From the Sector

On the occasion of Global Fashion Summit: Boston Edition 2023, Global Fashion Agenda (GFA) has released the 2023 edition of the Fashion CEO Agenda  — a concise report to support the establishment and implementation of leadership strategies to achieve a net positive fashion sector that puts back more into society, the environment, and the global economy than it takes out. In a first for the Fashion CEO Agenda, this edition has been developed to include subsequent action areas for brands, retailers, and producers.  

With less than seven years to deliver on the UN’s Sustainable Development Goals, fashion industry leaders, together with the broader sector, must take urgent steps to make sustainability an integral part of their business strategies. Developed for executives of fashion brands, retailers, and producers, the Fashion CEO Agenda is a succinct resource to support executives in accelerating tangible action across five socio-environmental sustainability priorities:  

• Respectful and Secure Work Environment
• Better Wage Systems
• Resource Stewardship
• Smart Material Choices
• Circular Systems

The 2023 edition includes action areas that have been established through several years of stakeholder engagement and reinforced through the  global Fashion Industry Target Consultation, led by GFA in partnership with the United Nations Environment Programme (UNEP). The organisations consulted several hundred industry stakeholders through numerous regional workshops and surveys translated into several languages to help inform a holistic framework that captures global perspectives on social and environmental sustainability.  

Action areas outlined in the report include promoting worker access to effective grievance mechanisms, promoting fair compensation and living wages, establishing water stewardship, and addressing overproduction.

Moreover, the report reiterates the need to adopt existing industry-aligned targets, including UNFCCC’s time-bound targets on decarbonisation and the uptake of preferred and low climate impact materials. The material actions outlined are based on consensus across industry stakeholders and topical experts. Extensive stakeholder engagement demonstrated that substantial action is still urgently needed from all actors in the value chain, while such action must be informed by local contexts.

To complement the Fashion CEO Agenda, GFA has created a 2030 Fashion Sector Vision, which presents where the overall sector should be in relation to each of the five sustainability priority areas within only seven years - a critical milestone on the road to net positive by 2050. The objective is to unite the broader sector, consisting of industry actors such as brands, retailers, and producers and other key stakeholders including consumers, citizens, NGOs, innovators, policymakers, and investors. To realise this Vision, it is imperative that the sector moves from ambition to action – the theme underpinning Global Fashion Summit: Boston Edition 2023. GFA now calls on fashion leaders to align their corporate strategies to the priorities and actions laid out in the Fashion CEO Agenda and for the wider sector to support in fostering a conducive environment for scaling this transformation.

Deakin University has signed a partnership agreement with Geelong-based company Xefco as part of its Recycling and Clean Energy Commercialisation Hub (REACH) to conduct new research to transform how our clothing, including jeans, get their colour.

Jeans are one of the most worn garments in the world, but they are also one of the least environmentally friendly, taking around 75 litres of water to dye just one pair.

Deakin’s work with Xefco is helping to explore if a waterless manufacturing process can replace the water intensive processes the clothing industry has used for hundreds of years. The new technology in development is called ‘Ausora’.

Associate Professor Alessandra Sutti, from Deakin’s Institute for Frontier Materials, said it was exciting to be on the commercialisation journey with Xefco, working with the company to discover what is possible and hopefully reduce the world’s fashion footprint.

“If successful, the Ausora technology, which colours fabrics without the need for large quantities of water, will put us a step closer to more efficient and sustainable clothing manufacturing,” Associate Professor Sutti said.

Xefco CEO Tom Hussey said the company’s new pilot plant, housed at Deakin in Geelong, will test different materials, including specialised fabrics such as waterproof items like outdoor jackets and jeans.

“This is the first stage of Xefco’s vision for the technology, with the REACH project focused on demonstrating the commercial viability of the technology at pilot scale and developing processes so it can be scaled up for commercial production,” Mr Hussey said.

“Together, Deakin and Xefco will push the limits of innovation and see what is possible.”
Xefco’s pilot plant is co-located with Deakin researchers at ManuFutures, the state-of-the-art advanced manufacturing hub at Deakin’s Waurn Ponds campus.

Founded in 2018 Xefco now employs 17 people and its products are already making a difference across the world. Its XReflex technology, which reduces consumption of insulation materials, is being used by some of the world’s leading apparel and fashion brands including The North Face.

Backed by a $50 million grant from the Australian Government’s inaugural Trailblazer Universities Program, with industry and university support taking the total project value to $380 million, REACH is facilitating the development of greener supply chains and accelerating business success as markets move from a throughput economy to a circular economy.

