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Photo: Carbios
13.01.2023

Carbios and Novozymes deepen collaboration in biorecycling of PET

Carbios and Novozymes announced an exclusive long-term global strategic partnership. This major agreement ensures the long-term production and supply of Carbios’ proprietary PET-degrading enzymes at an industrial scale for the world’s first biological PET-recycling plant due to start production in 2025 in Longlaville (France), as well as Carbios’ future licensee customers.
 
Carbios and Novozymes have had a partnership since 2019 to develop enzyme-based solutions and address  the sustainability challenge of plastic pollution, both within PET-recycling[1] and PLA-biodegradation[2].  Building on the current Joint Development Agreement (JDA), under the new agreement, Carbios and Novozymes will extend their collaboration to develop, optimize and produce enzymes that will subsequently be supplied by Novozymes to all licensees of Carbios’ technology.  The new agreement grants both parties exclusivity in the field of the partnership.
 

Carbios and Novozymes announced an exclusive long-term global strategic partnership. This major agreement ensures the long-term production and supply of Carbios’ proprietary PET-degrading enzymes at an industrial scale for the world’s first biological PET-recycling plant due to start production in 2025 in Longlaville (France), as well as Carbios’ future licensee customers.
 
Carbios and Novozymes have had a partnership since 2019 to develop enzyme-based solutions and address  the sustainability challenge of plastic pollution, both within PET-recycling[1] and PLA-biodegradation[2].  Building on the current Joint Development Agreement (JDA), under the new agreement, Carbios and Novozymes will extend their collaboration to develop, optimize and produce enzymes that will subsequently be supplied by Novozymes to all licensees of Carbios’ technology.  The new agreement grants both parties exclusivity in the field of the partnership.
 
The strategic partnership supports the large-scale industrial deployment of Carbios’ patented PET-recycling technology starting with Carbios’ future industrial reference unit in Longlaville (France), which will be the world’s first biological PET-recycling plant. Construction will begin later this year, and both building and operating permits having been filed with local authorities.  Production at the plant is set to start in 2025 and the processing capacity will be 50,000 tonnes of waste per year.

Source:

Carbios

Graphik Freudenberg Performance Materials
10.01.2023

Freudenberg: Technical packaging textiles with less CO2 emissions

By using a high share of recycled content in its Evolon® materials, Freudenberg Performance Materials (Freudenberg) offers technical packaging textiles with a carbon footprint decreased by 35%. An independent LCA study showed additional benefits such as energy resource savings and lower water use. Furthermore, Evolon® fabrics provide sustainability benefits over the packaging entire life cycle thanks to high end performance and durability.

By replacing virgin PET with recycled PET, the cradle-to-gate carbon footprint of Evolon® packaging textile materials decreased by 35%. This is the result of a study by an independent LCA and eco-design consultancy firm, which made a Cradle-to-Gate assessment of several Evolon® products using virgin PET or recycled PET. The study was finalized in 2022 and conducted according to the principles of ISO 14040/ ISO 14044 standards, following the recommendations of the Product Environmental Footprint and the Circular Footprint Formula.

By using a high share of recycled content in its Evolon® materials, Freudenberg Performance Materials (Freudenberg) offers technical packaging textiles with a carbon footprint decreased by 35%. An independent LCA study showed additional benefits such as energy resource savings and lower water use. Furthermore, Evolon® fabrics provide sustainability benefits over the packaging entire life cycle thanks to high end performance and durability.

By replacing virgin PET with recycled PET, the cradle-to-gate carbon footprint of Evolon® packaging textile materials decreased by 35%. This is the result of a study by an independent LCA and eco-design consultancy firm, which made a Cradle-to-Gate assessment of several Evolon® products using virgin PET or recycled PET. The study was finalized in 2022 and conducted according to the principles of ISO 14040/ ISO 14044 standards, following the recommendations of the Product Environmental Footprint and the Circular Footprint Formula.

Evolon® microfilament textiles have a small carbon footprint because their manufacturing process uses low CO2 energy sources. The fabrics are lightweight and can be reused throughout entire production programs, e.g. of a car model when it is about the automotive industry. Furthermore, the new Evolon® RE fabrics contain up to 85% of recycled PET which is produced in-house out of post-consumer PET bottles.

Evolon® textiles are suitable for reusable technical packaging, which eliminate the use of thousands of disposable packaging materials. Evolon® fabrics offer scratch-free, lint-free, high-end surface protection for molded plastic parts, painted parts and other sensitive industrial and automotive parts during transport. This contributes to lower the scrap rate of parts and provide both financial and ecological benefits. By using Evolon® reusable packaging to transport highly-sensitive parts, customers can increase their efficiency and save resources.

Source:

Freudenberg Performance Materials

(c) Haelixa
05.01.2023

Damteks and Haelixa collaborate: Tracing recycled acrylic fiber

Haelixa, the Swiss traceability company and Damteks Textiles have announced a collaboration to mark and trace recycled acrylic fiber. Damteks is offering their recycled yarn to customers whereby they are able to place an order with the unique Haelixa DNA already attached.

The Haelixa solution is DNA markers which are solved in liquid and applied to fibers as a fine spray. Spot checks are completed after spraying to determine the presence of DNA and identify the product. The test is based on PCR technology that is 100% reliable and has forensic validity.

Damteks saw an increase in demand for blended yarn in the last year. The request is most often a composition of 30% recycled fiber with 70% standard fiber. Brands are looking for options to be more sustainable and Damteks proactively sought out an answer. They are offering the yarn with Haelixa DNA to validate the recycled acrylic in the mix.

Haelixa, the Swiss traceability company and Damteks Textiles have announced a collaboration to mark and trace recycled acrylic fiber. Damteks is offering their recycled yarn to customers whereby they are able to place an order with the unique Haelixa DNA already attached.

The Haelixa solution is DNA markers which are solved in liquid and applied to fibers as a fine spray. Spot checks are completed after spraying to determine the presence of DNA and identify the product. The test is based on PCR technology that is 100% reliable and has forensic validity.

Damteks saw an increase in demand for blended yarn in the last year. The request is most often a composition of 30% recycled fiber with 70% standard fiber. Brands are looking for options to be more sustainable and Damteks proactively sought out an answer. They are offering the yarn with Haelixa DNA to validate the recycled acrylic in the mix.

