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TMAS member imogo develops new sustainable spray application technologies (c) TMAS
The roundtable discussion, Sustainable Finishing Methods in Textile Finishing, during ITA 2020.
16.11.2020

TMAS member imogo develops new sustainable spray application technologies

In a roundtable discussion during the recent Innovate Textiles & Apparel (ITA) textile machinery exhibition, imogo Founding Partner Per Stenflo and representatives from a number of like-minded European companies discussed the opportunities for new spray application technologies for the dyeing and finishing sector.

These technologies can achieve tremendous savings for manufacturers compared to traditional water-intensive processes it was explained at the event, held online from October 15-30th.

Pioneer
imogo – one of the latest companies to join TMAS, the Swedish Textile Machinery Association – is one of the key pioneers in this area with its Dye-Max system. Dye-Max spray dyeing technology can slash the use of fresh water, wastewater, energy and chemicals by as much as 90% compared to conventional jet dyeing systems. This is due to the extremely low liquor ratio of 0.3-0.8 litres per kilo of fabric and at the same time, considerably fewer auxiliary chemicals are required to start with.

In a roundtable discussion during the recent Innovate Textiles & Apparel (ITA) textile machinery exhibition, imogo Founding Partner Per Stenflo and representatives from a number of like-minded European companies discussed the opportunities for new spray application technologies for the dyeing and finishing sector.

These technologies can achieve tremendous savings for manufacturers compared to traditional water-intensive processes it was explained at the event, held online from October 15-30th.

Pioneer
imogo – one of the latest companies to join TMAS, the Swedish Textile Machinery Association – is one of the key pioneers in this area with its Dye-Max system. Dye-Max spray dyeing technology can slash the use of fresh water, wastewater, energy and chemicals by as much as 90% compared to conventional jet dyeing systems. This is due to the extremely low liquor ratio of 0.3-0.8 litres per kilo of fabric and at the same time, considerably fewer auxiliary chemicals are required to start with.

Obstacles
Such technologies, however, face a number of obstacles to adoption and during the ITA discussion it was agreed that 2020 has not provided the ideal climate for adventurous investors. “The textile industry is quite conservative and is definitely in survival mode at the moment and it is not the time to be a visionary,” said Stenflo. “Day to day business is about staying alive – that’s the reality for many of our customers.” Nevertheless, all of the panellists agreed that sustainable production will remain top of the agenda for the textile industry in the longer term and spray technologies for dyeing and finishing processes will be a part of it.

“Any investment in something new is a risk of course, and we have to be able to explain and convince manufacturers that there’s a good return on investment, not only in respect of sustainability, but in terms of making good business sense,” said Stenflo. “Here we could use the help of the brands of course, in putting pressure on their suppliers to be more sustainable. Governments also have a role to play, in providing incentives for producers to move in the sustainable direction. Sustainability alone will never cut it, there has to be a business case, or it won’t happen.”

Marketing
The marketing of sustainable new fibers is comparatively easy for the brands compared to explaining the difficult textile processes and the chemistries involved in fabric and garment production, he added.

“These fibers, however, currently go through all the same dirty processes that we need to get away from, so it must happen,” he said. “In developing our technologies, it has been important for us to avoid disrupting existing supply chains, stick with using off-the-shelf chemistries and dyes, and involve the dye manufacturers who are an essential part in how operations are driven today. “In fact, collaboration across the entire textile supply chain – from the brands right back to the new technology developers – is essential in moving the sustainability agenda forward.

Business models
“We are also looking into new business models in terms of how to reduce or lower the thresholds for investment and minimise the risk for the manufacturers who are looking to be the innovators,” he concluded. Also taking part in the ITA roundtable discussion were Simon Kew (Alchemie Technology, UK), Christian Schumacher (StepChange Innovations, Germany) Tobias Schurr (Weko, Germany), Rainer Tüxen (RotaSpray, Germany) and Felmke Zijilstra (DyeCoo, Netherlands).

European innovations
“It’s fantastic that all of this innovation is taking place in Europe based on established know-how and forward thinking,” said TMAS Secretary General Therese Premler-Andersson.

“Spray application technologies are a perfect illustration of how new digital technologies can lead to more sustainable production, in this case by replacing water-intensive processes with the highly precise and controlled application of dyes and chemistries as vapour.
“There was a major project by the Swedish research organisation Mistra Future Fashion recently, involving many brand and academic institute partners. The project’s Fiber Bible 1 and 2 reports conclude that it’s very difficult to make assumptions that one fiber is better than another, because it’s so much about how fabrics and garments are being produced from them. The study also found that 55% of the chemicals used in a garment comes from the dyeing. This is where a number of TMAS companies can make a difference.
“An organic or recycled cotton t-shirt is not automatically more sustainable than a conventional cotton t-shirt, or even one made from synthetics – the alternative fibers are a good start but you have to consider the entire life cycle of a garment, and that includes the smart technologies in textiles production.
“TMAS members – backed by Swedish brands and advanced research institutes – are playing an active part in pushing forward new concepts that will work, and I have no doubt that digitalisation now goes hand in hand with sustainability for the textile industry’s future.”          

10.11.2020

Kornit Digital: Calvi implemented the Kornit Avalanche HD6 system

Kornit Digital announced Vizela, Portugal-based Calvi has implemented the Kornit Avalanche HD6 system for efficient, retail-quality digital decoration on demand.

Founded in 1977, Calvi is a textile manufacturing company that works with national and international partners to deliver sportswear and casual apparel for men, women, and children. Now occupying a 6,600-square-meter facility and employing a team of more than 120 qualified professionals, they are committed to the evolution of textiles with regard to three fundamental values: quality, availability, and efficiency. In addition to their own e-commerce operation, Calvi produces about 100,000 t-shirts per week for brands like Pull & Bear, Zara, and Bershka.

“When we first contacted Kornit, it was very easy to create the partnership we have now,” says Anselmo Pereira, Head of Design at Calvi. “Kornit Avalanche really helped us to move faster, to be more ecological—we basically don’t have minimum quantities to produce.

Kornit Digital announced Vizela, Portugal-based Calvi has implemented the Kornit Avalanche HD6 system for efficient, retail-quality digital decoration on demand.

Founded in 1977, Calvi is a textile manufacturing company that works with national and international partners to deliver sportswear and casual apparel for men, women, and children. Now occupying a 6,600-square-meter facility and employing a team of more than 120 qualified professionals, they are committed to the evolution of textiles with regard to three fundamental values: quality, availability, and efficiency. In addition to their own e-commerce operation, Calvi produces about 100,000 t-shirts per week for brands like Pull & Bear, Zara, and Bershka.

