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Fashion Revolution
19.08.2022

Results of the FASHION TRANSPARENCY INDEX 2022

The world’s largest fashion brands and retailers must increase transparency to tackle the climate crisis and social inequality, according to the latest Fashion Transparency Index.

The seventh edition of the Fashion Transparency Index ranks 250 of the world’s largest fashion brands and retailers based on their public disclosure of human rights and environmental policies, practices, and impacts, across their operations and supply chains.

  • Brands achieved an average score of just 24%, with nearly a third of brands scoring less than 10%
  • The majority of brands (85%) do not disclose their annual production volumes despite mounting evidence of clothing waste around the world
  • Most major brands and retailers (96%) do not publish the number of workers in their supply chain paid a living wage

The Index reveals insights into the most pressing issues facing the fashion industry, like:

The world’s largest fashion brands and retailers must increase transparency to tackle the climate crisis and social inequality, according to the latest Fashion Transparency Index.

The seventh edition of the Fashion Transparency Index ranks 250 of the world’s largest fashion brands and retailers based on their public disclosure of human rights and environmental policies, practices, and impacts, across their operations and supply chains.

  • Brands achieved an average score of just 24%, with nearly a third of brands scoring less than 10%
  • The majority of brands (85%) do not disclose their annual production volumes despite mounting evidence of clothing waste around the world
  • Most major brands and retailers (96%) do not publish the number of workers in their supply chain paid a living wage

The Index reveals insights into the most pressing issues facing the fashion industry, like:

  • As new and proposed legislation focuses on greenwashing claims, almost half of major brands (45%) publish targets on sustainable materials yet only 37% provide information on what constitutes a sustainable material.
  • Only 24% of major brands disclose how they minimise the impacts of microfibres despite textiles being the largest source of microplastics in the ocean.
  • The vast majority of major brands and retailers (94%) do not disclose the number of workers in their supply chains who are paying recruitment fees. This paints an unclear picture of the risks of forced labour as workers may be getting into crippling debt to accept jobs paying poverty wages.
  • While many brands use their channels to talk about social justice, they need to go beyond lip service. Just 8% of brands publish their actions on racial and ethnic equality in their supply chains.

Despite these results, Fashion Revolution is encouraged by increasing supply chain transparency among many major brands, primarily with first-tier manufacturers where the final stage of production occurs, e.g. cutting, sewing, finishing and packing. Nine brands have disclosed their first-tier manufacturers for the first time this year. It is encouraging to see significant progress across market segments including luxury, sportswear, footwear and accessories and across different geographies.

Fashion Revolution’s co-founder and Global Operations Director Carry Somers says: “In 2016, only 5 out of 40 major brands (12.5%) disclosed their suppliers. Seven years later, 121 out of 250 major brands (48%) disclose their suppliers. This clearly demonstrates how the Index incentivises transparency but it also shows that brands really are listening to the millions of people around the world who keep asking them #WhoMadeMyClothes? Our power is in our persistence.”

More key findings from the Fashion Transparency Index 2022:

Progress on transparency in the global fashion industry is still too slow among 250 of the world’s largest fashion brands and retailers, with brands achieving an overall average score of just 24%, up 1% from last year
For another year, the initiative has seen major brands and retailers publicly disclose the most information about their policies, commitments and processes on human rights and environmental topics and significantly less about the results, outcomes and impacts of their efforts.

Most (85%) major brands still do not disclose their annual production volumes despite mounting evidence of overproduction and clothing waste
Thousands of tonnes of clothing waste are found globally. However, brands have disclosed more information about the circular solutions they are developing (28%) than on the actual volumes of pre- (10%) and post-production waste they produce (8%). Brands have sat by as waste importing countries foot the bill, resulting in serious human rights and environmental implications.

Just 11% of brands publish a responsible purchasing code of conduct indicating that most are still reluctant to disclose how their purchasing practices could be affecting suppliers and workers
Greater transparency on how brands interact with their suppliers ought to be a first step towards eliminating harmful practices and promoting fair purchasing practices. The poor performance on transparency in this vital area is a missed opportunity for brands to demonstrate they are serious about addressing the root causes of harmful working conditions, including the instances where they themselves are the key driver.

Despite the urgency of the climate crisis, less than a third of major brands disclose a decarbonisation target covering their entire supply chain which is verified by the Science-Based Targets Initiative
Many brands and retailers rely heavily on garment producing countries that are vulnerable to the impacts of the climate crisis, yet our research shows that only 29% of major brands and retailers publish a decarbonisation target covering their operations and supply chain which is verified by the Science Based Targets Initiative.

Only 11% of brands publish their supplier wastewater test results, despite the textile industry being a leading contributor to water pollution
The fashion industry is a major contributor to water pollution and one of the most water intensive industries on the planet. Only 11% of major brands publish their wastewater test result, and only 25% of brands disclose the process of conducting water-related risk assessments in their supply chain. Transparency on wastewater test results is key to ensuring that brands are held accountable for their potentially devastating impacts on local biodiversity, garment workers and their communities.

Most major brands and retailers (96%) do not publish the number of workers in their supply chain paid a living wage nor do they disclose if they isolate labour costs
Insufficient progress is being made by most brands towards ensuring that the workers in their supply chain are paid enough to cover their basic needs and put aside some discretionary income. Just 27% of brands disclose their approach to achieving living wages for supply chain workers and 96% do not publish the number of workers in their supply chain paid a living wage. In response, we have joined forces with allies across civil society to launch Good Clothes, Fair Pay. The campaign demands groundbreaking living wage legislation across the garment, textile and footwear sector.

 

More information:
Fashion Revolution Fashion Transparency Index
Source:

Fashion Revolution

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Ryan Ragan, new Director of Membership and Industry Relations at INDA Photo: INDA. Ryan Ragan, new Director of Membership and Industry Relations
18.08.2022

INDA: Ryan Ragan New Director of Membership and Industry Relations

INDA, the Association of the Nonwoven Fabrics Industry, has named experienced operations and development officer Ryan Ragan as its new Director of Membership and Industry Relations to retain and grow memberships and enhance member values. He brings 20 years of experience from various bio-medical and healthcare organizations.

For the past four years he worked in domestic and international business development at the Accreditation Commission for Health Care, (ACHC).
He began his career the U. S. Marines before transitioning to business after being discharged. Ragan also helped the Central Jersey Blood Center achieve record-setting growth in his first two years as its Chief Operating Officer. In another role, he trained management candidates at Grifols to take over and run both existing and start up biomedical facilities.

As Business Development Manager for ACHC, he helped develop and launch pharmaceutical and home health programs in Italy and Saudi Arabia.  Ragan’s team also oversaw relationships with state and national associations.

INDA, the Association of the Nonwoven Fabrics Industry, has named experienced operations and development officer Ryan Ragan as its new Director of Membership and Industry Relations to retain and grow memberships and enhance member values. He brings 20 years of experience from various bio-medical and healthcare organizations.

For the past four years he worked in domestic and international business development at the Accreditation Commission for Health Care, (ACHC).
He began his career the U. S. Marines before transitioning to business after being discharged. Ragan also helped the Central Jersey Blood Center achieve record-setting growth in his first two years as its Chief Operating Officer. In another role, he trained management candidates at Grifols to take over and run both existing and start up biomedical facilities.

As Business Development Manager for ACHC, he helped develop and launch pharmaceutical and home health programs in Italy and Saudi Arabia.  Ragan’s team also oversaw relationships with state and national associations.

At INDA, he will work with members to help identify opportunities and work internally to determine how INDA can be a resource for solutions.  He will strive to add additional value to INDA members through education and new service lines.

Ragan holds a bachelor’s degree in Business, from the University of Phoenix.

 

More information:
INDA
Source:

INDA

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(c) adidas AG
18.08.2022

adidas Originals and Sean Wotherspoon team up with Hot Wheels

The Los Angeles-based designer Sean Wotherspoon returns with another release, this time combine his love for all forms of automotive memorabilia by bringing Hot Wheels into the frame to create a race inspired collection of apparel and footwear, brought to life with a series of bold graphics.

The apparel collection features a race jacket, long sleeve mesh t-shirt, cotton tee, trail shorts, a bucket hat and reversible tote bag. While the footwear release is comprised of an updated Superturf Adventure shoe with detachable patches and a take on adidas’ classic slider, the Adilette.

The Los Angeles-based designer Sean Wotherspoon returns with another release, this time combine his love for all forms of automotive memorabilia by bringing Hot Wheels into the frame to create a race inspired collection of apparel and footwear, brought to life with a series of bold graphics.

The apparel collection features a race jacket, long sleeve mesh t-shirt, cotton tee, trail shorts, a bucket hat and reversible tote bag. While the footwear release is comprised of an updated Superturf Adventure shoe with detachable patches and a take on adidas’ classic slider, the Adilette.

More information:
adidas adidas Originals Clothing industry shoes
Source:

adidas AG

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17.08.2022

Far Furore – Furore machen: Leitthema der MUNICH FABRIC START

Aufsehen erregen. Einen außergewöhnlichen Zustand der Begeisterung erzeugen. Rasend vor Wut und gleichzeitig voller Verzückung. All diese Widersprüche beinhaltet das Wort „Furore“ – und damit das aktuelle Leitthema der 50. MUNICH FABRIC START. Die Farb- und Materialtrends für Herbst/Winter 23/24 spiegeln dies in einer Kontroverse wider – von ruhig, dezent und natürlich bis hoch-innovativ, impulsiv und provokativ; von nahezu unsichtbar bis maximal plakativ.

