From the Sector

As the global textile industry’s most comprehensive sourcing summit for the spring / summer season, Intertextile Shanghai Apparel Fabrics is naturally the ideal place to find the latest developments in product innovation and sustainability. This is especially true in the fair’s Beyond Denim zone, which this edition will feature over 110 exhibitors from China, Japan, Pakistan, Turkey and elsewhere. Adding to a total of some 3,300 exhibitors from around 22 countries and regions, they provide sourcing options for the entire industry, from fabrics for ladieswear, menswear, suiting, shirting, lingerie and swimwear to high-end wool fabrics, original pattern designs, functional & performance fabrics, sustainability products & services, digital printing technologies, garment & fashion accessories and more.

Denim enriched with volcanic ash: the latest innovation from Orta Anadolu
Volcanic ash is not uncommon in beauty products – it is known as Mother Nature’s skin purifier after all, and used as an exfoliator for example – but it is far less common in the textile industry. Orta Anadolu are set to change that with their BIOWARE denim which is enriched with mineralised volcanic ash to create an odour absorbing effect. This technology captures and absorbs odour compounds that would normally pass through the fabric, neutralising bad bacteria while retaining the helpful bacteria that common deodorisers, which contain harsh substances, normally eliminate. This leads to a more environmentally friendly product that is better for the user’s skin.

Orta will also be presenting BIOCHARGE at Intertextile, which, according to the company, is the world’s first denim fabric for muscle wellness. Infused with minerals, Orta state that BIOCHARGE is medically proven to refresh muscles, relieve muscle tension and optimise body balance. They will also present their BOUNCE stretch range, with high elasticity and a ‘street’ style, while CHRONICLE, another in their S/S 19 range, is a blend of heritage and future styles.

US Denim Mills blend tomorrow’s technology with yesterday’s style
Another innovative denim firm exhibiting at Intertextile Shanghai, and another blending old and new, is US Denim Mills. According to the company, their collection at the fair will “harness tomorrow’s textile advances to revitalise the great style visions of the past by adding fashion, comfort, performance and sustainability advantages to authentic denim looks.” This collection includes:

• Selvedge: using the company’s legacy selvedge looms to produce bi-stretch ‘SelvedgeX’ while experimenting with blends of natural yarns and high-tech fibre blends in its ‘HeritEdge+’ range
• Stretch: including ‘Flex 360’ bi-stretch denim with a slight cross-bias freedom, and ‘Modern Stretches’ with a higher stretch range for intense comfort
• SoftWear: advanced finishing treatments for superior soft touch from natural fibre blended yarns and softness-selected weaves
• Sustainable: new additions to the range of recycled and natural ‘GreenEgo’ denims

Kipas Denim step up their sustainability efforts
Well aware of the effect denim production has on the environment, Kipas Denim’s multi-faceted programme to address this is one of the most comprehensive in the denim sector. Their recycled yarn initiative includes recycling waste yarn from the production process, while it also takes waste cotton yarn and blends it with REPREVE® fibres to create an eco-friendly denim fabric. Kipas also uses BCI cotton and organic cotton, and targets each to be 15% and 5% of total consumption, respectively. Furthermore, their Conservablue technology aims to reduce the environmental impact of the dyeing process by eliminating the use of rinsing overflow boxes before and after the indigo dye boxes, as well as ensuring 100% of applied dyestuff remains on the yarn in the rinsing bath.

As well as the overseas offerings, a wide range of domestic denim exhibitors covering all price and quality points will also feature in Beyond Denim. Some of the more notable brands participating include Advance Denim, Black Peony, Guangzhou Foison and Prosperity Textile.

Denim’s ‘next move’ to be debated in INVISTA panel discussion
The market is changing and so must apparel and textile manufacturers. Low prices and discounts are no longer driving sales the way they used to. Today’s consumer wants better quality, appreciates new technology and is evolving their casualwear style. This is the premise behind the INVISTA-sponsored panel discussion which will take place on day 1 of the fair. Titled ‘Denim’s Next Move – New Opportunities to Keep Growing Sales of Jeans and Casualwear at Retail’, participants will learn what consumers really want in jeans and casualwear, the return of chinos and new fabric technologies that are energising casualwear.

The panel will be moderated by Jane Singer, Director and Head of Market Development at Inside Fashion. Panellists will include representatives from Advance Denim, Guangzhou Conshing Clothing Group, Prosperity Textile and Texhong who will share their latest innovations that will help brands and retailers drive sales and profits.

