From the Sector

Instead of taking place from August 25-27 as originally planned, Asia's leading trade fair for fashion and lifestyle will now be held from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai. The fair has been taking place physically again since July 2020, always in compliance with strict safety and hygiene regulations. Various digital platforms are being set up in parallel.

The around 500 brands registered for CHIC (August) will now present themselves to the trade visitors in autumn on 62,000 sqm, including important industry players such as JINTIANSHI (menswear), VINI Bespoke (menswear), Zaijiu (womenswear), Jiebeidi (womenswear), COFNA (childrenswear), Laura Vita (shoes), Hattershub (headwear), MANNYLONQ (CHIC-Young Blood) and Dragon Heart (CHIC-Young Blood) and exciting up-and-coming designers such as KIMUSSO, Yujiantian and Wuma.

The expected 60,000 visitors are also able to attend seminars and workshops on current topics such as Recognition and new opportunities of new retail in AI Fashion or 2021 Maker of Silk Road & Innovation of Design Infinity -- The Innovation and Entrepreneurship Competition of China Textile & Apparel SME.

Next events:
CHIC Shenzhen | 3rd-5th November 2021 | Shenzhen
CHIC March 22 | 9-11 March 2022 | Shanghai

Exploring the relationship between fashion, dreams and escapism
Curated by Ya'ara Keydar
July 13th, 2021 – December 11th, 2021

The Design Museum Holon unveils its newest and most ambitious fashion exhibition “The Ball” spanning the entire museum. Taking an innovative approach from Design Museum Holon’s previous fashion exhibitions, “The Ball” is a multi-sensory theatrical experience that combines fashion, sound, music, scenery, and lighting to showcase how dresses from the past resonate in today’s eveningwear design. The exhibition offers a dreamy experience full of fantasy, forging connections between the history of balls, Western fashion, and the current creations of Israel’s leading designers.

“The Ball” looks at past and present-day fashion, exploring the complexities woven into the longing for opulence and escapism. Throughout history, while balls were often reserved for the elite, fairytales provided a gateway into a world of imagination, overcoming social divides and barriers. Through a creative dialogue between the fantastic and the real, the exhibition invites visitors to explore the role of fashion and escapism in everyday life.

The exhibition displays approximately 120 ball gowns representing both historical and contemporary designs, which feature luxurious materials alongside surprisingly recognizable ones. In addition to the gowns, the exhibition showcases approximately 50 accessories created especially for the exhibition by Israel’s leading designers, including a display of glass Cinderella slippers printed in 3D, and a collection of hats inspired by desserts.

Participating designers:
Shadi Abed, Chen Adar, Shlomi Anteby, Rivi Avivi, Shahar Avnet, Idit Barak, Victor Vivi Bellaish, Berta, BOOBA MACHO by Karin Vasiluk, Hila Cohen, Luci David, Tatiana Davidov (Studio Tiamanta), Gadi Elimelech, Lia Fattal, Aviram Fima, Aharon Genish, Nimrod Gilo, Lee Grebenau, Brurya, Haritan, Nofar Hatuka, Lihi Hod, Iota Studio, Adi Karni, Ohad Krief, Galia Lahav, Ronen Levin, Rotem Levitan - Retema, Noam Levy, Alon Livne, Shady Francis Majlaton, Chana Marelus, Tal Medina, Moni Mednik, Yaron Minkowsky, Evyatar Myor, Maya Naé, Eliran Nargassi, Nataf Hirshberg and Yanky Golian, Dylan Parienty, Yaniv Persy, Ruth Philosoph, Assaf Reeb, , Katya Romantsov, Eden Saadon, Alon Shabo, Shai Shalom, Orwa Shareef, Sharon Tal, Maskit ,Rotem Shaul, Gal Shenfeld, Nadir Shoshany, Liora Taragan, Ariel Toledano, Michal Yersanesh Mangisto, Maor Zabar, Mira Zwillinger Studio

Visit DMH

• CHIC Shanghai, March 17 to 19, 2021 (due to new regulation to control the infection rate)
• 905 exhibitors are present at CHIC
• Parallel: CHIC ONLINE as a digital platform with upgrade of the CHIC
• APP
• CHIC GARDEN: puts fashion and sustainability in the limelight

The CHIC spring event takes place from March 17th to 19th under strict hygiene guidelines in the National Exhibition & Convention Center in Shanghai parallel to Intertextile Shanghai, Yarn Expo and PH Value.

