From the Sector

PrimaLoft, Inc., a leader in advanced material technology, is expanding its  Active Insulation Range by adding four new Active Evolve styles, reaffirming its commitment to providing cutting-edge solutions that meet the evolving needs of consumers.

Originally launched in 2018, PrimaLoft Active Evolve is a line of insulating fabrics that is designed to evolve performance, design, and sustainability. Combining the lightweight warmth of insulation with the breathability of fabric, this technology is developed to perform in a wide range of activities, regardless of intensity or season. From pushing yourself during a cross country ski tour, to working up a sweat hiking to the next peak, PrimaLoft Active Evolve keeps you in your comfort zone – even when you’re pushing yourself out of it.

Several products in the Active Evolve line can be used as a next-to-skin fabric. This enables brands to forego liner fabrics, which means heat and moisture are more efficiently managed, breathability is supported, and user comfort is maintained. In addition to achieving optimal performance during aerobic activity, this yields a wider utility and year-round use, all while allowing brands to use less overall material when designing a garment, reducing footprint and waste.

PrimaLoft Active Evolve offers several advantages to designers. It enables them to utilize the full spectrum of color, incorporate unique patterns, and provides greater flexibility in fabric selection. Additionally, Active Evolve eliminates the need for quilting in the design process. Products within the Active Evolve line are made from up to 100% post-consumer recycled content, including three of the four new styles.

With more than a dozen brand adoptions thus far, PrimaLoft Active Evolve’s adaptability for the user, range of use across activities, and seasonal timing, is quickly making this one of the most versatile products in the PrimaLoft portfolio. For Fall/Winter 2023-2024, key partner brands beside Sitka and Löffler will include CP Company, Eddie Bauer, Endura, Martini Sportswear, OMM, Quiksilver, Ziener and more.

Freudenberg Performance Materials Apparel (Freudenberg) announces the 37xx PES Series – a range of interlinings that offer the classic feel of cotton combined with the modern features of enhanced durability, increased yields, and low-temperature fusing. With a 100% PES base and special finish, these OEKO-TEX® STANDARD 100 Class I certified products open new possibilities for the business and smart casual segments.

Crafted from a 100% PES base with a special finish, these new interlinings boast enhanced durability and better resilience and recovery over traditional cotton interlinings. The 37xx PES Series interlinings offer the added advantages of no visible impurities or foreign fibers, along with low temperature fusing, reducing the risk of yellowing in the finished product. Compared with cotton interlinings, the 37xx PES Series also offers increased yields of up to 150 cm in width and are more cost effective than traditional cotton interlinings, allowing for easier and more efficient manufacturing.

Apart from the material qualities, the 37xx PES Series offers unmatched consumer safety. Produced at its Nantong, China factory, Freudenberg ensures optimal quality control of the 37xx Series. Furthermore, the interlinings are OEKO-TEX® STANDARD 100 Class I certified, making them safe for even the most sensitive skin types, including for babies.

The 37xx PES Series currently includes the 3738 and 3755 products, offered in 115 g/m2 and 165 g/m2 weights, respectively. These can be fused with other fabrics and interlinings to create the precise hand feel for garments.

Garment fitting pioneer Hohenstein has conducted the first ever measurement series on babies and toddlers. The data will aid the pattern development and fit assessment that is particularly challenging for children's clothing. The new database will help brands and manufacturers design their children's clothing in an accurate, efficient and more sustainable way using fit testing and pattern optimisation.

Hohenstein has been taking body measurements for all target groups since 1957. Based on regular serial measurements taken with 3D body scans over 20 years, data is continuously updated. With the measurement of toddlers and babies, Hohenstein is now closing a large gap in the German market for the first time. 5626 girls and boys in sizes 56 to 182 were measured. This means that 3D scans of infants are available for the first time. The 3D body data form an indispensable basis for customer-specific measurement tables, child-friendly patterns and gradings, optimal fits as well as 3D children's avatars for the simulation of clothing.

Hohenstein offers a wide range of tests for safe children's clothing from a single source. In addition to fit and pattern, Hohenstein carries out risk assessments and safety tests for children's clothing (e.g. cords according to DIN EN 13682), UV protection according to different standards, tests for harmful substances according to OEKO-TEX®, among others. Toy testing is also part of the portfolio.

