From the Sector

Following the successful commissioning of two new Monforts Montex wide-width stenter lines and additional environmental management equipment at its plant in Germany, GtA – Society for Textile Equipment GmbH – is aiming to be the first textile finishing company to become entirely CO2-neutral in the manufacture of all of its products by 2025.

GtA is a partner company to Germany’s large-format digital printing fabric leader, Georg and Otto Friedrich GmbH, which has has this year been able to considerably expand its portfolio due to the new Monforts lines.

Headquartered in Gross-Zimmern, close to Frankfurt, Georg and Otto Friedrich GmbH and its partners in Germany have an annual production of 37 million square metres of warp knits for a range of end-use applications, including garments, automotive interiors and technical textiles, but increasingly with a concentration on digital printing substrates.

Fault-free textiles

A new standard in pure white, 100% clean and fault-free textile substrates has been demanded by this market in recent years due to the rapid growth in digitally-printed banners and billboards – often referred to as ‘soft signage’.

The substrates of choice for digital printing are 100% polyester warp knits which are resilient and allow excellent take-up of inks, and vibrant colours and clear and precise images to be achieved with digital printing techniques. The knitted construction also has the advantage of elasticity, which is a plus in terms of flexibility for installers.

Critically, the warp knitted fabrics have extremely smooth surfaces which is becoming increasingly important due to the general move away from PVC coatings which were the standard in the past.

It was to finish these fabrics for Georg and Otto Friedrich GmbH as well as providing such services for many other customers, that the GtA plant in Neresheim, Baden-Württemberg, was established in 2015.

The purpose-built plant on a greenfield site was initially equipped with a fully-automated, 72 metre long Monforts installation comprising a washing machine integrated with a 3.6 metre wide, seven-chamber Montex stenter. The line quickly went from single to double shift production and then to 24/7 operation  to meet demand.

Expanded widths

Building on the success of this installation, GtA has now installed two more Montex stenter lines – both in expanded working widths of 5.6 metres and purpose-built at Montex GmbH in Austria.

A six-chamber Montex unit is combined with a washing machine to guarantee the purity of the substrates, while a five-chamber line is integrated with a wide-width coating machine. This new coating capability at GtA has led to a number of new additions to the Georg and Otto Friedrich DecoTex range for digital printing, including wide width fabrics with flame retardant, antimicrobial and non-slip finishes.

The new Montex stenter lines benefit from all of the latest innovations from Monforts, including the Smart Sensor system for the optimised maintenance planning of key mechanical wear components on the stenters. A comprehensive overview of the condition of all parts at any time is now available for operators within the highly intuitive Qualitex visualization software.

With Qualitex, all article-specific settings can be stored and the formulations for thousands of treatment processes called up again at any time. Individual operators can also personalise their dashboards with the most important machine functions and process parameters.

Environmental commitment

GtA is run by a seasoned team of textile professionals led by Managing Director Andreas Niess.

“We have received excellent service from Monforts from the outset and we were happy to place the order for these two new lines as part of our ongoing cooperation,” he says. “With all of the latest Monforts advances in technology we are fully in control of all production and quality parameters with these lines, as part of our significant commitment to innovative environmental technology.”

The GtA plant, which operates in near-cleanroom conditions, has also been equipped with proprietary technology to fully exploit the Monforts air-to-air heat recovery systems that are now standard with Montex stenters.

“Around 30 per cent of our investment volume at the site goes to energy-saving measures and we are sure that this commitment is worthwhile,” Mr Niess says. “As an example, our integrated heat recovery system fully exploits the waste heat from the process exhaust air and the burner exhaust gases of the Monforts stenters, allowing us to achieve an exhaust air temperature of  between 30 to 34°C, compared to what would conventionally be between 140 to 160°C. Another focus has been on exhaust air purification technology and here too, the latest technology has been installed with integrated heat recovery elements.”

This, he adds, saves 52% of the energy that would normally be used – equating to 5,800,000 KwH per year. The necessary audits for energy-efficient companies are also carried out annually.

In addition, GtA has purpose-designed the automatic chemical mixing and dosing systems that feed the padders for the key treatments that are carried out on the fabrics through the stenters.

The company is going further, however, in its pursuit of clean production and raw materials.

"We want to be an asset and not a burden on our immediate environment and therefore do not use any additives containing solvents," Mr Niess says. “We were the first to use fully halogen-free flame retardant chemistry, and we use bio-based, finely ground alumina products for the washing process instead of surfactants. PES polyester yarns made from recycled material are also increasingly used and the latest additions to our raw materials portfolio, the RC-Ocean products, are made from recycled sea plastic.