“When we first contacted Kornit, it was very easy to create the partnership we have now,” says Anselmo Pereira, Head of Design at Calvi. “Kornit Avalanche really helped us to move faster, to be more ecological—we basically don’t have minimum quantities to produce.

“This company started with my grandfather, and then my father started running the business by himself,” says Catarina Lopes, Founder and CEO of the brand’s eco-conscious NÜWA division. “I started NÜWA, which has two pillars: Everything is sustainable, and we are inspired by people. We are sustainable; we don’t have to create more water waste or use more resources. Our products are made from recycled cotton, recycled polyester, and organic cotton. We only use digital printing because it’s water inks; we don’t have to use chemicals in our products.”

Source:

pr4u / Kornit

Lenzing: Stefan Doboczky (CEO) (c) Lenzing
Lenzing: Stefan Doboczky (CEO)
09.11.2020

Canopy ranking: Lenzing for the first time achieves highest Hot Button category

The Lenzing Group scored a total of 30.5 points (4 points more compared to last year) and received for the first time a leading dark green shirt, the highest Hot Button ranking category. Lenzing once again convinced the non-profit organization Canopy with its innovative vision with regard to circular economy and REFIBRA™ technology, its high level of transparency in wood and pulp sourcing, as well as its active contribution towards protecting forests and preserving biodiversity.

In this widely recognized ranking, Canopy grades the world’s 31 largest producers of wood-based fibers with respect to their sustainable wood and pulp sourcing, their efforts with regard to using alternative non-wood feedstock and their achievements for lasting conservation in critical forests round the globe.

The Lenzing Group scored a total of 30.5 points (4 points more compared to last year) and received for the first time a leading dark green shirt, the highest Hot Button ranking category. Lenzing once again convinced the non-profit organization Canopy with its innovative vision with regard to circular economy and REFIBRA™ technology, its high level of transparency in wood and pulp sourcing, as well as its active contribution towards protecting forests and preserving biodiversity.

In this widely recognized ranking, Canopy grades the world’s 31 largest producers of wood-based fibers with respect to their sustainable wood and pulp sourcing, their efforts with regard to using alternative non-wood feedstock and their achievements for lasting conservation in critical forests round the globe.

Leading in sustainable sourcing with a decade-long clean record
Wood and pulp are the most important raw materials for Lenzing’s sustainable production of cellulosic fibers. The Lenzing Group is particularly proud of its decade-long clean record of sustainable wood sourcing, evidenced by its long-standing credible commitment to wood certification, which Lenzing pioneered already in the 1990s. Lenzing’s commercial wood sources are  100 percent either certified by FSC® or PEFC™, or controlled in line with FSC® standards.

Social impact and afforestation project in Albania
At the backdrop of Lenzing’s long history of clean sourcing, the company is even more aware that the global forests are seriously threatened by illegal logging and deforestation but also by the consequences of climate change. This is why Lenzing – in addition to supporting a number of Canopy’s conservation projects – has set up a social impact and afforestation project in Albania (Southern Europe).*

Special focus on sustainable plantations in Brazil
For its latest investment in a pulp mill in Brazil, Lenzing actively collaborates with Canopy to ensure that the wood sourcing is in line with sustainable practices. The plant will be among the highest productive and energy-efficient facilities in the world and will feed the 40 percent excess bioelectricity generated on site as “green energy” into the public grid.*

REFIBRA™ technology: Commercially available since 2017
As a long-standing player in the industry, Lenzing has undertaken extensive research into many different alternative non-wood cellulose sources such as annual plants, like hemp, straw, and bamboo. Until now, textile waste has turned out to be the most promising alternative feedstock for scaled commercial use.
Lenzing’s lyocell fiber produced with the breakthrough REFIBRA™ technology (Eco Cycle technology for nonwoven applications) uses textile waste as part of the feedstock and is an important step towards a circular economy.*

50 percent recycled content by 2024
It is Lenzing’s vision to make textile waste recycling a common standard process like paper recycling and to offer fibers produced with REFIBRA™ technology with up to 50 percent recycled content from post-consumer waste by 2024.

 

*Please read attached document for more information

More information:
Lenzing Canopy Sustainability Refibra
Source:

Lenzing

New compression standard for sports and leisure garments © Hohenstein
The Hohenstein HOSYcan testing device can be used to determine the compression effect of textile materials.
02.11.2020

New compression standard for sports and leisure garments

  • In cooperation with partners, testing service provider Hohenstein has created the new DIN SPEC 4868, which will define the market standard and testing protocols for compression behaviour of sportswear.

Until now, there has been no uniform standard in the booming sports and leisure segment. Claims of textile compression properties could not be checked transparently and understandably. The DIN SPEC 4868 test method combined with the HOSYcan compression tester will enable objective comparison of products and materials and provide analytical performance data with regard to the desired properties.

Florian Girmond, the Hohenstein expert in charge of developing the new standard, is convinced of the opportunities it offers to the entire industry: "The objective and precise data obtained with HOSYcan will serve as the basis for innovative product development as well as for quality assurance and competitive comparisons.”

  • In cooperation with partners, testing service provider Hohenstein has created the new DIN SPEC 4868, which will define the market standard and testing protocols for compression behaviour of sportswear.

Until now, there has been no uniform standard in the booming sports and leisure segment. Claims of textile compression properties could not be checked transparently and understandably. The DIN SPEC 4868 test method combined with the HOSYcan compression tester will enable objective comparison of products and materials and provide analytical performance data with regard to the desired properties.

Florian Girmond, the Hohenstein expert in charge of developing the new standard, is convinced of the opportunities it offers to the entire industry: "The objective and precise data obtained with HOSYcan will serve as the basis for innovative product development as well as for quality assurance and competitive comparisons.”

In addition to the test scenarios defined in DIN SPEC 4868, HOSYcan can also be customised for special requirements and covers the entire range of products, from compression cuffs and socks to shapewear, for example, shirts, underwear and trousers.

Source:

Hohenstein

Bemberg™ with Istituto Secoli for Milan Fashion Week © Tommaso Lazzarini
The students designed three women collections and two men collections interpreting the concept of SHAPE.
07.10.2020

Bemberg™ with Istituto Secoli for Milan Fashion Week

The Secoli Fashion Show, live this year on the Camera Moda digital platform, staged the projects of 19 students supported by exceptional companies such as Bemberg™ by Asahi Kasei, which supplied its precious and contemporary materials for the creation of some pieces of the collections.

