From the Sector

At Pitti Uomo, Bemberg™ by Asahi Kasei celebrates the new year exploring the company’s 90 years anniversary and journey. In Florence, Bemberg™ past and present are linked by style: on display are key historic garments worn by icons such as J.F. Kennedy belonging to historic Roman Sartoria Litrico together with Bemberg ™ new visionary claim “Crafted Elegance“.

On January 11^th, Bemberg™ will be at Pitti Uomo 101 featuring an exclusive collaboration with Luca Litrico, head of the Roman historic Sartoria Litrico, founded by his uncle Angelo Litrico in 1951. He became famous for crafting the highest-quality suits for all the most important men of Dolce Vita era, from Richard Burton to Marcello Mastroianni. Its historic relevance has even been recognized by the Ministry of Cultural Heritage, thanks to its archive composed of hundreds of photos and sketches signed by Angelo Litrico himself. For this occasion, Bemberg™ will showcase four historic suits wore by true style arbiters a such as: former US president John F. Kennedy, dolce vita poster-boy Rossano Brazzi, American astronaut James B. Irwin and iconic fashion designer Angelo Litrico. All garments feature stylish linings woven with Bemberg™ fiber disclosing its ductility always in vogue through time. Over the decades, Bemberg™ established heritage in formal lining has expanded into new territories and able to represent also contemporary outerwear styles.
 
“We are so excited to be back in Florence. Pitti Uomo and Italy are the perfect starting point of our journey through style.” says Mr. Koji Hamada, CEO of Asahikasei Fibers Italia, “At our booth visitors can glimpse the link between past and present, our values and chromosomes for the fashion to come.”

Bemberg™ vision is centred around contemporary beauty, and uniqueness – the fibre manufacturing is exclusively taking place in Nobeoka, where its closed-loop circular economy production approach together its transparent and traceable processes are able to guarantee the responsible certified values.
 
Bemberg™ by Asahi Kasei will unveil the second chapter of its journey at Première Vision in Paris with an exhibition where visitors will be able to explore the fashion world, from India to Japan, through fabrics and style of today and tomorrow.

Intertextile Shanghai Home Textiles – Autumn Edition will return from 24 – 26 August 2020 at the National Exhibition and Convention Center (Shanghai), organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). Stepping into its 26th edition, the trade fair will provide exhibitors the perfect opportunity to introduce new products and expand their distribution networks, as well as serving as a source of information and inspiration for professionals in every aspect of the industry.
 
Celebrating its 25th anniversary last August, the Autumn Edition of Intertextile attracted 1,147 exhibitors from 27 countries & regions, as well as 35,390 trade buyers from 117 countries & regions (2018: 104), reflecting the increasing internationalism of Messe Frankfurt’s textile fairs in China, and the growing opportunities for international suppliers to meet a wide range of buyers in Shanghai. The trade fair’s capacity to attract large and diverse crowds has reinforced its status as the leading business platform for the home textile industry in the Asia Pacific region.
 
In the next edition, a large collection of quality Chinese companies, as well as premier overseas brands will once again present the entire spectrum of home and contract textile products including:

• Textile editors
• Whole Home Products
• Windows & Upholstery
• Bedding, Bath, Kitchen & Table
• Carpets & Rugs
• Sun-Protection
• Wallcovering
• Digital Print & Technics
• Fibers, Yarns & Chemicals
• Textile Designs

Opportunities abound in China’s home textiles market
 
“The upcoming Autumn Edition of Intertextile is set to offer suppliers and buyers the best platform to capture new business opportunities, especially as we continue to focus on bringing together more key players from the textiles, interiors, architecture and hospitality sectors in China and internationally,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.
 
“Over the years, Intertextile has been evolving from a traditional trade fair to an immersive and interactive experience that inspires and engages attendees. Today, the fair is more than a business platform; it also delivers state-of-the-art home trends, valuable networking opportunities, as well as innovative and strategic solutions for brand development through a series of fringe programme events,” Ms Wen further explained.
 
As one of the selected exhibitors featured in the Talks & Tours series at the 2019 fair, Mr Thomas Luys, Sales Manager of LIBECO-LAGAE: “We had quite a diverse range of visitors, including an increase in e-commerce buyers, but also more traditional upholstery fabrics buyers. Our booth was also part of the Talks & Tours, so it was important to tell our story to a diverse range of visitors on this tour.”
 
 
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.