From the Sector

A total of 59 Italian machinery manufacturers will be exhibiting at the upcoming ITMA ASIA+CITME, to be held from November 19 to 23 in Shanghai, as the event had been postponed for a year in the wake of the Covid-19 pandemic. Of these 59 manufacturers, 26 will be presenting technological innovations as part of the National Sector Groups, organized by ACIMIT and ITA – Italian Trade Agency. Occupying a surface area of around 2,000 square meters, Italy is among the major foreign exhibiting Countries at the event.

Asia is a major destination for Italy’s textile machinery manufacturers, with fully 38% of all Italian textile machinery exports during the first half of 2023 (amounting to roughly 338 million euros) directed towards Asian markets. China, in particular, is an absolutely important market for Italian companies: the first in Asia and the second worldwide behind Turkey in 2022. In the first six months of this year, Italian machinery sold in China reached a value of 81 million Euro.

“The general outlook for the Chinese market remains positive, although the demand for foreign machinery from local textile manufacturers has slowed somewhat for this first half of the year,” comments ACIMIT president Marco Salvadè. “Investments in the textile industry have never stopped, so there is no shortage of opportunities in China. I believe ITMA ASIA + CITME will confirm our expectations for a recovery in demand.”

• Turkish circular knitting market offers prospects in turbulent times

After a four-year, Covid-related break the German circular knitting machine manufacturer Mayer & Cie. is exhibiting with its Turkish representative Mayer Mümessillik (MMÜ) once more at the important International Textile Machinery Exhibition (ITM) in Istanbul. At Booth 713 in Hall 8, Mayer & Cie. will present three machines: the D4-2.2 X interlock machine, the OV 3.2 QCe for double jersey structures and the MV 4 3.2 II for single jersey fabrics. For the Mayer & Cie. and MMÜ team the focus will be on in-person contacts with customers, suppliers and partners. Despite the tense international situation both the manufacturer and its representative are positive about the medium-term outlook for the Turkish market.

Turkey is a market with prospects
“The challenges that the global economy faces are at present enormously wide-ranging, of course,” says Mayer & Cie.’s Turkey specialist Stefan Bühler. “The Russian invasion of the Ukraine, supply chain outages, shortages of raw materials and skyrocketing energy prices all create uncertainty.” And then there is galloping inflation in Turkey and elections in 2023. Yet despite, and in part because of, this state of affairs Bühler and Kahraman Güveri, CEO of Mayer & Cie.’s Turkish representative MMÜ, hold a positive view of the market outlook for the years ahead. Large orders, especially for standard products, are on the increase, Kahraman Güveri explains. That leads to new investments, new companies and a growing demand for refurbished machines that then need to be replaced by new machines elsewhere. And former commission merchants are now enterprises in their own right.

“Apart from that, Turkey benefits from its proximity to Europe, transport routes are manageable,” says Stefan Bühler. “This location advantage attracts brand manufacturers who together with their orders bring new approaches, new designs and new technologies into the country.” And Turkey’s already very highly developed textiles sector benefits too. That, says Kahraman Güveri, is why one can be confident for the next few years, “at least for as long as nothing unforeseen happens”.

Established machines with that something special: OV 3.2 QCe for double jersey structures
The portfolio of machines that Mayer & Cie. is exhibiting at the ITM is tried, trusted and popular. The OV 3.2 QCe is a specialist for interlock fabrics and double jersey structures that it knits in both filament and synthetic fibre yarns. With a conversion kit the OV 3.2 QCe also qualifies as a producer of 8-lock structures, spacer fabrics and fine gauges. The machine is available in a choice of three frames: from open-width and industrial to giant frame. Stefan Bühler, regional sales manager for Turkey, has this to say: “Not for nothing has the OV 3. 2 QCe been one of our most popular machines for years. It is mainly used for sportswear and for leisure- and outerwear.” In Istanbul the OV 3.2 QCe on show will be a 30-inch, E40-gauge model.

