From the Sector

Archroma proudly announced the continuation of its longstanding partnership with SANITIZED AG, marking collaborative success in the textile industry. This enduring alliance has been a cornerstone in driving innovation and setting industry standards, particularly for odor and hygiene management within the home textiles and apparel industry.

Archroma, one of the best chemical suppliers in the markets, further solidifies its position through the acquisition of Huntsman’s Textile Effects division in February 2023.

The acquisition enabled Archroma to broaden its global reach and technical expertise. Paired with our strong expertise in freshness additives, we enhance our marketing teams for joint communication, enhance the salesforce in the regions and strengthen our innovation force to drive the industry towards more sustainable solutions,” says Michael Lüthi, CEO of SANITIZED AG.

With a focus on strategic development, Archroma and SANITIZED AG aim to reinforce mills and brands in elevating their products by adding the value of freshness to their products and providing high-quality effects. This collaboration offers customers a flexible package, completed with application support through technical service and expertise, along with access to a strong product portfolio. Notably, the partners are ready to lead market trends and transformations, particularly in freshness finishes, ensuring their collective success in the dynamic landscape.

Avery Dennison, a leader in materials science and digital identifications solutions, has completed a project with NRVLD, a community-based agency comprising artists, technologists and media personalities who are passionate about disruptive innovation.

Avery Dennison created limited edition augmented reality T-shirts worn by the NRVLD Executive Team during ‘NRVLD’, an immersive event held during Art Basel Miami Beach in December 2023.

The 30 T-shirts were digitally connected via heat transfers featuring a QR code and image recognition. Visitors were transported to an immersive artwork metaverse, built by ARkivist. In addition to the AR experience, each garment was personalized with the wearer's contact details embedded in the NFC woven patch on the chest, providing a connection point for guests throughout the event. Both connected garment experiences were powered by Avery Dennison’s atma.io connected product cloud.

Avery Dennison will be showcasing this project at NRF 2024: Retail’s Big Show, from January 14-16 at the Javits Convention Center in New York. The connected T-shirts will feature alongside a host of apparel digital solutions for supply chain visibility, product tracking, and consumer engagement.

Michael Colarossi, vice president, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison comments: “The trajectory of consumer experiences unmistakably leans towards digital, and brands are actively seeking innovative methods to engage consumers by merging traditional craftsmanship with digital creativity. In this scenario, AR acted as the conduit, and Avery Dennison's connected garment technology and on-garment Embelex branding turned that vision into tangible reality."

Pavan Bahl, founder of Bellwether Culture and co-founder NRVLD, comments: "In the Web3 sphere, blockchain technology enables ownership of digital goods and identity. Our collaboration with Avery Dennison showcases the potential of bridging this gap, illustrating the exciting possibilities in this space."

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

Happy New Year 2024! Here's to a year full of innovation and success in the textile and apparel industry.

The Textination team sincerely wishes you a great start: may 2024 be full of health, joy and energy for you.

There are undoubtedly 365 days of exciting encounters, developments, innovations and new trends ahead in our shared world of the textile and apparel industry. We would like to join you on this journey and document the many facets of our industry.

We are convinced that the new year will be just as fascinating and inspiring for our users as the best textile products and designs that our industry has to offer. We look forward to accompanying you through the coming 12 months with the latest news, in-depth analyses and exclusive insights.

Thank you for your continued support and interest in Textination.

Together we will tell textile tomorrow!

Ines Chucholowius
- Managing Director -

2024 is a turning point for the European textiles and clothing industry: From 6 to 9 June 2024, European citizens will vote for a new European Parliament and, based on the results, a new European Commission will be formed. In view of this important election, EURATEX publishes a Manifesto, presenting 15 requests which will help to ensure a competitive European textiles and clothing industry.

The textile and apparel industry is making a substantial contribution to European wealth, jobs and growth. Europe counts 192,000 companies employing 1.3 million workers with a turnover of €167 billion and over €67 billion of exports. Entrepreneurship should be recognised as the foundation for a competitive textile industry, offering high quality and sustainable products, based on innovation, creativity and design. European policy makers should recognise such role to textiles and apparel companies and have an open dialogue to create better framework conditions to operate in the internal and global markets.

To realise that vision, the industry and policy makers need to work together on a mix of policy measures and initiatives, which are coherent and offer a transparent and predictable framework for our companies, and make them more resilient and competitive.

