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7 results
Vuokkoset, Taneli Lahtinen
20.11.2023

Tampon for men aiming to reduce gender dysphoria

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

More information:
Hygiene Fibres tampon Vuokkoset
Source:

TBWA

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08.03.2023

Carbios joins Ellen MacArthur Foundation

Carbios announces its membership of the Ellen MacArthur Foundation’s Network. Carbios shares the Foundation’s commitment to accelerate the transition to a circular economy, especially in the areas of plastics and fashion. By joining the Ellen MacArthur Foundation’s Network, Carbios will connect with other leaders within the Foundation’s leading circular economy network of businesses, policymakers, academia, innovators, and thought leaders worldwide.

Carbios fully adheres to Ellen MacArthur Foundation’s vision for a circular economy for plastic. Its biorecycling and biodegradation technologies already match the actions defined by the Foundation:

Carbios announces its membership of the Ellen MacArthur Foundation’s Network. Carbios shares the Foundation’s commitment to accelerate the transition to a circular economy, especially in the areas of plastics and fashion. By joining the Ellen MacArthur Foundation’s Network, Carbios will connect with other leaders within the Foundation’s leading circular economy network of businesses, policymakers, academia, innovators, and thought leaders worldwide.

Carbios fully adheres to Ellen MacArthur Foundation’s vision for a circular economy for plastic. Its biorecycling and biodegradation technologies already match the actions defined by the Foundation:

  • Eliminate all problematic and unnecessary plastic items
  • Innovate to ensure that the plastics we do need are reusable, recyclable, or compostable
  • Circulate all the plastic items we use to keep them in the economy and out of the environment

Through ambitious collaborative projects, plastics and fashion are two topic areas for the Foundation and are also at the heart of Carbios’ activities. Providing actionable solutions to support brands’ ambitious commitments for sustainable packaging and textile industries, Carbios has founded two consortiums: one in the packaging industry established with L’Oréal in 2019, which has since been joined by Nestlé Waters, PepsiCo and Suntory Beverage & Food Europe; another created in 2022 in the textile industry with apparel and fashion brands On, Patagonia, PUMA, PVH Corp. and Salomon. Together, the consortium members develop solutions promoting the recyclability and circularity of their products.

Joining the Ellen MacArthur Foundation’s Network takes Carbios’ circular economy actions one step further. Carbios recently underscored its commitment to circularity and environmental responsibilities by publishing its first Sustainability Report at the end of 2022[1]. In 2019, Carbios’ biorecycling and biodegradable solutions were among the first innovations to be labelled “Efficient Solution” by the Solar Impulse Foundation[2].

[1] Cf. press release dated 15 December 2022
[2] The Solar Impulse Foundation has identified over a thousand clean and profitable solutions that are economically viable and can be implemented on a large scale.

More information:
Carbios Ellen MacArthur Foundation plastics Fashion Recycling
Source:

Carbios

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23.02.2023

Milliken and Company commits to eliminating PFAS

Milliken’s Textile Business plans to eliminate all PFAS-containing materials from its portfolio by December 31, 2022.
The company announced a commitment to eliminate all per- and polyfluoroalkyl substances, commonly referred to as PFAS, from the company’s textile finishes and fibers portfolio.

“Sustainability is a core value of our company, and we are and have always been on a quest for continuous improvement,” shares Halsey Cook, president and CEO for Milliken & Company. “As part of our sustainability journey, we are committed to finding innovative and meaningful solutions to reduce our environmental impact. While we do not always begin our journey with perfect information, we strive to make adjustments as new information comes to light.”

“As a values-driven company, we’re always evaluating the needs and demands of the markets we serve. Our promise to our customers is to engineer the highest-quality protective and performance textiles, and our purpose is to positively impact the world for generations,” said Chad McAllister, executive vice president, Milliken & Company, and president, Milliken’s Textile Business.

Milliken’s Textile Business plans to eliminate all PFAS-containing materials from its portfolio by December 31, 2022.
The company announced a commitment to eliminate all per- and polyfluoroalkyl substances, commonly referred to as PFAS, from the company’s textile finishes and fibers portfolio.

