From the Sector

• Huntsman Textile Effects and The Chemours Company FC, LLC (‘Chemours’) have agreed to expand their long-term alliance in the area of durable water repellence (DWR).

Singapore – By combining the strengths of both companies in innovation, technical support and marketing, the expanded co-operation unlocks the full potential of the alliance to develop and deliver new, sustainable DWR solutions and chemistry.  This historical alliance that was established in the early 1990s has been at the forefront of delivering state-of-the-art solutions to the textile industry for durable water repellent effects. In addition to
fluorinated solutions, the expanded alliance will now be able to offer non-fluorinated alternatives as well. The alliance will cover different aspects of the value chain including research, marketing, technical support and manufacturing.

“Strengthening the partnership between Huntsman Textile Effects and Chemours unlocks the full potential of both companies to shape technology and product offerings in sustainable durable water repellency. Our cooperation, which has stood the test of time, has clearly demonstrated that strong environmental credentials and performance can co-exist in equal measure. We are excited to move forward with a broader alliance as we strengthen our position as the industry leader in DWR textile solutions,” said Jay Naidu, Vice President, Strategic Marketing and Planning, Huntsman Textile Effects.

“Chemours is excited to expand our partnership with Huntsman Textile Effects. This partnership reinforces our commitment to take a leadership role in the innovation and development of more sustainable and high performing products that address the rapidly evolving needs of the textile industry and the consumers that use these products,” said Jesal Chopra, Vice President, Chemours Fluoropolymers.

Together, Huntsman Textile Effects and Chemours have worked to lead the textile industry’s transition  from long-chain water repellent products to more environmentally friendly short-chain chemistry and, more recently, non-fluorinated chemistry. The collaboration has resulted in new, market-leading DWR solutions that deliver on performance and sustainability. Chemours introduced Teflon EcoElite™ with Zelan™ R3 technology in 2015, a renewably sourced, non-fluorinated water repellent finish. Containing 60% plant-based materials* and complying with all key industry standards, Zelan™ R3 repellent offers excellent water repellency and durability while preserving fabric breathability. It meets or exceeds performance levels possible with fluorinated technologies. Teflon™ Eco Dry with Zelan™ R2 PLUS technology, which compliments Teflon EcoElite™, was recently introduced. Zelan™ R2 PLUS contains 30% renewably sourced plant-based raw materials* and is focused on delivering a high level of durable water repellency for all substrates.

In 2017, Huntsman Textile Effects introduced PHOBOTEX® RSY non-fluorinated durable water repellent, which was developed to specifically meet extreme protection, comfort and durability requirements for both synthetic and cellulosic fibers, delivering an enhanced environmental profile for brands. PHOBOTEX® RSY durable water repellent raises the bar in performance on synthetics, allowing brands to offer high-performance weather protection with an assurance of eco-friendly sustainability. Providing effective protection in extreme environments together with breathable comfort, PHOBOTEX® RSY durable water repellent repulses rain, sleet, and snow, ideal for highperformance outerwear fabrics.

Both companies bring a rich and established heritage firmly centered on research and innovation. Through their expanded alliance, joint research and development efforts in DWR enable Huntsman and Chemours to stay at the forefront of industry trends and regulatory changes for a more sustainable textile industry.

• For the first time @Interfilière New York edition, the award winning Interfeel’Award Sustainability ILUNA Group with ROICA™ by Asahi Kasei
• Interfilière New York, 17th–18th October 2018, booth 113

In line with the powerful global trend towards smarter fashion solutions, Iluna Group launches its Embroidery Division. Specialists in lace since 1985, the new Embroidery Division offers a complete and innovative product match in line with the modern expectations of brands and retailers. Staying true to Iluna’s DNA, the introduction of emb roidery and guipure are all produced with only recycled materials.

In addition to the launch of the Embroidery Division, this season novelties include:

1. Since  September  2018,  Iluna  Group’s  products with the right percentage of transformed content are GRS (Global Recycled Standard) certified.

2. Of  major  interest  today,  the  launch  of eco - velvet lace  entirely made  of  sustainable  materials  including ROICA Eco - Smart™  Family, Tencel™ Lyocell and  Q - Nova® .