Freudenberg Performance Materials (Freudenberg) will be presenting Evolon® eco-friendly microfiber reinforcement material for leather goods that is manufactured in Europe with no solvent and no chemical binder at the Lineapelle international trade show for the leather industry. Another sustainability highlight is binder-free strobel material made from 100% recycled PET for the shoe industry. The company will also be showing a nonwoven crimping material that meets the increasing demands of manufacturers and consumers alike in the footwear market.

Evolon® contains 80% recycled PET. It is produced at Freudenberg’s facility in Colmar, France, where the manufacturing process is highly sustainable: it is certified to STeP by OEKO-TEX® and fully complies with the DETOX TO ZERO by OEKO-TEX® criteria. In addition, shorter transport routes help to secure supply chains for players in the European leather goods industry.

The binder-free strobel material is made from 100% recycled PET. It is GRS-certified for reliable traceability. The GRS certification recognizes the share of recycled materials in the strobel material. This allows customers to calculate the total amount of recycled material in shoes. Moreover, the mono-component material itself is fully recyclable. In terms of performance, the material is lightweight and also demonstrates a high tensile strength.

Made from nonwoven fabric, the innovative crimping material optimally combines high permanent moldability and shape retention with flexibility and suppleness. This crimping material enables manufacturers to reduce their production costs, while consumers benefit from increased comfort. Compared to conventional knitted fabric-based crimping materials, the nonwoven crimping material offers multi-directional stretching properties, improved fitting, greater design freedom and reduced weight.

ECOSENSOR™ by Asahi Kasei Advance presents its SS 2023 collection, made of high-tech fabrics implementing new-generation values, with the aim of keeping nature, body and mind in harmony at Performance Days.

ECOSENSOR™ presents 40 new references that meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™ stands out as a unique eco-high-tech performance proposition in its market. The collection covers the different market applications with 7 items for INNERWEAR, 2 for OUTERWEAR, 17 for SPORT KNIT and 14 for SPORT WOVEN.

All of ECOSENSOR™ fabrics are made with sustainable materials which are certified by internatinal certification such as GRS, RCS or self-certification by each yarn supplier, through a traceable and transparent production process and supply chain.
100% of the stretch articles (representing 35% of the collection) are made with ROICA™ EF by Asahi Kasei, the recycled stretch yarn made from pre-consumer materials.
 
The main fibers are GRS certified recycled polyester and recycled polyamide, but the collection also features some blends, such as in Bemberg™, the high-tech yarn born from the transformation of cotton linters through a circular, transparent and traceable process with a precious hand, optimal moisture management characteristics,  whose end of life guarantees its biodegradability.
Even the dyeing and finishing phases - key moments for performancewear - have been certified by international labels such as bluesign® or OEKO-TEX® Standard 100.

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

PREMIUM: New tripartition with new segments
In order to be able to show all relevant segments of advanced contemporary fashion even better and more holistically, the PREMIUM portfolio will be divided into three new areas from the summer. With the segmentation into High, Icon & Volume, large, commercially successful brands as well as more focused designer brands, newcomers and smaller innovators will now find their place. Here the PREMIUM fashion team advises all partners in detail in order to guarantee ideal positioning and the possibility of storytelling.

SEEK: Premiere of the SEEK Conscious Club
Sustainability has been part of the culture of the SEEK brand since it was founded 12 years ago. With the new SEEK Conscious Club, in addition to the SEEK area with well-known and new SEEKERS, a dedicated area for sustainable brands is being created. SEEK offers them the stage and space to grow and the attention to optimally spread brand values. The international SEEK community is represented by niche brands as well as commercially successful players. And the established TRADE UNION for brands with a particularly sharp sales strategy will once again have an exclusive area in the new location.

THE GROUND: Festival for Style & Culture
With the new Direct to Consumer Festival THE GROUND, the Premium Group is now also inviting Gen-Z, Gen-Y and Culture Pioneers once a year. Music acts, panels and live talks with well-known speakers and influencers, creative workshops, sports and wellbeing sessions are intended to inspire, enrich, enlighten and inspire exchange: entertainment, edutainment and experiences.