These policies should focus around four points:

Develop and implement a “smart” EU industrial policy
Europe should create policies which enhance competitiveness, instead of creating administrative burdens. To EURATEX, each new piece of legislation should undergo a “competitiveness test” to critically look at the impact of the new rules. Europe should also create a favourable environment to promote education and jobs in the industry. The EU textile industry currently employees 1,3 million people, 30% of which is above 50 years old. A critical bottleneck for the textile industry is to attract (young) people and make sure these people have the right set of skills, to operate in a changing textile ecosystem. EURATEX also asks the EU to invest in innovation and digitalisation as they are key to the European competitive advantage. Not only, as the last years have proved, Europe should provide companies with access to sustainable energy at lower prices.

No sustainability without competitiveness
The EU Strategy for Sustainable Textiles is pushing our sector towards new business models with a lower environmental footprint. To realise that ambition, no less than 16 regulatory proposals are on the table, each of them with a different timetable, managed by different departments of the European Commission. EURATEX is committed to sustainability, but asks for economic realism. This set of new regulations needs to be coherent, enforceable, feasible and applicable for SMEs, and not push textile companies out of the market. Moreover, some member states are moving forward faster and some legislations will be decided at national level, creating fragmentation of the market. Such scenarios will hamper Europe and its possibilities to grow.

Ensure free and fair trade
With $224 billion in sold merchandise, Europe is the second major world exporters of textiles and clothes after China ($321 billion). It is therefore important that the global market should be open, free and fair for our industry to continue to thrive. Besides the support to FTAs in general, EURATEX wants to emphasise that all trade agreements should offer effective market access for EU companies and a level playing field in these markets. A free and open market should go hand in hand also with protection against free riders. The EU must always consider enforcement and enforceability when making new laws; it should also take action together with the member states for a better coordination with harmonised criteria for action among Customs Authorities.

Incentivise the Demand for sustainable textiles
Sustainable textile products typically come at a premium price, making it difficult for many consumers and buyers to purchase such products. Many surveys across Europe confirm that around 50% of interviewees do not purchase sustainable fashion products and the main reason is price. EURATEX believes that, to create a demand and help consumers to buy a (genuine) sustainable textile product, there should be standard requirements and fiscal incentives. Public authorities should also implement green public procurements, by increasing the importance of sustainability criteria in their evaluation grids.

Hologenix has announced that its flagship product CELLIANT® infrared (IR) technology, a natural blend of IR-generating bioceramic minerals, is now more widely available from the company as a printed coating, expanding the uses of the technology and increasing the number of prospective partners. The innovation has already been named a Selection in the Fibers & Insulations Category of the ISPO Textrends Awards just last month.

Traditionally, CELLIANT has been embedded directly into fibers and yarns. However, for its print applications, CELLIANT fine mineral powder can be easily added directly onto the surface of all different fabric types. The company is particularly energized about how this expands the array of sustainable offerings that CELLIANT can be incorporated into, and is looking forward to partnering with brands to print CELLIANT on their ecofriendly fabrics. CELLIANT Print may be a cost-effective alternative to in-yarn solutions and allows for a more efficient supply chain.

fabrics or to a new fabric to create a variety of different product applications. For brands who are seeking a smaller pattern roller for apparel, orthopedic products or other close-to-skin projects, CELLIANT Print can accommodate this. There is also a larger pattern roller for bedding and larger-scale applications. As long as the print covers 80% of the fabric’s surface, the design possibilities for the print itself are virtually endless. CELLIANT Print has undergone mechanical testing for wash tests and can be confirmed to last the useful life of the product, for 50+ washes.

By applying CELLIANT Print directly onto the fabric, brand partners are able to use CELLIANT with a higher loading of bioceramic minerals than what would otherwise be possible with an in-yarn solution. This makes it ideal for recovery and performance purposes. In fact, an example of a CELLIANT Print application on kinesiology tape, KT Tape® PRO Oxygen™ was launched in April to great success.

Coloreel has appointed Lucia Eklöf as Vice President of Customer Success to lead international expansion. Eklöf joins the company with a strong sales background and an in-depth understanding of international textile business dynamics.

Prior to her role at Coloreel, Eklöf managed key accounts at Coats, a global leader in thread manufacturing, where she was responsible for a large portfolio of prominent Scandinavian apparel and footwear brands and their global operations.

Lucia Eklöf’s appointment will strengthen Coloreel’s strategy of delivering collaborative partnerships and create value. She will work closely with Coloreel’s distributors, customers, and certified digitizers to help them maximize the benefits of Coloreel’s unique solutions.

The ISPO Textrends judges have selected YKK's DynaPel™ water-repellent zipper as the Best Product in the accessories category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.