3. Within  the Black  Label  collection,  the  Ultralight series  is  enriched  with  new  multicolor geometric  and floral galloons and allovers: here Iluna changes the color of  the  thread  not  only  in  the background,  but  also  in  the design,  the  same  article  reinvents  itself  in a  variety  of great visual impact.

4. Green   Label   collection, the   Iluna   dedicated range featuring a new responsible approach in respect of the  planet  and  people, able  to deliver  innovation,  beauty and quality, at 360°. In addition to the all over, jacquard, double jacquard and mesh offer, the line is also featuring new stretch Galloon laces fully made with GRS certified recycled materials,  including  the  stretch  thanks  to the introduction of the  unique ROICA™ sustainable yarn part of the ROICA Eco - Smart™ Family.

5. ILUNA has  strategically  included  in  all  their  stretch  laces  only ROICA Eco- Smart™  Family of sustainable yarns since some time.

6. ILUNA can also boast its new STeP (Sustainable Textile Production) certification by Oeko-Tex, a certification  that  clarifies  and  communicates  the  company’s  sustainable  production  commitment. In
addition to this, all products are Oeko - Tex 100 certified.

7. ILUNA has  created  the  new e- shop offering  its  exclusive  materials  to  smaller companies   looking   for   added   values   as: creativity,   innovation,   made   in   Italy   and responsibility.

8. The  whole  collection  is  also  visible online at  its  web  site,  previous  registration, and   orders   can   be   done   directly   online always aiming to customers care.

Nevertheless, for ILUNA smart innovation is not   just   a   project even,   its   space at Interfilière will  be  the stage  where visitors will have  the  opportunity  to  discover the new  collection and to also  to experience and  touch latest boundaries  of  lace smart innovations.

Today ILUNA represents the largest European lace producer, and thanks to its journey toward the most contemporary  way  to  innovate  that  includes  responsibility,  has  also  become  a  reference  point  in  the
international market for a lace offer that is beautiful, innovative and responsible at the same time.  An  alchemy  of  design  and  sustainable  innovation, the  only  eco-fashion  line  that  includes  lace  and stockings,  capable  of  combining  ethics  and  high  quality  standards  with  a  fashion  image  of  bright  and deep colors.

The DyStar Group has released its 2017 – 2018 Sustainability Performance Report. Into its eighth edition, the report marks the progress of the global company that aspires to become the world’s most sustainable and responsible supplier of colorants, specialty chemicals, and services in the textile industry, but has also embarked on the business with food dyes and chemicals through its recent acquisition in USA.
The latest DyStar’s Sustainability Performance Report is the first of their reports prepared in accordance with the most trusted and widely used reporting framework – Global Reporting Initiative (GRI) Standards: Core Option.

The 2020 Target
2017 marks the seventh year of DyStar’s journey towards reducing the production footprint by 20% for every ton of production by the year 2020. This goal encompasses the resources used for production including energy, water, and raw materials as well as addresses their corresponding outputs – greenhouse gas (GHG) emissions, waste and wastewater. Results across most key performance indicators were positive, with four of the six 2020 targets being successfully met or surpassed.
In terms of the energy consumption and GHG emission, DyStar is farther from its original desired target primarily due to the impacts from three newly acquired production sites. However, intensive efforts are underway to ensure that the company’s less efficient acquisitions are provided the essential support to align with the rest of the company. DyStar is optimistic that all six targets are achievable by 2020.

Creating Responsible Products & Services
As part of DyStar’s long-term goal to imbed sustainability across the industry, they will also be focusing on expanding its sustainability services. This includes the opening of more Texanlab offices, an ISO 17025 certified, specialized testing laboratory across South Asia to provide end-to-end solutions throughout the whole supply chain.