D4-2.2 X for fine rib and interlock fabrics
The double-jersey D4-2.2 X is an obvious choice for knitting fine rib fabrics of up to E28 gauge. Spacer and interlock fabrics are also part of the machine’s established repertoire. And it can produce elastomeric plating in both cylinder and dial cam. No matter which of these tasks is assigned to the D4-2.2 X, it performs it with impressive productivity.

MV 4 3.2 II for flexibility in the single jersey sector
In the single jersey sector, the long-established German firm delivers a literally fine solution. The MV 4 3.2 II on show at the ITM knits to an E38 gauge. The machine can also be supplied for gauges from E14 to E60. It is, in addition, highly flexible, with a repertoire that ranges from piqué and double piqué to one-thread fleece and smooth single jersey.

Global Fashion Summit, an international forum for sustainability in fashion, will convene core stakeholders across fashion, parallel industries, investment, policy and NGOs to forge alliances for a new era. The Summit is presented by Global Fashion Agenda, the non-profit organisation that fosters industry collaboration in fashion to drive impact, under the patronage of HRH The Crown Princess of Denmark. Global Fashion Summit: Copenhagen Edition 2022, will return in physical form on 7-8 June in the Royal Opera House, Copenhagen, Denmark.

Formerly known as Copenhagen Fashion Summit, the forum has been renamed to manifest the organisation’s global outlook and reach. Global Fashion Summit will build on the 13-year history of the renowned Copenhagen Fashion Summit by strengthening its representation and connections with diverse perspectives from across the world. Therefore, the Summit will be hosted in various key cities in the future, in addition to its flagship edition in Copenhagen.
 
Under the theme ‘Alliances for a New Era’, Global Fashion Summit: Copenhagen Edition 2022 will endeavour to form previously inconceivable alliances within the fashion industry and examine atypical cross-industry alliances, in a bid to accelerate the transition to a net positive reality.
 
The theme will underly all elements of the Summit. It will be represented on the Summit main stage during plenary sessions consisting of high-level keynote speeches and panels. These will bring together speakers that are often perceived as direct competitors to have transparent conversations about their mutual challenges and collaborate to discuss the actions needed to tackle the urgent issues. The programme will also include industries such as transportation, food and energy, to consider the challenges that are similarly experienced in other sectors and learn from successful solutions that are being demonstrated outside of fashion.
 
Going beyond the stage content, the Summit will apply the theme in practical terms by mobilising leaders to implement immediate actions through newly formed partnerships with solution providers and other industry players, setting long-term industry commitments, hosting leadership roundtables and creating binding industry agreements that will provoke progress based on its sustainability performance level.
The Innovation Forum will present a curated exhibition of sustainable solutions. Participating brands will be able to connect with exhibitors covering the entire value chain – from innovative materials to on-demand manufacturing. The forum’s Matchmaking service will offer small and large fashion businesses the opportunity to advance their sustainability journey by being matched directly with relevant solution providers.
There will be an in-depth assessment of the impact that the Summit and its resulting alliances have on the industry. This will be published in the aftermath of the event, examining the concrete outcomes from the Summit and providing a baseline for future forums.

• Leading suppliers of textile-care technology cancel their participation

Leading suppliers of laundry and dry-cleaning technology have used the free cancellation deadline offered by Messe Frankfurt against the background of the pandemic and cancelled their participation in Texcare International 2021 shortly before expiry. In view of this the Advisory Council of the world’s leading textile-care fair have voted to cancel Texcare International for this year because its success can no longer be guaranteed.

In view of the corona crisis earlier this year, Messe Frankfurt offered exhibitors of Texcare International the right to cancel their participation free of charge until 3 September 2021. As the months passed, the overall outlook became increasingly positive and, by the beginning of August, around 200 companies – including the important and big manufacturers from all parts of the textile-care sector – had registered to exhibit at Texcare International in Frankfurt am Main from 27 November to 1 December 2021. Factors contributing to this included the growing pace of vaccination around the world, the categorisation of trade fairs as business events and the officially approved protection and hygiene concept of Messe Frankfurt. Nevertheless, the mood changed shortly before the cancellation deadline as leading companies decided to withdraw from the event because of uncertainties regarding the future development of the pandemic.

Kerstin Horaczek, Vice President Technology Shows at Messe Frankfurt, took stock after the deadline: “Together with our partners, we worked untiringly to stage the Texcare International for the textile-care sector in the autumn. However, a leading international trade fair with a significantly reduced spectrum on show would not do justice to participants’ expectations of the fair as the most important meeting place and innovation hub for the sector. Therefore, we have decided to accept the vote of the Advisory Council and cancel Texcare International 2021. We are extremely sorry about this. At the same time, we are grateful for the on-going, high level of commitment demonstrated by the sector for their most important trade fair.”

Over 300 brands have spent three months showcasing their offerings at the world’s first digital trade show. PREMIUM+SEEK Passport, in collaboration with JOOR, provided the industry with a digital addition to the physical trade shows that were unable to take place at all this summer, due to the current situation. The virtual event concluded yesterday.

Summary
“The event was a success: it reached a network of 200,000 buyers, logged over 20,000 visits, and over 80,000 products were sold. The brands that achieved especially good results were those that engaged their own buyer contacts and networks and introduced them to the platform. Things are actually the same as always, the principle remains the same. Success doesn't just happen by itself,” says Anita Tillmann, Managing Partner of the PREMIUM GROUP. “There was a strong focus on communicative value at this digital event. We feel that creating visibility for new potential brands and customers is the best thing we can do to add value for our customers in the current situation. We have worked intensively on how we position ourselves in this crisis, which services we can deliver, and how we can offer our customers and partners support of lasting relevance.”

Outlook
It is not yet possible to announce a final, definitive decision on the PREMIUM GROUP’s January events. The market analysis carried out with exhibitors, partners and retailers is currently being evaluated. The current developments in the number of infections and forecasts by the Federal Government also have an influence on this. These provide reliable data that can serve as the basis for a well-informed and representative assessment of whether and how the trade shows and conferences will be able to take place. Further information on the PREMIUM GROUP events will follow at the end of October.
    
What is certain is that, for the first time, the PREMIUM GROUP and Messe Frankfurt will be putting on their SEEK, PREMIUM, FASHIONTECH, Neonyt and FashionSustain events – along with a host of other highlights – from 6-8 July 2021 as part of Frankfurt Fashion Week 2021. New business platforms, glamorous events, innovative formats and content hubs will be unveiled to the fashion industry – not just in a new setting, but in a totally new guise.

Intertextile Shanghai concluded its 2017 Autumn Edition on 13 October as the strong business results and praise from the worldwide participants once again affirmed its reputation as the world’s most effective apparel fabrics and accessories trade event in terms of boosting sales and product sourcing. Knowing the fair covered an all-encompassing range of products that cater to all sourcing needs, 77,883 buyers travelled from 102 countries and regions (2016: 73,927, 90 countries and regions) to Shanghai to source. This year, Hong Kong, India, Indonesia, Italy, Japan, Korea, Russia, Taiwan, the UK and the US were the top 10 visitor countries and regions after Mainland China.

Meanwhile, a total of 4,538 exhibitors from 32 countries and regions (2016: 4,553, 29 countries and regions) also enjoyed the surge of business potential brought by this large number of high-quality trade buyers. The strong line-up of exhibitors, including 10 country and region pavilions – France, Germany, Hong Kong, India, Japan, Korea, Milano Unica (Italy), Pakistan, Taiwan and Thailand – as well as 10 Group Pavilions organised by foremost industry leaders like DuPont, Hyosung, INVISTA and Lenzing, presented a full-spectrum of innovative and fashion offerings in 11 halls across 276,000 sqm (gross) exhibition area, an increase of nearly 6% compared to 2016.

While the nature of textile trade fairs has evolved over recent years, exhibitors’ successful results at this year’s Intertextile Shanghai shows that it is still the industry’s most effective order-writing and business development trade show because it remains the event where the global industry gathers to make purchasing decisions. As a result, many exhibitors see the fair as their business growth engine, and reported positive outlooks for sales after the fair.

Exhibitor opinions
 Ms Erika Jimenez, Development and Purchasing Department, Luca Cuccolini, Spain (SalonEurope)
“A few years ago we decided to explore the Chinese market. Knowing that Intertextile Shanghai is the most comprehensive fair of its kind in Asia, there was no doubt that this would be the fair to expose our brand. Throughout the years we have been satisfied with the visitor flow and business opportunities, especially this year. There has been a good flow of a diverse range of buyers visiting our booth, and we’ve already met with abundant potential buyers on the first day. Our objective is still to get our brand known to local buyers, and by looking at the progress in the first two days, we are even expecting to get orders later on.”

Mr Jean Denerolle, General Manager, Dormeuil, France (Premium Wool Zone)
“There has been lots of visitors coming to our booth on the first two days. Joining Intertextile Shanghai is an effective ways for us to develop the Chinese market. We are happy that the organiser referred a VIP buyer to us. Overall, we succeeded in receiving orders and promoting our brands, so I am pleased with the result this year.”
Mr Max Deery, Global Director, Print Stories Ltd, (for Amanda Kelly Ltd), UK (Verve for Design)
“We are satisfied with the results this year. The Verve for Design zone is well organised, and it’s a busier year compared to last. After day one, we’ve already found more than 10 potential buyers, both old and new customers. We’ve participated in other fairs in Europe as well, and I would say Intertextile Shanghai is in line with these shows, and busier than we expected.”

Mr Luca Maderna, New Age srl, Italy (Verve for Design)
“It’s our 10th year exhibiting in Intertextile. Given the large scale, we can always find new contacts here, and it’s also a great opportunity for us to present our new collection to our regular customers.”
Mr Ederhard Ganns, Managing Director, Union Knopf (HK) Ltd, Germany
“Our target clients are mainly brand owners and resellers. I have successfully met with them and have some promising contacts. We have also developed some new connections with both domestic and overseas customers. Intertextile Shanghai is no doubt the world’s number one show.”

Ms Kang Nan Hee, Assistant Manager, R&D Textile Co Ltd, Korea (Korea Pavilion)
“This is our 10th year at Intertextile Shanghai. Every year, we participate in both the spring and autumn fairs and they have never let us down. Not only can we meet numerous new buyers in each edition, we can also keep pace with the ever-changing market trends in the fabric industry. Besides that, in terms of visitor flow, this fair has always been the strongest. Take this year’s fair as an example. In our estimation, we have already received enquiries from almost 300 buyers and agents on the first two days, which has exceeded our expectations. Therefore, we are expecting some 400 orders in total by end of the fair.”

Mr Taku Ito, Manager, Sojitz Vancet (Shanghai) Trading Co Ltd, Japan (Japan Pavilion)
“We exhibit at this show to find new customers and sales channels in China. We’ve been joining the show for a while now, and we continued this edition as we can always meet new customers – I mean, really ‘new’. This year, there were about 400 companies that visited our booth. It’s also interesting that we are getting more online apparel shops visiting us lately.”

Ms Susan Hon, B2B Marketing Communication Director, North Asia, INVISTA Co Ltd, Hong Kong (Functional Lab & Group Pavilion organiser)
“With the help of Intertextile Shanghai – the most well-known platform in the industry – we can promote our newly launched products more efficiently and enhance the influence of our brand. Our booths were packed with visitors over the three days, with many of them high-quality buyers. Intertextile has always been one of the most important trade fairs for us because of its strength in attracting a wide range of buyers, including an unrivalled number of market-leading brands that no other fairs can offer.”

Mr Martin Yang, Marketing Manager, Nilit Nylon Technologies (Suzhou) Co Ltd, Israel (Functional Lab)
“Our management is satisfied with the results as this is where we can boost our business and sales. On the first day, we’ve already met with nearly 20 potential buyers that are very likely to develop into new orders after the fair. The most attractive trait of Intertextile Shanghai is its ability in gathering large numbers of trade buyers. More importantly, the majority of them are quality buyers who aren’t only our target customers but also keen to place orders. This fair is seen by the industry as the major platform to source as it includes more industry leading suppliers, raw material providers, fabric mills and garment manufacturers compared to other similar fairs, and this is why we are here.”

Mr Syed Kamran Shah, Marketing Manager, Soorty Enterprises (Pvt) Ltd, Pakistan (Beyond Denim)
“Our objectives are to establish connections with Chinese brands and manufacturers, as well as to learn buyers’ expectations in this market. We are happy with the visitor numbers, and Intertextile Shanghai is where buyers really come to make purchasing decisions. Buyers came to talk to us and run tests on our fabrics afterwards, and usually within 2-3 months’ time, we will receive orders. We also like the idea of the Beyond Denim hall as it ensures the effectiveness of gathering and getting in touch with our target buyers.”

Mr Štěpán Kučera, Managing Director, Preciosa Components, China (Accessories Vision)
“This has been Preciosa’s third consecutive appearance at the autumn edition of Intertextile Shanghai, where we continue to see an increase in attendance by our target customers, namely high-end fashion brands from both the Chinese and international markets. Among the 200-plus buyers we met on the first two days of the fair were domestic fashion brands, sourcing managers of overseas brands, garment producers, as well as OEMs & ODMs, and we are more than satisfied with the results. Compared to similar fairs in which we have participated, Intertextile has a stronger focus on sourcing and manufacturing. International brands tend to send their sourcing teams, while local manufacturers and vendors also source here.”

Ms Shanshan Lu, Client Manger, Beijing Ecocert Certification Centre Co Ltd, China (All About Sustainability)
“As Intertextile Shanghai is the largest fair of its kind, we can always find our target customers here which are manufacturers from the Greater China area and the Asia Pacific region. The All About Sustainability zone has enhanced the exhibiting effectiveness as it creates a strong theme that attracts the right visitors to our booth. I think the visitor flow is stronger than last year. On day 1 alone, we received enquiries from over 10 potential customers which included old and new accounts. Moreover, by sharing our certifications in the seminar, our brand got further promoted in the fair. All in all, we are very pleased with this year’s outcome and very likely will return again next year.”
Worldwide buyers impressed with the unparalleled range of sourcing options on offer
While the exhibitors highly valued the fair’s ability in attracting quality, genuine buyers from around the world, these buyers were pleased to find all categories of apparel fabrics and accessories products from the entire industry under one roof.

Buyer opinions
Mr Johnny Lau, Head of Material Management, Quiksilver Asia Sourcing Ltd, Hong Kong
“The strongest trait of Intertextile Shanghai is its scale and aptitude in gathering the entire industry in one place. I believe no matter which sector of the industry or market you belong to – suiting, casual wear or ladieswear; high-end or fast fashion – you are ensured to find the right suppliers here. The fair houses a full-spectrum of suppliers which ease the sourcing process for purchasing departments like us. To maintain brand competitiveness, it is getting more important for us nowadays to know about suppliers and manufacturers from around the world, so we were also impressed with the fair’s internationalism and had unexpected returns from this trip.”

Mr Luis Alfonso Yepes Londono, Manager, Yetex SAS, Columbia
“Among all trade shows, Intertextile Shanghai is the most influential one for my business, even compared to the European shows. Not only can I find local suppliers, but the fair literally puts brands from around the globe under one roof. This morning I discussed with three local companies that match my interest. Their fabrics were of good quality and competitive pricing, so I will soon make a decision and place orders.”

Ms Zhou Jie, General Manager, Shenzhen New Look Fashion Co Ltd, China
“Intertextile Shanghai is a comprehensive trade fair, and what’s unique about this fair is its unparalleled ability in gathering both domestic and premium international apparel fabrics and accessories suppliers. Therefore, the sourcing options in this fair cater to all market demands. I can say Intertextile is a fair that all fashion brands can’t miss as one can definitely find all kids of materials here. We sent over 10 colleagues from the sourcing and design departments to this year’s fair and sourced around 80% of the fabrics we need for the next season’s collection from about eight exhibitors.”

The next Intertextile Shanghai Apparel Fabrics is the Spring Edition, held from 14 – 16 March 2018.
Intertextile Shanghai Apparel Fabrics is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. For more details on this fair, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.