27, 2023. He will then serve as Senior Advisor to the Chairman of the Board of Directors and the new CEO until June 30, 2023.

Baldwin Technology Co. Inc. has appointed Adina Starke, a seasoned print and packaging professional with wide-ranging expertise, as Regional Sales Leader for the West Coast.

At Baldwin Technology Company Inc., a leading global manufacturer and supplier of innovative process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries, Starke will be responsible for all product sales to print and packaging professionals in Washington, Idaho, Oregon, California, Nevada, Arizona, Utah, Alaska and western Canada.

Starke has spent the past 15 years in various technical and sales roles in the print and packaging industry. Most recently, she spent four years with All Printing Resources (formerly JVI Solutions), as a Territory Manager and a Technical Sales and Business Development Representative. Prior to that, she spent several years with Lohmann Specialty Coating and Sun Chemical.

Starke graduated from Clemson University with a Bachelor of Science degree in Graphic Communications.