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06.11.2023

Recap of GenovaJeans

Responsible innovation plays a leading role at GenovaJeans, the initiative dedicated to new-generation jeans GenovaJeans, the initiative held in Genoa from 5 to 8 October and dedicated to the new generation of jeans, set the premises for the creation of a community dedicated to this iconic, revolutionary and innovative garment.

30 prominent industry leaders, divided into three categories (heritage, new creatives and production chain) created a inspiring experience in historic venues in the heart of the city. Presented in-group exhibitions, they forged a circular journey from the design to the creation of jeans, from the ingredient to the final outfit, and vice versa.

Heritage brands, exploring the history, evolution and best practices of this iconic garment, were hosted inside the Biblioteca Universitaria and included Blue Blanket Division, Blue Of A Kind, Diesel, IMIJT35020 By Canova, Incotex Blue Division, Mud Jeans, Pepe Jeans, Roy Roger's, Stefano Chiassai and Tela Genova.

Responsible innovation plays a leading role at GenovaJeans, the initiative dedicated to new-generation jeans GenovaJeans, the initiative held in Genoa from 5 to 8 October and dedicated to the new generation of jeans, set the premises for the creation of a community dedicated to this iconic, revolutionary and innovative garment.

30 prominent industry leaders, divided into three categories (heritage, new creatives and production chain) created a inspiring experience in historic venues in the heart of the city. Presented in-group exhibitions, they forged a circular journey from the design to the creation of jeans, from the ingredient to the final outfit, and vice versa.

Heritage brands, exploring the history, evolution and best practices of this iconic garment, were hosted inside the Biblioteca Universitaria and included Blue Blanket Division, Blue Of A Kind, Diesel, IMIJT35020 By Canova, Incotex Blue Division, Mud Jeans, Pepe Jeans, Roy Roger's, Stefano Chiassai and Tela Genova.

The new creatives, a new generation of designers who have adopted innovative eco-design strategies to create smart jeans, were present inside Edificio Metelino in the Darsena area and included Andrea Grossi, Gilberto Calzolari, Gimmijeans, Jeanne Friot, Marcello Pipitone with Albiate 1830, Ksenia Schnaider, Patine, Regenesi, The Blue Suit with ROICA™ by Asahi Kasei and Zerobarracento.

The production chain, composed of companies in the supply and value chain, representing the major stages in the production process, were made up of Albiate 1830 - Albini Group, Cadica, Candiani Denim, Circulose®, Officina39, Pure Denim with Bemberg™ By Asahi Kasei, Soko, Tencel™, Tonello, YKK Italia and were housed inside the Ex Oratorio di San Tommaso.

The responsible innovation, ethics and transparency adopted by each company taking part in the circular journey of GenovaJeans were explained through a QR code powered by C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) that provided information on the garments, their composition, production phases and company values.

More information:
GenovaJeans Denim jeans production
Source:

GenovaJeans / GB Network Marketing & Communication Srl.

30.03.2023

Sanyou and Renewcell: Viscose fibers made from 100% recycled textiles

On the sidelines of the Intertextile Shanghai fair, the Swedish textile-to-textile recycling innovator Renewcell and the leading Chinese viscose manufacturer Tangshan Sanyou announced the next step in their partnership to make fashion circular that stretches back to 2018.

The two companies’ new shared ambition is to offer manufacturers and brands Circulose® viscose fibers made from 100% recycled textiles in commercial quantities starting in 2024. The collaboration has been facilitated by Ekman Group, Renewcell’s exclusive global trading partner.

“I am very happy to announce this acceleration of our long-standing partnership with Tangshan Sanyou. They were the first commercial producer of Circulose®-based fibers in the world, and the first to commit to sourcing significant volumes from us. Now, they aim to also be the first to commercialize 100% Circulose® content fibers” said Patrik Lundström, CEO of Renewcell, adding "I applaud Tangshan Sanyou’s vision and support to scaling next gen raw materials like Circulose®.”

On the sidelines of the Intertextile Shanghai fair, the Swedish textile-to-textile recycling innovator Renewcell and the leading Chinese viscose manufacturer Tangshan Sanyou announced the next step in their partnership to make fashion circular that stretches back to 2018.

The two companies’ new shared ambition is to offer manufacturers and brands Circulose® viscose fibers made from 100% recycled textiles in commercial quantities starting in 2024. The collaboration has been facilitated by Ekman Group, Renewcell’s exclusive global trading partner.

“I am very happy to announce this acceleration of our long-standing partnership with Tangshan Sanyou. They were the first commercial producer of Circulose®-based fibers in the world, and the first to commit to sourcing significant volumes from us. Now, they aim to also be the first to commercialize 100% Circulose® content fibers” said Patrik Lundström, CEO of Renewcell, adding "I applaud Tangshan Sanyou’s vision and support to scaling next gen raw materials like Circulose®.”

The announcement, which follows the recent start of deliveries of 100% recycled textile Circulose® pulp from Renewcell’s newly opened Renewcell 1 recycling plant, is the result of successful validation of Circulose®’s quality in production at Tangshan Sanyou’s commercial-scale manufacturing lines. Tangshan Sanyou would strive to finish the mission of producing commercial volumes of 50% Circulose® content fibers during 2023 and work towards achieving the delivery of 100% Circulose® content branded viscose fibers to selected fashion brands and manufacturers starting in 2024. The two companies will cooperate to market the fibers globally using Renewcell’s Circulose® ingredient brand name.