“Sustainability is a core value of our company, and we are and have always been on a quest for continuous improvement,” shares Halsey Cook, president and CEO for Milliken & Company. “As part of our sustainability journey, we are committed to finding innovative and meaningful solutions to reduce our environmental impact. While we do not always begin our journey with perfect information, we strive to make adjustments as new information comes to light.”

“As a values-driven company, we’re always evaluating the needs and demands of the markets we serve. Our promise to our customers is to engineer the highest-quality protective and performance textiles, and our purpose is to positively impact the world for generations,” said Chad McAllister, executive vice president, Milliken & Company, and president, Milliken’s Textile Business.

More information:
PFAS Milliken
Source:

Milliken and Company

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Graphic Euratex
16.12.2022

European textiles industry extremely concerned about the fast loss of competitiveness

  • Potential loss of competitiveness, caused by the EU’s inaction of the energy crisis, and Chinese and US subsidies to domestic industry

Following yesterday’s European Council summit and its conclusions on the measures to tackle the energy crisis, the European textiles industry is extremely concerned about the fast loss of competitiveness of Europe and demands urgent action to save the industry.

The chain of factors determining this sharp decline in competitiveness is twofold. First, the energy cost in Europe is more than 6 times higher than in the US, China, and neighbouring countries. This factor alone has almost erased the business case for producing in the EU. At present, many textiles and clothing companies are producing at net loss or have shut down production. The industrial conditions have worsened in such a way that there is no business case to invest in Europe or buy products produced or processed in the EU. It is only the sense of responsibility of the entrepreneurs towards the European society that is keeping the plants and production running.

  • Potential loss of competitiveness, caused by the EU’s inaction of the energy crisis, and Chinese and US subsidies to domestic industry

Following yesterday’s European Council summit and its conclusions on the measures to tackle the energy crisis, the European textiles industry is extremely concerned about the fast loss of competitiveness of Europe and demands urgent action to save the industry.

The chain of factors determining this sharp decline in competitiveness is twofold. First, the energy cost in Europe is more than 6 times higher than in the US, China, and neighbouring countries. This factor alone has almost erased the business case for producing in the EU. At present, many textiles and clothing companies are producing at net loss or have shut down production. The industrial conditions have worsened in such a way that there is no business case to invest in Europe or buy products produced or processed in the EU. It is only the sense of responsibility of the entrepreneurs towards the European society that is keeping the plants and production running.

Secondly, while the EU is passive and extremely slow in articulating a credible and effective response to the energy crisis, the main international competitors and trade partners (China, India and the US respectively) have developed comprehensive state-aid frameworks for their domestic industry despite not being affected by this crisis at all. The latest example is the 369-billion-dollar scheme of the Inflation Reduction Act rolled out by the Biden administration.

Recent trade data  already indicate a loss of global competitiveness: imports to the EU have grown tremendously in 2022 (+35% year-to-date). It is also evident that the surge in imports goes in parallel with the surge of natural gas price. It is expected that energy prices will remain high and volatile, opening the door for imports to gain substantial market shares in the EU.

The chart indicates the development of the Title Transfer Facility (TTF) until September 2022 since Eurostat data for Q4 2022 has not been published yet. Euratex is aware that the market situation has eased somewhat since in the past months, but the crisis remains because gas prices are still extremely high in comparison to last year. This suggests that the current loss of competitiveness of the EU manufacturing will not be recovered even with lower energy prices, unless measures are taken to correct the unlevel playing field on which the EU industry has to operate in the international markets. Only with an ambitious and comprehensive relaunch plan at EU level, Europe will be able to restore its credibility as a global manufacturing powerhouse and investments.

If the status quo is maintained, not only the EU will not be able to recover its competitive position on the global business stage, but it will also fail its plans to reach zero-net emissions and achieve circularity. It is evident that these ambitions - that the industry is passionately supporting - need massive capital investments. However, in the current scenario an investments diversion can only be expected to markets where governments are actively supporting those investments and energy costs are much lower – regardless of their fossil- or non-fossil origin.