Stepping Up on Cooperation with NGOs
Increasingly, DyStar is strengthening their partnerships with the Non-Governmental Organizations (NGOs). The 2017 report features an in-depth guest interview with the NGO China Water Risk, on how can suppliers like DyStar can be a role model in creating sustainable fashion.
To encourage and facilitate sustainable practices among its suppliers, DyStar also conducts sustainability-related supplier surveys. For instance, DyStar is cooperating with the Institute of Public & Environmental Affairs (IPE), one of the most established Chinese NGO, to expand the framework of their supplier questionnaire. In recognition of its efforts, DyStar received top ranking in the CITI transparency list for industrial chemicals from IPE, placing them well ahead of many other industry peers.

Embracing Diversity, Engaging Communities
Also, to help meet clients’ demand and demonstrate its responsibility and care in the food and beverages industry, DyStar is implementing a supplier diversity program to support businesses in the USA that are at least 51% owned by minority groups, women, veterans and people with disabilities.
Highlighting DyStar’s commitment to the communities they operate in, the company encourages volunteerism among employees, and for the year of 2017, DyStar employees devoted a total of 205 volunteer hours towards community projects, which also served as a meaningful collective experience for employees to form closer bonds.

Working Together Towards Long-Term Solutions
As an industry frontrunner, DyStar and its leaders are committed to driving sustainability across the
industry. However, significant challenges remain, and the stakeholders of this industry need to work together to derive long-term solutions. CEO of DyStar Group, Mr. Eric Hopmann emphasized, “It is imperative for the entire industry to improve collectively, not individually, and our ability to do so may determine the long-term profitability of the industry as a whole. It is my belief that effective partnerships coupled with stronger support and incentivization from leading companies within this industry could be key to creating a new – and much needed – equilibrium.”

To access DyStar’s sustainability reports, visit http://www.dystar.com/sustainability-reports/.

Peter D. Dornier, member of the Executive Board of the VDMA Textile Machinery Federation and Chairman of the Walter Reiners Foundation for the Promotion of Young Engineers, honours five young talents. Numerous entrepreneurs and managers from the German textile machinery industry took part in the award ceremony at the Digital Capability Center (DCC) in Aachen, Germany.

The prizewinner in the dissertation category, Dr.- Ing. Benjamin Weise, comes from the Institute of Textile Technology at RWTH Aachen University (ITA). He has dealt with a complex production process for the manufacture of modified multifilament yarns, which offers new perspectives for the development and manufacture of textile charge carriers.

M.Sc. Susanne Fischer, winner of the Master's thesis category, has systematically and comprehensively solved the challenging task of integrating motion sensors into a finger glove at Reutlingen University.
The 2018 creativity award winners are team Mr. Jan Merlin Abram and Mr. Alon Tal from ITA Aachen as well as Mr. Eric Otto from the Institute for Textile Machinery and High-Performance Textile Materials Technology (ITM) in Dresden. The students Abram and Tal have developed a guideline for the design of hybrid morphing textiles. In addition to the classic functions in conventional and, in particular, composite applications, locally defined, functionally effective joint, torsion, expansion and compression mechanisms can be integrated into the textile.

The prizewinner Otto is awarded for a concept study for the development of a circular knitting machine with a variable diameter needle cylinder, which can lead to further flexibility in the circular knitting process.

• September 19, 20, and 21, 2018
• This September visit Première Vision’s Smart Square for a great opportunity to meet and greet ROICA™ experts to discuss responsible innovation and well-being.

ROICA™ experts showcase the world-first ROICA™ Eco Smart family that offers 2 responsible made yarns: a GRS (Global Recycled Standard) version 3 certified yarn and the world’s first yarn awarded Cradle2Cradle Material Health Gold Level Certificate and Hohenstein Environment compatibility certification.

On display in the Smart Square, a 800-sq. m. area dedicated to shed light on a new generation of values combining creativity, innovation and sustainability, is a  unique  range of ROICA™ Eco-Smart family based fabrics, the world's first responsibly made premium stretch fibers creating ROICA™ smart yarns that offer sustainable solutions with impressive certifications:

• Global Recycled Standard (GRS) certified by Textile Exchange - ROICA™ constructed with more than 50% pre-consumer recycled content.
• Cradle to Cradle Certified™ Gold Level for Material Health product and ingredients - ROICA™ yarn evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.

