From the Sector

INDA, the Association of the Nonwoven Fabrics Industry, connected absorbent hygiene and personal care professionals throughout the supply chain at the ninth edition of Hygienix™, the event for absorbent hygiene & personal care markets, held in New Orleans, Louisiana, Nov. 13-16.

Senior-level leaders enjoyed presentations in these key topics affecting the future of absorbent hygiene:

• AHP Trends, Innovation & Market Statistics
• Redefining Absorbent Hygiene: Navigating Consumer Voice, Sustainable Innovations and the Circular Economy
• The Proof Is in the Pudding – Demonstrating What’s Possible in AHP
• Sustainability Inside & Out – Inputs & Packaging
• Words Matter! Shaping Consumer and Industry Thoughts
• Neither Fish nor Fowl: Designing Hybrid AHP Products
• There Be Dragons: Tales of Innovation

The winner of the Hygienix Innovation Award™ was the Sequel Spiral™ Tampon by Sequel. The Sequel Spiral™ Tampon features a proprietary spiral design that is engineered to be more fluid mechanically efficient, meaning it is designed to absorb more evenly and not leak before it’s full. In August 2023, the Sequel Spiral™ Tampon received clearance from the United States Food and Drug Administration (FDA) as a medical device and the company will now begin a series of consumer trials, with broad availability expected in Q1 of 2024.

New this year to Hygienix was Lightning Talks and pre-conference webinars. Lightning Talks are short presentations covering new trends, products and ideas in absorbent hygiene. The pre-conference webinar topics featured the new Quality Audit Program from INDA and EDANA, an in-depth look at the period care product category, and North American trends and insights in baby diapers.

Back was a hands-on workshop providing attendees with information on the various absorption systems used in disposable hygiene products. This workshop focused on the components and interaction of the absorption system in common commercial hygiene products. The workshop was led by Jim Robinson, Principal, Absorbent Hygiene Insights, LLC.

Jim Robinson received the honor of being named the 2023 INDA Lifetime Technical Achievement Award winner for his decades of technical advancements that have grown the nonwovens industry. Robinson has 33 years in the absorbent hygiene industry, including 28 years as a Technical Service Manager at BASF. Robinson has extensive knowledge of SAP applications, absorbent core formation, and hygiene article design, performance and testing.

Hygienix 2024 will be held Nov. 18-21, in Nashville, Tennessee.

INDA, the Association of the Nonwoven Fabrics Industry, revealed the three finalists that will compete for the Hygienix Innovation Award™. Glatfelter, Mundeo, and Sequel will present their new absorbent hygiene products to senior-level leaders at Hygienix, Nov. 13-16, New Orleans, Louisiana.

Here is a summary of the finalists’ products:

Glatfelter: GlatPure™
GlatPure™ is a range of bio-based absorbent hygiene components derived from renewable materials. This product range consists of a variety of plant-based and natural topsheets, an acquisition distribution layer, an absorbent core, a newly improved backsheet, and a landing zone. Crafted from 100% renewable fibers and biodegradable materials, and enriched with bio-based binders, GlatPure™ stands as the industry’s first fully functional, fossil-fuel free range of solutions.  

Mundao: Diap’Earth®
From nature to nature: Mundao brings to market DIAP’EARTH®, an industrially compostable baby diaper. This diaper provides a circular solution to the AHP waste issue. Ecoconception (DIAP’EARTH is a bio-based & plastic free diaper) makes it possible to compost the diaper in an industrial composting facility to turn it into carbon where it can become fertilizer for soil. DIAP’EARTH has been successfully composted in major French cities.

Sequel: The Sequel Spiral™ Tampon
The Sequel Spiral™ Tampon features a proprietary spiral design that is engineered to be more fluid mechanically efficient, meaning it is designed to absorb more evenly and not leak before it’s full. In August 2023 the Sequel Spiral™ Tampon received clearance from the United States Food and Drug Administration (FDA) as a medical device and the company will now begin a series of consumer trials, with broad availability expected in Q1 of 2024.

The winner of the Award will be announced at the end of the event, Thurs., Nov. 16th, at 11:30 am. Last year’s award recipient was Pads on a Roll™ by Egal Pads. Pads on a Roll is a wrapped super-thin absorbent period pad that dispenses like toilet paper in public bathroom stalls, preventing the personal embarrassment of not having a menstrual product when needed.

Conference Highlights
In addition to the award presentation, the Hygienix™ conference will focus on consumer-centric innovations, the circular economy, raw material advancements in sustainability, opportunities for advanced recycling in absorbent hygiene, optimizing the packaging footprint, new approaches for odor control, and market trends and drivers. Plus, INDA’s Government Affairs office will be in attendance to provide insights into recent regulatory and legislative issues. Participants can learn about how the current political landscape could affect the nonwovens industry.