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

Intertextile Shanghai concluded its 2017 Autumn Edition on 13 October as the strong business results and praise from the worldwide participants once again affirmed its reputation as the world’s most effective apparel fabrics and accessories trade event in terms of boosting sales and product sourcing. Knowing the fair covered an all-encompassing range of products that cater to all sourcing needs, 77,883 buyers travelled from 102 countries and regions (2016: 73,927, 90 countries and regions) to Shanghai to source. This year, Hong Kong, India, Indonesia, Italy, Japan, Korea, Russia, Taiwan, the UK and the US were the top 10 visitor countries and regions after Mainland China.

Meanwhile, a total of 4,538 exhibitors from 32 countries and regions (2016: 4,553, 29 countries and regions) also enjoyed the surge of business potential brought by this large number of high-quality trade buyers. The strong line-up of exhibitors, including 10 country and region pavilions – France, Germany, Hong Kong, India, Japan, Korea, Milano Unica (Italy), Pakistan, Taiwan and Thailand – as well as 10 Group Pavilions organised by foremost industry leaders like DuPont, Hyosung, INVISTA and Lenzing, presented a full-spectrum of innovative and fashion offerings in 11 halls across 276,000 sqm (gross) exhibition area, an increase of nearly 6% compared to 2016.

While the nature of textile trade fairs has evolved over recent years, exhibitors’ successful results at this year’s Intertextile Shanghai shows that it is still the industry’s most effective order-writing and business development trade show because it remains the event where the global industry gathers to make purchasing decisions. As a result, many exhibitors see the fair as their business growth engine, and reported positive outlooks for sales after the fair.

Exhibitor opinions
 Ms Erika Jimenez, Development and Purchasing Department, Luca Cuccolini, Spain (SalonEurope)
“A few years ago we decided to explore the Chinese market. Knowing that Intertextile Shanghai is the most comprehensive fair of its kind in Asia, there was no doubt that this would be the fair to expose our brand. Throughout the years we have been satisfied with the visitor flow and business opportunities, especially this year. There has been a good flow of a diverse range of buyers visiting our booth, and we’ve already met with abundant potential buyers on the first day. Our objective is still to get our brand known to local buyers, and by looking at the progress in the first two days, we are even expecting to get orders later on.”

Mr Jean Denerolle, General Manager, Dormeuil, France (Premium Wool Zone)
“There has been lots of visitors coming to our booth on the first two days. Joining Intertextile Shanghai is an effective ways for us to develop the Chinese market. We are happy that the organiser referred a VIP buyer to us. Overall, we succeeded in receiving orders and promoting our brands, so I am pleased with the result this year.”
Mr Max Deery, Global Director, Print Stories Ltd, (for Amanda Kelly Ltd), UK (Verve for Design)
“We are satisfied with the results this year. The Verve for Design zone is well organised, and it’s a busier year compared to last. After day one, we’ve already found more than 10 potential buyers, both old and new customers. We’ve participated in other fairs in Europe as well, and I would say Intertextile Shanghai is in line with these shows, and busier than we expected.”

Mr Luca Maderna, New Age srl, Italy (Verve for Design)
“It’s our 10th year exhibiting in Intertextile. Given the large scale, we can always find new contacts here, and it’s also a great opportunity for us to present our new collection to our regular customers.”
Mr Ederhard Ganns, Managing Director, Union Knopf (HK) Ltd, Germany
“Our target clients are mainly brand owners and resellers. I have successfully met with them and have some promising contacts. We have also developed some new connections with both domestic and overseas customers. Intertextile Shanghai is no doubt the world’s number one show.”

Ms Kang Nan Hee, Assistant Manager, R&D Textile Co Ltd, Korea (Korea Pavilion)
“This is our 10th year at Intertextile Shanghai. Every year, we participate in both the spring and autumn fairs and they have never let us down. Not only can we meet numerous new buyers in each edition, we can also keep pace with the ever-changing market trends in the fabric industry. Besides that, in terms of visitor flow, this fair has always been the strongest. Take this year’s fair as an example. In our estimation, we have already received enquiries from almost 300 buyers and agents on the first two days, which has exceeded our expectations. Therefore, we are expecting some 400 orders in total by end of the fair.”

Mr Taku Ito, Manager, Sojitz Vancet (Shanghai) Trading Co Ltd, Japan (Japan Pavilion)
“We exhibit at this show to find new customers and sales channels in China. We’ve been joining the show for a while now, and we continued this edition as we can always meet new customers – I mean, really ‘new’. This year, there were about 400 companies that visited our booth. It’s also interesting that we are getting more online apparel shops visiting us lately.”

Ms Susan Hon, B2B Marketing Communication Director, North Asia, INVISTA Co Ltd, Hong Kong (Functional Lab & Group Pavilion organiser)
“With the help of Intertextile Shanghai – the most well-known platform in the industry – we can promote our newly launched products more efficiently and enhance the influence of our brand. Our booths were packed with visitors over the three days, with many of them high-quality buyers. Intertextile has always been one of the most important trade fairs for us because of its strength in attracting a wide range of buyers, including an unrivalled number of market-leading brands that no other fairs can offer.”

