From the Sector

adidas unveils its SS24 Melbourne collection to mark the start of the 2024 Grand Slam season. AIRCHILL technology – a first for adidas in tennis – works in tandem with HEAT.RDY material technology to support players performing in the heat of the moment.

AIRCHILL material technology supports cooling through thermally zoned, raised pattern motifs and mesh layers. The lightness of AIRCHILL helps skin breathe – deliberately placed in high sweat and evaporation zones – under the armpits, chest and back. The raised patterns and open mesh fabrics are designed to optimize airflow during high-intensity workouts and matches.

The 26-piece range for men and women also boasts a tranquil color palette and pattern scheme, specially crafted to help evoke a sense of calm. The spectrum of greens – including the key colorway ‘Green Spark’, inspired by the natural phenomena of bioluminescence – were carefully chosen for their soft, glowing shades, meanwhile prints adorning the fabric emulate recurring fractal shapes in nature.

The apparel collection is made from 100% recycled materials and comes in sizes XS-2XL for men and 2XS-2XL for women.

The collection will be worn by athletes including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Karolína Muchová, Maria Sakkari, Stefanos Tsitsipas, Felix Auger Aliassime, Jason Wu and Martin de la Puente.

PrimaLoft, Inc., a leader in advanced material technology, is expanding its  Active Insulation Range by adding four new Active Evolve styles, reaffirming its commitment to providing cutting-edge solutions that meet the evolving needs of consumers.

Originally launched in 2018, PrimaLoft Active Evolve is a line of insulating fabrics that is designed to evolve performance, design, and sustainability. Combining the lightweight warmth of insulation with the breathability of fabric, this technology is developed to perform in a wide range of activities, regardless of intensity or season. From pushing yourself during a cross country ski tour, to working up a sweat hiking to the next peak, PrimaLoft Active Evolve keeps you in your comfort zone – even when you’re pushing yourself out of it.

Several products in the Active Evolve line can be used as a next-to-skin fabric. This enables brands to forego liner fabrics, which means heat and moisture are more efficiently managed, breathability is supported, and user comfort is maintained. In addition to achieving optimal performance during aerobic activity, this yields a wider utility and year-round use, all while allowing brands to use less overall material when designing a garment, reducing footprint and waste.

PrimaLoft Active Evolve offers several advantages to designers. It enables them to utilize the full spectrum of color, incorporate unique patterns, and provides greater flexibility in fabric selection. Additionally, Active Evolve eliminates the need for quilting in the design process. Products within the Active Evolve line are made from up to 100% post-consumer recycled content, including three of the four new styles.

With more than a dozen brand adoptions thus far, PrimaLoft Active Evolve’s adaptability for the user, range of use across activities, and seasonal timing, is quickly making this one of the most versatile products in the PrimaLoft portfolio. For Fall/Winter 2023-2024, key partner brands beside Sitka and Löffler will include CP Company, Eddie Bauer, Endura, Martini Sportswear, OMM, Quiksilver, Ziener and more.

Fashion for Good welcomes twelve new start-ups to its Global Platform. The selected Innovators will participate in a nine-month innovation programme with bespoke support to validate their technologies in preparation for implementation across the fashion value chain.

The selected innovators represent technologies across Raw Materials, Processing, Traceability & Transparency, Circular Business Models and End of Use.

The selected innovators joining the Fashion for Good 2023 Innovation Programme are: Virent, Inc., ZimoChem Inc, Polybion, Saltico Ltd, Lamoral Coatings B.V., CleanKore LLC, RESPONSIBLE, Qingdao Amino Material Technology Co., Ltd.,Protein Evolution, Inc., DePoly, Ioncell Oy, and SATMA CE.

• PrimaLoft and Origin Materials have launched a program to develop high-performance, carbon-negative insulating fibers for diverse apparel applications, including for leading outdoor, fashion, and lifestyle brands, as well as home goods applications such as hypoallergenic insulated bedding.
• PrimaLoft, an advanced material technology company and a world leader in the development of high-performance insulations and fabrics, will develop the fibers with Origin Materials to address demand for sustainable, high-performance materials from its over 900 global brand partners. PrimaLoft iconic brand partners include Patagonia, Stone Island, L.L. Bean, Lululemon, adidas and Nike.
• The program will focus on carbon-negative PET and next-generation polymers produced by the Origin Materials patented technology platform, which turns sustainable wood residue into cost-advantaged, carbon-negative materials that reduce the need for fossil resources.

Origin Materials, Inc. (“Origin Materials”), a leading carbon negative materials company, and PrimaLoft, an advanced material technology company and a leader in the development of high-performance insulations and fabrics, announced a new program to develop carbon-negative, insulating, high-performance fibers. The fibers will be used across a diverse array of end products, including insulating fiber for leading outdoor, fashion, and lifestyle brands, as well as home goods applications such as hypoallergenic insulated bedding.

The companies will work to rapidly develop and commercialize new products derived from Origin Materials’ platform. The collaboration will leverage the leadership position of PrimaLoft as a specialty producer of insulating fibers and filaments with over 900 global brand partners, as well as a large global network of manufacturers that employ a wide array of textile processes to make its products, including extrusion, carding, spinning, finishing, weaving, knitting, dyeing, airlaid, meltblown, and other technologies.

The collaboration builds on PrimaLoft’s “Relentlessly Responsible™” mission to elevate both performance and sustainability, through innovation. The platform includes PrimaLoft® Bio™, which was developed and launched into the market in late 2018 as an effort to battle microplastics in the ocean; PrimaLoft® P.U.R.E.™, which provides materials manufactured with greater than 50% CO2 savings; and PrimaLoft’s post-consumer recycling initiative. The next frontier for the company is non-petroleum based raw materials, including products that biodegrade and other circular economy solutions.