Mit knapp 900 Aussteller:innen und 1.500 Kollektionen auf einer Gesamtausstellungsfläche von rund 45.000 Quadratmetern umfasst die MUNICH FABRIC START inzwischen acht Bereiche: Fabrics und Additionals mit internationalen Materialinnovationen für alle Bekleidungssegmente, ReSOURCE und Sustainable Innovations für nachhaltige Innovationen, Design Studios mit Stoffdesigns und neuen Entwicklungen für Prints auf vergrößerter Fläche, den Innovationshub KEYHOUSE, das Denim Powerhouse BLUEZONE und das neue Sourcing-Areal THE SOURCE für internationale, vertikale Integration.

Aufsehen erregen. Einen außergewöhnlichen Zustand der Begeisterung erzeugen. Rasend vor Wut und gleichzeitig voller Verzückung. All diese Widersprüche beinhaltet das Wort „Furore“ – und damit das aktuelle Leitthema der 50. MUNICH FABRIC START. Die Farb- und Materialtrends für Herbst/Winter 23/24 spiegeln dies in einer Kontroverse wider – von ruhig, dezent und natürlich bis hoch-innovativ, impulsiv und provokativ; von nahezu unsichtbar bis maximal plakativ.

Mit knapp 900 Aussteller:innen und 1.500 Kollektionen auf einer Gesamtausstellungsfläche von rund 45.000 Quadratmetern umfasst die MUNICH FABRIC START inzwischen acht Bereiche: Fabrics und Additionals mit internationalen Materialinnovationen für alle Bekleidungssegmente, ReSOURCE und Sustainable Innovations für nachhaltige Innovationen, Design Studios mit Stoffdesigns und neuen Entwicklungen für Prints auf vergrößerter Fläche, den Innovationshub KEYHOUSE, das Denim Powerhouse BLUEZONE und das neue Sourcing-Areal THE SOURCE für internationale, vertikale Integration.

Seit Wochen ausgebucht, ist THE SOURCE die neue europäische One Stop Solution für ein ganzheitliches Fashion Sourcing und neu gedachte Wertschöpfungsketten. 65 ausgewählte internationale Fertigungsunternehmen präsentieren ihre Angebote von Cut-Make-Trim (CMT) bis hin zur High End Production. Durch ein Cluster der wichtigsten Beschaffungsländer wie Portugal, Türkei, Marokko, Tunesien, Bosnien und Vietnam entsteht ein businessrelevanter Mix für die Risikodiversifikation, genre- und preislagenunabhängig. Die MUNICH FABRIC START hat dafür die neue Halle 8 mit rund 2.500 Quadratmetern zusätzlicher Fläche entwickelt. Die unter Denkmalschutz stehende, jüngst fertigrestaurierte, direkt an das bisherige MUNICH FABRIC START Gelände angrenzenden Lokhalle ist dafür die perfekte Location - mit gigantischen Ausmaßen und spektakulärer Architektur eine der größten, freitragenden historischen Stahltragwerkhallen Europas.

ReSOURCE, die Sourcing Plattform für nachhaltige Materialentwicklungen, bietet bio-zertifizierte, biobasierte, recycelte, kreislauffähige oder aus regenerativen Quellen hergestellte Stoffe und Zutaten und gewinnt weiterhin an Bedeutung.

Für die DESIGN STUDIOS wurde im Atrium 3 des MOC ein neues Areal geschaffen. Mit rund 40 Studios hat sich die Ausstellerzahl verdoppelt. Neben bekannten Namen wie buntastic, Eleonora Clerici, Fusion CPH, Le Studio Copenhagen, LETI., Musticstsyle oder Zisser Textile Design, die bereits langjährig in München präsentieren, ist dieses Jahr erstmalig das CREATE-Kollektiv in München vertreten, dessen 27 kreative Studios das Print-Segment der MUNICH FABRIC START bereichern.

More information:
munich fabric start MUNICH FABRIC START
Source:

munich fabric start

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(C) INDA
17.08.2022

RISE® – Research, Innovation & Science for Engineered Fabrics Conference in September

  • Focus on Rethinking, Reusing and Recycling Nonwovens this September
  • Industry Experts Present Material Science Innovations & Sustainability

More than 20 industry experts will present their views on how material science innovations can create a more sustainable future for the nonwovens industry at the Research, Innovation & Science for Engineered Fabrics (RISE®) Conference, Sept. 27-28 in Raleigh, at North Carolina State University, co-organized by INDA and The Nonwovens Institute at North Carolina State University.

Starting with responsible sourcing of nonwoven inputs to developing realistic end-of-life options and circularity opportunities, RISE will focus on rethinking, reusing and recycling nonwovens and engineered materials at the Talley Student Union in Raleigh.    

Participants will learn what’s coming next with sessions on the following six themes: Towards a More Circular Industry; Advancement in Sustainable Inputs; Development in Natural Fibers; Sustainable Inputs: Fibers and Biofibers; Waste Not, Want Not, Sustainable Inputs from Waste Products; and Economic Insights and Market Intelligence.

  • Focus on Rethinking, Reusing and Recycling Nonwovens this September
  • Industry Experts Present Material Science Innovations & Sustainability

More than 20 industry experts will present their views on how material science innovations can create a more sustainable future for the nonwovens industry at the Research, Innovation & Science for Engineered Fabrics (RISE®) Conference, Sept. 27-28 in Raleigh, at North Carolina State University, co-organized by INDA and The Nonwovens Institute at North Carolina State University.

Starting with responsible sourcing of nonwoven inputs to developing realistic end-of-life options and circularity opportunities, RISE will focus on rethinking, reusing and recycling nonwovens and engineered materials at the Talley Student Union in Raleigh.    

Participants will learn what’s coming next with sessions on the following six themes: Towards a More Circular Industry; Advancement in Sustainable Inputs; Development in Natural Fibers; Sustainable Inputs: Fibers and Biofibers; Waste Not, Want Not, Sustainable Inputs from Waste Products; and Economic Insights and Market Intelligence.

The 12th edition of RISE® will bring together thought leaders in product development, materials science, and new technologies to connect and convene for the industry’s premier nonwovens science and technology conference.

Expert speakers will address the latest trends and innovations around circularity – an important component of sustainability strategies that aims to return a product into the supply chain, instead of the landfill, after users are done consuming it.

RISE® session highlights include:

  • The Global Plastic Crisis: Who Will Be the Winners/Losers in The Marketplace?
    Bryan Haynes, Ph.D., Senior Technical Director, Global Nonwovens, Kimberly-Clark Corporation
  • Sustainable Fibers – Developments and the Future
    Jason Locklin, Ph.D., Director, University of Georgia, New Materials Institute and David Grewell, Ph.D., Center Director, Center for Bioplastics and Biocomposites
  • Thinking Differently: In a Changing World What’s Next for NatureWorks and Polylactic Acid Polymers (PLA)
    Liz Johnson, Ph.D., Vice President of Technology, NatureWorks LLC
  • PLA and PLA Blends: Practical Aspects of Extrusion
    Behnam Pourdeyhimi, Ph.D., William A. Klopman Distinguished Professor and Executive Director, The Nonwovens Institute, North Carolina State University
  • Hemp is Strong – Are You?
    Olaf Isele, Strategic Product Development Director, Trace Femcare, Inc.
  • Exploring Natural Fibers in Nonwovens
    Paul Latten, Director of Research and Development & New Business, Southeast Nonwovens, Inc.
  • Potential Nonwoven Applications of Tree-Free Fibers Made from Microbial Cellulose –
    Heidi Beatty, Chief Executive Officer, Crown Abbey, LLC
  • Ultra Fine Fibers Made from Recycled Materials
    Takashi Owada, General Manager, Teijin Frontier (U.S.A.), Inc.

The event also will feature the presentation of the RISE® Innovation Award, a special opportunity to tour the Nonwovens Institute’s state-of-the-art facilities with advance registration required, and poster presentations by North Carolina State University graduate students.

More information:
RISE® nonwovens INDA Sustainability textile recycling
Source:

INDA, Association of the Nonwoven Fabrics Industry

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Hochschule Niedeerhein, Fraunhofer IML
Christian Prasse (Fraunhofer IML), Benjamin Dietrich (Interroll Fördertechnik GmbH), Professor Dr.-Ing. Markus Muschkiet (CTL), Dr. Thomas Grünewald (Präsident Hochschule Niederrhein) und Prof. Dr.-Ing. Uwe Clausen (Institutsleiter Fraunhofer IML) beim 4. Textillogistik-Forum in Dortmund
17.08.2022

4. Textillogistik-Forum: Retouren, Nachhaltigkeit und Smart Textiles im Mittelpunkt

Vertreterinnen und Vertreter der Textil- und Logistikbranche trafen sich am Fraunhofer-Institut für Materialfluss und Logistik IML in Dortmund. Das 4. Textillogistik-Forum adressierte anhand von Beispielen und Projekten aktuelle Themen der Textillogistik wie Trends, rechtliche Regulierungen sowie Möglichkeiten in den Bereichen Retouren, Nachhaltigkeit und Smart Textiles. Die Teilnehmenden diskutierten über die Herausforderungen der textilen Aufbereitung im Retourenmanagement, die Erhöhung der Nachhaltigkeit und die Etablierung von textilen Kreisläufen, die Veränderung der Fashion-Branche durch die Automatisierung von Fördertechnik sowie die Frage, wie Arbeitskleidung zu nachhaltigen Smart Textiles wird.