The European textiles industry – the whole value chain, from fibres, nonwoven, to fabrics, clothing manufacturers - are facing unprecedented pressure deriving from the current geopolitical situation, the new macroeconomic conditions and unfair competition from third states. The situation is going to worsen if no emergency action is taken, especially because a recession is expected in the coming months.

The main structural component of the EU manufacturing are SMEs: these are economic actors that are particularly exposed to the current crisis as they do not have the financial leverage to absorb the impact of energy prices for much longer. Urgent EU action is needed to ensure their survival.

EURATEX calls on the EU political leaders in the Commission, in the European Council and in the national capitals to:

  1. Raise the ambition and adopt a comprehensive approach at EU level: energy, state-aid and trade policy must be brought together in a single strategy with concrete emergency solutions and with a clear SME dimension;
     
  2. Let all hesitations aside and adopt a meaningful price cap on natural gas wholesales, that should be ideally no higher than 80 euro/MWh. In parallel, it should also be ensured that electricity prices are brought to a sustainable price level;
     
  3. Change the European posture on state-aid, even temporarily. An ambitious plan of investments and state-aid in green technologies to support the industrial transition should be rolled out.

Such a plan, however, should not be conceived as a retaliation against our most necessary and like-minded trade partners. Access to finance and markets must be safeguarded for all those actors who are capable and willing to invest in Europe, on the basis of reciprocity. In   these challenging times for geopolitical stability, ensuring strong trade ties with our traditional allies and partners is of utmost importance. The roll-out of an investment and state aid plan should not interfere, but rather support, the dialogue with the US (and other partners) and the deepening of our trade and investment partnership. Such a dialogue should be accelerated in the context of the TTC as well as at WTO level.

More information:
Euratex energy crisis European Union competitiveness
Source:

Euratex

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Archroma and Jeanologia Launch Eco-conscious Denim Cleaning (c) Archroma
Archroma and Jeanologia launch an eco-advanced alternative to the denim cleaning process, one of the most water intensive and pollutant processes of denim fabric finishing.
19.01.2022

Archroma and Jeanologia Launch Eco-conscious Denim Cleaning

Archroma, a global leader in specialty chemicals towards sustainable solutions, and Jeanologia, a world leader in sustainable and efficient technology development, joined forces to launch an eco-advanced alternative to the denim fabric washing process, including in some cases the mercerization, one of the most water-intensive and pollutant processes of denim fabric finishing.

It all starts with the spinning step where the cotton is turned into yarn. The second step is a pretreatment that will prepare the yarn for the dyeing step. The dyed yarn then goes through the sizing process, which is a treatment preparing it for weaving. At this stage, we have obtained a denim fabric that will go through a few more steps. First, the fabric may undergo a washing treatment or, in some cases, mercerizing treatment which consists of treating it with caustic soda in order to obtain a more lustrous, flat and less reddish blue and black denim.

Archroma, a global leader in specialty chemicals towards sustainable solutions, and Jeanologia, a world leader in sustainable and efficient technology development, joined forces to launch an eco-advanced alternative to the denim fabric washing process, including in some cases the mercerization, one of the most water-intensive and pollutant processes of denim fabric finishing.

It all starts with the spinning step where the cotton is turned into yarn. The second step is a pretreatment that will prepare the yarn for the dyeing step. The dyed yarn then goes through the sizing process, which is a treatment preparing it for weaving. At this stage, we have obtained a denim fabric that will go through a few more steps. First, the fabric may undergo a washing treatment or, in some cases, mercerizing treatment which consists of treating it with caustic soda in order to obtain a more lustrous, flat and less reddish blue and black denim.

In both traditional ways to clean the fabric, washing or mercerizing, multiple highly water intensive washings are required in order to restore optimal fabric pH and remove unfixed dyestuff and any undesired deposits or impurities from the fabric. One of such impurities released in the washing process is aniline, a substance that is classified as a category 2 carcinogen and considered toxic to aquatic life.

That is why Archroma and Jeanologia decided to team up and develop an alternative to the traditional fabric cleaning process and its subsequent water-intensive and water-polluting washings.

