From the Sector

Exhibitor registration is open for Cinte Techtextil China, which will take place with an earlier date of 4 – 6 September this year. Asia’s largest biennial event for the entire technical textiles and nonwovens sector, the fair is held in a region that not only continues to grow strongly but is expected to do so for the foreseeable future, not least due to major government initiatives in China that are injecting billions of dollars of investment into the industry.

“It is due to the increasing opportunities in the Asian market that we are expecting more European exhibitors to feature at Cinte Techtextil China this year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd outlined. “As the fair attracts a diverse range of trade buyers, including from 12 different application areas such as Buildtech, Clothtech, Geotech, Medtech, Mobiltech and Protech, it is a unique opportunity within Asia for suppliers to meet with the entire industry and maximise the potential of their products across various end-uses and sectors.” While many new European companies are expected this year, some of the returning big brands already confirmed include Trützschler, Dilo and Barnet from Germany, Andritz from France, Stahl from the Netherlands, Itema from Italy and Picanol from Belgium.

Chinese and Asian technical textiles and nonwovens markets continue their upward trajectory
When it comes to technical textiles and nonwovens, the Asian region, and China in particular, is displaying impressive growth, which will remain the case in the coming years.

China overall

•  The total output of technical textiles and nonwoven products is estimated to reach over 22 million tons in 2020, accounting for 30% of global production, and double that of 2013.
•  In 2016, China’s technical textile exports were worth USD 23.61 billion. Nine major products surpassed USD 1.5 billion worth of exports each: medical & hygiene textiles, coated textiles, nonwovens, canvas & tarp textiles, ropes, synthetic leather substrates and package textiles.
• Growth will be seen especially in the following sectors in the coming five years               

                  Filtration & separation textiles
                  Medical & hygiene textiles
                  Geotechnical textil
                  Structural reinforcement textiles
                  Transportation textiles
                  Protective textiles

Nonwovens

• China accounted for 10.5% of global nonwovens imports in 2015.
• China alone will account for around 57% of the Asian consumption of nonwovens from 2016 to 2020.
• According to the China Nonwovens & Industrial Textiles Association (CNITA), the following nonwoven sectors will experience the highest growth in this period:

                 Environmental protection
                 Medical, healthcare and elderly care
                 Emergency services and public security
                 New-energy automotive
                ‘Belt and Road’ supporting industries

Man-made fibres

• China currently accounts for 65% of world market share of man-made fibres, with demand in the wider Asian region expected to remain strong in coming years thanks to growing populations and rising living standards in China and emerging Asian countries.
• The driving force is not only clothing, but also new applications such as the filtration, construction, protection and transportation industries.

STAMFORD, February 26, 2018 - at JEC World 2018, taking place in Paris March 6-8, Hexcel will display an array of product innovations for customer applications in aerospace, automotive, wind energy and marine markets.
Hexcel’s banner at the exhibit hall entrance features the Airbus H160 helicopter and A350 XWB aircraft, both with carbon fiber livery to acknowledge the high Hexcel composites content in both programs. Hexcel’s reinforcements, prepregs, adhesives and honeycomb materials were selected for the H160’s composite fuselage structures and main rotor blades, contributing to the lightweight fuel-saving design and performance optimization. Airbus has loaned Hexcel an H160 BLUE EDGE blade to display on the booth.

Among the Aerospace promotions at Hexcel’s booth are carbon-reinforced 3D printed parts, made from Hexcel’s HexAM™ additive manufacturing technology that uses PEKK ultra-high performance polymers. Hexcel acquired this technology from Oxford Performance Materials in December 2017 to provide a weight-saving solution for intricate parts in highly demanding aerospace, satellite and defense applications. HexPEKK™ structures offer significant weight, cost and time-to-market reductions, replacing traditional cast or machined metallic parts with a new technology.