Seit 2018 arbeiten das Fraunhofer IML und die  Hochschule Niederrhein bereits im Rahmen des Center Textile Logistics (CTL) zusammen. Gemeinsam entwickeln zwei Teams an den Standorten in Mönchengladbach und Dortmund unter dem Motto „Logistik für Textilien – Textilien für die Logistik“ Lösungen für beide Branchen. Das Textillogistik-Forum findet jährlich wechselnd an den beiden Standorten statt.

Vertreterinnen und Vertreter der Textil- und Logistikbranche trafen sich am Fraunhofer-Institut für Materialfluss und Logistik IML in Dortmund. Das 4. Textillogistik-Forum adressierte anhand von Beispielen und Projekten aktuelle Themen der Textillogistik wie Trends, rechtliche Regulierungen sowie Möglichkeiten in den Bereichen Retouren, Nachhaltigkeit und Smart Textiles. Die Teilnehmenden diskutierten über die Herausforderungen der textilen Aufbereitung im Retourenmanagement, die Erhöhung der Nachhaltigkeit und die Etablierung von textilen Kreisläufen, die Veränderung der Fashion-Branche durch die Automatisierung von Fördertechnik sowie die Frage, wie Arbeitskleidung zu nachhaltigen Smart Textiles wird.

Seit 2018 arbeiten das Fraunhofer IML und die  Hochschule Niederrhein bereits im Rahmen des Center Textile Logistics (CTL) zusammen. Gemeinsam entwickeln zwei Teams an den Standorten in Mönchengladbach und Dortmund unter dem Motto „Logistik für Textilien – Textilien für die Logistik“ Lösungen für beide Branchen. Das Textillogistik-Forum findet jährlich wechselnd an den beiden Standorten statt.

Dr. Thomas Grünewald, Präsident der Hochschule Niederrhein, betonte in seinem Vortrag die Verbundenheit des Fraunhofer IML und der Hochschule und stellte die gemeinsame Entwicklung der Textilindustrie in Mönchengladbach dar.

„Für die Logistik sehen wir große Potenziale durch die Digitalisierung und Automatisierung. Um sie auch in der Textillogistik nutzen zu können, müssen in der Wissenschaft wie in der Wirtschaft die spezifischen Anforderungen und die Dynamik der Textilbranche frühzeitig mitgedacht und die Nachhaltigkeit beachtet werden“, sagte Prof. Uwe Clausen, Institutsleiter am Fraunhofer IML.


Einen kritischen Blick gewährte Dr. Uwe Mazura, Geschäftsführer des Gesamtverbands der deutschen Textil- und Modeindustrie e. V., mit seinem Vortrag „Regulieren wir uns zu Tode? Europäische Gesetzgebung aus Perspektive von Textil + Mode“.

Professor Dr.-Ing. Markus Muschkiet, Leiter des Center Textillogistik (CTL) in Mönchengladbach, zog am Ende der Veranstaltung Bilanz: „Es freut mich außerordentlich, dass wir beim 4. Textillogistik-Forum wieder eine große Bandbreite der aktuellen Themen behandeln konnten, aber auch einen Ausblick geben konnten, wie die Arbeit des CTL die Branche unterstützt.“

More information:
Hochschule Niederrhein Fraunhofer IML Center Textillogistik
Source:

Fraunhofer-Institut für Materialfluss und Logistik (IML), Hochschule Niederrhein

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16.08.2022

Suominen to implement surcharges in North America

Suominen announces general surcharges on all its products in North America effective immediately. These surcharges are a response to significant unexpected increases in raw materials, energy and freight costs.

“We have done all we can to mitigate these increases on behalf of our customers. Suominen can no longer absorb the full extent of these increases. We are living in an unusual time in the nonwovens industry with unprecedented and unexpected cost increases accompanied by volatility in demand patterns and supply chain disruptions. We understand circumstances are extremely challenging and we remain committed to serving our customers during this difficult period,” says Lynda A. Kelly, SVP, Americas.

Suominen announces general surcharges on all its products in North America effective immediately. These surcharges are a response to significant unexpected increases in raw materials, energy and freight costs.

“We have done all we can to mitigate these increases on behalf of our customers. Suominen can no longer absorb the full extent of these increases. We are living in an unusual time in the nonwovens industry with unprecedented and unexpected cost increases accompanied by volatility in demand patterns and supply chain disruptions. We understand circumstances are extremely challenging and we remain committed to serving our customers during this difficult period,” says Lynda A. Kelly, SVP, Americas.

More information:
Suominen nonwovens price increases price increase
Source:

Suominen

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Photo: Mark Stebnicki, pexels
16.08.2022

USDA presents new study of Chinese Cotton Textile Industry

  • Growing geographic separation between cotton production and textile manufacturing since the 1990s

The United States Department of Agriculture (USDA) released a comprehensive study about Chinese cotton in August 2022. The authors, Fred Gale and Eric Davis, concentrate on textiles, imports and Xinjiang.

China is the world’s largest textile manufacturer and the largest cotton consumer, but changes in China’s economy are reshaping the geography of its cotton-textile sector. Nearly all of China’s cotton is produced in the Xinjiang Uyghur Autonomous Region (XUAR), also known more simply as Xinjiang.

  • Growing geographic separation between cotton production and textile manufacturing since the 1990s

The United States Department of Agriculture (USDA) released a comprehensive study about Chinese cotton in August 2022. The authors, Fred Gale and Eric Davis, concentrate on textiles, imports and Xinjiang.

China is the world’s largest textile manufacturer and the largest cotton consumer, but changes in China’s economy are reshaping the geography of its cotton-textile sector. Nearly all of China’s cotton is produced in the Xinjiang Uyghur Autonomous Region (XUAR), also known more simply as Xinjiang.

Their study reviewed the regional patterns of China’s cotton textile industry development and identified growing geographic separation between cotton production and textile manufacturing since the 1990s using data from Chinese sources. The study investigated spatial patterns of demand for imported cotton by analyzing lists of Chinese companies applying for a share of the import quota from 2016 to 2022. Multiple regression analysis was used to control for potentially confounding influences when investigating whether companies in coastal provinces were more likely to use imported cotton than similarly sized companies in other regions.

Textile manufacturers — the main consumers of cotton — are concentrated in coastal and central regions where the share of China’s cotton production fell from over 50 percent to 10 percent during 2011–21. These geographic changes are a factor influencing global trade in cotton and textiles. Additionally, the use of forced labor in Xinjiang attracted more attention to the industry, prompting the United States and other countries to ban products produced in the region.

This study reviews the economic, geographic, and policy factors reshaping the industry and influencing the global trade of cotton and textile products. The study also examines data on Chinese companies applying for a share of China’s cotton import quota to gain insight about the demand for imported cotton.

China became the world’s largest producer, consumer, and importer of cotton soon after joining the World Trade Organization (WTO) in 2001. Despite adopting a tariff-rate quota (TRQ) system for cotton imports and issuing supplemental quotas in most years, the large number of cotton goods manufacturers that request shares of the quota suggests demand for imported cotton exceeds  the quota.

While the TRQ was intended to protect China’s cotton farmers, many farmers abandoned the labor-intensive crop as wages rose rapidly in many other industries and other crops produced higher returns. In response, officials encouraged cotton production in the relatively remote region of Xinjiang to prevent China from becoming reliant on imported cotton. Xinjiang growers receive a subsidy payment for cotton, and subsidies for machinery and seeds. A transportation subsidy induces textile manufacturers in eastern and central regions to purchase cotton from Xinjiang, which is about 2,200 to 2,900 miles from most of the country’s textile manufacturers. Financial support and other incentives encourage manufacturers to shift operations to Xinjiang.

Textile manufacturers in China are highly interested in importing cotton due to its lower price and quality. China imports about 20 percent of its cotton, and the United States is a chief exporter of cotton to China. While imported cotton is used in all provinces, manufacturers near the eastern seaboard show a greater propensity for imports. Nevertheless, in all regions, domestic cotton has the largest share of mill use.

Between 2016 and 2022, 1,581 companies applied for a share of the TRQ, and 265 companies applied in all 7 years. Most of these companies also applied for supplemental quotas issued with slightly higher tariffs. This large number of applicants suggests that imports could be even greater if quotas did not limit them. The operation of the quota application process is not public information, but data submitted by applicants suggests access to imported cotton is uneven. About 14 percent of applicants said imported cotton comprised over half of the cotton they used. Another 20 percent of companies requesting import quota did not use any imported cotton, suggesting that many applicants are unable to import. Textile manufacturers coped with limits on cotton imports by increasing their use of synthetic, chemical-based fibers or by importing cotton yarn. From 2000 to 2020, China’s yarn imports doubled from under 1 million metric tons to around 2 million metric tons with Vietnam supplying about 45 percent of that total in 2020.

The number of textile manufacturers in Xinjiang applying for a share of the cotton import quota rose from 37 to 68 between 2016 and 2022. However, imports constituted less than 2 percent of  the cotton Xinjiang applicants reported using—and 66 percent of them reported using no imported cotton—suggesting that applications from Xinjiang textile companies were often denied.
Analysis found that applicants in coastal provinces used more imported cotton than similarly sized applicants in other regions. Each location of a multi-plant company must apply separately for tariff-rate quotas. Textile manufacturers in Xinjiang that requested a share of the import quota included branches of some of China’s largest textile companies, but the analysis found that Xinjiang applicants used less imported cotton than similar manufacturing plants located in other regions. China’s role as a cotton importer appears to have peaked, while other countries are increasing their share of imports.

USDA baseline projections suggest that by 2030 Vietnam, Pakistan, Indonesia, Bangladesh, and Turkey will together account for 47 percent of the world’s cotton imports while China will only account for 24 percent. The study cam be downloaded from the USDA website.

