From the Sector

The Circular Valley Convention is a new trade fair format organised by Messe Düsseldorf in cooperation with the non-profit Circular Valley Foundation and with scientific support from the renowned Fraunhofer Institute for Environmental, Safety, and Energy Technology called UMSICHT.

The convention looks at the circular economy from a holistic perspective: across industries and materials – and all phases of the circular economy, from smart circular design to the reuse and further utilisation of products.

As a central global platform for the circular economy, it brings together decision-makers and experts from business, academia, politics, and society in one place. Under the motto "Uniting Industries for a Circular Tomorrow", it promotes their networking in order to present and jointly develop circular solutions and processes and drive forward the transformation towards a circular economy.

Messe Düsseldorf is contributing its many years of expertise to the Circular Valley Convention stemming from a wide range of trade fairs such as K, interpack and drupa, which are closely related to the circular economy. The non-profit Circular Valley Foundation, the cooperation partner of the convention, has a comprehensive understanding of the circular economy and a large network. The scientific support provided by the Fraunhofer Institute for Environmental, Safety, and Energy Technology UMSICHT and the associated expertise round off the extensive professional support.

The Circular Valley Convention covers all phases of the circular economy: from the use of renewable raw materials to product design, manufacturing, logistics, and operations all the way through to collection, sorting, and recycling, featuring solutions for different material classes and value chains. The convention combines applied research and practice and is a content hub for top decision-makers and experts. With the guiding theme "Enabling Circular Economy", the focus is on three central topics that enable the transformation towards a circular economy:

• Enabling Value Chains: the implementation of efficient, sustainable, and cross-industry circular solution strategies to maximise the use of resources and make business models fit for the future.
• Enabling Technologies: the transfer of circular competencies such as redesign, refurbish, remanufacture & recycle. The goal is to optimise products and processes using technologies that comply with the principles of the circular economy.
• Enabling Materials: the promotion of the efficient use and recycling of various materials, aiming for the extension of product lifespans and the integration of cross-material circular strategies for the sustainable use of resources.

the Circular Valley Convention offers a three-part event format consisting of a conference, an expo, and a networking event on the evening of 12 March 2024. Over 100 high-calibre speakers are scheduled to attend the conference. More than 130 exhibitors and partners are expected to attend the expo, the marketplace for future-oriented circular solutions, which offers insights into new trends, innovations, and best practice examples.

INDA, the Association of the Nonwoven Fabrics Industry, announced that wipes leaders across the supply chain convened for new connections, intelligence, sustainability strategies, and business at the World of Wipes® (WOW) International Conference, June 17-20 in Minneapolis, Minnesota.

The winner of the World of Wipes Innovation Award® was Rockline Industries for their Facial Care Wipe with Glycine Amino Acid Complex. This new Skin Care Wipe contains a unique multifunctional complex of two medium chain glycine, a phospholipid and a blend of special glycol ingredients that provides for a multitude of skin care benefits as well as providing a unique preservation system for nonwovens. The Skin Care Wipe provides substantiated improved skin smoothness, elasticity, and hydration alongside an anti-ageing claim. This innovation is amongst the first to use these glycine ingredients in a Skin Care Wipe formulation.

In a special recognition, INDA presented the 2024 Lifetime Service Award to David Powling, Technical Leader, Kimberly-Clark Corporation (retired), and the 2024 Lifetime Technical Achievement Award to Paul Latten, Director of Research & Development & New Business, Southeast Nonwovens, Inc. INDA honors both Powling and Latten for their decades of contributions to the nonwovens industry as well as being strong advocates for INDA.

The 1.5-day WIPES Academy, led by Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC, and Paul Davies, Ph.D., Consultant, Crown Abbey, LLC, preceded the WOW Conference June 17-18. This course focused on the essentials of wet wipes construction and ingredients. Participants learned how to bring nonwovens, lotions, and packaging together to launch a successful product. The next WIPES Academy will be held July 21-22, 2025 at the Hilton Columbus Downtown, Columbus, Ohio in conjunction with WOW 2025.