Aircraft engines benefit from a number of Hexcel technologies that will be promoted at JEC 2018, including HexShield™ honeycomb that provides high temperature resistance in aircraft engine nacelles. By inserting a thermally resistant material into honeycomb cells, Hexcel provides a core product with unique heat-shielding capabilities that allows for the potential re-use of material after a fire event.
Another honeycomb innovation from Hexcel is Acousti-Cap® broadband noise-reducing honeycomb that significantly improves acoustic absorption in aircraft engine nacelles. The acoustic treatment may be positioned at a consistent depth and resistance within the core, or can be placed in a pattern of varying depths and/or resistances (Multi-Degrees of Freedom and 3 Degrees Of Freedom), offering an acoustic liner that is precisely tuned to the engine operating conditions. These technologies have been tested at NASA on a full engine test rig and meet all 16 design conditions without trade-offs. An example of this technology will be on display at JEC 2018.

Rounding off the aircraft engine exhibits is a CTi fan blade for new generation lightweight turbofan engines from Rolls-Royce, manufactured from Hexcel’s HexPly® M91 high toughness and impact-resistant epoxy prepreg. Hexcel supplies HexPly® M91 as slit tape for the automated lay-up of the complex aerodynamic shape, with a constantly changing thickness across the blade length. The blade which is thinner and lighter than titanium fan blades is currently undergoing flight tests.
Hexcel’s HiTape® and HiMax™ dry carbon reinforcements that were developed for the automated lay-up of preforms for resin-infused aerospace structures will be promoted at the show. Two demonstrator parts, one made with HiMax™ and one with HiTape®, were both infused with HexFlow® RTM6 resin to demonstrate the potential benefits of an integrated design for aircraft skins, spars and stiffeners that meets OEM requirements for production rate increases and cost effectiveness.

Hexcel is also introducing its new range of HiFlow™ advanced liquid resins for aerospace structures manufactured by liquid molding technologies. Based on novel proprietary chemistry, the new resin family will enhance the performance of composites and ease processing when combined with HiTape® and HiMax™ dry carbon reinforcements. HiFlow™ HF610 is the first resin in the range.
Hexcel’s range of high performance adhesives has expanded considerably following the company’s acquisition of Structil last October. Hexcel is relaunching the acquired products under the new HexBond™ brand name at JEC World. This fast-growing range of pastes, liquid shim and film adhesives has a wide spectrum of operating temperatures and is in qualification with a large number of aerospace and industrial OEMs.
In the Planet Aerospace area at JEC, Daher and Hexcel will jointly display an aircraft spar manufactured from HexPly® M56 prepreg. Hexcel’s Neil Parker and Daher R&T Director Dominique Bailly will give a joint presentation focusing on the materials used and the benefits for the finished part. The aircraft spar was designed and manufactured by Daher using Hexcel’s HexPly® M56 prepreg, in slit tape format, that was developed for automated deposition and out-of-autoclave curing. The spar was manufactured using only the vacuum bag process and demonstrates very low porosity levels. It is currently undergoing testing and validation through CORAC funding.

Hexcel’s Automotive promotions at JEC World 2018 include a new prepreg for composite leaf springs, HexPly® M901. In contrast to steel leaf springs used for suspension on vans, trucks and SUVs, newer composite versions offer many advantages including weight savings of up to 70%, high corrosion resistance, optimized system integration and superior performance. Hexcel’s HexPly® M901 prepreg raises the bar further, reducing mold cure time below 15 minutes, a 50% reduction compared to standard industrial prepregs. HexPly® M901 provides 15% higher mechanical performance, with enhanced fatigue properties. It also operates at high temperatures, providing a Tg of up to 200°C following a post cure. Hexcel’s expertise in manufacturing heavy weight glass UD prepregs, with fiber areal weights of up to 1600gsm, allows the company to offer a highly cost-competitive solution for the rapid manufacture of these safety critical components.

Hexcel is constantly seeking ways to ensure that customers obtain the maximum benefit from composites and has recently acquired state-of-the-art simulation technology that accurately predicts how HiMax™ non-crimp fabrics will drape in a mold. Working in collaboration with Nottingham University Hexcel has created a car seat shell, for which the material selection was optimized using this new drape simulation technology. Visitors to Hexcel’s stand at JEC will see an on-screen demonstration that illustrates how the simulation tool operates, predicting process and performance and ensuring that the optimum fabric architecture is quickly identified, reducing the need for expensive trial programs.
Hexcel’s HexMC®-i 2000 carbon fiber/epoxy molding compound has been successfully used by Audi to manufacture a high-performance engine cross brace. HexMC®-i is a fast curing high-performance molding material, suitable for the series production of complex shaped parts and providing excellent mechanical properties. The Audi cross brace covers the engine, providing torsional stiffness for enhanced drive dynamics.