During Milan Fashion Week the students of Istituto Secoli presented their projects for the traditional appointment of the Secoli Fashion Show, an event that this year has took place in digital version in a particular dedicated section - Italian Education Lab - live on the streaming platform of Camera Nazionale della Moda.

The students designed three women collections and two men collections interpreting the concept of SHAPE.

The Secoli Fashion Show, live this year on the Camera Moda digital platform, staged the projects of 19 students supported by exceptional companies such as Bemberg™ by Asahi Kasei, which supplied its precious and contemporary materials for the creation of some pieces of the collections.

During Milan Fashion Week the students of Istituto Secoli presented their projects for the traditional appointment of the Secoli Fashion Show, an event that this year has took place in digital version in a particular dedicated section - Italian Education Lab - live on the streaming platform of Camera Nazionale della Moda.

The students designed three women collections and two men collections interpreting the concept of SHAPE.

Brands of excellence supported the young creatives for the creation of the collections, such as Bemberg™ by Asahi Kasei, which provided the printed fabrics - produced by Tessitura Grisotto - for the creation of some pieces of the collections, that were used in particular for shirts and padded outerwear and quilted parts.
 
Bemberg™ is a fiber that comes from the smart and technologically advanced transformation of pre-consumer cotton linter materials and converted through a traceable and transparent process. Its uniqueness comes from its exceptional qualitative characteristics such as the magnificent touch - which is soft and smooth as silk, like a second skin - brilliance and radiance. Bemberg™ also has antistatic and breathable performances and the fiber is biodegradable and compostable too.

The collaboration with these companies is continuous and in the name of the close and interconnected relationship between education and the world of work. A support that is also reconfirmed for Asahi Kasei, who for years has supported the Istituto Secoli with an intense commitment in the field of education to new generations.

In addition to Istituto Secoli, Bemberg™ invests in future generations of professionals in the textile and clothing sector also through BIELLA MASTER DELLE FIBRE NOBILI and Sanchi no Gakko (in Japanese “School of Textile & Yarn Production Site”) founded three years ago and supported for two years by Asahi Kasei through its “Bemberg Lab”.

Baldwin installs six precision spray systems in 60 days for textile manufacturers (c) Baldwin Technology Company Inc.
Baldwin’s TexCoat G4 precision spray system produces ideal results in fabric finishing, because the exact required amount of water and chemistry is always applied.
22.09.2020

Baldwin: six precision spray systems in 60 days for textile manufacturers

  • Fabric finishing and sanforization systems installed in the US and Turkey to enhance productivity

ST. LOUIS - Baldwin Technology Company Inc. has successfully installed six new fabric finishing and sanforizing precision spray systems in the US and Turkey. Despite the COVID-19 pandemic, the installations were completed in just 60 days, thanks to close collaboration between onsite Baldwin textile team members, local agents and remote support from the company’s product and technology center in Sweden.
For textiles, non-wovens and technical textiles, Baldwin’s precision spray technology processes a wide range of low-viscosity water-based chemicals, such as softeners, anti-microbial agents, water repellents, oil  repellents, flame retardants and more.

  • Fabric finishing and sanforization systems installed in the US and Turkey to enhance productivity

ST. LOUIS - Baldwin Technology Company Inc. has successfully installed six new fabric finishing and sanforizing precision spray systems in the US and Turkey. Despite the COVID-19 pandemic, the installations were completed in just 60 days, thanks to close collaboration between onsite Baldwin textile team members, local agents and remote support from the company’s product and technology center in Sweden.
For textiles, non-wovens and technical textiles, Baldwin’s precision spray technology processes a wide range of low-viscosity water-based chemicals, such as softeners, anti-microbial agents, water repellents, oil  repellents, flame retardants and more.

These systems enable fabric producers to significantly reduce chemical and water consumption, while speeding up production times and eliminating production steps, including drying and bath changeovers when switching fabric colors. “Our customers are major manufacturers in fabric dying, finishing and remoistening, and we want to provide outstanding service and support—even in times like this,” said Rick Stanford, Business Development Leader at Baldwin and the commercial leader of the US installations. “Not only does our precision spray technology enhance productivity in their process, but there is also zero waste, which goes hand-in-hand with the increased sustainability focus in the textile industry.”

In North Carolina, two new TexCoat G4 precision spray systems are now in production with major international vertical manufacturers of outdoor living, performance fabrics and automotive fabrics. In Georgia, a major vertical manufacturer of workwear and protective fabrics installed a sanfor precision spray system, which has helped the customer obtain deeper penetration of moisture into fabrics treated with durable water repellents. In Turkey, three new TexCoat G4 systems were installed in Çorlu, northwest of Istanbul, for a large producer of knit fabrics, such as T-shirts. “In Turkey, the manufacturer purchased and installed one TexCoat G4 system before COVID-19, and the customer was so pleased with the results that, during the pandemic, three more were purchased,” said Simone Morellini, Sales Manager- EMEAR at Baldwin and the commercial leader of the Turkish installations. “The systems were manufactured and installed during the lockdown, and now, all four systems are up and running, and being used heavily on a daily basis.” “With the success we have seen, we plan to apply the same strategies for upcoming installations, including the next one in Honduras: strong local management and customer coordination, combined with  effective remote support during the installation,” said Stanford.

Source:

Baldwin Technology Company Inc.

ECOALF presents its 100% Bemberg™ by Asahi Kasei FW 2020 outfits © ECOALF
Murren dress by ECOALF, 100% Bemberg™, or sand or navy
14.09.2020

ECOALF presents its 100% Bemberg™ by Asahi Kasei FW 2020 outfits

  • When it comes to smart fashion the uniqueness of Bemberg™ is crucial for every style

MURREN, the 100% made of Bemberg™ chemisier dress by ECOALF

Long sleeves, straight-cut with a shirt neck, buttons on the front and adjustable waist, the Murren dress by ECOALF is made from 100% of Bemberg™ by Asahi Kasei, made from the smart-tech transformation of pre-consumer material, cotton linter and in a closed loop system, converted through a traceable and transparent closed loop process  and is also biodegradable. The dress falls beautifully, thanks to the fabric it is made of.  As well as being sustainable, its silky soft to the touch, one of the main exceptional characteristics of Bemberg™. This casual dress is a ready-to-wear solution for every occasion being a classical must have of the woman wardrobe. Its breathable performance enhances and underlines Bemberg™ versatility of use.  