The Chinese economy has recovered again after the pandemic in China and already reached pre-crisis level with 6.5% growth in the fourth quarter of 2020. McKinsey estimates are a 5 to 10% growth in sales in China in 2021 compared to 2019. Thanks to good sales in China, the fashion luxury brands in particular have been able to improve their sales figures. But also regarding online trade, Chinese ecommerce sales were in first place worldwide for the eighth year in a row. The average per capita income of consumers rose by 3.8% last year.

905 exhibitors and 932 brands will present themselves on site at CHIC. Around 95,000 trade visitors from all retail areas, including all relevant online sales platforms, are expected. The CHIC's online and live streaming events, which run parallel to the trade fairs, have recorded an average of 150,000 clicks on each show since April last year.

CHIC Garden
China is to become climate neutral by 2060, which of course also affects the fashion sector. Overall, the awareness of Chinese consumers has developed even more towards high-quality, sustainable collections. In their "State of Fashion 2021" report, McKinsey & BoF analyze the awareness development in China that consumers and producers are increasingly recognizing the importance of joint efforts by all participants in the value chain to work together in order to achieve sustainability in the fashion industry.

The CHIC flagship event visualizes this topic with the "CHIC Garden" theme. With the help of garden design experts, the fair is transformed into an inspiring garden paradise that reflects closeness to nature and the appreciation of natural resources.

As an exception, the CHIC autumn event, CHIC Shanghai will take place in August this year (25th to 27th August 2021).

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

In keeping with the brand’s internationalization strategy, Pinko is glad to announce an ambitious retail expansion plan in the Korean market.
The first phase of this retail project, developed in collaboration with Mitsui & Co. Italia and La Pace as local partner, saw the opening of two stores located inside two of the most important and prestigious Korean duty free shopping destinations.

The first Pinko shop in Korea opened its doors at the end of January at Seoul’s Shilla Duty Free Downtown Store, which houses the boutiques of the most prestigious global luxury brands. The inauguration of the second Pinko store in Korea was celebrated with an opening party on Feb. 20. This store is located in Seoul at the Hyundai Department Store Duty Free Dongdaemun, one of the most important Korean touristic attractions at day and night, thanks to its wide offering of merchan-dising categories, spanning from international luxury and fashion items to the highly popular Made in Korea beauty products.

Pinko’s retail expansion plan in the Korean market also includes the opening of two new stores by the end of 2020, while the company aims to operate a total of 14 boutiques, 6 inside department stores and 8 at Duty Free destinations, within three years.

Intertextile Shanghai Home Textiles – Autumn Edition will return from 24 – 26 August 2020 at the National Exhibition and Convention Center (Shanghai), organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). Stepping into its 26th edition, the trade fair will provide exhibitors the perfect opportunity to introduce new products and expand their distribution networks, as well as serving as a source of information and inspiration for professionals in every aspect of the industry.
 
Celebrating its 25th anniversary last August, the Autumn Edition of Intertextile attracted 1,147 exhibitors from 27 countries & regions, as well as 35,390 trade buyers from 117 countries & regions (2018: 104), reflecting the increasing internationalism of Messe Frankfurt’s textile fairs in China, and the growing opportunities for international suppliers to meet a wide range of buyers in Shanghai. The trade fair’s capacity to attract large and diverse crowds has reinforced its status as the leading business platform for the home textile industry in the Asia Pacific region.
 
In the next edition, a large collection of quality Chinese companies, as well as premier overseas brands will once again present the entire spectrum of home and contract textile products including:

• Textile editors
• Whole Home Products
• Windows & Upholstery
• Bedding, Bath, Kitchen & Table
• Carpets & Rugs
• Sun-Protection
• Wallcovering
• Digital Print & Technics
• Fibers, Yarns & Chemicals
• Textile Designs

Opportunities abound in China’s home textiles market
 
“The upcoming Autumn Edition of Intertextile is set to offer suppliers and buyers the best platform to capture new business opportunities, especially as we continue to focus on bringing together more key players from the textiles, interiors, architecture and hospitality sectors in China and internationally,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.
 
“Over the years, Intertextile has been evolving from a traditional trade fair to an immersive and interactive experience that inspires and engages attendees. Today, the fair is more than a business platform; it also delivers state-of-the-art home trends, valuable networking opportunities, as well as innovative and strategic solutions for brand development through a series of fringe programme events,” Ms Wen further explained.
 