THE GROUND turns live streams into live encounters, consumers into co-creators and classic retailers into strategic marketing and event partners. Here, through emotional experiences and unique showcases, brands can be experienced and interested customers become loyal brand fans. Topics relevant to society and generations, such as fashion, sports, beauty & well-being, metaverse & gaming, will be featured in the area as well as in talks and master classes as part of the FASHIONTECH content format.

"In order to remain sustainable, we want and need to merge B2B and D2C and create a place - a marketplace for ideas and products - where brands, retailers and consumers come together and learn from each other. For the first time, we are offering holistic reach, synergy and network effects,” explains Jörg Arntz, Managing Director Premium Group.

“B2B and D2C will take place in parallel on one site, although of course there will still be an area for professionals only, i.e. exclusively for the industry. The D2C area is accessible to both end consumers and trade visitors. In addition to our trade fairs, we create new content from which our visitors and exhibitors benefit.”

During the event, which will take place from Thursday to Saturday for the first time, it will be about exchange, trends, inspiration and emotion, new brands, the further development of well-known players, creative collection presentations and of course what the fashion world and its protagonists * inside: joy and passion. In order for this to work and for the long-term existence of the new event concept in Berlin to be guaranteed, everyone involved is asked, challenged and responsible.
 
Selected brand highlights:
American Vintage // Aigner // At.p.Co  // Ben Sherman // Blue de Geñes // Buffalo // Camper // C.O.F. Studio // Copenhagen Studios // Coster Copenhagen // Crep Protect // Denham // Dstrezzed // Drykorn // Ecoalf 1.0 //  Edwin // Ellesse // Fabienne Chapot //  Fleurs de Bagne // Floris Van Bommel // Gant //  Happy Socks // Helene Galwas // Herrlicher // Hiltl //  Horizn Studios // Ilse Jacobsen // Izipizi Paris // Kangaroos // Kennel & Schmenger Schuhmanufaktur // Keen // K-Swiss // Lee // Merz b. Schwanen // Moss Copenhagen // Nautica  // Novesta // Nudie Jeans //  O My Bag // Pantofola D’Oro 1886  // People of Shibuya // Palladium // Pendleton Woolen Mills // Puma // Property Of //  Reyn Spooner // Sandqvist // Saucony // Studio Seidensticker // Stutterheim // Sofie Schnoor // Steve Madden // Thinking Mu // Ucon Acrobatics //  Uniform Bridge // Veja // Womsh // Wool & Co // Wrangler// Yaya // Zespá

For its FW 22/23 collection, ECOSENSOR™ by Asahi Kasei Advance presents a high-tech fabric collection, which implements a new generation of values, with the aim of keeping nature, body and mind in harmony.

ECOSENSOR™’s new references meet the needs of the contemporary consumer, such as durability, wellbeing and performance. Furthermore, they are made with certified ingredients, through a completely traceable and transparent production process and supply chain. Being capable of combining active climate control, exquisite touch, lightness and comfort with sustainable values, ECOSENSOR™’ stands out as a unique eco-high-tech performance proposition in its market.

The whole collection is focused on advanced technology and environmental responsibility. Thanks to ECOSENSOR™ by Asahi Kasei Advance’s unique value-chain based on recycling technology, most part of its yarns are certified by the renowned GRS (Global Recycled Standard). Even the dyeing and finishing phases - key moments for  performance wear - have been certified by international labels such as bluesign® and OEKO-TEX® Standard 100.

Among the compositions of the fabrics, dominant are the recycled polyamide (58%) and polyester (39%) yarns. The stretch component present in 22 articles of the collection is based on ROICA™ EF by Asahi Kasei - the sustainable recycled stretch yarn made from pre-consumer waste. In addition, 8 fabrics of the FW22/23 collection are made of Bemberg™ by Asahi Kasei - the high-tech yarn born from the transformation of cotton linters through a fully circular, transparent and traceable process with an amazing precious hand, optimal moisture management characteristics,  whose end of life guarantees its biodegradability and it also carries GRS certification.

Featuring a total of 36 fabrics, the collection is composed of:

• 7 outerwear fabric
• 22 sportswear fabrics
• 7 innerwear fabrics

From the 09-11^th of October, CHIC will take place with around 500 fashion and lifestyle brands on 53,000 sqm in the National Exhibition & Convention Center in Shanghai and offers a perfect overview of the fashion innovations in all fashion areas of the next season.

