From the Sector

Hologenix® announces that its newest innovation has achieved two recognitions. In addition to being a Top Ten winner in the Fibers & Insulation Category of ISPO Textrends Fall/Winter 2023/24, pure white CELLIANT has been shortlisted in the Drapers Sustainable Fashion 2022 Awards. The company is sharing the spotlight with recognized brands such as H&M, Sweaty Betty and Timberland. According to Drapers, the leading authority on fashion retailing in the UK since 1887, which sponsors these awards annually, this year they received the most entries ever, making them very competitive.

To create pure white CELLIANT rPET fiber, Hologenix developed a strategic partnership with the Ireland-based Wellman International Limited, a fully owned subsidiary of Indorama Ventures. Indorama Ventures is investing $1.5 billion on sustainability initiatives, allowing them to recycle 50 billion PET bottles globally by 2025 to support the growth of the circular economy. Wellman International has been a pioneer of recycling technologies for almost 50 years, offering specialist solutions for the medical, hygiene, automotive, home care and apparel sectors.  

Pure white CELLIANT rPET fiber is sustainably manufactured, with a low-impact supply chain. It is achieved by embedding bioceramic materials, that are naturally derived and ethically sourced, into fibers, yarns and fabrics. Wellman International has converted 100% of pure white CELLIANT Polyester production into rPET. This conversion to rPET has been implemented across all CELLIANT product categories, replacing traditional polyester and dramatically enhancing CELLIANT’s sustainability initiatives.

Pure white CELLIANT is recognized as a Class 1 medical device in the European Union and is able to carry the CE mark. Like CELLIANT, pure white CELLIANT captures and converts body heat into infrared energy, powering bio-responsive textiles. This energy is reflected back to the body, resulting in increased local circulation and cellular oxygenation. These advantages have a variety of wellness benefits, including stronger performance, faster recovery and better sleep, as well as many functional properties such as thermoregulation, quick-dry properties and odor inhibition.  

Wellman International distributes pure white CELLIANT fibers across Europe, the Middle East, Africa, Asia and the USA.

• CELLIANT®, Hologenix’s flagship product, makes impact in pure white color

 
Aeon, the largest retailer in Asia, is introducing “Recovery Wear,” called TOPVALU SELECT CELLIANT – undershirts – using the first-ever CELLIANT® fibers from Hologenix that are pure white in color.  It will be available in about 350 stores throughout Japan and at Aeon’s official online store, Aeon Style Online.  Aeon is expecting sales of TOPVALU SELECT CELLIANT to increase substantially by 2025.
 
TOPVALU SELECT CELLIANT offers the benefits of CELLIANT, a responsive textile that captures and converts body heat into infrared, with the pure white color Aeon customers have requested.
 
Many men prefer to wear white undershirts under their business shirts in Japan. In response to such demands, AEON planned and developed the pure white CELLIANT undershirt for the first time.  TOPVALU SELECT CELLIANT is registered as a general medical device in Japan.
CELLIANT mineral-infused fabrics have been shown to help regulate body temperature and improve local circulation in healthy individuals for faster recovery, better sleep and stronger performance during the day.
 
“We are very excited by the introduction of the first-ever CELLIANT product in pure white,” said Seth Casden, Hologenix Co-Founder and CEO. “Achieving this pure white color took a lot of dedicated effort from our global research team and we commend Aeon for being the first to introduce it to the consumer market.”

Kelheim Fibres, a leading manufacturer of viscose specialty fibers, and Hologenix®, creators of CELLIANT®, a responsive textile using infrared technology, partnered to create CELLIANT® viscose, a combination of nature and performance.

CELLIANT viscose in blends with cotton, regular viscose, MicroModal®, lyocell and wool offers a range of varieties. Among the many applications, it is especially suitable for performance wear, luxury loungewear, casual wear, bedding, towels and beauty.

CELLIANT viscose features natural, ethically sourced minerals embedded into plant-based fibers to create infrared products that capture and convert body heat into infrared, improving cellular oxygenation.

Kelheim’s flexible technology permits targeted interventions in the viscose fiber process and delivers this fiber that provides full functionality without the need for any additional processing steps, while impressing with a softer feel and cost and time savings compared to coated fabrics.

Dominik Mayer, Kelheim’s Project Manager for Fibre & Application Development, and Courtney OKeefe, Hologenix’s Chief Supply Officer, will share the story behind the development of CELLIANT® viscose and how this first in-fiber sustainable solution on the market was developed. They will present at a webinar during the Dornbirn Global Fiber Conference Thursday, September 16, at 5:50 pm CEST.

Hologenix, creators of Celliant®, infrared responsive technology, and Kelheim Fibres, a world-leading manufacturer of viscose specialty fibers, have partnered to launch Celliant Viscose at ISPO Munich 2021. Celliant Viscose is a finalist in Best Products by ISPO and will be showcased in the Fibers & Insulations Category for ISPO Textrends, where realistic views and 3-D simulations will be available for each material.

The introduction of nature-based Celliant Viscose will be the first in-fiber infrared sustainable solution on the market and meets a consumer demand for more environmentally friendly textiles. An alternative to synthetic fibers and extremely versatile, Celliant Viscose blends beautifully with cotton, micromodal, lyocell, wool varieties including cashmere. It also has many applications across industries as it is ideal for performance wear, luxury loungewear, casual wear and bedding.

Celliant Viscose features natural, ethically sourced minerals embedded into plant-based fibers to create infrared products that capture and convert body heat into infrared, increasing local circulation and improved cellular oxygenation. This results in stronger performance, faster recovery and better sleep.

Celliant Viscose provides all the benefits of being a viscose fiber — lightweight, soft, highly breathable, excellent moisture management — as well as fiber enhancements from Celliant infrared technology. Celliant’s proprietary blend of natural minerals allows textiles to capture and convert body heat into full-spectrum infrared energy, resulting in stronger performance, faster recovery and better sleep. In addition, Celliant is durable and will not wash out, lasting the useful life of the product it powers.

An Affordable, Long-lasting Solution with Diverse Applications
As opposed to other IR viscose products which are coatings based, Celliant Viscose’s in-fiber solution increases wearability and longevity with a soft feel, durability from washing and longer life. The combination of Kelheim’s distinctive technology and the Celliant additives creates this unique fiber that provides full functionality without the need for any additional processing step — a new standard in the field of sustainable IR viscose fibers. This single processing also makes Celliant Viscose more cost-effective and time-efficient than coatings.

In addition, Kelheim’s flexible technology allows targeted interventions in the viscose fiber process. By modifying the fiber’s dimensions or cross sections or by incorporating additives into the fiber matrix, Kelheim can precisely define the fiber’s properties according to the specific needs of the end product.

Highly Sustainable
Celliant Viscose is a plant and mineral-based solution for brands seeking an alternative to synthetic fibers. It contains natural raw materials that are from the earth and can return safely to the earth.

Nature-based Celliant Viscose is certified by FSC® or PEFC™, which guarantees the origin in sustainably managed plantations, and is part of the CanopyStyle initiative to protect ancient and endangered forests. The production of Celliant Viscose takes place exclusively at the Kelheim facilities in Germany, complying with the country’s strict environmental laws and guaranteeing an overall eco-friendly product.

Backed by Science
Celliant is rigorously tested by a Science Advisory Board composed of experts in the fields of physics, biology, chemistry and medicine. The Science Advisory Board has overseen 10 clinical, technical and physical trials, and seven published studies that demonstrate Celliant’s effectiveness and the benefits of infrared energy.

For more information, visit www.celliant.com/celliant-viscose/