As one of the selected exhibitors featured in the Talks & Tours series at the 2019 fair, Mr Thomas Luys, Sales Manager of LIBECO-LAGAE: “We had quite a diverse range of visitors, including an increase in e-commerce buyers, but also more traditional upholstery fabrics buyers. Our booth was also part of the Talks & Tours, so it was important to tell our story to a diverse range of visitors on this tour.”
 
 
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.

Farbenfroh und frisch startet der hawaiianische Schuhhersteller OluKai in den Frühling. Für den richtigen Aloha-Vibe sorgen die neuen Damenschuhe Pehuea Li und Pehuea Humu Lau. Während sich die Vegetation auf den hawaiianischen Inseln mit Macht auf den farbenprächtigen Sommer einstellt, präsentiert der Schuhspezialist Damenschuhe für die warmen Tage.

So angenehm wie eine frische Brise in der Hitze: Der Pehuea Li (UVP 100 Euro) ist ein Sommer-Sneaker! Er punktet auf den ersten Blick mit lässiger Optik, aber auch seine inneren Werte überzeugen: Das leichte und atmungsaktive Mesh-Obermaterial bringt Luft an den Fuß und sorgt für ein angenehmes Klima und besonderen Tragekomfort.
 
Auf Hawaii wird es nie richtig kalt – aber einen Winter gibt es auch dort. Wenn im Frühjahr die Temperaturen steigen, erblühen die Inseln. Hibiskus, Eukalyptus oder Plumeria – OluKai zaubert die heimische Flora auf einen ganz besonderen Schuh. Die Farben und detaillierten Stickereien des Pehuea Humu Lau (UVP 100 Euro) sind von der Blütenpracht Hawaiis inspiriert.
 
Beide Modelle sind mit herausnehmbaren sowie waschbaren Einlegesohlen ausgestattet. Ihre anatomisch geformten Fußbetten sorgen für Dämpfung und bringen ungeahnten Tragekomfort. Pehuea Li und Pehuea Humu Lau verfügen über den OluKai-eigenem Drop-In-Heel®: Ihre Fersen lassen sich umklappen und verwandeln den Sneaker bzw. Slip-On fix in offene Slipper.

Ein Teil des Erlöses für diese Schuhe kommt der Ama OluKai Foundation zugute. Die von Olukai gegründete Stiftung hat es sich zum Ziel gemacht, das kulturelle Erbe von Hawaii zu bewahren und fördert unterschiedliche Projekte und Vereine auf Hawaii. Jedes Paar Pehuea Li und Pehuea Humu Lau gibt so etwas an die Insel und ihre Bewohner zurück.

Archroma, a global leader in color and specialty chemicals, has presented an aniline-free* denim indigo dye at the recent Planet Textiles 2018 Conference in Vancouver, Canada. The brand new dye provides a non-toxic way to produce the traditional, iconic indigo blue that consumers associate with denim and jeans.
Currently, aniline impurities are an unavoidable element of producing indigo-dyed denim. Unlike other chemical impurities, aniline is locked into the indigo pigment during the dyeing process and therefore cannot be washed off the fabric.

Scientific testing has shown that aniline impurities are toxic to humans, causing skin allergies, damage to major organs and genetic defects, as well as being linked to cancer. Aniline is also toxic to aquatic life, which is an issue as two thirds of the 400 metric tons of aniline waste on an annual basis ends up in the environment as wastewater discharge. The toxic chemical is therefore starting to feature on the restricted substance lists (RSL) of some major clothing brands and retailers. “We have tested denim garments and found that aniline concentrations are frequently higher than expected,” says Alexander Wessels, CEO, Archroma. “This could put some manufacturers over the limits agreed on their RSLs.”