ROICA™ experts empower attendees with knowledge, and inspire creativity as they demonstrate ROICA™ Eco-Smart family functionality. Engage the experts in the Smart Square, ask questions and learn about the company’s ongoing commitment to responsible innovation. At the corporate level, ROICA™ has achieved the following certifications: Oeko Tex 100, ISO 14001:2004, ISO 9001:2008. Moreover, ROICA™ mills in Germay achieved the certification of ISO 50001:2001.

ROICA™ partners exhibiting at Première Vision Paris presenting ROICA™ Eco-Smart family:

• Fukui Warp Knitting CO.,LTD  (JP) Hall 6 booth H15
• Iluna Group S.p.A (IT) Hall 5 booth N14 P13
• Jackytex (IT) Hall 5 booth M24 N23
• Lanificio Europa (IT) Hall 6 stand D12, F49
• Maglificio Ripa S.p.A. (IT) Hall 5 booth 5P29
• M.I.T.I. Spa (IT) Hall 6 booth G19
• Penn Textile Solutions GmbH / Penn Italia (DE/IT) booth 6G17
• Sofileta (FR) Hall 6 booth H18 6J13
• TINTEX Textiles (PT) Hall 5 booth N56

Additional ROICA™ partners at Première Vision also exhibiting a wide-range of other ROICA™ specialties:

• Eusebio (IT) Hall 5 booth 5P34 5R15
• Kurabo Industries LTD (JP) Hall 6 booth C20 D21

Lastly, on Friday 21st September 2018, at 1.30 pm, you are invited to join Dr. Stephan Hütte at Première Vision Smart Square as he facilitates an open discussion with exhibitors and introduces the audience to ROICA™ Eco-Smart family. Dr. Hütte will discuss ROICA™ textile innovations for contemporary consumer within the fashion, lingerie and activewear markets.

Recognizing Asahi Kasei for spearheading the premium stretch market, the Dorbinbirn-GFC Global Fiber Congress has invited Dr. Stephan Hütte, Development Manager ROICA™ Fibers at Asahi Kasei to present ROICA™ Eco-Smart family at this year’s congress. The Europe-centered innovation platform for the fiber industry is a distinguished idea and network generator hosting top-ranking international experts in fiber innovations. The event includes 700 participants from 30 nations and will take place September 12th through the 14th in Austria.

Last but not least, at Première Vision ROICA™ is proud to welcome Shinichiro Haga, Senior Executive Manager - ROICA™ Division. The company also announces an internal appointment: Mr. Hiroaki Shinohe elected as Chief Marketing Officer for European market.

The Autumn Edition of Intertextile Shanghai Home Textiles will open today, returning as a major event for big-name players in the domestic and international home textile industry. Covering six halls, it will accommodate around 1,040 suppliers from around 30 countries & regions. With 40,000 visitors expected to attend, including import & export corporations, wholesalers, distributors, chain stores and home product manufacturers, the fair is anticipated to be an ideal platform for suppliers to introduce new products to the market.

Suppliers set to seize market shares in China’s revitalised home textile market
China’s home textile market has been growing steadily, with both domestic and overseas suppliers determined to take advantage of Intertextile Shanghai as a platform to gain market share. This year, premium editors from China, including Beijing Xinyada, Beijing Euroart, Jasonite, SATI and Hangzhou Antex, will be showcasing their high-end collections while international contract business suppliers, such as JAB Anstoetz and Morphrow, are also present to cater to the growing demand for their quality products.
In addition to a majority of local brands and four domestic pavilions from Shaoxing, Tongxiang, Haining and Yuhang regions, there will also be international country & region pavilions from Belgium, India, Pakistan, Taiwan and Turkey, showcasing their specialised products.

Around 1,040 exhibitors covering every home textile sourcing need
Growing middle and upper classes in China have seen consumers’ buying trends expand to buying combinations of items with particular design trends. Matching this trend, a number of whole home exhibitors that provide one-stop services, from selecting home textile products to giving home decoration ideas, have been reaping the benefits in recent editions of Intertextile Shanghai Home Textiles – and 2018 is set to continue reflecting this trend.