INDA, the Association of the Nonwoven Fabrics Industry, announced the finalists that will compete for the RISE^® Innovation Award. RISE^®, the Research, Innovation & Science for Engineered Fabrics Conference, will take place September 26-27 at Talley Student Union, North Carolina State University, Raleigh, NC.

The finalists who will present their product innovations on Tuesday, September 26th, include:

ESC-8 – The JOA® Electronic Size Change Unit by Curt G. Joa, Inc.
The JOA^® ESC-8™ unit allows unprecedented Adult Pant design flexibility with the ability to process nearly limitless combinations of insert and chassis sizes at industry best speeds. Additionally, this technology enables the production of a greener, more sustainable product by eliminating up to 250 tons of material, 5 tons of glue, and 500 tons of greenhouse gas emissions every year.

BicoBio Fiber by Fiberpartner ApS
The BicoBio Fiber is a bicomponent fiber core sheath construction, developed from materials with a low carbon footprint. This fiber is designed to biodegrade in the environments where most plastics are found: landfills and the ocean. The fiber’s BioBased PE is produced from sugar cane and has a negative carbon footprint. The fiber’s recycled PET is GRS certified. PrimaLoft^® Bio™, a technology that enables polyester fibers to biodegrade, is utilized in the production of BicoBio Fibers. These fibers can be processed with a variety of nonwoven technologies.

Reifenhäuser Reicofil RF5 XHL by Reifenhäuser REICOFIL GmbH & Co. KG
Reicofil XHL (Extra High Loft) is the game changer for a super soft and drapeable nonwoven offering an incomparable feel the nonwoven market has never seen before. The outstanding soft touch is unique and intended for use in the hygiene sector. XHL focuses on low basis weight and high thickness with the best visual appearance. The high performance and efficient use of raw materials and energy ensure cost-effectiveness and environmentally-friendly production.

SAPMonit by TiHiVE
TiHive’s game-changing innovation, SAPMonit – a visionary French technology breakthrough – inspects millions of diapers weekly. SAPMonit delivers lightning-speed inline inspection of Super Absorbents weight and distribution, optimizes resources, detects flaws, and accelerates R&D. SAPMonit utilizes advanced see-through cameras, high-speed vision algorithms, and secure cloud integration, revolutionizing industry norms. SAPMonit has great potential for sustainability, cost reduction, and enhanced customer satisfaction.

The RISE Innovation Award winner will be announced Wednesday afternoon, September 27^th.

Absorbent hygiene products such as diapers, sanitary pads, and incontinence products are an integral part of our daily lives. However, most of these products contain synthetic components and contribute to the global plastic waste problem. The search for alternatives is becoming increasingly urgent. The catch is that only innovations that offer the same performance and reliability as conventional products can be successful in the market. After all, no one wants to compromise in such a sensitive area as personal hygiene.

Kelheim Fibres is currently working on various development projects to design fully biobased AHP (absorbent hygiene product) concepts that do not compromise on performance. In this area, the company continues to focus on its wood-based specialty fibres, which the tampon industry has trusted for decades. However, the requirements for AHP products differ, as each layer must fulfil a specific function.

To meet these requirements, Kelheim Fibres has developed a range of functionalized specialty fibres, including hydrophobic Olea, trilobal Galaxy®, and the hollow fibre Bramante. These specialty fibres ensure optimal results in every layer of the AHP product.

All of Kelheim's fibres are manufactured from 100% wood pulp derived from certified and sustainably managed forests. They are fully biodegradable - microorganisms in soil and seawater ensure that no residues remain.

A current example of such a partner project is the development of a completely bio-based panty liner with the nonwovens manufacturer Sandler and the hygiene products manufacturer pelzGROUP, which is due to be launched on the market shortly.

In addition to new projects in the field of biobased disposable and reusable solutions, Kelheim will also present its tried and tested fibres at INDEX™23, for example for tampons or flushable wipes.

• INDA Announces Full Program and Opens Registration for Premier Event in New Orleans

With reusable and recyclable products and new inputs offering growth opportunities in absorbent hygiene and personal care products, Hygienix™ will provide an insightful view into the market’s future this November in New Orleans.

Industry participants from around the world and throughout the supply chain will convene and connect for the eighth edition of the premier event for the fast-growing segment on November 14-17, at The Roosevelt New Orleans Hotel.

The in-person conference will highlight the segment’s continued growth and new opportunities with presentations by more than 20 industry experts on sustainable inputs, natural fibers, product transparency, reusable menstrual products, recyclable diapers and more as well as the latest market forecasts and insights into consumer buying trends.

Hygienix also will offer two specialized workshops, and a myriad of business connection opportunities including a welcome reception on Nov. 14 and a first-time attendee mentorship program.
Participants will discover innovative products in absorbent hygiene and personal care at tabletop exhibits with evening receptions on Nov. 15-16, providing opportunities for 60 companies to showcase their unique offerings.