More information:
cotton Cotton USA China Xinjiang
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(c) DNFI
16.08.2022

DNFI: Cotton prices the highest in a decade during 2021/22

The Discover Natural Fibres Initiative DNFI published their statistical World Natural Fibre Update this month. The world production of natural fibres is estimated at 33.7 million tonnes in 2022, a slight increase compared with a preliminary 33.3 million tonnes in 2021 and 31.6 million in 2020.

The DNFI Natural Fibre Composite Price dropped 2% in July 2022 to US 219 cents/kg, compared with US 223 cents the previous month. The DNFI Composite is an average of prices in major markets for cotton, wool, jute, silk, coir fibre, and sisal, converted to US$ per kilogram and weighted by shares of world production.

The Discover Natural Fibres Initiative DNFI published their statistical World Natural Fibre Update this month. The world production of natural fibres is estimated at 33.7 million tonnes in 2022, a slight increase compared with a preliminary 33.3 million tonnes in 2021 and 31.6 million in 2020.

The DNFI Natural Fibre Composite Price dropped 2% in July 2022 to US 219 cents/kg, compared with US 223 cents the previous month. The DNFI Composite is an average of prices in major markets for cotton, wool, jute, silk, coir fibre, and sisal, converted to US$ per kilogram and weighted by shares of world production.

  • The DNFI Composite was pulled downward primarily by a 9% decline in the Eastern Market Indicator of wool prices in Australia, which fell from US$ 10.27 per kilogram in June to US$9.38 in July.
  • October cotton ICE futures (the nearby contract) finished July marginally lower, closing at 228 US cents per kilogram, compared with 229 at the end of June.
  • Prices of jute fibre in India quoted by the Jute Balers Association (JBA) at the end of July were unchanged from a month earlier, but with depreciation of the Rupee versus the dollar, calculated prices fell from 84 cents to 82 cents per kilogram.
  • Prices of silk in China equalled US$29.5 per kilogram in July 2022, coconut coir fibre in India held at US cents 21 per kilogram, and sisal in Brazil finished July at US cents 41 per kilogram.

Cotton prices were the highest in a decade during 2021/22, and world cotton production is estimated by the International Cotton Advisory Committee at 25.8 million tonnes during the 2022/23 season which began August 1, up from 25.4 million in the season just completed. Extreme drought in Texas, the largest producing state in the United States, is limiting the rise in world production that would otherwise be occurring.

World production of jute and allied fibres is estimated unchanged at 3.2 million tonnes in 2022 compared with 2021. High market prices in 2021 motivated farmers to expand planted area in both Bangladesh and India, but dry weather in jute-growing areas during June and July has undermined earlier optimistic hopes for yields. Rainfall was approximately half of normal in the city of Kolkata from early June to mid-July.

Production of coir fibre rose by an average of 18,000 tonnes per year during the past decade, and production was record high at 1.12 million tonnes in 2021. Production is expected to remain high in 2022.

Flax has also been trending upward, rising by an average of 27,000 tonnes per year, and production in 2022 is estimated to remain above one million tonnes.
World wool production is forecast up by 5% in 2022 to 1.09 million tonnes (clean), the highest since 2018. Wetter weather in the Southern Hemisphere, following eight years of drought, is allowing farmers to rebuild herds.

More information:
natural fibers DNFI
Source:

DNFI

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Photo: Pixabay
15.08.2022

Cotton prices outlook

Cotton Incorporated published its monthly economic letter of August and shared new insights of the cotton prices:

Cotton prices continue to be caught between the two competing storylines that have been in play for the past several months.
On one side, there is the deteriorating global macroeconomic situation.  The International Monetary Fund (IMF) lowered its projection for global economic growth in both 2022 (3.2%) and 2023 (2.9%) in the updates released in late July.  Current IMF forecasts are significantly beneath those from January (called for 4.4% growth in 2022 and 3.8% growth in 2023) and April (called for 3.6% growth in 2022 and 3.6% growth in 2023).  The evolution in the macroeconomy was a likely factor contributing to the shift in investors’ outlook on the commodity sector, which led to a collapse in prices for cotton and a range of other commodities in June and July.

Cotton Incorporated published its monthly economic letter of August and shared new insights of the cotton prices:

Cotton prices continue to be caught between the two competing storylines that have been in play for the past several months.
On one side, there is the deteriorating global macroeconomic situation.  The International Monetary Fund (IMF) lowered its projection for global economic growth in both 2022 (3.2%) and 2023 (2.9%) in the updates released in late July.  Current IMF forecasts are significantly beneath those from January (called for 4.4% growth in 2022 and 3.8% growth in 2023) and April (called for 3.6% growth in 2022 and 3.6% growth in 2023).  The evolution in the macroeconomy was a likely factor contributing to the shift in investors’ outlook on the commodity sector, which led to a collapse in prices for cotton and a range of other commodities in June and July.

Beyond the weakening macroeconomic environment, there also may be factors associated with cotton supply chains that could affect demand during the 2022/23 crop year.  Downstream consumer markets for cotton can be viewed as more discretionary than other spending categories, such as food, energy, and lodging, that experienced some of the sharpest effects of inflation.  Given price increases for necessities, consumers may have less income to devote to apparel and home furnishings.

In the U.S., consumer spending on clothing has been flat for the past year.  However, it has been holding at levels that are 25% higher than they were in 2019.  If U.S. consumers pull back on clothing purchases, it may hit the market just as retailers have caught up with consumer demand after the onset of the shipping crisis.  In weight volume, the cotton contained in U.S. apparel imports was up 22% year-over-year in the first half of 2022.  Relative to 2019 (pre-COVID and pre-shipping crisis), the volume in the first half of 2022 was up 23%.  Given strong import volumes, if there is a dip in consumer demand, inventory could build both at retail and upstream in supply chains.  This could lead to cancelations, potentially all the way back to the fiber level, where contracts signed at prices higher than current values could be particularly susceptible.

Tight U.S. supply is on the other side of price direction arguments.  Cotton is drought tolerant, and that is why it can be viably grown in perennially dry locations like West Texas.  However, cotton requires some moisture to germinate and generate healthy yields.  West Texas has had very little rain over the past year, and drought conditions have been extreme.  As a result, abandonment is forecast to be widespread.  It remains to be seen exactly how small the U.S. crop will be, but the current USDA forecast predicts only 12.6 million bales in 2022/23 (-5.0 million fewer bales than in 2021/22).

Meanwhile, demand for U.S. cotton has been relatively consistent, near 18 million bales over the past five crop years (an average of 15.5 million bales of exports and 2.7 million bales of domestic mill-use).  A harvest of only 12.6 million falls well short of the recent average for exports alone, and U.S. stocks were near multi-decade lows coming into 2022/23.  All these statistics suggest shipments from the world’s largest exporter may have to be rationed in 2022/23.  If cotton is not readily available from other sources, the scarcity of supply from the U.S. could support prices globally.

Simultaneously, there is weakness from the demand side.  The market has struggled to find the balance between the weakened demand environment and limited exportable supply in recent months.  The conflict between these two influences makes it difficult to discern a clear direction for prices and suggests continued volatility.

More information:
Cotton Inc. cotton
Source:

Cotton Inc.

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(c) Fraunhofer UMSICHT/Mike Henning
Prof. Christian Doetsch (l.) and Prof. Manfred Renner (r.)
09.08.2022

Fraunhofer UMSICHT: New institute directors

Prof. Manfred Renner and Prof. Christian Doetsch will take joint leadership of the Fraunhofer Institute for Environmental, Safety and Energy Technology UMSICHT from August 2022. As renowned scientists, they have most recently shaped the direction of the institute as heads of the Products division and Energy division respectively, and will now follow in the footsteps of Prof. Eckhard Weidner, who has entered retirement.

This is the first time in its history that Fraunhofer UMSICHT is led by two directors. Both institute directors began their professional careers at the institute and from August they will have a joint hand in its future.

Prof. Manfred Renner and Prof. Christian Doetsch will take joint leadership of the Fraunhofer Institute for Environmental, Safety and Energy Technology UMSICHT from August 2022. As renowned scientists, they have most recently shaped the direction of the institute as heads of the Products division and Energy division respectively, and will now follow in the footsteps of Prof. Eckhard Weidner, who has entered retirement.

This is the first time in its history that Fraunhofer UMSICHT is led by two directors. Both institute directors began their professional careers at the institute and from August they will have a joint hand in its future.

Prof. Manfred Renner holds a doctorate in mechanical engineering, specializing in process engineering and business development. Since 2006, he has held various roles at Fraunhofer UMSICHT, most recently heading up the Products division and overseeing its 126 employees and its budget of 14.8 million euros. He has set international standards through his award-winning research into a free of water tanning leather tanning process that uses compressed carbon dioxide. With the development of innovative aerogel-based insulation materials for building facades, he has made a significant contribution to environmentally friendly, circular applications in the construction industry and initiated a number of industrial projects. One of the notable technological breakthroughs made by his team was the development of a new type of fire-resistant glass, which can withstand even the most extreme heat. This won his development team the Joseph von Fraunhofer Prize in October 2020.

Alongside becoming institute director, Prof. Renner will also take over the leadership of the Fraunhofer Cluster of Excellence Circular Plastics Economy CCPE in August 2022. In this role, he will represent the Fraunhofer-Gesellschaft on a national and international level with regard to the transformation of industry and society to a circular economy. In addition, he will start his professorship in Responsible Process Engineering at the Faculty of Mechanical Engineering of the Ruhr-Universität Bochum. Over the course of his professorship, he will shape the systemic development of the circular economy at a corporate, regional and European level.

