From the Sector

03.07.2024

Salvation Army wins Outstanding Charity Retailer and Environment Awards

Salvation Army charity shops have won two major awards from the Charity Retail Association for Outstanding Charity Retailer of the Year, and Environmental and Sustainability at the CRA Annual Conference held at the Harrogate Convention Centre on 26th June 2024.

This is the second time the charity has won the Outstanding Charity Retailer of the Year Award in the past four years - winning it outright in 2022 and 2024, and also being shortlisted in 2021 and 2023.

The Environmental and Sustainability Award sets out specific criteria that organisations must demonstrate, including the introduction of green policies, and new ways of dealing with textile recycling.

Both award categories focused on retail initiatives and key achievements over the previous 12 months. SATCoL recently announced its highest trading results and a record-breaking donation to its parent charity of over £11.2m.

In 2022 SATCoL launched its 5-Year Strategic Plan under the theme of ‘Dare to CARE’ – this included new performance measures for People, Planet and Profit. CARE represents SATCoL's values of Compassion, Accountability, Respect and Equality. The company continues to invest in its donation centres and refurbishing more high street shops – 10 new donation centres opened and 9 high street shops were refurbished in the year 2022-23.

SATCoL has also invested heavily in innovations including FibersortTM, an automatic sorting process that identifies and sorts second-hand garments by fibre type, and Project Re:claimTM, a commercial-scale polyester recycling plant designed to recycle end-of-life textiles. Project Re:claim is a joint venture with Project Plan B.

More information:
Salvation Army Trading Company Ltd Awards Retail Stationary retail

Source:

Salvation Army Trading Company Ltd (SATCoL)

Sappi's Blue Couch Series: “Packvertising” as an effective marketing strategy

Packaging not only protects the product, it is also a powerful marketing and advertising tool that influences customers’ purchasing decisions. In the upcoming episode of Sappi’s Blue Couch series, viewers will find out what is meant by “packvertising” and how brand manufacturers can best showcase their products at the point of sale.

“Packvertising and the power of brand at the point of sale”
Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing
Tuesday, 26 April at 10:00 (CET)

The way people make purchase decisions in the face of overwhelming choice is very complex. Subconsciously, the brain is constantly at work making judgements about sensory signals such as touch, smell and sound. To attract customer attention, manufacturers should not only pay attention to functionality when selecting packaging material, but also never lose sight of the tactile experience.

“Packvertising and the power of brand at the point of sale”
Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing
Tuesday, 26 April at 10:00 (CET)

So how do brand manufacturers go about selecting the right packaging material? How can packaging trigger emotions with consumers? And what role does environmental awareness play here? Lars Scheidweiler, Head of Packaging Solutions at Sappi, and Olaf Hartmann, Managing Director of the Multisense Institute for Sensory Marketing, will discuss this in the upcoming episode of the Blue Couch Series. Among other things, Hartmann will report on an interesting experiment that illustrates the impact various surface structures have on consumer behaviour.
The “Packvertising and the power of brand at the point of sale” episode will be broadcast on 26 April.

Search

Sitemap

Salvation Army wins Outstanding Charity Retailer and Environment Awards

Sappi's Blue Couch Series: “Packvertising” as an effective marketing strategy