The haelixa team visited the Damteks recycling facility in Istanbul to kick off the partnership that will continue throughout 2023. The traceability program has the DNA sprayed on the recycled fibers before spinning. The project also saw the use of a tailored Haelixa liquid sprayer designed by the team based in Switzerland. When manufacturers do not have built-in moisturizing systems, Haelixa provides them with a custom unit to shower the DNA liquid onto the fibers. This sprayer is engineered to match the mechanical processing of the customer.

Damteks is a family-owned business that pride itself in carefully selecting environmentally responsible options for its production processes. On top of the certifications they have obtained including - GRS, RCS, GOTS, OCS - Damteks decided to have their products "Marked and Traced by Haelixa" to add additional credibility and reliability. Damteks plans to offer marked and traced by Haelixa yarn in different dyes as their offering to brands.

More information:
DNA marker acrylic fiber
Source:

Haelixa

04.01.2023

Update of the ZDHC MMCF Guidelines 2.0

January, 3rd, ZDHC announced the release of the updated ZDHC Man-Made Cellulosic Fibres (MMCF) Guidelines Version 2.0, and its supporting document. By publishing these documents the industry shall be pushed forward increasingly innovative and sustainable fibre production.

The ZDHC MMCF Guidelines V2.0 now include the Responsible Fibre Production Guidelines, Wastewater Guidelines and Air Emissions Guidelines as three separate chapters in a single document.

Fibres are key components of production processes in the textile and fashion value chain and it is crucial to reduce the environmental impact of their manufacture. ZDHC guidelines give suppliers producing MMCF unified criteria for measuring output indicators like wastewater, sludge, air emissions and other process-related parameters.

January, 3rd, ZDHC announced the release of the updated ZDHC Man-Made Cellulosic Fibres (MMCF) Guidelines Version 2.0, and its supporting document. By publishing these documents the industry shall be pushed forward increasingly innovative and sustainable fibre production.

The ZDHC MMCF Guidelines V2.0 now include the Responsible Fibre Production Guidelines, Wastewater Guidelines and Air Emissions Guidelines as three separate chapters in a single document.

Fibres are key components of production processes in the textile and fashion value chain and it is crucial to reduce the environmental impact of their manufacture. ZDHC guidelines give suppliers producing MMCF unified criteria for measuring output indicators like wastewater, sludge, air emissions and other process-related parameters.

Among other changes, this update reflects the expansion of the scope to accommodate Viscose Filament Yarn, Lyocell, Cuprammonium Rayon (Cupro) and Cellulose Acetate (Acetate). The ZDHC Man-Made Cellulosic Fibres (MMCF) Guidelines V2.0 provide an aligned approach for included fibres, including defined chemical recovery, wastewater and sludge discharge, and air emission discharge.

ZDHC continues to advocate for the improvement of processes which minimise emissions while also working towards the recovery of input substances and by-products. These dual goals, reduction and recovery, directly address the negative impact of outputs arising from MMCF production.

ZDHC MMCF Guidelines Industry Standard Implementation Approach Version 2.0: Additional Industry Support for Implementation
Along with the ZDHC Man-Made Cellulosic Fibres (MMCF) Guidelines V2.0, ZDHC has also updated its ZDHC MMCF Guidelines Industry Standard Implementation Approach. This document aims to support the implementation process of the ZDHC MMCF Guidelines V2.0, and features new implementation timelines that assist suppliers in setting their goals to achieve Foundational, Progressive or Aspirational Level on the ZDHC Supplier Platform.

Photo Pure Denim
03.01.2023

PureDenim & Bemberg ™: “Blue di Cupro” collection at Pitti Uomo

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

In occasion of the next edition of Pitti Uomo, Bemberg™ by Asahi Kasei – the unique fiber with a circular economy footprint obtained from cotton linters through a closed-loop process ensuring certified sustainability credentials through its transparent and traceable approach- reveals a very special Bemberg™ fabrics smart range dedicated to premium denimwear.

This has been made possible thanks to the partnership with PureDenim, a leading Italian company whose strategy since 10 years is based on an entire re-design of the production system, inspired by circular economy principles that combines technology and innovative materials in order to offer the highest levels of design, innovation and real responsible values derived from an holistic approach to sustainability.
The “Blue di Cupro” collection is made with seven fabrics made with Bemberg™, either 100% Bemberg™ or in blend with cotton, wool, and it applies the most advanced Pure Denim Technologies. The Blue di cupro fabrics made with Bemberg™ will also be dyed with “Smart Indigo” an indigo dye technology internally produced by PureDenim, through a chemical-free production. The only elements involved are: water, indigo pigments, and electricity. In terms of finishing, fabrics’ looks and performances are enhanced by the “Eco Sonic” ultrasounds finishing technology which brings significant reduction of water used, increased aesthetic features and controlled discoloration. And last but not least every yarn used at PureDenim is protected by NaturalReco® a 100% natural product that completely SUBSTITUTE the use of plastic films that are one of the key causes of microplastic emission for denim application.

“Blue” seems to be the new colour of Bemberg™, in fact, the company in early November 2022 announced, at the Blue Friday initiative by UNESCO's Intergovernmental Oceanographic Commission (IOC), the achievement of the OK biodegradable MARINE certification, which guarantees the biodegradability of its products even in the marine environment, as certified by TÜV AUSTRIA, meaning a lot in the context of microplastics in water issue solutions. This Bemberg™ certification’s achievement comes on top of other key ones such as the INNOVHUB report that confirms Bemberg™ biodegradability in soil without releasing hazardous substances, the RCS by Textile Exchange, and the Oeko-Tex Standard 100 and ISO 14001 corporate certifications.

Source:

C.L.A.S.S.

30.12.2022

Renewcell starts deliveries of Circulose® pulp from Renewcell 1

December 29, Renewcell dispatched the first shipment of Circulose® dissolving pulp produced at its Renewcell 1 plant in Sundsvall to a customer. This sale is the latest step in the ramp-up of Renewcell 1 to its initial capacity of 60,000 tonnes per year.

Founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, Re:NewCell AB (publ) (‘Renewcell’) is a multi-award-winning sustaintech company based in Sweden. The company’s vision is to make fashion circular. Through its patented process, Renewcell is able to recycle cellulosic textile waste, such as worn-out cotton clothes and production scraps, transforming it into a pristine new material called Circulose®.

December 29, Renewcell dispatched the first shipment of Circulose® dissolving pulp produced at its Renewcell 1 plant in Sundsvall to a customer. This sale is the latest step in the ramp-up of Renewcell 1 to its initial capacity of 60,000 tonnes per year.

Founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, Re:NewCell AB (publ) (‘Renewcell’) is a multi-award-winning sustaintech company based in Sweden. The company’s vision is to make fashion circular. Through its patented process, Renewcell is able to recycle cellulosic textile waste, such as worn-out cotton clothes and production scraps, transforming it into a pristine new material called Circulose®.

Source:

Renewcell

(c) Recover™
30.12.2022

Tillys partners with Recover™

California born and bred, Tillys is one of fashion’s leading specialty casualwear retailers. And now, thanks to its collaboration with Recover™ , their premium denim brand RSQ, it is set to become a leader of sustainable fashion.

The three brands – Tillys, Recover™ and RSQ – have come together to create a sustainable capsule collection. The new collection includes classic-inspired denim, a tee, and an on-trend chore jacket, all of which contain a minimum of 20% of Recover’s low-impact recycled cotton fiber. To shop the exclusive Recover™ pieces in the RSQ collection, go to tillys.com or visit one of Tillys stores across 33 states.

To bring this collaboration to life, textile waste has been salvaged that would otherwise end up in a landfill to create high-quality recycled fiber that Tillys used to produce its premium-quality RSQ collection. Using recycled fiber significantly reduces the carbon and water footprint compared to apparel made with virgin fiber. This collaboration models how post-industrial textile waste can be integrated back into the system creating a more sustainable production model.

California born and bred, Tillys is one of fashion’s leading specialty casualwear retailers. And now, thanks to its collaboration with Recover™ , their premium denim brand RSQ, it is set to become a leader of sustainable fashion.

The three brands – Tillys, Recover™ and RSQ – have come together to create a sustainable capsule collection. The new collection includes classic-inspired denim, a tee, and an on-trend chore jacket, all of which contain a minimum of 20% of Recover’s low-impact recycled cotton fiber. To shop the exclusive Recover™ pieces in the RSQ collection, go to tillys.com or visit one of Tillys stores across 33 states.

To bring this collaboration to life, textile waste has been salvaged that would otherwise end up in a landfill to create high-quality recycled fiber that Tillys used to produce its premium-quality RSQ collection. Using recycled fiber significantly reduces the carbon and water footprint compared to apparel made with virgin fiber. This collaboration models how post-industrial textile waste can be integrated back into the system creating a more sustainable production model.

“We are delighted to celebrate this new partnership with Tillys, helping to reduce the environmental impacts created by the fashion industry and pave the way towards a more sustainable future.”
– Alfredo Ferre, CEO Recover™

Source:

Recover™

(c) Trützschler
30.12.2022

Trützschler and Valérius 360 start collaborative project for recycled yarn

Valérius 360 wanted to make a sustainable, circular approach possible in the fashion industry. Working together with Trützschler, a collaborative project has now achieved high-quality recycled yarn – opening up massive potential to drive measurable progress toward a circular and sustainable textile industry.

Testing at the Trützschler Technical Center
The team from Valérius 360 wanted to find ways of improving the processes for yarns made from 50 % recycled and 50 % virgin cotton (Ne30). In particular, it was seeking ways to reduce thick and thin spots, which disturb the appearance of the textile surface.

At the Trützschler Technical Center in Mönchengladbach, they conducted special trials that showed that using a direct spinning process for this application delivers much better results than a process with a draw frame passage for rotor yarns.

In direct spinning, the sliver from the card is directly drawn in the draw frame which is integrated in the can stock. This involves one less process step than using an autoleveller draw frame, while also saving space and giving staff more time for other operations.

Valérius 360 wanted to make a sustainable, circular approach possible in the fashion industry. Working together with Trützschler, a collaborative project has now achieved high-quality recycled yarn – opening up massive potential to drive measurable progress toward a circular and sustainable textile industry.

Testing at the Trützschler Technical Center
The team from Valérius 360 wanted to find ways of improving the processes for yarns made from 50 % recycled and 50 % virgin cotton (Ne30). In particular, it was seeking ways to reduce thick and thin spots, which disturb the appearance of the textile surface.

At the Trützschler Technical Center in Mönchengladbach, they conducted special trials that showed that using a direct spinning process for this application delivers much better results than a process with a draw frame passage for rotor yarns.

In direct spinning, the sliver from the card is directly drawn in the draw frame which is integrated in the can stock. This involves one less process step than using an autoleveller draw frame, while also saving space and giving staff more time for other operations.

On-site support from Trützschler Customer Service
The team from Valérius 360 also received in-house training from the Trützschler Customer Service department. Together, they analyzed and significantly improved the process at the Valérius 360 production site. This helped to bring yarns made from recycled raw materials up to the required level of the 50% Usterstatistics. This is the reference level for yarns made from virgin raw materials. Accordingly, 50 % of all yarn producers with raw cotton for rotor yarns and comparable yarn counts produce a poorer quality.

Source:

Trützschler Group SE

Indorama Ventures Public Company Limited
28.12.2022

Indorama Ventures ranked No. 1 in the world by ChemSec

  • Best practices in chemical footprints

Indorama Ventures Public Company Limited (IVL), a global sustainable chemical company, received top ranking, for the second consecutive year, among the world's 54 largest chemical companies in the ChemScore ranking by ChemSec, for its efforts to reduce its chemical footprint.

IVL is also the only chemical company that uses the Substitute It Now (SIN) List to remove hazardous substances, market safer alternatives, use bio-based and hazard-free recycled feedstocks, and develop low-carbon products. This reinforces IVL’s purpose of ‘reimagining chemistry together to create a better world’ and underscores the company’s support for the United Nations Sustainable Development Goals (SDGs).

Factors that increased IVL’s score include its ambition to use 16% bio-based and 10% recycled raw materials (rPET) as feedstock by 2030, and safer green chemistry substitutions to reduce toxicity from raw materials and production processes. IVL’s Deja™ brand, offering the world's first carbon-neutral PET pellet solution, is a sustainable alternative to reduce environmental impact.

  • Best practices in chemical footprints

Indorama Ventures Public Company Limited (IVL), a global sustainable chemical company, received top ranking, for the second consecutive year, among the world's 54 largest chemical companies in the ChemScore ranking by ChemSec, for its efforts to reduce its chemical footprint.

IVL is also the only chemical company that uses the Substitute It Now (SIN) List to remove hazardous substances, market safer alternatives, use bio-based and hazard-free recycled feedstocks, and develop low-carbon products. This reinforces IVL’s purpose of ‘reimagining chemistry together to create a better world’ and underscores the company’s support for the United Nations Sustainable Development Goals (SDGs).