Chinese consumers place increasing value on sustainable products, the topic of "sustainability" is present in all areas of CHIC, in cooperation with WGSN the latest trends in sustainable fashion S / S 22 are shown. Together with China Fashion and WWD, companies that produce particularly sustainably are honored as part of the "Pursuer of excellence in sustainability" event.

The organizers put a special focus on the expansion of digital tools for the trade fair participants, which were used in the run-up to the trade fair for intensive visitor marketing and at the trade fair to optimally network supply and demand, WeChat plays a central role here. The CHIC WeChat mini program has been expanded and integrates the CHIC e-catalog, tailored to the needs of exhibitors and visitors.

The next editions of CHIC will take place from 3-5^th of November 2021 in Shenzhen and from 9-11^th of March 2022 in Shanghai.

To ensure that outdoor clothing and equipment can remain in use for a long time, the right care is crucial. The cleaning and impregnation products from ATSKO preserve and protect the fabric - and nature, too.

The outdoor season has begun - hikers, trail runners, bikers, campers and many others are now drawn back out into nature. To make sure that functional clothing and gear are optimally prepared for every situation, they should be regularly cleaned, cared for and impregnated, especially when the waterproofing starts to wear off or dirt stains affect the fabric. Thorough cleaning and care at the end of the season also ensure that the outdoor equipment survives storage in the basement or attic undamaged and can develop its full performance again next year. For almost 90 years, the US manufacturer ATSKO has been developing sustainable products for the most extreme outdoor challenges. ATSKO stands for moisture protection as well as waterproofing and conditioning agents for shoes, clothing and outdoor accessories that maintain functionality and extend service life. Thanks to their natural ingredients, ATSKO products are sustainable and protect nature.

ATSKO is best known for three brands in particular: SNO-SEAL® Bees Wax is used to care for and protect leather shoes and leather products and is based on natural beeswax. SILICONE WATER-GUARD® spray protects functional textiles and equipment from moisture and wear and is breathable. Since 1982, SPORT-WASH© has become the leading detergent for high-performance sportswear and functional clothing. All products are also available in practical travel sizes that can be easily taken on tour or on vacation.

• The PREMIUM GROUP in Berlin is cancelling its PREMIUM and SEEK trade shows for this summer season, as well as the FASHIONTECH conference – in collaboration with the leading global digital B2B marketplace, JOOR, there is still a guaranteed trading option.

Due to the coronavirus crisis, in April the dates of the PREMIUM GROUP’s events were provisionally moved from the original schedule of 31 June-2 July 2020 to 28 -30 July. Now, the Federal and State governments have decided to cancel large-scale events with over 1,000 visitors until 31 August 2020.
     
A statement from Anita Tillmann, Managing Partner of the PREMIUM GROUP: 

“We greatly regret the decision of course, especially after the success of our January events. The ban on large-scale events has been around for some time and has been publicly discussed. It hurts us to do it, but we are also conscious of our responsibility. If cancelling our trade shows, conferences and parties contributes to the safety of our customers and visitors, then we have to take this step.
 
We are in close contact with all our brands and partners and have spent the last four weeks discussing possible approaches, concepts and new focal topics for the summer. The bottom line is that digitalisation is clearly the focus. It’s all about using the time over the next few months sensibly. The timing for brands and retailers is now right – all market participants are aware of the necessity of this.

We have been working closely with JOOR, the leading B2B marketplace globally, for around a year, after successfully integrating our own digital platform, Veee.com. JOOR has digitalised the entire procurement process and ensures a seamless, functioning wholesale process on an international scale – both for brands and retailers.
 
We shall shortly be offering webinars on this and can offer our customers an optimal, digital ordering solution so as to use this time of the pandemic efficiently. We are very happy with this option and our year-long investment in the topic of digitalisation. This has come good for us now.
 
Our trade show formats have been about more than just ordering for a long time now. They are about encounters, emotion, inspiration, communication and, finally, the fashion community getting together. Although lots can take place digitally nowadays, it doesn't replace physically meeting up in person. We have seen this more than ever in the present situation.
 
We are going to work on new concepts for 2021, and we will liaise with the key stakeholders in Berlin and with all others too to ensure we hit the ground running again. We’re taking on the challenge and will come back to the industry when we have news.”