Prof. Christian Doetsch has worked in energy research for more than 25 years, spending most of this time at Fraunhofer UMSICHT. As head of the Energy division, he managed a team of around 145 employees and was responsible for a budget of approximately 10.4 million euros. His technological focal points are energy storage, Power-to-X technologies including hydrogen electrolysis and chemical conversion, catalysts, and energy system modeling and optimization. His overarching aim is the integration of renewable energies into a cross-sectoral, resilient energy system.

In 2015, Doetsch co-founded the award-winning start-up Volterion GmbH & Co. KG, which develops redox flow batteries. He attained high visibility on a global scale by redesigning stacks, one of the main components of redox flow batteries, an achievement for which he, his team and Volterion representatives were awarded the Joseph von Fraunhofer Prize in May 2021. The energy expert also acts as deputy spokesperson for the Fraunhofer Energy Alliance and task manager for the energy storage group at the International Energy Agency (IEA). He also co-founded the “Open District Hub e. V.,” an association that promotes the energy transition in the sector by means of energy systems integration.

Since January 2020, he has been Professor of Cross Energy Systems at the Faculty of Mechanical Engineering of the Ruhr-Universität Bochum. In this role, he conducts research into ecological evaluation and resilience of cross-sectoral energy systems.

More information:
Fraunhofer UMSICHT Managing Director
Source:

Fraunhofer UMSICHT

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09.08.2022

Carbios joined WhiteCycle to process and recycle plastic textile waste

  • An innovative European project to process and recycle plastic textile waste
  • A partnership to reach the objectives set by the European Union in reducing CO2 emissions by 2030
  • A unique consortium rallying 16 public and private European organizations working together for more circular economy

Carbios joined WhiteCycle, a project coordinated by Michelin, which was launched in July 2022. Its main goal is to develop a circular solution to convert complex[1] waste containing textile made of plastic into products with high added value. Co-funded by Horizon Europe, the European Union’s research and innovation program, this unprecedented public/private European partnership includes 16 organizations and will run for four years.
 

  • An innovative European project to process and recycle plastic textile waste
  • A partnership to reach the objectives set by the European Union in reducing CO2 emissions by 2030
  • A unique consortium rallying 16 public and private European organizations working together for more circular economy

Carbios joined WhiteCycle, a project coordinated by Michelin, which was launched in July 2022. Its main goal is to develop a circular solution to convert complex[1] waste containing textile made of plastic into products with high added value. Co-funded by Horizon Europe, the European Union’s research and innovation program, this unprecedented public/private European partnership includes 16 organizations and will run for four years.
 
WhiteCycle envisions that by 2030 the uptake and deployment of its circular solution will lead to the annual recycling of more than 2 million tons of the third most widely used plastic in the world, PET[2]. This project should prevent landfilling or incineration of more than 1.8 million tons of that plastic each year. Also, it should enable reduction of CO2 emissions by around 2 million tons.
 
Complex waste containing textile (PET) from end-of-life tyres, hoses and multilayer clothes are currently difficult to recycle, but could soon become recyclable thanks to the project outcomes. Raw material from PET plastic waste could go back into creation of high-performance products, through a circular and viable value chain.
 
Public and private European organizations are combining their scientific and industrial expertises:

  • industrial partners (Michelin, Mandals, KORDSA);
  • cross-sector partnership (Inditex)
  • waste management companies (Synergies TLC, ESTATO);
  • intelligent monitoring systems for sorting (IRIS);
  • biological recycling SME (Carbios);
  • product life cycle analysis company (IPOINT);
  • university, expert in FAIR data management (HVL);
  • universities, research and technology organizations (PPRIME – Université de Poitiers/CNRS, DITF, IFTH, ERASME);
  • industry cluster (Axelera);
  • project management consulting company (Dynergie).

 
The consortium will develop new processes required throughout the industrial value chain:

  • Innovative sorting technologies, to enable significant increase of the PET plastic content of complex waste streams in order to better process them;
  • A pre-treatment for recuperated PET plastic content, followed by a breakthrough recycling enzyme-based process to decompose it into pure monomers in a sustainable way;
  • Repolymerization of the recycled monomers into like new plastic;
  • Fabrication and quality verification of the new products made of recycled plastic materials

 
WhiteCycle has a global budget of nearly 9.6 million euros and receives European funding in the amount of nearly 7.1 million euros. The consortium’s partners are based in five countries (France, Spain, Germany, Norway and Turkey). Coordinated by Michelin, it has an effective governance system involving a steering committee, an advisory board and a technical support committee.

[1] Complex waste: multi materials waste (Rubber goods composites and multi-layer textile)
[2] PET: Polyethylene terephthalate

More information:
Carbios WhiteCycle Recycling textile waste
Source:

Carbios

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article as PDF
09.08.2022

Suominen Corporation’s Half-Year Financial Report

April–June 2022 in brief:

  • Net sales increased by 4% and amounted to EUR 118.0 million (113.6)
  • Comparable EBITDA decreased to EUR 1.9 million (15.3)
  • Cash flow from operations was EUR 11.9 million (1.2)

January–June 2022 in brief:

April–June 2022 in brief:

  • Net sales increased by 4% and amounted to EUR 118.0 million (113.6)
  • Comparable EBITDA decreased to EUR 1.9 million (15.3)
  • Cash flow from operations was EUR 11.9 million (1.2)

January–June 2022 in brief:

  • Net sales were in line with the previous year and amounted to EUR 228.3 million (229.0)
  • Comparable EBITDA decreased to EUR 5.2 million (33.8)
  • Cash flow from operations was EUR 9.2 million (17.1)

Outlook for 2022 unchanged
Suominen expects that its comparable EBITDA (earnings before interest, taxes, depreciation and amortization) in 2022 will decrease clearly from 2021. The war in Ukraine has increased the already significant cost inflation in raw materials, energy, and transportation. Also, while there has been progress in the normalization of the customer inventory levels in the US, it has been somewhat slower than expected. These factors will impact the full year result negatively even though we expect that the demand for our products will improve in the second half of the year. In 2021, Suominen’s comparable EBITDA was EUR 47.0 million.

See attached document for full report.

More information:
Suominen nonwovens financial year 2022
Source:

Suominen Corporation

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09.08.2022

NCTO: North Carolina Textile Executives highlight Importance of Industry

North Carolina textile executives spanning the fiber, yarn, fabric, and finished product textile industries participated in a roundtable discussion with Rep. Kathy Manning (D-NC), at which they discussed the innovative achievements and competitiveness of the domestic industry and outlined priority issues in Washington that impact their daily operations.

The roundtable discussion, hosted by Unifi Inc. and sponsored by the National Council of Textile Organizations (NCTO), was held at Unifi’s headquarters in Greensboro, North Carolina.

North Carolina is the second largest state employer of textile-related jobs, employing more than 30,000 jobs in 2021, according to U.S. government data. The state’s $2.7 billion in textile-related exports leads the nation, according to U.S. government data.

Congresswoman Manning’s visit comes at a pivotal time for the U.S. textile supply chain, which produced $65.2 billion in output in 2021 and employed nearly 535,000 workers. The industry has been at the forefront of domestic manufacturing of over 1 billion personal protective equipment (PPE) items during the COVID-19 pandemic.

North Carolina textile executives spanning the fiber, yarn, fabric, and finished product textile industries participated in a roundtable discussion with Rep. Kathy Manning (D-NC), at which they discussed the innovative achievements and competitiveness of the domestic industry and outlined priority issues in Washington that impact their daily operations.

The roundtable discussion, hosted by Unifi Inc. and sponsored by the National Council of Textile Organizations (NCTO), was held at Unifi’s headquarters in Greensboro, North Carolina.

North Carolina is the second largest state employer of textile-related jobs, employing more than 30,000 jobs in 2021, according to U.S. government data. The state’s $2.7 billion in textile-related exports leads the nation, according to U.S. government data.

Congresswoman Manning’s visit comes at a pivotal time for the U.S. textile supply chain, which produced $65.2 billion in output in 2021 and employed nearly 535,000 workers. The industry has been at the forefront of domestic manufacturing of over 1 billion personal protective equipment (PPE) items during the COVID-19 pandemic.

During the roundtable, North Carolina executives showcased the industry’s important contribution to the state and the U.S. economy as well as its advanced sustainability initiatives, while outlining critical policies, such as the importance of Buy American and Berry Amendment government procurement policies, maintaining strong rules of origins in free trade agreements, supporting a domestic PPE production sector, and the need to address larger systemic trade issues with China.

“In North Carolina, the textile industry is woven into the very fabric of our state and economy, with more than 33,000 workers employed in over 600 textile manufacturing facilities across the state. In Congress, I am committed to supporting our homegrown industry by making PPE in America, protecting the yarn forward rule of origin in our trade agreements, and cracking down on China’s unfair trade practices. I am thrilled to engage with industry leaders in my district, as we discuss ways to grow the U.S. textile industry and the critical role that textile manufacturers play in our local, state, and national economy,” said Congresswoman Kathy Manning.