Hexcel’s product offering for customers in the Marine industry has expanded following the acquisition of Formax in 2016 and Structil in 2017. At JEC World, Hexcel will promote its enhanced portfolio of carbon fibers, prepregs, woven reinforcements and multiaxial fabrics for builders of racing catamarans and luxury yachts.
Marine customers have supplied a number of parts for display to illustrate their expertise in manufacturing composite structures from Hexcel materials. These include part of a Diam 24 yacht mast made by ADH Inotec from Hexcel’s HexPly® M79 fast curing, low temperature cure prepreg. ADH Inotec purchased the prepreg from Composites Distribution, a Hexcel Official Distributor that also supplied HexPly® M9.6 prepreg to Lorima for the Outremer 5X catamaran mast section on display. Part of Lorima’s 42m wing mast for a multihull racing boat made with HexPly® prepreg from Vert-Le-Petit (formerly Structil) will complete the marine display.

Hexcel’s innovations for Wind Energy include Polyspeed® pultruded laminates for load-carrying elements in wind blades. These continuous cross-section profiles, made from a polyurethane matrix reinforced with unidirectional carbon fiber, provide consistently high mechanical properties, including high stiffness, fracture toughness and shear strength, combined with low weight and durability. Visitors to Hexcel’s stand will see a 2m diameter coil of pultruded carbon laminate that contains 255m of material in a single roll. This technology offers an economical way of reinforcing large-scale composite structures such as wind turbine blades. Hexcel will also launch its surface finishing prepreg for wind turbine blades and components. This provides a tough, durable and ready-to-paint blade surface without the use of gel coat and results in faster blade manufacture, saving time in production and reducing material costs. The benefits of the new surfacing prepreg will be demonstrated via a wind blade exhibit that has been given four different treatments across the blade surface. These include a section with gel coat, a section of standard prepreg without gel coat, and a section where a fleece has been added to improve surface quality but still requires preparation before painting due to pin holes. The final section made with new HexPly® XF2P surfacing prepreg has a ready-to-paint surface, straight from the mold, without any requirement for gel coat, fleece or finishing operations.

As the global textile industry’s most comprehensive sourcing summit for the spring / summer season, Intertextile Shanghai Apparel Fabrics is naturally the ideal place to find the latest developments in product innovation and sustainability. This is especially true in the fair’s Beyond Denim zone, which this edition will feature over 110 exhibitors from China, Japan, Pakistan, Turkey and elsewhere. Adding to a total of some 3,300 exhibitors from around 22 countries and regions, they provide sourcing options for the entire industry, from fabrics for ladieswear, menswear, suiting, shirting, lingerie and swimwear to high-end wool fabrics, original pattern designs, functional & performance fabrics, sustainability products & services, digital printing technologies, garment & fashion accessories and more.

Denim enriched with volcanic ash: the latest innovation from Orta Anadolu
Volcanic ash is not uncommon in beauty products – it is known as Mother Nature’s skin purifier after all, and used as an exfoliator for example – but it is far less common in the textile industry. Orta Anadolu are set to change that with their BIOWARE denim which is enriched with mineralised volcanic ash to create an odour absorbing effect. This technology captures and absorbs odour compounds that would normally pass through the fabric, neutralising bad bacteria while retaining the helpful bacteria that common deodorisers, which contain harsh substances, normally eliminate. This leads to a more environmentally friendly product that is better for the user’s skin.

Orta will also be presenting BIOCHARGE at Intertextile, which, according to the company, is the world’s first denim fabric for muscle wellness. Infused with minerals, Orta state that BIOCHARGE is medically proven to refresh muscles, relieve muscle tension and optimise body balance. They will also present their BOUNCE stretch range, with high elasticity and a ‘street’ style, while CHRONICLE, another in their S/S 19 range, is a blend of heritage and future styles.