Around 1,040 exhibitors at Intertextile Shanghai Home Textiles will showcase a wide variety of home textile products, including bedding, bath, table & kitchen, curtains & upholstery, textile designs & technology, whole home, sun protection, wall coverings and carpets & rugs. This diverse range of offerings establishes the reason why Intertextile Shanghai attracts genuine, high-quality buyers – across the spectrum, there’s something for every buyer at this fair.  

Fringe programme events to provide insight and inspiration
Intertextile Shanghai Home Textiles aims to provide inspiration for the next season at the same time as providing a platform for business interactions. At this edition’s fringe programme, key events include the InterDesign – Trend Area, displaying three key trend themes for A/W19 in collaboration with the international trendsetter NellyRodiTM Agency. Trend tours and forums will also take place, giving visitors the opportunity to learn and discuss lifestyle trends with designers and trend experts.

At Contract Business 360o, the fair will feature a showcase area at hall 5.1 displaying quality contract upholstery from leading exhibitors, and seminars on current design and market insights of the contract business sector. Catering to popular demand is the return of the Digital Printing Micro Factory, demonstrating a complete production process onsite, alongside forums on the benefits of digital printing & latest production technics. The Andrew Martin International Interior Design Summit will see a forum of experts share their design insights in the new information era, whilst the 2018 Home Furnishing Crossover Exhibition will demonstrate design talent and creativity of interior designers, and present new home living styles.

The show will be held from 27 – 30 August in the National Exhibition and Convention Center in Shanghai. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Intertextile Shanghai Home Textiles has always been at the forefront of the China and Asia markets for participants to find the latest products from around the world and learn about the current market trends. This year, a series of fringe programme events together with some new show features will inspire fairgoers throughout the four-day fair.

New features for contract business

Given the growing demand for textile solutions for architecture, interior design and the hotel industry, the coming August fair will highlight leading contract upholstery suppliers with distinctive labels. In addition, the show will feature a showcase area at hall 5.1 which displays quality contract upholstery from exhibitors. The area will be decorated by interior designers, demonstrating the functionalities of different contract textile products.

To introduce the opportunities that the textile industry can capture from contract business, both domestic and international architects, hoteliers, interior designers and industry experts have been invited to share their insights about design, market, materials and project management on the Contract Business Days, on 28 & 29 August.

Naima A Khan, founder and interior designer from The Green Design in UAE, for instance, will be speaking on The Art of Sustainable Interior Design. She has worked with many international home fashion retail store developers, as well as textile and interior companies, and is experienced in using therapeutic colour schemes, sustainable materials and sunlight in different design projects. Another guest, Esra Lemmens, who is also a designer and active speaker at design events, will talk about the expanding importance of design throughout Dubai as well as her suggestions for doing business in Dubai.

Other speakers also include Martin Oliu from the international design company, Harmony World Consultant and Design (HWCD). He has participated in a broad area of design such as architectural construction & interior design and is responsible for various luxury residential and hotel design projects. Professor Thomas Charles, who has been working on industrial product design and research for user experience & consumer behaviour study, business strategy and branding designs will give a talk on ‘The Power of Innovative Design’. Trevira CS will also participate in the Contract Business Day through their Chinese representative, Jenny Zhang, who will share how the permanently flame retardant Trevira CS textiles can fit into contract business.

Digital printing and technics remain a focal point

The Digital Printing Micro Factory concept was first introduced in the 2017 edition of Intertextile Shanghai Home Textiles, and received much attention and positive feedback. To cater to the growing demand for efficient, one-step textile solutions, Global Fortune Limited from Hong Kong will work jointly with Kornit Digital and Bullmer to set up a Micro Factory at this August’s fair. An advanced digital printing system – Allegro & Cut by Kornit Allegro – will be introduced. The system streamlines the entire production process by combining printing and drying together so multiple machinery is not needed. It is also eco-friendly as one single ink set suits various fabric types, and designs will be printed in shapes and sizes that are ready for cutting. Visitors can learn more about the complete production process from printing and cutting to sewing via the onsite demonstration.