The WOW conference program featured experts discussing these key topics:

• Sparkle & Shine: How Wipes Became WOW
• Wiping Smart: The Rise of Sustainable Practices in the Institutional and Industrial Wipe Markets
• Transformative Trends in Wet Wipe Formulations: A Dual Focus on Skin Health and Sustainability
• Leading Alternatives to Traditional Plastics Used in Wipes
• Panel Discussion: Leading Alternatives to Traditional Plastics Used in Wipes
• Eclectic Perspectives: Unraveling the Threads of I&I Wipes and Scaling Strategies
• Putting $$ in Your Pocket
• Recycling & Regulations

In addition to the premium content in the conference program, WOW featured four pre-conference webinars (with recordings available for full conference attendees), tabletop exhibits, Lightning Talks, a Skin Care Formulation Workshop 101, and a mentorship program for participants who are new to the wipes industry.

WOW 2025 will be held July 21-25, at the Hilton Columbus Downtown in Columbus, Ohio.

China in-store, which was established under the name C-Star as an official satellite of EuroShop in Shanghai in 2015, will be held in Hall N1 of the Shanghai New International Expo Center from 3 to 5 September 2024. In consumer-friendly and tech-savvy China innovative store design plays a prominent role, which is why the trade fair specifically focuses on instore design and high-end solutions for brands. On display will be solutions for store design, fittings, but also retail technologies that help to selectively shape stores as spaces for interacting with shoppers as well as stage their brand messages.

After the success of last year’s event attracting over 100 exhibitors and almost 14,000 trade visitors, China in-store 2024 will offer over 200 providers of retail design and retail-relevant solutions the opportunity to showcase their latest instore design, retail technology and retail solutions while inviting industry professionals to explore, learn and network. The exhibited products and solutions for shopfitting and the retail industry will include store design, materials as well as surfaces and furnishings for shops – ranging from displays fixtures and mannequins to visual merchandising services and omnichannel technologies.

Since personalisation in retail is increasing in importance, the Designer Village will present design companies with trail-blazing stand designs and visual merchandising solutions. The special area will inspire visitors with innovative store concepts that improve both the brand image and customer journey. At the Retail Technology Village the latest advances in AI, VR and data analytics will be presented. These technologies enable an omnichannel experience for shoppers and convert physical stores into third places. On the Retail Stage and the Design Stage experts, retailers and brands will present the latest retail trends, shopfitting strategies and innovations that drive the retail market. A themed exhibition is dedicated to changing trends in retail area design.  

Once again proving a highlight of China in-store will be the presentation of the ERDA China (EuroShop RetailDesign Award China) on 4 September 2024; this award recognises store designs and extraordinary store concepts from the Chinese market. This year the categories were extended. 

drupa 2024 in Düsseldorf drew to a successful close on 7 June after eleven days. 1,643 exhibitors from 52 nations presented a showcase of innovations in the Düsseldorf exhibition halls and thrilled the trade visitors with performances. The international share of the visitors was 80%, with attendees coming from 174 countries. After Europe, Asia was the most strongly represented region with 22%, followed by America with 12%.  Asia as well as Latin America and the MENA region are markets with great growth potential, which was reflected in the significant increase in exhibitors' presence and order books.

Exhibitors praised the high level of decision-making competence of visitors. They, in turn, gave top marks to the range of products and services on offer in the 18 exhibition halls. Around 96% of all visitors confirmed that they had fully achieved the objectives associated with their visit. At over 50%, most of them came from the printing industry, followed by the packaging industry, whose share has increased significantly and which was the focus of many exhibitors as a growth driver. In total, 170,000 trade visitors attended drupa 2024.

Digitalisation
Automation took centre stage at this year’s drupa, with a strong focus on AI and smart workflows, including software solutions. It became clear that digital and analogue technologies ideally complement and benefit from each other. Traditional industry leaders presented a wide range of digital solutions, while digital pioneers integrated conventional components into their offerings. Robotics played an important role in the exhibition halls and illustrated the path towards the smart factory.