“We are now planning a combined heat and power plant for the production of electrical energy and heat and we will also build a photovoltaic system that converts solar radiation into electrical energy. GtA wants to be the first textile finishing company to be CO2-neutral in the manufacture of all of its products by 2025. The complete heat supply and heating for the 13,000 square metre production hall, as well as the office building and the hot water supply for the domestic water, is already energy-neutral. We are convinced that this commitment will pay off in the long term and our positive business development proves that sustainability and business profitability are perfectly compatible.”

In addition to the products for Georg and Otto Friedrich GmbH, GtA  offers its manufacturing capacities for other customers as a contract service.

All products are manufactured in accordance with Öko-Tex Standard 100, product class 1 and the company is also involved in the research and development of new sustainable manufacturing processes, in cooperation with many regional universities and funding project partners.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

• STOP TALKING. START ACTING.
• Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

ECOALF creates high-quality garments using recycled materials collected from the bottom of our oceans. Commitment, sustainability and innovation are at the core of everything the company does, resulting in both conscious and stylish urban, adventure, knitwear and activewear pieces.   
 
“I love collaborating with people that also believe we have the opportunity to change the world for the better. It’s no longer about what you do, but how you do it. It is important to stand up for what you believe in, because fashion cannot just be about looking good.” – Javier Goyeneche, President and Founder of ECOALF. 

On Wednesday, January 16th, at 10am and 2pm, Goyeneche will present his brand’s values, philosophy and way of working on the experience floor of SHOW&ORDER X PREMIUM at Kühlhaus, right next to the STATION area. Show visitors, media and other exhibitors are invited to listen, learn and discuss.   
 
The art piece in partnership with Garaizabal unveiled at PREMIUM on January 15th is filled with waste to portray our everyday reality, and purposefully interactive so that visitors can throw their own trash inside the installation. The aim is to educate about correct waste disposal and show that every individual’s decision matters: Stop, Think, Act.

Mostafiz Uddin, Managing director, Denim Expert Ltd., founder and CEO, Bangladesh Apparel Exchange spoke at the Copenhagen Fashion Summit 2018 during a panel on Tuesday the 15th of May 2018 about the Transparency in the supply chain.

This makes him the first Bangladeshi garment manufacturer to participate as a panel speaker at a CFS ever. His speech revolved around the apparel industry in his home country of Bangladesh and how his vision influences the way his company manufactures.
The panel was visited by over 1300 top profile participants, including her Highness the Crown Princes of Denmark. It was opened by CEO Leslie Johnson of the C&A Foundation.

Mostafiz Uddin said after the panel: “I am thankful to the CFS organisers for giving me such a great opportunity and honour, to my country to share the true story of Bangladesh and our apparel industry.”
About Mostafiz Uddin: Mostafiz Uddin is managing director of Denim Expert Ltd., an environmentally sustainable and socially responsible compliant garment manufacturing plant in Chittagong, Bangladesh. A visionary entrepreneur in the development of sustainable apparel systems, Uddin is personally driven by social and environmental ethics and is recognised as a game changer through his introduction of sustainable practices, innovation and fashion disruption, which he sees as key to the future of the Bangladesh apparel industry.
Uddin founded the Bangladesh Apparel Exchange (BAE) to promote sustainable practices within the Bangladesh apparel industry and to improve the country’s image via various initiatives under the banner of BAE, including the Sustainable Apparel Forum, the Bangladesh Fashionology Summit and Bangladesh Denim Expo. Through these endeavours he strives to promote the advancement of sustainable practices, including environmentally sound production methods, full transparency, innovation, circularity and technology.

About the Copenhagen Fashion Summit: The sixth edition of the Summit also boasted 75 high-level speakers, including sustainability thought leader David Roberts of Singularity University; EU Commissioner for Competition Margrethe Vestager; COO Eric Sprunk of NIKE; CEO Spencer Fung of Li & Fung; Vogue US fashion director Tonne Goodman; sustainability pioneer Dame Ellen MacArthur; models and entrepreneurs Lily Cole and Edie Campbell, the founders of Highsnobiety, Vestiaire Collective, Fashion Revolution, and many more. The hosts were Amber Valletta, actress, model and entrepreneur, and Tim Blanks, editor-at-large of The Business of Fashion.

Wrapping up two days of intense leadership roundtables, conversations and business meetings was a panel discussion featuring the Strategic Partners of Global Fashion Agenda: Kering, H&M, Target, Li & Fung and Sustainable Apparel Coalition, who took the stage to address why sustainability should be a leadership priority and to discuss some of the recommendations from the Pulse of the Fashion Industry 2018 report, released the week prior to the Summit.