In addition to forums discussing how digital printing helps flexible production, there will also be an array of forums where some top domestic industry players will share their experience in resolving  technical problems in productions and satisfying requirements in different product tests.

Forward-looking events to ignite inspiration

The trend committee formed by international trendsetter the NellyRodiTM Agency has developed three themes, namely Caring Future, Crazy Future and Emo Future for the 2019 International Lifestyle Trends. Apart from the trend area where product displays are located, visitors can get a better understanding about the future living styles from the panel discussion and trend area tour. The agency’s creative director, Vincent Grégoire, will guide tours to explain the trend concept. He will also join other industry experts in the panel discussion on consumer lifestyle trends.

Another inspiring event during the show is the Future Talk in which representatives from different industries including fashion brand Shiatzy Chen, home appliance giant Haier, gourmets and lifestyle experts will share their perspectives on the future trends.

The show will be held from 27 – 30 August in the National Exhibition and Convention Center in Shanghai. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

To find out more about this fair, please visit: www.intertextilehome.com.

Bally, the historic Swiss luxury brand is pleased to announce the appointment of two key figures to its executive team, completing the process of strategic redevelopment begun last year with the transfer of the Creative, Merchandising and Marketing offices from London to its new showroom in Milan.

Effective immediately, Eva Quirrenbach joins Bally as Chief Marketing Officer following a term in New York as Vice President of Global Brand Marketing at Tory Burch, having previously occupied strategic roles within the Tod’s Group in both Italy and the United States. Eva is a recognised expert in all aspects of international branding and marketing within the luxury sector, and with her proven understanding of consumer behaviour, she played an integral role in the development and acceleration of the digital footprint and in supporting global brand development at Tory Burch.

“Eva is an excellent addition to the Bally team. The combination of a consolidated experience and understanding of luxury brands along with her background driving the strategic development of successful global projects make her the ideal leader to drive Bally's commitment to unified commerce on a global level".
Frédéric De Narp, Bally Group CEO

Bally has moved to a three-pronged regional strategy and as such is also pleased to announce the promotion of Silvia Onofri to a new role as CEO for the EMEA region, in addition to her current role as Vice President of Global Wholesale. During her time in Bally, Silvia has obtained outstanding results entering top tier multi-brand doors around the world and increasing Bally's footprint in Travel Retail to make the brand a global leader in the field.

Silvia has extensive experience in the global fashion and luxury industry, having first joined the Bally team 10 years ago, following key marketing roles in Bulgari.

“Silvia has the unique benefit of intimately understanding the Bally brand and it’s DNA, and having proven experience in forging new relationships with the world’s leading retailers and their customers. With this invaluable expertise in hand, I am confident that she will infuse the EMEA Retail division with enthusiasm, professionalism and unique market insights to take Bally to the next level in these crucial markets” -
Frédéric De Narp.

The arrival of Eva Quirrenbach and the promotion of Silvia Onofri are part of Bally Group CEO Frédéric de Narp’s ongoing strategic vision to infuse Bally’s prestigious brand identity with heightened dynamism, appeal and allure.
Both roles report directly to Bally’s Group CEO, Frederic de Narp.

In line with the powerful global trend towards smarter fashion solutions, Iluna Group launches its Embroidery Division. Specialists in lace since 1985, the new Embroidery Division offers a complete and innovative product match in line with the modern expectations of brands and retailers. Staying true to Iluna’s DNA, the introduction of embroidery and guipure are all produced with only recycled materials.
IIn addition to the launch of the Embroidery Division, this season novelties include:

1. Of major interest today, the launch of velvet lace entirely made of sustainable materials including ROICA™ Eco-Smart family.

2. Within the Black Label collection, the Ultralight series is enriched with new multicolor floral galloons: here Iluna changes the color of the thread not only in the background, but also in the design, the same article reinvents itself in a variety of great visual impact.

3. Green Label collection, the Iluna dedicated range featuring a new responsible approach in respect of the planet and people, able to deliver innovation, beauty and quality, at 360°. In addition to the all over, jacquard, double jacquard and mesh offer, the line is also featuring new stretch Galloon laces fully made with GRS certified recycled materials, including the stretch thanks to the introduction of the unique ROICA™ sustainable yarn part of the ROICA™ Eco-Smart family.