Three finalists will each present their innovative and technically sophisticated disposable absorbent hygiene products as they vie for the prestigious Hygienix Innovation Award™. Nominations are open until August 29. Demonstrating the interest in sustainability, last year’s award recipient was Kudos Diaper Subscription featuring its 100% cotton disposable diaper.

Hygienix Highlights
Absorbent hygiene – the single largest nonwoven end‐use category (by square meters) – is expected to continue its strong growth over the next four years, creating market opportunities in this thriving area driven by growing consumer interest for environmentally-friendly options in material inputs and end-of-life options.

Participants will hear the latest data and forecasts from analysts during presentations by Robert Fry, Jr., Ph.D., Principal of Robert Fry Economics LLC on the Global Economy – What we Can Expect in 2023; Pricie Hanna, Managing Partner, and Colin Hanna, Director of Market Research, Price Hanna Consultants on Disposables versus Reusables; and Simon Preisler, Vice President of Logistics, Central National Gottesman delivering a Logistic Market Update.

A panel of entrepreneurs will discuss the challenges, biases and taboos to bringing innovations into the marketplace. Experts sharing their insights will be Mia Abbruzzese and Alexandra Fennell, co-founders of Grace; Amrita Saigal, founder and CEO, Kudos; and Cindy Santa Cruz, President of ParaPatch.

A session on Next-Generation Menstrual Products and their Users will feature Liying Qian, Research Analyst, Euromonitor International providing market data on disposable and reusable period products; Frantisek Riha-Scott, Founder, Confitex discussing reusable products; and Greta Meyer, Co-Founder and CEO, Sequel on Reengineering the Tampon.
Also focusing on period products will be a presentation by Danielle Keiser, Managing Director, Impact, Madami on Changing the Conversation with Consumersmoderated by Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC.

Other intriguing not-to-be-missed presentations centered on sustainability trends include:

• Assessing Sustainable Fiber Options in the Context of Disposable Hygienic Products – Richard Knowlson, Principal, RPK Consulting LLC
• Five Generations of Hygiene + Sustainability – Matt Schiering, Professor of Marketing, Dominican University
• Recycling Approaches for Disposable Diaper Waste – Jeannine Cardin, Quality and R&D, RecycPHP Inc.

Hygienix will provide additional focused learning opportunities with two essential short courses (with separation registration fees) on Nov. 14 focused on Absorption Systems for Absorbent Hygiene Products, from 1 to 3:30 p.m. and Global Diaper Trends from 3:45 to 6 p.m.

Up to the age of three, a baby uses around 5,000 diapers. Despite the convenient handling of common disposable diapers, parents are increasingly looking for a healthy and sustainable alternative to these products to avoid waste. In Germany alone, 10 million diapers are disposed of every day.

Ways to solve this dilemma, would be disposable products that are made from bio-based or biodegradable materials, or reusable products with a longer life span replace disposable products.

Founding team Luisa Kahlfeldt and Caspar Böhme combine both with their "Sumo Diapers." These cloth diapers are made entirely of sustainable materials while offering high performance and innovative design.

The Sumo Diaper is a fitted cloth diaper that consists of a waterproof cover and absorbent inserts. The cover is sewn in such a way that a pocket is formed: this is where the absorbent pad is inserted to prevent slipping.

To further enhance the performance of this absorbent pad, the Sumo team partners with the viscose special fibre manufacturer Kelheim Fibres, who brings decades of experience from the hygiene sector, especially for sensitive applications where high absorbency is required (such as tampons). Together, Sumo and Kelheim Fibres have developed a high-performance absorbent pad that uses no fossil materials.

The basis are functionalised specialty viscose fibres with adapted cross-sections. Needle-punched / thermobonded nonwovens with a blend of specialty viscose and PLA bicomponent fibres were chosen to ensure the product's washability. PLA stands for polylactic acid made from natural and renewable raw materials. By combining nonwovens, usually found mainly in the single-use sector, with reusable products, Sumo and Kelheim Fibres have chosen a completely new approach.

Inside the pad, the speciality fibres from Kelheim score with their special properties: In the distribution layer (ADL), the trilobal cross-section of the Galaxy® fibre forms capillary channels that enable efficient and optimized liquid distribution and thus optimum use of the capacity of the absorbent core, offering the lowest rewet values.

In the absorbent core, the segmented hollow fibre Bramante stores liquid not only between but also inside the fibre. The liquid remains there even when pressure is applied to the construction, providing excellent rewet values. Bramante can absorb up to 260% of its own weight in liquid. Cotton only achieves values of around 50% here.

The innovative nonwoven construction with the speciality fibres from Kelheim performs significantly better in tests in terms of air permeability, liquid absorption and rewetting than commercially available solutions made of synthetic fibres or cotton in knitted structures, and has earned Sumo diapers a place among the finalists for the IDEA® Long-Life Product Achievement Award.

The launch is scheduled for the first of May.