US Denim Mills blend tomorrow’s technology with yesterday’s style
Another innovative denim firm exhibiting at Intertextile Shanghai, and another blending old and new, is US Denim Mills. According to the company, their collection at the fair will “harness tomorrow’s textile advances to revitalise the great style visions of the past by adding fashion, comfort, performance and sustainability advantages to authentic denim looks.” This collection includes:

• Selvedge: using the company’s legacy selvedge looms to produce bi-stretch ‘SelvedgeX’ while experimenting with blends of natural yarns and high-tech fibre blends in its ‘HeritEdge+’ range
• Stretch: including ‘Flex 360’ bi-stretch denim with a slight cross-bias freedom, and ‘Modern Stretches’ with a higher stretch range for intense comfort
• SoftWear: advanced finishing treatments for superior soft touch from natural fibre blended yarns and softness-selected weaves
• Sustainable: new additions to the range of recycled and natural ‘GreenEgo’ denims

Kipas Denim step up their sustainability efforts
Well aware of the effect denim production has on the environment, Kipas Denim’s multi-faceted programme to address this is one of the most comprehensive in the denim sector. Their recycled yarn initiative includes recycling waste yarn from the production process, while it also takes waste cotton yarn and blends it with REPREVE® fibres to create an eco-friendly denim fabric. Kipas also uses BCI cotton and organic cotton, and targets each to be 15% and 5% of total consumption, respectively. Furthermore, their Conservablue technology aims to reduce the environmental impact of the dyeing process by eliminating the use of rinsing overflow boxes before and after the indigo dye boxes, as well as ensuring 100% of applied dyestuff remains on the yarn in the rinsing bath.

As well as the overseas offerings, a wide range of domestic denim exhibitors covering all price and quality points will also feature in Beyond Denim. Some of the more notable brands participating include Advance Denim, Black Peony, Guangzhou Foison and Prosperity Textile.

Denim’s ‘next move’ to be debated in INVISTA panel discussion
The market is changing and so must apparel and textile manufacturers. Low prices and discounts are no longer driving sales the way they used to. Today’s consumer wants better quality, appreciates new technology and is evolving their casualwear style. This is the premise behind the INVISTA-sponsored panel discussion which will take place on day 1 of the fair. Titled ‘Denim’s Next Move – New Opportunities to Keep Growing Sales of Jeans and Casualwear at Retail’, participants will learn what consumers really want in jeans and casualwear, the return of chinos and new fabric technologies that are energising casualwear.

The panel will be moderated by Jane Singer, Director and Head of Market Development at Inside Fashion. Panellists will include representatives from Advance Denim, Guangzhou Conshing Clothing Group, Prosperity Textile and Texhong who will share their latest innovations that will help brands and retailers drive sales and profits.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

At Milano Unica, as key inspiring article, ILUNA presented an exclusive and elegant lace long dress, created in collaboration with Valery, starting from an all over textronic ultralight lace with a complex organic design completely made of recycled materials, using ROICA™ Eco-Smart family, a world-first range of responsible made premium stretch yarns, demonstrating, once more, how the two leading innovators continue their close partnership to present the most “advanced” and responsible solutions to the market today.

Nevertheless, for ILUNA smart innovation is not just a project even, at its space at Milano Unica visitors will had the opportunity to discover the new collection and also to experience and touch the latest boundaries of lace smart innovations. This season novelties include:

1. Green Label collection, the Iluna dedicated range featuring a new responsible approach in respect of the planet and people, able to deliver innovation, beauty and quality, at 360°. This season, in addition to the all over, jacquard, double jacquard and mesh offer, the line is also featuring  new stretch Galloon laces fully made with GRS certified recycled  materials, including the stretch thanks to the introduction of the unique ROICA™ sustainable yarn part of the ROICA™ Eco-Smart family. 
2. ILUNA is also proud to introduce a worldwide première: Eco- Smart family made of sustainable yarns allover laces made with NAIA cellulosic fiber by Eastmann combined with ROICA™ premium stretch sustainable yarn   realized on warp knitting jacquard looms. A unique innovation, with an interesting look & feel combined with a special softness!  
3. ILUNA has strategically included in all their stretch laces only ROICA™ Eco-Smart family of sustainable yarns since some time. The company is pleased to introduce the latest version of this yarns that are able to deliver 3 functions in one:  premium stretch, sustainability combined with the ROICA™ Colour Perfect family function offering excellent flawless and world unique colour dimensions, homogeneity.
4. For the salon, another première:  in cooperation with ROICA™ and Cupro by Asahi Kasei, Iluna is pleased to introduce ‘Smart Bucket Bag’ as a  special  limited edition gift. In origin, this was a roomy bag shaped like a bucket taller than it is wide with a rounded bottom. It first came to fashion in the 1900's, from a pouch with a string and a hardened bottom. Federica Annovazzi idea started from the traditional shape, but it went way beyond and imade it contemporary by smart materials and manufacturing. A beautifully crafted ‘double face recipe’ made  combining a luxurious Cupro fabric by Infinity with an Iluna stretch Double face Smart Bucket bag lace designed and produced with ROICA™ Eco-Smart family of sustainable yarns. The bag is manufactured exclusively by Made in Carcere a cooperative of women in rehabilitation, so creating a useful social exchange as well as a responsible and smart one. The Made in Carcere brand was founded in 2007, thanks to Luciana Delle Donne, founder of Officina Creativa, a non-profit social cooperative.
5. ILUNA can also boast its new STeP (Sustainable Textile Production) certification by Oeko-Tex, a certification that clarifies and communicates the company’s sustainable production commitment. In addition to this, all products are Oeko-Tex 100 certified.

ILUNA’s newest digital programs:

• ILUNA has created the new e-shop offering its exclusive materials to smaller companies looking for added values as: creativity, innovation, made in Italy and responsibility. 
• The whole collection is also visible online at its web site, previous registration, and orders can be done directly online always aiming to customers care.

Today ILUNA represents the largest European lace producer, and thanks to its journey toward the most contemporary way to innovate that includes responsibility, has also become a reference point in the international market for a lace offer that is beautiful, innovative and responsible at the same time. An alchemy of design and sustainable innovation, the only eco-fashion line that includes lace and stockings, capable of combining ethics and high quality standards with a fashion image of bright and deep colors. 

The need for real dialogue becomes ever more crucial
Amid reconstruction, the world is facing severe realities. In the midst of political disorder, environmental problems, and social scandals, how do we seek the light within the darkness of chaos? As societies become inundated with global waves of conflicting news, the need for real dialogue becomes ever more crucial. Personal interaction is irreplaceable – communicating with nature, reading the signs, and sensing the wind. Creating emotional connections with others and opening the mind to rationality. Now is the time to solidify core values with responsibility and identify key essences of life.

The view from a fashion perspective: toughness and resilience
How will fashion respond to these ever-changing turbulent times? Will fashion allow other elements to penetrate our lives whilst innumerable other issues make their presence felt? Fashion is meant to console, to provide a retreat during unpredictable times. At its core, fashion represents unhindered confidence and allows us to freely express ourselves. Let us address how to best confront negative forces through fashion and mindful resilience.

Intertextile Directions Spring / Summer 2019 Trend Forum
Developed by renowned trend experts from Tokyo, New York, Milan and Paris, the Intertextile Directions Trend Forum will present three trends for Spring / Summer 2019 under the overall theme ‘Dialogue’: @ sense, # couture and e. native. Exhibitors’ fabrics will illustrate the colour, fabric and print styles of each trend.

Overall colour trends
This season witnesses an enriched palette, encapsulating a refined and premium feel. Refreshing and vivid colours introduce a sense of vitality and elicit creativity.

As well as the international trends for Spring / Summer 2019, three Fabrics China Trend Forums will illustrate the domestic trends for ladieswear and menswear, as well as a ‘Fashion Focus’ area. A number of seminars will also be held to give more insight into the S/S 19 trends.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

• 'Cotton Insights' Looks to the Future
• Register now!
• Save the Date! The countdown has started for the renowned International Cotton Conference, which will take place from 21st to 23rd March 2018 in Bremen.

As its theme 'Cotton Insights' illustrates, the Cotton Conference will provide a deep insight into the world of cotton, determine future challenges and offer solutions. Solutions that are not only important for the specialised cotton world, but also for the entire cotton supply chain from processing to textile retailing, because they focus on the needs of the end consumer.

The conference traditionally takes place in the historic Town Hall of the Hanseatic City of Bremen, in the immediate vicinity of the Cotton Exchange. Once again, more than 450 participants from around the world are expected. The Bremen Cotton Exchange and the Fibre Institute Bremen are the joint hosts of the Conference.

"We used the time after the end of our Cotton Conference in March 2016 to carefully analyse market developments and determine current topics and areas of activity that are of intense concern to the industry. They are of great benefit to the participants, so it's worth the visit", emphasise Elke Hortmeyer, Director of Communications and International Relations at the Cotton Exchange and Axel Drieling, Senior Manager Cotton at the Fibre Institute Bremen.

The subjects range from traceability and authenticity testing of cotton, to new requirements for cotton quality, process optimisation through digitalisation, future trends and production and, last but not least, the status of the sustainability debate. In all segments, the Conference offers informative lectures and panel discussions which appeal to a wide audience and are of overriding interest. Separate forums are offered for experts in the fields of science and research.

On Tuesday, March 20th, prior to the International Cotton Conference, the publisher and editors of the leading national daily newspaper “Weser Kurier” invite participants to their economic summit 'Sustain', in cooperation with the Bremen Cotton Exchange. Here, an expert forum will discuss development prospects on the African continent. As is well-known, almost 55 million people in Africa live from cotton cultivation which will be one of the focal points.

As of now, potential interested parties will receive up to date and detailed information about the Conference content and its subjects on the Conference homepage, as well as in regular newsletters and, moreover, by active press work. It is already possible to register for the Conference online and to make hotel bookings via the Bremen Tourist Office. Please, find further information here: http://cotton-conference-bremen.de/
 

Paris - On April 12th 2018, top European talents from 120 campuses will compete in the fourth edition of the Morpheus Cup to showcase their skills and highlight their most innovative projects. After Luxembourg in 2017, the event will take place in 2018 at the Palais Brongniart (Stock Exchange) in Paris and will focus on burning topics such as Digital Transformation, Creativity, Deeptech, Circular Economy, Ecommerce and much more.

Since its launch in 2015, the Morpheus Cup has been placed under the high patronage of the European Commission with the support of Commissioners Marianne Thyssen and Carlos Moedas in 2017. "The championship is a great opportunity for young people to showcase their skills and to help to bridge the gap between universities, schools and the European employment market. In the Commission, we believe that the right skills not only improve young people's life chances, but also act as a driver for our future competitiveness and growth" underlines Mrs. Thyssen.

In the last three years, the event already attracted hundreds of campus from more than 20 countries and rewarded many of them including Warshaw School of Economics, Mannheim Business School, HEC Paris, Polytechnique Nantes, universities from Oxford, Berlin, Luxembourg, Athens, and Barcelona.

New challenges for new talents

The next edition will take the competition to another level by featuring tech, business, science, marketing, creative challenges in five different rooms, suggesting meetings with employers, innovative brands and investors through 50 stands and presenting not less than 20 categories for students to submit their projects/startups ideas (Morpheus Prize). Apart from the live experiences and challenges designed by entrepreneurs or partners of the event, almost 500 research projects and startups will be showcased to win awards, the championship and up to €50,000 worth of prizes.

Art, circular economy, human capital, smart cities, mobility, FinTech, design, industry, sport, artificial intelligence, topics, regardless of the students’ profiles and education level, invite them to be creative in many different fields.

Finalists will have to pitch in front of an international jury. Past editions welcomed jury members from Google Lunar XPrize, WarnerBros, Accenture, European Investment Fund, FC Barcelona, ESA, Canal+, Novak Djokovic Foundation etc. Daimler, Forbes, Expon Capital, Davidson, Leroy-Merlin, PwC have already joined the next edition.