Designed to be compatible with garment recycling systems, the DynaPel™ zipper uses GTT’s EMPEL® technology instead of the standard PU film to achieve its water repellency. The lack of a PU film helps remove one of the barriers of textile-to-textile recycling of performance apparel by eliminating the urethane material, which presents challenges to garment recycling processes.

Conventional chemical and mechanical garment recycling systems cannot process the polyurethane film commonly used on water-repellent zippers, necessitating the removal of zippers from garments before recycling.  This additional processing step often deters recyclers from accepting garments with PU zippers, resulting in unnecessary waste.

EMPEL® technology uses advanced green chemistry devoid of PFAS and a specialized manufacturing process that allows the chemistry to penetrate the yarn and encapsulate it with a water-repellent layer through molecular cross-linking. The molecular cross-linking creates an extremely durable layer that is highly resistant to abrasion and invisible to the eye.

"Veritas", the trend book for the Spring-Summer 2025 season, looks at a world where each individual defends "their" truth. Gone are the days of tribal fashion... To be discovered at the Parc des Expositions, Porte de Versailles, from 5 to 7 February 2024.

After exploring a world where the senses are once again at the centre, Louis Gérin and Grégory Lamaud, the artistic directors of Texworld Evolution Paris, offer a more personal interpretation of this future humanity. Our wardrobes reflect our individual levels of commitment to the "truth". Faced with the modern paradox of growth versus sustainability, each of us expresses our own vision of the world. These points of view are reflected in the four themes of this new trend book.

Creative themes imagined with AI
Based on the analysis of emerging signals detected in the artistic, economic and social fields, these approaches incorporate elements of artificial intelligence for the first time. The artistic directors have incorporated them - by identifying them - into the 'pattern design' boards that bring together the colours and silhouettes used for each creative universe.

#1 Belief. This theme, which isn't very assertive and is rather introverted, expresses itself with elegance and discretion. The colour temperatures remain calm, in the background. The colour universe is oriented towards more "conservative", mineral shades, dominated by green and blue. The textures express matter and vibrations.  

#2 Immanence. While this proposal remains conservative and mystical, it is more visible than the previous one. It expresses a more talkative "bohemianchic" universe, asserting its point of view through a relatively cynical approach: "these are the new rules of our common life. You have to live with them". The colour range is expressive and warmer, but remains fairly classic. It is expressed more in knitwear or embroidery, materials with relief or a frosted appearance.

#3 Knowledge. This is all about affirming yourself. This theme, which also draws on classic sources of inspiration - nature, plants, flowers - sets out to transform them radically. The colours are strong, contrasting, in opposition, and are applied to materials that express the future, with crumpled, liquid or transparent textures.

#4 Experience. This is the most committed theme in the field of subjective truths. "Trust only yourself. [...] Don't believe. Test [...] trust no one. Learn from your own experience". The colours are very bold: we wear them to attract attention. Acidic, sweet shades are king, as are materials that evoke urban or sporty codes: rips, shiny aspects, organic (second-skin type), but also lace and transparency.
 
All these worlds will be showcased in two Trend Forums: one at Texworld Paris for fabrics, the other at Apparel Sourcing Paris for finished products (a new feature in February 2024). Visitors will be able to discover looks inspired by the fabrics and products selected by the show's art directors. There will also be new areas with samples to illustrate each of these themes: Highlights Texworld, Highlight Apparel Sourcing, Highlights Elite and Highlights Denim.

The programme committee is now accepting paper proposals for the Dornbirn GFC Global Fiber Congress 2024. They will be accepted through 15 February 2024

TOPICS
Fiber innovations
Is the core focus, including all applications like apparel, home, automotive, technical textiles etc. Nonwoven applications itself show very high innovative potential and will be part of this group. Natural fibers like cotton, wool and others will enrich the wholistic approach in the fibres space. Raw materials for the manmade fibre production like Pulp and upstream materials for synthetic fibers will extend this core pillar.
 
Circular Solutions & Recycling & Sustainability
Due to rising awareness of the climate change and the implementation of the “Green Deal”, “Sustainable Development Goals”, “ESG” and other, this pillar became enormously relevant over the years including:
sustainability in general for textiles and nonwovens, new and upcoming sorting- and separation technologies, mechanical recycling and chemical recycling and other ways forward.

Energy Solutions
As energy is becoming significantly important for the whole value chain in terms of costs and sustainability, there will be a strong focus on energy innovations at the next congress.  
 
Emerging Tech
Topics around Digitalization, AI, Transparency and Traceability will get high influence in the value chain and thus open up new approaches in innovation.