From the Sector

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

The RUDOLF GROUP is an uncontested agent of positive change especially when it comes to pioneering technologies that help transforming the textile and fashion industries. A shining example of conscious leadership played by the RUDOLF GROUP over the past decades is the invention and introduction of fluorine-free Durable Water Repellency (DWR) for textile and apparel. Since 2003, the RUCO-DRY product line has gradually convinced the industry that water-resistance can be achieved through the study and replica of natural models. “Biomimicry and the study of lotus leaves and bird’s feathers were instrumental in developing the very first fluorine-free DWR’s” says Dr. Gunther Duschek, Managing Director at RUDOLF GROUP.

Fifteen years later, RUDOLF GROUP does it again and takes a significant leapfrog. It pushes the boundaries of R&D well beyond fluorine-free, embraces nature and introduces water repellent performance entirely based on natural components. “We are launching two brand new, distinctive product propositions entirely manufactured from natural sources that do not compete with human and/or animal nutrition” continues Dr. Duschek.

RUCO®-DRY BIO CGR is an absolute breakthrough and the first Durable Water Repellent (DWR) agent based on plant-derived processing wastes. In fact, RUCO®-DRY BIO CGR is made of natural waste that accumulates as by-product during the processing of cereal grains in the food industry. The leftover material that would otherwise be disposed of is refined to create a powerful water and stain repellent textile finish.

“By turning natural waste into DWR we have optimized the biologic character of RUCO®-DRY BIO CGR where the active component is made of more than 90% bio carbon” states Dr. Dirk Sielemann, R&D Director at RUDOLF GROUP. He continues: “Although most of the product is composed by recycled biomass, RUCO®-DRY BIO CGR meets the performance and durability of conventional water repellent textile finishes”.

RUCO®-DRY BIO NPE is an equally outstanding product innovation where DWR is entirely based on a carefully selected mix of natural plant extracts. The well-balanced mix of plant-based ingredients combines excellent water and stain repellent effects with breathability and a natural handfeel. 

Unlike other 100% renewable raw materials, those used in the making of RUCO®-DRY BIO NPE are chemically and genetically non-modified and are not used as food, feed or fuel. Furthermore, all of the plant extracts that compose RUCO®-DRY BIO NPE are subject to a strict conservation and sustainability framework. “That’s why the supply of RUCO®-DRY BIO NPE is likely to remain limited to the creation and marketing of performance outdoor and sports apparel programs embedding state-of-the-art sustainable technology” concludes Dr. Duschek.

Both RUCO®-DRY BIO CGR and RUCO®-DRY BIO NPE are marketed through the BIO-LOGIC trademark, registered by RUDOLF GROUP.

• Looking to the future – Frankfurt Fashion Week is positioning itself with a consistently sustainable agenda and propelling the transformation of a modern, resource-efficient fashion industry.

The Conscious Fashion Campaign (CFC), working in collaboration with the United Nations Office for Partnerships (UNOP), will be the presenting partner and the Sustainable Development Goals (SDGs) will be a prerequisite for all exhibitors by 2023. And the Frankfurt Fashion SDG Summit by CFC is set to become the leading international conference for sustainability in the fashion world. The future of fashion has begun – and its key players will be coming together in Frankfurt am Main from 5-9 July 2021.
 
Frankfurt am Main, 2 December 2020. Joining forces to improve the fashion industry: Frankfurt Fashion Week is positioning itself as the host of the future of fashion and actively driving forward the transformation towards a future-oriented, more sustainable fashion and textile industry. All decision-makers looking to instigate this change will be coming together in Frankfurt am Main from 5-9 July 2021. The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – have achieved a real coup: Conscious Fashion Campaign, working in collaboration with the United Nations Office for Partnerships, will be the presenting partner. Messe Frankfurt will build on its collaboration with the United Nations Office for Partnerships and establish Frankfurt Fashion week as the platform on which to advance the Sustainable Development Goals and help guide the fashion industry into the 'Decade of Action'.
 
“Frankfurt will play host to the whole world. We are seeing a very positive response indeed,” confirmed Peter Feldmann, Senior Mayor of the City of Frankfurt am Main, at today’s digital press conference, before going on to say: “The fact that the initiators are able to rethink the concept of a Fashion Week in such a way is extremely impressive and proves that the fashion industry is correctly interpreting the signs of the present and future. The time has come for value creation and values to be reconciled. Consistent alignment with the Sustainable Development Goals is an important step in this direction.”
 