4. ILUNA has strategically included in all their stretch laces only ROICA™ Eco-Smart family of sustainable yarns since some time.

5. ILUNA can also boast its new STeP (Sustainable Textile Production) certification by Oeko-Tex, a certification that clarifies and communicates the company’s sustainable production commitment. In addition to this, all products are Oeko-Tex 100 certified.

6. ILUNA has created the new e-shop offering its exclusive materials to smaller companies looking for added values as: creativity, innovation, made in Italy and responsibility.

7. The whole collection is also visible online at its web site, previous registration, and orders can be done directly online always aiming to customers care.

Packaging solution made of 100% plastic recyclate delivers circular economy proof point
Borealis, a leading provider of innovative solutions in the fields of polyolefins, base chemicals and fertilizers, announces the successful launch of a new packaging solution produced entirely with post-consumer recycled (PCR) material. Developed in close collaboration with the German consumer and industrial goods company Henkel and two additional value chain partners, this truly sustainable packaging solution is further evidence of how mtm plastics GmbH, a member of the Borealis Group, is helping increase the circularity of plastics. The launch has significance for the consumer goods industry because the robustness of this new packaging solution provides further evidence that plastic recyclate is indeed suitable for a variety of demanding packaging applications, in this case a popular adhesive brand marketed by Henkel.

Value chain collaboration yields plastic bottle and nozzle composed of 100% PCR material
In 2016, Borealis acquired leading German recycler mtm plastics GmbH, which is now a member of the Borealis Group. By leveraging their respective areas of expertise and decades of experience as a virgin polyolefins producer and “upcycler”, respectively, Borealis and mtm plastics are exploring new growth opportunities with joint forces.

A success story originating from this exploration is a recently completed pilot project with Henkel, the global leader for adhesives, sealants and functional coatings. The companies have worked to develop a new packaging solution based on recycled material for the Made-at-Home all-purpose glue bottle and cap, which Henkel is marketing under its well-known Pattex brand.  The aim was to replace the virgin plastic material traditionally used for this packaging with a recyclate-based resin. The resin, however, had to fulfil the diverse material demands for packaging of an adhesive product.

After extensive and joint application development, a new bottle was developed with the proprietary mtm product Purpolen® PE, a high-quality polyethylene regranulate produced by mtm at its facilities in Niedergebra, Germany. Value chain partner KKT Kaller Kunststoff Technik GmbH, a plastics processor also based in Germany, manufactured the bottles. For the three separate components of the adjustable applicator nozzle, which is used for both filigree and wide-area gluing, high-quality Purpolen® PP polypropylene regranulate produced by mtm was identified as the ideal solution. German plastic components manufacturer bomo trendline Technik GmbH produced the applicator nozzles.

The new Pattex Made-at-Home packaging solution successfully passed extensive application tests, including a three-month storage test and other tests of mechanical properties. It was launched on the European market in 2018.

“Our commitment to leadership in sustainability is deeply embedded in our companies´ values,” explained Matthias Schaefer, Project Manager for Global Packaging Engineering at Henkel Adhesive Technologies. “We are at the forefront of the industry when it comes to new sustainability strategies in packaging.  Thus, we identified Pattex Made-at-Home as a candidate for exploring the use of recyclate instead of virgin plastics. This constructive collaboration with our partners proves the viability of 100% PCR material for an adhesive product like Made-at Home. It also underscores our efforts at Henkel to drive leadership in sustainability in the consumer goods sector.”

“As a virgin polyolefins producer, Borealis is thrilled to be among the pioneers in using plastic recyclate in new applications,” says Günter Stephan, Head of Borealis Circular Economy Solutions. “Even though momentum is gaining in the drive to increase the circularity of plastics, we still need to prove without a doubt within the industry that using recyclates – and even 100% PCR – is a suitable and effective option, even for demanding applications. Thanks to this successful value chain cooperation with our partners Henkel, KKT and bomo, we are giving plastics a second life and are thus one step closer to the goal of a more circular economy of plastics.”