Mr. Zhang Dongbin, Executive Vice General Manager of Tangshan Sanyou Chemical Fiber, says, "Through the collaboration with Renewcell, we have achieved to use Circulose® made from recycled cotton in the production of our viscose fibers, which is great beneficial to improving resource utilization efficiency and lowering carbon footprint of the industry. It has brought a huge impact in the sustainable fashion industry. We will continue putting efforts in forming good interaction between consumers, brands and enterprises, convey the concept of circular sustainable fashion, promote the greening of textile industry, and ensure a more sustainable way to ensure the sustainable development of the textile industry. Protecting the global ecological environment by applying sustainable solutions is our common goal."

Source:

Renewcell

15.11.2021

Kelheim Fibres once again finishes high in Canopy's Hot Button Ranking

In the Canopy’s 2021 Hot Button Ranking, Kelheim Fibres once again occupies a leading position: With a increase of 2.5 points in the evaluation, the Bavarian viscose speciality fibre manufacturer tied for third place out of around 40 viscose fibre manufacturers worldwide and a dark green/green shirt for the second year running. The Hot Button Report not only stands for responsible raw material sourcing - it is an overall sustainability indicator for viscose fibre producers.

Especially in the areas of transparency and procurement, the NGO Canopy, which is committed to the preservation of ancient and endangered forests, awarded Kelheim Fibres top points: Kelheim Fibres is the only EMAS-certified viscose fibre manufacturer worldwide and publishes all environmentally relevant data publicly.

Kelheim Fibres also gained points in the area of "Next Generation Solutions" - the use of alternative raw materials in fibre production. Together with the Swedish textile recycling company Renewcell, the fibre experts are planning to realise the large-scale production of high-quality viscose fibres from up to 10,000 tonnes of the 100% textile recyclate Circulose® per year.

In the Canopy’s 2021 Hot Button Ranking, Kelheim Fibres once again occupies a leading position: With a increase of 2.5 points in the evaluation, the Bavarian viscose speciality fibre manufacturer tied for third place out of around 40 viscose fibre manufacturers worldwide and a dark green/green shirt for the second year running. The Hot Button Report not only stands for responsible raw material sourcing - it is an overall sustainability indicator for viscose fibre producers.

Especially in the areas of transparency and procurement, the NGO Canopy, which is committed to the preservation of ancient and endangered forests, awarded Kelheim Fibres top points: Kelheim Fibres is the only EMAS-certified viscose fibre manufacturer worldwide and publishes all environmentally relevant data publicly.

Kelheim Fibres also gained points in the area of "Next Generation Solutions" - the use of alternative raw materials in fibre production. Together with the Swedish textile recycling company Renewcell, the fibre experts are planning to realise the large-scale production of high-quality viscose fibres from up to 10,000 tonnes of the 100% textile recyclate Circulose® per year.

Source:

Kelheim Fibres GmbH

Renewcell and Kelheim Fibres form collaboration to establish a European closed loop for fashion
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20.10.2021

Renewcell and Kelheim Fibres form collaboration to establish a European closed loop for fashion

Renewcell and Kelheim Fibres Gmbh have signed a Letter of Intent for a long term commercial collaboration to add the crucial missing link for a circular economy for textiles in Europe. Together, the two technology leaders will collaborate on developing com mercial scale production of superior quality viscose fibers from up to 10 000 tonnes of Renewcell’s 100% textile recycled material Circulose® annually. The collaboration paves the way toward a fully European closed loop in which textile waste is collected, recycled and regenerated into new Circulose® fibers for people that want to reduce their fashion footprint significantly.

Renewcell and Kelheim Fibres Gmbh have signed a Letter of Intent for a long term commercial collaboration to add the crucial missing link for a circular economy for textiles in Europe. Together, the two technology leaders will collaborate on developing com mercial scale production of superior quality viscose fibers from up to 10 000 tonnes of Renewcell’s 100% textile recycled material Circulose® annually. The collaboration paves the way toward a fully European closed loop in which textile waste is collected, recycled and regenerated into new Circulose® fibers for people that want to reduce their fashion footprint significantly.

"European fashion consumption has great impact on climate and the environment globally. It also contributes to tremendous amounts of waste going into landfill and incinerators either in Europe or abroad after export. We will now work with Kelheim to prevent waste and reduce the need for virgin resources, while also enabling a fully regional supply of low impact circular fibers for text iles” comments Patrik Lundström, CEO of Renewcell. “We are thrilled for the opportunity to work closely with a partner like Kelheim, who is at the leading edge of innovation and sustainability in this industry” he adds.

Craig Barker, CEO at Kelheim Fibres adds: "We see an excellent fit between our two companies, not only on the technical side with Renewcell we have found a highly professional partner who shares our vision for future forward technologies that enable full circularity in the textile chain. Finding the answers to the challenges of our times is what drives us every day. Our recycled cellulose fibre solution made of Renewcell’s Circulose® and manufactured using environmentally sound processes at our Kelheim plant is an answer to the fashi on industries need for sustainable, resource and waste reducing solutions, and a more regional and reliable supply chain."

Source:

Kelheim Fibres GmbH