Factors that increased IVL’s score include its ambition to use 16% bio-based and 10% recycled raw materials (rPET) as feedstock by 2030, and safer green chemistry substitutions to reduce toxicity from raw materials and production processes. IVL’s Deja™ brand, offering the world's first carbon-neutral PET pellet solution, is a sustainable alternative to reduce environmental impact.

The ChemScore ranking was developed by ChemSec, the non-profit International Chemical Secretariat in Sweden that advocates for safer alternatives to toxic chemicals, provide investors with better information to assess companies with strong chemical management strategies, and increased transparency. The ranking covers hazardous chemical portfolios, the development of safer chemicals and circular products, chemical management and company transparency, and responses to controversies, lawsuits, and regulations.

More information:
ChemSec IVL chemical footprint
Source:

Indorama Ventures Public Company Limited 

(c) TEXAID
21.12.2022

TEXAID introduces recycled tote bag with a digital product passport

With the aim of increasing the use of post-consumer fibers in textiles, TEXAID launches a white tote bag. The fabric is a mixture of 50% used textile waste collected by TEXAID in Switzerland and Germany. At TEXAID's largest sorting facility in Apolda, Germany, white cotton textiles that can no longer be worn were sorted out and later spun, woven, and manufactured in Italy. Plastic waste makes up the other 50%. Unifi rescued this ocean-bound plastic waste and recycled it into fiber.

The cotton material was transformed into a fiber by Marchi & Fildi in Biella, IT, which was then spun into a yarn using recycled cotton and recycled polyester fibers. This yarn was woven into textile by Tessitura Casoni.T.F.C.. The care label and flag label were produced by the German company Bornemann-Etiketten GmbH, and an NFC chip from circular.fashion was also integrated into the product. All components were then assembled into this bag in Tuscany by benefit company Alisea Srl Società Benefit with their partner Paimex SRL and also screen printed with our design on it.

With the aim of increasing the use of post-consumer fibers in textiles, TEXAID launches a white tote bag. The fabric is a mixture of 50% used textile waste collected by TEXAID in Switzerland and Germany. At TEXAID's largest sorting facility in Apolda, Germany, white cotton textiles that can no longer be worn were sorted out and later spun, woven, and manufactured in Italy. Plastic waste makes up the other 50%. Unifi rescued this ocean-bound plastic waste and recycled it into fiber.

The cotton material was transformed into a fiber by Marchi & Fildi in Biella, IT, which was then spun into a yarn using recycled cotton and recycled polyester fibers. This yarn was woven into textile by Tessitura Casoni.T.F.C.. The care label and flag label were produced by the German company Bornemann-Etiketten GmbH, and an NFC chip from circular.fashion was also integrated into the product. All components were then assembled into this bag in Tuscany by benefit company Alisea Srl Società Benefit with their partner Paimex SRL and also screen printed with our design on it.

This NFC chip is a circularity.IDⓇ digital product passport, developed by the Berlin-based company, circular.fashion. By scanning the NFC chip on the bag with a cell phone, customers are redirected to the circularity.IDⓇ product platform. On this platform, they can find further information on the supply chain as well as instructions on how to refurbish or return the bag for proper recycling. Through this digital product passport, a total transparency over the entire bag production is enabled and for customers it is an easy and quick way to get the information they need.

The chip also allows the manual sorters to getthe product information much faster to make a better sorting decision, e.g. the fiber composition. For this purpose, circular.fashion's intelligent sorting stations are used to scan the chip. Several of these stations have been installed at TEXAID's sorting facility in Apolda, Germany, to facilitate optimized reuse and recycling decisions and ensure another life for the product or fiber.

Source:

TEXAID

Graphic Euratex
16.12.2022

European textiles industry extremely concerned about the fast loss of competitiveness

  • Potential loss of competitiveness, caused by the EU’s inaction of the energy crisis, and Chinese and US subsidies to domestic industry

Following yesterday’s European Council summit and its conclusions on the measures to tackle the energy crisis, the European textiles industry is extremely concerned about the fast loss of competitiveness of Europe and demands urgent action to save the industry.

The chain of factors determining this sharp decline in competitiveness is twofold. First, the energy cost in Europe is more than 6 times higher than in the US, China, and neighbouring countries. This factor alone has almost erased the business case for producing in the EU. At present, many textiles and clothing companies are producing at net loss or have shut down production. The industrial conditions have worsened in such a way that there is no business case to invest in Europe or buy products produced or processed in the EU. It is only the sense of responsibility of the entrepreneurs towards the European society that is keeping the plants and production running.

  • Potential loss of competitiveness, caused by the EU’s inaction of the energy crisis, and Chinese and US subsidies to domestic industry

Following yesterday’s European Council summit and its conclusions on the measures to tackle the energy crisis, the European textiles industry is extremely concerned about the fast loss of competitiveness of Europe and demands urgent action to save the industry.

The chain of factors determining this sharp decline in competitiveness is twofold. First, the energy cost in Europe is more than 6 times higher than in the US, China, and neighbouring countries. This factor alone has almost erased the business case for producing in the EU. At present, many textiles and clothing companies are producing at net loss or have shut down production. The industrial conditions have worsened in such a way that there is no business case to invest in Europe or buy products produced or processed in the EU. It is only the sense of responsibility of the entrepreneurs towards the European society that is keeping the plants and production running.

Secondly, while the EU is passive and extremely slow in articulating a credible and effective response to the energy crisis, the main international competitors and trade partners (China, India and the US respectively) have developed comprehensive state-aid frameworks for their domestic industry despite not being affected by this crisis at all. The latest example is the 369-billion-dollar scheme of the Inflation Reduction Act rolled out by the Biden administration.

Recent trade data  already indicate a loss of global competitiveness: imports to the EU have grown tremendously in 2022 (+35% year-to-date). It is also evident that the surge in imports goes in parallel with the surge of natural gas price. It is expected that energy prices will remain high and volatile, opening the door for imports to gain substantial market shares in the EU.

The chart indicates the development of the Title Transfer Facility (TTF) until September 2022 since Eurostat data for Q4 2022 has not been published yet. Euratex is aware that the market situation has eased somewhat since in the past months, but the crisis remains because gas prices are still extremely high in comparison to last year. This suggests that the current loss of competitiveness of the EU manufacturing will not be recovered even with lower energy prices, unless measures are taken to correct the unlevel playing field on which the EU industry has to operate in the international markets. Only with an ambitious and comprehensive relaunch plan at EU level, Europe will be able to restore its credibility as a global manufacturing powerhouse and investments.