Toray Composite Materials America, Inc. headquartered in Tacoma, Washington, has been awarded the "Boeing Supplier of the Year" award, a leadership-nominated award given to supplier companies that support and propel Boeing's strategic objectives through risk-sharing and enduring partnerships. This year, 12 companies were selected from among 11,000 Boeing suppliers worldwide, and CMA was selected as one of them for the Alliance Award. This is Toray's second award from Boeing, receiving the Supplier of the Year Excellence Award in 2019.

Toray began supplying Boeing in 1975 when it first qualified TORAYCA™ T300 carbon fiber for commercial application on the Boeing 737. Since then, Toray has provided high-performance carbon fiber and highly toughened, primary structure carbon fiber composite prepreg on various programs.

The trophy was presented by William A. Ampofo II, Vice President of Parts & Distribution Services and Supply Chain for Boeing Global Services and Chair of the Supply Chain Operations Council to CMA.

Indorama Ventures, in partnership with Polymateria, has been honoured with the INDA Innovation Award for their collaboration in developing pioneering Biotransformation technology to create wipes, which totally biodegrade, leaving no harmful substance or microplastics behind.

The award was presented at the recent World of Wipes International Conference in Atlanta, USA, and recognizes the level of technical innovation and investment that led to developing wipes that both deliver against the sustainability challenges of today while meeting the demands of Indorama Ventures’ customers worldwide.

Through its 10-year partnership agreement with technology innovator Polymateria, Indorama Ventures is applying Polymateria’s unique biotransformation technology to fibers and spunmelt nonwovens. Biotransformation is the world's first biodegradation technology that is capable of delivering full biological consumption of Polyolefin products in the open terrestrial environment. Polyolefin-based materials produced by this technology are especially useful for applications where materials may be leaked into the environment as unmanaged waste.

“We are constantly innovating to live up to our responsibility to optimize the Earth’s resources, as we combine nature and science in our Biotransformation PP - designed to be recycled or returned to nature,” he said. “By bringing Biotransformation technology to Hygiene markets, we hope to offer a real-world solution to waste management. We particularly hope to address aspects of the creation of fugitive waste and remove this from the environment without causing additional, and potentially more dangerous, problems.”

MAS Holdings, a global apparel & textile manufacturing and tech conglomerate, headquartered in Sri Lanka, secures a stake in HeiQ AeoniQ™ as part of its Plan for Change initiative to support the development of next-generation cellulosic filament fibers to replace polyester and nylon.

HeiQ from Switzerland and MAS Holdings entered a partnership for MAS to secure a stake in HeiQ AeoniQ GmbH, a subsidiary of HeiQ Group that will produce HeiQ AeoniQ™, a climate-positive cellulosic yarn.

With this investment, MAS Holdings becomes the first manufacturer to partner with HeiQ AeoniQ™ in their efforts to provide a sustainable alternative to polyester and nylon. The investment to be made by MAS Holdings is part of the group’s strategy to drive a positive environmental impact. The MAS Plan for Change aims to generate 50% of the company’s revenue through sustainable products by 2025, revolutionizing the textile industry with a focus on innovation, sustainable sourcing, and pioneering circularity at scale.

With the closing of this deal, HeiQ and MAS agreed to a 5-year Offtake Agreement for 3,000 tons of HeiQ AeoniQ™ yarn in 2025 and 5,000 tons per year from 2026 to 2029, valued by HeiQ in the aggregate to US$ 100 million. MAS will finalize this commitment within a stipulated time period after achieving milestone 1, and a mutual plan for commercialization. HeiQ and MAS firmly believe that rapid scaling is key to facilitating the fast adoption of sustainable, circular technologies such as HeiQ AeoniQ™.

The HeiQ AeoniQ™ pilot plant in Austria is manufacturing this revolutionary continuous cellulosic filament yarn since Q3 2022, with up to a 100 tons capacity to be upscaled up to 300 tons by the end of 2023.

The HeiQ AeoniQ™ production scale-up is planned to have its definitive boost by early 2026 with the construction of an entirely new gigafactory capable of a 30,000-ton output per year, in a 250M USD estimated investment.

Polyester and nylon, two oil-based fibers, virtually non-recyclable, account for about 70% of all the global textile production, they take between 350 to 1000 years to degrade in nature, are currently close loop recycled at less than 1%, and are at the origin of 35% of the microplastics that can be found in today's oceans. HeiQ AeoniQ™ was innovated and is being hyper-scaled up to change this course of action.