More information:
NCTO National Council of Textile Organizations U.S. textile industry
Source:

NCTO

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05.08.2022

PwC: Inflation und Lieferengpässe trüben die Kauflaune

PwC-Konsumentenbefragung: Jede:r Vierte spürt Lieferengpässe beim Shoppen / Jede:r Zweite weicht vom Einzelhandel ins Internet aus / „Made in Germany“ und Secondhand-Produkte im Aufwind / Umwelt- und soziale Aspekte gewinnen an Bedeutung

In Folge der Corona-Pandemie und des Kriegs in der Ukraine haben viele Unternehmen mit Lieferkettenproblemen zu kämpfen. Daraus resultierende Lieferengpässe für bestimmte Produkte bekommen auch der Handel und die Verbraucher:innen zu spüren: Rund jede:r Vierte berichtet, dass bestimmte Produkte online wie offline nicht verfügbar sind. Lange Lieferzeiten beim Onlinekauf und Warteschlangen im stationären Handel trüben die Kauflaune der Kunden zusätzlich. Das Interesse an Umwelt- und Sozialthemen befeuern das Interesse an Secondhand-Artikeln und in Deutschland produzierten Waren. Zu diesen Ergebnissen kommt der Global Consumer Insights Pulse Survey von PwC, für den die Wirtschaftsprüfungs- und Beratungsgesellschaft halbjährlich Konsument:innen in 25 Ländern zu ihrem Konsumverhalten befragt, darunter 500 Menschen in Deutschland.

PwC-Konsumentenbefragung: Jede:r Vierte spürt Lieferengpässe beim Shoppen / Jede:r Zweite weicht vom Einzelhandel ins Internet aus / „Made in Germany“ und Secondhand-Produkte im Aufwind / Umwelt- und soziale Aspekte gewinnen an Bedeutung

In Folge der Corona-Pandemie und des Kriegs in der Ukraine haben viele Unternehmen mit Lieferkettenproblemen zu kämpfen. Daraus resultierende Lieferengpässe für bestimmte Produkte bekommen auch der Handel und die Verbraucher:innen zu spüren: Rund jede:r Vierte berichtet, dass bestimmte Produkte online wie offline nicht verfügbar sind. Lange Lieferzeiten beim Onlinekauf und Warteschlangen im stationären Handel trüben die Kauflaune der Kunden zusätzlich. Das Interesse an Umwelt- und Sozialthemen befeuern das Interesse an Secondhand-Artikeln und in Deutschland produzierten Waren. Zu diesen Ergebnissen kommt der Global Consumer Insights Pulse Survey von PwC, für den die Wirtschaftsprüfungs- und Beratungsgesellschaft halbjährlich Konsument:innen in 25 Ländern zu ihrem Konsumverhalten befragt, darunter 500 Menschen in Deutschland.

Lange Schlangen und Lieferzeiten verderben den Kaufspaß
„Von E-Bikes über Spielkonsolen bis hin zu Smartphones: Insbesondere Artikel aus dem Elektroniksegment sind im Handel aktuell rar. Das bleibt auch den Verbraucher:innen nicht verborgen – und beeinträchtigt ihre Freude am Konsum“, kommentiert Dr. Christian Wulff, Leiter des Geschäftsbereichs Handel und Konsumgüter bei PwC Deutschland und EMEA. Dazu kommt die hohe Inflation:
„Viele Menschen müssen aktuell stärker auf ihre Ausgaben achten. Für Händler und Hersteller bedeutet dies: Es droht der Verlust von Kund:innen, sofern sie nicht aktiv gegensteuern“, so Dr. Christian Wulff, Leiter des Geschäftsbereichs Handel und Konsumgüter bei PwC Deutschland und EMEA.

Den Ernst der Lage illustriert auch der Consumer Index des Marktforschungsunternehmens GfK: Das gemessene Konsumklima in Deutschland ist für Juli auf ein Rekordtief gesunken. Mit 27,4 Punkten (1,2 Punkte weniger als im Juni) ist dies der niedrigste Wert seit Beginn der Messung 1991, die Kauflaune entsprechend gering.

Kund:innen weichen auf alternative Angebote und Anbieter aus
In der aktuellen PwC-Umfrage berichten 27 Prozent der Befragten, dass bestimmte Produkte im stationären Einzelhandel regelmäßig ausverkauft oder nicht verfügbar sind. Knapp jede:r Dritte beobachtet längere Warteschlangen. Das hat Konsequenzen: Jede:r Zweite wandert aufgrund der aktuellen Situation mindestens gelegentlich ins Internet ab – mehr als die Hälfte davon sogar regelmäßig.

Doch auch online stehen die Händler unter Druck. Im E-Commerce beklagt sich ein Fünftel der Konsument:innen über lange Lieferzeiten. Die Verbraucher:innen reagieren auf diese Situation, indem sie sich bei der Konkurrenz umschauen: 63 Prozent nutzen digitale Vergleichsportale, um Produktverfügbarkeiten zu prüfen.

Immerhin 60 Prozent geben an, dass sie bei Nichtverfügbarkeit eines Produkts den Kauf von Alternativen in Betracht ziehen – auch wenn diese teurer sind.

„Unter bestimmten Bedingungen sind die deutschen Verbraucher:innen durchaus bereit, mehr als üblich für ein Produkt zu zahlen. Das gilt insbesondere, wenn dieses maßgeschneidert oder individualisiert ist, regional produziert wurde oder aus nachhaltigen Materialien besteht“, sagt Dr. Christian Wulff.

„Made in Germany“ gewinnt wieder an Bedeutung
In Deutschland hergestellte Produkte liegen im Trend. Die Gründe dafür sind vielfältig: Jede:r Zweite gibt an, so die eigene Wirtschaft zu unterstützen. 42 Prozent kaufen in Deutschland hergestellte Produkte, weil sie wissen möchten, wo und unter welchen Bedingungen die Produkte hergestellt wurden. Denn: Die Aspekte Umwelt, Soziales und verantwortungsvolle Unternehmensführung spielen bei der Kaufentscheidung jedenfalls eine gewichtige Rolle. So geben zwei Drittel der Befragten an, dass es sich auf ihre Kaufentscheidung auswirkt, wie ein Unternehmen beim Thema Umwelt aufgestellt ist – also, ob es etwa seinen CO2-Ausstoß reduziert oder auf Plastikverpackungen verzichtet.

Soziale Aspekte – wie die Frage, ob ein Hersteller oder Händler die Menschenrechte in der Wertschöpfungskette einhält – sind sogar 71 Prozent der Befragten wichtig. Für 72 Prozent spielt die Unternehmensführung eine Rolle bei der Kaufentscheidung, also etwa der Umgang des Herstellers mit Datenschutz oder dessen Bekenntnis zu transparenten Geschäftspraktiken. Dabei schätzen Kund:innen es besonders, wenn der Einzelhandel auf Transparenz bei den Geschäftspraktiken setzt und Fehler eingesteht.

Dr. Christian Wulff: „Verbraucher:innen belohnen diejenigen Unternehmen mit einem Vertrauensvorschuss, die glaubhaft vermitteln können, dass sie sich um einen verminderten CO2-Ausstoß, die Einhaltung von Menschenrechten oder hohe Datenschutzstandards bemühen. Neben der Kaufwahrscheinlichkeit steigt dann auch die Weiterempfehlungsrate.“

Besonders die Gen Z öffnet sich für Secondhand
Dass die Herstellung eines neuen Produkts Ressourcen benötigt und damit Umwelt und Klima belastet, ist immer mehr Menschen bewusst. Entsprechend öffnen sie sich dem Secondhand-Markt: Die Mehrheit der Verbraucher:innen hat bereits gebrauchte Artikel gekauft oder könnte sich dies vorstellen. Bei Bekleidung haben 56 Prozent der Befragten schon Stücke aus zweiter Hand geshoppt; bei der Generation Z, also den 18- bis 27-Jährigen, sind es sogar 64 Prozent.

Was der Handel jetzt tun kann
„Für Händler bedeuten diese Entwicklungen, dass sie zum einen ihre ESG-Positionierung stärken müssen. Zudem können sie das Vertrauen der Kund:innen gewinnen, wenn sie für eine gelungene Customer Experience sorgen. Das kann zum Beispiel ein außergewöhnlicher Kundenservice sein. Aber auch attraktive Rabatte oder das Angebot zu vereinfachten Wiederkäufen stärken die Loyalität der Käufer:innen“, so Dr. Christian Wulff.

Und nicht zuletzt können sich Hersteller und Händler profilieren, indem sie auf innovative Technologien setzen und beispielsweise Virtual Reality (VR) als zusätzlichen Shopping-Kanal etablieren. Fast ein Viertel der Deutschen (23 Prozent) nutzt bereits aktiv virtuelle Welten und Produkte: Sie sehen sich etwa Filme mit VR-Headsets an, kaufen digitale Produkte, testen Produkte in einer virtuellen Welt oder nehmen an virtuellen Veranstaltungen teil. „Zielgruppe virtueller Angebote ist in erster Linie die Gen Z, die bereits am aktivsten Erfahrungen in der virtuellen Welt sammelt“, resümiert Dr. Christian Wulff.

More information:
PwC Covid-19 Einzelhandel
Source:

PwC

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04.08.2022

adidas with strong growth in Western markets in Q2

  • Currency-neutral sales up 4%, despite more than € 300 million negative impact from macroeconomic constraints
  • Markets representing more than 85% of the business grow 14% overall
  • Gross margin down 1.5pp to 50.3% reflecting significantly higher supply chain costs
  • Operating profit reaches € 392 million
  • Net income from continuing operations amounts to € 360 million
  • FY 2022 outlook reflects double-digit growth during the second half of the year

“Our Western markets continued to show strong momentum in the second quarter amid heightened macroeconomic uncertainty. With Asia-Pacific returning to growth, markets combined representing more than 85% of our business grew at a double-digit rate,” said adidas CEO Kasper Rorsted. “With sports back at center stage this summer, revenues in our strategic growth categories Football, Running and Outdoor all increased by double digits. However, the macroeconomic environment, particularly in China, remains challenging. The recovery in this market is – due to continued covid-19-related restrictions – slower than expected.