The Zurs Cargo pants by Ecoalf, 100% made of Bemberg™ 

  • When it comes to smart fashion the uniqueness of Bemberg™ is crucial for every style

MURREN, the 100% made of Bemberg™ chemisier dress by ECOALF

Long sleeves, straight-cut with a shirt neck, buttons on the front and adjustable waist, the Murren dress by ECOALF is made from 100% of Bemberg™ by Asahi Kasei, made from the smart-tech transformation of pre-consumer material, cotton linter and in a closed loop system, converted through a traceable and transparent closed loop process  and is also biodegradable. The dress falls beautifully, thanks to the fabric it is made of.  As well as being sustainable, its silky soft to the touch, one of the main exceptional characteristics of Bemberg™. This casual dress is a ready-to-wear solution for every occasion being a classical must have of the woman wardrobe. Its breathable performance enhances and underlines Bemberg™ versatility of use.  

The Zurs Cargo pants by Ecoalf, 100% made of Bemberg™ 

Relaxed fit and lazy mood for the Zurs cargo trousers, with pockets and elastic in the hem. Also this style is 100% Bemberg™ and it is another demonstration of this material capability of being perfect for every occasion, as for this sporty outfit. Like every jogging pant has to be, it’s cool, gives superior comfort, and it’s breathable thanks to the incredible characteristics of the materials: controlling moisture, that keeps the body fresh and comfortable, and elasticity for freedom of movement.

More information:
ECOALF Bemberg™ Fashion Mode
Source:

GB Network

Collaboration Between DuPont™ Sorona® and Sateri’s EcoCosy® Results in Innovative Fabrics for Fashion and Athleisure (c) Sateri
StretchCosy
10.09.2020

Innovative Fabrics for Fashion and Athleisure

  • Collaboration Between DuPont™ Sorona® and Sateri’s EcoCosy®

DuPont™ Sorona® and Sateri’s EcoCosy® have together developed a new fabric called StretchCosy™. The fabric uses a blend of Sorona®, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy® fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.

StretchCosy™ combines the mechanical stretch of Sorona® stretch fibres, which gives it excellent stretch and long-lasting, consistent recovery, with the soft, cotton-like breathability and smooth silk-like texture of EcoCosy® for an unparalleled fabric that is high-performing and well-suited for fashion and sportswear.

  • Collaboration Between DuPont™ Sorona® and Sateri’s EcoCosy®

DuPont™ Sorona® and Sateri’s EcoCosy® have together developed a new fabric called StretchCosy™. The fabric uses a blend of Sorona®, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy® fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.

StretchCosy™ combines the mechanical stretch of Sorona® stretch fibres, which gives it excellent stretch and long-lasting, consistent recovery, with the soft, cotton-like breathability and smooth silk-like texture of EcoCosy® for an unparalleled fabric that is high-performing and well-suited for fashion and sportswear.

Created in 2019, StretchCosy™ is a fabric breakthrough that made it possible for natural plant-based fibres to be more extensively used in various applications, e.g. t-shirts, shirting, bottoms, jackets, dresses, hoodies and underwear. Previously, cellulosic fibres were rarely found in sportswear, due to concerns such as pilling. The combination of Sorona® and EcoCosy® in StretchCosy™ has eliminated this concern, hinting at the future of activewear where performance combined with sustainability will be the norm.

Source:

Omnicom Public Relations Group

Esprit selects EarthColors® by Archroma for its newest ‘I AM SUSTAINABLE’ capsule collection © Esprit
Esprit EarthColors®
18.06.2020

Esprit selects EarthColors® by Archroma for its newest ‘I AM SUSTAINABLE’ capsule collection

Reinach, Switzerland - Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced a new collaboration with Esprit, the global fashion clothing brand, who selected the EarthColors® range for its ‘I AM SUSTAINABLE’ capsule collection.

Esprit was founded in California by couple Susie and Doug Tompkins in 1968, and is now headquartered in Germany and Hong Kong, with a presence in 40 countries around the globe. Esprit creates laid-back, high-quality essentials that reflect its core values of sustainability, equality and freedom of choice. The brand developed its first eco-conscious collection made of 100% organic cotton, back in the early 90’s.

Reinach, Switzerland - Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced a new collaboration with Esprit, the global fashion clothing brand, who selected the EarthColors® range for its ‘I AM SUSTAINABLE’ capsule collection.

Esprit was founded in California by couple Susie and Doug Tompkins in 1968, and is now headquartered in Germany and Hong Kong, with a presence in 40 countries around the globe. Esprit creates laid-back, high-quality essentials that reflect its core values of sustainability, equality and freedom of choice. The brand developed its first eco-conscious collection made of 100% organic cotton, back in the early 90’s.

Archroma’s EarthColors® range came to public attention for being the Gold Winner of the OutDoor Industry Award 2017, Sustainable Innovations category. The range is regularly featured by brands such as Kathmandu, G-Star and Ternua, who are willing to explore truly innovative and authentic color options for more eco-conscious casual wear collections. Archroma’s EarthColors® is a line of patented plant-based dyes, sourced from up to 100 percent renewable resources. Archroma developed EarthColors® using non-edible waste products, from agriculture and herbal industries, to replace petroleum derived raw materials; which are the conventional raw materials used to synthesize dyes currently. This gives brands an alternative when looking for more natural ways of dyeing garments.

The colors available in the capsule collection created by Esprit: mauve, beige, blue, khaki, pink and blush hues, are made from the non-edible parts of nutshells, almond shells, rosemary, saw palmetto, bitter orange and beetroot, left over from agriculture industry or herbal extraction.

The brand is working on future fall/winter and spring/summer collections with more exciting articles to discover for nature-inspired consumers.

“Colors traditionally made with plants come with some limitations in terms of color reproducibility, fastness and they require huge amounts of plants to produce the quantities needed at industrial scale”, comments Kristina Seidler-Lynders, Manager Social & Environmental Sustainability at Esprit. “So when Archroma presented us their EarthColors®, we were excited to have found a technology that would allow us to explore authentic colors synthesized from plants rather than petroleum.”

“The whole team at Esprit really embraced the possibilities of EarthColors®”, says Dion Cragg, Brand Solutions Europe, Brand & Performance Textile Specialties at Archroma. “They truly pushed the boundaries in adopting the concept across every possible article, from t-shirts and scarves to canvas sandals and bags. The end result simply looks amazing, and we are so incredibly proud to be able to support such creativity with our nature-based innovation - because it’s our nature!”