  • The breakthrough alternative to the fabric cleaning concept presented by Jeanologia and Archroma combines the use of the aniline-free* PURE INDIGO ICON dyeing system of Archroma, and the water-free** and chemical-free “G2 Dynamic“ finishing technology of Jeanologia.
  • The Archroma/Jeanologia solution allows to create aniline-free* denim, and improve the final aspect of the fabric through a fully chemical-free and almost water-free** cleaning alternative treatment.
  • The Archroma/Jeanologia solution can also be used with additional Archroma coloration systems such as INDIGO REFLECTION or PURE UNDERTONES.

Umberto Devita, Business Development Manager at Archroma’s Competence Center for Denim & Casual Wear, who was the project leader for this new development, comments: “At Archroma, we strive to develop solutions in line with our principles of “The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’s our nature”. It was therefore very inspiring to work with a partner who shares the same values of developing efficient new processes to bring all know-how to our customers to maximize value – for denim that looks as good as the good it creates.”

For Jean-Pierre Inchauspe, Business Director of G2 Dynamic at Jeanologia, “this association is another step to change traditional, more polluting and water consuming processes in the textile industry for new ones using technology, improving, and boosting subsequent production stages up to the finishing of the garment, making them more efficient and allowing companies to be more competitive, increase productivity and offer a product that is completely sustainable with high quality.”

Archroma and Jeanologia Launch Eco-conscious Denim Cleaning (c) Archroma
More information:
Archroma Jeanologia Sustainability cleaning systems Denim
Source:

Archroma

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Renewcell and Kelheim Fibres form collaboration to establish a European closed loop for fashion
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20.10.2021

Renewcell and Kelheim Fibres form collaboration to establish a European closed loop for fashion

Renewcell and Kelheim Fibres Gmbh have signed a Letter of Intent for a long term commercial collaboration to add the crucial missing link for a circular economy for textiles in Europe. Together, the two technology leaders will collaborate on developing com mercial scale production of superior quality viscose fibers from up to 10 000 tonnes of Renewcell’s 100% textile recycled material Circulose® annually. The collaboration paves the way toward a fully European closed loop in which textile waste is collected, recycled and regenerated into new Circulose® fibers for people that want to reduce their fashion footprint significantly.

Renewcell and Kelheim Fibres Gmbh have signed a Letter of Intent for a long term commercial collaboration to add the crucial missing link for a circular economy for textiles in Europe. Together, the two technology leaders will collaborate on developing com mercial scale production of superior quality viscose fibers from up to 10 000 tonnes of Renewcell’s 100% textile recycled material Circulose® annually. The collaboration paves the way toward a fully European closed loop in which textile waste is collected, recycled and regenerated into new Circulose® fibers for people that want to reduce their fashion footprint significantly.

"European fashion consumption has great impact on climate and the environment globally. It also contributes to tremendous amounts of waste going into landfill and incinerators either in Europe or abroad after export. We will now work with Kelheim to prevent waste and reduce the need for virgin resources, while also enabling a fully regional supply of low impact circular fibers for text iles” comments Patrik Lundström, CEO of Renewcell. “We are thrilled for the opportunity to work closely with a partner like Kelheim, who is at the leading edge of innovation and sustainability in this industry” he adds.

Craig Barker, CEO at Kelheim Fibres adds: "We see an excellent fit between our two companies, not only on the technical side with Renewcell we have found a highly professional partner who shares our vision for future forward technologies that enable full circularity in the textile chain. Finding the answers to the challenges of our times is what drives us every day. Our recycled cellulose fibre solution made of Renewcell’s Circulose® and manufactured using environmentally sound processes at our Kelheim plant is an answer to the fashi on industries need for sustainable, resource and waste reducing solutions, and a more regional and reliable supply chain."

Kooperation: Renewcell und Kelheim Fibres treiben Kreislaufwirtschaft in der Europäischen Textilwirtschaft voran
More information:
Renewcell Kelheim Fibres Fashion Mode Sustainability
Source:

Kelheim Fibres GmbH

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ROICA™ @ INTERFILIERE Paris
14.06.2018

ROICA™ @ INTERFILIERE Paris

This July at Interfilière, discover responsible innovation and well-being at the ROICA™ booth.

ROICA™ partners create innovative fabrics for the Modern Wardrobe. See, feel, imagine and learn why brands are choosing ROICA™, view the collection of superior functional fabrics that revolutionize the premium stretch market, thanks to advanced yarn solutions dedicated to specific needs of the contemporary consumer.

Spearheading the stretch market, ROICA™ elevates new standards for intelligent contemporary consumers. ROICA™ representatives will excite you as they demonstrate functionality, their advanced color technology system, and show you a fantastic range of stretch innovations from smart shapewear to soft compression that can enhance designs. Come visit the ROICA™ booth to learn about the ongoing commitment to responsible innovation and creativity. As you enter, you will experience 3 Modern Wardrobe concept zones that showcase:

1. ROICA™ Lifestyle – a beautiful selection of commercial lingerie, swimwear and nightwear items from leading brands that include ROICA™, embracing the ROICA™ Eco Smart family of yarns.

This July at Interfilière, discover responsible innovation and well-being at the ROICA™ booth.

ROICA™ partners create innovative fabrics for the Modern Wardrobe. See, feel, imagine and learn why brands are choosing ROICA™, view the collection of superior functional fabrics that revolutionize the premium stretch market, thanks to advanced yarn solutions dedicated to specific needs of the contemporary consumer.

Spearheading the stretch market, ROICA™ elevates new standards for intelligent contemporary consumers. ROICA™ representatives will excite you as they demonstrate functionality, their advanced color technology system, and show you a fantastic range of stretch innovations from smart shapewear to soft compression that can enhance designs. Come visit the ROICA™ booth to learn about the ongoing commitment to responsible innovation and creativity. As you enter, you will experience 3 Modern Wardrobe concept zones that showcase:

1. ROICA™ Lifestyle – a beautiful selection of commercial lingerie, swimwear and nightwear items from leading brands that include ROICA™, embracing the ROICA™ Eco Smart family of yarns.

2. ROICA™ Innovation – an exciting area that shares our textile partners’ innovations to inspire endless possibilities. This area will showcase lingerie concept garments for brands that will spark ideas for AW 19/20.

3. ROICA™ Lab – the zone that navigates you toward the latest hi-tech Modern Wardrobe solutions. This zone hosts unmatched premium stretch performance designed to exceed contemporary business and consumer desires belonging to ROICA™ Eco-Smart family and ROICA™ Feel Good family .

ROICA™ Eco-Smart family, the world's first range of responsibly made premium stretch fibers creating ROICA™ smart yarns that offer sustainable solutions with prestigious certifications:

  • Global Recycling Standard (GRS) Version 3.0 certified by Textile Exchange - ROICA™ Version 3.0 yarn constructed with more than 50% pre-consumer recycled content.
  • Cradle to Cradle Certified™ Gold for product and ingredients - ROICA™ yarn evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.

ROICA™ partners featuring ROICA™ Eco-Smart family include:
Giemme, Iluna Group S.p.A, Maglificio Ripa S.p.A, M.I.T.I. Spa, Penn Textile Solutions, Sofileta, Tessitura Colombo Antonio Tintex Textiles

ROICA™ Feel Good family, a brilliant range of advanced stretch fibers that deliver personal performance and measurable wellness. Thus, providing freshness and comfort metrics perfect for travel, sport, leisure and more. The family now offers a premium innovation:

  • ROICA™ CF, an innovative yarn that neutralizes odors thanks to an active ingredient interlocked within the yarn. This durable stretch yarn offers a fantastic property to every wearer.

ROICA™ partners featuring ROICA™ CF include: Maglificio Ripa S.p.A., TINTEX Textiles.

ROICA™ also presents the following families through our textile partners’ innovations within the ROICA™ Innovation area:

  • ROICA™ Color Perfect family - advanced color technology system that delivers a perfect color match finish with an undetectable matte look for the stretch materials.
  • ROICA™ Contour family - high performance stretch yarn control that delivers a calibrated form optimizing power, softness and comfort.
  • ROICA™ Resistance family - innovations linked to durability and functions to match particular applications including heat and chemical resistance in make and wear.
More information:
ROICA™ innovative fabrics Sustainability INTERFILIERE Paris
Source:

GB Network

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