True to its commitment to take on innovation challenges, Archroma decided to take a closer look at the issue with its R&D experts, and developed an alternative system that is aniline free*.
“At Archroma, we continuously challenge the status quo in the deep belief that we can make our industry sustainable,” continues Alexander Wessels. “By removing a hazardous impurity from the denim supply chain, we aim to protect the workers who create denim, the consumers who wear denim, and the environment with cleaner waterways.” The Denisol® Pure Indigo 30 dye is the latest in a long line of sustainable innovations for denim started in 2009. That year, Archroma introduced its ‘Advanced Denim’ technology which uses up to 90% less water during the dyeing process. “Being not indigo but sulfur based, ‘Advanced Denim’ itself was an aniline free solution too!”, adds Alexander Wessels. For designers and brand owners who long for authentic indigo inspiration, the new Denisol® Pure Indigo 30 now also makes it possible to produce indigo-dyed denim without high levels aniline impurities. Archroma successfully tested Denisol® Pure Indigo 30 at Absolute Denim mill in Thailand. “During the testing everything performed exactly the same as it would with conventional indigo,” says Vichai Phromvanich, Board Member, Absolute Denim. “There was just one important difference: no aniline.”

“We’ve had an overwhelming positive reaction from the industry in sneak previews and during the launch at Planet Textiles,” continues Alexander Wessels. “As a responsible industry leader, we believe it’s important to actively look for eco-advanced solutions that are attractive and at the same time cost-efficient for clothing brands, retailers and end-consumers.”

Archroma will make the Denisol® Pure Indigo 30 dye in the most sustainable way as possible. The new dye will be produced in Archroma’s facility in Pakistan, a plant that made the headlines in 2012 for being what Archroma believed to be the industry’s first zero liquid discharge plant.

For buyers that prioritise having the widest range of sourcing options in one place, their best bet is March’s Intertextile Shanghai Apparel Fabrics. Boasting pavilions from Japan, Korea, Pakistan and Taiwan, individual exhibitors from Hong Kong, India, Indonesia and Vietnam, not to mention 2,800-plus Chinese exhibitors, the fair is the largest gathering of Asian suppliers under one roof for the spring / summer sourcing season. To ensure convenience for buyers, international exhibitors are grouped by country or region, while Chinese exhibitors are located in product halls including fabrics for casualwear, functional wear / sportswear, ladieswear, lingerie & swimwear, shirting and suiting, as well as for accessories and denim.

In total, around 3,300 exhibitors will showcase their apparel fabrics and accessories at the fair, with the SalonEurope zone hosting premium suppliers from Europe – including pavilions and zones from France, Germany, Italy and Turkey – while the International Hall also houses other overseas exhibitors from the likes of Argentina, Australia, Peru the US and elsewhere.

Japan Pavilion keeps ‘Banshu-Ori’ tradition alive
Organised by the Japan Fashion Week Organization (JFW), the Japan Pavilion will house 22 exhibitors and also feature a Japan Trend Corner. After the immense popularity of this pavilion with buyers in previous editions, the organisers are in a good position to comment on the trends in the local market. “The now mature Chinese market tends to seek out very different types of products and purchase in smaller batches, which is a world away from the mass-production focus of the past,” JFW commented.

Included in this edition’s Japan Pavilion are three companies from the Nishiwaki region, which is famous for its ‘Banshu-Ori’, or Banshu weave. Banshu-Ori is a yarn-dyed fabric, woven into various patterns, such as checks and stripes, with yarns that are dyed before being woven by weaving machines. This tradition dates back to 1792, and will be showcased by Bon Co Ltd, Ueyama Orimono Corp and Kuwamura Co Ltd at the fair. Bon will showcase a range of new products using this traditional technique, including organic cotton fabrics, paper yarn fabrics and indigo items. Ueyama Orimono, which boasts Japan’s largest dyeing factory in Nishiwaki, designs its own fabrics in Tokyo, and will present cotton, cotton / linen and medium-thin yarn-dyed fabrics at the fair. Kuwamura will showcase fabrics based on 100% yarn-dyed cotton, as well as cotton and cotton-blend materials.

Taiwan Pavilion the place to find innovation
The Taiwan Pavilion, with over 40 participating companies, is a guaranteed source of innovation at the fair, with a number of exhibitors also offering eco-friendly options. Some of the highlights include:

• Keen Ching Industrial: they will have a number of their patented KCC-branded zippers at the fair including a durable double-coil zipper, an invisible zipper with a movable retainer box, a track type water-repellent zipper, a curved metal zipper and more.
• Handseltex Industrial: will showcase a wide range of products including lace, jacquard and mesh, made with the likes of organic cotton and recycled polyester with an eco-friendly production process.
• Paltex: the company’s ‘From Waste to Yarn’ regeneration system involves turning waste fishing nets and plastic bottles from the ocean into polyester and nylon fabrics, membranes and trimmings.
• Superwill: their unique gradient fabric combines specialty yarns and a special knitting process, and features a thickness that decreases from top to bottom. This design allows the fabric to be tailored to different garments.
• Tri Ocean Textile: will feature its own DreamFel® high-performance filament polypropylene yarn which is lightweight, durable and environmentally friendly, and used in sports & outdoor apparel and outdoor furniture.