More information:
Esprit Archroma Fashion Mode
Source:

EMG

 New Recycled Fibre FinexTM in Stores; Sateri Partners Fashion Brands to Unveil Product (c) Finex
Finex Circularity Model
08.06.2020

New Recycled Fibre FinexTM in Stores; Sateri Partners Fashion Brands to Unveil Product

Shanghai – Sateri has unveiled FinexTM as its new product brand for recycled fibre. FinexTM, short for ‘Fibre Next’, is an innovative next-generation cellulosic fibre containing recycled content. Internationally known outdoor brand Lafuma has produced FinexTM apparel ahead of 618, China’s major mid-year online shopping festival, while independent China designer Rico Lee will launch his FinexTM apparel next month.

Since its announcement in March this year of a breakthrough in commercial production of viscose using recycled textile waste, Sateri has worked closely with its downstream yarn and garment manufacturing partners to bring the recycled fibre product to the consumer market.

Shanghai – Sateri has unveiled FinexTM as its new product brand for recycled fibre. FinexTM, short for ‘Fibre Next’, is an innovative next-generation cellulosic fibre containing recycled content. Internationally known outdoor brand Lafuma has produced FinexTM apparel ahead of 618, China’s major mid-year online shopping festival, while independent China designer Rico Lee will launch his FinexTM apparel next month.

Since its announcement in March this year of a breakthrough in commercial production of viscose using recycled textile waste, Sateri has worked closely with its downstream yarn and garment manufacturing partners to bring the recycled fibre product to the consumer market.

“We’re pleased to collaborate with Sateri as one of their first brand partners for FinexTM. Sateri’s dedication to this partnership made it possible for Lafuma to produce T-shirts with this fine quality fibre in a short time. T-shirts made with FinexTM will be among the offerings Lafuma has in store for the 618 festival as we look to support environmentally-friendly and excellent performance solutions to strengthen our position as a leading outdoor apparel brand,” said Wu Qian, General Manager of Lafuma China.

Echoing similar sentiments is Rico Lee who established his own independent label in 2014, “I jumped at the opportunity to collaborate with Sateri when they approached me because FinexTM encapsulates what my brand stands for – Beautiful Technology that combines function and fashion.”

Tom Liu, Sateri’s Commercial Vice President said, “Like our flagship brand EcoCosy®, FinexTM is made from bio-based natural fibres. Innovation and technology has made cellulosic textile fibre recycling possible and FinexTM represents how nature not only renews itself but that products made from nature can also be regenerated. This, at its heart, is what circular fashion looks like. Our brand promise to customers remains constant– Sateri’s products are sustainable, high quality, efficient, and cost-effective. The FinexTM tagline ‘Together For A Better Next’ expresses our aspiration to be the partner of choice for next-generation fibre - we thank Lafuma and Rico Lee for pioneering with us on this quest.”

Last month, Sateri announced its entry into China’s Lyocell fibre market. The recent string of product portfolio expansion announcements is underpinned by Sateri’s business strategy to capture value. Allen Zhang, President of Sateri said, “Being the world’s largest viscose producer gives us the advantages that come with volume, but value is what we hope differentiates us. By this, we don’t only mean higher value products like Lyocell or FinexTM but also the value we bring to communities, country, climate and customers.”

Globally, less than 1% of material used to produce clothing is recycled into new clothing. This presents a big opportunity for textile fibre recycling, particularly in China which is the largest textile producing country in the world. Last month, Sateri became a council member of the China Association of Circular Economy (CACE). The company will work closely with CACE’s Textile Waste Comprehensive Utilisation Committee to establish standards and promote industrial-scale textile waste recycling. Sateri is part of the Singapore-based RGE group of companies which has committed USD200 million into next-generation textile fibre innovation and technology.

The FU/COTTON T-SHIRT (c) Emiliano Granado and Jessup Deane
The FU/COTTON T-SHIRT by Outlier
13.05.2020

OUTLIER PRESENTS THE “FU/COTTON T-SHIRT”

OUTLIER presents the "FU/COTTON T-SHIRT" made of 100% smart cotton options by TINTEX

“TEAMING UP IS THE RESPONSIBLE WAY FORWARD”: that’s the motto of TINTEX to build a sustainable wardrobe. From new developments and implementations in production and processes to collaborative partnerships that brought to environment-driven collections, TINTEX had a very rich in news trimester.

OUTLIER produces performance-driven clothing. The brand selected 100% smart cotton options by TINTEX to develop an experimental, box cut, heavyweight (8oz/280gsm) t- shirt, that they called FU/COTTON T-SHIRT.
The t-shirt is enriched by a GOTS (Global Organic Textile Standard) certified 100% Organic cotton RIB for the neck.

OUTLIER presents the "FU/COTTON T-SHIRT" made of 100% smart cotton options by TINTEX

“TEAMING UP IS THE RESPONSIBLE WAY FORWARD”: that’s the motto of TINTEX to build a sustainable wardrobe. From new developments and implementations in production and processes to collaborative partnerships that brought to environment-driven collections, TINTEX had a very rich in news trimester.

OUTLIER produces performance-driven clothing. The brand selected 100% smart cotton options by TINTEX to develop an experimental, box cut, heavyweight (8oz/280gsm) t- shirt, that they called FU/COTTON T-SHIRT.
The t-shirt is enriched by a GOTS (Global Organic Textile Standard) certified 100% Organic cotton RIB for the neck.

Source:

GB Network

Simian Chooses Kornit Atlas for Scaling of Direct-to-Garment Apparel Decoration (c) Kornit Atlas
Simian Chooses Kornit Atlas for Scaling of Direct-to-Garment Apparel Decoration
03.03.2020

Simian Chooses Kornit Atlas for Scaling of Direct-to-Garment Apparel Decoration

Netherlands-based operation expands on-demand garment decoration capabilities

Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announces Netherlands-based Simian, an online total print provider to more than half a million businesses and end-consumers, is implementing the Kornit Atlas digital direct-to-garment (DTG) system to increase its capacity for delivering sustainable, retail-ready decorated apparel on demand. Simian is the parent company of online print providing sites Reclameland, Drukland, and Flyerzone.

Netherlands-based operation expands on-demand garment decoration capabilities

Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announces Netherlands-based Simian, an online total print provider to more than half a million businesses and end-consumers, is implementing the Kornit Atlas digital direct-to-garment (DTG) system to increase its capacity for delivering sustainable, retail-ready decorated apparel on demand. Simian is the parent company of online print providing sites Reclameland, Drukland, and Flyerzone.

Having established itself as a total print solutions provider for signage, banners, posters, flags, and other digitally printed textiles, Simian first entered the decorated apparel market by implementing two entry-level, single-pallet DTG systems. Kornit Atlas, which can imprint more than a thousand garments per day with a single operator, will enable them to increase capacity to accommodate ongoing growth in this line of business.
Offering lower total cost of ownership than other DTG systems, Atlas meets the retail quality, wash and light fastness, and sustainability standards of the world’s largest apparel brands. Simian will use the system for nontoxic decoration of baby apparel and accessories, in addition to t-shirts, polos, sweaters, vests, and tote bags.

 

More information:
Kornit Digital Simian
Source:

PR4U

SUSTAIN 2020 in the Run-Up to the International Cotton Conference Photo: Weser-Kurier
SUSTAIN 2020 in the Run-Up to the International Cotton Conference
25.02.2020

SUSTAIN 2020 in the Run-Up to the International Cotton Conference

The conference on sustainability in production, trade and consumption will take a second round: On March 24, 2020, the Weser-Kurier’s conference SUSTAIN will take place in the run-up to the International Cotton Conference once more. The Bremen Cotton Exchange is again cooperating partner of this event. The theme “City and Change – the Future of the Textile Retail Trade” is on focus this year.

Shirt and trpousers or blouse and skirt – clothing is an instrument of expression, a social must and a major factor of consumption. Internet and debates on climate change have changed the indicators. On the one hand, textile online trade is booming, while local stores have come under pressure to an increasing degree and cities are on the search for new ideas. On the other hand, consumers increasingly ask for products considering aspects of fairness and ecology during production. Manufacturers and stores have to react. These subjects are on focus during the Sustain that takes place on Tuesday, March 24, 2020 in Bremen in the Glocke.

The conference on sustainability in production, trade and consumption will take a second round: On March 24, 2020, the Weser-Kurier’s conference SUSTAIN will take place in the run-up to the International Cotton Conference once more. The Bremen Cotton Exchange is again cooperating partner of this event. The theme “City and Change – the Future of the Textile Retail Trade” is on focus this year.

Shirt and trpousers or blouse and skirt – clothing is an instrument of expression, a social must and a major factor of consumption. Internet and debates on climate change have changed the indicators. On the one hand, textile online trade is booming, while local stores have come under pressure to an increasing degree and cities are on the search for new ideas. On the other hand, consumers increasingly ask for products considering aspects of fairness and ecology during production. Manufacturers and stores have to react. These subjects are on focus during the Sustain that takes place on Tuesday, March 24, 2020 in Bremen in the Glocke.

Exciting keynote speakers and panel guest from fashion, science and the textile industry
Sustain will feature outstanding speakers from the economy, politics and society discussing for instance the possibilities of new techniques in stationary retail trade, the compatibility of fair production with business interests of manufacturers as well as the question whether consumers are willing to pay the additional costs of sustainability. These are themes that influence the vitality of the cities just as the purchase decisions of the consumers.

Prof. Dr Niko Paech, Professor of Economics, Wolfgang Krogmann, Advisory Director Primark, Urs-Stefan Kinting, Managing Partner of the Zero Group, Model & TV Presenter Alena Gerber, Rolf Heimann, CEO Hessnatur Stiftung, Kai Falk, Managing Director Communication of the German retail association Handelsverband Deutschland and many others confirmed their participation.

Source:

Bremer Baumwollbörse

3XDRY®-Technologie von schoeller®: Die Aussenseite eines Textils ist wasserabweisend (c) Schoeller Textil AG
3XDRY®-Technologie von schoeller®: Die Aussenseite eines Textils ist wasserabweisend
11.02.2020

Popular all-in-one garments feature 3XDRY® textile technology from schoeller®

Today’s consumers demand versatility in their apparel, whether they’re shopping for work, sports or leisure wear. Work wear is no longer just about style, and sports and leisure wear is no longer just about stretch, while the demands for high-performance textiles in every category continue to increase. More and more consumer brands are looking to Schoeller’s established technologies to deliver not only beautiful fabrics that offer comfort and style but also breathability and the best in water and dirt repellence to their customers.

3XDRY® finishing technology from schoeller® allows the exterior of a textile to be water repellent, while the inside absorbs moisture and quickly distributes it over the surface. As a result, textiles with 3XDRY® dry much faster in comparison to conventional textiles. Since the launch of 3XDRY® in 2001, the technology has proven performance focused mostly on sportswear. Now that demands within the fashion industry are also trending toward performance textiles, more of its apparel brands are also turning to the patented 3XDRY® technology’s reliability and versatility for functional jackets, pants and shirts.

Today’s consumers demand versatility in their apparel, whether they’re shopping for work, sports or leisure wear. Work wear is no longer just about style, and sports and leisure wear is no longer just about stretch, while the demands for high-performance textiles in every category continue to increase. More and more consumer brands are looking to Schoeller’s established technologies to deliver not only beautiful fabrics that offer comfort and style but also breathability and the best in water and dirt repellence to their customers.

3XDRY® finishing technology from schoeller® allows the exterior of a textile to be water repellent, while the inside absorbs moisture and quickly distributes it over the surface. As a result, textiles with 3XDRY® dry much faster in comparison to conventional textiles. Since the launch of 3XDRY® in 2001, the technology has proven performance focused mostly on sportswear. Now that demands within the fashion industry are also trending toward performance textiles, more of its apparel brands are also turning to the patented 3XDRY® technology’s reliability and versatility for functional jackets, pants and shirts.

More information:
Schoeller
Source:

schoeller®

13.01.2020

Kelheim Fibres: Frontrunner in CanopyStyle “Hot-Button“Ranking

In the 2019 `Hot-Button´ report issued by the forest conservation organisation Canopy, Kelheim Fibres attained a “green shirt” ranking. Many fashion brands already value the `Hot-Button´ report as a reliable indicator for sustainability for viscose fibre producers.

Raw material wood sourced only from certified sustainable forestry
The CanopyStyle initiative aims to achieve that no wood from ancient and endangered forests is used to produce viscose fibres. The audited companies must prove that they avoid these fibres and have implemented appropriate rules and procedures to check the origin of the wood. Performance in the areas environmental protection and innovation have been examined and evaluated by qualified external auditors; the report will be posted publicly in the first quarter of 2020.

In the 2019 `Hot-Button´ report issued by the forest conservation organisation Canopy, Kelheim Fibres attained a “green shirt” ranking. Many fashion brands already value the `Hot-Button´ report as a reliable indicator for sustainability for viscose fibre producers.

Raw material wood sourced only from certified sustainable forestry
The CanopyStyle initiative aims to achieve that no wood from ancient and endangered forests is used to produce viscose fibres. The audited companies must prove that they avoid these fibres and have implemented appropriate rules and procedures to check the origin of the wood. Performance in the areas environmental protection and innovation have been examined and evaluated by qualified external auditors; the report will be posted publicly in the first quarter of 2020.

Sustainable fibres for a changing market
“For years now Kelheim Fibres has consistently recognised the importance of sustainability and environmental protection. Now that resource saving and alternatives to plastics are of focal interest to the public and to the economy, our products are meeting with an even better reception from the market. Fibres produced in Germany with low emissions from certified sustainable timber meet the needs of customers seeking products that have a low risk of sourcing from ancient and endangered forests. “Having been awarded a `green shirt´ in the `Hot-Button´ ranking once again underlines this absolutely clearly!” says Matthew North, Commercial Director at Kelheim Fibres.

More information:
Kelheim Fibres
Source:

Kelheim-Fibers

Hanesbrands Inc. Company expands Direct-to-Garment Print Capabilities with Kornit NeoPoly Technology
Hanesbrands Inc. Company expands Direct-to-Garment Print Capabilities with Kornit NeoPoly Technology
08.01.2020

Hanesbrands Inc. Company expands Direct-to-Garment Print Capabilities with Kornit NeoPoly Technology

Kornit’s Avalanche Poly Pro system “offers the best possible quality” for consumers demanding custom-decorated polyester and poly-blend apparel
January 8, 2020, Englewood, New Jersey – Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced that GEAR for Sports, a division of Hanesbrands Inc., has installed a Kornit Avalanche Poly Pro system to supplement previously-implemented Kornit Digital direct-to-garment (DTG) print systems within the company’s Lenexa, Kansas production facility.

GEAR for Sports sells its products under some of the most powerful brands in sportswear, including Under Armour®, Champion®, Alternative Apparel, Hanes, and Gear for Sports®. This compelling portfolio of brands allows GEAR to provide a longstanding history of quality graphics and innovative apparel design, giving customers a single resource for all their sportswear needs. Installing Avalanche Poly Pro, which integrates Kornit’s proprietary NeoPoly print technology with the brand’s production strategy, will enable them to custom-print poly rich garments on demand.

Kornit’s Avalanche Poly Pro system “offers the best possible quality” for consumers demanding custom-decorated polyester and poly-blend apparel
January 8, 2020, Englewood, New Jersey – Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced that GEAR for Sports, a division of Hanesbrands Inc., has installed a Kornit Avalanche Poly Pro system to supplement previously-implemented Kornit Digital direct-to-garment (DTG) print systems within the company’s Lenexa, Kansas production facility.

GEAR for Sports sells its products under some of the most powerful brands in sportswear, including Under Armour®, Champion®, Alternative Apparel, Hanes, and Gear for Sports®. This compelling portfolio of brands allows GEAR to provide a longstanding history of quality graphics and innovative apparel design, giving customers a single resource for all their sportswear needs. Installing Avalanche Poly Pro, which integrates Kornit’s proprietary NeoPoly print technology with the brand’s production strategy, will enable them to custom-print poly rich garments on demand.

GEAR for Sports has implemented three Kornit DTG print systems in the last two years. Having established a process for delivering imprinted cotton garments on demand, and further answering the voice of its customers, the brand decided to expand these capabilities to polyester and poly-blend pieces.

“We’ve been inviting key customers to our facility to demonstrate what the Poly Pro equipment can do, as we expand our digital printing capability throughout our facility,” said Cindy Olivarez, Director of Operations—Customs and Logistics with GEAR for Sports. “Digital printing is an ever-growing business and is key to our business initiatives. Having the ability to print polyester t-shirts one unit at a time will allow us to gain consumers who want poly rich garments, and Kornit’s Poly Pro system offers the best possible quality to allow GEAR for Sports to expand our direct-to-garment business.”

More information:
Kornit Digital Ltd.
Source:

PR4U

Lenzing AG
Lenzing AG
20.12.2019

Lenzing leads Canopy ranking for sustainable wood procurement

“Hot Button Report”, the Canadian non-profit organization Canopy particularly highlights the innovative strength of the Lenzing Group, its active contribution to forest conservation and high level of transparency.

In the “Hot Button Report” issued by the Canadian non-profit organization Canopy, the Lenzing Group was once again rated number one in the world, thus confirming its role as the sustainability trailblazer in the textile industry. In this widely recognized ranking, Canopy grades the world’s 32 largest producers of wood-based fibers with respect to their success in achieving sustainable wood and pulp sourcing. Wood and the pulp derived from it are the most important raw materials underlying Lenzing’s sustainable production of cellulosic fibers.

“Hot Button Report”, the Canadian non-profit organization Canopy particularly highlights the innovative strength of the Lenzing Group, its active contribution to forest conservation and high level of transparency.

In the “Hot Button Report” issued by the Canadian non-profit organization Canopy, the Lenzing Group was once again rated number one in the world, thus confirming its role as the sustainability trailblazer in the textile industry. In this widely recognized ranking, Canopy grades the world’s 32 largest producers of wood-based fibers with respect to their success in achieving sustainable wood and pulp sourcing. Wood and the pulp derived from it are the most important raw materials underlying Lenzing’s sustainable production of cellulosic fibers.

“We are extremely proud of this top ranking. It underlines our leading position as a sustainability trailblazer in the manufacturing sector and in the fiber industry in particular. It gives our customers the confidence that we have created the right structures to prevent the sourcing and use of wood from ancient and endangered forests”, says Stefan Doboczky, CEO of the Lenzing Group. “Environmental protection and the prudent use of resources are an integral part of our responsibility to nature and society”, he adds.

Lenzing primarily convinced the non-profit organization Canopy this year thanks to its innovative strength used to promote the circular economy in the textile industry, its active contribution towards protecting the forests and preserving biodiversity as well as its high level of transparency in pulp sourcing.

Lenzing received a total of 26.5 points (up 3.5 points from the previous year) and was thus given the “light to mid green shirt” rating. This means that in using the wood-based cellulosic fibers produced by the Lenzing Group, there is only a very minimal danger that wood is derived from primeval forests and endangered forest areas. In the Wood and Pulp Policy published by Lenzing, the company confirms that it only sources wood and pulp from non-controversial sources.

More information:
Lenzing Lenzing Group Canopy
Source:

Lenzing AG

(c) Canclini
08.11.2019

Canclini 1925 presents TECHNO SHIRT

The restyled line of fabrics for shirts where formal and sporty are perfectly merged: a versatile range with a high technological content, thanks to man-made fibres.

With TECHNO SHIRT Canclini 1925 revolutionises the world of fabrics for shirts, through a line which brings together high performance of technical fabrics with the most traditional and formal look. Thanks to the exclusive combination between ground-breaking technological innovation and made in Canclini creativity, TECHNO SHIRT restyles the traditional concept of shirt in a modern, trendy and green version. It is a collection where technology, performance and eco-innovation are merged, based on an approach which expresses a research and development pathway intrinsic to the essence of the Canclini 1925 product ranges.

The restyled line of fabrics for shirts where formal and sporty are perfectly merged: a versatile range with a high technological content, thanks to man-made fibres.

With TECHNO SHIRT Canclini 1925 revolutionises the world of fabrics for shirts, through a line which brings together high performance of technical fabrics with the most traditional and formal look. Thanks to the exclusive combination between ground-breaking technological innovation and made in Canclini creativity, TECHNO SHIRT restyles the traditional concept of shirt in a modern, trendy and green version. It is a collection where technology, performance and eco-innovation are merged, based on an approach which expresses a research and development pathway intrinsic to the essence of the Canclini 1925 product ranges.

What really makes TECHNO SHIRT extraordinary is also the great versatility of this product range, which consists in three lines: Biker, Performante and Dice. These three creations are entirely manufactured using man-made fibres, and they are able to combine the style background of the company from Como with the highest technical performances. For example the use of polyamide with its intrinsic ability to absorb and manage humidity, allows for thermal regulation by the body and for garment transpiration.

More information:
Canclini
Source:

Menabò Group s.r.l.

(c) Fortum / Spinnova
15.10.2019

Fortum and Spinnova present wheat straw-based clothing

Fortum, together with the sustainable fibre technology company Spinnova have today introduced the first prototype product born out of their joint development of using wheat straw in the production of highly sustainable textile fibre.

Fortum and Spinnova are showcasing the world’s first clothing made from agricultural waste, namely wheat straw, at the Textile Exchange Sustainability Conference in Vancouver, during 15-17 October. The showpieces include a knitted t-shirt, as well as a jacket and skirt made of a woven fabric on organic cotton warp.

The prototype material is unique also due to its extremely low environmental impact from raw material extraction, processing and manufacture, verified by life-cycle analysis (LCA).

Fortum, together with the sustainable fibre technology company Spinnova have today introduced the first prototype product born out of their joint development of using wheat straw in the production of highly sustainable textile fibre.

Fortum and Spinnova are showcasing the world’s first clothing made from agricultural waste, namely wheat straw, at the Textile Exchange Sustainability Conference in Vancouver, during 15-17 October. The showpieces include a knitted t-shirt, as well as a jacket and skirt made of a woven fabric on organic cotton warp.

The prototype material is unique also due to its extremely low environmental impact from raw material extraction, processing and manufacture, verified by life-cycle analysis (LCA).

“We are very excited to present this revolutionary textile. Today, wheat straw is mostly discarded or even burned in the fields. As it can now be used in numerous textile applications, this opens up huge possibilities globally. This cooperation is a tangible step towards Fortum’s strategy to build options for significant new businesses that improve resource efficiency and provide smart solutions for a cleaner world. We would like to invite more key industry players to join us in this journey,” says Heli Antila, VP, Biobased solutions at Fortum.

“We are all very proud of this amazing collaborative accomplishment! This was a very fast journey from the first trials to real, appealing fabric materials. This shows that wheat straw-based fibre is well on its way to being a drop-in product of the most sustainable kind,” says Spinnova’s CEO Janne Poranen.

 

More information:
Fortum Spinnova
Source:

Cision

(c) SEEK
11.10.2019

Strong, confident and focussed on the new season. SEEK is repositioning itself

SEEK is edgy, clear and unpolished. It’s all about cool statement designs, the new classics, denim and sportswear. SEEK is the trade show for the fashion community that knows the facts, prompts sales and meets the needs of the new generation of decision-makers. Compared to other trade shows, SEEK is particularly unconventional and the antidote to boring.

At the start of the season in January SEEK will be showcasing one thing more than anything – relevance. SEEK epitomises values like honesty, loyalty, consciousness of quality, local proximity; and the brands that exhibit at SEEK are on exactly the same page. The BRIGHT brands relevant to retail are now fully integrated.

FOCUS TOPICS

SEEK is edgy, clear and unpolished. It’s all about cool statement designs, the new classics, denim and sportswear. SEEK is the trade show for the fashion community that knows the facts, prompts sales and meets the needs of the new generation of decision-makers. Compared to other trade shows, SEEK is particularly unconventional and the antidote to boring.

At the start of the season in January SEEK will be showcasing one thing more than anything – relevance. SEEK epitomises values like honesty, loyalty, consciousness of quality, local proximity; and the brands that exhibit at SEEK are on exactly the same page. The BRIGHT brands relevant to retail are now fully integrated.

FOCUS TOPICS

  • Responsible Future
    Sustainability is part of SEEK’s DNA and has always informed how the team and community operate. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated, Sandqvist and Kings of Indigo.
    The SEEK team places great value on personal contact with customers and puts a great deal of love into the details and in honest collaboration with all stakeholders.
  • Retail Experiences
    There is no other comparable brand portfolio at any other trade show. SEEK’s unique brand mix is becoming even more dynamic, reflecting retail concepts that have had international success. In the world’s most in-demand stores, such as End Clothing (London), Voo Store (Berlin) and Caliroots (Stockholm), EUR 500 designs are placed next to EUR 50 t-shirts and bought by the same customers. That’s the status quo – end consumers decide on and bring the range to life

  • #FASHIONTECH at SEEK
    Digitalisation remains one of the most important topics in the industry. For this and other reasons, formats of #FASHIONTECH will take place at SEEK. For the first time, topics relevant to SEEK will be initiated in the style of talks and masterclasses at #FASHIONTECH. SEEK is taking a fundamental look at topics such as Brand Building, Social Media and Gaming.

     

More information:
SEEK, Fashion Week
Source:

SEEK | Press Team