If the status quo is maintained, not only the EU will not be able to recover its competitive position on the global business stage, but it will also fail its plans to reach zero-net emissions and achieve circularity. It is evident that these ambitions - that the industry is passionately supporting - need massive capital investments. However, in the current scenario an investments diversion can only be expected to markets where governments are actively supporting those investments and energy costs are much lower – regardless of their fossil- or non-fossil origin.

The European textiles industry – the whole value chain, from fibres, nonwoven, to fabrics, clothing manufacturers - are facing unprecedented pressure deriving from the current geopolitical situation, the new macroeconomic conditions and unfair competition from third states. The situation is going to worsen if no emergency action is taken, especially because a recession is expected in the coming months.

The main structural component of the EU manufacturing are SMEs: these are economic actors that are particularly exposed to the current crisis as they do not have the financial leverage to absorb the impact of energy prices for much longer. Urgent EU action is needed to ensure their survival.

EURATEX calls on the EU political leaders in the Commission, in the European Council and in the national capitals to:

  1. Raise the ambition and adopt a comprehensive approach at EU level: energy, state-aid and trade policy must be brought together in a single strategy with concrete emergency solutions and with a clear SME dimension;
     
  2. Let all hesitations aside and adopt a meaningful price cap on natural gas wholesales, that should be ideally no higher than 80 euro/MWh. In parallel, it should also be ensured that electricity prices are brought to a sustainable price level;
     
  3. Change the European posture on state-aid, even temporarily. An ambitious plan of investments and state-aid in green technologies to support the industrial transition should be rolled out.

Such a plan, however, should not be conceived as a retaliation against our most necessary and like-minded trade partners. Access to finance and markets must be safeguarded for all those actors who are capable and willing to invest in Europe, on the basis of reciprocity. In   these challenging times for geopolitical stability, ensuring strong trade ties with our traditional allies and partners is of utmost importance. The roll-out of an investment and state aid plan should not interfere, but rather support, the dialogue with the US (and other partners) and the deepening of our trade and investment partnership. Such a dialogue should be accelerated in the context of the TTC as well as at WTO level.

Source:

Euratex

Photo Trützschler Card Clothing
08.12.2022

Trützschler Card Clothing expands its site in Neubulach

Trützschler Card Clothing (TCC), technology leader in the manufacture of high-performance card clothings for textile yarn processing, is expanding its site in Neubulach, Germany. With the twelve-million-euro investment, the supplier for the international textile machinery industry is expanding its production, warehouse and office capacities. A groundbreaking ceremony will take place during the coming winter.

The new building will expand the warehouse and logistics area by 600 square meters, to make a total area of 2,800 square meters. In the optimized cube of the new hall, a modern warehouse system will double the storage capacity. There will also be a fully automated warehouse for coils for sawtooth wires. During the construction phase, logistics and shipping will be temporarily outsourced to Pforzheim-Büchenbronn.

Trützschler Card Clothing (TCC), technology leader in the manufacture of high-performance card clothings for textile yarn processing, is expanding its site in Neubulach, Germany. With the twelve-million-euro investment, the supplier for the international textile machinery industry is expanding its production, warehouse and office capacities. A groundbreaking ceremony will take place during the coming winter.

The new building will expand the warehouse and logistics area by 600 square meters, to make a total area of 2,800 square meters. In the optimized cube of the new hall, a modern warehouse system will double the storage capacity. There will also be a fully automated warehouse for coils for sawtooth wires. During the construction phase, logistics and shipping will be temporarily outsourced to Pforzheim-Büchenbronn.

The move into the new building is planned for 2024. TCC will also expand the range of services and the production intensity at the site, while optimizing the process flows. Trützschler intends to recruit the additional employees required within a short timeframe by hiring new staff and offering apprenticeships at the Neubulach site. TCC employs more than 130 people in Germany, with a further 220 people employed worldwide at locations in Brazil, China, India, Mexico, Turkey and the USA.

Overall, the production area will be expanded from 4,000 to 5,400 square meters. This will enable the process flows to be optimized. The office space will be increased to 1,000 square meters. An additional level of the building will provide modern workplaces for administration and sales.

The new building will also improve access and exit routes for truck traffic. This will provide considerable relief for the local neighborhood in terms of noise emissions and other factors. Good integration into the region is very important to Trützschler. All contracts for planning, construction and air conditioning technology have been awarded to local companies.

In the future, TCC will operate its production facility in Neubulach in a climate-neutral manner. This will contribute important progress toward achieving the ambitious climate goals of the Trützschler Group. The new production facility will meet the highest requirements for energy efficiency and climate protection. Heating is provided by process heat recovery and geothermal energy. In addition, the company produces green electricity via its own solar panels.

"By expanding our business here in Neubulach, we are strengthening our presence in this area and our leading global market position too," says Managing Director Peter Gäbler. The Trützschler Group SE is also investing in India to build a new site with over 100,000 square meters for the Spinning, Card Clothing and Nonwovens business units. "It is important to be close to the customer worldwide because our foreign companies make a significant contribution to the success of the Group," says Gäbler.

TCC achieved another record sales result in 2021. Demand for the technology components for carding fibers in spinning mills and for carding in nonwovens production has increased significantly. The steel sawtooth wires, which are wound onto coils and produced for customers around the globe, eventually get worn down by use in production processes – so it is necessary to replace them regularly. For this reason, further growth is expected in 2022 and beyond.

 

More information:
Trützschler Card Clothing
Source:

Trützschler Card Clothing

Photo: Alexander Donka
08.12.2022

Lenzing and Renewcell sign large-scale supply agreement

The Lenzing Group, a leading supplier of sustainably produced specialty fibers, and Renewcell, the Swedish textile-to-textile recycling pioneer, have signed a multi-year supply agreement to accelerate the transition of the textile industry from a linear to a circular business model. The agreement contains the sale of 80,000 to 100,000 tonnes of Renewcell’s 100 per cent recycled textile Circulose® dissolving pulp to Lenzing over a five-year period, for use in the production of cellulosic fibers for fashion and other textile applications.

“The textile industry must change. By signing the agreement with Swedish textile-to-textile recycling company Renewcell, Lenzing is able to further integrate recycling and accelerate the transition of the textile industry from linear to circular. As champions of sustainability, we know that moving towards a circular economy is vital to address the enormous textile waste challenges of the industry”, says Christian Skilich, Chief Pulp Officer of the Lenzing Group.

The Lenzing Group, a leading supplier of sustainably produced specialty fibers, and Renewcell, the Swedish textile-to-textile recycling pioneer, have signed a multi-year supply agreement to accelerate the transition of the textile industry from a linear to a circular business model. The agreement contains the sale of 80,000 to 100,000 tonnes of Renewcell’s 100 per cent recycled textile Circulose® dissolving pulp to Lenzing over a five-year period, for use in the production of cellulosic fibers for fashion and other textile applications.

“The textile industry must change. By signing the agreement with Swedish textile-to-textile recycling company Renewcell, Lenzing is able to further integrate recycling and accelerate the transition of the textile industry from linear to circular. As champions of sustainability, we know that moving towards a circular economy is vital to address the enormous textile waste challenges of the industry”, says Christian Skilich, Chief Pulp Officer of the Lenzing Group.

“Lenzing is a major player in our industry, with an inspiring track record of path-breaking technical excellence and sustainability leadership. Our new partnership fits perfectly into Renewcell’s strategy to accelerate the scale-up of circular materials by collaborating with fashion’s most important players. We are more than pleased to join forces with Lenzing with the shared goal of making fashion circular.” said Patrik Lundström, CEO of Renewcell, in a comment on the agreement.

Canopy, a not-for-profit environmental organization dedicated to protecting forests, species, and climate, welcomes the agreement between Lenzing and Renewcell.
“Accelerating the transition to low-impact, circular production is the challenge of the decade for the fashion industry. That is why this partnership between Renewcell and Lenzing is so refreshing – it will bring low-carbon Next Gen solutions to market at scale,” exclaimed Nicole Rycroft, Executive Director of Canopy. “With the climate and biodiversity clocks ticking, the race to circularity is one we need all companies to win.”
 
It is an essential part of Lenzing’s corporate strategy and ambitious sustainability targets to become a true champion of circularity and to offer TENCEL™ and LENZING™ ECOVERO™ branded specialty textile fibers with up to 50 percent post-consumer recycled content on a commercial scale by 2025. To reach this goal Lenzing partners with recycling pioneers like Renewcell.
Circulose® originates 100 per cent from textile waste, like old jeans and production scraps, and turns into dissolving pulp. It transforms textile waste and production scrap into new high-quality textile products.

Source:

Lenzing AG / Renewxell

02.12.2022

Lenzing tops Canopy’s “Hot Button Ranking” 2022

  • Lenzing again recognized for sustainable sourcing, innovation and transparency
  • Lenzing achieves the highest category for the third time already

The Lenzing Group achieved first place in the “Hot Button Ranking” of the Canadian non-profit organization Canopy, thus confirming its leading role in the areas of sustainability and responsible wood and pulp sourcing. Lenzing can also once again celebrate a dark green shirt, synonymous with the highest category.

In this ranking, which receives a lot of attention in the textile and apparel industry, Canopy evaluates the world’s 34 largest producers of cellulosic fibers in terms of their sustainable wood and pulp sourcing, their efforts with regard to the use of alternative raw materials and their achievements in the protection of ancient and endangered forests. Resource preservation is a key element of Lenzing’s corporate strategy and at the core of its innovation agenda. The sustainable production of TENCEL™, VEOCEL™ and LENZING™ ECOVERO™branded specialty fibers is based on these principles.

  • Lenzing again recognized for sustainable sourcing, innovation and transparency
  • Lenzing achieves the highest category for the third time already

The Lenzing Group achieved first place in the “Hot Button Ranking” of the Canadian non-profit organization Canopy, thus confirming its leading role in the areas of sustainability and responsible wood and pulp sourcing. Lenzing can also once again celebrate a dark green shirt, synonymous with the highest category.

In this ranking, which receives a lot of attention in the textile and apparel industry, Canopy evaluates the world’s 34 largest producers of cellulosic fibers in terms of their sustainable wood and pulp sourcing, their efforts with regard to the use of alternative raw materials and their achievements in the protection of ancient and endangered forests. Resource preservation is a key element of Lenzing’s corporate strategy and at the core of its innovation agenda. The sustainable production of TENCEL™, VEOCEL™ and LENZING™ ECOVERO™branded specialty fibers is based on these principles.

Promoting the circular economy
With its REFIBRA™ and Eco Cycle technologies, Lenzing offers solutions for transforming the textile and nonwovens industries towards a circular economy. In line with its vision for the circular economy, “We give waste a new life. Every day.” Lenzing is driving the industry toward a full circular economy by striving to give waste a new life in all aspects of its core business and developing circular solutions together with potential partners inside and outside the current value chain. A milestone on this path is the cooperation with the Swedish pulp producer Södra. The two global market leaders, who have been proactively promoting the circular economy in the fashion industry for many years, are joining forces to give the topic a further boost and make a decisive contribution to solving the global textile waste problem by making fibers from post-consumer textiles.

Today, Lenzing offers lyocell fibers made from 30 percent recycled cotton waste. The company aims to launch lyocell, modal and viscose staple fibers with up to 50 percent recycled post-consumer content on a commercial scale by 2025 and to develop a new circular business model by closing the loops for post-consumer waste. By 2025, the company plans to enter into further partnerships with 25 key supply chain companies.

Source:

Lenzing AG

28.11.2022

Autoneum introduces fully recyclable polyester carpet systems

Automotive carpets are typically multi-layered systems that can be challenging to recycle. By introducing a carpet made of 100% polyester, Autoneum now opens up new opportunities for vehicle manufacturers to meet their sustainability targets. The innovative carpet systems are fully recyclable, thus paving the way for an improved and more sustainable end-of-life recycling of electric vehicles. In addition, the high content of recycled PET as well as the zero waste and less energy-intensive production process further improve the carbon footprint of Autoneum’s new monomaterial needlepunch and tufted carpets.

Automotive carpets are typically multi-layered systems that can be challenging to recycle. By introducing a carpet made of 100% polyester, Autoneum now opens up new opportunities for vehicle manufacturers to meet their sustainability targets. The innovative carpet systems are fully recyclable, thus paving the way for an improved and more sustainable end-of-life recycling of electric vehicles. In addition, the high content of recycled PET as well as the zero waste and less energy-intensive production process further improve the carbon footprint of Autoneum’s new monomaterial needlepunch and tufted carpets.

Autoneum’s fully recyclable carpet systems ensure a closed material loop and are thus proof of the Company’s commitment to improving the sustainability performance of its products and manufacturing processes. The 100% polyester carpets build on the existing lightweight and particularly sustainable Autoneum Pure technologies: the carpet surface, for example, is made of Di-Light or Relive-1, while Hybrid-Acoustics PET is used for the decoupler. Thanks to Autoneum’s innovative alternative backcoating (ABC) process, which uses a thermoplastic adhesive instead of latex, the production of the new monomaterial needlepunch and tufted carpets also requires significantly less energy and no water at all.

Autoneum’s sustainable tufted carpet system made of 100% polyester is already in development for an electric model of a German vehicle manufacturer that will be available in Europe and Asia.

Source:

Autoneum

Photo: Freudenberg Performance Apparel
24.11.2022

Freudenberg Performance Materials Apparel: Rooftop photovoltaic coverage at Nantong

Freudenberg recently completed the installation of 13,000m2 of photovoltaic cells on the roof of its new Nantong factory. With a total capacity of 1.6 MW, the new rooftop installation is projected to produce 1.5 million kWh of green electricity each year. In addition to reduced energy consumption from the grid, this new installation will lower CO2 emissions by approximately 1,200 tons/year.

Freudenberg recently completed the installation of 13,000m2 of photovoltaic cells on the roof of its new Nantong factory. With a total capacity of 1.6 MW, the new rooftop installation is projected to produce 1.5 million kWh of green electricity each year. In addition to reduced energy consumption from the grid, this new installation will lower CO2 emissions by approximately 1,200 tons/year.

Beyond the photovoltaic installation, Freudenberg has integrated sustainability into the Nantong factory’s design, with advances in energy conservation and emissions and loss reduction.
The factory uses valley voltage to cool water in its reservoir that is applied to A/C and machine temperature management during working hours. The new waste gas treatment technology enables hot water collected by heat exchangers to be directly reused in production, thereby reducing thermal energy waste. Furthermore, the factory applies a new multi-phase waste gas treatment technology to reduce volatile organic compounds (VOC) emissions. The factory has also incorporated new methods to improve the A-grade rates of bi-elastic interlinings and shirt interlinings, further reducing waste while improving garment quality.

As part of the Group’s sustainable development strategy, Freudenberg Apparel has also launched its House of Sustainability to minimize the impact of production processes on the environment and help customers achieve their sustainability goals, with responsible products across the seasons.

Source:

Freudenberg Performance Apparel

18.11.2022

Environmental NGO Canopy awarded Kelheim Fibres once again

In this year's "Hot Button Report" released by environmental NGO Canopy, Kelheim Fibres has once again achieved a top position with a dark green/green shirt and was able to improve its overall ranking by another 1.5 points compared to the previous year.

The Hot Button Report thus confirms the viscose speciality fibre manufacturer's leadership role when it comes to conserving Ancient and Endangered Forests. Kelheim Fibres has once again increased the proportion of FSC®-certified pulp in its production and confirmed in an audit that its supply chain is low-risk of sourcing from Ancient and Endangered Forests.

The company achieves top points in the areas of chemical management and transparency. As a member of the non-profit organisation ZDHC (Zero Discharge of Hazardous Chemicals), Kelheim Fibres supports the goal of completely eliminating harmful substances from the textile value chain.

In this year's "Hot Button Report" released by environmental NGO Canopy, Kelheim Fibres has once again achieved a top position with a dark green/green shirt and was able to improve its overall ranking by another 1.5 points compared to the previous year.

The Hot Button Report thus confirms the viscose speciality fibre manufacturer's leadership role when it comes to conserving Ancient and Endangered Forests. Kelheim Fibres has once again increased the proportion of FSC®-certified pulp in its production and confirmed in an audit that its supply chain is low-risk of sourcing from Ancient and Endangered Forests.

The company achieves top points in the areas of chemical management and transparency. As a member of the non-profit organisation ZDHC (Zero Discharge of Hazardous Chemicals), Kelheim Fibres supports the goal of completely eliminating harmful substances from the textile value chain.

Source:

Kelheim Fibres GmbH

15.11.2022

Renewcell and Eastman collaborate to develop textile-to-textile recycled yarns

The Swedish textile-to-textile recycling company Renewcell has signed a Letter of Intent with Eastman, a leading US cellulosic acetate fiber producer, for a collaboration to develop Naia™ Renew ES yarns sourced from Circulose®, Renewcell’s 100% recycled textile raw material. The agreement is Renewcell’s first with a US-based fiber producer and an important step in developing the first acetate-based applications to use Circulose® feedstock.

”Eastman considering Circulose® as a feedstock in the production of a premium yarn like Naia™ Renew reflects very well on the Renewcell team’s ability to work with partners to adjust and optimize our product for new fiber applications. This agreement signals an acceleration of our joint efforts to bring Naia™ Renew ES yarns derived from Circulose® to market. I look forward to working alongside Eastman in making fashion circular.” comments Patrik Lundström, CEO of Renewcell.

The Swedish textile-to-textile recycling company Renewcell has signed a Letter of Intent with Eastman, a leading US cellulosic acetate fiber producer, for a collaboration to develop Naia™ Renew ES yarns sourced from Circulose®, Renewcell’s 100% recycled textile raw material. The agreement is Renewcell’s first with a US-based fiber producer and an important step in developing the first acetate-based applications to use Circulose® feedstock.

”Eastman considering Circulose® as a feedstock in the production of a premium yarn like Naia™ Renew reflects very well on the Renewcell team’s ability to work with partners to adjust and optimize our product for new fiber applications. This agreement signals an acceleration of our joint efforts to bring Naia™ Renew ES yarns derived from Circulose® to market. I look forward to working alongside Eastman in making fashion circular.” comments Patrik Lundström, CEO of Renewcell.

Ruth Farell, GM of Eastman Textiles says: ”we are thrilled to collaborate with a pioneeer such as Renewcell to lower our reliance on virgin feedstocks, redefine the essence of textile waste and close the loop within the textiles industry. This collaboration is at the heart of our strategy to launch a portfolio of products with increased recycled content”

(c) Global Fashion Agenda
04.11.2022

Highlights of the Global Fashion Summit Singapore Edition

Hosted outside of Copenhagen for the first time in its 13-year history, on 3 November, Global Fashion Summit assembled over 250 stakeholders representing manufacturers, garment workers, retailers, brands, suppliers, NGOs, policy, and innovators in Singapore and online to spur industry action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry.
 
The latest edition of the Summit was centred around the theme ‘Alliances for a New Era’, building on dialogues from the June edition in Copenhagen and gathering leaders from across the entire value chain to elevate diverse voices and foster alliances within the fashion industry and beyond, to drive sustainable impact.
 

Hosted outside of Copenhagen for the first time in its 13-year history, on 3 November, Global Fashion Summit assembled over 250 stakeholders representing manufacturers, garment workers, retailers, brands, suppliers, NGOs, policy, and innovators in Singapore and online to spur industry action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry.
 
The latest edition of the Summit was centred around the theme ‘Alliances for a New Era’, building on dialogues from the June edition in Copenhagen and gathering leaders from across the entire value chain to elevate diverse voices and foster alliances within the fashion industry and beyond, to drive sustainable impact.
 
The Summit’s first international edition facilitated more conversations with manufacturer and supply chain voices to discuss crucial challenges and opportunities around working collaboratively with brands on equal terms. The programme featured bold panels, case studies, masterclasses and leadership roundtables reflecting on topics including ‘Data Scarcity: A Crisis of Measurement?’, ‘Disruption for Better Wage Systems’, ’Community and Circularity’, ‘Connecting the EU Textiles Strategy with the Value Chain’ and ‘Our Energy Transformation Moment’.
 
Attendees heard from over 50 speakers including H.E. Sandra Jensen Landi, Ambassador of Denmark to Singapore & Ambassador-Designate of Denmark to Brunei; H.E. Iwona Piórko, Ambassador of the European Union to Singapore; Anne-Laure Descours, Chief Sourcing Officer, PUMA; Baptiste Le Gal, Chief Revenue Officer APAC, Vestiaire Collective; Christian James Smith, Head of Sustainability Stakeholder Engagement, Zalando; Ninh Trinh, Director of Responsible Sourcing & Sustainability, Target; Roger Lee, CEO, TAL Apparel; Wilson Teo, President, Singapore Fashion Council; Edwin Keh, Chief Executive Officer, The Hong Kong Research Institute of Textiles and Apparel, Ashila Dandeniya, Founder, StandUp Lanka; and more.

Key takeaways and highlights from the event include:

  • Global Fashion Agenda announced a new alliance with BBC Storyworks Commercial Productions to launch a film series on BBC.com, which is currently in the early stages of development. The new series will present human-centric stories focusing on both social and environmental sustainability in the fashion industry. It will be released to a wide audience in 2023.
  • Federica Marchionni outlined the crucial need for accurate and robust data to substantiate sustainability claims and credentials but acknowledged that the focus on finding ‘perfect’ data cannot be allowed to stifle progress. Global Fashion Agenda will build upon Summit discussions to reflect on how the industry can accurately measure and communicate sustainability performance and illuminate the data credibility challenges.
  • The session ‘Establishing circular fashion systems in Cambodia & Vietnam’ outlined the first steps taken by the Global Circular Fashion Forum to establish circular fashion systems in Vietnam and Cambodia with regional stakeholders, government, brand and manufacturer representation.
  • Throughout the Summit, the Innovation Forum connected fashion companies with sustainable solution providers. Exhibitors included Better Work , Circular Fashion Partnership, Compreli, Kno Global, Planatones by Noyon Lanka, Redress Design Award and The ID Factory.
  • Through conversations such as ‘Disruption for Better Wage Systems’ and ‘Empowering the Worker Majority’, there was a resounding message for people to consider the real people in the value chain. Ensuring dignified livelihoods for these workers should have the same sense of urgency as emissions reductions. 
Source:

Global Fashion Agenda

02.11.2022

Swiss textile manufacturer Schoeller Textil AG with new branding

  • Focus on the guiding principle of "textile intelligence" and sustainability

Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies for more than 150 years, made it its mission to develop textile innovations in harmony with nature. Now the company is undergoing an extensive rebranding, whilst unveiling its strong brand foundation in the process. The result embodies the newly defined guiding principle of “Textile Intelligence” - the development and successful implementation of innovative textiles and intelligent textile technologies.

Innovations in the textile industry must meet requirements on several levels – offering both new and optimized solutions to sociological, ecological, and economic challenges of our time. Creating this holistic added value is firmly rooted in the Schoeller brand origin and is still the top priority in textile product development today. The brand essence has thus remained the same, but it has been embodied anew.

  • Focus on the guiding principle of "textile intelligence" and sustainability

Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies for more than 150 years, made it its mission to develop textile innovations in harmony with nature. Now the company is undergoing an extensive rebranding, whilst unveiling its strong brand foundation in the process. The result embodies the newly defined guiding principle of “Textile Intelligence” - the development and successful implementation of innovative textiles and intelligent textile technologies.

Innovations in the textile industry must meet requirements on several levels – offering both new and optimized solutions to sociological, ecological, and economic challenges of our time. Creating this holistic added value is firmly rooted in the Schoeller brand origin and is still the top priority in textile product development today. The brand essence has thus remained the same, but it has been embodied anew.

“At the beginning of the rebranding process, it was clear to us we had to root ourselves in (Swiss) tradition in order to fully realize Schoeller’s entire brand potential and successfully explore new, digital paths,” said Antonio Gatti Balsarri, Schoeller chief commercial officer.

“The goal of the rebranding is to communicate our traditional brand values in a completely new brand presence. The result was a sharpened brand profile, a clear brand strategy and tonality, as well as a clean, modern corporate design. We will specifically address our sustainability commitment through the expansion of digital touchpoints, their cross-media use, and an increased online presence. Simplified, straightforward, sustainable - in accordance with our greatest source of inspiration: nature.”

Transparency and Sustainability
Paramount to Schoeller’s corporate identity is the full disclosure of brand principles and transparency around all business divisions. A simplified logo design was established by reducing logo elements and colors for a modern look and feel that can be produced in a much more resource-efficient manner. Schoeller’s new brand mantra of “Textile Intelligence” speaks to its company mission of more than 150 years.

Schoeller has been a bluesign system partner from the very beginning and uses the Higg Facility Environmental Module (FEM) to assess sustainable performance. In addition to environmentally-friendly manufacturing processes and careful material selection, the highest quality and sustainability standards in production also mean guaranteeing fair working conditions. Schoeller follows a Code of Conduct that guarantees transparent production chains, environmental protection, and fair working conditions.

“Zero Textile Waste” becomes a targeted brand strategy. While the production of textiles and textile technologies is continuously being optimized to preserve resources, the manufacturing processes are often costly and complex. To this end, Schoeller offers new approaches to efforts around Zero Waste in the industry. Its new online shop, “Schoeller re-Fabric” sells textile remnants from production directly to designers and smaller productions to increase its overall production volume efficiency and avoid textile waste.

Source:

Schoeller Textil AG