  • Currency-neutral sales up 4%, despite more than € 300 million negative impact from macroeconomic constraints
  • Markets representing more than 85% of the business grow 14% overall
  • Gross margin down 1.5pp to 50.3% reflecting significantly higher supply chain costs
  • Operating profit reaches € 392 million
  • Net income from continuing operations amounts to € 360 million
  • FY 2022 outlook reflects double-digit growth during the second half of the year

“Our Western markets continued to show strong momentum in the second quarter amid heightened macroeconomic uncertainty. With Asia-Pacific returning to growth, markets combined representing more than 85% of our business grew at a double-digit rate,” said adidas CEO Kasper Rorsted. “With sports back at center stage this summer, revenues in our strategic growth categories Football, Running and Outdoor all increased by double digits. However, the macroeconomic environment, particularly in China, remains challenging. The recovery in this market is – due to continued covid-19-related restrictions – slower than expected. And we have to take into account a potential slowdown in consumer spending in all other markets for the remainder of the year.”

Currency-neutral revenues increase 4% despite macroeconomic constraints
In the second quarter, currency-neutral revenues increased 4% as adidas continued to see strong momentum in Western markets. This growth was achieved despite continued challenges on both supply and demand. Supply chain constraints as a result of last year’s lockdowns in Vietnam reduced top-line growth by around € 200 million in Q2 2022. In addition, the company’s decision to suspend its operations in Russia reduced revenues by more than € 100 million during the quarter. Continued covid-19-related lockdowns in Greater China also weighed on the top-line development in Q2. From a channel perspective, the top-line increase was to a similar extent driven by the company’s own direct-to-consumer (DTC) activities as well as increases in wholesale. Within DTC, e-commerce, which now represents more than 20% of the company’s total business, showed double-digit growth reflecting strong product sell-through. From a category perspective, revenue development was strongest in the company’s strategic growth categories Football, Running and Outdoor, which all grew at strong double-digit rates. In euro terms, revenues grew 10% to € 5.596 billion in the second quarter (2021: € 5.077 billion).

Strong demand in Western markets
Revenue growth in the second quarter was driven by Western markets despite last year’s lockdowns in Vietnam still reducing sales, particularly in EMEA and North America, by
€ 200 million in total. In addition, the top-line development in EMEA was also impacted by the loss of revenue in Russia/CIS of more than € 100 million. Nevertheless, currency-neutral sales grew 7% in the region. Revenues in North America increased 21% during the quarter driven by growth of more than 20% in both DTC and wholesale. Revenues in Latin America increased 37%, while Asia-Pacific returned to growth. Currency-neutral revenues increased 3% in this market despite still being impacted by limited tourism activity in the region. In contrast, the company continued to face a challenging market environment in Greater China, mainly related to the continued broad-based covid-19-related restrictions. As a result, currency-neutral revenues in the market declined 35% during the three-months period, in line with previous expectations. Excluding Greater China, currency-neutral revenues in the company’s other markets combined grew 14% in Q2.

Operating profit of € 392 million reflects operating margin of 7.0%
The company’s gross margin declined 1.5 percentage points to 50.3% (2021: 51.8%). Significantly higher supply chain costs and a less favorable market mix due to the significant sales decline in Greater China weighed on the gross margin development. This could only be partly offset by a higher share of full price sales, first price increases and the benefits from currency fluctuations. Other operating expenses were up 19% to € 2.501 billion (2021: € 2.107 billion). As a percentage of sales, other operating expenses increased 3.2 percentage points to 44.7% (2021: 41.5%). Marketing and point-of-sale expenses grew 8% to € 663 million (2021: € 616 million). The company continued to prioritize investments into the launch of new products such as adidas’ new Sportswear collection, the next iteration of its successful Supernova running franchise and first drops related to the Gucci collaboration as well as campaigns around major events like ‘Run for the Oceans.’ As a percentage of sales, marketing and point-of-sale expenses were down 0.3 percentage points to 11.8% (2021: 12.1%). Operating overhead expenses increased by 23% to a level of € 1.838 billion (2021:
€ 1.492 billion). This increase was driven by adidas’ continuous investments into DTC, its digital capabilities and the company’s logistics infrastructure as well as by unfavorable currency fluctuations. As a percentage of sales, operating overhead expenses increased 3.5 percentage points to 32.8% (2021: 29.4%). The company’s operating profit reached a level of € 392 million (2021: € 543 million), resulting in an operating margin of 7.0% (2021: 10.7%).

Net income from continuing operations reaches € 360 million
The company’s net income from continuing operations slightly declined to € 360 million (2021: € 387 million). This result was supported by a one-time tax benefit of more than € 100 million due to the reversal of a prior year provision. Consequently, basic EPS from continuing operations reached € 1.88 (2021: € 1.93) during the quarter.

Currency-neutral revenues on prior year level in the first half of 2022
In the first half of 2022, currency-neutral revenues were flat versus the prior year period. In euro terms, revenues grew 5% to € 10.897 billion in the first six months of 2022 (2021:
€ 10.345 billion). The company’s gross margin declined 1.7 percentage points to 50.1% (2021: 51.8%) during the first half of the year. While price increases as well as positive exchange rate effects benefited the gross margin, these developments were more than offset by the less favorable market mix and significantly higher supply chain costs. Other operating expenses increased to € 4.759 billion (2021: € 4.154 billion) in the first half of the year and were up 3.5 percentage points to 43.7% (2021: 40.2%) as a percentage of sales. adidas generated an operating profit of € 828 million (2021: € 1.248 billion) during the first six months of the year, resulting in an operating margin of 7.6% (2021: 12.1%). Net income from continuing operations reached € 671 million, reflecting a decline of € 219 million compared to the prior year level (2021: € 890 million). Accordingly, basic earnings per share from continuing operations declined to € 3.47 (2021: € 4.52).

Average operating working capital as a percentage of sales slightly decreases
Inventories increased 35% to € 5.483 billion (2021: € 4.054 billion) at June 30, 2022 in anticipation of strong revenue growth during the second half of the year. Longer lead times as well as the challenging market environment in Greater China also contributed to the increase. On a currency-neutral basis, inventories were up 28%. Operating working capital increased 23% to € 5.191 billion (2021: € 4.213 billion). On a currency-neutral basis, operating working capital was up 14%. Average operating working capital as a percentage of sales decreased 0.4 percentage points to 21.0% (2021: 21.4%), reflecting an overproportional increase in accounts payable due to higher sourcing volumes and product costs.

Adjusted net borrowings at € 5.301 billion
Adjusted net borrowings amounted to € 5.301 billion at June 30, 2022, representing a year-over-year increase of € 2.155 billion (June 30, 2021: € 3.146 billion). This development was mainly due to the significant decrease in cash and cash equivalents.

FY 2022 outlook reflects double-digit growth during the second half of the year
On July 26, adidas adjusted its guidance for FY 2022 due to the slower-than-expected recovery in Greater China since the start of the third quarter resulting from continued widespread covid-19-related restrictions. adidas now expects currency-neutral revenues for the total company to grow at a mid- to high-single-digit rate in 2022 (previously: at the lower end of the 11% to 13% range), reflecting a double-digit decline in Greater China (previously: significant decline). While so far the company did not experience a meaningful slowdown in the sell-through of its products or significant cancellations of wholesale orders in any market other than Greater China, the adjusted guidance also accounts for a potential slowdown of consumer spending in those markets during the second half of the year as a result of the more challenging macroeconomic conditions. Therefore, growth in EMEA is now expected to be in the low teens (previously: mid-teens growth), while revenues in Asia-Pacific are projected to grow at a high-single-digit rate (previously: mid-teens growth). Despite the more conservative view on the development of consumer spending in the second half of the year, adidas has increased its forecasts for North America and Latin America reflecting the strong momentum the brand is enjoying in these markets. In North America, currency-neutral revenues are now expected to increase in the high teens. Sales in Latin America are projected to grow between 30% and 40% (both previously: mid- to high-teens growth).   

Due to the less favorable market mix and the impacts from initiatives to clear excess inventories in Greater China until the end of the year, gross margin is now expected to reach a level of around 49.0% (previously: around 50.7%) in 2022. Consequently, the company’s operating margin is now forecast to be around 7.0% (previously: around 9.4%) and net income from continuing operations is expected to reach a level of around € 1.3 billion (previously: at the lower end of the € 1.8 billion to € 1.9 billion range).

More information:
adidas financial year 2022
Source:

adidas

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04.08.2022

EU-India Free Trade negotiations

  • Opportunity to rebalance trade relations and promote a global sustainable textile industry

Today’s trade relations between the EU and India in textiles and clothing are characterised by a large and systemic trade deficit for the EU; annual imports from India exceed €6 bln (2021) – making it the 4th supplier – while EU exports to India reached just half a billion – the 20th place in our export markets.

Against this background, the free trade negotiations are an opportunity to rebalance that relationship; European textile and clothing companies can offer high quality and innovative products for the Indian market, but they can also offer solutions to reduce the environmental footprint of the textile industry.

EURATEX, as the voice of textiles and apparel manufacturers in Europe, supports an ambitious EU trade agenda, that puts reciprocity, transparency, fair competition and equal rules at the centre of its action. The FTA is an opportunity to establish a more sustainable and fair trading system, based on rules, global environmental and social standards, which are effectively respected by all.