Transformation and growth
drupa made it clear that the industry has great potential for the future, even against the backdrop of many challenges, and that the prospects are promising. In the last financial year, the global printing industry achieved a turnover of around EUR 840 billion (source: Smithers) and continues to develop at varying pace worldwide.
Many new strategic alliances concluded at the trade fair reflected the opportunities that are only possible in such a concentrated form at drupa.

Sustainable technologies
Technology is the key to achieving sustainability goals - exhibitors at drupa illustrated this with numerous practice-orientated developments and concrete solutions. Top priority is given to resource efficiency and the path to a functioning circular economy. In addition, Touchpoint Sustainability from the VDMA, the German Machinery and Equipment Manufacturers’ Association, showcased current state of the art innovations, presented best-practice use cases and gave a far-reaching outlook into the future of a sustainable printing industry.

Knowledge transfer
The supporting programme with its five special forums drupa cube, drupa next age (dna) and the Touchpoints Packaging, Textile and Sustainability was well received. In times of constant change and the resulting new business models, they ensured an intensive transfer of knowledge and provided important guidance. Guided tours on various key topics rounded off the trade fair experience.

The next drupa will be held in 2028.

With four months until the show opens doors, key exhibitors have already confirmed participation for the Cinte Techtextil China 2024. In conjunction with a positive global outlook, key players are eager to congregate again at the Shanghai New International Expo Centre from 19 – 21 September, to showcase innovations and connect with buyers from various sectors.
 
The fair will closely align with Messe Frankfurt’s ‘Texpertise Econogy’ – the umbrella for the group’s sustainability activities at its more than 50 textile trade shows worldwide. New energy elements, such as battery and hydrogen, will appear at the Innovation Showcase Area, on top of other interactive fringe events which centre around sustainability.

With environmental protection as one of the top sourcing categories at the previous edition, products with medical, home, protection, and building applications rounded out the top five. By product group, in-demand sourcing categories included nonwovens; technology and accessories; woven fabrics, laid webs, knitted fabrics, braidings; composites; as well as coated textiles and bondtec. The show saw 15,542 visits from 52 countries and regions last year.

Catering to various key players in 2023, the well-known Groz-Beckert East Asia brought their latest innovative needling tools for the nonwovens sector. Speaking at the show, Mr Kabilen Sornum, Vice President Asia Pacific of Marketing & E-Commerce, commented: “While we are focusing on the China market, we have also seen buyers from the Middle East, Europe, Korea, and North Asia. Cinte Techtextil China is a more international fair – we can see that everyone is here, and the quality and innovation of buyers has improved greatly in the past three to four years. E-mobility and sustainability are two very clear trends.”
 
The fair’s product categories cover 12 application areas, which comprehensively span a full range of potential uses in modern technical textiles and nonwovens. These categories also cover the entire industry, from upstream technology and raw materials providers to finished fabrics, chemicals and other solutions. This scope of product groups and application areas ensures that the fair is an effective business platform for the entire industry.

ITM, to be held in Istanbul at the beginning of June, will once again see a strong participation of VDMA member companies. Almost 90 exhibitors from Germany will exhibit at the trade fair, most of whom are members of the VDMA. In addition to the VDMA member companies exhibiting with their own booth, numerous VDMA members will be represented in Istanbul via agents. They cover nearly all different machinery chapters with a focus on spinning, nonwovens, weaving, knitting, warp knitting and finishing.

In Istanbul, the VDMA members will show their latest innovations. In technological terms, significant trends are digitalisation and automation. These themes have been present for some time but will continue to play a central role in meeting the challenges for many years to come. Another trend that has also been around for a while is sustainability. Today it is much more than a buzzword: Efficiency in energy, raw materials or water as well as recycling are not feel-good issues but have a real economic and social background.

For the textile machinery manufacturers organised in the VDMA, Turkey is a major trading partner. In 2023, textile machinery and accessories worth approximately 350 million euros were exported from Germany to Turkey, which made Turkey the second biggest sales market for German companies. After three years in which China was the most important supplier of textile machinery to Turkey, Germany has now regained this top position.

Turkey is at the doorstep of Europe, which gives Turkish textile producers a powerful geographic advantage over Asian sourcing destinations. The textile companies in the region have a deep experience and know-how in making the highest quality textile and apparel for leading markets of Europe and employs a young, dynamic, and well-educated workforce.

But ITM is not just a place for visitors from Turkey, as Dr. Harald Weber, Managing Director of the VDMA Textile Machinery Association explains: “It should not be forgotten that ITM not only attracts visitors from Turkey, but also from the Middle East, Central Asia and North Africa. Turkey's proximity to the European Union and its fully integrated textile value chain also make it interesting in terms of the EU's strategy for sustainable and circular textiles and the increasing importance of recycling in the future.”

At the Techtextil trade fair in Frankfurt, the Chairman of the Walter Reiners Foundation of the VDMA, Peter D. Dornier, presented awards to six successful young engineers. Promotion and sustainability prizes were awarded in the categories bachelor/project theses and diploma/master theses. Academic theses in which, for example, solutions for resource-saving products and technologies are developed are eligible for the sustainability prizes.

The Walter Reiners Foundation awarded Anna Markic a sustainability prize worth 3,000 euros in the Bachelor's category. The topic of her thesis, written at Reutlingen University, was the recycling of carbon fibres.

Mark Zenzinger, Albstadt-Sigmaringen University, received a 3,000 euro promotion award in the Bachelor's category. His topic was the automation of the process chain for the production of welded textile hard goods.
 
Lena Fink from the TU Dresden received another promotion award worth 3,000 euros. Her construction engineering project work focused on a device to simplify the maintenance of braiding machines.

Fabio Bussmann from RWTH Aachen was awarded a promotion prize in the Master's category, worth 3,500 euros. In his thesis, he analysed the life cycle assessments of alternative semi-finished products for geotextiles.

Katharina Maria Ernst, TU Dresden, was honoured with a sustainability prize of 3,500 euros in the Master's category. Her work focused on the development of a suitable process for the treatment of chitosan fibres as an alternative starting product in the production of carbon fibres.

Lennart Hellwig, RWTH Aachen University, was awarded a 3,500 euro prize in the Master's category. He focused on the topic of machine learning using the example of a nonwovens plant.

The fifth edition of the Texhibition Istanbul Fabric and Textile Accessories Fair from 6 to 8 March 2024, organised by İTKİB Fuarcılık A.Ş. in cooperation with the Istanbul Textile Exporters Association (İTHİB), presented 557 exhibitors showcasing the entire range of the textile supplying section: from woven and knitted fabrics to accessories and artificial leather. A new addition was a separate hall for yarns and denim, the BlueBlackDenim hall. With this trade fair, Texhibition has more than doubled its floor space compared to the last event to 35,000 square metres.

Exhibitors
Texhibition Istanbul acts as a central point of contact for the entire international industry, with a clear focus on quality, innovation and the latest trends like the denim companies Bossa, Çalık, İsko, İskur and Kipaş at the BlueBlackDenim Hall.

Yarn companies such as Aksa, Diktaş, Ensar, Karafiber, Kaplanlar, Korteks, Migiteks, Sasa, Tepar showed the production power of the yarn sector, where the product quality, design and workmanship came together.

In addition to well-known companies such as Almodo, Bahariye, BTD, Can Textile, Iskur, Kipaş, Menderes, Söktaş, Yünsa, Zorlu, İpeker a large number of other export-oriented companies from the segments of textiles (woven fabrics, knitting) presented their latest designs and products.

Visitors
25,752 visitors came from over 112 countries, 41.8% from the European Union (including Germany, Italy, the Netherlands, Spain, Romania etc.) and Great Britain, Ukraine,26.5% from Asia (including Russia etc.), 14.8% from the Middle East (including Jordan, United Arab Emirates, Saudi Arabia) 10.7% from North Africa (including Algeria, Tunisia etc.), 3.1% from North America (United States, Canada), 3.1% from South America and other countries.

American buyers from the USA and Canada in particular, but also a large number of Mexican and Colombian buyers took advantage of the numerous match-making opportunities at Texhibition. Many B2B meetings took place and led to numerous orders being placed, including from key accounts such as Alexander Wang, Asos, Forever 21, Sainsbury's, Veronica Beard etc.

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

This year’s edition of ITMA ASIA + CITME proved to be a success for the exhibiting VDMA member companies. Measured by booked square metres, Germany had the largest contingent, among the foreign exhibitors. More than 40 VDMA member companies were exhibiting their innovative products in Shanghai.

Dr. Janpeter Horn, chairman of the VDMA Textile Machinery Association noted: “Although facing a difficult market situation, this year’s edition of ITMA ASIA + CITME has exceeded the expectations, both in terms of the number of visitors and the quality of the talks. The significant number of foreign visitors to the fair was particularly pleasing.”

Solutions were demonstrated for more sustainable textile productions by most of the exhibitors, and here the VDMA members presented their technologies for saving water, energy and raw materials under the heading “Smart technologies for green textile production.”  

Dr. Uwe Rondé, CEO, Saurer Intelligent Technology AG explained: “Saurer is satisfied with both the number of visitors and the quality of the discussions. Our booth was full from morning to evening with customers focused on latest technologies within the three mega trends: recycling, automation and digitalisation. Although machine utilisation in the spinning mills is still well below average, people are already gathering information and thinking about what to invest in once the market recovers.”

Benjamin Reiners, owner of Reiners + Fürst stated: „This year’s ITMA ASIA + CITME has exceeded our expectations by far. Especially the first day - a Sunday - has brought many high-quality customers and exclusively decision makers to our booth. We estimate about 20% international customers mainly from Bangladesh, Egypt, India, Iran, Pakistan, Uzbekistan and Vietnam. All customers agreed that the market situation at the moment is difficult, capacity usage is between 50-75% in the ring spinning sector and improvement is expected not before the 2nd half of 2024. Nevertheless the general spirit is very positive.“

“This ITMA ASIA was a great success for Trützschler. We welcomed a large number of Chinese visitors to our booth, as well as a significant number of interested international visitors”, said Dr. Bettina Temath, Head of Global Marketing Trützschler Group SE.

Georg Stausberg, CEO of the polymer processing solutions division and chief sustainability officer of the Oerlikon Group stated: „We can look back on a successful show where we were able to meet many of our customers not only from China, but also from Pakistan, India and Indonesia, for example.”

“A very well-attended trade fair, with interesting discussions, great innovative topics, in line with the modern and rapidly developing China" noted Wolfgang Schöffl, head of product line weaving machines and member of the extended management, Lindauer Dornier.

The VDMA Textile Machinery Association and VDMA China were present at the fair, to support the members e.g. with regard to IPR. With the help of a VDMA expert and a contracted law firm, the member company Sahm submitted a complaint application for patent infringement disputes during the exhibition to the onsite IPR office. Both parties, Sahm, and the Chinese company, that used patented design without permission reached an agreement: The Chinese company had to stop displaying functions and designs involving patent infringement on site which meant the removal of some structural parts and the covering of key components protected by patent protection.

Dr. Harald Weber, managing director of VDMA Textile Machinery concluded: “Asia, and China in particular, represent the primary foreign markets for the VDMA member companies in the sector. The Chinese market is the main destination for their exports. Other major export destinations in Asia include India, Pakistan, Bangladesh and Uzbekistan. ITMA ASIA + CITME provides a unique platform to showcase technologies for customers directly in Asia. The VDMA member companies are looking forward to the coming edition of the fair from 14 to 18 October 2024 in Shanghai.”

The latest survey of VDMA members' subsidiaries in China gives reason to hope that the economic situation in the Chinese textile industry could also improve significantly in the second half of the year. In addition, European textile machinery manufacturers are urged to be present on the most important market and at the trade fair and to offer Asian customers most advanced technology for their demanding challenges.