“Frankfurt Fashion Week aims to play a crucial role in finding solutions for macrosocial challenges and supporting the goals of international politics such as the European Green Deal. The fashion and textile industries are also expected to be climate-neutral by 2050. If we want to achieve this, we all need to pull together. Frankfurt Fashion Week is inviting all initiators and supporters of sustainable concepts and congresses or shows dedicated to sustainability to meet in Frankfurt, partake in discussions and make tangible decisions for the greater good. We will connect the most relevant players and pave the way for a future-proof fashion and textile industry,” says Detlef Braun, CEO of Messe Frankfurt.
 
“Given its global reach, the fashion industry is uniquely positioned to collaborate and engage on the Sustainable Development Goals, in particular on climate action and responsible production and consumption,” said Annemarie Hou, Acting Executive Director of the United Nations Office for Partnerships. “Frankfurt Fashion Week and the Summit will serve as an important platform for education and engagement of the fashion and textile industry in the Decade of Action,” emphasised Ms Hou.
 
The aim of Frankfurt Fashion Week is for all exhibitors, participants and partners to align with the Sustainable Development Goals by 2023. The SDGs will also be incorporated into all formats of Frankfurt Fashion Week. This will help to make the UN’s sustainability goals visible and tangible for the Fashion Week audience, therefore bringing its claim, goals and specific proposals for implementation to an international opinion-forming fashion and lifestyle community. During a one-day Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign, topics like gender equality, clean water, climate protection, social justice and their significance for a forward-looking fashion industry will be examined in greater depth. Another point on the sustainability agenda: Frankfurt Fashion Week is launching a Sustainability Award for outstanding, innovative, sustainable design, alongside other categories with a global appeal for the fashion and textile industry.
 
"We are committed to setting the wheels of transformation in motion. Not only does the overall mindset have to fundamentally change; the entire industry also needs to have the courage to be transparent and honest. It’s important to see values and value creation as opportunities rather than contentious. We are doing what we do best: connecting the relevant players at all levels. With its ecosystem, Frankfurt Fashion Week will become the enabler. We are creating a platform that will orchestrate industry-wide change. With this as our inspiration, we are also developing our tradeshow formats from a ‘marketplace of products’ to a ‘marketplace of purpose and ideas’,” explains Anita Tillmann, Managing Partner of the Premium Group.
 
A new start in Frankfurt: In summer 2021 the entire fashion industry will be coming to the metropolis on the Main river to inform themselves, be inspired, discuss, negotiate and celebrate. “There’s a huge need to finally meet in person again, to exchange ideas and be inspired. At the same time, digital tools and formats have become an integral part of the fashion industry,” says Markus Frank, Head of the City of Frankfurt’s Department of Economic Affairs and therefore also responsible for its creative industry. “To implement such a future-oriented, all-encompassing overall concept, Frankfurt’s business and creative scenes offer an almost unique concentration of different expertise with its internationally networked agencies, universities and museums. The city’s multifaceted, high-end club, bar and restaurant scene, diverse hotel industry and internationally renowned retail landscape will become the stage for this. This network will be a key factor in the successful implementation of Frankfurt Fashion Week and the way in which it will expand into the public space as a cultural and social happening.”
 
A number of major publishing houses are also showing their commitment to the new Fashion Week in Frankfurt with conferences, events and awards: Textilwirtschaft, the leading professional fashion journal by the Deutscher Fachverlag publishing house, is moving its traditional meeting of the industry’s top decision-makers – the TW Forum, the presentation of the renowned Forum Award, as well as its subsequent conference – from Heidelberg to Frankfurt’s Palmengarten botanical gardens, and will therefore be kicking off Frankfurt Fashion Week on Sunday evening and Monday morning. The Frankfurter Allgemeine Zeitung will be hosting its traditional fashion party for the first time in Frankfurt and publishing a special edition of its FAZ Magazin on Frankfurt Fashion Week. And the ZEIT publishing group is holding its ‘UNLOCK Style by ZEITmagazin’ conference, which was established in 2014, and the ZEITmagazin Fashion Week party in Frankfurt for the first time and will dedicate the whole new issue of ZEITmagazin Frankfurt to Frankfurt Fashion Week. Condé Nast will also be involved in next summer’s Frankfurt Fashion Week with an exclusive event by GQ. And the Burda publishing house will also be represented with various event formats from its lifestyle and fashion brands.There will also be talks with SHINE  Conventions, the organiser of GLOW, about what a mutual collaboration could look like.
 
Frankfurt Fashion Week is also delighted to have the Fashion Council Germany (FCG) on board.  The FCG is theinstitution when it comes to German fashion design. It promotes designers, is committed to gaining more political relevance and strengthens the international visibility and awareness of German fashion. At Frankfurt Fashion Week, the FCG will contribute selected formats, such as its already established Fireside Chat, and a future-oriented accelerator format to support German designers.
 
“What really impresses me about Fashion Week is the whole networking aspect: the creative industries will meet the financial world and sustainability is the common denominator. The Green Finance Cluster is another project that we could link with Frankfurt Fashion Week in the future. This will provide new inspiration in the fashion industry, which will certainly extend way beyond its own horizon of Frankfurt and Hesse. After a very difficult year for the trade fair industry, the concept is an encouraging breath of fresh air,” sums up Tarek Al-Wazir, Hesse’s Minister of Economics, Energy, Transport and Regional Development and Deputy Minister-President of the state of Hessen.

• "We only promote products that we like and Kornit is offering a line up of technologically advanced equipment that can take our selected customers into the future of textile print on demand.”
• Responding to market needs for textile print on demand

Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, continues to expand its market reach through Grup Transilvae partnership.

Founded in 1993 in Cluj, Grup Transilvae later expanded its reach nationally with a move to Bucharest. It has since developed into a complete solutions and services provider following partnerships with key industry manufacturers such as HP, MGI Digital Graphic Technology, Canon, Esko, Caldera, Efi, X-Rite - Pantone and Fotoba International etc. It has also more recently agree to support Matic, Highcon, Xlam, Sefa, Chemica and PlastGrommet. Now the company is increasingly focusing on the textile industry which is why it is partnering with Kornit.

CEO Bogdan Vasilescu explains: "We started with color management solutions, working on demand for Fogra with digitally printed DMI colors on textiles. We have also worked with Mimaki, Roland, Epson and Vutek on various projects including Eurotex Iasi, Zara and Rofobit in Bucharest. Eager to continue our growth spurt in the textile printing industry, we were looking for a trusted partner and Kornit was the obvious choice.”

"The collaboration with Kornit began officially in September and is a natural progression,” Vasilescu adds. “For a number of years, we have been considering ways to improve our offering by moving into textiles in the same way that we did for sign and display, home decor or packaging. We were just waiting for the right partner. We are always looking to collaborate with market leaders and we wanted to work with Kornit to tap into the potential of the print on demand textile market with an extensive textile printing portfolio.”

Grup Transilvae will represent all Kornit’s textile solutions, including Direct to Garment and Direct to Fabric, particularly for T-shirts, activewear, denim, fashion, beachwear, home textiles and fabrics.

Vasilescu continues: “We are looking forward to showing our existing customers how they can take advantage of the Covid 19 accelerated trends in digital print-on-demand and short-run print jobs. We will signpost how they can expand their application range, grow volumes and experience better ROI.”

Vasilescu concludes: “We only promote products that we like and Kornit is offering a line up of technologically advanced equipment that can take our valued customers into the future of textile print on demand.”

Omer Kulka, CMO at Kornit Digital states: “We are delighted to announce another great partnership with a distributor that is as passionate about our products and the textile printing industry as we are. Grup Transilvae has a long history of successfully entering new markets with leading manufacturers. We look forward to a long and happy partnership.”

• The new company in the Group is dedicated to metal accessories for luxury and haute couture, in the heart of the Tuscan fashion district.

Mendrisio – Another important milestone has been reached at Riri: the incorporation of Cobrax Metal Hub, the new company in the Group which specialises in the design, development and manufacturing of metal components for the luxury and haute couture sector. The company’s headquarters are in the heart of the Tuscan fashion district, combining high quality Made in Italy, decades-long expertise and the care for details which has always characterised Riri.

The new company is a result of the acquisition of 2Frame, a historical Italian brand in the industry, which is now an integral part of the Riri family, under the new name Cobrax Metal Hub. Thanks to this new entry, the Swiss Group has become the first sole supplier of metal accessories for the leatherwear industry, adding to its traditional range of zips and buttons a new line of products which includes all types of fastening, padlocks, snap hooks and buckles. It is an actual strategic hub, to offer the brands a single contact point for any needs and requests concerning metal accessories.

This new acquisition also makes it possible for Riri to respond, in an even faster and more effective way, to the demand for developing new articles and prototypes. By focusing on customer needs, Cobrax Metal Hub is actually able to design and develop customised products, guaranteeing continuous support in all process phases: from the search for materials, to technical and finishing solutions, the prototyping and sampling stage, to the industrialisation and manufacturing stage.

Renato Usoni, CEO at Riri Group adds: “Thanks to Cobrax Metal Hub the Riri Group has become the first sole supplier of accessories for the leatherwear sector. It is a project intended to add value and increase the company’s ability to serve its market, providing increasingly comprehensive and tailor-made answers, bearing witness to a vision whereby investing in the future is the best response to the scenarios, more complex than ever before, with which the whole market is confronted today”.

• Anita Tillmann, managing partner, about Premium Group´s January 2021 Events

“These are challenging times – for all of us. On one hand, because we can't meet up in the same carefree way as usual. And, on the other hand, because decisions have to be made based on factors that are out of everyone’s control. Alongside all this, it’s essential that we look to the future with positivity, that we use the time effectively and continue to advance in the face of adversity. This not only affects the trade show and event organisers, but the whole industry.

We have carried out market research and surveyed exhibitors, partners and buyers on the current circumstances. The objective was to obtain a data-based assessment of the current economic situation, a summary of the success of the exclusively digital events, and insights into the requirements of our network with regard to the physical trade shows. Following analysis of the data gathered we have established that there is a personal wish for an event to happen – inclusive of the appropriate hygiene measures – however, this is unfortunately not currently possible from a professional perspective. As long as there are delays to production and constantly changing travel and contact restrictions in place, we cannot put on any trade shows, conferences or events that would meet our demands or the demands of our exhibitors.

We have therefore decided not to hold PREMIUM, SEEK or FASHIONTECH next January. This was an incredibly difficult decision to make. Especially because we didn't want to say goodbye to Berlin without a fitting farewell.

Now, though, it’s about looking forward and concentrating on what is certain: Frankfurt Fashion Week, which we will be staging in July 2021 together with Messe Frankfurt, the City of Frankfurt and the region of Hessen. We have big plans and are working on a new, fresh start – not only for us, but also for all stakeholders in the fashion industry, nationally and internationally.

Another press conference is planned for the end of November, when we shall be introducing new concepts, partners and event formats. Preparations are already in full swing: we are having numerous discussions, sitting in workshops, activating partners, designers, publishers, politics and society so as to get a unique, fully formed event successfully up and running. Expectations are huge – and we intend to satisfy them. We are putting all our energy into this future-focussed project.

With the aim of being able to share our enthusiasm, we are planning a FFW Preview to present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers at the beginning of next year.

Until then, all we can say is this: stay curious. Stay optimistic. Because even though there won't be any events this coming January, the show does go on. True to form, that means there will be more business opportunities than ever before, along with innovative formats, events and conferences and a fully formed city concept that has never been imagined before.”

The collaboration between Tonello and denim designer Piero Turk gave birth to a sustainable denim collection, result of a combination of the latest responsible technologies, and created with the most eco-friendly fabrics selected by The Kingpins Show.

“When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability,” said Alice Tonello, R&D and Marketing Director of Tonello.

18 exclusive and contemporary denim pieces, result of the premium experience of Piero Turk, and Tonello with its new brand-new finishing process: The Laundry (R )Evolution.

This is a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Finally we use Metro, our software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The All-in-One System performs all washing operations by integrating 4 sustainable technologies into a single machine: ECOfree 2, which uses ozone in both the water and air; NoStone® for authentic and pumice-free stone-wash effects; UP, for washing processes with at least 50% less water; Core, a nebulizing system improving performance and reducing water consumption.

As a result of The Laundry (R )Evolution, Tonello developed two innovative and patent-pending processes: OBleach and Wake.

OBleach is the new Tonello process, which, by using only ozone, “returns to the future” with an authentic, sustainable and cool Bleach. Without chemicals.
This is possible thanks to a combination of the technologies part of our All-In-One System.
In short, the real Bleach without Bleach has finally arrived. And this in the year of the total ban of permanganate too.

Wake is the first totally natural dyeing system that uses only plants and biodegradable vegetable waste like flowers, berries and roots, without harmful chemicals additives.

The capsule collection will be displayed at KINGPINS24 on October 27th during the seminar held by Alice Tonello and Piero Turk.

• Technology, creativity and sustainability
• Recycled materials, bright colours, eclectic shapes: excellence is in the details, and the new creations by the Italian-Swiss group have plenty to say.

Mendrisio – Looking at the new Fall-Winter 2021-2022 collection of the Riri Group, it almost seems as if the difficult months to which the pandemic has forced the whole world, have been another new – though unwanted – challenge for the Italian-Swiss company. A testbed that sparked the mind and lit the fire of creativity. Therefore, today, the brand ingredient which for over 80 years has embellished the
garments designed by major fashion system brands with top-quality zips and buttons, also introduces a wide range of heterogeneous creations, intended to cover different aesthetic and functional requirements on the market.

This collection has been divided into three macro-topics; it is a new chapter in the history of the Group.

LIFE SERVING
Keyword: sustainability. Or, more romantically, “Reuse with love”. From the use of materials produced using organic waste and recycled plastics to actual destocking – the re-introduction on the market of unsold items to give them new life through a restyled shape: the topic of “life serving”, for Riri, translates into the meticulous and constant search for materials with a low environmental impact and in the committed attempt to reduce the use of plastic to a minimum. This is why the Group has decided to use recycled polyester tapes, made with new organic cotton, pullers coated with cork, created using 100% recycled plastics or rubber taken from the sole of shoes. Stainless steel – an exceptionally resistant and sturdy material, as well being subject to no galvanic treatments and highly recyclable – characterizes chains and pullers, while the Nylon zip consists of fully recycled tape and chain, and Decor introduces a new 100% polyamide version. On the button side, “life serving” includes buttons with a cork coating, the Zero button with coating made of recycled Meryl polyamide and the F4 with a 100% recycled Nylon head and the heads made of APILON 52 (rubber made of 65% vegetable oils and energy from renewable sources) coated with microfiber from the company Alcantara.

ENGINEERING
This is definitely the most rigorous yet progressive section in the collection, drawing on technological innovation and on uncertainties related to the current situation, to play with shapes, colours and materials. Between zips and buttons there is a prevalence of squared and minimal shapes, also on the tapes of the zips through sublimation and digital printing techniques. The leading colour is grey in its variation of hues, where the insertion of coloured tones sometimes stands out. The leading material, on the other hand, is metal.

OVER SHOCK
A creative topic where “exaggeration” is the keyword, a trend whose style and character somehow remind us of Gen-Z, apart from being especially suitable for outdoors. “Over state” uses the hip hop mood and settings of the Nineties, taking them to the extreme, enlarging shapes and focusing on bright and fluorescent colours such as purple, yellow, blue, orange or green. An example of this is Storm Evo, a zip which is popular in the outdoor sector for its high levels of water resistance and strength, which features a new electric blue chain and tape with reflecting side strips. Also outstanding in terms of originality is the new purple puller, with its anti-theft shape, fixed onto a fluorescent yellow chain. The perfect expression of this category are zippers such as Decor, Nylon and Aquazip, especially recommended for the outdoor sector in general.

COLLECTION HIGHLIGHTS: RESTYLING AND INNOVATION
All the macro-categories selected for the FW 21-22 seasons are included in some special product innovations, most notably the even more minimal and thin shapes of some buttons and the introduction of five different colours for the small synthetic ring, a real point of strength in Cobrax pressure buttons. Also the range of magnetic buttons is complemented by the addition of two extra snaps. As regards zips, the Riri Group team has been working on careful restyling of shapes, more specifically in the shapes of Decor zip bodies – ideal for the luggage industry – further improved from both an aesthetic and functional viewpoint.

The Secoli Fashion Show, live this year on the Camera Moda digital platform, staged the projects of 19 students supported by exceptional companies such as Bemberg™ by Asahi Kasei, which supplied its precious and contemporary materials for the creation of some pieces of the collections.

During Milan Fashion Week the students of Istituto Secoli presented their projects for the traditional appointment of the Secoli Fashion Show, an event that this year has took place in digital version in a particular dedicated section - Italian Education Lab - live on the streaming platform of Camera Nazionale della Moda.

The students designed three women collections and two men collections interpreting the concept of SHAPE.

Brands of excellence supported the young creatives for the creation of the collections, such as Bemberg™ by Asahi Kasei, which provided the printed fabrics - produced by Tessitura Grisotto - for the creation of some pieces of the collections, that were used in particular for shirts and padded outerwear and quilted parts.
 
Bemberg™ is a fiber that comes from the smart and technologically advanced transformation of pre-consumer cotton linter materials and converted through a traceable and transparent process. Its uniqueness comes from its exceptional qualitative characteristics such as the magnificent touch - which is soft and smooth as silk, like a second skin - brilliance and radiance. Bemberg™ also has antistatic and breathable performances and the fiber is biodegradable and compostable too.

The collaboration with these companies is continuous and in the name of the close and interconnected relationship between education and the world of work. A support that is also reconfirmed for Asahi Kasei, who for years has supported the Istituto Secoli with an intense commitment in the field of education to new generations.

In addition to Istituto Secoli, Bemberg™ invests in future generations of professionals in the textile and clothing sector also through BIELLA MASTER DELLE FIBRE NOBILI and Sanchi no Gakko (in Japanese “School of Textile & Yarn Production Site”) founded three years ago and supported for two years by Asahi Kasei through its “Bemberg Lab”.

Rester Oy, which is developing the plant in Paimio, recycles companies' end-of-life textiles, and Lounais-Suomen Jätehuolto Oy (LSJH), which will hire a production area at the same facility, processes households' end-of-life textiles. The plant will process 12,000 tonnes of end-of-life textiles every year, which represents about 10% of Finland’s textile waste.

The textile industry’s end-of-life textile problem is intolerable. Natural resources are increasingly used to manufacture products, but these materials are lost at the end of their life cycle. About 100 million kilograms of textile waste are generated annually in Finland alone. Reusing this material could reduce the textile industry’s carbon footprint and significantly reduce the use of natural resources.

Rester Oy and LSJH will drive the textile sector towards a circular economy and begin processing textile waste as an industrial raw material. The Nordic countries’ first industrial end-of-textile refinement plant will open in Paimio in 2021. The 3,000-square-metre plant is being developed by Rester Oy, which recycles companies' end-of-life textiles and industrial waste materials. LSJH, which processes households’ end-of-life textiles on its production line, will hire part of the plant.

Outi Luukko, Rester Oy’s board chair, says, “The processing plant will begin a new era of textile circular economy in Finland. As industry pioneers, we are launching a system change in Scandinavia. The transition of the textile industry from a linear model to a circular economy is essential, as virgin materials cannot sustain the current structure of the textile industry. And why should it, when there is so much recyclable material available?”

From the perspective of Rester Oy’s main owner, work clothing supplier Touchpoint, the circular economy plant not only represents resource efficiency, but is also necessary from the perspective of the entire life cycle of a responsible work clothing collection.

Luukko adds, “Finding a local solution to a global problem is a huge leap in the right direction and raises Finland's profile as a pioneer of circular economy."

The future plant will be able to process 12,000 tonnes of end-of-life textiles annually, which represents about 10% of Finland’s textile waste. Both production lines produce recycled fibre, which can be used for various industrial applications, including yarn and fabric, insulating materials for construction and shipping industries, acoustic panels, composites, non-woven and filter materials, and other technical textiles, such as geo-textiles.

LSJH is piloting a full-scale refinement plant

LSJH has launched a pilot production line for processing households' end-of-life textiles. Unfortunately, consumers' end-of-life textiles are heterogeneous, making them a challenging raw material for further processing. Before processing, the textiles are sorted by material into various fibre classes using optical identification technology developed by LSJH and its partners. This ensures the quality of the raw material and the resulting fibre products.

Jukka Heikkilä, managing director for Lounais-Suomen Jätehuolto, explains: “On the basis of the experiences gathered from the pilot project, Lounais-Suomen Jätehuolto is preparing a full-scale refinement plant in the Turku region. As soon as 2023, the plant will process Finnish households' end-of-life textiles. The project involves all waste treatment plants owned by Finnish municipalities.”

Paimio has ambitious goals for circular economy companies

Rester’s initiative aims to create a circular economy cluster in Paimio that combines the processing and reuse of end-of-life textile fibres. Paimion Kehitys Oy, which is owned by the City of Paimio and the local association of enterprises, supports the development of circular economy companies in Paimio.

Mika Ingi, managing director for Paimion Kehitys Oy, says, “We want to step out of our traditional municipal role and create significant added value for everyone taking part. That is why we are involved in the development of a new modern service model based on ecosystem thinking. We are piloting the textile cluster, followed in the coming years by clusters focusing on plastic, construction, and energy. The aim of our service is to support and help develop new profitable business by bringing circular economy companies and their potential customers to innovate together."

The foundation stone of the processing plant was laid today (18 August 2020). The processing plant will begin operations in February 2021.