• Project from the Global Organic Textile Standard, European Space Agency and Marple will use AI and satellite imagery to detect organic versus non-organic cotton fields
• Innovative demonstrator project explores the potential of remote monitoring to strengthen integrity and development of organic cotton cultivation
• Project will run across India with first results expected by the end of 2023

In a world first, the Global Organic Textile Standard (GOTS), European Space Agency (ESA) and AI company Marple have today launched a new demonstrator project that aims to show the potential for remote satellite monitoring of organic cotton cultivation systems.

The project, to be carried out under ESA’s Business Applications and Space Solutions (BASS) programme, will train artificial intelligence (AI) to use ESA satellite data to detect cotton fields across India and automatically classify them according to their cultivation standard. By integrating standardised yield metrics, this innovative approach will also enable GOTS to generate realistic estimates of organic cotton yields in specific areas.

Integrated with existing GOTS measures, this project will enable GOTS to further enhance the integrity of organic cotton by developing advanced risk assessment technology for organic certification and preventing fraud from the beginning of the supply chain. “It is an honour and very exciting to be a partner in this ESA Demonstration Project, and it is living up to our claim to be pioneers serving the sustainable textile sector to enable continuous improvement. Technologies like this will be a game changer regarding the integrity and promotion opportunities of organic cotton.” says Claudia Kersten, Managing Director of GOTS.

The project's anticipated impact extends beyond identifying certified organic cotton fields. It is expected to also empower GOTS to recognise cotton fields that have not yet obtained organic certification but possess the potential for a seamless transition to organic cultivation, thanks to their utilisation of traditional and ecologically friendly farming practices. This would enable GOTS to bring a greater number of farmers – particularly those of a smaller size – into the certified organic sector and supply chains, creating new economic opportunities for small-scale farmers and their communities while also helping the textile sector to meet growing consumer demand for organic cotton. Guillaume Prigent, Business Development and Partnerships Officer at the European Space Agency, adds: “This project highlights how space solutions can have a positive impact on the world and is the kind of innovation that ESA supports through its Business Applications and Space Solutions programme.”

The project will run across the distinct cotton growing regions in India, with first results expected by the end of 2023.

India project builds on successful Uzbekistan feasibility pilot
The project is co-financed by GOTS and ESA, in collaboration with Marple GmbH, a German software development firm that developed the CoCuRA (Cotton Cultivation Remote Assessment) software with ESA BASS and successfully piloted it in a feasibility project in 2021 in Uzbekistan.

That venture showed how the trained AI was able to accurately differentiate cotton fields from other crops using only satellite images and sensor data, as well as whether the cotton fields were cultivated organically.

This spurred considerable interest from GOTS, which has committed to the development of cutting-edge technologies that can improve the integrity of the organic textile sector, especially cotton. Dr David Scherf, co-founder of Marple, said: “All our projects strive to leverage advanced technology for a positive impact on the environment and society. We are therefore delighted that our CoCuRA technology, which emerged from a moonshot research project, is being applied in a practical and impactful way. We are excited about the opportunity to work with the exceptional team at GOTS and further strengthen our successful partnership with ESA.”

Renewcell was announced winner of the Sustainable Textile Innovation category of the annual Drapers Sustainable Fashion Awards in London. Drapers, the influential British fashion industry magazine, highlighted that CIRCULOSE® is already in use by global fashion brands, and will continue to a solution for the textile to textile recycling within the fashion industry.

“It is an honor to receive the Sustainable Textile Innovation award from such a prestigious fashion industry publication. Drapers clearly supports the development of solutions the fashion industry so desperately needs, as well as connecting the textile and apparel industry. CIRCULOSE® makes fashion circular by producing a dissolving pulp using 100% textile waste providing the same level of handfeel and quality as virgin materials with no compromise to make fashion circular,” says Patrik Lundström, CEO of Renewcell.

In November 2022, Renewcell opened the first industrial scale recycling facility in Sundsvall, Sweden with production of CIRCULOSE®. In partnership with leading global brands like H&M, Inditex, PVH, Levi’s, and others, Renewcell plans to grow its capacity to 360,000 metric tonnes of annual production by 2030.

With the short slogan ‘NOW’ INNATEX, which takes place from 29 to 31 July 2023 at the Exhibition Centre in Hofheim-Wallau, enters the summer season. The 52nd International Trade Fair for Sustainable Fashion close to Frankfurt am Main is using the slogan to express the urgent need for a sustainable transformation in the fashion industry.

Lounge Area with new themes and collaboration partners
Alongside its well established and constructive partnerships with, for example, the Hessen Retail Federation and Mirjam Smend of Greenstyle Munich and Pureviu, the organisers MUVEO GmbH have entered into a new collaboration agreement with Fashion Changers. The two heads behind this Berlin-based initiative, Nina Lorenzen and Vreni Jäckle, will be holding and moderating two Lounge Talks on the Saturday. On the Sunday and Monday, the other partners will be contributing to the programme with additional experts.

“We are currently discussing several themes for the Lounge Talks, such as size inclusivity and branding strategies for fashion businesses in the digital age,” says Alexander Hitzel, Project Manager for INNATEX. “The new Community Lounge, which brings together the Talks, DESIGN DISCOVERIES and information stands with experts, first appeared in the winter. We still shan’t be putting together a non-stop programme, though, because as an ordering fair INNATEX continues to focus on concentrated working.”

Green Fashion is NOW: Creativity and mood of optimism in the industry
In the community, Hitzel says he perceives an attitude that is far from lethargic, due to the recent crisis-laden years. Among the 220+ exhibitors, several are expanding or even doubling their stand areas. Some labels are announcing entirely new lines as part of their market response. And even traditional textile producers are revealing fresher looks, getting into discussions with suppliers and testing new materials.

“We are excited about the summer fair, because we are already noting an extraordinary degree of creativity and dynamism – which is good!” comments Hitzel. “We need a sustainable counterweight to ultra-fast fashion more than ever.”

Newcomers and labels exhibiting for the first time still have until 1 June 2023 to apply to be DESIGN DISCOVERIES.

Viscose speciality fibre manufacturer Kelheim Fibres, nonwoven producer Sandler, and hygiene product manufacturer pelzGROUP have jointly developed a new panty liner that is plastic-free according to the European Single-Use Plastics Directive (SUPD). This innovative solution is a step towards reducing the amount of plastic in hygiene products – and thus also a contribution to tackling the problem of plastic pollution.

According to a UNEP study on marine litter and microplastics, eight million tons of plastic end up in the oceans every year. A significant portion of this pollution comes from single-use plastic products, including conventional period products such as pads or panty liners.

The partnership between the three companies was formed under the Open Innovation principle, which allowed for creative idea exchange and facilitated the development of an innovative product. According to Jessica Zeitler, R&D Specialist at Sandler, “Our collaboration with Kelheim Fibres and pelzGROUP is a great example of how companies can work together to create solutions that benefit both the environment and consumers. We are proud to be part of this project and the opportunities it offers.”

For hygiene product manufacturer pelzGROUP, it is important to combine sustainability and performance to achieve broad acceptance in the market. “Our panty liner meets the strict requirements of the European Single-Use Plastics Directive (SUPD) while also matching the performance of conventional synthetic products. At the same time, our new panty liner has a completely European supply chain. This means short distances and therefore low CO2 emissions, and – especially in times of global disruption – reliability for our customers,” emphasizes Dr. Henning Röttger, Head of Business Development at pelzGROUP.

"Our viscose speciality fibres are an environmentally friendly and high-performance alternative to synthetic materials," says Dominik Mayer, Project Manager Fibre & Application Development at Kelheim Fibres. "They are at the very beginning of the product value chain and yet have an enormous impact on the functionality of the end product. Open innovation allows us to bring all partners in the value chain to the table, to find the best solution together in a very short time and bring it to commercialisation - the collaboration with Sandler and pelzGROUP is an important milestone in our AHP journey."

Ctrl+Z is ISKO’s latest innovation employing no virgin cotton, only recycled, and regenerated fibers: more durable, stronger, and now bluesign® APPROVED.

The leading denim ingredient brand and the full-service solutions system with a focus on sustainable chemistry have teamed up in a concerted effort to strengthen their partnership while promoting more sustainable textile production. ISKO has achieved the bluesign® APPROVED label for Ctrl+Z recycled denim fabrics containing no virgin cotton and only recycled and regenerated fibers that are made to be fully recyclable with the newest recycling technologies, enabling a fully circular system.

It is a credential that Bluesign grants only to bluesign® SYSTEM PARTNERs, including manufacturers, that meet the strict safety and environmental requirements of the bluesign® CRITERIA such as ensuring production sites are safe for workers, reducing CO2 emissions and water consumption, as well as avoiding hazardous substances in production among many others.

Specifically, Ctrl+Z is material science that hits “undo” on post-industrial waste delivering fabrics made from recycled and regenerated content that look and feel identical to their former compositions with increased strength and durability.