The Taiwan Pavilion will be full of innovative textile solutions again this edition
The Korea and Pakistan Pavilions round out the Asian offerings. Nearly 60 Korean exhibitors will showcase predominantly manmade, fancy, knitted, acetate woven, tricot, jacquard, faux leather and printed fabrics, as well as lace and embroidery, for ladieswear, while other members will feature fabrics for sportswear and outdoor wear. Those from Pakistan, meanwhile, will feature in the Beyond Denim hall and offer a wide range of denim products.  

In addition to Intertextile Shanghai Apparel Fabrics, four other textile fairs also take place at the National Exhibition and Convention Center: Yarn Expo Spring, Intertextile Shanghai Home Textiles – Spring Edition, fashion garment fair CHIC and knitting fair PH Value.

Lectra brings together partnership schools and industry experts to discuss how changing professions
in fashion are impacting training programs

Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather,
technical textiles and composite materials, recently welcomed partners from the world of
education to the company’s Bordeaux-Cestas campus for its eighth education congress. The
event was dedicated to the mega trends shaping the fashion industry and impacting
professions from design to production.

Over fifty representatives from among the most important fashion schools in Germany, Canada, China,
USA, France, Hong Kong, Italy, The Netherlands, Poland, United Kingdom, Switzerland and Sweden, participated
in this biannual meeting between industry experts and teaching professionals.

Fashion professions are evolving as companies make their first steps towards Industry 4.0, adopting 3D
and rationalizing the lifecycle management for their collections thanks to PLM. Lectra’s congress enabled
schools to discuss the developing role of designers and patternmakers, and the new elements to be
integrated into training programs.

Lectra illustrated future changes through presentations on design, patternmaking, 3D prototyping, and PLM.
“It is fundamental to bring innovation experts in the industry together with fashion schools, because
students will drive the evolution of this industry,” stated Pascal Denizart, Managing Director of the Centre
européen des textiles innovants (CETI).

Working with schools to design courses which meet the needs of fashion companies has always been at
the heart of Lectra’s education program. During the event, the company presented collaborative
experiences between partner schools and fashion brands, such as the competitions organised by Lectra
with Missoni, Balenciaga, and Armani in Italy, as well as Peacebird in China and JC Penney in the United
States.

In the United Kingdom, Lectra collaborated with COS (H&M group) and the Arts University Bournemouth
(AUB) for a competition centred on the design of a collection with zero waste.
“The process was totally digital, from design to the creation of a virtual prototype in 3D. Our students learnt
to optimize each stage of the process. By leveraging the use of Kaledo®, Modaris® and Diamino®, the
collaborative work between AUB, COS and Lectra is exactly the type of project that enormously motivates
our students. Live briefs developed with leading fashion brands and Lectra offer excellent opportunities
which directly inform industry currency and student employability,” explained Penny Norman, a lecturer at
AUB.

The event also shone the spotlight on China and its major role in the evolution of the fashion industry.
Li Min, Vice-Dean of the fashion and design faculty at Donghua university in Shanghai spoke of the event,
organized by Lectra, which brought together major Chinese companies, experts, and representatives from
the biggest schools in China.

“Exchanges on the impact of the Made in China 2025 plan on the fashion industry can better prepare
students for tomorrow’s professions, where digital and automation will occupy a far more central position
than today,” testified Li Min.

"The fashion industry is evolving so fast that sharing insights and best practices with experts and other
fashion schools has become vital to ensure we offer the best learning experience and technology tools to
our students", said Dr. Trevor J. Little, Professor of Textile and Apparel, Technology and Management in
the College of Textiles at NC State University.

“Lectra’s eighth education congress confirms the company’s commitment to our partner schools. We
shared our analysis of the market, the digitalization of the eco-system, and how Industry 4.0 principles can
be applied to the fashion industry. We also discussed mass customization and the role of PLM. While these
are key subjects for our customers, many schools are only now approaching them. We are preparing
tomorrow, today: Lectra is supporting our customers, and schools to play an essential role,” concludes
Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra.