From the Sector

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

More than fashion: 360-degree inspiration at The Ground Festival
At The Ground, industry professionals meet young enthusiasts to inspire each other and discover new worlds. The Ground presents a completely new mix of topics, brands and partners around beauty, music, sport, play, soul and talks. Fashion is the connecting element of The Ground and runs through all areas. Creative and interactive brand presentations meet pre-loved and vintage store pop-ups, inspiring panel talks, sports and mental health workshops and live performances.

In the name of peace and unity: The Ground Festival opened by #FashionUnites Parade
On 7 July, the first The Ground Festival will open with a colourful parade through the capital. Together with the PLATTE.Berlin community, The Ground is organising a parade under the motto #FashionUnites starting at noon from the Victory Column through the west to the festival location of the Berlin exhibition centre. Accompanied by a Berlin DJ, everyone is invited to take part in the parade and can register here and thus also receive free access to The Ground on the first day of the festival.

High-profile charity campaign: The Ground launches 'MUST-HAVE PEACE Merch Collection'
Due to the ongoing war situation in Ukraine, the makers behind The Ground have launched a charity campaign: the MUST-HAVE PEACE Merch Collection. In this exclusive collaboration, players and brands such as Closed, Drykorn, Eastpak, Lala Berlin, Lee and others design one piece of merch each (denim jackets, shirts, shorts, bags) that can be bought during The Ground Festival.

New hub for sustainability: the SEEK Conscious Club
SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, there will be a separate exhibition area focusing on sustainability - more than 80 sustainable brands are joining the club already.

New brand worlds at PREMIUM
This July, PREMIUM will be divided into three sections for the first time: High, Icon and Volume. High is the new home for brands that operate in the market above the premium segment. These include Lala Berlin, Nove, Helene Galwas and Jane Kønig. Icon covers the classic premium segment from Strellson and Seidensticker to Mos Mosh and Denham to Young Poets Society and Fabienne Chapot, and Volume is the new area for commercially successful brands that approach premium from the middle of the market. Here you will find brands like Gerry Weber, Mexx, Pierre Cardin or Miracle of Denim.

The Content Stage program
The stage program will reflect all relevant topics of the fashion ecosystem as part of the new Premium Group cosmos.

• It starts on the first day of the fair, Thursday 7 July, with the popular FASHIONTECH conference.
• On 8 July, the SEEK Conscious Club will host an extensive stage program on the subject of sustainability in all its facets for the first time.
• On Saturday, 9 July, the stage will become the entertainment spotlight for The Ground visitors.

• adidas x Parley’s global impact initiative, Run for the Oceans, returns for its fifth year, uniting sporting communities across the planet
• More activities than ever will be eligible for Run for the Oceans, with the introduction of tennis, wheelchair movement, football and more
• People across the world can take part by signing-up to the challenge from today and logging activity between May 23 – June 8

As we approach World Oceans Day on June 8, adidas and its longstanding partner Parley for the Oceans are once again encouraging the global sporting community to turn activity into action and Run for the Oceans in 2022.

For the first time, new activities have been introduced to the challenge, making this the most inclusive Run for the Oceans yet. People from all parts of the global sporting community are invited to hit the streets, the tennis court and the football field, and unite to help protect the oceans from plastic waste. For every 10 minutes of running from select activities, such as running, tennis or football*, recorded by participants via the adidas Runtastic app, Joyrun, Codoon, Yeudongquan or Strava, Parley will clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before it reaches the ocean (up to a maximum of 250,000kg).

Launching between May 23 – June 8, the event returns for its fifth year, with the ambition of mobilising a generation to help end plastic waste. Research shows that the world is at a tipping point, with it predicted that oceans will contain more plastic than fish by 2050.

Since the beginning of the partnership in 2015, adidas has made more than 50 million pairs of shoes with Parley Ocean Plastic and close to 18 million pairs in 2021 alone - this includes plastic waste intercepted from beaches and coastal communities, preventing it from polluting the oceans.

For 2022, adidas x Parley have announced the launch of Adizero X Parley and Ultraboost 22 X Parley . With a carbon footprint of just 3.5kg per pair, the Adizero X Parley is the first time adidas and Parley have combined to launch a lower footprint concept, a milestone for the partnership delivered through innovation and with no compromise on shoe performance.  

From raw material interception, processing, packaging, all the way to the end of product life, adidas calculate and communicate its carbon footprint, conforming to an internationally recognized standard: ISO 14067. The footprint results made available provide full transparency on the complete lifecycle of the product.

Hexcel Corporation hosted customers and public officials at its manufacturing site in the Midparc Free Trade Zone in Casablanca as the company broke ground on an expansion that will double the size of its existing engineered core manufacturing operation in Morocco to meet increased demand from aerospace customers for lightweight advanced composites.

The expansion, announced in September 2021, is expected to be completed in early 2023. The plant size will double to 24,000 square meters and employment is expected to increase from 120 to 400 people when the expansion is completed.

The Casablanca facility was built as part of Hexcel’s ongoing worldwide investment to create a diversified and robust global supply chain to support aerospace customers’ growing demand for engineered core. At the plant, Hexcel transforms lightweight honeycomb materials into engineered core parts to reinforce structures in the aerospace industry, particularly for aircraft, engine nacelles, and helicopter blades.