Mr Martin Yang, Marketing Manager, Nilit Nylon Technologies (Suzhou) Co Ltd, Israel (Functional Lab)
“Our management is satisfied with the results as this is where we can boost our business and sales. On the first day, we’ve already met with nearly 20 potential buyers that are very likely to develop into new orders after the fair. The most attractive trait of Intertextile Shanghai is its ability in gathering large numbers of trade buyers. More importantly, the majority of them are quality buyers who aren’t only our target customers but also keen to place orders. This fair is seen by the industry as the major platform to source as it includes more industry leading suppliers, raw material providers, fabric mills and garment manufacturers compared to other similar fairs, and this is why we are here.”

Mr Syed Kamran Shah, Marketing Manager, Soorty Enterprises (Pvt) Ltd, Pakistan (Beyond Denim)
“Our objectives are to establish connections with Chinese brands and manufacturers, as well as to learn buyers’ expectations in this market. We are happy with the visitor numbers, and Intertextile Shanghai is where buyers really come to make purchasing decisions. Buyers came to talk to us and run tests on our fabrics afterwards, and usually within 2-3 months’ time, we will receive orders. We also like the idea of the Beyond Denim hall as it ensures the effectiveness of gathering and getting in touch with our target buyers.”

Mr Štěpán Kučera, Managing Director, Preciosa Components, China (Accessories Vision)
“This has been Preciosa’s third consecutive appearance at the autumn edition of Intertextile Shanghai, where we continue to see an increase in attendance by our target customers, namely high-end fashion brands from both the Chinese and international markets. Among the 200-plus buyers we met on the first two days of the fair were domestic fashion brands, sourcing managers of overseas brands, garment producers, as well as OEMs & ODMs, and we are more than satisfied with the results. Compared to similar fairs in which we have participated, Intertextile has a stronger focus on sourcing and manufacturing. International brands tend to send their sourcing teams, while local manufacturers and vendors also source here.”

Ms Shanshan Lu, Client Manger, Beijing Ecocert Certification Centre Co Ltd, China (All About Sustainability)
“As Intertextile Shanghai is the largest fair of its kind, we can always find our target customers here which are manufacturers from the Greater China area and the Asia Pacific region. The All About Sustainability zone has enhanced the exhibiting effectiveness as it creates a strong theme that attracts the right visitors to our booth. I think the visitor flow is stronger than last year. On day 1 alone, we received enquiries from over 10 potential customers which included old and new accounts. Moreover, by sharing our certifications in the seminar, our brand got further promoted in the fair. All in all, we are very pleased with this year’s outcome and very likely will return again next year.”
Worldwide buyers impressed with the unparalleled range of sourcing options on offer
While the exhibitors highly valued the fair’s ability in attracting quality, genuine buyers from around the world, these buyers were pleased to find all categories of apparel fabrics and accessories products from the entire industry under one roof.

Buyer opinions
Mr Johnny Lau, Head of Material Management, Quiksilver Asia Sourcing Ltd, Hong Kong
“The strongest trait of Intertextile Shanghai is its scale and aptitude in gathering the entire industry in one place. I believe no matter which sector of the industry or market you belong to – suiting, casual wear or ladieswear; high-end or fast fashion – you are ensured to find the right suppliers here. The fair houses a full-spectrum of suppliers which ease the sourcing process for purchasing departments like us. To maintain brand competitiveness, it is getting more important for us nowadays to know about suppliers and manufacturers from around the world, so we were also impressed with the fair’s internationalism and had unexpected returns from this trip.”

Mr Luis Alfonso Yepes Londono, Manager, Yetex SAS, Columbia
“Among all trade shows, Intertextile Shanghai is the most influential one for my business, even compared to the European shows. Not only can I find local suppliers, but the fair literally puts brands from around the globe under one roof. This morning I discussed with three local companies that match my interest. Their fabrics were of good quality and competitive pricing, so I will soon make a decision and place orders.”

Ms Zhou Jie, General Manager, Shenzhen New Look Fashion Co Ltd, China
“Intertextile Shanghai is a comprehensive trade fair, and what’s unique about this fair is its unparalleled ability in gathering both domestic and premium international apparel fabrics and accessories suppliers. Therefore, the sourcing options in this fair cater to all market demands. I can say Intertextile is a fair that all fashion brands can’t miss as one can definitely find all kids of materials here. We sent over 10 colleagues from the sourcing and design departments to this year’s fair and sourced around 80% of the fabrics we need for the next season’s collection from about eight exhibitors.”

The next Intertextile Shanghai Apparel Fabrics is the Spring Edition, held from 14 – 16 March 2018.
Intertextile Shanghai Apparel Fabrics is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. For more details on this fair, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.