Registrations are already open. First partners, jury members and employers will be unveiled before Christmas season.

The Morpheus Cup’s website unveils the main characteristics of the championship and also the past editions prize-winners.

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.

At Heimtextil, which is to be held in Frankfurt from 9 to 12 January 2018, Trevira GmbH will be represented together with some important Trevira CS clients in Hall 4.2 at a 1,305 m2 booth.
The core of this joint booth will be a Trevira exhibition. Participating clients will present their latest Trevira CS collections for home textiles and commercially used textiles at individual stands around this core exhibit. The joint stand is located in close proximity to the new exhibition “Interior. Architecture. Hospitality. EXPO” of Messe Frankfurt.
“We are delighted to be able to make a significant contribution to the new thematic focus of Hall 4.2 with our trade fair concept for next year. It enables us to offer a platform to our clients allowing them to reach important decision-makers. In

addition, visitors to the trade fair will appreciate being able to find such a large number of Trevira CS novelties and collections in a one-stop-shop,” says Anke Vollenbröker, Head of Marketing at Trevira GmbH.
Trevira CEO Klaus Holz is pleased that the idea of a joint stand has been so well received by their clients. “The high level of demand shows that our concept of a comprehensive partnership with our clients pays off. Our long-standing clients appreciate that we not only offer them high quality and sustainably produced fibres and yarns, but that we also support them with our technical expertise and in marketing their Trevira fabrics.”

The following clients will be represented with a large selection of their beautiful and modern Trevira CS fabrics at the joint booth in January: Baumann Dekor Ges.m.b.H., Engelbert E. Stieger AG, FIDIVI Tessitura Vergnano S.p.A., Jenny Fabrics AG, Johan van den Acker Textielfabriek B.V., Mattes & Ammann GmbH & Co. KG, Pugi R.G. S.R.L., Spandauer Velours GmbH & Co. KG, SR Webatex GmbH / Getzner Textil AG, Swisstulle AG, Tessitura Mario Ghioldi & C. srl, Torcitura Fibre Sintetiche S.p.A., Torcitura Lei Tsu S.r.l., Vlnap a.s. / Wagenfelder Spinning Group, Wintex S.r.l., Mersem Teksil San. Ve Tic. Ltd. Sti, Teksko Kadife Kumas San. Ve Tic. A.S.

Vom 4. bis 8. Juli 2017 bringt die SEEK zur Fashion Week einen Pop-up-Shop auf die Straße. Die SEEK transformiert den Hotspot Fechtner Delikatessen – bekannt für ein umfassend gesundes Food-Angebot bestehend aus regionalen Produkten höchster Qualität – in ein Retail-Konzept. Fashion In- und Outsider finden hier zusammen, um zu inspirieren und sich inspirieren zu lassen. Die Berliner Torstraße, wo das erste Pop-up-Format der SEEK aufschlägt, ist ein Zentrum der Offenheit, Inspiration und Individualität. Die SEEK als offizielle ‚voice of street culture’ begibt sich mitten hinein ins Leben.
Marke, Einkäufer, Presse, Konsumenten – die Grenzen verschwimmen von Saison zu Saison mehr. Als zeitgemäße Antwort auf die Herausforderungen des Handels präsentiert der Shop eine kuratierte Auswahl von Mode, Food und Lifestyle. Mehr noch: Der Einkauf wird zum Erlebnis, indem ein Konzept entsteht, an dem jeder teilhaben will, und das jeder teilen möchte.
Das Konzept Super Natural ist gleichermaßen das Dachthema der sechsten Ausgabe des SEEK Magazines. Im Pop-up-Shop werden ausschließlich weiße Produkte angeboten, in einem klaren und auf das Wesentliche reduzierten Umfeld. Am 3. Juli wird dann zum Launch der aktuellen Printausgabe in den Pop-up-Shop eingeladen.
Super Natural ist in Zusammenarbeit mit Daniel Padilla Werner (Brand & Retail Consultant/Buyer Denim & Urban bei der KaDeWe Group) entstanden.