At the event, Thierry Merlot, Hexcel President – Aerospace for Europe, MEA/AP & Industrial, said, “We are pleased to celebrate this milestone with our customers and with the local community. The increased demand for lightweight, aerodynamic, advanced composites is growing, and our customers including Safran, Airbus, Airbus Atlantic, Boeing and Spirit AeroSystems have shown confidence in our ability to meet that demand. We appreciate the support from them as well as from the Ministry and everyone in the local community who continue providing us with the opportunity to further our investment in Morocco. The very successful establishment of Hexcel, the qualification of the workforce, the support of the state and the proximity of our customers have been real assets to launch this extension of our site in Casablanca.”

The textile service provider Hohenstein has successfully extended its accreditations as a testing laboratory and certification body to include FFP (Filtering Face Pieces) respiratory masks in accordance with DIN EN 149, thus completing its portfolio in the textile mask sector. The necessary functional and safety tests on community masks, medical masks and FFP respiratory masks contribute to consumer safety. In addition, Hohenstein has not only been a member of the German Mask Association since September 2021, which pools the expertise of all mask manufacturers and suppliers in Germany, but also supports the Quality Working Group with its expertise in the field of textile protective clothing.

Filtering Face Pieces are primarily used for the self-protection of the wearer and are intended to protect from harmful aerosols, particles and droplets. There are different protection levels for FFP respiratory masks (FFP 1-3), depending on how well they retain liquid and solid particles. In occupational safety, they are part of personal protective equipment (PPE) and fall under category III. Their protective function is specified throughout Europe by the DIN EN 149:2009-08 standard, which requires laboratory tests and practical performance tests with test persons. The Hohenstein testing laboratory carries out reliable proof of the safety of FFP respiratory masks in several test steps:

• Through visual inspection, the Hohenstein experts assess the correct labelling, the comprehensibility of the enclosed instructions for using the masks, as well as the functionality and packaging.   
• Laboratory tests can determine, among other things, breathing resistance, filter medium transmittance and inward leakage. The practical performance of FFP respiratory masks is assessed through realistic tests with test persons.
• Test persons can also be employed to assess other parameters such as skin tolerance, field of vision or headgear comfort.
• Optional tests, such as testing FFP respiratory masks for harmful substances, complete the safety verification.

Since the beginning of the pandemic, a particularly large number of FFP respiratory masks with doubtful and even false labelling have been in circulation, so reliable and neutral testing and certification of these products is essential. Hohenstein, with its many years of extensive experience in the testing and certification of personal protective equipment, thus offers the ideal service for customers who value testing quality "Made in Germany".

As a testing laboratory for medical devices, Hohenstein also offers testing of medical face masks for their bacterial filtering performance, differential pressure as an indicator of breathing activity, microbiological purity and cytotoxicity, among others. Medical face masks fall under the Medical Devices Regulation 2017/745 and fulfil the requirements according to EN 14683. The testing service provider Hohenstein has already taken a big step towards safety and functionality with the introduction of its quality label for Tested Community Masks in June 2020 and also tests according to the first European Guideline for Everyday Masks, the CEN Workshop Agreement (CWA) 17553:2020.

JEC Forum DACH will open its doors from November 23 – 24, 2021, the promise of a two-days gathering around business meetings and conferences. JEC Forum DACH will offer actors of the composites profession in the region the opportunity to exchange and learn about current and future developments of the industry through a rich program of conferences, the JEC Composites Startup Booster, and the AVK Innovation Awards. It also includes pre-arranged Business Meetings between sponsors and attendees as well as sponsors’ workshops.

CONFERENCES, KEYNOTES, AND MARKET OVERVIEW
JEC Forum DACH will feature cutting-edge live conferences with experts from the industry as well as
exclusive keynotes organized by the AVK.

MEETINGS PROGRAM
In  order  to  help  the  sponsors  to  save  time  and  establish  connections  with  real-interest business partners, JEC Group has developed a Business Meetings program: an efficient facilitator to connect precise needs to corresponding offers. These one-to-one meetings will be held on the sponsors’ booths during the two days of the event.

FEATURED SPONSORS’ WORKSHOPS
JEC Forum DACH will host 9 sponsors’ workshops during the two days: CMS SPA, Elantas Europe S.r.l., Kisling AG, Kroenert GmbH & Co KG, Maschinenfabrik Herbert MEYER GmbH, Netzsch Process Intelligence GmbH and Schwarzpunkt (part of Helvoet Group), Saertex GmbH & Co KG and SVT, Trima Spol Sro and Walter Mäder AG will present their know-how and technology during 30 minutes’ presentations in front of the attendees as well as in livestreaming.

FOSTERING ENTREPRENEURSHIP WITH THE JEC COMPOSITES STARTUP BOOSTER
JEC Composites Startup Booster is the leading startup competition in the world of composites.
It enables the community to find and assess innovations with a potential impact on their respective industries. The competition will be held at JEC Forum DACH for the first time with the pitches’ session on November 23rd at 2:15pm followed by the Awards ceremony at 6:15 pm.
The finalists are: ANYBRID (Germany), CARBON CLEANUP (Austria), CARBON-DRIVE (Germany), FIBRECOAT (Germany), and TOUCH SENSITY (France).

CELEBRATING INNOVATION WITH THE AVK INNOVATION AWARDS
This year at JEC Forum DACH, JEC Group and AVK will co-organize the AVK Innovation Award.
One of the goals of the AVK Innovation Awards is to give prominence to the innovations and the companies/institutions behind them, thus publicizing their performance throughout the industry. These awards will celebrate innovations in fiber-reinforced plastics (FRP) / composites during the Awards ceremony on Tuesday 23rd, at 6:15pm.

Full program and speakers list here.