  • Opportunity to rebalance trade relations and promote a global sustainable textile industry

Today’s trade relations between the EU and India in textiles and clothing are characterised by a large and systemic trade deficit for the EU; annual imports from India exceed €6 bln (2021) – making it the 4th supplier – while EU exports to India reached just half a billion – the 20th place in our export markets.

Against this background, the free trade negotiations are an opportunity to rebalance that relationship; European textile and clothing companies can offer high quality and innovative products for the Indian market, but they can also offer solutions to reduce the environmental footprint of the textile industry.

EURATEX, as the voice of textiles and apparel manufacturers in Europe, supports an ambitious EU trade agenda, that puts reciprocity, transparency, fair competition and equal rules at the centre of its action. The FTA is an opportunity to establish a more sustainable and fair trading system, based on rules, global environmental and social standards, which are effectively respected by all.

In this context, EURATEX highlights that the sector needs open and efficient markets, but combined with effective controls where necessary, thus ensuring level playing field for European companies. It is clearly essential that the same level of market access to India – both in terms of tariff and non-tariff barriers – is available to EU producers as vice versa.

India today benefits from reduced customs duties due to GSP. For European companies instead, market access to India is challenging, facing non-tariff barriers (related to proof of origin, quality control procedures, etc.) as well as national or state-level support programmes which distort the level playing field between EU and Indian companies.

That level playing field should also apply to our sustainability targets. As the EU will roll out its EU Textile Strategy, setting ambitious standards and restrictions (e.g. on chemicals), we must ensure the FTA is fully aligned with that strategy.

Director General Dirk Vantyghem commented: “We look to these negotiations with great interest. The FTA is an opportunity to develop a shared ambition between the European and Indian industry to make sustainable textiles the norm, and to create a regulatory framework where our companies can compete in a free and fair environment.”

More information:
India Euratex Free Trade Agreement
Source:

EURATEX

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02.08.2022

TEXOVERSUM: Neue Marke für Textil an der Hochschule Reutlingen

Die bisherige Fakultät Textil & Design der Hochschule Reutlingen wird der starken Entwicklung gerecht und benennt sich zum kommenden Semester im Oktober diesen Jahres in TEXOVERSUM Fakultät Textil um. Unter der Dachmarke werden künftig neben der Fakultät Textil ebenso das neu gegründete Joint-Venture TEXOVERSUM LDT Nagold agieren. Weitere Submarken sind in Planung.

Im neuen Logo ist ein vielschichtiges „X“ aus dem Wort TEXOVERSUM markant und prägend. Es übersetzt dabei das verwobene und vernetzende der Technologie Textil ins Visuelle und ist gleichzeitig symbolisch für das Zusammentreffen verschiedener Disziplinen und Bereiche wie Wissenschaft und Industrie.

Die bisherige Fakultät Textil & Design der Hochschule Reutlingen wird der starken Entwicklung gerecht und benennt sich zum kommenden Semester im Oktober diesen Jahres in TEXOVERSUM Fakultät Textil um. Unter der Dachmarke werden künftig neben der Fakultät Textil ebenso das neu gegründete Joint-Venture TEXOVERSUM LDT Nagold agieren. Weitere Submarken sind in Planung.

Im neuen Logo ist ein vielschichtiges „X“ aus dem Wort TEXOVERSUM markant und prägend. Es übersetzt dabei das verwobene und vernetzende der Technologie Textil ins Visuelle und ist gleichzeitig symbolisch für das Zusammentreffen verschiedener Disziplinen und Bereiche wie Wissenschaft und Industrie.

Seit mehr als 165 Jahren steht Reutlingen für textile Ausbildung auf hohem Niveau. Anspruch an Qualität und Innovationskraft sind die Treiber für Exzellenz in der textilen Ausbildung. Studieninteressierte können aus insgesamt sieben zum Wintersemester neu ausgerichteten Studiengängen der Bereiche Design, Technologie und Fashionmanagement wählen. Die Fakultät bietet dabei ein ganzheitliches Denk-, Lern- und Forschungsumfeld, in dessen Zentrum das Credo „Wir gestalten die Welt von morgen durch Textil“ steht.

„Wir freuen uns sehr und sind stolz, künftig all unsere Aktivitäten unter der Marke TEXOVERSUM zu bündeln. Damit erwecken wir bereits vor Eröffnung des von Südwesttextil, dem Wirtschafts- und Arbeitgeberverband der baden-württembergischen Textil- und Bekleidungsindustrie, gestifteten Gebäudes TEXOVERSUM im kommenden Jahr ein international einzigartig starkes Ökosystem zum Leben“, so Dekan Prof. Dr. Jochen Strähle der TEXOVERSUM Fakultät Textil.

More information:
Texoversum HS Reutlingen Hochschule Reutlingen Studienmodell
Source:

Hochschule Reutlingen

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(c) McLaren Automotive Limited
02.08.2022

McLaren Automotive und Athletic Propulsion Labs starten neue Kollaboration

  • Zum ersten Mal arbeitet der Luxus-Supercar-Hersteller McLaren Automotive mit APL zusammen, um eine neue Silhouette zu kreieren
  • Der APL | McLaren HySpeed™ ist inspiriert von McLarens ikonischen Supercars und Hypercars
  • Die APL | McLaren HySpeed™ Kollaboration ist in fünf exklusiven Farbvarianten erhältlich und kostet $450 USD

McLaren Automotive, der Hersteller von Luxus-Supersportwagen, und APL, die Marke für Sportschuhe, haben sich zusammengetan, um eine neue Reihe von Luxusschuhen zu entwickeln, die Design, Leistung, Technologie und Konstruktion miteinander vereinen.

Inspiriert von den ikonischen Supercars und Hypercars von McLaren ist das erste Modell aus der Zusammenarbeit der limitierte APL | McLaren HySpeed™, eine neue Silhouette, die als universeller Performance-Laufschuh konzipiert wurde und die erste Schuhkooperation des Luxus-Supercar-Herstellers darstellt.

  • Zum ersten Mal arbeitet der Luxus-Supercar-Hersteller McLaren Automotive mit APL zusammen, um eine neue Silhouette zu kreieren
  • Der APL | McLaren HySpeed™ ist inspiriert von McLarens ikonischen Supercars und Hypercars
  • Die APL | McLaren HySpeed™ Kollaboration ist in fünf exklusiven Farbvarianten erhältlich und kostet $450 USD

McLaren Automotive, der Hersteller von Luxus-Supersportwagen, und APL, die Marke für Sportschuhe, haben sich zusammengetan, um eine neue Reihe von Luxusschuhen zu entwickeln, die Design, Leistung, Technologie und Konstruktion miteinander vereinen.

Inspiriert von den ikonischen Supercars und Hypercars von McLaren ist das erste Modell aus der Zusammenarbeit der limitierte APL | McLaren HySpeed™, eine neue Silhouette, die als universeller Performance-Laufschuh konzipiert wurde und die erste Schuhkooperation des Luxus-Supercar-Herstellers darstellt.

Der APL | McLaren HySpeed™ verfügt über eine dreiteilige, segmentierte Zwischensohle mit APL FutureFoam Pods im vorderen und hinteren Bereich, die durch eine durchgehende, leichtgewichtige Kohlefaserplatte verbunden sind, die von einer brandneuen, mit Stickstoff infundierten Zwischensohlenmischung gekrönt wird, die für eine hohe Reaktionsfähigkeit und energiereiche Kompression entwickelt wurde.

Darüber hinaus verfügt der Schuh über eine Mikrofaserferse mit verlängerten Flügeln und ein internes Anpassungssystem mit dreiteiliger Fersenkissenpolsterung und APLs charakteristischem Souffle Sockliner. Auch die Außensohle nimmt Bezug auf die Designdetails der McLaren-Supercars und verfügt über ein Profil, das von Hochleistungsreifen inspiriert ist, die auf Geschwindigkeit und Grip ausgelegt sind.

(c) McLaren Automotive Limited
More information:
McLaren Athletic Propulsion Labs Automotive Schuhe
Source:

McLaren Central Europe / PR + Presseagentur textschwester

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(c) adidas AG
01.08.2022

adidas unveils collection that celebrates community, heritage, and identity

adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology . Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running , swimming , training , tennis , football , and cycling alongside a set of casual lifestyle garments.  

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.

adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology . Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running , swimming , training , tennis , football , and cycling alongside a set of casual lifestyle garments.  

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine resistant fabric that is lightweight and chlorine-resistant; swimwear in inclusive sizing (XS-4XL); and gender-neutral pieces with UNITEFIT – a fit system that is created with a spectrum of sizes, genders, and forms in mind.

The high-performance tennis pieces will be premiered during one of the most prominent hardcourt tournaments by adidas’ inspirational athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina who are passionate about showing support for what matters and encouraging diversity and inclusivity on and off the court. The tennis collection features the Purple NY UNITEFIT Tennis Dress, delivering style and functionality, made in part with recycled materials.

Alongside the performance pieces, the statement Originals looks include the Originals Crop T-shirt, in white and semi pulse lilac, delivering classic streetwear style, and the Originals 7/8 Leggings, a go-to choice for every occasion. The collaboration also includes remixes of iconic adidas footwear silhouettes including the Stan Smith, Nizza Platform, Astir and Forum footwear, which feature design accents from Thebe Magugu's signature prints. Reflecting adidas's commitment to consciously crafting performance materials, hero styles and pieces have also been made in part with recycled materials, just one of the innovations that represent adidas' commitment to help end plastic waste. 

More information:
adidas Sportswear
Source:

adidas AG

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